KR20050092679A - Apparatus for providing online service using advertiser telephone number and method thereof - Google Patents

Abstract

The present invention relates to an apparatus and method for providing an online service using an advertiser's telephone number for inducing a user to naturally remember the telephone number by using an advertiser's telephone number as an authentication number. The present invention includes an authentication information database for storing a record including an advertiser phone number, a service range associated with the advertiser phone number, provided service statistics and a validity field; Provides authentication information input screen to the user through the Internet, transfers the authentication information input from the user to the authentication server, and when receiving the authentication permission signal from the authentication server, checks whether the cookie is stored in the user's computer and is not stored If not, provide a cookie that records the time and number of times the authentication is allowed, and if already stored, reads the cookie from the user's computer to update the time and number of times the authentication is allowed, and collects the user's IP address. Interface unit for transmitting to the authentication server with information on the authorized time and the number of times of connection; Using the authentication information transmitted from the interface unit as a query value, a record in which the advertiser phone number field matches the authentication information is searched among records stored in the authentication information database, and a matching record is searched and the validity field of the searched record is TRUE. If the value has a value, the authentication permission signal is transmitted to the interface unit, a content service session is established to the content server, and the IP address of the user received from the interface unit, the time when the authentication is permitted, and the number of times of connection are used. An authentication server for updating a field representing statistics of a provided service and storing it in the authentication information database; A content server configured to provide a service associated with an advertiser's telephone number input by the user as authentication information to the user, when a content service session is established by the authentication server; Advertiser management server for setting the value of the validity field to TRUE or FALSE according to a predetermined condition for each record of the authentication information database.

Description

Apparatus and method for providing online service using advertiser phone number {APPARATUS FOR PROVIDING ONLINE SERVICE USING ADVERTISER TELEPHONE NUMBER AND METHOD THEREOF}

The present invention relates to a business model that induces a user to naturally remember a phone number by using an advertiser's phone number as an authentication number.

In the past, there was no advertising model combined with providing contents on the web, but in the case of allowing authentication using only authentication information of an advertiser, not an individual authentication method for a user, analyzing which user group received more authentication And it is difficult to collect information for reuse in the planning of advertising.

In addition, the existing general marketing method that does not increase the memory or awareness of the advertiser compared to the frequency of exposure to the advertisers, which can be an economic burden for small and medium-sized firms or businesses that can not use large capital. There is no need to employ marketing methods that can artificially raise user loyalty and interest.

An object of the present invention is to provide an apparatus and method for providing an online service using an advertiser's telephone number to induce a user to easily remember the telephone number by using the advertiser's telephone number as authentication information. do.

Online service providing apparatus using the advertiser's telephone number of the present invention for achieving the above object authentication information for storing the record including the advertiser's telephone number, the service range associated with the advertiser's telephone number, provided service statistics and validity fields Database;

Provides authentication information input screen to the user through the Internet, transfers the authentication information input from the user to the authentication server, and when receiving the authentication permission signal from the authentication server, checks whether the cookie is stored in the user's computer and is not stored If not, provide a cookie that records the time and number of times the authentication is allowed, and if already stored, reads the cookie from the user's computer to update the time and number of times the authentication is allowed, and collects the user's IP address. Interface unit for transmitting to the authentication server with information on the authorized time and the number of times of connection;

Using the authentication information transmitted from the interface unit as a query value, a record in which the advertiser phone number field matches the authentication information is searched among records stored in the authentication information database, and a matching record is searched and the validity field of the searched record is TRUE. If the value has a value, the authentication permission signal is transmitted to the interface unit, a content service session is established to the content server, and the IP address of the user received from the interface unit, the time when the authentication is permitted, and the number of times of connection are used. An authentication server for updating a field representing statistics of a provided service and storing it in the authentication information database;

A content server configured to provide a service associated with an advertiser's telephone number input by the user as authentication information to the user, when a content service session is established by the authentication server;

Advertiser management server for setting the value of the validity field to TRUE or FALSE according to a predetermined condition for each record of the authentication information database.

In addition, the online service providing method using the advertiser's telephone number of the present invention for achieving the above object comprises the steps of a user inputting authentication information through the Internet;

Step 2 of searching for whether a record in which the authentication information input in step 1 matches the advertiser telephone number field value exists in the authentication information database and proceeding to the next step if not present;

A third step of allowing authentication and establishing a content service session if the validity field of the record retrieved in step 2 is TRUE, and ending if FALSE;

And providing a service to a user who has established a content service session according to the service range field value associated with the advertiser phone number field value.

