KR20050121129A - Business method and system for providing the information related to the shopping through the communication window in the internet shopping mall and computer readable medium having stored thereon computer executable instruction for performing the method - Google Patents

Abstract

The present invention relates to a service business method for providing related information by using a chat window in an internet shopping mall, and in particular, a subscriber subscribed to a web server of an operator as a member accessing a shopping mall site provided by the operator; Providing, by the operator, a shopping-related video and a chat window in which the manager of the shopping mall and the members can communicate with each member terminal through the web server; Providing, through the chat window, link information through which the manager participating in the chat through the chat window can retrieve the corresponding information from a database in which specific shopping-related information is stored; Requesting the linked information by the member clicking the link information provided through the chat window; And retrieving the corresponding information from the shopping-related information database according to the link information included in the request information in the web server of the service provider and transmitting the information to the requested member.

Description

BUSINESS METHOD AND SYSTEM FOR PROVIDING THE INFORMATION RELATED TO THE SHOPPING THROUGH THE COMMUNICATION WINDOW IN THE INTERNET SHOPPING MALL AND COMPUTER READABLE MEDIUM HAVING STORED THEREON COMPUTER EXECUTABLE INSTRUCTION FOR PERFORMING THE METHOD}

The present invention relates to an internet shopping mall business method for providing shopping mall video information, and more specifically, a service business method for providing related information using a dialog provided by a service provider, a system for the same, and a computer capable of implementing the same. The present invention relates to a recording medium which can be read by.

Recently, with the development of wired / wireless internet and communication technology, numerous web shopping malls have emerged, and electronic commerce through these is being actively progressed.

In particular, as image data is accelerated and the IMT 2000 service is implemented, electronic commerce through wired and wireless Internet is expected to become more common. On the other hand, e-commerce sites such as shopping malls on the Internet not only provide information on product images, product specifications, prices and quality, and methods of commerce, but also have various help functions to provide more detailed information about them. It is for convenience.

However, the conventional shopping mall help function suggests a definite problem-solving solution for some estimated problems or provides an e-mail or phone number of a responsible counselor (or administrator). Therefore, the consumer using the conventional shopping mall may not be provided with an appropriate solution to the inquiry incurred during the electronic commerce, and may not directly check the transaction product and thus may not have confidence in the electronic commerce.

In addition, when images and prices of exemplary products are uniformly presented as in the related art, there is a problem in that it does not effectively induce consumers to purchase as they do not meet the consumer's desire to properly price while checking the actual product. have.

In particular, in the case of commerce for agricultural and marine products, the problems as described above are remarkably generated because the price and the success of the transaction are generally determined according to the freshness, state, shape, etc. of the product. In addition, in the case of electronic products or other industrial products, it is necessary to solve consumer's curiosity by directly consulting a demonstration process on product operation methods and procedures, precautions, and operation states through video communication.

Accordingly, efforts have been made to provide information on products that are more accurate by various methods. As one such example, methods have been attempted to provide product information via video.

In the shopping information providing method through the video, a person introducing a product such as a show host provides information about the product as a video to members who access the site. Therefore, by providing more realistic information about the product through the video as described above to satisfy a variety of information needs to buyers.

However, in the method of providing shopping information through the video, when the user wants to obtain information on related products while watching the video, it is necessary to move to another window within the corresponding site or search for a new site. There will be difficulties. Accordingly, in the case of a video that is being broadcast live, there is a problem in that the video cannot be continuously watched.

Meanwhile, in the case of a shopping channel provided through general cable TV broadcasting or local cable broadcasting or satellite broadcasting, there is an advantage in that an expert for a product comes out to provide more professional and detailed product information visually. However, there is a disadvantage in that the product information provided by the seller is unilaterally delivered to the consumer and thus cannot satisfy the needs of the buyer. That is, in order to obtain various related information about the product, the buyer should search for information through the Internet again. In addition, there is a problem that it is difficult to exchange information between buyers or obtain information from people who purchased the product.

Accordingly, an object of the present invention is a service business method for providing related information using a chat window in an internet shopping mall in which a shopping mall provider provides a shopping video and provides the shopping-related information through a chat window, a system for the same, and an implementation thereof. To provide a computer-readable recording medium containing the program.

