KR20060118034A - The advertisement method which uses online community and blog - Google Patents

Abstract

An AD(ADvertisement) method using online communities and blogs is provided to enable an AD site like an online community site to obtain stable AD earnings, and enable community users to fully enjoy the online community, and enable an advertiser to obtain excellent AD effect. A community site server provides an environment for enabling the advertiser to store a blog AD skin to a database of a community site server and enabling the community user to request the blog AD skin. The community user selects and applies the blog AD skin to a blog webpage of the community user in the provided environment(114). The community site server stores information of the blog webpage applying the blog AD skin(116). Other visitors visit the blog webpage applying the blog AD skin(120). The blog webpage applying the blog AD skin is displayed to a computer of other visitors. A company site of the advertiser is displayed if other visitors click a company logo or image of the advertiser displayed in the blog AD skin of the displayed webpage(122).

Description

The advertisement method which uses online community and blog}

1 is a flowchart of an advertising method using an online community and a blog according to the present invention.

2 is a flow chart 2 of an advertising method using an online community and a blog according to the present invention.

3 is an implementation of the present invention on an Internet web page.

4 is an overall configuration diagram of a computer network system for carrying out the present invention.

<Explanation of key words>

 * Blog Skin: The background or title picture of a web page.

 * Blog Ad Skin: A background or title picture with your company's logo and image in it.

 The present invention relates to an advertising method using an internet community and a blog.

 As the Internet spreaded a few years ago, it became a new advertising medium. This advertising method rewards a predetermined amount or cyber money when members access the advertising site based on the number of members of an advertising site (hereinafter referred to as an advertising site) such as a portal site and view an advertisement, and the advertising site receives an advertising fee from an advertiser. The way to get it is common.

 This method displays a banner advertisement on a user's computer using the advertisement site, and when the user clicks on the banner advertisement, the user is connected to the advertiser's Internet site or more detailed advertisement contents are displayed on the user's computer. Advertises the company and goods of the advertiser against the visited user, pays an advertisement fee to the advertisement site, etc., and the advertisement site uses a predetermined amount or cyber money to the user.

 However, the Internet banner advertisement method requires a user to always visit a related advertisement site or click on a banner advertisement, and also intentionally exposes a banner advertisement even when the user does not want to see a banner advertisement, such as a corresponding portal site. Advertisement sites, as well as advertisers, may have an adverse effect that is completely different from the intention of advertising, causing bad images for users. In addition to the problems described above, the advertising method as described above can not be seen when the user leaves the advertisement site, so that the one-time advertisement is reduced to the effect of the advertisement desired by the advertiser cannot be expected.

 The present invention provides an effective advertising method using an online community to overcome the limitations of the existing Internet advertising as described above to provide an excellent advertising effect for advertisers, advertising means such as to obtain a stable advertising revenue for advertising sites, such as online community sites It was invented to provide community users with a way to enjoy the online community to the fullest.

In addition, the community site and the like can at least identify the information that can identify the user, for example, age, gender, region, hobbies, the degree of income, etc., according to the characteristics of the community user, corporate advertisers want the characteristics of the user, In other words, the present invention provides a means of effective advertisement such as target advertisement through target setting of advertisement.

 In order to achieve the above object, the advertising method using the online community blog according to the present invention,

 A computer consisting of a server computer of a site that provides an online community and one or more advertiser computers that can access online communication with the server and a network, and a corporate advertisement and a product advertisement, and a plurality of community user computers provided with an online community. In a network system, the online community site may include: providing an environment for displaying corporate advertisements and product advertisements on a plurality of community user computers through a web browser; Obtaining an advertisement skin from an advertiser who wants a corporate advertisement or a product advertisement, or registering a plurality of corporate advertisement skins or product advertisement skin data transmitted in the produced state in a database of a server computer of the online community site; Accessing the online community site by the plurality of community user computers, selecting a favorite corporate advertisement or a product advertisement to use as a skin of a personal blog, or setting the main page of the community to which the community belongs; Through the above settings, the favorite skin can be used free of charge, and the cash and cyber money, etc. are compensated for it.

