KR20060117129A - A fee levy method at the electronics commerce for the protection of buyer's right and interests - Google Patents

Abstract

A method for charging a fee for protecting rights/interests of a buyer in EC(Electronic Commerce) is provided to enable the buyer to receive a better service from a seller, enable the seller to expect more sales through buyer's trust for a fee policy, and enable a broker site to stably process the EC by automatically processing the fee charged to goods registration, satisfaction evaluation of the buyer, and successful bid. A server of the broker site offers the buyer an environment for enabling the buyer to inquire goods information presented by the seller. The buyer selects, and orders or bids for goods. If purchase of the selected goods is fixed, the buyer deposits purchase price for the goods to a buyer account fixed by the server(106). The buyer estimates satisfaction for the goods and the service of the seller(108). The server subtracts the fee corresponding to the purchase satisfaction and the purchase price from the purchase price(110). The server transfers the purchase price excluding the fee to an account fixed by the seller(112).

Description

A fee levy method at the electronics commerce for the protection of buyer's right and interests}

1 is a flowchart of a method for imposing an e-commerce brokerage fee for protecting a buyer's interests according to the present invention 1

Figure 2 is a flow chart 2 of the e-commerce brokerage fee imposing method for protecting the buyer interests in accordance with the present invention

Figure 3a is a fee charge criteria 1 according to the present invention

Figure 3b is a fee charge standard 2 according to the present invention

4 is an overall configuration diagram of a computer network system for carrying out the present invention.

 In conventional e-commerce, especially e-commerce through an intermediary site, the buyer obtains the product information online through the seller's product information post, completes the deposit to purchase the product, or the buyer at the time the delivery of the product is completed. 'S rights were no longer guaranteed.

 In other words, they did not evaluate the product after receiving it or leave a simple product review through an intermediary site. Due to the limitations of such an online e-commerce system, sellers are kind to buyers only until the time they sell the products, and after the sale, they are reluctant to even refund or exchange the goods.

 As a result, even though the volume of electronic commerce has been increasing, trust in electronic commerce has been continuously reduced. Therefore, it is necessary to devise a way for the buyer's rights to continue until the receipt of goods as a way to solve this problem.

 In addition, the buyer often postpones or forgets the final purchase confirmation after receiving the product, and the cash flow of the seller or the sales company is not smooth and the vicious cycle of deterioration in service and quality of the seller or the sales company is repeated. As a solution to this problem, it is necessary to find ways to motivate buyers to confirm the final purchase by utilizing the rights of buyers.

 The technical problem to be solved by the present invention to solve the above problems, the computer connected to the communication network using a communication network, such as the Internet to enhance the buyer's rights in the process of performing the e-commerce process online, This is to protect the interests of buyers who had to be neglected after receipt of goods in commerce, and to improve the quality of services of sellers, thereby providing a way to charge commissions not only for sellers and buyers but also for intermediaries. .

 In addition, another technical problem to be achieved by the present invention is to secure the cash flow of the seller, by setting the expiration date for the buyer's interest by motivating the buyer to confirm the final purchase and induce voluntary participation To secure the cash flows of sellers or sellers, to provide better products and services.

 In order to achieve the above object, the electronic commerce brokerage fee processing method according to the present invention,

A method of performing electronic commerce using a computer network system wherein a server computer, one or more merchant computers and one or more buyer computers are connected via a communication network,

 Registering, by the seller, with the server computer a proposal including a specification for the product to be provided through the seller computer and an electronic commerce method (auction, general sale, joint purchase); Or the purchaser registers a proposal including a specification of an item to be purchased through the purchaser computer and an electronic commerce (reverse auction, joint purchase) as a server computer of the intermediary site; Displaying, by the server computer of the mediation site, the registered product information by providing the registered product information to a buyer or seller computer; Bidding or purchasing a product for sale or purchase through a proposal displayed on a seller or buyer computer; Receiving a successful bid price or purchase price from a purchaser by a server computer of an intermediary site when a product previously registered by the seller is auctioned or sold; After the buyer receives the goods, inputting a convenience received from a seller or a purchase satisfaction for the goods into a server computer; And sending the limited amount of the successful bid fee to the seller in response to the input satisfaction and the sales amount.

