KR20040079625A - A Method For Providing Internet Contents Using Code Pattern - Google Patents

Abstract

PURPOSE: A method for offering contents using a code pattern is provided to buy goods at an Internet site connected by attaching a barcode recording the Internet site information related to the advertised goods and making a portable terminal read the barcode. CONSTITUTION: A code pattern image attached to the contents on printing is pictured(S500). Code information is extracted by decoding the pictured code pattern image(S510). The URL(Uniform Resource Locator) information matched with the code information is extracted(S520). A contents information request message is transmitted to a provider server matched with the URL information(S530). The contents information matched with the URL information is received from the provider server(S560).

Description

A Method For Providing Internet Contents Using Code Pattern}

The present invention relates to a content providing method using a bar code, and more particularly, a bar code in which internet site information related to a product is attached to a product advertisement, and a mobile terminal reads the bar code and accesses the corresponding internet site. It relates to a content providing method using a bar code to obtain information.

Background Art [0002] In recent years, with the popularity of the Internet, the address of Internet sites that provide product information or purchase information of products are often displayed on one side of product advertisements published in newspapers, magazines, catalogs, and the like. This is a more aggressive marketing method to attract readers who read advertisements beyond realistic advertising to purchase realistic products.

However, this marketing method is, in practical terms, when a reader reads a newspaper or magazine and sees an advertisement for a product he or she is interested in, he remembers or notes the address of the corresponding Internet site and later uses the computer to There is a problem that rarely purchases a product by accessing an Internet site.

Accordingly, there is a growing demand for a service providing method that overcomes the irrationality of the conventional product advertisement method and leads readers who read the advertisement to a more realistic product purchase.

Accordingly, the present invention has been made to solve the above problems, the first object of the present invention is to attach a bar code recorded the Internet site information related to the product in the product advertisement and the mobile terminal reads the bar code to the corresponding Internet site It is to provide a content providing method using a bar code to be able to access the product to purchase.

It is a second object of the present invention to provide a content providing method using a barcode in which a portable terminal reads a barcode attached to a printed matter and directly downloads data or multimedia data information published in the printed matter.

It is a third object of the present invention to provide a content providing method using a bar code that enables a mobile terminal to read a bar code attached to a printed matter and receive a plurality of web page information related to data or multimedia data information published in the printed matter. .

A fourth object of the present invention is to provide a content providing method using a barcode that is compatible with a conventional portable terminal so that the service can be provided even in a conventional portable terminal.

1 is a block diagram of a content providing system using a barcode according to the present invention;

2 is a block diagram showing an internal configuration of a service provider server of FIG. 1;

3 is a block diagram showing an internal configuration of a user terminal used in the present invention;

4 conceptually illustrates a data structure of a content information request message;

5 is a flowchart illustrating a process of performing a content providing method using a barcode according to a first embodiment of the present invention;

6 is a flowchart illustrating a process of performing a content providing method using a barcode according to a second embodiment of the present invention;

7 is a flowchart illustrating a process of performing a content providing method using a barcode according to a third embodiment of the present invention.

<Brief description of the major reference numerals>

10: user terminal, 11: imaging unit,

13: decoder, 15: control unit,

17: web browser, 19: transceiver

20: communication network, 30: operator server,

32: code distribution unit, 33: barcode image analysis unit,

35: code information analysis unit, 36: transceiver unit,

37: code information database management unit,

40: code information database, 50: web server,

60: Barcode.

According to a first aspect of the present invention for achieving the above object, in the method for receiving content using a code pattern in the user terminal, the step of imaging the code pattern attached to the content posted on the printed matter, Extracting code information by decoding the photographed code pattern image, extracting URL information corresponding to the code information, transmitting a content information request message to a service provider server corresponding to the extracted URL information, and Content providing method using a code pattern comprising the step of receiving the content information corresponding to the URL information from the operator server may be provided.

According to a second aspect of the present invention for achieving the above object, in the method for providing content using a code pattern in the operator server, generating code information related to a specific content, corresponding to the code information Generating a code pattern image, receiving a content information request message from a user terminal, wherein the user terminal includes a decoder capable of decoding the code pattern image, and decodes the code pattern image to URL information of an operator server Extracting, analyzing the received code information, extracting content information corresponding thereto, and transmitting the extracted content information to the user terminal; This may be provided.

