KR20050064985A - Appratus for buying merchandise of shopping mall - Google Patents

Abstract

TECHNICAL FIELD The present invention relates to an electronic commerce technology executable on a computer, and more particularly to a technology for ordering a product in an internet shopping mall.

The present invention provides a device for purchasing goods sold in a shopping mall, comprising: a general member database unit for storing subscription information of a general user who has registered as a member, and a code for identifying each product to be sold at a shopping mall that has been registered as a member A shopping mall member database that stores information and price information of each product, and is displayed on a product display screen or a product advertisement screen of a server operated by the subscribed shopping mall from a telephone terminal, and a code of an order product to be purchased by the general member The telephone communication unit for receiving the information, the order product checking unit for transmitting transaction history information including the code information of the order product to the shopping mall server, and the payment information of the general member are used to make payment for the order product. It is characterized in that it comprises a; payment processing unit to process.

Description

A device for buying goods for sale in a shopping mall {APPRATUS FOR BUYING MERCHANDISE OF SHOPPING MALL}

TECHNICAL FIELD The present invention relates to an electronic commerce technology executable on a computer, and more particularly to a technology for ordering a product in an internet shopping mall.

Currently, online shopping malls such as internet shopping malls and commercials for commercials are actively in progress. Advertisers of shopping mall sites and commercials sell a variety of products. Participants in such shopping malls also participate in small and small businesses, including proven large businesses. Online shopping malls support various payment methods. Payment methods include credit card payment, bank account deposit, bank transfer, and prepayment.

Meanwhile, in order for a user to purchase a product in an online shopping mall, various key input procedures are required on a screen guided by the shopping mall in relation to the product order.

For example, in addition to basically searching for a product, a user may have inconvenience in having to input information for payment or delivery if a product to be ordered is determined every time a product is purchased. In addition, whenever a product is purchased, it is inconvenient to install a payment program supported by the shopping mall, if necessary. In addition, some Internet shopping malls require a user registration and login procedure.

On the other hand, in relation to system security, security algorithm technology is known to solve risk factors such as 'counterfeiting and corruption of electronic data', 'theft of data by third parties', 'loss of data during the transmission, theft'.

However, every time a user orders an item online, the user must enter the payment information such as credit card number, year of use, etc. to the online shopping mall in order to make payment online, and the personal information such as name, social security number, address, etc. It should be entered to the online shopping mall. When the user's information is generated, such user's information remains on the PC on which the user worked, and is also transmitted to the online shopping mall through the network.

Due to this problem of the prior art, even if a security algorithm is implemented, it has been an obstacle for the user to be able to use e-commerce with confidence.

In particular, in the case of a small online shopping mall where the product to be purchased is not reliable, there is no peace of mind. Due to the problems of the prior art, it is an obstacle to the activation of electronic commerce targeting a small online shopping mall.

The present invention has been devised in such a situation, the user can simply order the goods displayed on the online shopping mall by simply entering the product code into the phone terminal, payment without personal / payment information to the online shopping mall company The purpose is to provide a solution that can be processed.

In order to achieve the above object, the present invention provides a product code information that a user wants to order on various product display / advertisement screens provided by various online shopping malls (eg, internet shopping mall sites, TV home shopping / wired broadcasting advertisements) through a telephone terminal. The product ordering process is completed by simply inputting the product, and the user's personal / payment information is not transmitted to the online shopping mall by processing the payment according to the user's payment information through the confirmation procedure of the ordered product between affiliated online shopping malls. There is a characteristic of this.

Accordingly, as in the related art, in order for a user to purchase a product in an online shopping mall, there is no inconvenience of requiring various key input procedures on the screen guided by the shopping mall. Specifically, when the product to be ordered is determined, the inconvenience of having to key in information for payment, or whenever the product is purchased, the inconvenience of having to install a payment program supported by the shopping mall, if necessary. A general member can order a product displayed at an online shopping mall by simply entering a product code into a telephone terminal. In addition, as in the conventional TV home shopping purchase process, a call connection with a counselor is unnecessary, and a procedure such as ARS voice guidance is unnecessary.

