KR20040081506A - Advertisement method of mobile phone - Google Patents

Abstract

PURPOSE: An AD(ADvertisement) method for a mobile phone is provided to inform a user of an AD contents list by using the SMS(Short Message Service) or the MMS(Multimedia Message Service), and make the user download the AD contents and an electronic coupon by using the wireless Internet. CONSTITUTION: After registering the AD contents and the electronic coupon to a server of a mobile communication provider, the list of the AD contents and the electronic coupon is transmitted to a terminal(S2). The terminal searches the contents of the electronic coupon advancing an event and requests the download of the desired AD contents by connecting to the server through the Internet(S4). If the user views the Ad contents by displaying the AD contents, the server transmits the electronic coupon and the electronic coupon is stored in the terminal(S7).

Description

How to advertise on mobile phones {ADVERTISEMENT METHOD OF MOBILE PHONE}

The present invention relates to a technology for advertising advertising content in connection with an electronic coupon in a mobile phone, and in particular, to notify the user of the list of advertising content using a message service, and the user side to download the advertising content and electronic coupon using the wireless Internet One way to make a mobile phone is about advertising.

In recent years, mobile phones have become widespread and are becoming a living necessity of modern man, and various industries related to this are in the spotlight.

However, in the conventional mobile phones, there is a defect that the advertiser and the user do not have a suitable advertising technology to satisfy both of them can not maximize their profit.

Accordingly, an object of the present invention is to notify a user of a list of advertisement contents by using Short Message Services (SMS) or Multimedia Message Services (MMS), and download the advertisement contents and the electronic coupon by using the wireless Internet. The present invention provides a method for advertising a mobile phone.

1 is a signal flow diagram showing a processing procedure for the advertisement method of the present invention mobile phone.

Figure 2 is an illustration of a protocol for the advertising method of the present invention mobile phone.

According to an aspect of the present invention, there is provided a method of advertising a mobile phone, comprising: a first step of registering internet advertising content and an electronic coupon on a server of a mobile communication company, and then transmitting the wireless internet advertising content list and the index list of the electronic coupon to a terminal; A second step of accessing the server through the wireless Internet (WAP) from the terminal to search the contents of the electronic coupon currently in progress and requesting downloading of desired advertisement contents; When the user displays the downloaded advertising content on the screen and the user reads the advertising content, the third method comprises transmitting and storing the electronic coupon to the user terminal using the TCP / IP protocol. When described in detail with reference to the accompanying Figures 1 and 2 as follows.

First, the advertising company or business that wants to advertise through a terminal (mobile phone), affiliated stores register the wireless Internet advertising content (video, still images, sound, etc.) and electronic coupons in the server of the mobile carrier (S1).

In addition, the server of the mobile communication company stores each wireless Internet advertising content list and the index list of the electronic coupon and transmits them to the user terminal using an SMS or MMS message. (S2)

Thereafter, the user accesses the server of the mobile communication company through the wireless Internet (WAP) from his terminal as a subscriber of the mobile communication company and retrieves the contents of the electronic coupon that is currently in progress. (S3)

If the user finds the electronic coupon of the advertisement content that the user wants, the server of the mobile communication company requests the terminal to download the advertisement content.

At this time, the user terminal maintains or terminates the WAP connection and makes a PPP connection to the server passed through the parameter. When the PPP connection is completed, the URL is sent to the server using the GET command of the HTTP protocol using the TCP / IP protocol to request information about the file to download. When accessing the URL, the phone number of the corresponding terminal is attached as a parameter to request information on the advertisement content.

If the user terminal does not receive the HTTP response header within a certain time after transmitting the start frame to the mobile communication company server, the user terminal releases the communication connection state, displays an error message on the screen, and returns to the menu screen. However, when the terminal receives the response header, the header information of the advertisement content received from the mobile carrier server is analyzed to check whether the advertisement content can be played on the terminal, whether there is a memory space to store, and other necessary matters. do.

If there is no space to store the file as a result of the inspection, if the user wants to delete after displaying the message "Insufficient space to store", the user can select and delete any file among previously downloaded files. do. If an error occurs while downloading the advertisement content, the error occurrence message is displayed, and then the TCP / IP connection is released and the user returns to the user menu screen.

When the reception of the advertisement content is completed and stored in the terminal of the user through the above process, the parameter of the storage result is reported to the server of the mobile communication company. Thereafter, the terminal displays the downloaded advertisement content on a screen by using a built-in browser (S5).

When the user views all the advertisement contents displayed on the terminal, the terminal transmits information on the result parameter indicating that the user has viewed the advertisement contents to the server of the mobile communication company. Accordingly, the server checks the result parameter transmitted from the terminal and transmits the electronic coupon to the user terminal using the TCP / IP protocol (S6).

At this time, the user terminal stores the downloaded electronic coupon in the internal memory and reports the parameter for the electronic coupon storage result to the server.

The server receiving the electronic coupon storage result from the terminal terminates the HTTP connection after transmitting the HTTP response header along with the HTTP termination code to the terminal. The server generates a log of the result downloaded from the terminal, and stores the billing list in the server database only in the case where the billing process is normal, and then executes billing to the advertiser. The terminal checks the value of the HTTP code from the server, and terminates the HTTP connection and PPP if the HTTP termination code.

Thereafter, the user can present the electronic coupon information at the time of cyber payment or credit card payment using the terminal to receive a fee reduction.

As described in detail above, the present invention receives an advertisement content using a mobile phone and receives an electronic coupon in return for viewing the advertisement, and purchases an item at a low price or uses various convenience facilities using the electronic coupon. By making it available at a low price, it is possible to create a common interest between the user and the client.

Claims (5)

Registering the internet advertisement contents and the electronic coupon with the server of the mobile communication company and transmitting the list thereof to the terminal; A second process of accessing the server through the Internet from the terminal to search the contents of the electronic coupon which is currently undergoing the event, and requesting downloading of desired advertisement contents; And displaying a downloaded advertisement content on a screen, and when the user views the advertisement content, the server transmits and stores the electronic coupon to the terminal. The method of claim 1, wherein the advertisement content is content related to a video, still image, or sound. The method of claim 1, wherein an SMS or an MMS message is used to transmit the advertisement contents and the index list of the electronic coupon to the terminal. The method of claim 1, wherein the Internet of the second process is wireless Internet. The method of claim 1, further comprising: receiving an electronic coupon storage result from the terminal; Terminating the HTTP connection after transmitting the HTTP response header with the HTTP termination code to the terminal; Generating a log of the result downloaded from the terminal, and storing the billing list in the server database only in the case where the billing process is normal, and then executing billing to the advertiser. Way.