According to a third aspect of the present invention for achieving the above object, in the method for receiving content using a code pattern in the user terminal, the step of imaging the code pattern attached to the content posted on the printed matter, Decoding the photographed code pattern image to extract code information, transmitting a content information request message including the extracted code information to a business operator server, and receiving web page information related to the content from the business operator server; And receiving a web page selection command from a user, transmitting a content information request message to a web server operating the selected web page, and receiving the content information from the web server. A content providing method using a code pattern may be provided. All.

According to a fourth aspect of the present invention for achieving the above object, in the method for providing content using a code pattern, generating code information related to web page information for providing a specific content, the code information Generating a code pattern image corresponding to the step of receiving a content information request message including the code information from a user terminal, wherein the user terminal includes a decoder capable of decoding the code pattern image; Is generated by decoding the code pattern image photographed by the user terminal, analyzing the received code information, extracting web page information corresponding thereto, and transmitting the extracted web page information to the user terminal. And the user terminal is connected to the web page information. A content providing method using a code pattern may be provided by accessing a corresponding web server and receiving the content information from the web server.

According to a fifth aspect of the present invention for achieving the above object, in a method for providing content using a code pattern, the image pickup unit provided in the mobile terminal is attached to the code pattern attached to the content posted on the printed matter. Photographing, transmitting, by the portable terminal, a content information request message including the photographed code pattern image to a provider server, extracting code information by analyzing the code pattern image by the provider server; Analyzing the code information, extracting at least one web page information corresponding to the code information, and transmitting the extracted web page information to the mobile terminal by the operator server. A content providing method using a code pattern may be provided.

Other objects, specific advantages and novel features of the present invention will become more apparent from the following detailed description and the preferred embodiments associated with the accompanying drawings.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a content providing system using a barcode 60 according to the present invention.

As shown in FIG. 1, the content providing system using the barcode 60 according to the present invention includes a user terminal 10, an operator server 30, and a plurality of web servers 50.

The user terminal 10 is a portable mobile communication terminal coupled with the operator server 30 through a communication network 20 including a wireless communication network and a wired communication network, and transmits and receives information with the operator server 30 through the communication network 20. do. As the user terminal 10, a wireless communication terminal such as a mobile phone, a PCS, or a PDA may be used. Terminal 10 used in the present invention is provided with a function for reading and decoding the barcode 60, the URL recorded in the barcode 60 by reading the barcode 60 recorded on printed matter, such as newspapers, magazines, etc. The information is extracted and connected to the operator server 30, or after extracting the code information, it is transmitted to the operator server 30 through the communication network 20. The URL information may be a numeric URL of the corresponding domain. The detailed configuration of the user terminal 10 will be described with reference to FIG. 3 below. In addition, as the user terminal 10, a computer, a laptop, or the like may be used in addition to the portable terminal.

The operator server 30 is a computer provided to a company that provides a content providing service according to the present invention. When the operator server 30 receives a content request message from the user terminal 10 through the communication network 20, the operator server 30 extracts the corresponding content and the user terminal ( 10) extracts web page information that is transmitted to or provides the corresponding content, and provides the same to the user terminal 10. Here, the operator server 30 may be a computer of a separate operator from a communication provider (not shown) that provides the communication network 20, or the service provider directly provides the service using its communication network 20 and a computer. In this case, the service provider may be a computer of a carrier.

The web server 50 is a computer provided to a company that has contents related to the contents recorded in the bar code. The web server 50 extracts web page information corresponding to the web page information request message received from the user terminal 10 to the user terminal ( 10) Perform the functions provided by. That is, the web server 50 is used when the operator server 30 does not provide a content providing service directly but holds information of web servers holding the corresponding content.

2 is a block diagram showing the internal configuration of the operator server 30 of FIG. As shown in FIG. 2, the operator server 30 may include a code distributor 32, a barcode image analyzer 33, a code information analyzer 35, a transceiver 36, and a code information database manager 37. And a control unit 34.

The code distribution unit 32 analyzes the service identifier 91 included in the content request message 90 received from the user terminal 10 to classify the type of service. The code distribution unit 32 analyzes the service identifier 91 to provide the service. Recognizing that the type of the content providing service, according to the embodiment transmits the received bar code image or code information to the bar code image analysis unit 33 and code information analysis unit 35, respectively.