 Hereinafter, exemplary embodiments will be described in detail with reference to the accompanying drawings.

 Each reference numeral for explaining each in each drawing is numbered according to the number and order of the drawings. Duplicate numbers, even if duplicated, are given different reference numerals.

 4 is a diagram showing the overall configuration of a general network system configured with an internet communication network for carrying out the present invention.

The server computer 400 of the community site includes a database in which information about an advertiser is stored, a database about blog advertisement skin information, and a database in which information about a community user is stored. The number of times that other users of the community, using the advertising skin, visited the blog webpage of the user who applied the blog advertising skin, the number of times the visitor clicked on the corporate logo or image of the advertising skin of the blog, or another of the community that applied the advertising skin. And a database that stores information about the number of visits to the user's blog webpage and the number of visits to the other user's blog and clicked on the company logo or image in the advertisement skin of the blog webpage. Calculates the advertising charges corresponding to the number of visits, the number of times the visitor clicks on the corporate logo, etc. in the blog's advertising skin, the number of visits to the blogs of other users of the community, and the number of times the visitor clicks on the corporate logo, etc. There is a built-in program that performs the profit sharing program.

The networked community user computers 402, 404, 406 and advertiser computers 412, 414, 416 have Internet browsers (eg, Internet Explorer, Netscape, Firefox, etc.) that can display web content in HTML form. have. The Internet browser allows each computer 402, 404, 406, 412, 414, 416 to access and display the contents of the blog HTML template on the server computer 400 of the community site. The HTML template of the server computer 400 of the community site has a main web page for display to online network users such as community user computers 402, 404, 406 and advertiser computers 412, 414, 416.

The trusted third party 420 may perform payment through the communication network between the server computer 400 of the community site, the community user computer 402, 404, 406 and the advertiser computer 412, 414, 416. Are connected to each other on the Internet.

The community user and the advertiser is a user subscription through a browser using a computer (402, 404, 406, 412, 414, 416) in advance, the process of billing, remittance, and deposit of advertising charges through the present invention In order to facilitate the bank account or credit card information has been registered. Alternatively, the process of registering the information of the bank account and credit card according to the nature and purpose of the community site using the present invention can be omitted for the community user.

 In this example, the method of providing or receiving information from the server computer of the community site to the advertiser or the community user and vice versa can be variously implemented in software or hardware using general programming techniques. If you have ordinary knowledge in the can easily know.

 1 is a flowchart illustrating a procedure of performing an 'advertising method using an online community and a blog' according to the present invention. This example describes an advertising method using a blog among online communities, and similarly, it can be applied to various advertising methods using a cafe or the like among online communities.

 If the advertiser of the company and the users of the community go through the step 102 of the membership authentication process, if the corporate advertiser to step 106, if not the advertiser to step 110 or step 118. (104)

 In step 104, if the user who passed the member authentication step 102 is a corporate advertiser, the corporate advertiser transmits the advertisement skin information to the server computer of the community using the advertiser computer and deposits the advertisement fee. When the advertisement skin information of the advertiser is confirmed that the advertisement fee is received, the server computer of the community site stores the corporate advertisement skin in the database (108), and the advertiser's process is terminated.

 In the step 104, if the user who passed the member authentication step 102 is a user of the community, the community user wants to use or modify the blog's advertisement skin, and then the blog advertisement skin on the server computer of the community site. When the server computer receives the request, the server computer receiving the request displays the corporate advertisement skin on the community user computer (110) to select a skin of the corporate advertisement to be used (112). When the advertisement skin application request information is transmitted to the community computer using a community user computer (114), the server computer of the community stores the request information of the community user in the database of the server computer (116). The community user's process ends.

 In step 104, the community user who has passed the member authentication step 102 visits another user blog of the community (118), and then clicks the corporate logo or image of the corresponding blog advertisement skin (120), and the corresponding advertiser company. By moving to the site, the process of another community user ends.

