KR20060113135A - Method and system for providing advertisement service for use in car navigation service - Google Patents

Abstract

A method and a system for offering a member shop AD(ADvertisement) service in a car navigation service are provided to offer the AD service when an area is passed during the car navigation service by enabling a user to include POI(Point Of Interest) information of an AD information service to downloaded car navigation information to a destination place from a starting place. A PSS(Personal Subscriber Station)(110) performs a mobile call service, and uses a service including a driving information service and information search by connecting to the mobile network(120). A PDE(Positioning Determination Entity)(140) determines a position of the PSS by receiving position information measured in the PSS, transmits the data for helping the PSS determine the position, and calculates a distance between a GPS(Global Positioning System) satellite and the PSS. A driving information service server(160) provides driving information for the position and a route to the destination place based on the determined position of the PSS if the PSS requests the driving information. An AD information service server(170) provides specific AD information if the PSS requests the specific AD information around the area.

Description

Merchant advertising service method and system in car navigation service {Method And System for Providing Advertisement Service for Use in Car Navigation Service}

1 is a view schematically showing an advertising service system according to a preferred embodiment of the present invention;

2 is an exemplary screen showing an execution process of an advertisement service according to an embodiment of the present invention;

3 is a flowchart illustrating a process of an advertisement service according to a preferred embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

110: PSS 120: wireless access network

130: PDSN 140: PDE

150: IP network 160: driving information service server

170: advertisement information service server 180: AAA

190: ha

The present invention relates to a method and system for an affiliated store advertisement service in a car navigation service. More specifically, the POI (Point of Interest) information of the advertisement information service is included in the guidance information to the destination downloaded by the user, and the advertisement service is provided while passing the corresponding area among the guidance services, and the surroundings searched by the user It relates to a system for providing region specific information.

As computer, electronic, and communication technologies have made rapid progress, various wireless communication services using wireless networks have been provided. Accordingly, a service provided by a mobile communication system using a wireless communication network is developing into a multimedia communication service that transmits data such as circuit data, packet data, as well as voice service.

Recently, due to the development of information and communication, IMT-2000 (International Mobile Telecommunication 2000), which is a third generation mobile communication system established as a standard in ITU-R, has been commercialized. IMT-2000 is a Code Division Multiple Access (CDMA) 2000 1X, 3X, Evolution Data Only (EV-DO), Wideband CDMA (WCDMA), etc., which is an IS-95C network that has evolved from existing IS-95A and IS-95B networks. It is a service that can provide wireless communication by using.

IMT-2000 is a mobile communication system aimed at realizing direct roaming worldwide including personal mobility and service mobility, the same level of call quality as wired telephone, high speed packet data service and various application services by combining wired and wireless network. As a result, as well as improving existing voice and WAP (Wireless Application Protocol) service quality, various multimedia services (MOD, VOD) can be provided at a higher speed.

Meanwhile, with the establishment of the Internet based on TCP / IP (Transmission Control Protocol / Internet Protocol), various types of data including text, voice, image, video, etc. can be searched using the Internet. In addition to the rapid development of a system capable of transmitting in real time, the use of various communication services using the Internet in a better environment, the spread of high-speed communication network, etc. has been greatly increased.

In addition, in recent years, in order to provide a communication service that transcends space, a wireless Internet service that provides an Internet communication service to a mobile communication service subscriber through a wireless communication network has emerged, and many companies have been developing technology for the wireless Internet. The wireless Internet service is an advanced personalization service according to the use of the terminal of the individual and has a feature of providing a unique information based on the mobility of the user. Mobile communication service subscribers can receive various types of information such as news, weather, sports, securities, finance, exchange rates, and traffic information in various forms such as text, voice, still image, and video through wireless Internet service.

