KR101115426B1 - Method for Providing Shop Information Service by Using Location Information and GPS Mobile Communation Terminal Therefor - Google Patents

Abstract

The present invention relates to a shop guide service method using location information and a GPS mobile communication terminal therefor.

The present invention provides a method for providing a shop guide service using location information in a mobile communication system including a GPS satellite, a mobile communication terminal having a GPS reception function, a mobile communication network, and a merchant content server providing affiliate store guide information. (a) receiving a GPS signal from the GPS satellite to locate a location of the mobile communication terminal and generate location information; (b) comparing the latitude and longitude data of the affiliate store with the latitude and longitude data included in the location information to determine whether the affiliate store is located within a predetermined range from the location of the mobile communication terminal; (c) requesting affiliated store guide information by accessing the affiliated store content server through the mobile communication network when the affiliated store is located within the predetermined range; And (d) receiving and outputting the affiliated shop guide information to the mobile communication terminal and providing a GPS mobile communication terminal for the shop guide service using the location information.

According to the present invention, it is possible to provide a terminal with a shop guide service located in the vicinity of the terminal by using location information of the terminal obtained by receiving a GPS signal.

GPS, location-based services, location information, storefront services, mobile communications

Description

Method for Providing Shop Information Service by Using Location Information and GPS Mobile Communation Terminal Therefor}

1 is a block diagram showing a system for providing a shop guide service using the location information according to an embodiment of the present invention,

2 is a block diagram showing an internal configuration of a mobile communication terminal using a shop guide service using location information according to an embodiment of the present invention;

3 is a flowchart illustrating a shop guide service method using location information according to an exemplary embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: GPS satellite 110: mobile communication terminal

120: mobile communication network 130: merchant content server

200: communication processor 210: GPS module

220: guide service control unit 230: input and output unit

240: merchant information management database 250: location management database

The present invention relates to a shop guide service method using location information and a GPS mobile communication terminal therefor. More specifically, when receiving a GPS signal from the GPS satellites to position the location of the mobile communication terminal and generate the location information, the latitude and longitude data included in the location information is compared with the latitude and longitude data of the affiliate store, and the location of the mobile communication terminal. And a method for providing a shop guide service using location information for receiving and outputting affiliate store guide information by accessing the affiliate store content server through a mobile communication network if the affiliate store is located within a predetermined range from a preset mobile communication network. .

As the electronic and communication technologies have made rapid progress, various wireless communication services using a wireless communication network have been provided. The most basic wireless communication service is a wireless voice call service that provides a voice call wirelessly to mobile terminal users. It has a feature that can be provided regardless of time and place, and provides a voice message service by providing a text message service. It complements the service.

Meanwhile, with the establishment of the Internet based on Transmission Control Protocol / Internet Protocol (TCP / IP), various types of data can be searched using the Internet or various data including text, voice, image, video, etc. In addition to the rapid development of a system capable of real time transmission, in order to use a variety of communication services using the Internet in a better environment, the spread of high-speed communication networks, etc. has been greatly increased.

In addition, in recent years, a number of companies have been developing technologies for wireless Internet in order to provide an Internet service regardless of a user's location. The wireless Internet service refers to a service that provides Internet contents through a mobile communication network. The wireless Internet service is an advanced personalization service according to the use of the terminal of the individual and has a feature of providing a unique information based on the mobility of the user. In particular, recently, Location Based Services (LBS) has been highlighted among various wireless Internet services.

Location-based service refers to a communication service that locates a mobile communication terminal such as a mobile phone, a personal digital assistant (PDA), a notebook PC, and provides additional information related to the identified location. Location-based services include mobile communication technology, internet technology, mobile terminal technology, geographic information system (GIS), global positioning system (GPS), intelligent transport system (ITS), and various contents. The service is expected to explode in the future due to integration with technology.

In order to use the location-based service, it is essential to know the location of the mobile communication terminal. The technique of determining the position of the mobile communication terminal is called a PDT (Position Determination Technology), which is a network-based method using a base station received signal and a handset based using a Global Positioning System (GPS) signal. -Based) method, and a hybrid method of increasing the positional accuracy by mixing the two technologies has been recently developed.

