KR100475100B1 - Broadcast-related shopping system and method using mobile phone,and storage media having program source thereof - Google Patents

Abstract

The present invention relates to a system and method for broadcasting-related merchandise shopping, and to a recording medium storing a program source thereof. In particular, the present invention provides product information related to a broadcast program through a mobile telephone terminal connected to the Internet, and makes payment according to the purchase price of the product. A system and method for broadcasting-related merchandise shopping using a mobile phone terminal for selectively processing, and a recording medium storing a program source thereof.

To this end, the present invention, in response to a request for broadcast channel information from an authenticated member using a mobile phone terminal capable of accessing the Internet, retrieves product information related to a program of the broadcast channel, and provides the same to the mobile phone terminal. The present invention provides a broadcasting-related product shopping system using a mobile phone terminal including a product information providing server that calculates a purchase price in response to a purchase request from a member and selectively processes a payment according to the purchase price.

Therefore, product information related to the program being broadcast on the TV can be directly obtained through the mobile phone terminal without having to visit the store directly, and fast and reliable product purchase is possible.

Description

BROADCAST-RELATED SHOPPING SYSTEM AND METHOD USING MOBILE PHONE, AND STORAGE MEDIA HAVING PROGRAM SOURCE THEREOF}

The present invention relates to a product shopping system and method and a recording medium storing a program source thereof. In particular, the present invention provides product information related to a broadcast program through a mobile telephone terminal connected to the Internet, and selectively pays according to the purchase price of the product. A system and method for broadcasting related product shopping using a mobile phone terminal for processing and a recording medium storing a program source thereof. The present invention is based on wireless Internet technology between a mobile phone terminal and a server, and the wireless Internet is WAP (Wireless). It is already used in communication networks based on protocols such as Application Protocol. The WAP technology is described in detail in Korean Unexamined Patent Publication No. 2000-32877 as follows. [0005] First of all, the WAP application includes realizing a service that can be used in the current Internet on a portable terminal. For example, a mobile terminal may be used to refer to a bank account balance, to make payments, to make payments, to provide information services such as restaurant information, weather, stock prices, timetables, or online shopping. In addition, in response to the WAP platform, Mobile NC, which extends the concept of a network computer (NC) into a mobile environment, appeared, and MNCRS was launched to set industry standard specifications. The company started with 11 companies in the United States, Japan, and Europe, but since then, major European telegraph and telecommunication companies have been participating. Currently, the workgroup is working on standardization of standards for smartphones, PDAs, portable information terminals, and other devices such as televisions, screen phones with telephony functions, pagers, and cellular phones. The Mobile NC specification defines detailed specifications for developing applications that run while maintaining compatibility on all NC machines. It also supports service providers and mobile devices, and also reveals the unique service features of each manufacturer. However, with regard to hardware, various kinds of devices (general purpose terminals such as portable personal computers and portable information terminals) are assumed without characterizing specifications except for some essential functions. On the other hand, the software adopts the standard specification established on the Internet as a communication standard, and also defines new specifications such as data synchronization method. The specification of MNCRS mainly defines software specifications and is a platform that can run Java applications. MNCRS classifies mobile NC devices into three types according to their scope of application: (1) Professional Assistant type, which is used with office-related applications such as word processors and applications such as e-mail. It can support Java content with various application functions. Basically, it combines both functions of desktop NC and mobile environment, and can flexibly respond to connection / disconnection to network. The hardware meets all the requirements of the NC and is close to a conventional portable personal computer. (2) An information access terminal type that provides e-mail and web browsers, as well as some of the functions of Java applets. The dependence on network connections is high, but some features are available for working in disconnected mode. Hardware is a terminal product that is smaller than a personal computer and has a smaller memory capacity and communication function than a personal digital assistant (PDA). This product enables communication and interoperability with a wide range of services and service providers. (3) Messaging / telephone terminal type, with basic messaging, paging, and voice calls. The browser function allows the information to be provided from a web site on the Internet. The hardware is a device such as a smart phone having a small liquid crystal screen. The user can use the common functions of the mobile NC while the service provider can use the basic communication functions to provide various high value added services while maintaining interoperability. This product requires a design suitable for a specific application and customized software for a particular industry. The system and method for broadcasting related goods shopping using a mobile phone terminal according to the present invention and a recording medium storing the program source are described above. It is based on conventional WAP technology as described.

