KR20040054116A - Method for Advertising Service through Sub-LCD of Mobile Communication Terminal - Google Patents

Abstract

PURPOSE: A method for servicing an advertisement by using a supplementary LCD screen of a mobile communication terminal is provided to display stored plural advertisements on a supplementary LCD screen when the terminal is in idle state, thereby supplying the advertisements or commercial information through the supplementary LCD screen. CONSTITUTION: A folder type terminal(410) has a supplementary LCD screen. An SMS server(420) of a wireless provider stores and transmits various advertisements or commercial information. An information provider(430) wants to quickly inform many people of simple advertising contents. Users receive the information through the supplementary LCD screen when the users are not in calling state, and try to receive benefits of discounted service charges. By terminal software, various information is scheduled at the right time.

Description

Advertising service method using secondary LCD screen of mobile communication terminal {Method for Advertising Service through Sub-LCD of Mobile Communication Terminal}

The present invention provides an advertisement service method using the secondary LCD screen of the mobile communication terminal that can display a text-type advertisement or information on the sub-LCD screen when the mobile communication terminal is in an idle state, and to realize the method. The present invention relates to a computer-readable recording medium having recorded thereon a program.

The method of expressing an advertisement on a mobile communication terminal is not developed very much. Short advertising in the form of a text message simply through a short message service (SMS), or advertising through discount coupons are the main.

In addition, the display method of the mobile communication terminal has evolved from the conventional one-screen liquid crystal display, and the two-screen dual folder type method has been used.

1 is a diagram illustrating an embodiment of a foldable mobile telephone having a conventional dual LCD (LCD) device.

The conventional dual LCD type mobile phone has a button type input key 102 on the main body 101, a main LCD screen 104 on the inner surface of the cover 103, and an auxiliary LCD screen (on the outer surface of the cover 103). 105). Therefore, the user can confirm the date, time, etc. displayed on the secondary LCD screen 105 without opening the cover 103 in a reception state not using a mobile phone, and display the signal strength of the call area, and whether the service area is available. , You can check whether the letter has been received and the remaining battery capacity.

2 is a diagram illustrating an exemplary operation of a conventional auxiliary LCD screen.

Mobile communication terminals do not use the call, except the message reception notification and the missed reception display on the secondary LCD screen, most of the time only the current time and date, signal strength, service area, letter reception, battery capacity, etc. It has been marked.

That is, the auxiliary LCD screen of the conventional mobile communication terminal displays the received field strength (RSSI), battery, short message, alarm, etc. of the call channel at the most idle time in icon mode or every predetermined time. The current time and date are displayed in text format. In addition, specific information is displayed only when a special event such as short message reception, alarm time, missed reception occurs, etc.Blink the icon that can be displayed together for a specified time, and then present it again after user confirmation or a certain time. Only the time and date were displayed.

On the other hand, the advertisement using the mobile terminal can open the folder of the terminal to see the advertisement animation exposed for 2 seconds or more, or at a specific time such as wireless Internet access / end, power on / off, call reception, and short message transmission. The terminal user could receive a certain benefit only when the terminal user saw an advertisement image of about 5 to 10 frames exposed instead of the designated animation of the terminal.

[Table 1] below shows the storage space required for the advertisement service in case of 65000 color terminals.

Image Width 128 pixel Image Height 96 pixel Bit per pixel 16 bit Animation Max Frame Number 5 Frame Maximum Animation Number 10 things

The file size that can store one animation is defined on the specification as 128 (pixel) × 96 (pixel) = 120K. Therefore, many EFS (Embedded File System) areas are required to store 10 advertisements defined in the specification.

Meanwhile, another conventional advertisement service stores an advertisement animation in a mobile subscriber's terminal at a time when the user tries to use the terminal at a time when the user tries to use the terminal at a rare time (mainly after midnight). By the scheduler implemented in the terminal, the Play Type of the terminal such as "IDLE", "POWER ON", "POWER OFF", "SMS Send", "WAP Connect", "WAP Close", etc. Each exposes a different animation.

As described above, the conventional terminal has a simple function of indicating only the current time in most idle time, and thus, the user cannot use the auxiliary LCD screen in various ways.

In addition, in the case of the advertising service, log data is increased only when the folder is opened and used, which may have a reduction in the fee. Therefore, in order to reduce the mobile communication charges, the user must actually use a terminal or open a folder, and thus, a lot of hassle and battery consumption.

In addition, since the conventional advertising service is necessarily in the form of animation, the advertiser's point entails the cost of additional animation data development and maintenance, and the user must allocate many EFS (Embedded File System) areas for storing advertisements in the terminal. However, due to the limitation of resources available in the terminal, there are various problems in which the wireless service provider cannot provide various advertisements.

The present invention has been proposed to solve the above problems, using an auxiliary LCD screen of the mobile communication terminal that can provide a text advertisement or information through the auxiliary LCD screen in the idle state of the mobile communication terminal (Idle) It is an object of the present invention to provide a computer-readable recording medium recording an advertising service method and a program for realizing the method.

1 is a diagram illustrating an embodiment of a foldable mobile phone having a conventional dual LCD (LCD) device.

2 is a diagram illustrating an operation of a conventional auxiliary LCD screen.

3 is a diagram illustrating an advertisement service method using an auxiliary LCD screen of a mobile communication terminal according to the present invention;

Figure 4 is a detailed description of an embodiment of an advertising service method using an auxiliary LCD screen of a mobile communication terminal according to the present invention.

