KR20050088815A - Method for compensating advertiser for advertising service using prepaid service - Google Patents

Abstract

The present invention relates to a method of rewarding an advertising service using a prepaid service.

Compensation method for the advertisement service using the Prepaid Service according to the present invention comprises the steps of receiving a call setup request signal from the outgoing call at the originating exchange, transmitting a ring back tone request from the originating exchange to the ring back tone service system Step, transmitting a ring back tone identifier request from the ring back tone service system to the prepaid service server; sending a call ring tone identifier to the call back tone service system in response to the call ring tone identifier request at the prepaid service server. Reproducing a ring back tone associated with the ring back tone identifier with the ring back tone of the outgoing call in the ring back tone service system; transmitting, by the outgoing exchange, the call setup request signal to a destination exchange; Receiving a response signal from the believer, transmitting predetermined information associated with the response signal to the prepaid service server, and wherein the prepaid service server calculates a time period during which the ring back tone is played and is associated with the user of the outgoing call. Increasing the balance information.

According to the present invention, it is possible to compensate for the advertisement reception time received by the user by using the prepaid service server, and determine and provide an advertisement to be provided to the user using the advertisement reception information of the user.

Description

Compensation method for advertising service using prepaid service {METHOD FOR COMPENSATING ADVERTISER FOR ADVERTISING SERVICE USING PREPAID SERVICE}

The present invention relates to a compensation method for an advertising service using a prepaid service. More specifically, the advertisement service is provided to the user, and as a reward for the advertisement service, the prepaid service server increases or subtracts the balance for the user so that the user can be rewarded for listening to the advertisement. It is about a compensation method.

In particular, the present invention relates to a method of compensating for listening to an advertisement to a user who is provided with an advertisement service by using a prepaid service server. The present invention provides an advertisement service using a Hanging Ring Back Tone System and an advertisement service using a Messaging Service Server on a network, and uses a Prepaid Service Server. To compensate for the advertisement listening or advertisement reception by increasing the balance.

According to the prior art, advertisements are mainly made through four media such as TV, radio, newspaper, and magazine, and as the communication network develops recently, advertisements tend to be delivered through wired or wireless telephones. In particular, ads using mobile phones come in two forms. In other words, it appears in two forms: advertisement using call ring tone and message based advertisement through text or multimedia. In the case of advertisement through TV or radio, which is a conventional advertisement method, a user may watch or listen to a program free of charge instead of listening to an advertisement. On the other hand, when receiving an advertisement through a wired or wireless telephone or when receiving an advertisement through a messaging service, there is a problem that the compensation for receiving the advertisement is difficult, so there is a need for a solution. In addition, there is a need for a method for maximizing advertisement effect in consideration of user characteristics (location information, etc.) in a communication network.

1 is a block diagram illustrating a network connection of network components providing an advertisement service to a user according to the prior art.

Referring to Figure 1, the network connection of the network components that provide services to the user according to the prior art is the user terminal 101, the originating exchange 102, the advertisement providing system 103, the communication network 104, the destination exchange ( 105) and the called party's terminal 106.

The user enters a number and makes a call in order to call the called party in the user terminal 101. The user terminal 101 makes a call setup request to the originating mobile switching center / gateway mobile switching center 102. The originating exchange 102 makes an advertisement providing request to the advertisement providing system 103. The advertisement providing system 103 stores the advertisement sound source in a database in advance, and then plays the advertisement sound source in the user terminal through the ring back tone. The originating exchange 102 connects the call to the termination mobile switching center 105 via the communication network 104. When a call is connected to the destination exchange 105, a call is connected to the called party terminal 106. The destination exchange 105 sends a call connection signal to the originating exchange 102 via the communication network 104. The originating exchange 102 sends a call connection signal to the advertisement providing system 103. The advertisement providing system 103 terminates the reproduction of the advertisement sound source through the ring back tone.