In addition, as in the related art, for example, a payment procedure is not performed between a user terminal, a shopping mall server, and a payment gateway server, and a service providing server performs a check procedure on an ordered product between affiliated online shopping malls according to a user's payment information. The payment is processed so that the user's personal / payment information is not transmitted to the online shopping mall.

Users can order their products freely and safely at various online shopping malls simply by phone without leaking personal information.

The foregoing and further aspects of the present invention will become more apparent through the following embodiments. Hereinafter, the present invention will be described in detail with reference to the preferred embodiments described with reference to the accompanying drawings so that those skilled in the art can easily understand and reproduce.

1 is a diagram showing the overall system configuration according to a preferred embodiment of the present invention.

The communication network 117 is a concept including both a mobile communication network, a PSTN network, an internet network, a TV broadcasting system, and the like.

The shopping mall servers 111 to 115 may be Internet shopping mall sites and TV home shopping / wired broadcasting advertising servers. When the shopping mall servers 111 to 115 become advertising servers, for example, the shopping mall server may be implemented by a cable broadcasting system (not shown in FIG. 1). The shopping mall servers 111 to 115 transmit screen signals related to product display or product advertisement to the user terminals 101 and 103 through the communication network 117.

The user terminals 101 and 103 are communication devices capable of displaying product display / advertising screen signals through wired / wireless communication networks. For example, the user terminal 101 may be a PC or a web-pad (WEB-PAD) capable of internet communication, and may be a cable TV capable of watching TV home shopping advertisements. Alternatively, the user terminal 103 supports a WAP (Wireless Application Protocol) function so as to wirelessly access a specific site connected to a wireless site or an external Internet of a mobile communication network, and download data and display it on a screen. , PDA phone, etc. Alternatively, the user terminal 103 may be a wireless LAN terminal connected to a wired communication network through an access point.

As such, the technology itself in which the product display / advertisement screen signal provided by the shopping mall servers 111 to 115 is displayed through the user terminals 101 and 103 corresponds to those known before the present invention is applied. As it is obvious to the, detailed description thereof will be omitted.

Telephone terminals 105 and 107 refer to conventional wired / wireless telephone terminals. The telephone terminal 105 may be the mobile phone or PDA phone described above. In addition, the telephone terminal 107 may be a general landline telephone.

According to a characteristic aspect of the present invention, a product display screen or a product advertisement screen of the shopping mall servers 111 to 115 includes a product code specific to a product to be sold. When a user searches for a product through the user terminals 101 and 103 and checks a product of a desired product, the user checks the code of the corresponding product to be displayed and inputs it to the telephone terminals 105 and 107 to the service providing server 109. I can send it.

Hereinafter, a specific implementation plan for the service providing server 109 to transmit product code information from the telephone terminals 105 and 107 will be described. For example, the service providing server 109 may receive product code information through ARS communication.

The service providing server 109 is a wireless data communication between the mobile communication terminal 105 via a packet network interworking equipment (not shown in FIG. 1) of a mobile communication network such as a WAP gateway or PDSN provided in the communication network 117. Through this, it is possible to receive the product code information from the mobile communication terminal 105. If the connection address to the service providing server 109 is set in the telephone terminal 105, the user can conveniently connect to the service providing server 109.

Alternatively, the service providing server 109 can receive the product code information from the telephone terminals 105 and 107 through ARS communication. In this case, the ARS equipment is provided in the service providing server 109, and the product code information is recognized by DTMF reception. Alternatively, the service providing server 109 may use an ARS server elsewhere operated by the mobile communication network operator.

Alternatively, the user may call the service providing server 109 to the telephone terminals 105 and 107 to speak a product code. In this case, the service providing server 109 needs an answering machine and a voice recognition device.

Alternatively, the commodity code may be implemented by short message communication. When a user operates the telephone terminal 105 to key in a code of a product to be ordered and transmits a short message to a preset telephone number, the information is transmitted to a known path of a mobile communication network (short message center, called exchange, etc.). By way of example, the service providing server 109 arrives.

As such, the technology itself in which the product code information is transmitted to the service providing server 109 through the telephone terminals 105 and 107 corresponds to those known before the present invention is filed and will be obvious to those skilled in the art. Will be omitted.