In addition, an object of the present invention is a service business method for providing text or image information linked to related information using a chat window in an internet shopping mall that provides shopping-related information through a chat window while a shopping mall provider provides a shopping video, The present invention provides a computer-readable recording medium containing a system and a program capable of implementing the same.

A system for achieving the above object is; A service system for providing related information using a chat window in an internet shopping mall, comprising: image input means for inputting a shopping-related video in real time and transmitting the same to a server of an operator; A web server that provides shopping-related videos and chat windows to members connected to the Internet through predetermined web pages; And one or more databases storing video information, member information, and shopping related information. And an operator terminal for allowing the administrator who manages the shopping mall to input link information linked to the information stored in the database through the chat window, and the link information provided by the manager to the chat window through the chat window. When the participating member requests, the link information stored in the database is transmitted to the terminal of the corresponding member through the Internet.

The method for achieving the above object; A service business method for providing related information using a chat window in an internet shopping mall, the method comprising: accessing a shopping mall site provided by a business operator by a subscriber who subscribes as a member to a web server of a business operator; Providing, by the operator, a shopping-related video and a chat window in which the manager of the shopping mall and the members can communicate with each member terminal through the web server; Providing, through the chat window, link information through which the manager participating in the chat through the chat window can retrieve the corresponding information from a database in which specific shopping-related information is stored; Requesting the linked information by the member clicking the link information provided through the chat window; And retrieving the corresponding information from the shopping-related information database according to the link information included in the request information in the web server of the service provider and transmitting the information to the requested member.

Finally, a service business method and system for providing related information using a chat window in an Internet shopping mall may be stored in a recording medium readable by a server computer. Such recording media includes all types of recording media on which programs and data are stored so that they can be read by a computer system. Examples include Read Only Memory (ROM), Random Access Memory (RAM), Compact Disk (CD), Digital Video Disk (DVD) -ROM, magnetic tape, floppy disks, optical data storage devices, and the like. It also includes implementations in the form of (eg, transmission over the Internet). In addition, these recording media can be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

Hereinafter, the present invention will be described in detail with reference to examples, and detailed description will be made with reference to the accompanying drawings in order to help understanding of the present invention. However, embodiments according to the present invention can be modified in many different forms, and the scope of the present invention should not be construed as being limited to the embodiments described below. Embodiments of the present invention are provided to more completely explain the present invention to those skilled in the art.

The present invention provides the shopping-related information through a chat window while providing a predetermined shopping video introducing various products to the member subscribers registered as members in the predetermined shopping mall site established by the shopping mall operator. That is, through the chat window provided by the operator along with the video, members may share purchase information about the corresponding product or receive request information in real time from an administrator of the shopping mall.

On the other hand, the shopping-related video provided by the operator may be a real-time broadcast video or recorded broadcast video, preferably provide a real-time video and implements so that a plurality of members can share information through the chat window accordingly.

First, the system implementing the present invention and the detailed structure of the system will be described with reference to FIGS. 1 and 2.

1 is a structure diagram of a service system for providing related information using a chat window in an Internet shopping mall according to the present invention.

Referring to FIG. 1, the system according to the present invention includes an operator terminal 100, a camera 110, a shopping mall server 120, an internet 130, and a plurality of member terminals 140.

An operator providing an Internet shopping mall service according to the present invention establishes a predetermined shopping mall server 120 interworking with the Internet 130 network to provide shopping related information to members. In addition, an image input device such as a camera 110 is provided to provide shopping related video information in real time or in a recorded broadcast.

The service provider provides shopping related image information input through the camera 110 to members in real time through the Internet 130 or stores the input image information in a database of the shopping mall server 120. After that, it can be provided at the request of members.

On the other hand, members who wish to receive the shopping mall service may receive video information and related information related to shopping by accessing the shopping mall server 120 of the operator through a predetermined computer terminal 140 connected to the Internet 130. .

In addition, according to the present invention, the operator establishes a predetermined web server on the shopping mall server 120 and provides the members with a predetermined chat window for exchanging information between the shopping mall manager and a plurality of members with a video. Done. Accordingly, the members can watch the video provided by the service provider in real time, and can inquire related information through a chat window provided by the service provider or exchange information between members. Detailed description of the web page provided by the operator will be described later.