On the other hand, PPL (Products Placement) technique, which aims for a kind of advertising effect by using a specific product as a prop in the broadcast, has been used as an important sales technique. Since the product is simply used as a prop, there is no room for direct advertising messages, but it is highly likely to be affected because the product is artfully placed in the main scene and exposed to the viewer.

As a result, the products included in the TV broadcast can enjoy the leading effects of public opinions of the performing artists with the authority as a broadcasting medium, thereby stimulating the buyer's desire to purchase.

Viewers who were watching TV may visit a physical store to purchase a product included in the broadcast, purchase by using a telephone, or purchase from an Internet site.

But buying a physical store is expensive and time consuming. Purchasing through a phone or an Internet site also makes it difficult to identify a phone number or an Internet site that provides information about the same product as the product in the broadcast.

In addition, there is an inconvenience in that the product can be purchased only through the process of actually inputting various customer information required for purchase.

The present invention has been made to solve the above problems, the present invention is provided with the product information related to the broadcast program through a mobile phone terminal that can be connected to the Internet, a mobile phone terminal for selectively processing the payment according to the product purchase amount The purpose of the present invention is to provide a broadcasting related product shopping system and method and a recording medium storing the program source thereof.

In order to achieve the above object, in an embodiment of the present invention, in response to a request for broadcasting channel information from an authenticated member using a mobile telephone terminal capable of accessing the Internet, a product information related to a program of the broadcasting channel is retrieved. And a product information providing server for providing a mobile phone terminal, calculating a purchase price in response to a purchase request from the authenticated member, and selectively processing a payment according to the purchase price. It provides a broadcasting-related product shopping system using.

In another embodiment of the present invention to achieve the above object, in a system for providing product information to a mobile phone terminal having an interface means for supporting the Internet, a product that is built with a database of product information related to the broadcast program An information DB (data base); In response to the authentication request including the user identification information, confirm whether the member is authorized, and in response to the request for broadcasting channel information from the authenticated member, search for the product information related to the program of the broadcasting channel in the product information DB, and then move. And a product information providing server configured to provide a telephone terminal, calculate a purchase price in response to a purchase request from the authenticated member, and selectively process a payment according to the purchase price. Provides a broadcasting related product shopping system.

In another embodiment of the present invention, the product information providing server and the authentication module for checking whether or not the member authorization in response to the authentication request; A search module for retrieving product information related to the broadcast channel from the product information DB in response to the broadcast channel information request and providing the same to the mobile phone terminal; And a payment module for calculating the purchase price in response to the purchase request and selectively processing the payment according to the purchase price.

In order to achieve the above object, another embodiment of the present invention includes a first step of confirming whether the member is authorized in response to an authentication request including user identification information through a mobile telephone terminal accessible to the Internet; A second step of retrieving product information related to a program of the broadcast channel in response to a broadcast channel information request from a member authenticated in the first step and providing the same to the mobile phone terminal; It provides a method for shopping-related merchandise shopping using a mobile phone terminal comprising a third step of calculating the purchase price in response to a purchase request from the authenticated member, and selectively processing the payment in accordance with the purchase price.

In another embodiment of the present invention to achieve the above object, in a recording medium encoded and stored so that a computer can access a product shopping program that provides a shopping service using the product information DB associated with the broadcast program, In response to a request for broadcasting channel information from an authorized member using a mobile terminal capable of accessing the Internet, the product information related to the program of the broadcasting channel is retrieved and provided to the mobile terminal, and purchased from the authenticated member. It provides a computer-readable recording medium that calculates the purchase price in response to the request, and encodes and stores a broadcasting-related merchandise shopping program for computer access to selectively process payment according to the purchase price. .

These objects, features and advantages of the present invention will be more readily understood by reference to the accompanying drawings and the following detailed description.

Preferred embodiments of the invention include embodiments such as computer systems and computer programs and products programmed to carry out the methods of the invention. In accordance with an embodiment of a computer system, a set of instructions for executing a method resides in one or more memories, which may be stored as a computer program product until needed by the computer system.

1 is a block diagram showing an embodiment of a broadcasting-related product shopping system using a mobile phone terminal according to the present invention.