As described above, in the environment for providing the advertisement service through the ring back tone of the prior art, it is difficult to appropriately compensate for the advertisement reception time for the advertisement reception of the user. In addition, even if the advertiser compensates for receiving the advertisement, in the compensation method, the user inputs the user's account number, and the advertiser deposits the amount according to the time of receiving the advertisement in the user's account according to the user. Since information needs to be input, the user's personal information is provided to the advertiser, thereby causing a problem with respect to the user's privacy. In addition, the user's personal information is leaked, and it is highly likely to be useful for malicious purposes. Therefore, there is a need for a method of calculating an advertisement reception time without leaking user's personal information, and performing a differential compensation and real-time compensation (balance increase) according to the advertisement reception and listening volume.

In addition, according to the prior art, since the advertiser was not able to know the data useful for the advertisement, such as the user's location information, there was a problem that effective advertising according to the advertisement receiving data, such as the user's location information. Since the data on receiving advertisements of users is very diverse, it can be useful in selecting advertisements to be connected to users, and if the data on receiving advertisements of users are reflected in the selection of advertisements to be connected to users, effective advertisement service is possible. There is a need for a method of using data on advertisement reception in order to select advertisements.

Therefore, by providing a reward for receiving the advertisement of the user without input of the user's account number, etc. using the prepaid service server, it is possible to protect the user's personal information while allowing a simple and diverse user to receive the advertisement In addition, there is a need for a method of compensating for an advertising service capable of efficiently advertising using data on advertisement reception of a user.

The present invention has been made to improve the prior art as described above, the compensation method for the advertising service using the Prepaid Service Server according to the present invention using a Prepaid Service Server (Prepaid Service Server) It is an object of the present invention to provide a method and apparatus for enabling compensation for a received time of an advertisement received by a user and determining and providing an advertisement to be provided to the user using the advertisement reception information of the user.

In addition, the compensation method for the advertisement service using the prepaid service server according to the present invention, the user's personal information is provided to the advertiser because the conventional compensation method for receiving the user's advertisement requires the user's personal information such as the user's account number By solving the problem that can be leaked, it is intended to receive compensation for receiving advertisements while protecting the privacy of the user.

In addition, the compensation method for the advertising service using the pre-paid service server according to the present invention, the conventional advertising for the user has no problem with the advertisement reception information of the user, the problem that could not be appropriate advertising for each individual user In order to solve the problem of the present invention, a method of providing various and appropriate advertisements to individual users and rewarding an advertisement service by using data regarding advertisement reception of the user to select an advertisement to be provided to the user.

In addition, the compensation method for the advertising service using the prepaid service server according to the present invention, the method of providing an advertisement through the messaging service server (Messaging Service Server) according to the prior art did not provide a problem that the compensation for receiving the advertisement of the receiver It is an object of the present invention to provide a method for compensating a user for receiving an advertisement.

In addition, the compensation method for the advertising service using the prepaid service server according to the present invention can be implemented by building only the prepaid service server without changing the billing-related network equipment in the conventional wireless network, the compensation method for the easy advertising service The purpose is to provide.

Compensation method for the advertising service using the prepaid service server according to an embodiment of the present invention comprises the steps of receiving a call setup request signal from the outgoing call at the originating exchange, the call ring tone request from the originating exchange to the ring back tone service system Transmitting a call ring tone identifier request from the ring back tone service system to the prepaid service server; transmitting a call ring tone identifier to the call ring tone system in response to the call ring tone identifier request at the prepaid service server. Transmitting, the ring back tone associated with the ring back tone identifier in the ring back tone service system, reproducing the ring back tone of the outgoing call; sending, by the originating exchange, the call setup request signal to a destination exchange, the incoming exchange Receive a response signal of the called party, and transmits the predetermined information associated with the response signal to the prepaid service server, and the prepaid service server calculates the time that the ring back tone is reproduced by the user of the outgoing call Increasing the balance information associated with the.

In addition, the compensation method for the advertisement service using the prepaid service in the prepaid service server according to an embodiment of the present invention is a predetermined first associated with the call setup request signal from the originating exchange receiving the call setup request signal from the outgoing call; Receiving information, receiving predetermined second information associated with the response signal from an incoming exchange that receives a response signal from an incoming call that is a destination of the call setup request signal, from the time at which the first information is received Calculating an advertisement playing time up to the time at which the second information is received, and increasing balance information associated with the user of the outgoing call based on the advertisement playing time.