2 is a diagram illustrating a detailed structure of a service provider server that provides related information using a chat window in an Internet shopping mall according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the shopping mall server 120 provided by an operator according to the present invention may include a network interface unit 200, a web server 210, a controller 220, and a database server 230. have. In addition, the database server 230 is provided with a plurality of databases.

The operator provides a web page including various shopping mall-related information to members through the web server 210, and the web page may be composed of predetermined Hyper Text Markup Language (HTML).

Web page information stored in the web server 210 is connected to an external network, that is, the Internet 130, through the network interface unit 200 under the control of the controller 220. Accordingly, members who wish to receive the shopping mall information may access the web server 210 provided by the service provider through the Internet 130.

In addition, when providing the shopping-related information through the web server 210, the operator may bring along the information stored in predetermined databases. For example, the user may provide recorded broadcast information of a pre-stored shopping video as a video, or provide shopping related information requested by members through a chat window as link information for requesting the corresponding shopping related information.

Meanwhile, the database server 230 constructed by the service provider may include a plurality of databases. For example, the database may be a video information database 231, a member information database 232, a shopping related information database 233, and a member propensity information database 234.

The video information stored in the video information database 231 stores shopping related video information input by video input means such as a camera 110 provided by the operator. That is, the shopping-related video information input through the camera 110 is stored in the video information database 231 under the control of the control unit 220 through the network interface unit 200 in real time, the web of the operator It may be provided in real time through the web page of the members connected to the server 210. In addition, the shopping-related video previously stored in the video information database 231 may be provided as a recorded broadcast at the request of the members.

The member information database 232 may store information about subscribers, such as a name, social security number, ID, password, address, etc., registered as a member to receive the shopping information service. The information input when the members log in to receive the information through the web server of the operator is compared with the personal information stored in the member information database 232 to undergo an authentication process.

As described above, the shopping-related information database 233 stores various shopping-related information that can be provided when each member requests shopping-related information through a chat window provided with the video information provided by the business operator.

The shopping-related information may be product information, image information, delivery information, style information, sales information, quantity information, and the like.

The member propensity information database 234 collects, analyzes, and stores information such as a purchase pattern or a video viewing pattern of each member. More specifically, each member customer has his or her own taste and has his own purchasing pattern. The customer's purchase patterns and tastes may be classified to provide pre-configured recording broadcasts or related materials. That is, the service provider may classify features, sizes, and types of products purchased by the service providers through the service providers, and analyze the features of the products preferred by the members and provide them to the service members. In addition, through the analyzed member propensity information, when the corresponding member logs in, product information related to the propensity of the member may be preferentially provided.

Therefore, when the member logs in and accesses the shopping mall of the operator, the member can recognize his or her own pattern trend, and the user can effectively find the preferred data without the hassle of finding new updated materials. .

For example, the operator may provide the classified consumer's consumption trend and fashion trend to the member through the corresponding recorded broadcast. That is, when the consumption trend is classified as 1 and the fashion trend is classified as A, it is possible to provide recording broadcasts and related materials of the classification corresponding to the consumption trend 1 and the fashion trend A. FIG. In addition, broadcasting can visualize data on customer's previous consumption trends and provide them with their own consumption trends. By doing so, the member has a familiarity with the shopping mall and increases the desire to log in and purchase frequently.

As a more specific example, when a member who prefers the bailout fashion is logged in, the operator broadcasts a product suitable for the member, "A customer Hello? How was the last purchased product? You've got a product on your picture, can you see it? " Personalized information such as In addition, as described above, by providing a synthesized image with a favorite product through a photo previously stored by the member, it can be connected to more effective purchasing activities.

Hereinafter, a shopping related information service providing procedure through a chat window according to the present invention will be described.

3 is a signal flow diagram illustrating a service procedure for providing related information using a chat window in an Internet shopping mall according to an embodiment of the present invention.

Referring to FIG. 3, a subscriber who first subscribes to a web server of an operator accesses a shopping mall site provided by an operator (step 301). The service provider provides a live or recorded broadcast video related to shopping through a web server.