Referring to FIG. 1, the system 40 according to the present invention responds to an authentication request including a product information DB (data base) 30 that constructs a product information related to a broadcast program as a database, and user identification information. After checking whether the member is authorized or not, in response to the request for broadcasting channel information from the authenticated member, the product information related to the program of the broadcasting channel is searched in the product information DB 30 and provided to the mobile phone terminal 10. And a product information providing server 20 for calculating a purchase price in response to a purchase request from an authenticated member and selectively processing a payment according to the purchase price.

The product information providing server 20 checks the product information DB 30 for product information related to the broadcasting channel in response to the authentication module 22 for confirming whether the member is authorized or not. And a search module 24 for providing the mobile phone terminal 10 and a payment module 26 for calculating a purchase price in response to a purchase request and selectively processing payment according to the purchase price.

If the purchase price is less than a predetermined amount, the payment module 26 charges the fee for using the mobile phone terminal of the authenticated member, and if the purchase price exceeds the predetermined amount, the authenticated member and the seller connect directly to the seller.

2 is a flowchart illustrating an embodiment of a broadcasting-related product shopping method using a mobile phone terminal according to the present invention.

Referring to FIG. 2, the present invention provides a first step (S100-S120) of checking whether the user is authorized in response to an authentication request including user identification information through a mobile phone terminal accessible to the Internet, and authentication in the first step. In response to a request for broadcasting channel information from a registered member, retrieving product information related to a program of the broadcasting channel, and then providing the mobile terminal to the mobile terminal (S130-S140) and responding to a purchase request from an authenticated member. By calculating the purchase price, and selectively processing the payment according to the purchase price (S150-S190).

In the third step, if the purchase price is less than a certain amount, the charging step is charged to the mobile phone terminal fee of the authenticated member (S180), and if the purchase price exceeds the predetermined amount, the authenticated member and the seller can directly call It includes the step (S190).

In the present invention configured as described above, a process of shopping for a broadcast related product by a user using the mobile phone terminal 10 will be described in detail as follows. In this embodiment, the mobile phone terminal 10 and the product information providing server 20 are based on the conventional WAP technology as described above.

The user accesses an Internet site providing broadcasting related product information through the mobile phone terminal 10 that can be connected to the Internet (S100), and makes an authentication request including user identification information to the product information providing server 20 (S110). ). Here, the mobile phone terminal number of the user is used as the identification of the user, and a password is used as the user identification information.

Then, the authentication module 22 of the product information providing server confirms whether the member is authorized in response to the authentication request (S120), and allows the user to input user identification information again for the unauthorized member. 22) stores the user ID and password entered when the user registers as a member in advance, and if there is an authentication request from the user, whether the user is authorized by comparing the identification information entered by the user with the stored user ID and password Check it.

Next, the user who has been confirmed as a member makes a request for information about a broadcasting channel to be watched through the mobile phone terminal 10 to the product information providing server 20. The search module 24 of the product information providing server searches for the product information corresponding to the broadcasting channel in the broadcasting information DB 30 in response to the information request, and provides the result to the mobile phone terminal 10 (S140). In other words, since the product information related to the broadcast program is built into the product information DB 30, the search module 24 searches the product information of the broadcasting channel requested by the user in the product information DB 30 for the user. To the mobile phone terminal.

The product to be purchased is selected from the product information provided to the mobile phone terminal 10 and a purchase request is made to the product information providing server 20 (S150). The user's purchase request is transmitted to the product information providing server 20 through the Internet, the payment module 26 of the product information providing server calculates a purchase price in response to the purchase request (S160), and the purchase price is less than a predetermined amount. Determine whether (S170).

As a result of the determination, if the purchase price is less than a certain amount, the mobile phone charge of the authenticated member is charged (S180), and if the purchase price exceeds the predetermined amount, the authenticated member and the seller connect directly to the call (S190). When the purchase price is less than a predetermined amount, the payment module 26 charges the purchase price to the mobile phone usage fee is as follows. When the user finishes using the service, the payment module 26 transmits the purchase price of the user to the mobile carrier through the Internet. Then, the server of the mobile carrier stores the received purchase price once, and then sends it to the user after a certain period of time. When the bill is issued, the purchase price is also calculated and billed.

When the purchase price exceeds a certain amount, the seller obtains the information (eg, credit card information, etc.) necessary for the payment processing in direct currency with the person who purchases the product. At this time, the payment module 26 transmits the seller's phone number to the mobile carrier through the Internet, so that the mobile carrier can directly connect the user with the seller. The seller's phone number is divided by the product information and the product information DB ( Preferably stored in 30).

