KR200419155Y1 - Display apparatus of advertising - Google Patents

Abstract

The present invention relates to an advertisement display device capable of continuously outputting an advertisement image without covering a video screen on a portion of a television screen. The present invention provides a NAND & NOR type flash memory 10 containing an advertisement and a graphics processor to control a system of an advertisement display device, as well as a video overlay generation and an NAND & NOR type flash memory containing an advertisement 10. A cable TV tuner (CATV Tuner) for tuning an analog broadcast signal received from an external cable (Cable) or a TV antenna, and outputting the tuned analog broadcast signal. In the advertising display device having a) (30),

In addition to receiving an analog audio / video signal from an external terminal, an analog broadcast signal output from the cable television tuner 30 is received, and the received analog video signal is converted into a digital video signal. The digital video signal is formed with a blanking 40-5 to be a commercial under the screen 40-2 according to the control of the horizontal and vertical down / up scaler for changing the screen size, and the video signal, the synchronization signal (horizontal) A video A / D converter 40 for outputting synchronous, vertical-synchronous, and various remaining signals (horizontal, vertical-scaler, clock, field);

Receives and stores the synchronization signal and various remaining signals output from the video A / D converter 40, and receives and stores the synchronization signal and various remaining signals output from the video D / A converter 70 to be described later. A video buffer memory control logic unit 50 for timing generation of writing or reading data from a first FIFO (first IC component for outputting first input data);

A FIFO video buffer memory 60 for receiving and temporarily storing the scaler converted video signal output from the video A / D converter 40 and outputting the stored video signal;

Reads the video signal stored in the FIFO video buffer memory 60, overlays graphic data or picture data and outputs it to the television screen 40-2, and the advertisement signal provided from the microcontroller 20. Is composed of a video D / A converter 70 for outputting to the blanking 40-5 formed in the lower portion of the television screen 40-2.

Ad, Memory, Overlay, Microcontroller, Scaler

Description

Display apparatus of advertising

1 is a block diagram of an advertisement display device according to the present invention,

2 is a view showing a vertical down-scaling process of an advertisement display device according to the present invention;

3 is a view overlaying the advertising screen on the video vertical down-scaled image of the advertising display device according to the present invention.

<Description of Symbols for Main Parts of Drawings>

10: NAND & NOR Type Flash Memory

20 microcontroller

30: Cable TV Tuner

40: Video A / D Converter

50: Video buffer memory control logic unit

60: FIFO video buffer memory

70: Video D / A converter

The present invention relates to an advertisement display device, and more particularly, to an advertisement display device that allows a portion of a television screen to continuously output an advertisement image without covering the video screen.

In general, advertising is an information activity invested by companies, individuals, and organizations in order to inform the world of goods, services, ideas, beliefs, policies, etc. to achieve their desired purpose.

Such advertising is carried out through the media, and the advertising media is classified into newspapers, magazines, outdoor installations, transportation (for example, buses), theaters, radios, televisions, and the like.

Among them, TV advertising is targeted to a large number of viewers, so the advertising effect is the best, and good advertising impresses viewers and helps them sell products for a long time.

However, in order to advertise through TV, it has to be costly because it requires a request from a public broadcasting station or a cable broadcasting station. Moreover, since the advertisement must be newly produced in order to export the advertisement with new contents, the amount of money invested in the advertisement has been increasing exponentially.

As a result, advertisers are demanding a new way of advertising that enables them to advertise at a low cost with high concentration of viewers on television. The on-screen display (OSD) function of television is used as a niche for advertising. Used advertising is being developed. As one kind of advertisement, a television that displays a specific advertisement logo or text for a predetermined time at the moment of switching between channels is developed and marketed. The advertising effect is achieved by drastically discounting the selling price of commercially available televisions and encouraging them to watch advertisements.

However, the television outputs an advertisement for a predetermined time during the channel and channel switching, at this time, there is a problem covering a part of the video screen of the television.

Because of this, there was a serious problem of not watching TV properly.

In particular, there is a problem that the viewer does not sufficiently recognize the advertisement because the advertising time is short.

Accordingly, the present invention has been proposed to solve the above problems according to the prior art, and an object of the present invention is to provide an advertisement display device capable of continuously outputting an advertisement image without covering a video screen on a part of a television screen. To provide.