 When the seller or buyer submits the proposal according to the e-commerce method in the registration step, the server computer of the intermediary site registers the proposal directly with the server computer, or according to the method of bidding or the method of bidding, or After receiving the fee determined by the type of additional service from the seller or the buyer, the proposal may be registered in the server computer.

 The proposal may be a seller's proposal or a buyer's proposal.

 Hereinafter, with reference to the accompanying drawings will be described in detail a preferred embodiment of the present invention.

Each reference numeral for explaining each in each drawing is numbered according to the number and order of the drawings. Duplicate numbers, even if duplicated, are given different reference numerals.

 4 is a diagram showing the overall configuration of a general network system configured with an internet communication network for carrying out the present invention.

 The server computer 400 of the intermediary site includes a database in which information about a buyer is stored, a database about product information, a database in which information about a seller is stored, and the like. There is a built-in program to run.

 Buyer computers 402, 404, 406 and merchant computers 412, 414, 416 connected to the network have an Internet browser (eg, Internet Explorer, Netscape, Firefox, etc.) that can display web content in the form of HTML. have. The internet browser allows each computer to access and display the contents of the online auction HTML template in the server computer 400 of the intermediary site. The HTML template of the server computer 400 of the intermediary site has a main web page to display to online network sales purchasing users such as the purchaser computers 402, 404, 406 and the seller computers 412, 414, 416.

 A credible third party 420 may be connected to the Internet so that payment between the server computer of the intermediary site and the purchaser computer 402, 404, 406 and the seller computer 412, 414, 416 can be carried out via the telecommunication network. Are connected to each other.

 The seller and the purchaser have previously registered as a user through a browser using their respective computers, and have registered a bank account or credit card information for payment in order to effectively utilize the fee charged through the present invention.

 In this example, an example of an online communication transaction through the Internet is illustrated, but it is also possible to implement it using another communication network, for example, a wired telephone public network, and a method of providing or receiving information from a server to a buyer or a seller or vice versa is a general programming technique. It can be easily implemented in a variety of software or hardware using will be readily apparent to those of ordinary skill in the art.

 1 is a flowchart illustrating a procedure of performing a method of charging an e-commerce brokerage fee for protecting a buyer's interest according to the present invention. This example describes the case where the sale is established by the auction method among the online e-commerce methods, and can be applied to various e-commerce methods such as a buyer-led reverse auction method, a shopping mall located in a huge shopping mall, or a Soho shopping mall. Of course.

 The buyer participates in the auction through the buyer's computer for the auction product registered by the seller's computer as the server computer of the intermediary site.

 The seller may use a seller computer to sell the product (auction, co-purchase, general purchase), the selling price (starting price in case of auction), the corresponding category of the product, product specification and product name, sales period, sales region, It transfers to the server computer of the intermediary site including the general matters related to sales, such as after-sales service and inquiry, and the server computer registers such sales information in the database.

 In addition, the buyers use the purchaser computer to search for the various registered products through a web browser, and notify the server computer of the brokerage site about the purchase information for the desired product. The purchase information becomes bidding information when the selling method selected by the seller is an auction. The purchase information may be detailed information about a product purchase price (bidding price), a delivery place, and a desired date of delivery, or may include only the product bid price in the case of an auction according to a sales method, You can take a way to request purchase information. The server computer of the intermediary site stores the purchaser's purchase information for each product of the seller in a database.

 According to the progress of the auction or when the auction is closed and the bid is determined (104), the successful bidder deposits the bid price, that is, the purchase price, into a buyer account designated by the server computer of the intermediary site. (106) After receiving the product, the purchase satisfaction of the product and the seller is evaluated.

 The server computer of the intermediary site calculates a fee corresponding to the purchase satisfaction and the successful bid amount evaluated by the buyer and a fee for the additional service used by the seller when registering the product (110), and the purchase price deposited by the buyer is calculated. The system of the present invention is terminated by remitting the remaining amount of the fee charged to the account designated by the seller (112).

 The method for charging a fee based on the purchase satisfaction and the successful bid amount evaluated by the buyer will be described in detail with reference to FIGS. 3A and 3B after the flowchart of FIG. 2 is first described.