The network-based method does not need to add a new module to an existing mobile phone, which does not require additional cost for mobile phone development. However, the position error is approximately 500 m depending on the cell size or location determination method of the wireless base station. The disadvantage is that it is inaccurate enough to reach a few km. Accordingly, a handset based method using a GPS signal is generally used as a method of determining a location using wireless communication.

GPS is a system that can be located anywhere in the world by 24 GPS satellites orbiting the earth at an altitude of about 20,000 kilometers. GPS uses radio waves in the 1.5 GHz band, has a control station on the ground to control and collect information from GPS satellites, and you can use your GPS receiver to determine your current location. do. In general, triangulation is used as a method of positioning using a GPS system. Three satellites are required for triangulation, which requires a total of four GPS satellites, including one observational satellite for time error.

In more detail, since GPS already knows the position of each of the three satellites, the GPS is positioned by measuring the distance between the satellite and the GPS receiver. Since the distance from the satellite to the GPS receiver is transmitted from the satellite, the propagation time can be known from the difference between the time when the radio wave is transmitted from the satellite and the time received by the GPS receiver with the built-in clock.The propagation time is multiplied by the speed of light. To calculate the distance.

As such, by using the GPS signal, the location of the mobile communication terminal can be located to provide a location-based service related to the identified location. Therefore, as a useful revenue model using a location-based service, stores that want to advertise their stores are registered as merchants and provide guide messages to neighboring stores according to the location information of the mobile terminal to the mobile terminal user. You might think of a service that tells you about stores in your area. However, a specific technical plan for implementing the aforementioned service has not been proposed yet.

In order to solve this problem, the present invention, when receiving a GPS signal from the GPS satellites to locate the location of the mobile communication terminal and generate the location information, and compares the latitude and longitude data included in the location information with the affiliated latitude and longitude data, When the affiliate store is located within a predetermined range from the location of the mobile communication terminal, a method of providing a shop guide service using the location information to receive and output the affiliate store guide information by accessing the affiliate store content server through the mobile communication network and GPS movement therefor It is an object to provide a communication terminal.

According to a first object of the present invention, a shop guide service using location information in a mobile communication system including a GPS satellite, a mobile communication terminal having a GPS reception function, a mobile communication network, and an affiliated store content server providing guide information. A method comprising: (a) receiving a GPS signal from the GPS satellite to locate a location of the mobile communication terminal and generate location information; (b) comparing the latitude and longitude data of the affiliate store with the latitude and longitude data included in the location information to determine whether the affiliate store is located within a predetermined range from the location of the mobile communication terminal; (c) requesting affiliated store guide information by accessing the affiliated store content server through the mobile communication network when the affiliated store is located within the predetermined range; And (d) receiving the affiliated shop guide information and outputting it to the mobile communication terminal.

According to a second object of the present invention, in the mobile communication terminal to generate location information by positioning its own location and to access a merchant content server through a mobile communication network to use a guide service for a shop around its location, GPS A GPS module for receiving a GPS signal from a satellite to position the mobile communication terminal and to generate location information; An affiliate store information management database that stores affiliate store information including latitude and longitude data, mutual information, and access address information of a plurality of affiliate stores; When the affiliate store is located within a predetermined range from a location of the mobile communication terminal by comparing the latitude and longitude data included in the location information generated by the GPS module with the latitude and longitude data transmitted from the affiliate store information management database. A guide service control unit controlling to receive and output affiliate store guide information by accessing the affiliate store content server through the mobile communication network; A location management database for storing the location information, time information for the side, and the affiliated store guide information generated by the GPS module; A communication processor for performing data transmission and reception with the affiliated store content server through the mobile communication network; And an input / output unit configured to transmit a user input signal to the guide service controller and output the affiliated shop guide information.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. First of all, in adding reference numerals to the components of each drawing, it should be noted that the same reference numerals are used as much as possible even if displayed on different drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

1 is a block diagram showing a system for providing a shop guide service using location information according to a preferred embodiment of the present invention.

As shown in FIG. 1, a system for providing a shop guide service using location information according to a preferred embodiment of the present invention includes a GPS satellite 100, a mobile communication terminal 110, a mobile communication network 120, and a merchant content server. 130 and the like.