The barcode image analyzing unit 33 receives the barcode image captured by the image capturing unit 11 when the decoder 13 for decoding the barcode 60 is not provided in the user terminal 10 and receives the code information therefrom. After extraction, the extracted code information is transmitted to the code information analyzer 35.

The code information analyzer 35 analyzes the code information 95 received from the code distributor 32 or the barcode image analyzer 33 and extracts web page information having content information therefrom. do. The code information analysis unit 35 refers to the code information database 40 storing the user code information corresponding to the code information 95 with the received code information 95 and the web page corresponding to the code information 95. Extract the information.

The transceiver 36 receives a content information request message 90 from the user terminal 10 and transmits the extracted content information or web page information to the user terminal 10.

The code information database manager 37 manages the code information database 37 in which the web page information of the web server 50 corresponding to the code information 95 is stored.

The control unit 34 is for controlling the respective components, and generates a control signal for controlling the barcode image analyzing unit 33 and the code information analyzing unit 35, and corresponds to the received content request message 90. The content is extracted and transmitted to the transceiver 36.

3 is a block diagram showing the internal configuration of the user terminal 10 used in the present invention.

As shown in FIG. 3, the user terminal 10 used in the present invention includes an image capturing unit 11, a decoder 13, a control unit 15, a user interface unit 17, and a transceiver unit 19. . In FIG. 3, only the configuration related to the present invention is shown, and the same configuration as that of the ordinary portable terminal is omitted in order to avoid confusion in the description.

The image pickup unit 11 is an image recognition or image pickup means. In the present invention, the barcode 60 is recognized (or imaged) to convert the recognized analog image data into digital image data to be transmitted to the decoder 13. Perform the function. The imaging unit 11 may be configured as an external or internal type of the user terminal 10. The imaging unit 11 may be a scanner, a PC camera, a digital camera, a web camera, or the like.

The decoder 13 analyzes the digital image data received from the image capturing unit 11 and extracts code information. The decoder 13 may be configured with one-dimensional and two-dimensional code recognizers according to the type of the barcode 60. The code information extracted by the decoder 13 may be a preset code value. However, according to the third embodiment of the present invention to be described later, the user terminal 10 may not include a decoder 13. By doing so, the content providing service according to the present invention can be provided using the user terminal 10 equipped with the conventional camera. In this case, the operator server 30 should include a configuration for decoding.

The user interface 17 is a part that provides an interface between the user and the user terminal 10. More specifically, the user interface 17 performs a function of providing a user interface so that the user can access the operator server 30 to receive the Internet content. In addition, when the web page information is received from the user server 30, a function of providing a user interface for accessing the web server is performed. The user interface 17 is generally a web browser. Currently, 3G mobile communication such as 2G mobile communication and IMT-2000 portable terminal has a built-in wireless web browser for supporting download of multimedia data such as video. Such wireless web browsers typically support wireless Internet functionality using the Wireless Aplication Protocol (WAP), which simplifies the amount of processing data to implement the Internet browser functionality in mobile devices with limited display and memory capacities. Protocol.

The transceiver 19 performs a function of transmitting a user content request message 90 including the code information 95 received from the decoder 13 to the operator server 30. In addition, the transceiver unit 19 transmits a barcode issuing request message including user contact information to the operator server 30 in the barcode issuing step.

The control unit 15 is for controlling each of the above elements, and when an image capturing button is input from a user, the control unit 15 generates an image control signal and transmits the image control signal to the image pickup unit 11, and generates a decoding control signal and transmits the image to the decoder 13. In addition, the transmission / reception control signal is transmitted to the transmission / reception unit 19 to transmit the user content request message 90 to the operator server 30.

3 also shows an example of a barcode 60. The bar code 60 includes a one-dimensional barcode and a two-dimensional barcode such as a PDF-417 code, a QR code, a data matrix, and the like.

The bar code 60 widely used at present is mainly a one-dimensional bar code, and can express only simple and limited information such as alphabets, letters, and numbers. On the other hand, the two-dimensional bar code is a flattened data arranged on the horizontal axis and the vertical axis, and can be expressed in Korean and pictures. In the present invention, a two-dimensional bar code is used to record a large amount of information.