FIG. 2 is another flowchart of the present invention 'method of imposing an electronic commerce brokerage fee for protecting the rights of the buyer', wherein the process of FIG. 1 is slightly modified.

 Although portions overlapping with the process of FIG. 1 are considerable, in order to more clearly explain and improve the understanding of the present invention, the overlapping portions will be described.

 When the seller registers a product registration condition such as an additional service on the server (202), the server computer of the intermediary site notifies the additional fee according to the seller's product registration condition (204). The registration fee is transferred to the seller account designated by the broker site. When it is confirmed that the seller has deposited, the server computer of the intermediary site registers the seller's product registration conditions in the database in the product database.

 The product registration conditions include sales method (auction, joint purchase, general purchase), sale price (starting price in case of auction), corresponding category of product, product specification and product name, sales period, marketable area, and A / S. Includes general information about the sale, including whether it is available and whether to contact us.

 In the process of FIG. 2, unlike the process of FIG. 1, a fee related to an additional service is charged even if a product is not sold.

If the seller registers the auction product registered by the seller computer as the server computer of the intermediary site, the buyer participates in the auction through the buyer computer (208), and according to the auction progress or when the auction deadline is reached, the auction is determined. (210) The buyer who has won the product deposits the winning price, that is, the purchase price, in the buyer account designated by the server computer of the intermediary site (212) and evaluates the satisfaction of purchasing the product and the seller's service after receiving the product. (214)

 The server computer of the intermediary site calculates a fee corresponding to the purchase satisfaction and the successful bid amount evaluated by the buyer (216), and the seller designates the remaining amount by limiting the total amount of the fee charged from the purchase price deposited by the buyer. Remittance to the account terminates the system of the present invention. (218)

Fees based on the purchase satisfaction evaluated by the purchaser and the amount of successful bids may be changed according to the criteria set by the brokerage site, which will be described in detail with reference to FIGS. 3A and 3B below.

 Referring to the example illustrated in FIG. 3A, purchase satisfaction is divided into grades 1 to 7, and a fee addition rate according to purchase satisfaction is given differentially. Grades and percentages shown in the drawings may vary depending on the conditions set by the intermediary site or the type of goods, the examples of the drawings to facilitate the description and understanding, but not to limit the scope of the invention Of course.

The total fee consists of fees (A, B, C, D, E, F, G) + basic fee (Y) + value-added service fee (Z) according to the purchase satisfaction.

 In this example, the satisfaction level of purchase satisfaction level 1 to 3 has a negative value according to the purchase satisfaction level. This means that as long as the buyer is satisfied with the seller's goods and services, the buyer again returns to the brokerage site. It can be expected to be reused, so it is given to the seller in a form similar to a tip.

 In addition, from the 5th to the 7th level, the fee according to the purchase satisfaction is positive, which means that the buyer may not use the intermediary site as much as the buyer feels that the goods and services of the seller are unfair. Because of that, the seller is charged in a form similar to a penalty.

 The base fee always has a positive value, and the seller and buyer can be the base fee for using the intermediary site, which is determined by the winning price.

 The basic fee and the charging fee according to the satisfaction level of purchase are charged only when the seller's product is finally purchased by the seller, and not in the case of a refund due to the purchaser's refusal.

  An additional service may be referred to as a service that exposes more to a buyer when compared to other sellers' products, for example, a seller who does not apply for an additional service.

 When one or more sellers register a product using a merchant computer, the product may be less noticeable than if it was registered later. That is, if the number of registered products is 100, the first registered product sales information may hardly come into the eyes of buyers. Therefore, in this case, there are various types of additional services that can be listed, such as additional services for automatic renewal and additional services that display the title of the product sales information in bold to stand out from other products.

 Since the types of supplementary services may vary depending on the sales method and the shopping trend, it is unnecessary to list the types of supplementary services and explain in detail here, and the purpose of the present invention may be obscured. The description above is shortened.

 In the case of the additional service, as shown in FIG. 1, the purchaser may be charged with a fee and a basic fee according to the satisfaction level of purchase at the time of completing the final purchase, or may be imposed first when the seller registers the product information as shown in FIG. 2.

 The method of charging the three fees may be applied to a method of charging the three fees at the same time, or two or only one, depending on the nature of each broker site.