The GPS satellite 100 is a satellite used to determine the position of the mobile communication terminal 110 in GPS. The GPS satellite 100 may be composed of 24 satellites that continuously transmit navigation data necessary for position calculation to the mobile communication terminal 110 through a carrier wave, of which 21 satellites are used for navigation. Three satellites are reserved for reserve.

The mobile communication terminal 110 according to the preferred embodiment of the present invention not only performs a telephone call through a wireless communication with the other party via the mobile communication network 120, but also accesses the wireless Internet using the provided information retrieval function. The terminal can search. The mobile communication terminal 110 is equipped with a wireless Internet platform for driving wireless Internet-related applications, and has a built-in browser for wireless Internet access for accessing the wireless Internet.

Here, the wireless Internet platform includes a wireless Internet platform for interoperability (WIPI), a self-produced wireless internet-terminal open platform (WI-TOP) based on WIPI from SK Telecom, and a Java 2 Micro Edition (J2ME). can do. The browser for wireless Internet access is not only a WAP browser based on Wireless Application Protocol (WAP), but also MIE (Microsoft Internet Explorer) based on HTML using HTTP protocol and a handheld device transport protocol (HDTP). Protocol), NTT DOKOMO's i-Mode, or SK Telecom's 'NATE'.

The mobile communication terminal 110 according to the preferred embodiment of the present invention receives a GPS signal from the GPS satellite 100 to position its location and generates location information, and uses the location information of the mobile communication terminal 110 to determine a location from its location. If there is an affiliated store located within a predetermined range, the affiliated store contents server 130 is accessed through the mobile communication network 120 to receive and output guide information of the affiliated store.                     

To this end, the mobile communication terminal 110 may be provided with a GPS module for generating location information by receiving navigation data from the GPS satellite 100, and has a separate GPS kit having a GPS reception function for the mobile communication terminal 110. It is also possible to receive location information by connecting to.

The mobile communication terminal 110 may download and use an applet from the affiliated store content server 130 that can provide guide information for the affiliated store within a predetermined range from its location. Since the applet has affiliate store information including latitude and longitude data, mutual information, and connection address information of a plurality of affiliate stores registered in the affiliate store content server 130, the applet is used at the location of the mobile communication terminal 110 using the affiliate store information. The affiliated store may be selected within the range and guide information about the selected affiliated store may be provided from the affiliated store content server 130. In addition, the mobile communication terminal 110 may periodically download the applet update information and reflect the affiliate store information additionally registered or deleted in the affiliate store content server 130 to maintain the latest information for the affiliate store guide service.

Mobile communication terminal 110 according to a preferred embodiment of the present invention is a PDA (Personal Digital Assistant), cellular phone, PCS (Personal Communication Service) phone, hand-held PC (Hand-Held PC), GSM (Global System for Mobile) Various wireless communication terminals, such as a phone, a wideband CDMA (WCDMA) phone, a Code Division Multiple Access (CDMA) 2000 phone, and a Mobile Broadband System (MBS) phone, may be included. Here, MBS phone refers to a mobile communication terminal to be used in the fourth generation system that is currently discussed.                     

An internal configuration of the mobile communication terminal 110 according to the preferred embodiment of the present invention will be described in detail with reference to FIG. 2.

The mobile communication network 120 according to a preferred embodiment of the present invention serves to transmit and receive a radio signal including a voice signal and a data signal, and includes a base station transmitter, a base station controller, a mobile communication exchange station, a PDSN (Packet Data Serving Node), and the like. It may be configured to include.

The base station transmitter is a network endpoint device that performs wired / wireless conversion and wireless signal transmission and reception between the mobile communication terminal 110 and the base station controller and is directly connected to the mobile communication terminal 110. The base station controller controls the base station transmitter, and assigns and releases radio channels for the mobile communication terminal 110, transmit power control of the mobile communication terminal 110 and the base station transmitter, soft handoff, and hard handoff. Determination of handoff, transcoding and vocoding, and operation and maintenance of wireless access network are performed.

The mobile telecommunication switching center is equipped with a plurality of electronic exchanges to perform basic and additional service processing, incoming and outgoing call processing of subscribers, location registration and handoff procedures, interworking with other networks. The PDSN manages a session to perform wireless data as packet data, performs a routing processing function of the packet data, and connects the mobile communication network 120 and the packet data network.

