KR20040107750A - Auction for determining the successful bid using the time lag - Google Patents

Abstract

PURPOSE: An auction method determining a successful bid by using an extended opportunity on an Internet auction site is provided to determine the successful bid depending on a result of an extended time by allowing a bidder to extend the fixed time if the bidder registers a chance opportunity when the bid is reached to the successful bid. CONSTITUTION: A user selects an auction ticket for a desired article(S100). The user fixes a limit value for buying the auction ticket(S200). An auction client finds out an average time from an auction time determiner by monitoring a cycle for receiving a reply signal matched with a signal transmitted to an auction server system(S300). The auction time determiner calculates a price rising range by the average time(S400). A successful bid order is selected by a predetermined selection method(S600). A controller judges the successful bid order by the bid of the article received to the auction server system(S700). For the successful bidder that the controller receives an auction request signal through a connection part, the used auction ticket is repaid with cash depending on the successful bid order(S800).

Description

Auction for determining the successful bid using the time lag}

The present invention relates to a method of determining the auction bid price according to the result after the auction. More specifically, after the purchaser wishes to access the Internet auction site, the purchaser has a specific extension time when the auction bidding price reaches a certain level. The bidding price is determined by using an extension opportunity, which is selected and the selling price is determined according to the score of the extension time.

As Internet e-commerce sites grow exponentially, various sales methods have emerged. Among various sales methods, online auctions in telecommunications include the auction participant deciding the auction price and the rising price, and referring to the auction proceeding price, if the price is higher than the price within the limit price, the auction participant continuously participates in the auction. It was done in a way.

However, such conventional auction participation method is hard to attract netizens' attention due to the fierce competition among internet auction sites, and since the purchase price is unilaterally selected by the purchasers, the sellers can always register the product cheaply. There is no choice but to. Accordingly, each auction site uses a variety of methods to increase the participation rate of the Internet users, but the situation is not satisfactory.

Accordingly, the present invention has been made to solve the above problems, the object of the present invention is that when the auction bid reaches the winning bid price during the bidding after accessing the Internet auction site, the purchaser wishes to register a chance opportunity Then, the purchaser wishes to provide an auction method in which a successful bid price is determined using an extended opportunity in which the bid price is determined according to the result of the extended time by extending the designated time using the extended opportunity.

1 is a schematic diagram of a connection state of an internet communication network including a purchaser PC and a server according to an auction method in which a successful bid price is determined using an extension opportunity of the present invention;

2 is a flowchart illustrating an online auction processing process according to an auction method in which a successful bid price is determined using an extension opportunity of the present invention.

3 is a graph showing the participation rate during the auction when performing an online auction,

<Description of the code | symbol about the principal part of drawing>

100: auction server system 200: auction client

210: control unit 220: output unit

230: connection unit 240: auction decision unit

250: auction timing determination unit 260: timer

270 input unit

In order to achieve the above object, the auction method in which the successful bid price is determined by using the extension opportunity of the present invention is very important as a marketing part. Plan card, subway. In addition to bus ads, we also link to Internet consignment posting ads. In addition, 3 minutes auction marketing target of. And. College students (10's to 20's) are the main clients. In addition, auction items are mainly products that are attractive to students, and catches fashionable items by age and gender by season. As an example, in the case of electronic products, young people prefer CDP, MD, PS2, digital cameras, mobile phones, laptops, computers, etc., and in the case of luxury goods and accessories, shoes, handbags, wallets, watches for young women. , Accessories (rings, necklaces, sunglasses), clothing, etc. are adopted, and inline, motorcycles, cars, etc. are adopted when the auction grows later.

Hereinafter, the objects, features, and advantages of the present invention described above will be described in detail with reference to preferred embodiments of the present invention shown in the accompanying drawings.

First, an auction system in which a successful bid price is determined by using an extension opportunity having a client PC and a web server will be briefly described.

The purchaser PC having a web browser is usually connected to another web server through an internet network. The screen output for auction participation is normally displayed by a web browser, the auction participation and auction result data transmitted by the purchasing client 200 from the auction server 100 connected to the web server (hereinafter described in detail in Figure 1) is After receiving it is processed and the auction procedure is performed. Referring to FIG. 1 in the auction participation system, a system in which a successful bid price is determined using an extension opportunity in the online auction processing according to the present invention.

As shown in FIG. 1, the auction server 100 compares and determines price data transmitted from each auction client 200 and performs an operation for auctioning a product at the highest price.

According to the configuration of FIG. 1 showing the auction system, the control unit 210 receives information on the auction price of the item transmitted from the auction server 100 and outputs to the output unit 220, input from the input unit 270 The auction price of the article is transmitted to the auction server 100 according to the time set in the timer 260.

The output unit 220 participates in the auction and outputs the auction price of the article to be changed. The connection unit 230 accesses the auction server 100 to receive information on the auction price of the article that is changed at any time and transmits new auction price information to the auction server 100 according to the time set in the timer 260. The auction price determining unit 240 determines the auction bet price by setting a priority among the items received by the auction server 100 as a middle price between the current auction price and the marginal price. The auction timing determiner 250 calculates an average time when data between the auction server 100 and the auction client 200 is transmitted / received so that the auction may participate before the auction deadline. The timer 260 displays the auction deadline and the current time of the article. The input unit 270 sets a successful bid price for purchasing a product by participating in an auction and a marginal price for purchasing a product, and is used to set a time for resetting the successful bid price of the product by participating in an auction.