According to a characteristic aspect of the present invention, the service providing server 109 transmits transaction history information including code information of the ordered product to the shopping mall servers 111 to 115 to provide the service with the shopping mall servers 111 to 115. The server 109 checks the goods ordered by the user.

This characteristic aspect is necessary because the transmission / reception of a signal related to a user's product order (here, product selection) is processed in the service providing server 109 instead of being processed in the shopping mall servers 111 to 115 as in the related art. . For example, the shopping mall servers 111 to 115 do not know the transaction details (transaction date and time, order target product, number of products, etc.) related to the product order. In addition, the service providing server 109 needs to confirm whether the product of the corresponding product code can actually be sold. For example, the product may not be in stock, or the code number may be unrelated to the product sold by the shopping mall servers 111 to 115. In addition, the procedure of confirming the ordered goods is required for the settlement work between the service providing server 109 and the shopping mall servers 111 to 115 later.

Here, the signal transmission / reception technology itself between the service providing server 109 and the shopping mall servers 111 to 115 defines a protocol between two network equipment connected to the communication network 117 and transmits necessary data. It corresponds to what is known before the invention is filed, and it will be obvious to those skilled in the art, so detailed description thereof will be omitted.

According to a characteristic aspect of the present invention, the service providing server 109 processes payment for the ordered product by using payment information of the user. That is, in this configuration, the payment processing is performed by the service providing server 109 rather than the payment processing by the shopping mall servers 111 to 115, and the user's personal information or payment information is stored in the shopping mall servers 111 to 115. It is characterized by not leaking out.

The payment method performed in the service providing server 109 includes various known payment methods applied in the electronic commerce technology field.

For example, the payment method may be a known credit card payment or bank transfer method.

The payment gateway server 121 protects the credit information of the purchaser in e-commerce, and requests payment to a credit card company computer or a bank computer through a value added network (not shown) (credit card payment approval, It is a normal server to request a wire transfer and report the result. In the case of credit card payment approval, the credit card number and the period of use information are required as the user's payment information. In the case of a bank transfer request, the user's withdrawal account information is required as the user's payment information. Of course, the deposit account information of the shopping mall server (111 to 115) is also required.

According to the related art, a payment procedure is performed between the user terminal (eg, 101 and 105), the shopping mall servers 111 to 115, and the payment gateway server 121, but in the present invention, the shopping mall servers 111 to 115 are used for payment. Instead of intervening the procedure, the service provision server 109 intervenes in the payment procedure instead.

According to a further aspect of the present invention, the service providing server 109 transmits the delivery destination information of the user who ordered the product to the shipping company server 119 associated with the shopping mall servers 111 to 115. Accordingly, the delivery company delivers the goods ordered by the user to the delivery destination according to the received delivery destination information.

According to this characteristic aspect, the delivery destination information of the user is also not leaked to the shopping mall server (111 to 115).

2 is a diagram illustrating a configuration of a service providing server according to an exemplary embodiment of the present invention, and FIG. 3 is an example illustrating a merchandise purchasing procedure according to an exemplary embodiment of the present invention. Hereinafter, a description will be given with reference to the drawings.

As shown in FIG. 2, according to a preferred embodiment of the present invention, the device for purchasing a product sold in a shopping mall 210 stores a general user name and phone number information of a general user who has registered as a member. The member shopping mall 209, the shopping mall database 211 for storing code information for identifying each product sold in the affiliated shopping mall and price information of each product, and the telephone terminal 303, from the subscriber shopping mall Displayed on the product display or product advertising screen of the server 307 operated by the, characterized in that it comprises a telephone communication unit 201 for receiving the code information of the ordered product to be purchased by the general member.

As shown in FIG. 2, the general member database unit 209 is provided in the product purchase device 210. The general member database unit 209 stores general member subscription information, and at least names and phone number information of general users subscribed as members may be stored.

The general user subscribes as a member to a product purchase service provider according to the present invention. Hereinafter, a general user who subscribes as a member to a product purchase service provider according to the present invention will be referred to as a "general member". The subscription method may be a subscription using a PC or other communication means (telephone, ARS, etc.). Techniques for subscribing to a particular service provider are well known in the art. When registering as a member, the user preferably informs the service providing server 210 of at least name and phone number information.

