KR20050112814A - System for processing statistics using television and method for processing statistics using the same - Google Patents

Abstract

The present invention relates to a statistical processing system using a television and a statistical processing method using the same so that the television viewing time of the viewer can be used for statistics in collecting statistical data. Such a statistical processing system using a TV is provided with a series of identifiers for identifying a plurality of TVs, records a program being displayed and a viewing time in a set unit of time, and identifies the recorded information with a statistical service providing system. Collecting a plurality of TVs, each of which is transmitted together with a number, and the identification number and program and viewing time information transmitted from each of the plurality of TVs, and processing statistics from the viewing time of each viewer of the TVs from the information. By configuring the statistical service providing system provided to the requesting company, the statistics can be obtained using the TV viewing time of the TV viewer.

Description

System for processing statistics using television and method for processing statistics using the same}

The present invention relates to a statistical processing system using a TV and a statistical processing method using the same, and in particular, a statistical processing system using a television and a statistical processing method using the same so that the viewer can use the TV viewing time for statistics in collecting statistical data. It is about.

After color TV broadcasting, stereo sound, remote control device, subtitle broadcasting, data broadcasting, etc. have adopted some digital technologies. In the 90's, computer and network technologies have been spreading more rapidly, so that the broadcasting field can realize high-definition and multifunctional TV. The pursuit of digital TV was made.

Broadcasting is a mass media that targets an unspecified number, which is advantageous because it can be compressed like computer data compression because all elements (video, audio, data) are treated digitally.

Therefore, it is possible to transmit one program of HDTV class, three or more programs of SDTV class to one channel of today, and enjoy a much clearer screen by digitally transmitting and processing signals. The ghost phenomenon can be solved on its own, and radio waves reflected by obstacles can be solved on their own.

Digital signal processing of digital TV video and audio becomes the same digital data format, and additional data can be added and sent.

For example, multimedia related services such as information related to the program or real time information such as stocks, exchange rates, weather forecasts, and internet information can be enabled.

One of the characteristics of digital TV is interactive and multimedia broadcasting.

Interactive TV is a bi-directional flow of information between a viewer and a broadcaster, not like an analog TV. The viewer can receive various interactive additional information such as basic news, weather, and program related information have. Then, the viewer can access the information service company displayed and connected to the additional information through a telephone line or a separate dedicated line to receive desired information. This type of operation is also called interactive TV.

Multimedia broadcasting is a comprehensive digital broadcasting concept in which a TV program and various additional information that is being broadcast are delivered together in a multimedia form including video, sound, and various data to be displayed on the TV screen and viewers can select and enjoy the information.

Digital TV will be developed in the form of a combination of interactive TV and multimedia broadcasting concept.

In addition, various information, including the Internet, is broadcasted, and thus the information can be obtained by TV only without a computer.

At present, there are also studies to use such digital TVs in various ways.

Therefore, the present invention has been made to solve the above-mentioned problems of the prior art, in collecting statistics data TV watching time automatically collected through the network statistics using the statistics that can be used in various ways It is an object of the present invention to provide a processing system and a statistical processing method using the same.

In order to achieve the above object, a statistical processing system using a TV of the present invention is provided with a series of identifiers for identifying a plurality of TVs, and records a program and a viewing time being displayed on a set time unit and statistics the recorded information. Collecting a plurality of TVs, each of which is transmitted to the service providing system together with its own identification number, and the identification numbers, programs, and viewing time information transmitted from each of the plurality of TVs, and viewing the program of each viewer from the information. It consists of a statistical service providing system that processes statistics over time and provides them to the requesting company.

Preferably, the statistical service providing system includes a proxy server for performing relaying, security, cache service, and network load control of the plurality of TVs and the statistical service providing system, and from each of the plurality of TVs transmitted through the proxy server. A main server for storing program viewing time information of the program, storing program viewing time information from each of the plurality of TVs into the database, processing a statistical value from the stored information, and providing the same to the statistical requesting company; And a mail server for transmitting the statistics-related message requested by the statistics requesting company with reference to each of the plurality of TVs, wherein the main server includes the plurality of TVs according to channel change signals transmitted from each of the plurality of TVs. TV of each program By calculating the viewing time information and program information stored and processed, and statistics in the database.

In order to achieve the above object, the present invention provides a statistical processing method using a TV. The current channel information and time information together with their identifiers are identified by identifying channel information currently displayed in each of the plurality of TVs to which a unique identifier is assigned. Transmitting the channel information prior to the channel switching depending on whether the channel being displayed is changed according to the identifier of each of the plurality of TVs in the statistical service providing system, and whether the TV is powered off. And calculating and recording time information, channel information and time information before the power-off, into a database, and processing statistics of the plurality of TV viewers according to channel information, time information, and respective identifiers of the database. It is made to include.

