KR20060061756A - T-commerce service system and method in the mpeg-21 multimedia framework - Google Patents

Abstract

1. TECHNICAL FIELD OF THE INVENTION

The present invention relates to a T-commerce service system and a method thereof in a broadcasting and communication convergence environment.

2. The technical problem to be solved by the invention

The present invention provides a more advanced form of T-commerce by providing digital items for consumption through various broadcasting and communication convergence networks and various terminals (set-top box, wireless communication terminal, etc.) using the MPEG-21 multimedia framework. The purpose of the present invention is to provide a T-commerce service system and a method thereof in a broadcasting and communication convergence environment for providing a service.

3. Summary of Solution to Invention

The present invention provides a commerce service system, comprising: content management means for generating and transmitting a requested digital item; Transmission means for processing and transmitting the digital item from the content management means; And content receiving means for providing an output interface for the digital item received from the transmitting means.

4. Important uses of the invention

The present invention is used in a tee-commerce service system.

T-Commerce, MPEG-21 (MPEG-21), Digital Item, Adaptive Transformation, Broadcasting & Communication Convergence Network

Description

T-commerce service system and its method in broadcasting and communication convergence environment {T-commerce service system and method in the MPEG-21 multimedia framework}

1 is a configuration diagram of an embodiment of a tee-commerce service system according to the present invention;

2 is a flowchart illustrating a method for providing a digital item in a T-commerce service system according to the present invention.

Explanation of symbols on the main parts of the drawings

10: Content Management Department 11: Program Provider

12: data provider 13: consignment provider

14: broadcast server 15: authentication system

16: distribution server 17: response server

20: content transmission unit 21: adaptive server

30: content receiving unit 40: tool server

The present invention relates to a T-commerce service system and a method thereof in a broadcasting and communication convergence environment, and more particularly, to various broadcasting and communication convergence networks (broadcast network, satellite network, cable network, etc.) using the MPEG-21 multimedia framework. T-commerce service system in a convergence environment of broadcasting and telecommunications to provide more advanced T-commerce service by providing digital items to be consumed through various terminals (set-top box, wireless communication terminal, etc.). And to a method thereof.

In the present invention, the terminal refers to various devices having a function of transmitting and receiving digital contents and related input / output functions such as a set-top box, a digital television (DTV), a wireless communication terminal, a personal computer (PC), a laptop, and the like. .

In addition, in the present invention, a wireless communication terminal is a wireless communication terminal in the present invention, a mobile communication terminal, a personal mobile communication terminal (PCS), a personal digital terminal (PDA), a smartphone, a next generation mobile communication terminal (IMT-2000), a wireless LAN. It refers to a terminal that can be wirelessly carried by an individual, such as a terminal.

Today, with the development of digital technology, television (TV), which is a representative information electronic device, is gradually becoming digital (replaced from traditional television to digital television), while broadcasting and communication, which provide different characteristics of contents through separate networks. Convergence is accelerating. In other words, the initiative is shifting from one-way analog broadcasting to two-way digital broadcasting in dialogue with subscribers.

In addition, one method of recently emerging electronic commerce is T-commerce. T-commerce refers to a technology that allows a user to purchase and consume various contents through a television.

Here, looking at the tee commerce according to the prior art, the existing tee commerce provided the content requested from the user through a single network, such as cable network, broadcasting network. At this time, the provided content is very diverse, such as shopping, banking, e-learning (e-learning). However, in the case of providing the content through a single network as described above, since the corresponding content and its associated additional data have to be transmitted separately using different protocols, there is a complicated service process.

In addition, the user has a problem that the type of the terminal that can be used to consume the content requested by the user is limited to a specific terminal (eg, set-top box). That is, there is a problem that only one type of terminal can be used to consume specific content in the T-commerce according to the prior art.

On the other hand, MPEG-21 (MPEG-21) is an international standard technology that is in the spotlight recently. The MPEG-21 is a kind of multimedia framework. The MPEG-21 is a technology for generating and transmitting existing multimedia content and related data as one digital item. In other words, because the transmission and reception protocols are much simpler, it is a technology that can consume content through various types of networks and various types of terminals.

Here, the items used for the MPEG-21 may include DIP, DIA, and ER. The DIP (DIP: Digital Item Processing) defines functions related to the generation and consumption of multimedia content (accordingly, generates new digital items using an authoring tool included in the terminal according to its own taste, and then Digital Item Adaptation provides the ability to process digital items that have already been created to the consumer's situation (i.e., to adaptively convert digital items). Event Reporting) provides metadata indicative of various events such as the creation of an adapted digital item, the absence of a digital item player, the consumption of the adapted digital item, and the like.

As mentioned above, the MPEG-21 multimedia framework supports the consumption of various multimedia contents through various terminals and various broadcasting / communication convergence networks. It is expected to be able to provide.

The present invention has been proposed to meet the above expectations, and provides the digital items to be consumed through various broadcasting and communication convergence networks and various terminals (set-top box, wireless communication terminal, etc.) using the MPEG-21 multimedia framework. Accordingly, an object of the present invention is to provide a T-commerce service system and a method thereof in a broadcasting / communication convergence environment for providing a more advanced type of T-commerce service.