In addition, the product purchase apparatus 210 is provided with a shopping mall member database 211. Hereinafter, a shopping mall affiliated with a product purchase service provider according to the present invention will be referred to as an "partner shopping mall." The subscription method may be a subscription using a PC or other communication means (telephone, ARS, etc.).

For example, a shopping mall operator may connect to and cooperate with the product purchase server 210 of the present invention using an Internet PC. For example, a shopping mall operator accesses a product purchase server 210 and selects a membership, and inputs his name, social security number, and the like. If you wish to join in the name of the company, enter the name of the corporation and business registration number. In addition, it is possible to list PG operators or VAN network operators currently in use, and to select whether to use an electronic wallet program. In addition, various additional service selections can be made.

In addition, according to an exemplary embodiment of the present invention, the shopping mall database 211 may identify each product sold in the shopping mall, and may be displayed and displayed on the product display or product advertisement screen of the shopping mall server. Store product code information.

The product code information may be provided from a shopping mall. However, the product code information may be provided by the service provider because it may overlap with the product code of another shopping mall subscribed as a member. When there is a change in the product sold in the shopping mall, the product code information shared by the shopping mall server and the service providing server also needs to be changed.

Hereinafter, the flow chart of FIG. 3 will be described.

The user terminal 301 accesses the shopping mall server 307 and receives a screen signal related to the display of the product or the product advertisement from the shopping mall server 307 through the communication network 117 and displays it on the screen (313). As described above, it may be an internet shopping mall site or a TV home shopping / wired broadcasting advertising server. In addition, as described above, the user terminal 301 is a communication device capable of displaying a product display / advertisement screen signal through a wired / wireless communication network.

According to a characteristic aspect of the present invention, the product display or product advertisement screen of the shopping mall server 307 includes a specific product code corresponding to each product to be sold. The product code may be in the form of letters, numbers, symbols, special characters, and the like. Preferably, the product code is to have a different code according to the size, color, and the like. For example, the phrase "product code is 77-0000. Order now on a mobile phone" may be displayed on the screen of an internet home shopping site or an advertisement such as TV home shopping or cable broadcasting.

The general member reads the screen displayed on the user terminal and if there is a product he wants to order, he checks the code of the corresponding product and orders the product to the service providing server 305 using the telephone terminal 303 (315). ).

As a specific implementation plan for the service providing server 305 to receive the product order signal from the telephone terminal 303, as described above, wireless data communication, short message transmission, ARS communication, voice call connection, and the like may be performed. The product order signal includes at least product code information. According to an embodiment of the present invention, as information for identifying a general member currently ordering, telephone number information may be included in the product order signal. Or in some cases, the general member may additionally input his or her identification information (eg, ID) registered in the telephone terminal 303.

If the telephone number of the telephone terminal 303 is registered in the general member database unit 209, even if the general member does not directly input the telephone number information, the service providing server 305 is connected from the communication network 117 to the telephone terminal. The telephone number information of may be provided as, for example, CID (Call ID).

In addition, the product order signal may further include product code information and product number information.

According to a preferred embodiment of the present invention, by the step 315, the order procedure for the goods in terms of the general member can be completed.

When the telephone order communication unit 201 included in the service providing server 305 receives a product order signal from the telephone terminal 303, the product code information included in the product order signal and the identification information of the orderer (for example, telephone number information). Detect. Then, the telephone communication unit 201 searches for the identification information of the orderer in the general member database unit 209 and performs personal member authentication. If the orderer is not registered as a member, the telephone communication unit 201 can transmit information for guiding subscription to the telephone terminal 303 (not shown in FIG. 3 above).

In addition, the telephone communication unit 201 checks the product code information of the orderer in the shopping mall database 211 and checks whether the product code information of the shopping mall server 307 is subscribed. If the product code information of the orderer is not registered, the telephone communication unit 201 can transmit the information guiding this fact to the telephone terminal 303 (not shown in FIG. 3 above).

The order product confirmation unit 203 provided in the product purchase apparatus 210 transmits product transaction history information such as product code information, product number information, transaction date and time information to the corresponding shopping mall server 307, and the shopping mall server 307. Receive a response signal from this to confirm the order goods (317).