 FIG. 2 is another flowchart of the present invention 'advertising method using an online community and a blog' in which several steps are added in the process of FIG.

 Although portions overlapping with the process of FIG. 1 are considerable, in order to more clearly explain and improve the understanding of the present invention, the overlapping portions will be described.

If the advertiser of the company and the users of the community go through the process of membership authentication (202), if the corporate advertiser to step 206, if not the advertiser to step 208 or step 236. (204)

 In step 204, if the user who passed the member authentication step 202 is a corporate advertiser, the corporate advertiser transmits the advertisement skin information to the server computer of the community using an advertiser computer, the advertisement skin information of the advertiser After the server computer of the community site receiving the data store the corporate advertisement skin in a database (206), the community users utilize the advertisement skin in the community (208, 210, 212, 214, 216, 220, 224, The advertiser's process is terminated by depositing the advertisement fee calculated by the revenue distribution program embedded in the server computer of the community site into the account designated by the community site based on 236, 240, and 244.

 In step 204, if the user who passed the member authentication step 202 is a user of the community, the community user wants to use or modify the blog's advertisement skin, and then the blog advertisement skin on the server computer of the community site. When the server computer receives the request, the server computer receiving the request displays the corporate advertisement skin on the community user computer (208) and selects the skin of the corporate advertisement to be used (210). When the advertisement skin application request information is transmitted to the community server computer using a community user computer (212), the server computer of the community stores the request information of the community user in a database of the server computer. (214) After the blog of the community user After the Kin is applied as the advertisement skin, another user of the community visits the community user's blog (216) and clicks the corporate logo or image of the blog advertisement skin (220) to move to the advertiser's corporate site. (224)

 The server computer of the community accumulates and stores the number of times visited by other users of the community and the number of visited users click on the logo or image of the blog advertisement skin in the database (218, 222).

 In addition, in step 204, the community user who has passed the member authentication step 202 visits another user blog of the community (236), and then clicks (240) the corporate logo or image of the blog advertisement skin, thereby advertising the corresponding advertiser. You will be taken to the corporate site. (244)

 The number of visits to the blogs of other users of the community and the number of clicks on the logo or image of the blog advertisement skin are accumulated and stored in the database by the community's server computer (238, 242).

 After the above steps (214, 224, 244), the revenue is distributed between the community users and the community site according to the criteria set by the community site.

 The criteria set by the community will be when and how to share revenue.

 The revenue distribution point may be 30 days after the community user applies the unspecified advertisement skin, or may be based on a certain level of advertisement mileage.

 In addition, the revenue split ratio may be set such that a community user who applies the advertisement skin as a skin of a blog is divided by 30% and a community site by 70%.

 The revenue distribution timing and the revenue split ratio may vary depending on the nature of the community site, the number of members, the type of the advertisement skin, or the advertiser's request.

 In addition, in order to calculate the advertising costs, the number of visits by other users of the community to the community user's blog, that is, 0.1 won per ad skin impression, or clicks on the company logo or image of the ad skin, i.e. 0.5 per hit The community site can set the criteria such as circles.

 The advertisement cost calculation criteria as described above may vary depending on the nature of the community site, the number of members, the type of the advertisement skin, or the request of the advertiser.

 In addition, when a community user visits a blog of another user of the community, it is necessary to consider the revenue share of the advertising fee, that is, the revenue share for the visitor.

 If the revenue is also distributed to the visitor, the revenue share split ratio is based on 20% of community users who apply the advertisement skin as a blog skin, 10% of visitors who visit other users' blogs, and 70% of community sites. Can be set.

 The advertisement cost calculation criteria as described above may vary depending on the nature of the community site, the number of members, the type of the advertisement skin, or the request of the advertiser.

When the advertiser charges the advertisement fee calculated by the revenue distribution program of the server computer of the community site in the same way as described above, and the advertisement fee is received from the advertiser (230), it is determined according to the purpose according to the nature of the community site. By depositing a portion of the advertising fee charged to the advertiser in accordance with the revenue share criteria to an account designated by the community user (232), the series of processes ends.