Preferably, each of the TVs checks channel information currently being displayed and temporarily stores current channel information and time information when a change of the channel being displayed is made, and when the TV power off signal is generated, the channel. The channel information and time information before the switch and the channel information and time information before the power off are calculated and transmitted along with their identifiers to the statistical service providing system.

Other objects, features and advantages of the present invention will become apparent from the following detailed description of embodiments taken in conjunction with the accompanying drawings.

Hereinafter, a statistical processing system using a television and a statistical processing method using the same according to the present invention will be described with reference to the accompanying drawings.

1 is a view for explaining the TV channel automatic adjustment apparatus according to the first embodiment of the statistical processing system using a TV according to the present invention.

The statistical processing system using a TV according to the present invention uses a digital TV, and a series of identifiers (IDs) for identifying the TVs watched by each viewer are given, and the program and viewing time being displayed are set in units of set time. First to nth TVs (TVs) 10 and 20 and 30 for recording and transmitting the recorded information together with their identification numbers to a statistical service providing system, and the first to nth TVs 10; Collect the respective information transmitted from the (20) (30), and processes the statistics according to the viewing time of the viewer of each of the first to n-th TV (10, 20, 30) from the information and It consists of a statistical service providing system 40 provided to the requesting company (broadcasting station 50, the polling agency 60, the country 70, the shopping mall 80).

Here, the communication network between the first to nth TVs 10, 20, 30 and the statistical service providing system 40 may be a public switched telephone network (PSTN), a cable network, or an internet network. 40) and statistical requesting companies (broadcasting station 50, polling agency 60, country 70, shopping mall 80) may also use a public switched telephone network (PSTN), a cable network, or an internet network.

2 is a view for explaining the statistical service providing system according to the present invention in detail.

In the statistical service providing system according to the present invention, as illustrated in FIG. 2, relaying, security, cache service, and network load control of the first to nth TVs 10, 20, 30 and the statistical service providing system 40 may be performed. The proxy server 41 which performs the operation, and the program viewing time information from the first to nth TV 10, 20, 30 transmitted through the proxy server 41 is stored in the database 42. The main server 43 processes statistics from the information stored in the database 42 and provides them to the statistical requesting companies (broadcasting station 50, polling agency 60, country 70, shopping mall 80). It is configured to include).

At this time, the main server 43 analyzes the statistics related information transmitted from the statistics requesting company (broadcasting station 50, the polling agency 60, the country 70, the shopping mall 80) and recalls the appropriate statistics related message. It can be transmitted to the first to n-th TV (10, 20, 30), for this purpose, the statistical request company (broadcasting station 50, polling agency 60, country 70, shopping mall 80) And a mail server 44 for transmitting the requested statistics related message by referring to the identifiers of the first to nth TVs 10, 20 and 30.

In addition, the main server 43 is a program of each of the first to n-th TV 10, 20, 30 according to the channel change signal transmitted from each of the first to n-th TV 10, 20, 30. Information and viewing time information may be calculated.

3 is a flowchart for explaining a statistical processing method using a TV according to the first embodiment of the present invention.

In the statistical processing method using the TV according to the first embodiment of the present invention, as shown in FIG. 3, a unique identifier (ID) is provided and a statistical service providing system 40 is provided through a public switched telephone network (PSTN), a cable network, or an internet network. The connected TV checks the currently displayed channel information and transmits the currently displayed channel information to the statistical service providing system 40 together with its identifier. At this time, the statistical service providing system 40 determines whether the channel change is made according to the identifier of the TV (S10).

As a result of the determination (S10), if the channel is changed, the main server 43 of the statistical service providing system 40 calculates and records the current channel information and time information of the TV before the channel switching (S20).

However, if it is determined in step S10 that the channel change is not made, the channel change is determined again after the set waiting time (for example, 30 seconds to 1 minute) (S10).

Subsequently, the main server of the statistical service providing system 40 determines whether the TV off signal is received from the TV (S40).

If it is determined that the TV off signal is not received (S40), after the set waiting time (for example, 30 seconds to 1 minute) (S30), it is determined to change the channel again (S10). That is, until the TV off signal is received, the main server 43 calculates and records the current channel information and time information of the TV according to the unique identifier before the channel switching, and records the information in the database 42.

On the other hand, when the determination result S40 TV off signal is received, the main server 43 receives the program and time information that the viewer last watched and records in the database 42.

4 is a flowchart for explaining a statistical processing method using a TV according to a second embodiment of the present invention.