As described above, the step 317 is necessary for the shopping mall server 307 to know the transaction details related to the product order and to check whether the shopping is possible, and the service providing server 305 and the shopping mall server thereafter. We need for settlement work between (307).

As described above, according to the embodiment of the present invention, as in the related art, in order to purchase a product in an online shopping mall, a user needs various key input procedures on a screen guided by the shopping mall in relation to a product order. The box disappears. Specifically, when the product to be ordered is determined, the inconvenience of having to key in information for payment, or whenever the product is purchased, the inconvenience of having to install a payment program supported by the shopping mall, if necessary. A general member can order a product displayed at an online shopping mall by simply entering a product code into a telephone terminal. In addition, as in the conventional TV home shopping purchase process, a call connection with a counselor is unnecessary, and a procedure such as ARS voice guidance is unnecessary.

According to a further aspect of the invention, by using the payment information of the general member, characterized in that it further comprises a payment processing unit 205 for processing the payment for the order product.

When the confirmation of the order product is completed, the payment processing unit 205 provided in the product purchase device 210 processes payment for the order product using the payment information of the general member (321).

In processing payment for an ordered product, payment information of a general member is required. The payment information may be, for example, credit card number and period of use information as payment information of the user in the case of credit card payment approval. In the case of an account transfer request, the payment information of the user may be withdrawal account information of the user.

In addition, the payment information may be prepaid payment information. In this case, the individual member transfers a predetermined amount to the service provider in advance in using the product purchase service according to the present invention. In the case of the rechargeable payment, information (payment information) related to the deduction of the charge amount may be transmitted by a security security algorithm of the mobile communication terminal 303 and the service providing server 305 such as a mobile phone or a PDA phone.

On the other hand, the payment information of the general member may be included in the product order signal at the time of the product order of step 315. In some cases, after the order confirmation process 317 is completed, it may be received from the telephone terminal 303 (319). In some cases, the payment information may be input at the time of membership registration and registered in advance in the general member database unit 209.

First, in the case of membership registration, when the payment information of the general member is registered in advance, the payment information is not fluid and the procedure at the time of membership registration is somewhat complicated, and from the aspect of the individual member, the payment information is leaked to the outside. have. However, if the operator operating the service providing server 305 is a notarized large business (eg, large PG business, large VAN business, etc.), the individual member may register the payment information with confidence in advance. Moreover, there is an advantage that the product ordering process becomes simpler once registered.

Next, the case where payment information is received from the telephone terminal 303 will be described. Therefore, it is not necessary to register the payment information with the service providing server 305, so that the general member can use this service more safely.

On the other hand, as described above, the payment method performed by the payment processing unit 205 includes a variety of payment methods (known) that are applied in the electronic commerce technology field.

For example, the payment method processed by the payment processing unit 205 may be a known credit card payment or bank transfer method.

According to the embodiment of FIG. 3, the payment processing unit 205 transmits a payment request (credit card settlement, bank transfer request) signal including the transaction amount, transaction date and time, the orderer's payment information to the payment gateway server 309. In operation 321, a response signal to the payment request may be received from the payment gateway server 309.

As described above, the payment gateway server 309 protects the credit information of the purchaser in e-commerce, and requests payment to a credit card company computer or a bank computer through a value added network (not shown). Credit card payment authorization, bank transfer request) and the result is a normal server.

According to an auxiliary aspect of the present invention, the payment processing unit 205 may transmit a payment request signal to the payment gateway server 309 registered by the shopping mall member. In addition, the payment processing unit 205 may install an electronic wallet program or a security program used by the shopping mall member in advance, and perform a payment processing procedure.

According to this characteristic aspect, there is an advantage that the individual member can eliminate the inconvenience of having to install a security-related program.

When the payment processing is completed in step 321, the payment processing unit 205 transmits a payment confirmation signal to the shopping mall server 307 (323). The payment processing unit 205 transmits a payment confirmation signal to the telephone terminal 303 (325). As a specific example of transmitting a payment confirmation signal to the telephone terminal 303, a short message may be transmitted. Alternatively, in some cases, the payment confirmation signal may be transmitted to the registered user terminal 301 by e-mail.

