CN117670380A - Enterprise brand popularization marketing platform and popularization method - Google Patents
Enterprise brand popularization marketing platform and popularization method Download PDFInfo
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Abstract
The invention provides an enterprise brand promotion marketing platform and a promotion method, and relates to the technical field of network marketing. The enterprise brand promotion marketing platform comprises a brand website building module, a website, a platform promotion module and an analysis module; the brand website building module comprises a brand information module, a brand image module and a brand endorsement module; the website and platform promotion module comprises a directional marketing module, a platform throwing module and a website searching module; the analysis module comprises a data acquisition module, a classification normalization module, a data display module and a problem display module. The brand information module is used for displaying brand information such as products, services, marketing, policies, evaluations and the like in an omnibearing manner, so that a user can know company brands more deeply, the trust degree is increased, and a third party strong-trust department and company information are added by matching with the brand endorsement module, so that the trust degree of the user is further improved.
Description
Technical Field
The invention relates to the technical field of network marketing, in particular to an enterprise brand popularization marketing platform and a popularization method.
Background
One of the important tasks of network marketing is to establish and popularize brands of enterprises on the Internet, the off-network brands of well-known enterprises can be extended on the Internet, and general enterprises can quickly build brand images through the Internet and promote the overall image of the enterprises. The network brand construction is based on enterprise website construction, and the cognition and acceptance of customers and public to enterprises are achieved through a series of popularization measures. To some extent, the value of the network brands is even higher than the direct benefits obtained over the network.
When the prior enterprises popularize brands, the most common problems are that brand information is ambiguous, users are difficult to quickly know the brands, the user trust degree is reduced, especially, some small brands are low in awareness, users are difficult to trust even if products are good, popularization modes are limited, popularization crowds are wide, popularization efficiency is low, precision is low, feedback is difficult to obtain for the problems in the popularization process in time, and the popularization scheme is difficult to optimize in time, so that the popularization effect is reduced.
Therefore, a new enterprise brand promotion marketing platform and a promotion method are developed.
Disclosure of Invention
(one) solving the technical problems
Aiming at the defects of the prior art, the invention provides an enterprise brand promotion marketing platform and a promotion method, which solve the problems that brand information is not clear, users are difficult to quickly know the brand, the awareness is low, users are difficult to trust even if products are good, meanwhile, promotion modes are limited, promotion crowds are wide, promotion efficiency is low, precision is low, feedback is difficult to be obtained in time for problems in the promotion process, and promotion schemes are difficult to be optimized in time, so that promotion effects are reduced.
(II) technical scheme
In order to achieve the above purpose, the invention is realized by the following technical scheme: the embodiment of the invention provides an enterprise brand promotion marketing platform which comprises a brand website building module, a website, a platform promotion module and an analysis module; the brand website building module comprises a brand information module, a brand image module and a brand endorsement module; the website and platform promotion module comprises a directional marketing module, a platform throwing module and a website searching module; the analysis module comprises a data acquisition module, a classification normalization module, a data display module and a problem display module.
Preferably, the brand information module comprises a product information module, a service information module, a website marketing information module, a policy module and an evaluation module, so that main information of the brand can be displayed, a user can know the brand of the company more deeply, and the trust degree is increased.
Preferably, the brand image module comprises a visual module, an auditory module, a product value display module and an originator and team display module.
Preferably, the directional marketing module comprises a basic directional module, an interest directional module and a behavior directional module, wherein the basic directional module, the interest directional module and the behavior directional module can be independently and directionally popularized and used, and can be combined and popularized and used in pairs.
Preferably, the basic orientation module comprises an age span module, a gender module, an academic module and a region module, and is convenient for accurate popularization.
Preferably, the behavior orientation comprises a keyword searching module and an interactive propaganda module, and the keyword searching module comprises a word-generic module, an associated word module and a word-purchasing module.
Preferably, the platform delivery module comprises a 24-hour advertisement module and a pushing module, brand advertisements can be implanted in each platform, and the pushing module can push brand information to platform users.