In addition, the compensation method for the advertising service using the Prepaid Service according to an embodiment of the present invention comprises the steps of maintaining information on the telephone number of the user to send the advertisement to the messaging service server in the advertising user database, messaging service Receiving an advertisement message transmission request from an advertisement content provider server associated with an advertisement content provider at a server; and in response to the advertisement message transmission request, a mobile communication terminal of the user maintained in the advertisement user database with reference to the advertisement user database; Sending an advertisement message associated with the advertisement content provider to the prepaid service server, and transmitting information associated with the transmission of the advertisement message to the prepaid service server, thereby connecting to the user maintained in the advertisement user database at the prepaid service server. Characterized in that it comprises, to increase the balance information.

Hereinafter, a compensation method and system for an advertisement service using a prepaid service according to the present invention will be described in detail with reference to the accompanying drawings.

2 is a block diagram illustrating an example of a compensation method for an advertisement service using a prepaid service according to the present invention. Referring to FIG. 2, a method for compensating for an advertisement service using a prepaid service according to an embodiment of the present invention includes a user terminal 201, an originating mobile switching center (Gateway Mobile Switching Center) 202, To Chang Ring Back Tone System 203, Prepaid Service Server 204, Communication Network 205, Termination Mobile Switching Center 206, Callee Terminal 207 It is composed.

In the present invention, the user terminal 201 is a device having hardware and / or software capable of connecting to a wireless network, such as a notebook computer, a PDA, a mobile phone, and the like. Includes all devices to be used.

When the user enters the telephone number of the called party in the user terminal 201 and presses the call connection button, the user terminal 201 transmits a call setup request signal to the originating exchange 202. The originating exchange 202 acts as a request for the caller to establish a one-to-one communication path between the caller and the receiver. The originating exchange 202 first sends a call processing request to the destination exchange 206 to perform the majority of normal call processing. The originating exchange 202 receives a call setup request signal from the user terminal 201.

The originating exchange 202 transmits, to the prepaid service server 204, predetermined first information associated with the call setup request signal and location information associated with the outgoing call. The first information is the information that the originating exchange 202 wants to convey to the prepaid service server 204. For example, the first information may be information indicating that a call setup request signal has been received from the user terminal, or may include a call setup request time of the user terminal 201.

Prepaid service is a service that pays a certain amount in advance and deducts or increases the amount depending on the call / internet service used therein. The Prepaid Service Server 204 is a server that can provide prepaid services. For example, if a predetermined amount is prepaid and a call is made to a number providing weather information, the service fee for the call time during which the weather information is provided may be deducted from the amount prepaid. On the contrary, when receiving a specific advertisement, the amount of compensation for receiving a specific advertisement can be increased from the amount paid in advance. For example, if an advertisement such as a dressing method or a make-up method according to weather information is received, the amount of compensation for receiving the advertisement may be increased by 10 won per 30 seconds within the amount paid in advance.

The prepaid service server 204 maintains the first information received from the originating exchange 202 and the location information associated with the outgoing call in the advertisement rules database. The advertisement rule database is a component of the prepaid service server 204 and stores data received by the prepaid service server 204 to determine a ring back tone to be connected to the user terminal.

The originating exchange 202 requests the call connection service from the ring back tone service system 203. The ring back tone service system 203 requests the prepaid service server 204 for the ring back tone identifier to determine which ring back tone to send to the user terminal 201. The prepaid service server 204 determines the ring back tone identifier to be connected to the user terminal 201 and transmits it to the ring back tone service system 203. At this time, the prepaid service server 204 may determine the ring back tone identifier in response to the ring back tone identifier request according to a predetermined rule. That is, the ring back tone suitable for the user according to a predetermined rule using the user's telephone number, the ring back tone identifier, the talk time, the advertisement time, the user's request for advertisement, the location information associated with the outgoing call, etc. entered in the advertisement rule database. May be determined by searching and transmitting a call ring tone identifier corresponding to the determined ring back tone to the call ring tone system 203. By determining the appropriate ring back tone for each user by this method, it is possible to implement a real-time targeting advertisement (Targeting Advertisement) can increase the efficiency of the advertisement.