4 conceptually illustrates a data structure of a user content request message 90.

As shown in FIG. 4, a service identifier 91, terminal information 93, and code information 95 are recorded in the user content request message 90.

The service identifier 91 is a part in which the type of service to be provided by the service provider server 30 is recorded. The operator server 30 may provide various services that can be provided using the barcode 60, for example, a content providing service, a taxi call service, an advertisement service, a product purchase connection service, and the like. For example, by assigning four bits to the service identifier 91, 0001 can be used as a taxi call service, 0010 is an advertisement service, 0011 is a product purchase connection service, and 0100 is an identifier indicating a content providing service. Here, it is natural that the number of bits allocated to the service identifier 91 can be changed according to the type of service provided by the service provider server 30 or the need.

The terminal information 93 is a telephone number of the user terminal 10.

The code information 95 is generated by decoding the bar code 60 at the decoder 13 in the user terminal 10 and includes web page information holding content related to the bar code. However, such a structure is merely one embodiment, and code information is not required in the first embodiment to be described later (when content is directly provided by the operator server 30), and in the third embodiment to be described later (that is, When the user terminal 10 does not have the decoder 13, a bar code image other than code information may be included in the content request message 90.

5 is a flowchart illustrating a process of performing a content providing method using a barcode according to the first embodiment of the present invention. The first embodiment is a case where the decoder 13 is provided in the user terminal 10.

First, the user terminal 10 captures the bar code 60 attached to the printed matter (S500). For example, after the user selects the bar code 60 menu of the user terminal 10, the user presses an image capturing button to capture a part of the bar code 60 attached to the printed matter by the image capturing unit 11 such as a camera provided in the terminal. .

The decoder 13 included in the user terminal 10 decodes the captured barcode 60 and extracts URL information of the operator server 30 recorded in the barcode 60 (S510 and S520).

The user terminal 10 accesses the operator server 30 using the extracted URL information, and transmits the content request message 90 to the operator server 30 (S530).

The operator server 30 analyzes the service identifier 91 included in the received content request message (S540). That is, the code distribution unit 32 in the operator server 30 analyzes the service identifier 91 to recognize that the type of service is a content providing service.

The control unit 34 extracts the corresponding content based on the content providing service recognition signal from the code distribution unit 32 (S550). Here, the content may include any one of an image, a sound source, a video, and text, or may be product information, product advertisement information, or the like, as described below.

When the operator server 30 transmits the extracted content information to the user terminal 10 (S560), the received content information is displayed on the screen of the user terminal 10 (S570). In this case, the received content information may be stored according to the user's selection. In addition, when the content is a sound source or a video, the sound source is output through a sound output unit (not shown) of the user terminal 10.

6 is a flowchart illustrating a process of performing a content providing method using a barcode according to a second embodiment of the present invention.

First, the user terminal 10 picks up the barcode 60 attached to the printed matter (S600). For example, after the user selects the barcode 60 menu of the user terminal 10, the user presses the imaging button to display the barcode 60 on the terminal. A part of the barcode 60 attached to the printed matter is picked up by the imaging unit 11 such as a camera provided therein.

The decoder 13 included in the specific terminal 20 decodes the photographed bar code image to extract the code information 95 (S610 and S620), and then executes the content request message 90 including the code information 95. The server 30 transmits the data to the server 30 (S630).

The operator server 30 analyzes the service identifier 91 included in the received content request message (S640). That is, the code distribution unit 62 in the operator server 30 analyzes the service identifier 91 to recognize that the type of service is a content providing service, and transmits the code information 95 to the code information analysis unit 35. .

The code information analysis unit 35 analyzes the received code information and extracts web page information (S650). That is, the code information analyzer 35 extracts web page information corresponding to the received code information 95 from the code information database 40 with reference to the code information database 40. Here, as will be described later, the web page information may be a web page such as an event entry site or a product information providing site.

When the operator server 30 transmits the extracted web page information to the user terminal 10 (S660), the user terminal 10 displays the received web page information on the screen and receives a web page selection command from the user. (S670).

When the user terminal 10 transmits the web page information request message to the web server 50 corresponding to the input web page selection command (S680), the web server 50 extracts the corresponding web page and sends it to the user terminal 10. (S690, S700).