Preferably, the 24-hour advertisement module and the pushing module both comprise a jumping module, so that the user jumps to the branding website directly.
A promotion method of an enterprise brand promotion marketing platform comprises the following specific steps:
s1, firstly, establishing a website of a brand to be promoted through a brand website establishment module;
s2, product information, service information, marketing information, policy information and evaluation information in the brand are added through the brand information module, so that a user can know the brand in an omnibearing manner, and the trust degree is increased;
s3, adding the visual image and the auditory image of the brand and the product image through a brand image module;
s4, adding information of departments and companies with strong third party public confidence through a brand endorsement module, and further improving the user trust;
s5, the targeted marketing module promotes brand content to the appointed crowd, and small program interactive promotion, keyword search promotion, specific crowd promotion and the like can be adopted, so that promotion accuracy is improved, promotion effectiveness is ensured, keyword ranking is required to be improved for keyword search promotion, and users can quickly browse brand promotion information;
s6, putting the advertisements for 24 hours on each platform, increasing the brand exposure rate, and actively pushing the advertisements, and also increasing the brand exposure rate;
s7, the website searching module can enable the user to directly search the brand website and enable the user to directly browse the brand website;
s8, finally, data analysis is carried out through an analysis module, so that popularization personnel can conveniently know feedback information after popularization in time;
s9, the data acquisition module can acquire click rate and evaluation information of each platform channel, then the click rate and the evaluation information of each platform are classified and regulated through the classification regulation module, and then the popularization click rate of each platform is displayed through the data display module, so that a popularization person can intuitively observe data of each platform, the popularization scheme can be optimized, and the brand popularization accuracy is further improved;
s10, the problem display module can extract the repeatability problem, so that improvement of popularization personnel or product change of enterprises is facilitated, and user satisfaction is provided.
(III) beneficial effects
The invention provides an enterprise brand promotion marketing platform and a promotion method. The beneficial effects are as follows:
1. the enterprise brand promotion marketing platform displays brand information such as products, services, marketing, policies, evaluations and the like in an omnibearing manner through the brand information module, so that a user can know the brand of the enterprise more deeply, the trust degree is increased, and a third party strong-trust department and enterprise information are added by matching with the brand endorsement module, so that the trust degree of the user is further improved;
2. this marketing platform is promoted to enterprise's brand, through directional marketing module, platform input module and website search module, not only can increase the popularization mode, has still set for popularization crowd, and the accurate popularization of being convenient for improves the popularization effect.
3. This marketing platform is promoted to enterprise's brand can in time obtain the data repayment through analysis module to do benefit to the improvement popularization problem of popularization personnel or enterprise and change the product problem, optimize popularization scheme, further improve the popularization effect.
Drawings
FIG. 1 is a block diagram of a branding marketing platform of the present invention;
FIG. 2 is a block diagram of a brand information module of the present invention;
FIG. 3 is a block diagram of a brand image module of the present invention;
FIG. 4 is a block diagram of a platform launch module of the present invention;
FIG. 5 is a block diagram of a targeted marketing module of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
1-5, an embodiment of the invention provides an enterprise brand promotion marketing platform, which comprises a brand website building module, a website, a platform promotion module and an analysis module;
the brand website building module comprises a brand information module, a brand image module and a brand endorsement module;
the website and platform promotion module comprises a directional marketing module, a platform throwing module and a website searching module;
the analysis module comprises a data acquisition module, a classification normalization module, a data display module and a problem display module.
The brand information module comprises a product information module, a service information module, a website marketing information module, a policy module and an evaluation module, so that main information of a brand can be displayed, a user can know the brand of a company more deeply, and the trust degree is increased.
The product information module can classify products and display functions, specifications, designs, prices and the like of the products, so that a user can know product information in an all-round manner;
the service information module comprises a customer survey, customer resource management and customer relationship management, customer complaint management, tracking service and the like;
the content displayed by the marketing information module of the website is the content such as advertisement, promotion, sales promotion, public relations and the like of the brand;
the policy module may expose government policies or brand activities;
the rating module may learn the user's rating of the brand.