The ring back tone service system 203 is a system for processing a ring back tone service and stores advertisement audio data to be played in the ring back tone in association with the ring back tone identifier in the ring back tone database. The prepaid service server 204 searches the advertisement rule database for the ring back tone identifier to be transmitted to the user's terminal 201, and determines and transmits it according to the advertisement rule. The ring back tone service system 203 receives the ring back tone identifier. The advertisement audio data corresponding to the ring back tone identifier received from the prepaid service server 204 by searching in the ring back tone database is identified. The ring back tone service system 203 reproduces the identified advertisement audio data as the ring back tone of the user terminal 201 of the outgoing call.

The originating exchange 202 transmits a call setup signal received from the user terminal 201 to a termination mobile switching center 206. The destination exchange 206 receives the call setup signal and receives the called party's response signal. The destination exchange 206 sends the predetermined second information related to the answer signal of the called party to the prepaid service server 204. The second information is the information that the destination exchange 206 intends to convey to the prepaid service server 204. For example, the second information may be information indicating that a call setup response signal has been received from the called party, or may be a time at which the call of the called party and the user is connected, and location information of the called party.

When the call ends, the destination exchange 206 receives the third information related to the call end signal from the called party terminal 207 and transmits it to the calling exchange 202 through the communication network 205. The originating exchange 202 sends the third information related to the call end time to the prepaid service server 204. The third information is information that the originating exchange 202 wants to convey to the prepaid service server 204. For example, the third information may be information that the call has ended.

The prepaid service server 204 increases the balance information associated with the user of the user terminal 201 by calculating the time when the ring back tone is played. The prepaid service server 204 calculates the time when the ring back tone is reproduced from the first information received from the originating exchange 202 and the second information received from the terminating exchange 206. For example, after the call exchanger 202 receives the call setup request from the user terminal 201 and transmits the first information to the prepaid service server at 18:02:00 on February 8, the ring back tone service system 203 Play this ring back tone. The call between the user terminal 201 and the called party terminal 207 after the terminating exchange 206 transmits the second information to the prepaid service server in response to the answer signal of the called party at 18:02:40 on February 8 Connect it. When the call ends at 18:03:40 on February 8, the originating exchange 202 transmits the third information related to the call termination related signal to the prepaid service server 204. Then, from the first information, the second information, and the third information recorded in the database of the prepaid service server 204, the ring tone connection time, that is, the advertisement playing time, is calculated as 40 seconds, and the call tone connection time is increased by 10 per 10 seconds. The amount of KRW 40 is increased in the balance to the ring back tone identifier corresponding to the user terminal 201.

The prepaid service server 204 receives the predetermined third information associated with the call end signal from the originating exchange 202, calculates the call time from the time at which the second information is received to the time at which the third information is received, and then sends it. The balance information associated with the user of the phone can be reduced based on the talk time. In the above example, 1 minute of call time from the time when the second information was received February 8 18:02:40 seconds to the time when the third information was received February 8 18:03:40 seconds was calculated. In the balance information associated with the user of the telephone, if the telephone call is reduced by 10 won per 10 seconds, 60 won is reduced.

The increased amount of the prepaid service server 204 may be used by the user for cash or for a paid service such as a call, text message or data service through the compensated amount. The use of the compensated amount may vary. Therefore, by providing a variety of services according to the compensation amount to the user, it is possible to increase the advertising efficiency through the user listening to the advertisement or advertising content.

In addition, targeting advertisement is possible by utilizing the user's location information, etc. On the other hand, since only the prepaid service system is installed without changing the billing-related network equipment, there is an advantage that it is easy to construct from the perspective of the advertisement service provider.

3A and 3B are flowcharts illustrating a procedure of a compensation method for an advertisement service using a prepaid service according to an embodiment of the present invention.