Among various wireless Internet services using a mobile communication terminal, in particular, a location based service (LBS) has gained much attention due to its wide utility and convenience. The location-based service refers to a communication service that locates a mobile communication terminal such as a mobile phone and a personal digital assistant (PDA) and provides additional information related to the identified location. Location-based services include a variety of areas, including rescue requests, response to crime reports, geographic information systems (GIS) for providing information on adjacent areas, traffic information, vehicle navigation and logistics control, and customer relationship management (CRM). Can be used for

NATE Drive ™, which is provided by SK Telecom, is one of the representative location-based services. It finds the location of the mobile communication terminal and provides road guidance services, traffic information services, and safe driving information services. have.

In the conventional Nate Drive service, when a user enters destination information by accessing a driving information service server, route guidance path information to a destination is downloaded through a wireless access network. At this time, only the data fee of the route information for the route guidance information is charged, and after that, the route guidance operation of the Nate Drive service is performed regardless of the call channel. The road guidance information data downloaded through the wireless access network is provided only as route information related to the route guidance and is stored in the memory of the Nate Drive Kit (Kit).

As such, the conventional Nate Drive service does not have an advertisement service during the road guidance service. In addition, there is a problem that can not provide enough information desired by the user, such as the search for nearby facilities or life information service is limited, the service is not activated due to the expensive fee.

In order to solve the above problems, the present invention includes the POI (Point of Interest) information of the advertisement information service in the road guidance information to the destination downloaded by the user to provide the corresponding advertising service while passing through the area of the road guidance service In addition, an object of the present invention is to provide a system for providing specific information of a surrounding area searched by a user.

In order to achieve the above object, the present invention, in the car navigation service system for the merchant advertising service, in addition to performing a telephone call by wireless communication with the other party via a mobile communication network as well as access to the wireless Internet driving information service and A Personal Subscriber Station (PSS) using a service that includes searching for specific information; A wireless access network that performs handoff and wireless support management functions of the PSS; A Packet Data Serving Node (PDSN) which manages a session to serve wireless data as packet data and relays transmission and reception of the packet data between a packet data server and the wireless access network; The position information of the PSS is received from the PSS to calculate the latitude and longitude coordinates of the PSS to determine the position of the PSS, to transmit the data to help the positioning of the PSS, and to calculate the distance between the GPS satellites and the PSS Positioning Determination Entity (PDE); An IP network receiving the packet data from the packet data server and transmitting the packet data to the wireless access network; When the PSS requests the driving information by accessing the wireless Internet as the LBS platform providing a location based service, the driving information about the location and the route to the destination are based on the location information of the PSS determined by the PDE. A driving information service server provided by the PSS; An advertisement information service server that provides advertisement information at the same time when the driving information service server provides the driving information to the PSS, and provides the specific advertisement information when the PSS requests the specific advertisement information of the surrounding area; AAA (Authentication, Authorization, Accounting) for billing the packet data used in the PSS in association with the PDSN and authenticate the access from the PSS; And a home agent (HA) that performs a routing function to track and connect the location of the packet data server.

In addition, according to another object of the present invention, in a method for a merchant advertising service in the Nate Drive service which is a car navigation system using a mobile communication network, (a) PSS (Personal Subscriber Station) from a user subscribed to the Nate Drive merchant advertising service; If the type and destination information of the service is set using the step of connecting to the driving information service server through a wireless access network; (b) the PSS accessing the driving information service server and requesting driving information service; (c) downloading the packet data of the driving information requested by the PSS to the driving information service server, storing the packet data in a Nate drive kit (Kit) of a vehicle, and providing the same to the user in a set service form; (d) If the user wants to search for and provide specific information of the surrounding area while using the driving information service, the user receives search information from the user through the PSS and requests the search information from the advertisement information service server. Providing the advertisement information to the user through a wireless communication network with the search information at the request of the user through the PSS; And (e) if there is other information requested by the user, the PSS provides a method for the merchant advertisement service in the car navigation service, comprising repeating the step (d).

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a view schematically showing an advertising service system according to a preferred embodiment of the present invention.