 FIG. 3B is a method of charging a fee in which the basic fee in FIG. 3A is applied differently according to a successful bid price, so that the higher the successful bid price, the lower the% rate applied thereto.

 In the case of FIG. 3A, an example will be described.

If the seller registers the merchandise on the server computer of the intermediary site without applying for the additional service using the seller computer, and the purchaser wins the product for 110,000 won through the intermediary site,

 1.If the buyer evaluates the goods and services of the seller according to the level of purchase satisfaction, and the satisfaction is 1st grade,

 * Fee A according to Purchase Satisfaction Level 1

 A = 110,000 X (-3%) = -3,300

 * Basic fee a2 based on the winning price,

 a2 = 100,000 X (5%) + 10,000 X (3%) = 5,300

 * Fee for using additional services

 Z = 0

 ** Total Charge Fee

A + a2 + Z = -3,300 + 5,300 + 0 = 2,000

 2. If the buyer evaluates the goods and services of the seller according to the level of purchase satisfaction, and the satisfaction level is 4th grade,

* Fee A according to Purchase Satisfaction Level 1

 A = 110,000 X (0%) = $ 0

 * Basic fee a2 based on the winning price,

 a2 = 100,000 X (5%) + 10,000 X (3%) = 5,300

 * Fee for using additional services

 Z = 0

 ** Total Charge Fee

A + a2 + Z = 0 + 5,300 + 0 = 5,300

 3. If the purchaser evaluates the goods and services of the seller according to the level of purchase satisfaction, and the satisfaction is grade 7,

* Fee A according to Purchase Satisfaction Level 1

 A = 110,000 X (3%) = 3,300 won

 * Basic fee a2 based on the winning price,

 a2 = 100,000 X (5%) + 10,000 X (3%) = 5,300

 * Fee for using additional services

 Z = 0

 ** Total Charge Fee

A + a2 + Z = 3,300 + 5,300 + 0 = 8,600

 As described above, even if the same product is sold at the same successful bid price, the total charging fee is determined according to the fee charged according to the satisfaction of the buyer.

 The percentage rate applied differentially according to the purchase satisfaction level shown in the drawing and the percentage rate differentially applied according to the successful bid price may vary depending on the conditions set by the brokerage site or the type of goods. It is obvious that the description is not intended to limit the scope of the present invention but to facilitate the explanation and understanding.

 In addition, as described above, the fee according to the purchase satisfaction level may be included in the total fee, thereby reducing or adding the total fee charged to the seller. However, a negative value calculated when the purchase satisfaction level is 1 to 3 may be used. There may be a way of paying points to the seller without adding the fee to the total fee.

 That is, the seller may pay points (or mileage) that the seller can use for the registration fee and the additional service fee for using the additional service when registering the next product. By using this method, you can induce the seller to continue to sell on the intermediary site. This is a win-win way for both the brokerage site and the seller.

 In addition, in order to stabilize the cash flow of the seller, after the buyer takes over the goods, if the final purchase confirmation exceeds the criteria set by the intermediary site, the buyer's rights may be gradually reduced according to the excess days.

 In other words, if two days exceed the criteria set by the intermediary site according to the excess date, the buyer can select the purchase satisfaction level only from 2 to 6 grades, and if it exceeds 3 to 6 days, the buyer can increase the purchase satisfaction level from 3 to 5 If only the ratings can be chosen and if it is more than seven days old, the buyer loses the right to express his or her rights. It is obvious that the above criteria and the selection limit of purchase satisfaction ratings for the excess days may be applied differently depending on the nature of the intermediary site or products.

 In addition, the criteria set by the mediation site may be several days after the seller delivers the goods or a few days after the delivery is completed to the buyer.

 In addition, the fee and the basic fee according to the purchase satisfaction can be applied to any number of simple arithmetic operation, but a detailed description of all these is unnecessary, the total fee because the purpose and effect of the present invention, that is, the purpose of the present invention may be blurred We will briefly introduce a few additional ways of producing.

* Winning price = O

*% Rate according to purchase satisfaction = P

*% Rate at winning price = Q

* Additional service fee applied by seller = R

1. (O X P) X Q + R

2. (O X Q) X P + R

 In case 1, the percentage rate according to the winning bid price must be greater than 100%, and in case 2, the percentage rate according to purchase satisfaction can be less than 100%. But it should not be negative.