That is, under the MPEG-21 multimedia framework environment, various digital items can be consumed through various types of broadcasting and communication convergence networks (broadcasting network, satellite network, cable network, etc.) and terminals (set-top box, wireless communication terminal, etc.). An object of the present invention is to provide a T-commerce service system and a method thereof in a broadcasting / communication convergence environment for providing a more advanced type of T-commerce service by creating and delivering an item.

Other objects and advantages of the present invention can be understood by the following description, and will be more clearly understood by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

The apparatus of the present invention for achieving the above object comprises a content management means for generating and sending a requested digital item; Transmission means for processing and transmitting the digital item from the content management means; And content receiving means for providing an output interface for the digital item received from the transmitting means.

On the other hand, the method of the present invention for achieving the above object, the method for providing a digital item in a commerce service system, comprising: generating a broadcast program, multimedia data; Providing a list of contents according to the requirements; Obtaining purchase information; Generating multimedia broadcasting content in a requested form and quantity using various broadcasting programs and multimedia data; Processing the generated multimedia broadcasting content; And providing the multimedia broadcasting content.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings, whereby those skilled in the art may easily implement the technical idea of the present invention. There will be. In addition, in describing the present invention, when it is determined that the detailed description of the known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an embodiment of a tee-commerce service system according to the present invention.

As shown in FIG. 1, the T-commerce service system according to the present invention includes a content management unit 10 for providing production, editing, protection, management, authentication, and payment functions for multimedia broadcasting content, and a broadcasting and communication convergence network. Through the transmission unit 20 for transmitting the multimedia broadcasting content generated by the content management unit 10 through adaptive conversion according to a request from the consumer, to consume the received multimedia broadcasting content through various types of terminals It includes a content receiving unit 30, a tool server 40 for providing a variety of tools. In this case, the broadcasting / communication convergence network refers to an environment in which various networks such as a broadcasting network, a cable network, and a satellite network interwork.

Looking at each component of the T-commerce service system in detail as follows.

The content management unit 10 may include a program provider 11 for providing a broadcast program, a data provider 12 for storing raw multimedia data such as video, audio, text, graphics, and the like, and an electronic payment for distribution of digital items. The subcontractor 13 for providing various distribution services such as the system and the web server construction therefor, and the broadcasting program and the multimedia data delivered through the content management network, the multimedia broadcasting content according to the requirements of the consumer (subscriber) A broadcast server 14 for creating and managing subscribers and networks, an authentication system 15 for checking legitimate consumers and multimedia broadcasting contents, and registering a consumer as a subscriber through a web service, and transaction information according to the requirements of the consumer. Read and provide the consumer with a list of appropriate content And a distribution server 16, the distribution server in response server for controlling the broadcast server 14 according to the needs of customers found out through 16 to transmit by generating a multimedia broadcasting content 17 for group. In addition, it includes an electronic payment system. That is, the content management unit 10 performs a DIP function and other functions such as broadcast transmission and authentication.

In this case, the program provider 11 refers to the producer of the digital item.

The data provider 12 also provides raw multimedia data (generated through a camcorder, etc.) and an encoder for compressing the multimedia data.

The broadcast server 14 collects, stores, manages, and distributes the multimedia broadcasting content in the form and amount according to the requirements of the consumer by using the broadcast program and the multimedia data delivered through the content management network. In other words, the multimedia broadcasting contents that have already been generated are not transmitted to the consumers as they are, but the multimedia broadcasting contents according to the requirements of the consumers are transmitted (provide a customized service). The broadcast server 14 also manages subscribers and adjusts the quality of the network.

Then, the distribution server 16 reads the transaction information according to the requirements of the consumer, provides a list of contents corresponding thereto, and delivers the requirements to the broadcast server 14. To this end, the distribution server 16 performs a generation and registration process for the subscriber ID, registers a bank site for electronic payment, and is linked with the authentication system 15. Here, the distribution server 16 may have the form of a web service (portal service).

In addition, the distribution server 16 may perform an ER function. At this time, if the ear ER is a function for event reporting, the response may be made using the ear ERR. For example, a content and a questionnaire may be sent to each subscriber for a survey for product promotion, and the subscriber may fill out and return a questionnaire in response to the questionnaire. Coupons are sent together).

Then, the response server 17 controls the broadcast server 14 to process, manage, and transmit the multimedia broadcast content necessary for the purchase information (or sales information) obtained from the distribution server 16.

Meanwhile, the transmission unit 20 of the T-commerce service system according to the present invention includes an adaptation server 21 for adaptively converting the digital items received from the content management unit 10. That is, the transmitter 20 provides a DIA function.

Here, for example, when the adaptation transformation performed by the adaptation server 21 is provided, the red-green color blind consumer may distinguish red from green when the red-green color blind consumer provides content containing red-green color. You can reprocess the content. As another example, the media size may be adjusted to fit the screen of the wireless communication terminal so that the content viewed on the television screen may be viewed on the wireless communication terminal. As another example, two-dimensional content may be reproduced in three dimensions or a PDF file may be converted into a Hangul file.