As described above, according to an additional aspect of the present invention, as in the prior art, for example, a payment procedure is not performed between a user terminal, a shopping mall server, and a payment gateway server, and a confirmation procedure for an order product between affiliated online shopping malls is performed. The service providing server processes the payment according to the user's payment information so that the user's personal / payment information is not transmitted to the online shopping mall.

Accordingly, the user can simply and securely order their desired product freely at various online shopping malls by phone without leaking personal information.

Meanwhile, according to an additional aspect of the present invention, the general member database unit 209 further stores the shipping destination information of the general member, and the shopping mall member database unit 211 is associated with the shopping company server. And further stores the access information to the 311, and the delivery processing unit 207 transmits the general member's delivery address information to the corresponding shipping company server 311 affiliated with the shopping mall server 307 (327). do.

According to this characteristic aspect, the delivery destination information is also prevented from leaking to the shopping mall server 307.

4 is another example illustrating a product purchase procedure according to an embodiment of the present invention. Hereinafter, a description will be given with reference to the drawings. In the description, unnecessary overlapping parts will be omitted.

As shown in FIG. 2, according to another exemplary embodiment of the present invention, the device 210 for purchasing a product sold in a shopping mall includes a general member database unit for storing subscription information of a general user who has registered as a member. 209, a shopping mall member database 211 for storing identification information of a shopping mall joined as a member and network connection information to a server operated by the shopping mall, and a telephone server 407 from the telephone terminal 403; Displayed on the product display or product advertisement screen of the phone, the telephone communication unit 201 for receiving the code information and the identification information of the shopping mall ordered by the general member and network connection information corresponding to the shopping mall identification information Access the shopping mall server 407 to transmit code information of the ordered product to the shopping mall server 407. And an order product checking unit 203 for receiving price information of the order product from the shopping mall server 407.

As shown in FIG. 2, the general member database unit 209 is provided in the product purchase device 210. The general member database unit 209 stores general member subscription information, and at least names and phone number information of general users subscribed as members may be stored.

In addition, the product purchase apparatus 210 is provided with a shopping mall member database 211. The shopping mall member database 211 may store at least identification information of a shopping mall registered as a member and network connection information to a server operated by the shopping mall.

That is, according to another embodiment of the present invention, the product code information is not stored in the shopping mall member database 211. Therefore, there is an advantage of reducing the effort for sharing / synchronizing the product code information between the service providing server 405 and the shopping mall server 407.

Hereinafter, the process will be described with reference to FIG. 4.

The user terminal 401 accesses the shopping mall server 407 and receives a screen signal related to the display of the product or the product advertisement from the shopping mall server 407 through the communication network 117 and displays it on the screen (413). As described above, it may be an internet shopping mall site or a TV home shopping / wired broadcasting advertising server. In addition, as described above, the user terminal 301 is a communication device capable of displaying a product display / advertisement screen signal through a wired / wireless communication network.

According to a characteristic aspect of the present invention, the product display or product advertisement screen of the shopping mall server 407 includes a specific product code corresponding to each product to be sold. The product code may be in the form of letters, numbers, symbols, special characters, and the like. The product code information is sufficient as a product code commonly used only in the shopping mall server.

The general member reads the screen displayed on the user terminal 401, and if there is a product he wants to order, he checks the code of the corresponding product and orders the product to the service providing server 405 using the telephone terminal 403. (415).

As a specific implementation plan for the service providing server 405 to receive the product order signal from the telephone terminal 403, as described above, wireless data communication, short message transmission, ARS communication, voice call connection, and the like may be performed. The product order signal includes at least product code information.

In addition, the product order signal may further include product code information and product number information.

According to a preferred embodiment of the present invention, by step 415, the order procedure for the goods in terms of the general member can be completed.

When the telephone communication unit 201 provided in the service providing server 405 receives a product order signal from the telephone terminal 403, the code information of the order product to be purchased by the general member included in the product order signal and the shopping mall Detect identification information and orderer's identification information (eg, phone number information). Then, the telephone communication unit 201 searches for the identification information of the orderer in the general member database unit 209 and performs personal member authentication. If the orderer is not registered as a member, the telephone communication unit 201 can transmit information for guiding subscription to the telephone terminal 403 (not shown in FIG. 4 above).