Merchant advertising service system through the car navigation service according to a preferred embodiment of the present invention is a personal subscriber station (PSS) 110, wireless access network 120, PDSN (Packet Data Serving Node) (130), Positioning Determination Entity 140), IP network 150, driving information service server 160, advertising information service server 170, AAA (Authentication, Authorization, Accounting) (180) and HA (Home Agent).

The PSS 110 not only makes a phone call with the other party through a mobile communication network by wireless communication, but also accesses the wireless Internet and receives road guidance, traffic information, and safety from the driving information service server 160 and the advertisement information service server 170. It is a mobile communication terminal that receives and uses services such as driving information, merchant advertisement, and specific information search. The PSS 110 is equipped with a wireless Internet platform for driving wireless Internet-related applications, and has a built-in browser for wireless Internet access for accessing the wireless Internet.

Here, the wireless Internet platform may include a wireless Internet platform for interoperability (WIPI), a WI-TOP (WI-TOP open platform) manufactured by SK Telecom, based on WIPI, and the like. WI-TOP can be coded in the Java language. Browsers for wireless Internet access include Microsoft Internet Explorer (MIE) and HDTP (Handheld) based on Hypertext Markup Language (HTML) using Hypertext Transfer Protocol (HTTP), as well as WAP browsers based on Wireless Application Protocol (WAP). Device Transport Protocol), NTT DOKOMO's i-Mode, or SK Telecom's 'NATE'.

The PSS 110 includes an RF module for receiving an RF signal through an RF antenna and a CDMA modem for performing call processing according to a protocol defined in the CDMA standard so as to use a CDMA service. In addition, the PSS 110 may include a personal digital assistant (PDA), a cellular (Cellular) phone, a personal communication service (PCS) phone, a hand-held personal computer (PCS), a global system for mobile (GSM) phone, and an MBS ( Mobile Broadband System) phones and the like.

The PSS 110 may include a GPS antenna capable of receiving GPS radio waves from a GPS satellite and a GPS module having a GPS positioning function in order to use a driving information service based on its location, and connected to the PSS 110. In a separate GPS kit (Kit) can receive the GPS radio wave and position the position can be delivered to the PSS (110). The PSS 110 transmits its location information to the PDE 140 to receive the driving information service based on its location.

The wireless access network 120 includes a base transceiver station (BTS) 122, a base station controller (BSC) 124, and a packet control function (PCF) 126. The handoff of the PSS 110 is performed. ) And wireless support management functions.

The BTS 122 performs wired / wireless conversion, wireless signal transmission and the like between the PSS 110 and the BSC 124, and is a network endpoint device directly connected to the PSS 110, and the BSC 124 is The BTS 122 controls the BTS 122 and performs radio channel de-allocation, handoff, and control of the output of the radio signal. The PCF 126 relays and controls the transmission and reception of packet data between the BSC 124 and the PDSN 130.

The PDSN 130 manages sessions to service wireless data as packet data, and packet data between a packet data server such as the driving information service server 160 and the advertisement information service server 170 and the wireless access network 120. Relays transmission and reception of.

The PDE 140 receives the position information for the PSS 110 to calculate the latitude and longitude coordinates of the PSS 110 to determine the position of the PSS 110. In addition, the PDE 140 may transmit ancillary data for assisting the positioning of the PSS 110 and calculate a distance between the GPS satellites and the PSS 110.

The IP network 150 connects the PDSN 130, the driving information service server 160, the advertisement information service server 170, the AAA 180, the HA 190, and the like, from an external packet data server such as the Internet. The packet data is received and transmitted to the wireless access network 120. When the PSS 110 requests the driving information service, the IP network 150 performs a processing process of including the advertisement information of the corresponding location in the downloaded driving information.

The driving information service server 160 is a LBS platform that provides location-based services and provides the driving information service to the PSS 110. When the PSS 110 requests the driving information to the driving information service server 160 by accessing the wireless Internet, the driving information on the location and the destination are based on the location information of the PSS 110 determined by the PDE 140. Provide the path to the PSS 110.