The brand image module comprises a vision module, an auditory module, a product value display module and an originator and team display module.
The visual module relates to core elements and features of the brand, including brand names, logos, slogans, colors, fonts, and the like. These elements together build a visual identification of the brand, enabling the user to quickly identify and recognize the brand;
the hearing module covers the mood, intonation and words of the brand on the channels of words, spoken expressions, social media and the like, and the brand sound is matched with the individuality and target audience of the brand so as to ensure consistent brand communication and facilitate brand popularization;
the product value display module comprises attributes, quality, grade (grade), culture, personality and the like, and represents the value of the brand for a demander;
the creator and team display module facilitates the user's understanding of the brand.
The directional marketing module comprises a basic directional module, an interest directional module and a behavior directional module, wherein the basic directional module, the interest directional module and the behavior directional module can be independently and directionally popularized and used, and can be combined and popularized and used in pairs.
The basic orientation module comprises basic information of a networker, including gender, age group, fashion index and the like, and can be used under the premise of being allowed by users in cooperation with various large network operators.
The interest orientation module analyzes pages once browsed by the user, summarizes the hobbies and habits of the user, and puts advertisements according to the interests of the user;
the behavior orientation module can put the information which is most focused by the user in front of the eyes of the user when the user browses the website for the second time, so that the brand popularization conversion rate is maximized.
The basic orientation module comprises an age span module, a gender module, an academic module and a region module, and is convenient for accurate popularization.
The zone module is implemented according to IP targeting.
The behavior orientation comprises a keyword searching module and an interactive propaganda module, and the keyword searching module comprises a word-generic module, a word-associated module and a word-purchasing module.
The word-generic module searches words with large quantity and inaccurate templates, and the words are usually representative of an industry or a thing. Many results are typically searched using such keywords;
and the related word module reduces the range of users, and the users searching for the keywords are potential clients generally, so that the brand popularization is facilitated.
The purchase word module represents those users who are more aggressive and have decided to purchase.
The platform delivery module comprises a 24-hour advertisement module and a pushing module, brand advertisements can be implanted in each platform, and the pushing module can push brand information to platform users.
The method can put advertisements for 24 hours on the cooperation platform, increase the brand exposure rate, and also can actively push the advertisements, and also increase the brand exposure rate.
The 24-hour advertisement module and the pushing module both comprise a jumping module, so that a user jumps to the brand website directly.
The skip module is beneficial for users to enter the brand website to know the promoted brands.
A promotion method of an enterprise brand promotion marketing platform comprises the following specific steps:
s1, firstly, establishing a website of a brand to be promoted through a brand website establishment module;
s2, product information, service information, marketing information, policy information and evaluation information in the brand are added through the brand information module, so that a user can know the brand in an omnibearing manner, and the trust degree is increased;
s3, adding the visual image and the auditory image of the brand and the product image through a brand image module;
s4, adding information of departments and companies with strong third party public confidence through a brand endorsement module, and further improving the user trust;
s5, the targeted marketing module promotes brand content to the appointed crowd, and small program interactive promotion, keyword search promotion, specific crowd promotion and the like can be adopted, so that promotion accuracy is improved, promotion effectiveness is ensured, keyword ranking is required to be improved for keyword search promotion, and users can quickly browse brand promotion information;
s6, putting the advertisements for 24 hours on each platform, increasing the brand exposure rate, and actively pushing the advertisements, and also increasing the brand exposure rate;
s7, the website searching module can enable the user to directly search the brand website and enable the user to directly browse the brand website;
s8, finally, data analysis is carried out through an analysis module, so that popularization personnel can conveniently know feedback information after popularization in time;
s9, the data acquisition module can acquire click rate and evaluation information of each platform channel, then the click rate and the evaluation information of each platform are classified and regulated through the classification regulation module, and then the popularization click rate of each platform is displayed through the data display module, so that a popularization person can intuitively observe data of each platform, the popularization scheme can be optimized, and the brand popularization accuracy is further improved;
s10, the problem display module can extract the repeatability problem, so that improvement of popularization personnel or product change of enterprises is facilitated, and user satisfaction is provided.