Mobile communication network 120 according to a preferred embodiment of the present invention is IS (Interim Standard) -95 network, GSM network, CDMA2000 1X network, CDMA2000 3X network, CDMA2000 EV-DO (Evolution-Data only) network, WCDMA network, WiBro (Wireless Broadband Internet) may include a wireless access network by a variety of mobile communication systems, such as.

When the affiliated store content server 130 requests the affiliated store guide information from the mobile communication terminal 110 connected through the mobile communication network 120, the affiliated store content server 130 stores the guide information of the affiliated store in the mobile communication network 120. Provided to the mobile communication terminal 110 through. The affiliated store content server 130 may transmit the affiliated store guide information in the form of a short message service (SMS) message or a multimedia message service (MMS) message including image or video data. To this end, the merchant content server 130 has an SMS transmission function and an MMS transmission function.

The affiliated content server 130 is connected to an unspecified number of clients and / or other servers through an open computer network such as the Internet, and receives a request for performing a task of the client or another server and derives and provides a result of the task. It can be implemented with a system and computer software installed therefor.

2 is a block diagram illustrating an internal configuration of a mobile communication terminal using a shop guide service using location information according to an exemplary embodiment of the present invention.

As shown in FIG. 2, the mobile communication terminal 110 using the shop guide service using the location information according to the preferred embodiment of the present invention includes a communication processor 200, a GPS module 210, and a guide service controller 220. , An input / output unit 230, a merchant information management database 240, and a location management database 250 may be included.                     

The communication processor 200 transmits and receives data to and from the affiliated content server 130 through the mobile communication network 120, receives the affiliated shop guide information from the affiliated content server 130, and transmits the received guide information to the guide service controller 220.

The GPS module 210 receives a GPS signal from the GPS satellite 100 to position the mobile communication terminal 110 and generates location information. The GPS module 210 may include a GPS antenna and a GPS receiver.

The GPS module 210 analyzes the navigation data included in the GPS signal to extract latitude and longitude data, time information, and the like of the mobile communication terminal 110. The GPS signal includes an ID code, an orbit location, and time information of the GPS satellites 100, and the GPS module 210 calculates a difference in arrival speed between radio waves emitted from a plurality of GPS satellites 100. To calculate the position coordinates of the mobile communication terminal (110). The above operation may be performed by a GPS positioning program built in the GPS module 210.

Here, the above-described GPS positioning program is a positioning method using C-GPS (Conventional GPS), a positioning method using DGPS (Differential GPS), a positioning method using A-GPS (Assisted GPS), a positioning method using a dual differential method ( The location of the mobile communication terminal 110 may be determined using one or more methods of Double Differential GPS. In addition, the GPS positioning program may receive a signal related to error correction from an external base station and the like to correct the positioning according to A-GPS, DGPS, dual differential GPS, etc., and correct the measured position accordingly.

Of course, when the mobile communication terminal 110 is a terminal that does not include the GPS module 210 as described above in the description of FIG. 1, a separate GPS kit including a GPS antenna, a GPS receiver, and the like is provided. ), You can get location information from the GPS Kit.

The guide service controller 220 controls the overall operation of the mobile communication terminal 110 for using the affiliated shop guide service of the present invention. The guide service control unit 220 compares the latitude and longitude data included in the location information generated by the GPS module 210 with the latitude and longitude data of the affiliated store received from the affiliated store information management database, and is preset from the location of the mobile communication terminal 110. It is determined whether the affiliate store is located within a certain range.

When the affiliated store exists within a predetermined range from the location of the mobile communication terminal 110, the guide service controller 220 receives the access address information of the affiliated store from the affiliated store information management database, and receives the affiliated store through the mobile communication network 120. Access the content server 130 and request guide information for the affiliated store. When the affiliated store content server 130 transmits guide information about the affiliated store, the guide service controller 220 controls the input / output unit 230 to output guide information about the affiliated store.

The input / output unit 230 receives an input signal of the user of the mobile communication terminal 110 and transmits it to the guide service control unit 220, and outputs affiliated store guide information received from the affiliated store content server 130. To this end, the input / output unit 230 may include a key input unit including a numeric key, a menu button, etc. for receiving a user input signal, and a display unit for displaying an operation state of the mobile communication terminal 110 and outputting service related contents. have.                     