The driving information service provided by the driving information service server 160 may include a road guidance service, a safe driving information service, a traffic information service, and the like, and may provide driving information using text, voice, image, or video. have. The road guidance service is a service that informs the distance from the current location of the PSS 110 to a specific location so that a specific location can be found and the direction of travel. It is a service that provides information such as fog area. Traffic information service is a service that informs road traffic conditions, such as traffic conditions and driving speed in a particular area.

Meanwhile, the driving information service server 160 may classify and store driving information in a database for each type in order to provide driving information services such as a road guidance service, a safe driving information service, and a traffic information service. In this case, upon receiving a request for specific driving information from the PSS 110, the driving information service server 160 may retrieve the corresponding information from the database and provide the information to the PSS 110.

The advertisement information service server 170 includes the advertisement information when the user receives the driving information service from the driving information service server 160. The advertising information service includes local specialties and tourist information, frequency information of radio stations that change when the area is changed, and information on highways such as gas stations and gas stations. In addition, it includes telephone numbers, locations, discount events and event information of restaurants, hotels, department stores and shopping malls when using the city roads.

The advertisement information stored in the advertisement information service server 170 is generated by a contract with an advertiser. In addition, when the user joins the Nate Drive, the user is explained about the reduction in the fee for using the advertisement information service and the provision of the advertisement, and the user registers in advance for the advertisement information service. Accordingly, the user can receive a discount coupon or a contracted discount with the advertiser and receive a discount through advertisement by receiving the advertisement information service while using the road guidance service. Receive.

In addition, when the user searches for and requests specific information of the surrounding area, the advertisement information service server 170 classifies the advertisement information provided from the advertiser by the contract with the advertiser in a database in order to provide the specific advertisement information. After storing, the advertisement information service server 170 may retrieve the corresponding information from the database and provide the information to the PSS 110.

The AAA 180 interworks with the PDSN 130 to charge the packet data used by the PSS 110 and authenticate the access from the PSS 110, and the HA 190 is an external packet data service server such as the Internet. Performs Routing function that tracks and connects location of.

2 is an exemplary screen illustrating an execution process of an advertisement service according to an exemplary embodiment of the present invention.

According to a preferred embodiment of the present invention, when a user subscribed to the Nate Drive Merchant Advertising Service accesses the Nate service using the PSS 110, various submenus provided by the Nate service as shown in FIG. For example, a menu such as '1. News / Weather 2. Stock / Finance 3. Movie / Music 4. Game / Performance 5. Transportation / Location' is displayed.

If you select '5.Transport / Location' menu among the displayed menus, submenus such as '1.Nate Drive Connection 2.Service Type Setting 3.Destination Input and Local Information Search' will be displayed as shown in (b) of FIG. do.

The '2. Service type setting' menu shows a menu for setting the type of receiving driving information and advertisement information requested by the user as shown in FIG. The user may be provided with driving information and advertisement information service according to a driving environment, for example, 'voice' during a high speed driving. If you want more information, you can be provided with driving information and advertisement information service through 'map and text', and you can also receive driving information and advertisement information service through 'video'.

Here, when the user does not set the service type, the driving information and the advertisement information service may be provided in the basic setting form.

The '3. destination input' menu may set the driving information to be requested to the driving information service server 160 by receiving a starting point and a destination to go from the user through the keypad of the PSS 110, as shown in (d) of FIG. .

When the service type and the destination are set, and the user selects the '1.NATE Drive connection' menu in FIG. 3 (a), the PSS 110 requests driving information from the driving information service server 160 for driving. You will be provided with information services.

When a user subscribed to the Nate Drive Merchant Advertising Service receives the driving information service including the advertisement service by accessing the Nate Drive service using the PSS 110 and then searches for specific information of the surrounding area of FIG. 3 (b) If you select '4. Local information search', as shown in (e) of Fig. 3, a screen for inputting information related search terms and questions to search in the surrounding area is displayed.

When the user enters a search word and presses OK, the PSS 110 may request information from the advertisement information service server and receive information on the searched surrounding area in the form of a set service. 3 (f) is an example screen for receiving advertisement information requested by a user in the form of a text.