In step 301 the user enters a phone number and starts a call. The user terminal 201 transmits a call setup request (step 302). The originating exchange 202 receives the call establishment request (step 303), sends a call establishment request to the destination exchange 206, and sends the caller location information and the first information to the prepaid service server 204 (step 303). 305). The prepaid service server 204 receives the caller location information and the first information (step 311) and stores it in the advertisement rules database (step 312). The destination exchange 206 receives the call setup request from the originating exchange 202 (step 313), and sends a call setup request to the called party terminal 207 (step 314). When the called party terminal 207 receives the call establishment request (step 315), it sends a response signal to the called exchange 206 (step 316). The called party exchange 206 receives the response signal from the called party terminal 207 (step 317), retrieves the information and sends the second information to the prepaid service server 204 (step 318). The prepaid service server 204 receives the second information from the destination exchange 206 and stores it in the advertisement rule database (step 319). The originating exchange 202 receives the call establishment request (step 303), and transmits the call connection tone request to the ring back tone service system 203 (step 306). The ring back tone service system 203 receives a ring back tone request (step 307) and sends a ring back tone identifier request to the prepaid service server 204 (step 308). When the prepaid service server 204 receives the ring back tone identifier request (step 309), the prepaid service server 204 searches the advertisement rule database to determine the ring back tone identifier according to the advertising rule (step 310), and sends it to the ring back tone service system 203. The ring back tone identifier is transmitted (step 320). When the ring back tone service system 203 receives the ring back tone identifier from the prepaid service server 204 (step 321), the ring back tone service system 203 identifies the ad audio data corresponding to the ring back tone identifier to determine the ad audio data (step 322). The advertisement audio data determined by the originating exchange 202 is transmitted as the ring back tone (step 323). The originating exchange 202 receives the ring back tone (step 324) and transmits the ring back tone to the user terminal 201 (step 325). The user terminal 201 receives a ring back tone (step 326). When the call ends (step 327), the originating exchange 202 sends a call termination signal and third information to the prepaid service server 204 (step 328). The prepaid service server 204 receives the call termination signal and the third information from the calling exchange 202 and stores it in the advertisement rule database (step 329), calculates the ring back play time and talk time, and then balances the balance. The information is processed (step 330) and ends (step 331).

4 is a block diagram illustrating an internal configuration of a prepaid service server in a compensation method for an advertisement service using a prepaid service according to an embodiment of the present invention.

The prepaid service server 400 largely includes the ring back tone service system communication unit 401, the ring back tone identifier and the prepaid balance management unit 402, the ring back tone identifier and the advertisement rule database 403, the originating exchange communication unit 404, and the incoming call. Exchange switch unit 405 is included.

The ring back tone service system communication unit 401 communicates with the ring back tone service system in the prepaid service server 400. The ring back tone service system communication unit 401 transmits / receives a ring back tone identifier.

The ring back tone identifier and the prepaid balance manager 402 manage the ring back tone identifier and the prepaid balance in the prepaid service server 400. When the ring back tone service system requests the ring back tone identifier, the call back tone identifier is searched through the database for the ring back tone identifier according to the advertisement rule to determine the ring back tone identifier, and the first information, the second information, and the third information are searched in the database for the balance. Manage increase and decrease.

The ring back tone identifier and the advertisement rule database 403 maintain the ring back tone identifier and the advertisement rule data in the prepaid service server 400. It maintains the ring back tone identifier and the advertisement rule data, i.e., the first information, the second information, the third information and the outgoing call location information related to the advertisement rule, to enable searching and processing.

The originating exchange communication unit 404 communicates with the originating exchange in the prepaid service server 400. The originating exchange receives outgoing call location information, predetermined first information associated with a call establishment request, and predetermined third information associated with a call termination signal.

The destination exchange communicator 405 communicates with the destination exchange within the prepaid service server 400. Receive certain second information associated with the response signal from the destination exchange.

5 is a diagram illustrating a configuration of a ring back tone identifier and an advertisement rule database constituting a prepaid service server in a compensation method for an advertisement service using a prepaid service according to an embodiment of the present invention.