The merchant information management database 240 stores merchant information including latitude and longitude data of the plurality of merchants, Sao and access address information, and provides the merchant information requested by the guide service controller 220 to the guide service controller 220. do. As described above with reference to FIG. 1, when the mobile communication terminal 110 downloads and installs an applet for providing an affiliated store guide service, the affiliated store information included in the applet is stored in the affiliated store information management database 240. The applet periodically downloads the applet update information and updates the merchant information stored in the affiliate information management database 240. In addition, the affiliated store information management database 240 stores time information received from the affiliated store content server 130 from the affiliated store content server 130 in the mobile communication terminal 110.

When the location management database 250 receives the affiliated store guide information from the affiliated store content server 130 according to the location information of the mobile communication terminal 110, the location information generated by the GPS module 210, the time information for the side, and the transmitted information are transmitted. Store the received merchant guide information. Therefore, the mobile communication terminal 110 may query the affiliated store guide information provided according to the location of the mobile communication terminal 110 through the location management database 250.

Here, the merchant information management database 240 and the location management database 250 have a general data structure implemented in a storage space such as a memory of the mobile communication terminal 110 using a database management program (DBMS). It has a data storage type that can freely search (extract), delete, edit, add, and the like.                     

3 is a flowchart illustrating a shop guide service method using location information according to an exemplary embodiment of the present invention.

As shown in FIG. 3, the mobile communication terminal 110 downloads and installs an applet from the affiliated store content server 130 to use the shop guide service of the present invention (S300), and stores affiliated store information included in the applet. It is stored in the information management database 240 (S302). If the applet for using the shop guide service is installed, the mobile communication terminal 110 receives the GPS signal from the GPS satellite 100 to position its location and generate location information (S304). Here, the mobile communication terminal 110 may periodically position its own location to receive the affiliated shop guide information at the moved location as the location moves, and the power consumption of the mobile communication terminal 110, The period can be determined in consideration of the moving radius.

The mobile communication terminal 110 that generates its own location information determines whether an affiliate store matching the location information exists (S306). To this end, the mobile communication terminal 110 compares the latitude and longitude data included in the location information with the latitude and longitude data of the affiliated store stored in the affiliate information management database 240 to set a predetermined schedule from the location of the mobile communication terminal 110. It will check if there is a merchant located within the range. For example, a radius of a predetermined range may be set in advance to identify an affiliated store located within a radius of 500 m from the mobile communication terminal 110, and the setting value may be changed as necessary.

When there is an affiliated store within a predetermined range from the location of the mobile communication terminal 110, the affiliated store content server 130 is connected to the affiliated content server 130 through the mobile communication network 120 using the access address information of the affiliated store stored in the affiliated store information management database 240. You will be asked to provide information about the merchant. The merchant content server 130 transmits the corresponding merchant guidance information to the mobile communication terminal 110 through the mobile communication network 120, and the mobile communication terminal 110 outputs the corresponding merchant information to the mobile terminal 110 user. To check the merchant information (S308). The mobile communication terminal 110, which has received the affiliated store guide information, stores the location information, the time information for the side information, and the received affiliated store guide information in the location management database 250, if necessary, according to the location of the mobile communication terminal 110. The guide information can be inquired (S310).

On the other hand, if the affiliate store does not exist within a predetermined range from the location of the mobile communication terminal 110 in step S306 to go to step S310 to store the location information and time information for the location management database 250.

The mobile communication terminal 110 receives and outputs the affiliated shop guide information and terminates the connection with the mobile communication network 120 to complete the shop guide service of the present invention (S312). If the mobile communication terminal 110 does not terminate the connection with the mobile communication network 120, the mobile communication terminal 110 moves to step S306 to periodically position the mobile communication terminal 110, using the new location information for the surroundings. You will use the merchant information at.

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. Accordingly, the embodiments disclosed herein are not intended to limit the present invention but to describe the present invention, and the spirit and scope of the present invention are not limited thereto. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of the present invention should be construed as being included in the scope of the present invention.

As described above, the present invention has an effect of providing a shop guide service located around the current location of the mobile communication terminal by using the location information of the mobile communication terminal obtained by receiving the GPS signal.