3 is a flowchart illustrating a process of an advertisement service according to a preferred embodiment of the present invention.

According to a preferred embodiment of the present invention, the service type and destination information are set using the PSS 110 from a user who has subscribed to the Nate Drive Merchant Advertising service (S310). Here, the service type includes a map, text, voice, video, and the like, and the destination information means a destination that the user wants to go to.

When the service type and the destination information are set, the PSS 110 accesses the driving information service server 160 through the wireless access network 120 (S320).

When the PSS 110 accesses the driving information service server 160 and requests a driving information service (S330), the advertisement information service server 170 transmits the advertisement information of the surrounding area of the route to the requested destination to the IP network 150. It is included in the driving information requested by the user to provide to the PSS (110) (S340).

The PSS 110 downloads packet data of the driving information requested from the driving information service server 160 and stores the packet data in a Nate drive kit (Kit) of the vehicle and provides the user with the set service form. When the merchant passes the area where the advertisement is requested while the driving information service is provided, the PSS 110 provides the advertisement service as if broadcasting to the user.

If the user wants to search for and provide specific information of the surrounding area while using the driving information service, the PSS 110 receives search information from the user (S350) and requests specific information from the advertisement information service server 170. (S360). The advertisement information service server 170 that has received the search information requested by the user through the PSS 110 provides the packet data of the advertisement information through the wireless communication network 120 (S380).

If there is other information requested by the user, the PSS 110 repeats step S360.

The above description is merely illustrative of the technical idea of the present invention, and those skilled in the art to which the present invention pertains may make various modifications and changes without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are not intended to limit the technical idea of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

As described above, according to the present invention, the user may receive a discount and a specific benefit with the advertiser by using the advertisement information service.

In addition, various additional advertising effects or marketing effects can be exhibited by the increase in users due to the reduction of the Nate drive service fee.

And since advertisers can enjoy the advertising effect according to the number of exposure of the advertising information, each has a business model (Business Model) effect.

Claims (13)