The ring back tone identifier and the advertisement rule database 500 include the telephone number 501 of the user terminal, the ring back tone identifier 502, the talk time 503, the advertisement time 504, the advertisement application status 505, and the like for each session. The outgoing call location information 506 and the balance data 507 of the prepaid service are stored. The prepaid service server 204 processes the information received from the originating exchange 202, the ring back tone service system 203, and the incoming exchange 206 by the identifier and the prepaid balance management unit 402 to process the ring back tone identifier and the advertisement rule. Store in the database 500.

6 is a block diagram illustrating an example of a ring back tone service system in a compensation method for an advertisement service using a prepaid service according to an embodiment of the present invention.

The ring back tone service system 600 includes an originating exchange communication unit 601, an identifier and a ring back tone management unit 602, a prepaid service server communication unit 603, and a ring back tone database 604.

The originating exchange communication unit 601 receives a ring back tone request from the originating exchange 202 and transmits the ring back tone. The ring back tone identifier and the ring back tone management unit 602 retrieve and process the ring back tone according to the ring back tone identifier. The prepaid service server communication unit 603 sends a ring back tone identifier request to the prepaid service server 204 and receives a ring back tone identifier from the prepaid service server 204. The ring back tone database 604 stores the ring back tone according to the ring back tone identifier received from the prepaid service server 204 and maintains the ring back tone advertisement audio data.

7 is a diagram illustrating an example of a compensation method for an advertising service using a prepaid service according to another embodiment of the present invention.

Referring to FIG. 7, a method for compensating for an advertisement service using a prepaid service according to another embodiment of the present invention is largely based on a user terminal 701, a destination exchange 702, and a messaging service server 703. ), A prepaid service server 704, and an advertisement content provider server 705.

The advertising content provider server 705 sends the user's data to the messaging service server so that the messaging service server 703 maintains the user data in the user database. The advertisement content providing server 705 is a server that stores advertisement content and provides an advertisement content service to a user.

Messaging Message Server (Short Message Service Center) is a communication that is delivered in the form of characters (short text) of a limited size between a mobile station (MS) and a mobile terminal, or between a mobile terminal and a short message entity (SME). As a service, it stores a short message sent to the called subscriber that cannot be received at any moment until the subscriber can receive it, and forwards it to the called subscriber who is busy. Say the system.

The advertisement content provider server 705 transmits an advertisement message transmission request to the messaging service server 703. When the messaging service server 703 receives the advertisement message transmission request, the messaging service server 703 searches the user database and sends the advertisement message to the user who will send the advertisement message. The destination exchange 702 receives the advertisement message and sends it to the user terminal 701. The user terminal 701 receives an advertisement message. The messaging service server 703 sends a balance information increase request to the prepaid service server 704, and the prepaid service server 704 receives a balance information increase request to increase the balance of the balance information in the database.

The prepaid service server 704 may increase the balance information of the user who is provided with the advertisement content, thereby rewarding the user who receives the advertisement content message according to the provision of the advertisement service. The prepaid service server 704 may provide various rewards in addition to increasing balance information as a compensation method. For example, in addition to the increase in balance information, a means for sending a text message may be determined and rewarded in the form of one free text message transmission once per advertisement content reception.

8 is a flowchart illustrating a procedure of a compensation method for an advertisement service using a prepaid service according to another embodiment of the present invention.

The advertising content provider server 705 inputs user data into the messaging service server 703 in advance (step 801). The messaging service server 703 stores the user data in the user database (step 802). If the advertisement content provider server 705 sends an advertisement message transfer request to the messaging service server 703 (step 803), the messaging service server 703 receives the advertisement message transfer request (step 804). The messaging service server 703 searches the user database to select a user to provide the advertising content and send an advertising message (step 805). The destination exchange 702 receives the advertising message (step 810) and sends an advertising message to the user terminal 701 (step 811). The user terminal 701 receives an advertisement message (step 812). The messaging service server 703 sends a balance information increase request to the prepaid service server 704 (step 806), and the prepaid service server 704 receives a balance information increase request (step 807), and sends the balance information. Increment (step 808) and end (step 809).

9 is a block diagram illustrating an example of a messaging service server in a compensation method for an advertising service using a prepaid service according to another embodiment of the present invention.