The order product identification unit 203 provided in the product purchase apparatus 210 searches the shopping mall member database 211 to find network connection information corresponding to the shopping mall identification information included in the product order signal. The order product checking unit 203 connects to the shopping mall server 407 using the network connection information, and transmits code information of the order product to the shopping mall server 407 (417-1). The order product checking unit 203 receives price information on the order product from the shopping mall server 407 (417-2). This procedure corresponds to the order product confirmation procedure 417, the service providing server 405 can find out the price of the product and perform the payment. In addition, the step 417, the shopping mall server 407 is required to know the transaction history associated with the product order, to determine whether it is available for sale, the service providing server 405 and the shopping mall server 407 thereafter It is necessary for the settlement work of the liver.

As described above, according to the embodiment of the present invention, as in the related art, in order to purchase a product in an online shopping mall, a user needs various key input procedures on a screen guided by the shopping mall in relation to a product order. The box disappears. Specifically, when the product to be ordered is determined, the inconvenience of having to key in information for payment, or whenever the product is purchased, the inconvenience of having to install a payment program supported by the shopping mall, if necessary. A general member can order a product displayed at an online shopping mall by simply entering a product code into a telephone terminal. In addition, as in the conventional TV home shopping purchase process, a call connection with a counselor is unnecessary, and a procedure such as ARS voice guidance is unnecessary.

According to a further aspect of the present invention, by using the payment information of the general member, characterized in that it comprises a payment processing unit 205 for processing the payment for the order product.

When the confirmation of the order product is completed, the payment processing unit 205 provided in the product purchase device 210 processes payment for the order product using the payment information of the general member (421).

In processing payment for an ordered product, payment information of a general member is required. The payment information may be, for example, credit card number and period of use information as payment information of the user in the case of credit card payment approval. In the case of an account transfer request, the payment information of the user may be withdrawal account information of the user.

On the other hand, the payment information of the general member may be included in the product order signal at the time of the product order of step 415. In some cases, after the order confirmation process 417 is completed, it may be received from the telephone terminal 403 (419). In some cases, the payment information may be input at the time of membership registration and registered in advance in the general member database unit 209.

On the other hand, as described above, the payment method performed by the payment processing unit 205 includes a variety of payment methods (known) that are applied in the electronic commerce technology field.

For example, the payment method processed by the payment processing unit 205 may be a known credit card payment or bank transfer method.

According to the embodiment of FIG. 4, the payment processing unit 205 transmits a payment request (credit card payment approval, account transfer request) signal including the transaction amount, transaction date and time, the orderer's payment information to the payment gateway server 409. The payment gateway server 409 may receive a response signal for the payment request (421).

According to an auxiliary aspect of the present invention, the payment processing unit 205 may transmit a payment request signal to the payment gateway server 409 registered by the shopping mall member. In addition, the payment processing unit 205 may install an electronic wallet program or a security program used by the shopping mall member in advance, and perform a payment processing procedure.

According to this characteristic aspect, there is an advantage that the individual member can eliminate the inconvenience of having to install a security-related program.

When the payment process is completed in step 421, the payment processor 205 transmits a payment confirmation signal to the shopping mall server 407 (423). The payment processing unit 205 transmits a payment confirmation signal to the telephone terminal 403 (425).

As described above, according to the embodiment of the present invention, as in the prior art, for example, the payment procedure is not performed between the user terminal, the shopping mall server, and the payment gateway server, and the confirmation procedure for the ordered product between the affiliated online shopping malls is performed. Through the service providing server to process the payment according to the user's payment information, so that the user's personal / payment information is not transmitted to the online shopping mall.

Accordingly, the user can simply and securely order their desired product freely at various online shopping malls by phone without leaking personal information.

In addition, the advantage of reducing the effort to share / synchronize the product code information between the service providing server and the shopping mall server occurs.