For example, if you have a product sold for $ 100

1 case

 (110,000 X 5%) X 110% = 5500 X 1.1 = 6050 KRW

 5% is the percentage rate according to purchase satisfaction, and 110% is the percentage rate according to the winning price.

In the case of 2

 (110,000 X 5%) X 110% = 5500 X 1.1 = 6050 KRW

 5% is the percentage rate according to the winning price, and 110% is the percentage rate according to purchase satisfaction.

 The fee for the registration and additional services charged by the server computer, the seller's and the buyer's computers in two-way communication through the network system, when the product is registered (or only when the product is sold), and the level of satisfaction of the buyer when the bid By automatically handling the corresponding fees and commissions incurred in response to the winning bid, the buyer can be provided with quality service to the seller, and the seller's trust in the commission policy allows the seller to further increase sales. It can be expected that the server computer at the intermediary site can handle the e-commerce business reliably in relation to the charging and receiving of fees.

 In addition, as a way to secure the cash flow of the seller to enable quality services, the period of validity of the buyer's interests can be set to motivate the buyer to confirm the final purchase and induce voluntary participation. It can be expected to contribute to the establishment of a stable and healthy e-commerce culture and the activation of e-commerce.

Claims (10)

 In the wired / wireless Internet e-commerce support system, that is, the server computer of the intermediary site that manages the online e-commerce, the server computer of the intermediary site is a buyer computer in an online network system in which at least one seller computer and at least one buyer computer are connected through an online communication network. And a method of conducting a transaction while communicating with a merchant computer, Providing, by the server computer of the intermediary site, an environment in which the buyer can view the goods information presented by the seller through the seller computer on the buyer computer;  In the provided viewing environment, a buyer selecting a purchased product through a buyer computer and applying for bidding or purchasing; When a purchase is confirmed through a successful bid or the like, the purchaser deposits a purchase price for the product to a purchaser account designated by a server computer of the intermediary site;  Evaluating, by the buyer, purchase satisfaction with goods and services of the seller; And  The server computer of the intermediary site removes the basic fee determined in response to the purchase satisfaction of the buyer and the successful bid price of the product from the purchase price deposited by the buyer, and transfers the limited amount to an account designated by the seller of the product. Brokerage fee imposing method for protecting the interests of buyers in an e-commerce comprising a.  The method of claim 1, wherein the fee according to the satisfaction of purchase is How to charge an intermediary commission in e-commerce, characterized in that the application of different percentages according to purchase satisfaction.  The method of claim 1, wherein the basic fee is, A method of imposing a brokerage fee in an e-commerce transaction comprising calculating a fee by applying a certain percentage rate regardless of the winning amount. The method of claim 1, wherein the basic fee is, The method of claiming an intermediary fee in an e-commerce transaction, wherein the fee is calculated by sequentially applying a percentage by the winning bid amount, and sequentially applying the percentage according to the winning bid amount.  The method of claim 1,  How to charge a brokerage fee in e-commerce, characterized in that paid to the seller as a point that can be used on the intermediary site without including the negative fee according to the purchase satisfaction in the total fee.  The method of claim 1, wherein in the registration step  A method for imposing a brokerage fee in an e-commerce transaction comprising receiving a fee determined from a seller according to a seller's terms of sale (sales method and additional service), and then registering the merchandise sale information on a server computer of a brokerage site.  The method of claim 1, wherein  A method for imposing an intermediary fee in an e-commerce transaction, wherein the fee set according to the seller's terms of sale (sales method and additional service) is subtracted from the successful bid price paid by the buyer after the completion of the sale.  The method of claim 1,  If the purchaser's purchase decision exceeds the reference date set by the intermediary site, the range for selecting the buyer's satisfaction level for purchase is gradually reduced.  The method of claim 8,  The base date set by the mediation site, Date of receipt of the goods by the injured person; Or any one of a seller's date of shipment of the product.  The method of claim 1,  A method of imposing a brokerage fee for protecting a buyer's rights in an e-commerce, comprising the step of registering a product and a service that a buyer wants to purchase through a buyer computer to a server computer of an intermediary site.

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