KR20040067534A - Advertise Compensation via Multi SMS solution - Google Patents

Abstract

PURPOSE: An AD(ADvertisement) reward system for offering the desired real-time information to a registered member and transmitting a wireless message AD in reward for the same are provided to remove the refusal for the AD reception and perform the accurate target AD in real-time by transmitting the wireless message AD to the member in the reward for the real-time information offered to the member. CONSTITUTION: A database stores the information for each registered member in a relation type. A web server(20) searches/outputs a target condition inputted from an advertiser(50). A wireless message transmitting server(30) is linked with the web server. A wireless message receiving terminal(10) receives the information(40) through the wireless message and receives the wireless message AD(60) in the reward for the reception of the wireless message information.

Description

Advertisement compensation system that provides real-time information that registered members want by using wireless message transmission and transmits wireless message advertisement in return for this. {Advertise Compensation via Multi SMS solution}

The present invention allows the registered member to select the information providing service required, and to process and database it secondly, and provide the desired information in the form of a wireless message to the terminal of the registered member in return for the wireless message advertisement. As an advertising compensation system using the internet and wired and wireless communication

Conventional general advertising forms are pushed to an unspecified number (PUSH), which implies a problem of unilaterally distorted information or two-way communication. This resulted in the execution of advertisement of high audience price due to the time and space constraints, and the expression of advertisement pollution appeared.

In addition, people who are randomly exposed to the advertisement may be adversely affected by the objection to the advertisement target.

In order to solve this problem, various types of target advertising methods are being implemented, but this is also a form of processing the primary raw database and pushing it unilaterally, or there is a burden to solve the problems of temporal and spatial aspects. First of all, it is difficult to verify the immediate callback or advertising effect.

Above all, it is inefficient in terms of time and money.

On the other hand, it is difficult for advertisers to approach the desired advertising effects due to the difficulty of advertising planning, excessive advertising cost, and difficulty in setting clear targets.

Therefore, the conventional advertising form as described above has a lot of difficulties in the problem of bidirectionality, time and space limitations and its overcoming.

In order to solve the problems of the conventional method described above, the present invention is conceived as an accurate target advertisement and an immediate and efficient advertisement scheme at a minimum cost.

The member selects the desired wireless message information from time to time to receive the selected information in real time, and at the cost of receiving the wireless message advertisement in proportion to the reception to eliminate the rejection of receiving the advertisement, and in real time, accurate target advertising, so-called callback (CALL BACK) It aims to build an advertising compensation system that is answered in the form of).

1 is a block diagram showing the configuration of a system according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

10: Internet terminal

20: Registered Member's Database Server

30: wireless message transmission server

40: Example of receiving information cell phone display window that registered member wants to receive

50: advertiser's wired / wireless communication terminal

60: Example of a mobile phone display window receiving an advertisement received by a registered member

2 is a flowchart according to an embodiment of the present invention.

3 is an exemplary screen illustrating a reception information selection step when registering a member according to an exemplary embodiment of the present invention.

4 is an example of a target setting screen of an advertiser according to an embodiment of the present invention.

5 is a screen for displaying a search result and creating an advertisement phrase in the advertiser position according to an embodiment of the present invention.

In order to achieve the above object, it operates a member registration system and information providing system, and selects and searches a member's database in response to an advertiser's request and executes an advertisement in the form of a wireless message transmission to a member registrant in real time.

If you explain this in detail with attached drawings

If there is information you want to receive, you agree to the terms of membership and register as a member. This member information is constructed in a relational database broken down in a web server (10 in FIG. 1, S1 in FIG. 2, and FIG. 3).

Secondary processing of membership registration information to the information required for processing and setting targets (S2 of FIG. 1, S2 of FIG. 2). For example, the request information is "weather information" and the purpose of use is "determination of whether or not to depart a fishing boat." The member may infer that he is the owner or captain who has engaged in the fishing industry and has decided whether or not to launch the fishing boat, which may be registered in the individual member information.