 In addition, advertisers may request the community site the usage criteria for the blog skins they have commissioned in order to use more effective and focused advertising. For example, the company's blog skins are available only to women in their 20s and 30s, and the company's blog skins (Toy Story) are under 10 years old. When a request from an advertiser comes in, the community site can restrict community members from using it even if they want to use the ad skins, through basic information and additional information that the community members have written according to the community's terms and conditions. In addition, community members who meet the criteria may be notified by e-mail or SMS. In such a way, it is possible to provide effective advertising means such as target advertisement through the characteristics of the user desired by the corporate advertiser, that is, the target setting of the advertisement.

 Although only the age and sex are considered in the above conditions, other conditions may be added such as hobbies, address, marital status, income level, and the like.

 If a person who does not meet the conditions suggested by the company wants to use the company's advertisement skin as a skin for his or her blog, a usage fee may be charged for the use thereof. The charged advertising skin usage fee may be distributed between the company and the community site through a revenue distribution program.

 The distribution of the charged advertising skin usage fee may be set by the community site so that the corresponding company is divided into 30% and the community site by 70%. The criteria may vary depending on the nature of the community site, the type of advertising skin, or the request of the advertiser.

3 is a diagram of an internet web page applying an advertisement skin requested by an advertiser to a blog of a community site.

 Reference numeral 300 denotes a blog space of a community user, and a portion except for reference numeral 300 is an advertisement skin space of a corporate advertiser. The space may include the advertiser's corporate logo 302 and the corporate image 304, 306, or may be separately provided with a space 308 to promote the advertiser's product. If you want to use the space 308 to promote the product, additional advertising costs may be charged. In the space 308 capable of promoting the product, useful information such as recruitment information, university information, stock information, or the like may be provided depending on the nature of the community or the setting of the community user.

In addition, as shown in Figure 3, when creating a corporate advertising skin should follow the conventions for creating a skin presented by the community site. For example, a corporate ad skin should be created as an HTML file, and <a href="addresses to link to> the advertiser's site when clicking on the advertiser's logo and image within the <body> tag of the HTML page. The src = "picture address"> </a> tag must exist.

 In addition, depending on the nature of the community site, the protocol proposed by the community site may vary, and objective criteria such as the size of the skin and subjective standards such as quality may be added.

 In addition, the present invention is not limited to the above embodiments, and various modifications can be made without departing from the technical spirit of the present invention.

 As described above, the present invention suggests an effective advertising method using an online community, which provides an excellent advertising effect for advertisers and stable advertising revenue for an advertising site such as an online community. The user will be provided with a way to enjoy the online community to the fullest.

 In addition, by distributing revenue from advertisements to the users of the community, and motivating them to revisit the community, advertising sites such as online communities continue to generate stable and stable advertising revenue, and advertisers have excellent advertising effects. Natural feedback can be expected from each participating entity.

In addition, according to the characteristics of the community user, corporate advertisers can provide effective advertising means such as target advertisement through the characteristics of the user desired, that is, the target setting of the advertisement.

Claims (6)