Features of the advertisement display device according to the present invention for achieving the above object,
An NAND & NOR type flash memory 10 containing advertisements and a graphic processor to control the system of the advertisement display device, and to generate an advertisement signal from the NAND & NOR type flash memory 10 containing the video overlay and advertisement. A cable controller (CATV Tuner) 30 for tuning an analog broadcast signal received from a microcontroller 20 and an external cable or a TV antenna, and outputting the tuned analog broadcast signal. In the advertising display device provided with,
In addition to receiving an analog audio / video signal from an external terminal, an analog broadcast signal output from the cable television tuner 30 is received, and the received analog video signal is converted into a digital video signal. The digital video signal is formed with a blanking 40-5 to be a commercial under the screen 40-2 according to the control of the horizontal and vertical down / up scaler for changing the screen size, and the video signal, the synchronization signal (horizontal) A video A / D converter 40 for outputting synchronous, vertical-synchronous, and various remaining signals (horizontal, vertical-scaler, clock, field);
Receives and stores the synchronization signal and various remaining signals output from the video A / D converter 40, and receives and stores the synchronization signal and various remaining signals output from the video D / A converter 70 to be described later. A video buffer memory control logic unit 50 for timing generation of writing or reading data from a first FIFO (first IC component for outputting first input data);
A FIFO video buffer memory 60 for receiving and temporarily storing the scaler converted video signal output from the video A / D converter 40 and outputting the stored video signal;
Reads the video signal stored in the FIFO video buffer memory 60, overlays graphic data or picture data and outputs it to the television screen 40-2, and the advertisement signal provided from the microcontroller 20. Is composed of a video D / A converter 70 for outputting to the blanking 40-5 formed in the lower portion of the television screen 40-2.

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Hereinafter, with reference to the accompanying drawings a preferred embodiment of the advertising display device according to the present invention will be described.
1 is a block diagram of an advertisement display device according to the present invention, Figure 2 is a view showing a vertical down-scaling process of the advertisement display device according to the present invention.

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As shown in FIG. 1, the advertisement display device according to the present invention includes a NAND & NOR type flash memory 10 including advertisements; A microcontroller 20 having a graphic processor to control a system of an advertisement display device and to receive an advertisement signal from a NAND & NOR type flash memory 10 including video overlay generation and advertisement; A cable television tuner (CATV Tuner) 30 for tuning an analog broadcast signal received from an external cable or a TV antenna and outputting the tuned analog broadcast signal; In addition to receiving an analog audio / video signal from an external terminal, an analog broadcast signal output from the cable television tuner 30 is received, and the received analog video signal is converted into a digital video signal. The digital video signal is formed with a blanking 40-5 to be a commercial under the screen 40-2 according to the control of the horizontal and vertical down / up scaler for changing the screen size, and the video signal, the synchronization signal (horizontal) A video A / D converter 40 for outputting synchronous, vertical-synchronous, and various remaining signals (horizontal, vertical-scaler, clock, field); Receives and stores the synchronization signal and various remaining signals output from the video A / D converter 40, and receives and stores the synchronization signal and various remaining signals output from the video D / A converter 70 to be described later. A video buffer memory control logic unit 50 for timing generation of writing or reading data from a first FIFO (first IC component for outputting first input data); A FIFO video buffer memory 60 for receiving and temporarily storing the scaler converted video signal output from the video A / D converter 40 and outputting the stored video signal; Reads the video signal stored in the FIFO video buffer memory 60, overlays graphic data or picture data and outputs it to the television screen 40-2, and the advertisement signal provided from the microcontroller 20. Is composed of a video D / A converter 70 for outputting to the blanking 40-5 formed in the lower portion of the television screen 40-2.

The operation of the advertisement display device according to the present invention configured as described above will be described with reference to FIG. 3.

First, the advertisement is stored in the NAND & NOR type flash memory 10 of the advertisement display device prior to the operation description of the present invention.

When the advertisement storage is completed in the NAND & NOR type flash memory 10, the cable TV tuner (CATV Tuner) 30 tunes the analog broadcast signal received from an external cable (Cable) or a TV antenna (TV Antenna), The tuned analog broadcast signal is output to the video A / D converter 40.