Unexplained reference numeral 427 means that the delivery processing unit 207 transmits the delivery destination information of the general member to the corresponding delivery company server 411 associated with the shopping mall server 407. In this case, the general member database unit 209 further stores the shipping destination information of the general member, and the shopping mall member database unit 211 further stores access information to the corresponding shipping company server 411 associated with the shopping mall.

According to this additional aspect, the delivery destination information is also prevented from leaking to the shopping mall server 407.

As described above, according to the embodiment of the present invention, as in the related art, in order to purchase a product in an online shopping mall, a user needs various key input procedures on a screen guided by the shopping mall in relation to a product order. The box disappears. Specifically, when the product to be ordered is determined, the inconvenience of having to key in information for payment, or whenever the product is purchased, the inconvenience of having to install a payment program supported by the shopping mall, if necessary. A general member can order a product displayed at an online shopping mall by simply entering a product code into a telephone terminal. In addition, as in the conventional TV home shopping purchase process, a call connection with a counselor is unnecessary, and a procedure such as ARS voice guidance is unnecessary.

In addition, as in the related art, for example, a payment procedure is not performed between a user terminal, a shopping mall server, and a payment gateway server, and a service providing server performs a check procedure on an ordered product between affiliated online shopping malls according to a user's payment information. The payment is processed so that the user's personal / payment information is not transmitted to the online shopping mall.

Accordingly, the user can simply and securely order their desired product freely at various online shopping malls by phone without leaking personal information.

Although the present invention has been described with reference to the accompanying drawings, it should not be construed as being limited thereto, but should be construed to cover many modifications that are obvious from this.

1 illustrates an overall system configuration according to one preferred embodiment of the present invention.

2 is a diagram illustrating a configuration of a service providing server according to an exemplary embodiment of the present invention.

3 is an example illustrating a product purchase procedure according to an embodiment of the present invention.

4 is another example illustrating a product purchase procedure according to an embodiment of the present invention.

Claims (8)

In the device for purchasing goods sold in a shopping mall, General member database unit for storing the subscription information of the general user registered as a member; A shopping mall database unit for storing code information for identifying each product sold in an affiliate shopping mall and price information of each product; A telephone communication unit which is displayed on a product display screen or a product advertisement screen of a server operated in the subscribed shopping mall, and receives code information of an order product to be purchased by the general member from a telephone terminal; And And an order product confirming unit which transmits transaction history information including code information of the order product to the shopping mall server. The method according to claim 1, And a payment processing unit for processing the payment for the ordered goods by using the payment information of the general member. The method according to claim 1, The general member database unit further stores payment information of the general member; The payment processing unit processes a payment for the order product using the stored payment information; or, The telephone communication unit further receives payment information of the general member from the telephone terminal; And the payment processing unit processes the payment for the ordered product by using the received payment information. The method according to claim 1, The general member database unit further stores shipping destination information of the general member; The shopping mall database unit further stores access information of a corresponding shipping company server associated with the shopping mall; And a delivery processing unit which transmits the delivery address information of the general member to the delivery company server. In the device for purchasing goods sold in a shopping mall, General member database unit for storing the subscription information of the general user registered as a member; A shopping mall member database unit configured to store identification information of an affiliate shopping mall and network access information of a server operated by the shopping mall; A telephone communication unit which is displayed on a product display screen or a product advertisement screen of the shopping mall server, and receives code information of an order product to be purchased by the general member and identification information of the shopping mall from a telephone terminal; And An order product checking unit which accesses the shopping mall server using network access information corresponding to the shopping mall identification information, transmits code information of the order product to the shopping mall server, and receives price information of the order product from the shopping mall server; Product purchase apparatus characterized in that it comprises a. The method according to claim 5, And a payment processing unit for processing the payment for the ordered goods by using the payment information of the general member. The method according to claim 5, The general member database unit further stores payment information of the general member; The payment processing unit processes a payment for the order product using the stored payment information; or, The telephone communication unit further receives payment information of the general member from the telephone terminal; And the payment processing unit processes the payment for the ordered product by using the received payment information. The method according to claim 5, The general member database unit further stores shipping destination information of the general member; The shopping mall database unit further stores access information of a corresponding shipping company server associated with the shopping mall; And a delivery processing unit which transmits the delivery address information of the general member to the delivery company server.