Hereinafter, with reference to the accompanying drawings, a configuration of an online service providing apparatus and method using an advertiser's telephone number of the present invention will be described with reference to various embodiments.

1 is a block diagram showing an online service providing apparatus using an advertiser's telephone number of the present invention.

The online service providing apparatus using the advertiser's telephone number of the present invention includes an authentication information database 100, an interface unit 200, an authentication server 300, a content server 400, and an advertiser management server 500.

Each record stored in the authentication information database 100 includes an advertiser phone number field, a service range field, a provided service statistics field, and a validity field. In this case, the value stored in the advertiser phone number field may be a landline phone number or a mobile communication number, and may be a valid number for contacting the advertiser. The advertiser phone number field value is used to determine whether the authentication server 300 that has received the authentication information input by the user authenticates the user. The service range field defines a range of services to be provided through the content server 400 to an authenticated user. For example, content server 400 may provide an authenticated user with Video On Demand (VOD) on the World Wide Web (hereinafter referred to as the "web"), allow download of music files, or display advertisements. Various services and contents may be provided, and the service range field is used to define which services and contents will be provided or which will not be provided. The provided service statistics field is a field for storing statistical values of a service mainly used by authenticated users. This field is used to plan future content or advertisements, including information such as which services were highly responsive (ie, users clicked more). The validity field has a value of TRUE (or 1) or FALSE (or 0), which indicates whether the record containing this field is valid. For example, if the validity field value is FALSE, the record itself is invalid, so even if the authentication information entered by the user matches the advertiser phone number field value, the content service session cannot be established in the content server 400. do. The authentication information database 100 performs functions of a general database such as searching, changing, creating, and deleting records, and preferably supports a language such as SQL.

The interface unit 200 provides an authentication information input screen for the user to input authentication information. In addition, the authentication information input by the user is transferred to the authentication server 300, and the authentication server 300 waits whether to allow the authentication or reject the authentication. At this time, when receiving a signal to allow authentication from the authentication server 300, it is checked whether the cookie (Cookie) is stored in the user's computer. If you have never been authenticated with the same credentials using the same computer before, the cookie will not be stored on your computer, so create a new cookie and store it on your computer. In this case, the cookie records the time at which authentication is permitted, the time at which the user inputs authentication information, and the number of accesses. If the cookie is stored, the user inputs the authentication information and is authenticated by the authentication server 300 so that the information previously stored in the cookie must be updated. That is, the number of accesses will increase by 1, and the time at which authentication is permitted or the time at which the user inputs authentication information should also be updated. This operation is performed by the interface unit 200 when receiving a signal for allowing authentication from the authentication server 300. Since the technology for creating and storing cookies already belongs to the known technology, a detailed description thereof will be omitted. The interface unit 200 also collects an IP address of the user when the user inputs authentication information and transmits the IP address to the authentication server 300 when authentication is permitted. In this case, information such as the number of times of access recorded in the cookie may be transmitted to the authentication server 300 together.

The authentication server 300 transfers the authentication information received from the interface unit 200 to the authentication information database 100 and searches for a record having the same value as the authentication information as the advertiser phone number field value. The authentication information database 100 receiving the authentication information as a query searches for records in which the advertiser phone number field value matches the authentication information for all stored records and returns the result to the authentication server. If the received value is NULL, the authentication server 300 transmits a non-authentication signal to the interface unit 200 not to permit authentication because no record satisfying the search condition is found. Since the record that meets the search condition is found, the validity field value of the passed record is read. In this case, if the validity field value is FALSE, an authentication disallowed signal for disallowing authentication is transmitted to the interface unit 200. If TRUE, the content server 400 transmits an authentication signal for permitting authentication to the interface unit 200. Establish a content service session in the session so that the authenticated user can receive the service. At this time, when the authentication signal is transmitted to the interface unit 200, the interface unit 200 returns information such as the user's IP address and the number of times of connection to the authentication server 300. By using the statistical value calculated by collecting such information The provided service statistics field of the record transferred from the authentication information database 100 is updated, and the updated record is transferred to the authentication information database 100 for storage. At this time, when calculating the statistical value, an appropriate method may be adopted among known techniques according to marketing techniques or technical analysis needs.

The content server 400 provides various services or contents to the authenticated user when a content service session is established by the authentication server. The service or content provided by the content server 400 may be formed in various forms such as providing various multimedia contents such as VOD (Video On Demand), various additional information such as stock information, weather forecast, or advertisement. The service or content range provided by the content server 400 in providing the content or service to the authenticated user is determined by the service range field value of the record received by the authentication server 300 from the authentication information database 100. It is limited.