Therefore, by registering stores that want to advertise their stores as merchants, provide merchant guide information to mobile communication terminals, and implement a useful location-based revenue model that allows terminal users to view merchant guide information and use the merchants. It works.

Claims (22)

A method for providing a shop guide service using location information in a mobile communication system including a GPS satellite, a mobile communication terminal having a GPS reception function, a mobile communication network, and a merchant content server providing affiliate store guide information, (a) receiving a GPS signal from the GPS satellite to locate a location of the mobile communication terminal and generate location information; (b) comparing the latitude and longitude data of the affiliate store with the latitude and longitude data included in the location information to determine whether the affiliate store is located within a predetermined range from the location of the mobile communication terminal; (c) requesting affiliated store guide information by accessing the affiliated store content server through the mobile communication network when the affiliated store is located within the predetermined range; And (d) receiving the affiliated shop guide information and outputting the received guide information to the mobile communication terminal; Including, The mobile communication terminal includes an applet for receiving the affiliated store guide information of the affiliated store within its predetermined range from its location, wherein the applet includes the latitude and longitude data, mutual information, and access address of a plurality of affiliated stores. And a merchant information including information, and storing the merchant information in an affiliate store information management database of the mobile communication terminal. The method of claim 1, In step (a), And periodically receiving the GPS signal from the GPS satellite to locate the mobile communication terminal and generate the location information. The method of claim 1, Positioning method of the step (a) is a positioning method by C-GPS (Conventional GPS), a positioning method by A-GPS (Assisted GPS), a positioning method by DGPS (Differential GPS) and a double differential method Method of providing a shop guide service using the location information, characterized in that it comprises at least one positioning method of (Double Differential GPS). The method of claim 1, The mobile terminal includes a GPS module to receive the GPS signal from the GPS satellites and to locate its location, or use a separate GPS Kit connected to the mobile terminal to use the shop. How to Provide Guided Services. delete delete The method of claim 1, The applet periodically downloads the applet update information and updates the affiliated store information stored in the affiliated store information management database. A method for providing a shop guide service using location information in a mobile communication system including a GPS satellite, a mobile communication terminal having a GPS reception function, a mobile communication network, and a merchant content server providing affiliate store guide information, (a) receiving a GPS signal from the GPS satellite to locate a location of the mobile communication terminal and generate location information; (b) comparing the latitude and longitude data of the affiliate store with the latitude and longitude data included in the location information to determine whether the affiliate store is located within a predetermined range from the location of the mobile communication terminal; (c) requesting affiliated store guide information by accessing the affiliated store content server through the mobile communication network when the affiliated store is located within the predetermined range; And (d) receiving the affiliated shop guide information and outputting the received guide information to the mobile communication terminal; Including, In step (b), And receiving the latitude and longitude data of the affiliated store stored in the affiliate store information management database of the mobile communication terminal and comparing the latitude and longitude data included in the location information. A method for providing a shop guide service using location information in a mobile communication system including a GPS satellite, a mobile communication terminal having a GPS reception function, a mobile communication network, and a merchant content server providing affiliate store guide information, (a) receiving a GPS signal from the GPS satellite to locate a location of the mobile communication terminal and generate location information; (b) comparing the latitude and longitude data of the affiliate store with the latitude and longitude data included in the location information to determine whether the affiliate store is located within a predetermined range from the location of the mobile communication terminal; (c) requesting affiliated store guide information by accessing the affiliated store content server through the mobile communication network when the affiliated store is located within the predetermined range; And (d) receiving the affiliated shop guide information and outputting the received guide information to the mobile communication terminal; Including, In step (c), And providing access to the affiliated content server using the access address information of the affiliated store stored in the affiliated store information management database of the mobile communication terminal. A method for providing a shop guide service using location information in a mobile communication system including a GPS satellite, a mobile communication terminal having a GPS reception function, a mobile communication network, and a merchant content server providing affiliate store guide information, (a) receiving a GPS signal from the GPS satellite to locate a location of the mobile communication terminal and generate location information; (b) comparing the latitude and longitude data of the affiliate store with the latitude and longitude data included in the location information to determine whether the affiliate store is located within a predetermined range from the location of the mobile