The member receives the requested information in real time, and the number of times is stored in association with the member's registration information together with the weight of the information. (40 in FIG. 1, S3 in FIG. 2)

When the advertiser connects to the web server and enters a target advertisement target search condition (50 in FIG. 1, S4 in FIG. 2, and FIG. 4),

The web server searches the database that satisfies the corresponding information and outputs the number of target members meeting the conditions (20 and 5 of FIG. 1).

If the advertiser is not satisfied with the search results, the advertiser repeatedly tries various types of search to select the appropriate target audience. After selecting the target audience and writing the ad text and paying the fee (Fig. 5),

Even during the search of the advertiser, the number of times matching the condition is stored in association with the personal information of the member to extract the member type preferred by the advertiser.

The web server records the number of advertisement transmissions in association with the individual information of the member, and then transmits the advertisement information to the wireless message transmission server, and the wireless message transmission server transmits the advertisement to the wireless terminal of the selected member. S5 of Figure 2

The registered member responds to the advertisements through the terminal and responds to the advertisement with the so-called call back that is easily connected by operating a specific button (eg SEND BUTTON) to the contact information that is inputted and delivered to the terminal in advance. The advertising effect is confirmed and verified. (50 in FIG. 1, S7 in FIG. 2)

In the above-described system, the advertiser executes a high-efficiency target advertisement at low cost and directly checks the effect of the advertisement, and there is no objection because the registered member receives the advertisement in exchange for receiving desired information or content.

In addition, members and advertisers can secure mutual advertising and new customers through two-way communication on the requested information.

The advertising compensation system operators can secure a proper profit model even with advertising income.

Therefore, the advertisement through the above method is a wired / wireless communication supplementary business system that can execute an appropriate targeting advertisement even with the difficulty of advertising planning or a small advertising cost.

Advertising compensation system according to the embodiment of the present invention

First, it can shorten the time of difficulty in advertising planning, execution of advertisements, and ad response from the advertiser's point of view.

Second, it is possible to flexibly execute an advertisement according to an advertising budget or a predetermined advertisement cost through various target settings. In other words, since the advertising cost is set in proportion to the number of members of the searched list, it can be more optimized according to the advertising budget. That is, in the case of a wireless message advertising fee of 30 won, if a list of 10,000 people is found in the search, the advertisement fee is 300,000 won. If the advertising budget is 150,000 won, it is possible to select a list of 5,000 people through additional search by entering more accurate target data (Fig. 5).

Third, the target advertisement according to the interactivity and the processing of the database and the callback accordingly may execute the interactive target advertisement.

Fourth, it is possible to execute the target advertisement that can be easily verified the advertising effect.

Recognize the data such as age, gender, place of residence, occupation, major interests, tastes, and preferences of the members who will be exposed to the advertisement in advance, and execute the advertisement and respond immediately to the callback. In particular, so-called lightning advertisements are possible considering local and temporal characteristics.

Fifth, since the registered members who receive the necessary information free of charge and receive the advertisement as a reward for this, there is no objection to the advertisement, and thus a higher advertisement effect can be expected.

Sixth, registered members and advertising executives have a so-called WIN-WIN effect through the advertising effect through two-way communication.

Seventh, the advertising operators who operate the system contribute to the proper profit and the so-called elimination of advertising pollution, and drastically improve the temporal, spatial, economic and human burden of the existing advertising execution.

The operator is an advertisement compensation system that can contribute to the public interest by introducing public service such as finding lost children and finding traffic accident witnesses for a limited area and time.

Claims (5)

A database (DB) in which information of each registered member is stored relationally; Composed of a web server and a wireless message transmission server linked to the web server for searching and outputting the target target conditions (TARGET) of the advertiser in real time; wireless message receiving terminal of the registered members; Targeted advertising compensation service system, characterized in that the information received through the wireless message and receives a wireless message advertising in return. The method of claim 1, wherein the advertiser first searches the registered member's database for the target advertisement, and if the outputted data is not satisfactory, additionally processing and searching the condition to select an advertisement target. The method of claim 1, further comprising processing information provided by each member to a relational database to facilitate target item setting registration. The advertisement delivery model according to claim 1, wherein the advertisement is first transmitted to the registrant and the advertisement is transmitted in the absence of objection to the advertisement. The advertisement form of claim 1, wherein the advertiser uses a wireless terminal such as a mobile phone to advertise.