In the system for the merchant advertising service in car navigation service, A Personal Subscriber Station (PSS) that not only makes a telephone call with the other party through a mobile communication network by wireless communication but also accesses the wireless Internet and uses a service including driving information service and specific information search; A wireless access network that performs handoff and wireless support management functions of the PSS; A Packet Data Serving Node (PDSN) which manages a session to serve wireless data as packet data and relays transmission and reception of the packet data between a packet data server and the wireless access network; The position information of the PSS is received from the PSS to calculate the latitude and longitude coordinates of the PSS to determine the position of the PSS, to transmit the data to help the positioning of the PSS, and to calculate the distance between the GPS satellites and the PSS Positioning Determination Entity (PDE); An IP network receiving the packet data from the packet data server and transmitting the packet data to the wireless access network; When the PSS requests the driving information by accessing the wireless Internet as the LBS platform providing a location based service, the driving information about the location and the route to the destination are based on the location information of the PSS determined by the PDE. A driving information service server provided by the PSS; An advertisement information service server that provides advertisement information at the same time when the driving information service server provides the driving information to the PSS, and provides the specific advertisement information when the PSS requests the specific advertisement information of the surrounding area; AAA (Authentication, Authorization, Accounting) for billing the packet data used in the PSS in association with the PDSN and authenticate the access from the PSS; And Home Agent (HA) which performs routing function to track and connect the location of the packet data server System for merchant advertising services in the car navigation service comprising a. The method of claim 1, The PSS is equipped with a wireless Internet platform for driving the wireless Internet-related applications, the system for the merchant advertising service in the car navigation service, characterized in that a built-in wireless Internet access browser for accessing the wireless Internet. The method of claim 2, The wireless Internet platform includes a car navigation service including a wireless internet platform for interoperability (WIPI) and a wireless internet-terminal open platform (WI-TOP), which is manufactured based on WIPI by SK Telecom. System for merchant advertising services in the world. The method of claim 2, The browser for wireless Internet access is not only a WAP browser based on Wireless Application Protocol (WAP), but also Microsoft Internet Explorer (MIE) based on Hypertext Markup Language (HTML) using HTTP (Hypertext Transfer Protocol) and HDTP ( Handheld Device Transport Protocol), NTT DOKOMO's i-Mode and SK Telecom's 'NATE' system for the merchant advertising service in the car navigation service, characterized in that it comprises a. The method of claim 1, The PSS is a PDA (Personal Digital Assistant), Cellular (Cellular) phone, Personal Communication Service (PCS) phone, Hand-Held Personal Computer (PCS), Global System for Mobile (GSM) phone and Mobile Broadband System (MBS) System for merchant advertising services in the car navigation service characterized in that it comprises a phone or the like. The method of claim 1, The wireless access network includes a Base Transceiver Station (BTS), which is a network endpoint device that performs wired / wireless conversion and wireless signal transmission and reception between the PSS and the BSC and is directly connected to the PSS; A base station controller (BSC) that controls the BTS and performs radio channel de-allocation, handoff, and output control of a wireless signal; And a Packet Control Function (PCF) for relaying and controlling the transmission and reception of the packet data between the BSC and the PDSN. The method of claim 1, The driving information service server may provide driving information using a text, voice, image, or video, and the like, and the services provided include a distance from the current location of the PSS to a specific location so as to find a specific location and Road guidance service to provide directions; A safe driving information service providing information such as a sharp curve area, an accident-prone area, a speeding danger area, and a fog area; And a traffic information service for notifying road traffic conditions such as a traffic condition and a driving speed of a specific area. The method of claim 1, The advertisement information service server includes local specialty products and tourism promotion information, frequency information of radio stations that change when the region is changed, necessary information when using highways such as gas stations and gas stations, and telephones of restaurants, hotels, department stores, shopping malls, and the like. The system for the merchant advertising service in the car navigation service, characterized in that the information including the information on the use of the city road, such as number, location, discount events and event information stored in the database by type. The method of claim 1, When the PSS requests the driving information service from the driving information service server, the advertisement information service server provides the advertisement information corresponding to the location of the driving information simultaneously with the driving information of the IP network. System for Merchant Advertising Service in Navigation Service. The method of claim 1, The IP network connects the PDSN, the driving information service server, the advertisement information service server, the AAA and the HA, receives the packet data from the packet data server, and transmits the packet data to a wireless access network. And requesting the driving information service to perform a processing to include the advertisement information of the corresponding location in the downloaded driving information and provide the driving information service to the affiliated vehicle advertisement service in the car navigation service. In the method for the merchant advertising service in the Nate Drive service which is a car navigation system using a mobile communication network, (a) accessing the driving information service server through a wireless access network when a service type and destination information are set using a personal subscriber station (PSS) from a user subscribed to a Nate drive affiliate advertising service; (b) the PSS accessing the driving information service server and requesting driving information service; (c) downloading the packet data of the driving information requested by the PSS to the driving information service server, storing the packet data in a Nate drive kit (Kit) of a vehicle, and providing the same to the user in a set service form; (d) If the user wants to search for and provide specific information of the surrounding area while using the driving information service, the user receives search information from the user through the PSS and requests the search information from the advertisement information service server. Providing the advertisement information to the user through a wireless communication network with the search information at the request of the user through the PSS; And (e) if there is any other information requested by the user, the PSS repeats step (d) Method for a merchant advertising service in a car navigation service comprising a. The method of claim 11, wherein in step (b), When the driving information service server provides the driving information, the advertising information service server includes the advertising information corresponding to the route to the requested destination in the driving information requested by the user through the IP network and provides the driving information to the PSS. A method for merchant advertising services in a car navigation service, characterized in that the. The method of claim 11, wherein in step (c), When providing the driving information to the user in the form of a set service, the car navigation service, characterized in that the PSS provides an advertising service as if passing through the area requesting the advertisement to the user (Broadcasting) Method for Merchant Advertising Service from In.

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