In the statistical processing method using TV according to the second embodiment of the present invention, as shown in FIG. 4, a unique identifier (ID) is provided and a statistical service providing system 40 is provided through a public switched telephone network (PSTN), a cable network, or an internet network. In each TV connected to the TV, after the power is turned on, it is determined whether a user changes a channel during viewing by tuning a specific channel (S10).

As a result of determination (S10), if the channel is not changed, the channel change (S10) is determined again after waiting for a predetermined time (for example, 30 seconds to 1 minute) (S30).

However, if the determination result (S10) channel is changed, the current program and viewing time that the user was watching are recorded, for example, in a flash memory or an electrically erasable programmable read-only memory (EEPROM) (S20).

At this time, the current program and viewing time recording of the channel change is judged whether or not the TV off signal is received (S40), and continues recording itself, including the setting time waiting (S30) step until the TV off signal is received ( S20).

On the other hand, when the TV-off signal is received from the determination result (S40), the viewer records the last program and time information watched in the flash memory or EEPROM, and the statistics service providing system 40 together with the stored program and time information. Transfer to (S60).

In the first and second exemplary embodiments of the present invention, in the statistical service providing system 40, broadcasting of a specific time zone (news, drama) from a broadcasting station 50, a polling agency 60, a country 70, and a shopping mall 80 is performed. , Sports), advertisements, and the like.

In addition, in the case of using the interactive TV, when a user receives statistics about specific information from the broadcasting station 50, the polling agency 60, the country 70, and the shopping mall 80, the mail server 44 writes it in an appropriate message form. A unique identifier is transmitted through the TV, and each TV user can collect statistics by returning the message to the main server 43 or the mail server 44.

These statistics are appropriately analyzed by field experience and provided to the required statistical requesting company.

Since the statistical processing system using the present invention described above and the statistical processing method using the same can process statistics using two-way digital TVs, statistics can be obtained at a relatively low cost and statistics can be processed in real time. Statistics are available.

In the case of using such statistics, especially in shopping malls, the TV viewers can accurately grasp the tastes of TV viewers, and the advertisements can be introduced intensively. Consumers can also receive advertisements of items of interest.

Those skilled in the art will appreciate that various changes and modifications can be made without departing from the spirit of the present invention.

Therefore, the technical scope of the present invention should not be limited to the contents described in the embodiments, but should be defined by the claims.

1 is a view for explaining a statistical processing system using a TV according to the present invention.

FIG. 2 is a diagram for explaining in detail a service provider in the statistical processing system shown in FIG.

3 is a flowchart for explaining a statistical processing method using TV according to the first embodiment of the present invention.

4 is a flowchart for explaining a statistical processing method using a TV according to a second embodiment of the present invention.

* Description of the symbols for the main parts of the drawings *

10, 20, 30: TV 40: service provider

41: proxy server 42: database

43: main server 44: email server

50: broadcasting station 60: polling agency

70: country 80: shopping mall

Claims (5)

A plurality of TVs are provided with a series of identifiers for identifying a plurality of TVs, each of which records a program being displayed and a viewing time in a set time unit, and transmits the recorded information together with its own identification number to the statistical service providing system. Wow; A statistical service providing system for collecting the identification number and the program and viewing time information transmitted from each of the plurality of TVs, processing the statistics according to the program viewing time of each viewer of the TV from the information and providing to the requesting company Statistical processing system using a TV, characterized in that consisting of. The method of claim 1, The statistical service providing system includes a proxy server that performs relaying, security, cache service, and network load control of the plurality of TVs and the statistical service providing system; A database for storing program viewing time information from each of the plurality of TVs transmitted through the proxy server; A main server storing program viewing time information from each of the plurality of TVs in the database, processing the statistics from the stored information, and providing the statistics to the statistical requesting company; And a mail server for transmitting the statistics related message requested by the statistics requesting company with reference to each of the plurality of TVs. The method of claim 2, The main server calculates program information and viewing time information of each of the plurality of TVs according to a channel change signal transmitted from each of the plurality of TVs, and stores and stores the statistics in the database. . Identifying channel information currently being displayed in each of the plurality of TVs to which a unique identifier is assigned and transmitting the current channel information and time information together with its identifier to the statistical service providing system; According to the identifier of each of the plurality of TVs in the statistical service providing system, the channel information and time information before the channel switching and the power off before the channel change depending on whether the channel being displayed is changed and whether there is a power off signal of the TV. Calculating channel information and time information and recording the same in a database; And processing statistics of the plurality of TV viewers according to channel information and time information of the database and respective identifiers. The method of claim 4, wherein Each of the TVs checks the currently displayed channel information and temporarily stores the current channel information and time information when a change of the displayed channel is made, and when the TV power off signal is generated, before the channel switching. And calculating the channel information and the time information and the channel information and the time information before the power-off and transmitting the channel information and the time information together with their identifiers to the statistical service providing system.