communication terminal; (c) requesting affiliated store guide information by accessing the affiliated store content server through the mobile communication network when the affiliated store is located within the predetermined range; (d) receiving the affiliated store guide information and outputting it to the mobile communication terminal; And (e) storing the location information and time information for the location information generated in step (a) and the affiliated store guide information received in step (d) in a location management database of the mobile communication terminal; Method for providing a shop guide service using location information comprising a. The method of claim 1, The affiliated store guide information is a method for providing a shop guide service using the location information, characterized in that for transmitting to the mobile communication terminal in the form of a Short Message Service (SMS) message or MMS (Mutimedia Message Service) message. The method of claim 1, The mobile communication network includes an IS (Interim Standard) -95 network, a Global System for Mobile (GSM) network, a Code Division Multiple Access (CDMA) 2000 1X network, a CDMA2000 3X network, a CDMA2000 EV-DO (Evolution-Data only) network, and a WCDMA network. (Wideband CDMA) network and WiBro (Wireless Broadband Internet) network providing a method for providing a shop guide service using the location information, characterized in that it comprises a network. In the mobile communication terminal to generate a location information by positioning their location and to access the merchant content server through a mobile communication network using a guide service for the shops around the location, A GPS module for receiving a GPS signal from a GPS satellite to position the mobile communication terminal and to generate location information; An affiliate store information management database that stores affiliate store information including latitude and longitude data, mutual information, and access address information of a plurality of affiliate stores; When the affiliate store is located within a predetermined range from a location of the mobile communication terminal by comparing the latitude and longitude data included in the location information generated by the GPS module with the latitude and longitude data transmitted from the affiliate store information management database. A guide service control unit controlling to receive and output affiliate store guide information by accessing the affiliate store content server through the mobile communication network; A location management database for storing the location information, time information for the location, and the affiliated store guide information generated by the GPS module; A communication processor for performing data transmission and reception with the affiliated store content server through the mobile communication network; And An input / output unit which transmits a user input signal to the guide service controller and outputs the affiliated shop guide information Mobile communication terminal providing a shop guide service using the location information comprising a. The method of claim 13, The GPS module provides a shop guide service using the location information, characterized in that periodically receiving the GPS signal from the GPS satellite to locate the location of the mobile communication terminal and generates the location information. The method of claim 13, Positioning method of the mobile communication terminal by the GPS module is a positioning method by C-GPS (Conventional GPS), a positioning method by A-GPS (Assisted GPS), a positioning method by DGPS (Differential GPS) A mobile communication terminal providing a shop guide service using location information, characterized in that it comprises at least one of a positioning method (Double Differential GPS). The method of claim 13, The guide service control unit provides a shop guide service using location information, characterized in that to download, install and run an applet (Applet) for providing the shop guide service from the merchant content server. The method of claim 16, The applet has the affiliated store information and provides the shop guide service using the location information, wherein the store information is stored in the affiliated store information management database. The method of claim 17, And the applet periodically downloads the applet update information and updates the affiliate store information stored in the affiliate store information management database. The method of claim 13, The guide service control unit controls to store the location information, the time information for the side, and the affiliated store guide information generated by the GPS module in the location management database when receiving the affiliated store guide information. Mobile communication terminal providing a shop guide service using. The method of claim 13, The affiliated store guide information is a mobile communication terminal providing a shop guide service using location information, characterized in that the transmission to the mobile communication terminal in the form of a Short Message Service (SMS) message or MMS (Mutimedia Message Service) message. The method of claim 13, The mobile communication network includes an IS (Interim Standard) -95 network, a Global System for Mobile (GSM) network, a Code Division Multiple Access (CDMA) 2000 1X network, a CDMA2000 3X network, a CDMA2000 EV-DO (Evolution-Data only) network, and a WCDMA network. A mobile communication terminal providing a shop guide service using location information, characterized in that it comprises at least one of a (Wideband CDMA) network and a WiBro (Wireless Broadband Internet) network. The method of claim 13, The mobile communication terminal is a PDA (Personal Digital Assistant), cellular phone, PCS (Personal Communication Service) phone, hand-held PC (Hand-Held PC), GSM (Global System for Mobile), WCDMA (Wideband CDMA) phone, CDMA2000 A mobile communication terminal for providing a shop guide service using location information, characterized in that it comprises at least one of a phone and a mobile broadband system (MBS) phone.

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