The video A / D converter 40 receives an analog audio / video signal from an external terminal, receives an analog broadcast signal output from the cable television tuner 30, and receives the received analog broadcast signal. Convert the video signal into a digital video signal. The video A / D converter 40 includes a horizontal and vertical down / up scaler for changing a screen size, and the horizontal and vertical down / up scaler is a microcomputer. When the video screen is reduced to the Y-axis according to a control signal preset in the controller 20, the screen is cut out at equal intervals or a corresponding interval (in this case, blanking (vertical down) to be commercialized at the bottom of the screen. -Scaled part) occurs) Output to the video buffer memory control logic unit 50. The video A / D converter 40 also converts the converted digital video signal (video signal, synchronization signal (horizontal-synchronous, vertical-synchronous) and various remaining signals (horizontal, vertical-scaler, clock, field)) into a video. Output to the buffer memory control logic section 50.

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Thereafter, the video buffer memory control logic unit 50 receives the synchronization signal and various other signals output from the video A / D converter 40 and outputs it from the video D / A converter 70 to be described later. The received synchronization signal and various other signals are received and stored, and the timing of writing or reading data is generated in the FIFO video buffer memory 60 which will be described later.

The FIFO video buffer memory 60 receives and temporarily scales the converted video signal output from the video A / D converter 40 according to a timing of writing or reading data of the video buffer memory control logic unit 50. The data is stored and output to the video D / A converter 70.

Thereafter, the video D / A converter 70 receives an advertisement stored in the NAND & NOR type flash memory 10 according to the control signal of the microcontroller 20, and displays the received advertisement signal on the television screen 40-2. And outputs to a blanking 40-5 formed at the bottom of the VCFO, and reads a video signal stored in the FIFO video buffer memory 60, and overlays graphic data or picture data to convert to a television screen to a TV. Output In addition, the video D / A converter 70 feeds a synchronization signal (horizontal-synchronous, vertical-synchronous) and various remaining signals (clock, field) to the video buffer memory control logic unit 50.

Thus, as shown in FIG. 3, the television screen displays an advertisement screen overlaid on a video vertical down-scaled image.

As described above, since the present invention can change the size of the television screen, there is an effect that the advertisement can be displayed on the blanking of the television screen at any time without covering the desktop.

Because of this, the present invention can be advertised to viewers for a long time to produce and send a new advertisement at a low cost, and there is an effect that helps to sell the product.

Claims (1)

An NAND & NOR type flash memory 10 containing advertisements and a graphic processor to control the system of the advertisement display device, and to generate an advertisement signal from the NAND & NOR type flash memory 10 containing the video overlay and advertisement. A cable controller (CATV Tuner) 30 for tuning an analog broadcast signal received from a microcontroller 20 and an external cable or a TV antenna, and outputting the tuned analog broadcast signal. In the advertising display device provided with, In addition to receiving an analog audio / video signal from an external terminal, an analog broadcast signal output from the cable television tuner 30 is received, and the received analog video signal is converted into a digital video signal. The digital video signal is formed with a blanking 40-5 to be a commercial under the screen 40-2 according to the control of the horizontal and vertical down / up scaler for changing the screen size, and the video signal, the synchronization signal (horizontal) A video A / D converter 40 for outputting synchronous, vertical-synchronous, and various remaining signals (horizontal, vertical-scaler, clock, field); Receives and stores the synchronization signal and various remaining signals output from the video A / D converter 40, and receives and stores the synchronization signal and various remaining signals output from the video D / A converter 70 to be described later. A video buffer memory control logic unit 50 for timing generation of writing or reading data from a first FIFO (first IC component for outputting first input data); A FIFO video buffer memory 60 for receiving and temporarily storing the scaler converted video signal output from the video A / D converter 40 and outputting the stored video signal; Reads the video signal stored in the FIFO video buffer memory 60, overlays graphic data or picture data and outputs it to the television screen 40-2, and the advertisement signal provided from the microcontroller 20. And a video D / A converting unit (70) for outputting the output to a blanking (40-5) formed at the bottom of the television screen (40-2).

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