In addition, according to the present invention, the operator provides a chat window that enables a conversation while watching the video image (step 302). That is, the members may access the operator's shopping mall site and watch the shopping mall video while asking a manager about a product through a chat window provided with the video, or perform a conversation between buyers. Therefore, the members may not only be merely passively provided with information but also may receive questions and desires for obtaining information that may occur in a shopping-related video viewing process through the chat window.

In addition, a more effective product purchase can be made through the exchange of information between the members through the chat window. For example, you can ask the opinions of members who have purchased the product, or obtain various information about products that other members have.

Meanwhile, according to the present invention, the member may request shopping-related information from the administrator of the site through the chat window provided by the operator with the video (step 303).

At this time. After monitoring the chat window, the manager who participated in the chat searches for the corresponding information through the operator's database (step 304) according to the request for information, and provides the corresponding information through the chat window.

Therefore, the members can be directly provided through the chat window without generating a new window in real time, the relevant information wondering while watching a video. In other words, it may be troublesome to search for information related to a site search process or to find out information after the video is finished, away from the video being broadcast live to find related information.

In this case, the manager does not display the corresponding information directly in the chat window in response to the request for information, but provides text or image information to which the corresponding information is linked. That is, there is a limit in providing the related information having a relatively large amount of information through the chat window, and also does not fit the nature of the chat window.

Accordingly, link information on the request information (for example, query information that can be obtained by calling database information) and the like is provided through the chat window (step 305). Accordingly, the member requesting the information may be provided with detailed information of the corresponding information (for example, an image such as text, audio, or video) by directly clicking the text or the image including the link information.

On the other hand, by doing as described above, even if the information requested by other members of the plurality of members participating in the conversation, if it is determined that the information is necessary to the need to request the same information again without the need to request the same information again You can share the information by clicking on the link information.

In general, members who watch a video about the same product have almost similar questions according to the content being processed in the video, and the request for related information may be similar. Therefore, when one member requests specific related information, the manager can provide the relevant information only once to solve the questions of all the people who participated in the conversation in a timely manner.

That is, when the member requests the information by clicking the text (or image) linked with the related information through the chat window (step 306), the request information is transmitted to the web server of the operator. The web server of the operator takes the information from the shopping information database according to the link information included in the request information and transmits the information to the requested member (step 307).

4 is a diagram illustrating a web page that provides related information using a chat window in an Internet shopping mall according to an exemplary embodiment of the present invention.

Referring to FIG. 4, as described above, the shopping mall web page 400 provided to the members by the operator includes a video relay area 401, a chat window area 402, and a shopping-related information area 403 as shown. It can be configured as.

The shopping-related video may be provided in real time or through a recorded broadcast through the video relay region 401. For example, a show host could come up and hold a product, explain it, or show or test the product at members' questions or requests.

Meanwhile, according to the present invention, a predetermined chat window may be provided as the chat window area 402 together with the video. Through the chat window, each member who accesses the site can express various opinions, and request information related to a product from an administrator. In addition, as described above, the purchase or use information about the product may be shared between the members through a conversation.

In addition, the webpage 400 may provide shopping-related information, such as broadcast time information and product information, through the shopping-related information area 403.

On the other hand, the information that can be provided through the shopping-related information area 403 is extremely limited and cannot satisfy the real-time needs of members. Therefore, as described above, when a member requests information through the chat window 402, a shopping mall manager who participates in the chat window or manages the chat window checks the request information and searches for and provides the information. can do.

Accordingly, when the members watch the video and the desired information is requested, the relevant information can be directly provided in real time. In addition, as described above, since there is a limit in providing information through the chat window, a predetermined text (or image) having a link for requesting information so that related information such as text or image can be provided through creation of a new window or file storage. Only information is provided.

Thereafter, the information may be provided by simply clicking on a predetermined text (or image) that becomes the provided information request link. In addition, the link information provided in the chat window may be provided with the same information by clicking on the provided information, not only the member requesting the information but any member participating in the chat of the chat window. Therefore, the service manager can solve the problem by providing only once the questions that many members have in common. In addition, a specific member provided with the information may post link information on the corresponding information in the chat window. At this time, the information is transmitted from the terminal of the member who posted the link information to the member who clicked the link information.