Although embodiments of the present invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made therein without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (9)
1. An enterprise brand promotion marketing platform, characterized in that: the method comprises the steps of establishing a brand website module, a website, a platform promotion module and an analysis module;
the brand website building module comprises a brand information module, a brand image module and a brand endorsement module;
the website and platform promotion module comprises a directional marketing module, a platform throwing module and a website searching module;
the analysis module comprises a data acquisition module, a classification normalization module, a data display module and a problem display module.
2. The enterprise branding marketing platform of claim 1, wherein: the brand information module comprises a product information module, a service information module, a website marketing information module, a policy module and an evaluation module, so that main information of a brand can be displayed, a user can know the brand of a company more deeply, and the trust degree is increased.
3. The enterprise branding marketing platform of claim 1, wherein: the brand image module comprises a vision module, an auditory module, a product value display module and an originator and team display module.
4. The enterprise branding marketing platform of claim 1, wherein: the directional marketing module comprises a basic directional module, an interest directional module and a behavior directional module, wherein the basic directional module, the interest directional module and the behavior directional module can be independently and directionally popularized and used, and can be combined and popularized and used in pairs.
5. The enterprise branding marketing platform of claim 1, wherein: the basic orientation module comprises an age span module, a gender module, an academic module and a region module, and is convenient for accurate popularization.
6. The enterprise branding marketing platform of claim 1, wherein: the behavior orientation comprises a keyword search module and an interactive propaganda module, wherein the keyword search module comprises a word-generic module, an associated word module and a word-purchasing module.
7. The enterprise branding marketing platform of claim 1, wherein: the platform delivery module comprises a 24-hour advertisement module and a pushing module, brand advertisements can be implanted in each platform, and the pushing module can push brand information to platform users.
8. The enterprise branding marketing platform of claim 7, wherein: the 24-hour advertisement module and the pushing module both comprise a jumping module, so that a user jumps to the brand website directly.
9. The promotion method of an enterprise branding promotion marketing platform according to any one of claims 1-8, comprising the specific steps of:
s1, firstly, establishing a website of a brand to be promoted through a brand website establishment module;
s2, product information, service information, marketing information, policy information and evaluation information in the brand are added through the brand information module, so that a user can know the brand in an omnibearing manner, and the trust degree is increased;
s3, adding the visual image and the auditory image of the brand and the product image through a brand image module;
s4, adding information of departments and companies with strong third party public confidence through a brand endorsement module, and further improving the user trust;
s5, the targeted marketing module promotes brand content to the appointed crowd, and small program interactive promotion, keyword search promotion, specific crowd promotion and the like can be adopted, so that promotion accuracy is improved, promotion effectiveness is ensured, keyword ranking is required to be improved for keyword search promotion, and users can quickly browse brand promotion information;
s6, putting the advertisements for 24 hours on each platform, increasing the brand exposure rate, and actively pushing the advertisements, and also increasing the brand exposure rate;
s7, the website searching module can enable the user to directly search the brand website and enable the user to directly browse the brand website;
s8, finally, data analysis is carried out through an analysis module, so that popularization personnel can conveniently know feedback information after popularization in time;
s9, the data acquisition module can acquire click rate and evaluation information of each platform channel, then the click rate and the evaluation information of each platform are classified and regulated through the classification regulation module, and then the popularization click rate of each platform is displayed through the data display module, so that a popularization person can intuitively observe data of each platform, the popularization scheme can be optimized, and the brand popularization accuracy is further improved;
s10, the problem display module can extract the repeatability problem, so that improvement of popularization personnel or product change of enterprises is facilitated, and user satisfaction is provided.
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| CN202311096071.1A CN117670380A (en) | 2023-08-29 | 2023-08-29 | Enterprise brand popularization marketing platform and popularization method |
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