 A server computer of a community site communicates with a community user computer and an advertiser computer in an online network system in which a server computer of a community site managing an online community and a blog, at least one advertiser computer, and at least one community user computer are connected through an online communication network. How to run ads while  The advertiser stores the blog advertisement skins transmitted to the server computer of the community site through the advertiser computer in the database, and when the community user requests the blog advertisement skins through the community user computer, the server can be read. Providing by the computer;  Selecting a blog advertisement skin to be used by a community user using a community user computer in the provided browsing environment and applying the same to a blog web page of the community user;  Storing the applied blog web page information of the community user in a database by a server computer of a community site, and visiting another web site of the community site by visiting a web page of a blog of a user who has applied the blog advertisement skin;  Displaying the web page to which the blog advertisement skin is applied on the visited community user computer;  Using the online community and blog, the visited community user includes moving to the advertiser's corporate site by clicking on the advertiser's corporate logo or image displayed on the blog advertisement skin through the displayed blog web page. Advertising method. The method of claim 1, The server computer of the community site,  Storing information on the number of times that other users of the community visit the blog web page of the user who applied the blog advertisement skin in a database of a server computer;  Storing information about the number of times that another user of the community who visited the blog webpage of the community user who uses the blog advertisement skin clicks on the corporate logo or image of the blog advertisement skin of the community user in a database of a server computer. step;  Respond to the number of visits and the number of clicks on the company logo or image based on the information on the number of visits to the blog web page accumulated in the database of the server computer and the number of clicks on the corporate logo or image of the blog advertisement skin. Calculating an advertising fee through a revenue distribution program embedded in a server computer of the community site;  Claiming an advertisement fee calculated by the revenue distribution program from an advertiser who transmits the blog advertisement skin to a server computer of the community site;  And when it is confirmed that the charged advertisement fee has been deposited, a revenue distribution program embedded in the server computer includes remitting to an account designated by the blog advertisement skin user based on a criterion determined by a community site. How to advertise with blogs. The method of claim 2, The server computer of the community site,  Storing information about the number of times the community user visited the blog webpage of another user of the community, that is, the blog webpage of another user who applied the blog advertisement skin, in a database of a server computer;   Storing information about the number of times a user of the community visits a blog webpage of another user of the community and clicks on a corporate logo or image of a blog advertisement skin in a database;  The blog web of another user to which the user of the community applies the blog advertisement skin based on the information on the number of visits to the blog web page accumulated in the database of the server computer and the number of clicks on the company logo or image of the blog advertisement skin. Calculating an advertisement fee corresponding to the number of visits to a page and the number of clicks of a corporate logo on the advertisement skin of the blog through a revenue distribution program embedded in a server computer of the community site;  Claiming an advertisement fee calculated by the revenue distribution program from an advertiser who transmits the blog advertisement skin to a server computer of the community site;  And when it is confirmed that the charged advertisement fee has been deposited, a revenue distribution program embedded in the server computer includes remitting to an account designated by the blog advertisement skin user based on a criterion determined by a community site. How to advertise with blogs. The method of claim 2, The criteria set by the community site,  Per user who clicks the company logo or image of the blog advertisement skin, that is, per hit, when another user of the community visits the blog web page of the community user who is applying the blog advertisement skin, and the visitor visits the blog advertisement skin. y source; The revenue split ratio may include: r% of the community users applying the blog advertisement skin as the skin of the blog, and s% of the community site (r% + s% = 100%); Or include other users of the community who visited the community user's blog in the revenue sharing, The revenue share ratio is r% for the community user applying the blog advertisement skin as the skin of the blog, s% for the community site, and t% for the visitor (r% + s% + t% = 100%); Revenue distribution criteria in advertising methods using online communities and blogs, characterized by applying the criteria of. The method of claim 1, In the configuration of the blog ad skin transmitted to the server computer of the community site through the advertiser computer,  Advertisement method using an online community and blog, including the logo and image of the advertiser company, and product information (useful information such as recruitment information, university information, stock information, etc.). The method of claim 1,  In the step in which the community user selects a blog advertising skin,  A target range is set using an advertiser's computer so that only community users within the range of the target of the advertisement can use the advertiser's blog advertisement skin by setting characteristics of an advertisement target desired by the corporate advertiser, that is, target setting of the advertisement. Transmitting to a server computer in a community, the server computer storing in a database; Advertisement desired by the advertiser is utilized by utilizing basic information (age, gender address, etc.) and additional information (hobby, marital status, income level, etc.) of the community users stored in the database of the server computer of the community site. Comparing whether it is a subject; Through the comparing step, if the community user who selected the blog advertisement skin is a community user corresponding to a condition set by the advertiser, proceeding to a next step; And Notifying that the blog advertisement skin cannot be used if the user is not available in the comparing step; And providing an effective means of advertising to the advertiser to target the advertisement of the advertiser in accordance with the characteristics of the community user.

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