Hereinafter, a specific example of receiving the information request and the information through the above-described chat window will be described with reference to FIG. 5.

5A to 5D are diagrams illustrating a chat window in a web page that provides related information using a chat window in an Internet shopping mall according to an exemplary embodiment of the present invention.

FIG. 5A illustrates a situation in which product image related information is requested and provided through a chat window according to an embodiment of the present invention.

For example, the manager informs the user that the information request is possible through the dialog, such as "If you have any questions, please request it." If customer A needs product picture information, ask for product related information such as "Please take a picture of the product." At this time, customer B may request the same data. On the other hand, as described above, the request data may be provided to all members participating in the chat window regardless of the member requesting the data. However, according to the embodiment of the present invention, a link may be set so that only a specific user can receive the information so that only a specific user can receive the information, or a method of inserting a password into the information can be used.

The administrator then informs that the information has been found, such as "Fly Now ^^", after which a link (A-1) has been sent from the administrator. Click on the link information 500 for this information will be raised. At this time, the member who wants to receive the information can request the corresponding information by clicking the (A-1) part 500 to which the information is linked.

If the linked text, that is, the (A-1) portion 500 is clicked, the information request information is transmitted to the server of the provider, and the server of the provider sends the relevant information according to the link to the corresponding member. By transmitting, a new window 510 is created as shown. Thus, the requested information can be provided through a new window along with the product information image.

5B is a diagram illustrating a situation in which fashion related information is requested and provided through a chat window according to an embodiment of the present invention.

Referring to FIG. 5B, the administrator informs the user that the information request is possible through the dialog window, such as "If you have any questions, please request it." If the customer C needs information on the style associated with the product, he / she asks for information related to the product style, such as "Please inform us about your style."

As described above, the requested data may be provided to all members who participated in the chat window regardless of the member requesting the data, and according to the implementation of the present invention, only the specific user may receive the corresponding information. You can also set up a link to receive it, or insert a password into the information.

Then the manager said, "Excuse me ^^" announcing that the search for information, such as after, the link 'from the manager (Nippon) was sent. Click on the 'link information (520) for the corresponding information is raised. In this case, the member receiving the information that you want to see may be to request the information by clicking on (Nippon) portion 520 which is the information link.

If the linked text, i.e., the (nippon) part 520, is clicked, the information request information is transmitted to the server of the provider, and the server of the provider transmits the relevant information according to the link to the corresponding member. As shown, a new window 530 is created. Therefore, the requested information, that is, information such as a description of the Nippon style and an image, may be provided through a new window.

5C is a diagram illustrating a situation in which a request for and delivery of information regarding delivery, return, and other shopping malls for a product is requested through a chat window according to an embodiment of the present invention.

That is, in addition to the product-related information, questions about delivery, returns, and other shopping items may be provided through a chat window as described above. That is, when the administrator provides the linked text 560 such as (delivery), (return), or (shopping) through the chat window, the linked text such as (delivery), (return), (shopping), etc. ( By clicking 560, the corresponding information may be provided.

FIG. 5D is a diagram illustrating a situation in which link information for transmitting a mail or a text message is requested and provided to an administrator through a chat window according to an embodiment of the present invention.

That is, other than the above-described questions or necessary questions or answers corresponding to the individual members may be provided with a text linking the transmission means of the mail or text message in the chat window to send and receive via the mail or text message. Accordingly, it is possible to easily send texts and mails without having to open a new window to send mails or to send text messages.

That is, when the administrator provides the linked texts 570 and 580 such as (mail) and (text) through the dialog window, click the linked texts (570 and 580) such as (mail) and (text) . You can send mail or send text messages.

On the other hand, in the embodiment of the present invention has been described with respect to specific embodiments, various modifications are possible without departing from the scope of the invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the appended claims, but also by those equivalent to the claims.

According to the present invention, while watching shopping information such as a video, by receiving and requesting related materials through a dialog provided by the operator, it is possible to easily and quickly receive necessary shopping-related information and the like without creating a new window or any unnecessary work. There is an advantage. In addition, there is an advantage that by providing the relevant link information only once through the shared chat window, such as the shopping-related information commonly requested by members in conversation can be provided to the members required by the selection of each member.