Finally, the user terminal 10 displays the received web page on the screen (S710).

7 is a flowchart illustrating a process of performing a content providing method using a barcode according to a third embodiment of the present invention. The third embodiment is a case where the decoder 13 is not provided in the user terminal 10.

First, the user terminal 10 captures the bar code 60 attached to the printed matter (S700). For example, after the user selects the bar code 60 menu of the user terminal 10, the user presses an image capturing button to capture a part of the bar code 60 attached to the printed matter by the image capturing unit 11 such as a camera provided in the terminal. .

The user terminal 10 transmits the content request message 90 including the captured barcode image to the operator server 30 (S710).

The operator server 30 analyzes the service identifier 91 included in the received content request message (S720). That is, the code distribution unit 62 in the operator server 30 analyzes the service identifier 91 to recognize that the type of service is a content providing service, and transmits the received barcode image to the barcode image analyzer 33.

The barcode image analyzer 33 extracts code information corresponding to the barcode image and transmits the code information to the code information analyzer (S730).

The code information analysis unit 35 analyzes the received code information and extracts web page information (S740). That is, the code information analyzer 35 extracts web page information corresponding to the received code information 95 from the code information database 40 with reference to the code information database 40. Here, as will be described later, the web page information may be a web page such as an event entry site or a product information providing site.

When the operator server 30 transmits the extracted web page information to the user terminal 10 (S750), the user terminal 10 displays the received web page information on the screen and receives a web page selection command from the user. (S760).

When the user terminal 10 transmits the web page information request message to the web server 50 corresponding to the input web page selection command (S770), the web server 50 extracts the corresponding web page and sends it to the user terminal 10. (S780, S790).

Finally, the user terminal 10 displays the received web page on the screen (S800).

Hereinafter, each embodiment will be described through more specific examples in order to help understanding of the present invention.

<1st case> (article related information)

For example, suppose a user reads an article about a particular movie in a newspaper or magazine and wants to see a trailer for that movie. When the user touches the image pickup unit 11 of the user terminal 10 on the barcode 60 attached to one side of the movie article and selects the barcode reading menu, the user terminal 10 is the operator server 30 recorded in the barcode. You will be directed to the website of. When the website extracts the trailer video data of the movie and transmits it to the user terminal 10, the user can view the trailer of the movie through the user terminal 10.

Alternatively, the operator server 30 searches for the corresponding web pages of the websites providing the trailer video of the movie and provides the information to the user terminal 10, and the user accesses the received web page to the trailer of the movie. You can also make it visible.

<2nd case> (Access to product purchase site)

This example assumes, for example, that a user wanted to purchase a product after seeing a product advertisement in a newspaper or magazine. When the user touches the image pickup unit 11 of the user terminal 10 on the barcode 60 attached to one side of the product advertisement and selects the barcode reading menu, the user terminal 10 is the operator server 30 recorded in the barcode. You will be directed to the website of. When the website extracts the product information or the purchase information of the corresponding product and transmits it to the user terminal 10, the user can confirm this through the user terminal 10 and then determine whether to purchase.

Alternatively, the operator server 30 searches corresponding web pages of websites providing product information or purchase information of the product and provides the information to the user terminal 10, and the user accesses the received web page. You can also buy goods.

<Third example> (Event application site access)

This example assumes, for example, that a user wants to enter an event while viewing an event entry advertisement in a newspaper or magazine. When the user touches the image pickup unit 11 of the user terminal 10 on the barcode 60 attached to one side of the event entry advertisement and selects the barcode reading menu, the user terminal 10 receives the operator server 30 recorded in the barcode. ) 'S website. When the website extracts the corresponding event entry information and transmits it to the user terminal 10, the user can confirm the result through the user terminal 10 and then enter the event.

In the present exemplary embodiment, the mobile terminal using the wireless communication network has been illustrated and described, but it is also possible to receive the above user contact information service using a wired / wireless telephone or a public telephone.

According to the present invention, it is possible to provide a method of providing a content using a bar code to attach a bar code recorded on the Internet site information related to the product in the product advertisement, and to allow the mobile terminal to read the bar code to access the Internet site to purchase the product. have.

In addition, the mobile terminal can provide a content providing method using a bar code to read the bar code attached to the printed material and directly download the data or multimedia data information published in the printed material.