That is, the adaptation server 21 processes the digital item (CDI: Content Digital Item) received from the content management unit 10 according to the taste of the consumer into an adapted converted digital item (Adapted CDI), and the adaptive converted digital An item (adapted CDI) and meta data (XDI: conteXt Digital Item) thereof are transmitted to the content receiver 30 together. In this case, the metadata may include, for example, description data and control data of the audio / video file when the multimedia content included in the digital item is an audio / video file.

In addition, the transmitter 20 exchanges multimedia broadcast contents and protocols through IP data and a return path signal for interworking with the commerce service with the adaptation server 21.

In addition, the transmission unit 20 interacts with the tool server 40 to perform a function of downloading and registering various tools.

Meanwhile, the content receiving unit 30 of the T-commerce service system according to the present invention may be various types of terminals. For example, a personal computer, a set top box, a digital television, a wireless communication terminal, and the like. The content receiver 30 becomes a module for consuming adaptively converted digital items. That is, an output interface is provided so that an adaptive converted digital item can be played back.

On the other hand, the tool server 22 of the T-commerce service system according to the present invention provides various players, crypto decoders, decoders, and the like, at the request of the consumer. At this time, the adaptation server 21 of the content management unit 10 and the transmission unit 20 may also request the download of various tools.

Return paths for tool transmission and protocol exchange between the components of the tee-commerce service system described above, that is, the content management unit 10, the transmission unit 20, the content receiving unit 30, and the tool server 40. ) Exists.

2 is a flowchart illustrating a method for providing a digital item in a T-commerce service system according to the present invention.

First, the broadcast server 14 of the content manager 10 receives broadcast programs and multimedia data (eg, raw audio / video files) from the program provider 11 and the data provider 12, respectively. That is, the broadcast program and the multimedia data are generated by the consignment of the program provider 11 and the data provider 12 to the broadcast server 14 through the content management network.

Thereafter, the distribution server 16 of the content management unit 10 reads the transaction information according to the requirements of the consumer and provides the corresponding content list to the consumer, and as a result, obtains the purchase information (or sales information). At this time, the subscriber verification process for the consumer may be performed or the electronic payment process may be performed. Then, the acquired purchase information is transferred to the response server 17 so that the response server 17 can control the broadcast server 14.

Subsequently, the broadcast server 14 generates multimedia broadcasting content according to the requirements of the consumer under the control of the response server 17, and delivers the multimedia broadcasting content to the transmission unit 20. That is, the digital item is generated and transmitted to the transmitter 20.

Subsequently, the adaptation server 21 of the transmitter 20 adaptively converts the digital item received from the content manager 10 according to the taste of the consumer and transmits the converted digital item to the content receiver 30 along with the metadata. That is, an adaptive converted digital item is generated and transmitted to the content receiver 30 along with the metadata. In this case, transmission may be performed through various types of networks such as a broadcasting network, the Internet, and various communication networks.

Thereafter, the content receiving unit 30 allows the consumer to consume the multimedia broadcasting content. At this time, it is also possible to download a necessary player or the like by transmitting and receiving a signal with the tool server 40.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form. Since this process can be easily implemented by those skilled in the art will not be described in more detail.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited by the drawings.

As described above, the present invention enables the consumption of multimedia broadcasting contents through various networks and various terminals using the MPEG-21 multimedia framework, thereby providing a more advanced type of commerce service. .

Claims (8)

In the commerce service system, Content management means for generating and transmitting the requested digital item; Transmission means for processing and transmitting the digital item from the content management means; And Content receiving means for providing an output interface for the digital item received from the transmitting means T-commerce service system in a broadcasting and communication convergence environment comprising a. The method of claim 1, The T-commerce service system, T-commerce service system in a broadcasting and communication convergence environment, characterized by using the MPEG-21 multimedia framework. The method of claim 2, The content management means, Create digital items using DIP (Digital Item Processing) function, The transmission means, A T-commerce service system in a broadcasting and communication convergence environment, characterized by adaptively converting digital items from the content management means by using a DI (Digital Item Adaptation) function. The method according to any one of claims 1 to 3, Means for providing a tool for downloading a player, a crypto decoder, and a decoder required for playing a digital item T-commerce service system in a broadcasting and communication convergence environment further comprising. The method of claim 4, wherein The content receiving means, A t-commerce service system in a broadcasting / communication convergence environment, which is implemented in at least one of a set-top box, a digital television, a wireless communication terminal, a personal computer, and a notebook computer. In the digital item providing method in a commerce service system, Generating a broadcast program and multimedia data; Providing a list of contents according to the requirements; Obtaining purchase information; Generating multimedia broadcasting content in a requested form and quantity using various broadcasting programs and multimedia data; Processing the generated multimedia broadcasting content; And Providing the multimedia broadcasting content Digital item providing method in a tee-commerce service system comprising a. The method of claim 6, Steps to download required items of player, crypto decoder, decoder for multimedia broadcasting content Digital item providing method in a tee-commerce system further comprising. The method according to claim 6 or 7, The T-commerce service system, Method for providing digital items in a tee-commerce service system, characterized in that implemented using the MPEG-21 multimedia framework.

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