The messaging service server 900 includes an incoming exchange communication unit 901, a user database 902, a messaging service processing unit 903, a content provider server communication unit 904, and a prepaid service server communication unit 905.

The destination exchange communication unit 901 transmits the advertisement content message to the destination exchange 702. The user database 902 maintains user data received from the advertisement content provider server 705. When the messaging service processor 903 receives the message transmission request from the content provider server 705, the messaging service processor 903 searches the user database and determines an advertisement content message to be transmitted. The content provider server communication unit 904 receives a message transmission request from the content provider server and receives user data. The prepaid service server communication unit 905 transmits a balance increase request to the prepaid service server 704.

Embodiments of the invention also include computer-readable media containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The medium or program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

The hardware device described in the present invention may be configured to operate as one or more software modules to perform the operations of the present invention, on the contrary, the software device described in the present invention may also be configured to perform one or more hardware modules to perform the operations of the present invention. It can be configured to operate as.

According to a method for compensating an advertisement service using a prepaid service server according to the present invention, an advertisement listening time of an audio advertisement or advertisement content message using a ring back tone received by a user using a prepaid service server is provided. It is possible to calculate and calculate the number of received content messages.

In addition, the compensation method for the advertising service using the prepaid service server according to the present invention enables compensation for the advertisement receiving time received by the user by using the prepaid service server, to the user by using the advertisement receiving information of the user The advertisement to be provided may be determined and provided.

In addition, the compensation method for the advertisement service using the prepaid service server according to the present invention, the user's personal information is provided to the advertiser because the conventional compensation method for receiving the user's advertisement requires the user's personal information such as the user's account number By solving the problem that can be leaked, the user's privacy can be protected while receiving compensation for the advertisement.

In addition, the compensation method for the advertising service using the pre-paid service server according to the present invention, the conventional advertising for the user has no problem with the advertisement reception information of the user, the problem that could not be appropriate advertising for each individual user By solving the problem, by using the data regarding the advertisement reception of the user to select the advertisement to be provided to the user, it is possible to provide a method for providing various and appropriate advertisements to individual users and rewarding the advertisement service.

In addition, the compensation method for the advertising service using the prepaid service server according to the present invention, the method of providing an advertisement through the messaging service server (Messaging Service Server) according to the prior art did not provide a problem that the compensation for receiving the advertisement of the receiver By solving this, it is possible to provide a method for compensating for the user's advertisement.

In addition, the compensation method for the advertising service using the prepaid service server according to the present invention can be implemented by building only the prepaid service server without changing the billing-related network equipment in the conventional wireless network, the compensation method for the easy advertising service Can be provided.

As described above, the present invention has been described by means of a limited embodiment and drawings. The present invention is not limited to the above embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will be considered to be within the scope of the present invention.

1 is a block diagram illustrating a network connection of network components providing an advertisement service to a user according to the prior art.

2 is a diagram illustrating a network connection of network components that provide a compensation method for an advertisement service using a prepaid service according to an embodiment of the present invention.

3A and 3B are flowcharts illustrating a procedure of a compensation method for an advertisement service using a prepaid service according to the present invention.

4 is a block diagram illustrating an internal configuration of a prepaid service server of a compensation method for an advertisement service using a prepaid service according to the present invention.

5 is a diagram illustrating an example of a database in the configuration of a prepaid service server of a compensation method for an advertisement service using a prepaid service according to the present invention.

FIG. 6 is a block diagram of a ringing ring back tone system of a compensation method for an advertisement service using a prepaid service according to the present invention.

FIG. 7 is a diagram illustrating a network connection of network components that provide a compensation method for an advertisement service using a prepaid service according to another embodiment of the present invention.

8 is a flowchart illustrating a procedure of a compensation method for providing an advertisement service using a prepaid service according to another embodiment of the present invention.

9 is a block diagram illustrating an internal configuration of a messaging service server of a compensation method for providing an advertisement service using a prepaid service according to another embodiment of the present invention.