A method of performing an online auction in which a successful bid price is determined using the extension opportunity of the present invention having such a configuration will be described in detail with reference to FIGS. 2 to 3.

First, the auction right for the item to purchase from among the items put in the auction is selected (step: S100). Here, when purchasing the goods by selecting the auction ticket, the kind of the auction ticket is 500, 1000, 1500, 2000 won applicable according to the value of the product, and the payment method of the purchase client is credit card, mobile phone, ARS, OK cashback It is settled.

Next, a threshold value for purchasing the selected auction ticket is set (step S200). Here, as a limit of the auction right, an auction right is only available for the auction applied to it. Here, the selection of the article and the setting of the threshold value outputs information on the article transmitted from the auction server system 100 to the auction client 200 through the connection unit 230 as shown in FIG. The auction participant visually confirms the display through 220 and then selects it by using the input unit 270 which is a component of the auction client 200. Meanwhile, the limit value means that the auction participant can purchase the selected item. The maximum extension time value that can be used means that the object cannot be selected for more time.

After the setting, the auction client 200 enters the auction hall. At this time, the auction starts at 23:30 every night when the degree of participation, i.e. the participation rate r is most active, can be changed. Auction participants enter each auction house. However, it is impossible to participate without the auction ticket.

Subsequently, if an entrance auction is permitted, the auction timing determination unit 250 monitors a reception cycle of a response signal corresponding to a signal transmitted from the auction client 200 to the auction server system 100 a predetermined number of times. Obtained from (step: S300).

Here, the auction start is announced five minutes before the auction start by counting by attaching visual and audio effects to each auction house main screen. This has a psychological urge, and the preferred time is to set the auction time to 3 minutes + a second. Where a second represents an extension time. In addition, due to the increase in the number of bidders in the deadline, + a seconds (1-30 seconds) to extend more people to use the auction ticket. The average time is set to 15 to 20 seconds per auction, and the reason for setting the average time is to set a time for transmitting the auction request signal from the auction client 200 to the auction server system 100 normally before the auction closes. .

The auction timing determination unit 250 calculates a price increase for purchasing the product according to the obtained average time (step: S400).

Here, the calculation of the price increase is divided into one second by the price increase within the average time obtained (step S500).

According to this division, only one unit (1 ~ 100 won) can be added to each division, and only 100 bidders can register for each division, and the starting price of each product is 1/100 of the commodity price (current price). To decide.

At this time, the participation rate at the auction is shown in the graph of FIG.

3 shows that the participation rate (r) decreases to the middle and then rises to a second in the second half.

Here, if the average time is 10 seconds, the unit quantity (10 persons) performed by the simultaneous bidder and the bidder at the time of auctioning a notebook is disclosed and described in Table 1, for example.

As can be seen from Table 1, the auction product is a SONY notebook, a bid price: 75,450 won.

In Table 1, the winning bidders are selected based on a predetermined criterion by the successful bidder selection method (step: S600). The predetermined criterion is the highest auction number of times in which the first number is the highest price, the second number is the same price, and the number of times the number of participation (bidding) is the highest bidding, the third ranking is the first time the first time Shall be.

After selecting the successful bid ranking (S600), the auction price of the item received by the auction server system is determined by the controller 210 in the successful bid ranking (step S700), and according to the successful bid ranking result, the auction The auction ticket used only for the successful bidder received by the controller 210 of the auction client 200 through the connection unit 230 is refunded in cash (step: S800). In other words, in order to obtain a psychological effect of the promotion of the auction ticket, that is, even if only 10 people enter the auction, the repayment measure is increased to all the public members (10 people). Here, the amount of the auction ticket is the winning bid price as goods and cash (auction ticket price-winning bid price).

Although the invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that modifications and variations can be made within the spirit and scope of the invention, and such variations or modifications are within the scope of the appended claims. will be.

As described above, according to the auction method in which the successful bid price is determined by using the extension opportunity of the present invention, after searching for the auction price immediately before the final auction deadline so as to introduce a variable called an extended time to become a more interesting reverse auction, There is an advantage to encourage the auction participation by making the auction process that can be auctioned at a reasonable price within a limit amount more interesting.

Claims (2)

In the method of performing auction by connecting a plurality of auction clients to the auction server system, Selecting an auction right for the item to be purchased (S100); Next, setting a limit value for purchasing the selected auction ticket (S200); After the setting, the auction client 200 enters the auction hall, and if auction participation is allowed, the reception period corresponding to the signal transmitted from the auction client 200 to the auction server system 100 is predetermined. Obtaining the average time from the auction timing determiner 250 by monitoring the number of times (S300); Calculating, by the auction timing determiner, a price increase for purchasing the product according to the obtained average time (S400); Calculating the price increase amount by dividing a second by 10 as the price increase amount within the obtained average time (S500); Dividing (S500); (S600) selecting a successful bid order based on a predetermined criterion by a successful bidder selection method; Determining the successful bid ranking in the control unit 210 after selecting the successful bid ranking (step S600), the auction price of the item received by the auction server system (S700); And, According to the auction result, the auction request signal used only for the successful bidder received through the connection unit 230 in the control unit 210 of the auction client 200 includes a step of refunding the cash (S800) Auction method in which a successful bid price is determined by using an extension opportunity. The method of claim 1, The predetermined criterion in the step of selecting the winning bidding step (S600) is the highest number of biddings for the number of bidders who win the number of bids when the first ranking is the highest price and the second ranking is the same price, and the third ranking is the first time. An auction method in which a successful bid price is determined using an extended opportunity, characterized in that the quick person is successful.