In addition, the mobile terminal may provide a content providing method using a bar code that reads a bar code attached to a printed matter and receives a plurality of web page information related to data or multimedia data information published in the printed matter.

In addition, it is possible to provide a content providing method using a barcode that is compatible with a conventional portable terminal so that the service can be provided in a conventional portable terminal.

Although the present invention has been described in connection with the above-mentioned preferred embodiments, it is possible to make various modifications or variations without departing from the spirit and scope of the invention. Accordingly, the appended claims will cover such modifications and variations as fall within the spirit of the invention.

Claims (18)

In the method for receiving content using a code pattern in a user terminal, Photographing a code pattern image attached in association with the content posted on the printed matter; Extracting code information by decoding the photographed code pattern image; Extracting URL information corresponding to the code information; Transmitting a content information request message to a service provider server corresponding to the extracted URL information; And And receiving content information corresponding to the URL information from the service provider server. In the method for providing content using a code pattern in the operator server, Generating code information related to a specific content; Generating a code pattern image corresponding to the code information; Receiving a content information request message from a user terminal, wherein the user terminal includes a decoder capable of decoding the code pattern image, and extracts URL information of the operator server from the code information decoded the code pattern image; Extracting content information corresponding to the URL information; And And transmitting the extracted content information to the user terminal. The method according to claim 1 or 2, And the content information includes at least one of an image, a sound source, a video, and text data related to the content. The method according to claim 1 or 2, The content information is a content providing method using a code pattern, characterized in that the event entry information. The method according to claim 1 or 2, The content information is a content providing method using a code pattern, characterized in that it comprises any one of product information and product advertising. The method according to claim 1 or 2, The URL information is a content providing method using a code pattern, characterized in that the numeric URL. The method according to claim 1 or 2, The content information request message is Content providing method using a code pattern, characterized in that it further comprises a service identifier for indicating the type of service. In the method for receiving content using a code pattern in a user terminal, Imaging a code pattern attached in association with the content posted on the printed matter; Extracting code information by decoding the photographed code pattern image; Transmitting a content information request message including the extracted code information to a service provider server; Receiving web page information related to the content from the operator server; Receiving a web page selection command from a user; Transmitting a content information request message to a web server operating the selected web page; And And receiving the content information from the web server. In the method for providing content using a code pattern, Generating code information related to web page information providing specific content; Generating a code pattern image corresponding to the code information; Receiving a content information request message including the code information from a user terminal, wherein the user terminal includes a decoder capable of decoding the code pattern image, wherein the code information includes a code pattern image captured by the user terminal. Generated by decoding; Analyzing the received code information and extracting web page information corresponding thereto; And And transmitting the extracted web page information to the user terminal. And the user terminal accesses a web server corresponding to the web page information and receives the content information from the web server. In the method for providing content using a code pattern, Imaging the code pattern attached in relation to the content posted on the printed matter by the imaging unit included in the mobile terminal; Transmitting, by the portable terminal, a content information request message including the captured code pattern image to a service provider server; Extracting, by the operator server, code information by analyzing the code pattern image; Analyzing, by the operator server, the code information and extracting at least one web page information corresponding to the code information; And And transmitting, by the operator server, the extracted web page information to the portable terminal. The method according to any one of claims 8 to 10, The web page information is Content providing method using a code pattern, characterized in that any one of the URL information of the web page and the content information of the web page. The method of claim 10, Receiving, by the portable terminal, the received web page information; Receiving, by the portable terminal, a web page selection command from a user; And And connecting the mobile terminal to the selected web page. The method of claim 11, The content information of the web page is a content providing method using a code pattern, characterized in that the event entry information. The method of claim 11, Content information of the web page content providing method using a code pattern, characterized in that it comprises any one of product information, product advertising. The method of claim 11, The URL information is a content providing method using a code pattern, characterized in that the numeric URL. The method according to any one of claims 8 to 10, The content information request message is Content providing method using a code pattern, characterized in that it further comprises a service identifier for indicating the type of service. The method of claim 16, Analyzing the service identifier; And And recognizing that the service type is a content providing service. The method according to any one of claims 1, 2, 8, 9 or 10, The code pattern is a content providing method using a code pattern, characterized in that the two-dimensional barcode.