When the payment is completed by the above process, the purchased product is mailed to the consumer through the existing distribution service network.

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

As described above, according to the present invention, information on a product related to TV broadcasting can be obtained by a mobile phone terminal. And without having to visit the store directly, you can shop the goods you want to purchase through the mobile phone terminal.

It is easier to access than shopping through telephone or internet, and if the purchase price is below a certain amount, it is charged to the use fee of the mobile phone terminal, and if the amount exceeds a certain amount, direct call is connected with the seller, so that the product can be purchased quickly and reliably.

1 is a block diagram showing an embodiment of a broadcasting-related goods shopping system using a mobile phone terminal according to the present invention;

2 is a flowchart illustrating an embodiment of a broadcasting-related product shopping method using a mobile phone terminal according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: mobile phone terminal 20: product information providing server

30: Product Information DB

40: Broadcasting related product shopping system

Claims (11)

In response to a request for broadcasting channel information from an authorized member using a mobile terminal capable of accessing the Internet, the product information related to the program of the broadcasting channel is retrieved and provided to the mobile terminal, and purchased from the authenticated member. And a product information providing server for calculating a purchase price in response to a request and selectively processing a payment according to the purchase price. A system for providing product information to a mobile phone terminal having an interface means for supporting the Internet, A product information DB (data base) that constructs a product information related to a broadcast program as a database; In response to the authentication request including the user identification information, confirm whether the member is authorized, and in response to the request for broadcasting channel information from the authenticated member, search for the product information related to the program of the broadcasting channel in the product information DB, and then move. And a product information providing server configured to provide a telephone terminal, calculate a purchase price in response to a purchase request from the authenticated member, and selectively process a payment according to the purchase price. Broadcasting related goods shopping system. According to claim 2, wherein the product information providing server An authentication module for checking whether the member is authorized in response to the authentication request; A search module for retrieving product information related to the broadcast channel from the product information DB in response to the broadcast channel information request and providing the same to the mobile phone terminal; And a payment module for calculating the purchase price in response to the purchase request and selectively processing the payment according to the purchase price. The method of claim 3, wherein the payment module If the purchase price is less than a certain amount of broadcasting related product shopping system using a mobile phone terminal, characterized in that the charge to the mobile phone terminal usage fee of the authenticated member. The method of claim 3, wherein the payment module When the purchase price exceeds a certain amount of broadcasting related product shopping system using a mobile phone terminal, characterized in that the connection between the authenticated member and the seller can directly call. A first step of confirming whether the member is authorized in response to an authentication request including user identification information through a mobile telephone terminal accessible to the Internet; A second step of retrieving product information related to a program of the broadcast channel in response to a broadcast channel information request from a member authenticated in the first step and providing the same to the mobile phone terminal; And a third step of calculating a purchase price in response to a purchase request from the authenticated member and selectively processing a payment according to the purchase price. The method of claim 6, wherein the third step If the purchase price is less than a predetermined amount, charging the fee for using the authenticated member's mobile phone terminal; And connecting the authenticated member and the seller so as to make a direct call if the purchase price exceeds a predetermined amount. In a recording medium in which a product shopping program that provides a shopping service is encoded and stored so that a computer can access the product information DB related to a broadcasting program. In response to a request for broadcasting channel information from an authorized member using a mobile terminal capable of accessing the Internet, the product information related to the program of the broadcasting channel is retrieved and provided to the mobile terminal, and purchased from the authenticated member. A computer-readable recording medium, which calculates a purchase price in response to a request and encodes and stores a broadcasting-related product shopping program for computer access for selectively processing payment according to the purchase price. According to claim 8, The broadcast-related product shopping program An authentication module for checking whether the member is authorized in response to an authentication request including user identification information; A search module for retrieving product information related to the broadcast channel from the product information DB in response to the broadcast channel information request and providing the same to the mobile phone terminal; And a payment module configured to calculate a purchase price in response to the purchase request and to selectively process a payment according to the purchase price. The method of claim 9, wherein the payment module A module for charging a fee for using a mobile phone terminal of the authenticated member when the purchase price is less than a predetermined amount; And a module for connecting the authenticated member and the seller to make a direct call when the purchase price exceeds a predetermined amount. 10. The computer program product of claim 9, wherein the authentication module uses the user's mobile telephone terminal number as the identification of the user.