The advertiser management server 500 changes a value of each field of a record stored in the authentication information database 100 or generates a new record. In the case of newly recruited advertisers, the service range according to the advertiser's telephone number and contract terms is limited, and a new record is generated by transferring these factor values to the authentication information database 100. The validity field value can be changed to FALSE when the contract expires, etc., and the validity field value can be changed to TRUE when a new contract with the same advertiser or similar circumstances occur. .

FIG. 2 is a flowchart illustrating an online service providing method using an advertiser's telephone number according to an exemplary embodiment of the present invention shown in FIG. 1.

Hereinafter, a method of providing an online service using an advertiser's telephone number according to an embodiment of the present invention will be described with reference to FIG. 2.

The user inputs authentication information using the Internet (S11). At this time, the authentication information is the telephone number of the advertiser obtained through the advertiser or other agency on or offline.

The authentication information input by the user is received from the authentication server 200 and transmitted to the authentication information database 100 as a query value to search for records in which the advertiser phone number field value and the authentication information match (S12).

At this time, if there is a record that satisfies the search condition (that is, the authentication information and the advertiser phone number field value match), the validity field of the record is read and if the value is TRUE, a content service session is established in the content server 400. (S13). If the record that satisfies the search condition does not exist or exists, if the validity field value is FALSE, authentication fails. Therefore, the service terminates without establishing a content service session.

When the content service session is established, the service or the content is provided to the authenticated user according to the service range field value of the record satisfying the search condition (S14).

The present invention as described above has been described with reference to the embodiments as shown in the accompanying drawings, which are not intended to limit the scope of the present invention, and include all substitutions or changes by other components belonging to the equivalent range. Should be interpreted as.

According to the present invention as described above, the user can be authenticated by using the advertiser's telephone number, so that the telephone number is naturally memorized by repeated use and received the services and contents provided on the web by being authenticated. There is an excellent effect that the awareness of the advertiser naturally increases by being provided with an advertisement related to the advertiser of the telephone number.

1 is a block diagram showing an online service providing apparatus using an advertiser's telephone number of the present invention.

FIG. 2 is a flowchart illustrating an online service providing method using an advertiser's telephone number according to an exemplary embodiment of the present invention shown in FIG. 1.

<Description of the main parts of the drawings>

100: authentication information database 200: interface

300: authentication server 400: content server

500: advertiser management server

Claims (4)

An authentication information database storing a record including an advertiser phone number, a service range associated with the advertiser phone number, provided service statistics, and a validity field; Provides authentication information input screen to the user through the Internet, transfers the authentication information input from the user to the authentication server, and when receiving the authentication permission signal from the authentication server, checks whether the cookie is stored in the user's computer and is not stored If not, provide a cookie that records the time and number of times the authentication is allowed, and if already stored, reads the cookie from the user's computer to update the time and number of times the authentication is allowed, and collects the user's IP address. Interface unit for transmitting to the authentication server with information on the authorized time and the number of times of connection; Using the authentication information transmitted from the interface unit as a query value, a record in which the advertiser phone number field matches the authentication information is searched among records stored in the authentication information database, and a matching record is searched and the validity field of the searched record is TRUE. If the value has a value, the authentication permission signal is transmitted to the interface unit, a content service session is established to the content server, and the IP address of the user received from the interface unit, the time when the authentication is permitted, and the number of times of connection are used. An authentication server for updating a field representing statistics of a provided service and storing it in the authentication information database; A content server configured to provide a service associated with an advertiser's telephone number input by the user as authentication information to the user, when a content service session is established by the authentication server; Advertiser management server for setting the value of the validity field to TRUE or FALSE according to a predetermined condition for each record of the authentication information database. 2. The apparatus of claim 1, wherein the advertiser's telephone number is a telephone number available for a user to contact the advertiser offline. A first step of the user inputting authentication information through the Internet; Step 2 of searching for whether a record in which the authentication information input in step 1 matches the advertiser telephone number field value exists in the authentication information database and proceeding to the next step if not present; A third step of allowing authentication and establishing a content service session if the validity field of the record retrieved in step 2 is TRUE, and ending if FALSE; And providing a service according to the service range field value associated with the advertiser phone number field value to a user who has set up a content service session. 4. The method of claim 3, wherein If the authentication is permitted in the second step, a cookie is provided if a cookie that stores the time and number of times of the user's most recent access to the user's computer does not exist, and if present, the cookie is updated. Online service providing method using the advertiser's phone number, characterized in that the storage.