1 is a structure diagram of a service system for providing related information using a chat window in an Internet shopping mall according to the present invention.

2 is a diagram illustrating a detailed structure of an operator server that provides related information using a chat window in an Internet shopping mall according to an exemplary embodiment of the present invention.

3 is a signal flow diagram illustrating a service procedure for providing related information using a chat window in an Internet shopping mall according to an embodiment of the present invention.

4 is a view showing a web page for providing related information using a chat window in an Internet shopping mall according to an embodiment of the present invention.

5A to 5D illustrate a chat window in a web page that provides related information using a chat window in an Internet shopping mall according to an exemplary embodiment of the present invention.

Description of the main parts of the drawing

100: operator terminal 110: camera

120: carrier server 130: the Internet

140: member terminal 200: network interface unit

210: web server 220: control unit

230: database server 231: video information database

232: Member Information Database 233: Shopping Information Database

234: Membership Information Database

Claims (12)

In a service system for providing related information using a chat window in an internet shopping mall, Image input means for inputting a shopping-related video in real time and transmitting it to a server of a business operator; A web server that provides shopping-related videos and chat windows to members connected to the Internet through predetermined web pages; And one or more databases storing video information, member information, and shopping related information. And And an operator terminal for allowing the administrator who manages the shopping mall to input link information linked to the information stored in the database through the chat window. When a member who participates in the chat window requests the link information provided by the manager through the chat window, the chat window is transmitted through the Internet to the corresponding link information stored in the database to the terminal of the member. Service system that provides relevant information by using. The method of claim 1, Information stored in a database corresponding to the link information; A service system for providing related information using a chat window in an internet shopping mall, characterized in that at least one selected from among shopping related information, style information, delivery or return related information, and mail or text message information. The method of claim 1, The link information displayed on the chat window is at least one selected from a text, a still image image, and a video image. The service system for providing related information using a chat window in an internet shopping mall. The method of claim 1, The database, And a member propensity information database that collects, analyzes, and stores information, such as a purchase pattern or a video viewing pattern of each member, and provides related information using a chat window in an Internet shopping mall. The method of claim 4, wherein When the member accesses the web server of the operator, And providing target information to the member terminal by using a chat window in an internet shopping mall, wherein target information selected according to the propensity information of the corresponding member stored in the member propensity information database is provided. In the service business method for providing related information using a chat window in the Internet shopping mall, Accessing a shopping mall site provided by a service provider by a subscriber subscribed as a member to the service provider's web server; Providing, by the operator, a shopping-related video and a chat window in which the manager of the shopping mall and the members can communicate with each member terminal through the web server; Providing, through the chat window, link information through which the manager participating in the chat through the chat window can retrieve the corresponding information from a database in which specific shopping-related information is stored;  Requesting the linked information by the member clicking the link information provided through the chat window; And Receiving the relevant information from the shopping-related information database according to the link information included in the request information in the web server of the service provider and transmitting the information to the requested member; Service business provided. The method of claim 6, After the operator provides a video and a chat window to each member terminal, Requesting, by the member, shopping-related information from the administrator of the site through the chat window; And Monitoring the chat window and retrieving the corresponding information through the operator's database according to the request of the information by an administrator who was participating in the chat; And And providing link information on the corresponding information retrieved through the database through the chat window. The service business method of claim 1, further comprising providing the related information using the chat window in an Internet shopping mall. The method of claim 6, Information stored in a database corresponding to the link information; A service business method for providing related information using a chat window in an Internet shopping mall, characterized in that at least one selected from shopping related information, style information, delivery or return related information, and mail or text message information. The method of claim 6, The link information displayed on the chat window is a service business method for providing related information using a chat window in an internet shopping mall, characterized in that at least one selected from a text, a still image image, and a video image. The method of claim 6, The database, And a member propensity information database that collects, analyzes, and stores information such as a purchase pattern or a video viewing pattern of each member, and provides related information using a chat window in an internet shopping mall. The method of claim 10, When the member accesses the web server of the operator, And a target information selected according to the propensity information of the corresponding member stored in the member propensity information database to the member terminal. A computer-readable recording medium containing a program for executing a service business method for providing related information using a chat window in an internet shopping mall for implementing the method according to claim 6 to claim 11.