<Description of the reference numerals for the main parts of the drawings>

101, 201, 701: user terminal

102, 202: originating exchange

104, 205: communication network

105, 206, 702: incoming exchange

106, 207: Receiver terminal

203: ring back tone service system

204, 704: prepaid service server

703: Messaging Service Server

Claims (9)

In the compensation method for the advertising service using the Prepaid Service, Receiving a call establishment request signal from an outgoing call at the originating exchange; Transmitting a ring back tone request from the originating exchange to a ring back tone service system; Transmitting a ring back tone identifier request from the ring back tone service system to a prepaid service server; Transmitting, by the prepaid service server, a call ring tone identifier to the call ring tone system in response to the call ring tone identifier request; Reproducing a ring back tone associated with the ring back tone identifier with the ring back tone of the outgoing call in the ring back tone service system; Sending, by the originating exchange, the call establishment request signal to a destination exchange; The destination exchange receiving a response signal of a called party and transmitting predetermined information associated with the response signal to the prepaid service server; And Increasing the balance information associated with the user of the outgoing call by calculating a time at which the ring back tone is played; Advertising service compensation method comprising a. The method of claim 1, The prepaid service server receiving location information associated with the outgoing call from the outgoing exchange; More, The step of transmitting the predetermined ring back tone identifier to the ring back tone service system, And in response to the ring back tone identifier request, the prepaid service server, transmitting the ring back tone identifier determined by referring to the location information associated with the outgoing call, to the ring back tone service system. In the reward method for the advertising service using the prepaid service in the prepaid service server, Receiving predetermined first information associated with the call setup request signal from an originating exchange that has received a call setup request signal from an outgoing call; Receiving predetermined second information associated with the answer signal from the incoming exchange that receives the answer signal from the incoming call that is the destination of the call setup request signal; Calculating an advertisement playing time from a time at which the first information is received to a time at which the second information is received; And Increasing balance information associated with a user of the outgoing call based on the advertisement duration; Advertising service compensation method comprising a. The method of claim 3, Receiving predetermined third information associated with a call termination signal from the originating exchange; Calculating a talk time from a time at which the second information is received to a time at which the third information is received; And Reducing balance information associated with a user of the outgoing call based on the call; Advertising service compensation method characterized in that it further comprises. The method of claim 3, Receiving a ring back tone identifier request from a ring back tone service system; Determining a ring back tone identifier in response to the ring back tone identifier request according to a predetermined rule; And Transmitting the determined ring back tone identifier to the ring back tone service system. Advertising service compensation method characterized in that it further comprises. The method of claim 5, Maintaining an advertising rule database storing a ring back tone identifier in association with the location information; Receiving location information associated with the outgoing call from the outgoing exchange More, Determining a predetermined ring back tone identifier in response to the ring back tone identifier request according to the predetermined rule, The advertisement service reward method according to claim 1, wherein the call ring tone identifier associated with the received location information is searched and determined as the predetermined call ring tone identifier. The method of claim 5, Maintaining a ring back tone database storing advertising audio data to be played in association with a ring back tone identifier in the ring back tone service system; Receiving a ring back tone identifier from the prepaid service server in a ring back tone service system; Identifying, in a ring back tone service system, advertisement audio data corresponding to the received ring back tone identifier with reference to the ring back tone database; And Playing the identified advertisement audio data as a ring back tone of the outgoing call in a ring back tone service system; Advertising service compensation method characterized in that it further comprises. In the compensation method for the advertising service using the Prepaid Service, Maintaining information in the advertisement user database about a telephone number of the user to send the advertisement to the messaging service server; Receiving an advertisement message transmission request from an advertisement content provider server associated with the advertisement content provider at the messaging service server; In response to the advertisement message transmission request, transmitting an advertisement message associated with the advertisement content provider to the mobile communication terminal of the user maintained in the advertisement user database with reference to the advertisement user database; And Sending information associated with the transmission of the advertisement message to a prepaid service server, such that the prepaid service server increases balance information associated with the user maintained in the advertisement user database. Advertising service compensation method comprising a. A computer-readable recording medium having recorded thereon a program for implementing a method according to any one of claims 1 to 8 on a computer.