* Explanation of symbols for the main parts of the drawings

410: mobile communication terminal 420: wireless operator advertising server

430: information provider (advertiser)

According to an aspect of the present invention, there is provided an advertisement service method using an auxiliary LCD screen of a mobile communication terminal, comprising: a first step of receiving and storing a plurality of advertisements (information) from a wireless operator; A second step of displaying the stored plurality of advertisements (information) in a circular order on the auxiliary LCD screen when the mobile communication terminal is in an idle state; And deleting a plurality of stored advertisements (information) after a predetermined expiration time and registering log data corresponding to a display time of the stored advertisements (information) with the server of the wireless operator. It is characterized by including.

On the other hand, the present invention, for the advertising service, a mobile communication terminal having a processor, a first function for receiving and storing a plurality of advertisements (information) from the wireless operator; A second function of displaying the stored plurality of advertisements (information) in a cyclical order on the auxiliary LCD screen when the mobile communication terminal is in an idle state; And a third function of deleting the stored plurality of advertisements (information) after a predetermined expiration time and registering log data corresponding to the display time of the stored advertisements (information) with the server of the wireless operator. A computer readable recording medium having recorded thereon a program for realization is provided.

The above objects, features and advantages will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

3 is a diagram illustrating an embodiment of an advertisement service method using an auxiliary LCD screen of a mobile communication terminal according to the present invention.

As shown in FIG. 3, an advertisement service using an auxiliary LCD screen of a mobile communication terminal according to the present invention may be represented by an information provider (advertiser) 310, a wireless operator 320, and a mobile communication terminal user 330. Can be.

The information provider (advertiser) 310 registers an advertisement or information with the wireless service provider 320 and pays the service charge for the service service charge when the service provider charges the charge from the wireless service provider 320.

Meanwhile, the wireless service provider 320 provides an advertisement or information to the terminal of the mobile communication terminal user 330, and the mobile communication terminal user 330 receives the provided advertisement or information when the terminal is in an idle state. The mobile operator 320 requires a predetermined benefit.

As described above, the advertisement service method using the auxiliary LCD screen of the mobile communication terminal according to the present invention will be described in more detail with reference to FIG. 4.

4 is a detailed view illustrating an advertisement service method using an auxiliary LCD screen of a mobile communication terminal according to the present invention.

As shown in FIG. 4, the present invention provides a folder type terminal 410 having an auxiliary LCD screen, and a short message service (SMS) server 420 of a wireless operator that can store and send various advertisements or news (information). ), And the information provider (advertiser) 430 with the purpose of easily and quickly to inform a large number of people with a simple information, when you do not make a call to receive information through the secondary LCD screen and want to receive a discount on mobile communication rates It consists of users of the stall wave, and consists of terminal software that schedules and exposes various kinds of information.

The advertisement service process using the auxiliary LCD screen of the mobile communication terminal according to the present invention is as follows.

First, when a wireless operator does not use a terminal and an advertiser who wants to provide simple text information at a low cost, information is provided and a service subscriber who wants a discount of a mobile communication fee is recruited in return.

The wireless service provider stores the advertisement in a short message format through the terminal at a time when service subscribers do not use the terminal (after midnight). In this case, the received information is not stored in the user's message inbox and is stored in a space that cannot be separately checked by the user.

If there is more than one advertisement stored by the scheduler implemented in software, the advertisement or information is provided in the form of horizontal scroll or vertical scroll.

Multiple advertisements are exposed in a circular form, and one advertisement must be displayed after the current time and date so that the user can check the auxiliary LCD screen function unique to the terminal.

Receiving a call or receiving a short message service (SMS) even when an advertisement or various information is provided, when the alarm time arrives, stops the advertisement that was exposed, returns to the original auxiliary LCD function, performs the corresponding function, and then goes back to idle state. The remaining advertisements that could not be output at the time are provided in a circuler form as described above. In this case, the current time and date must be displayed after one advertisement so that the user can check the auxiliary LCD screen function unique to the terminal.

When the advertisement or information expires by the scheduler, the user deletes the advertisement or information message using the API (Application Program Interface) function that is implemented in software at the time when the terminal is not in use. Alternatively, log data corresponding to the exposure date of the information is registered in the server.

The wireless operator discounts the service subscriber's mobile communication fee based on the registered log data.

The wireless operator also stores the new advertisement back to the user's terminal. In this case, the service subscribers store the advertisement or the information in a short message form through the terminal at the time (after midnight) when the subscribers do not use the terminal.

As described above, the method of the present invention may be implemented as a program and stored in a recording medium (CD-ROM, RAM, ROM, floppy disk, hard disk, magneto-optical disk, etc.) in a computer-readable form.

The present invention described above is not limited to the above-described embodiments and the accompanying drawings, and various substitutions, modifications, and changes are possible in the art without departing from the technical spirit of the present invention. It will be clear to those of ordinary knowledge.

As described above, the present invention provides a commercial advertisement or information through an auxiliary LCD screen when the mobile communication terminal is in an idle state, so that an advertiser can advertise without a low price and additional development. Advertisers can be recruited to provide services without developing equipment or high-level technology, and users can receive various advertisements or information during idle time and receive benefits such as reduction of communication charges. It has the effect of providing economic benefits.

Claims (7)

In the advertising service method using the auxiliary LCD screen of the mobile communication terminal, A first step of receiving and storing a plurality of advertisements (information) from a wireless operator; A second step of displaying the stored plurality of advertisements (information) in a circular order on the auxiliary LCD screen when the mobile communication terminal is in an idle state; And A third step of deleting the stored plurality of advertisements (information) after a predetermined expiration time and registering log data corresponding to the display time of the stored advertisements (information) in the server of the wireless operator; Advertising service method using a secondary LCD screen comprising a. The method of claim 1, The first step is, The wireless operator stores the advertisement (information) sent at a time when the terminals of the service subscribers do not use using a short message form, and the received advertisement (information) is not stored in the user's message inbox and separately confirmed by the user. Advertising service method using an auxiliary LCD screen, characterized in that stored in a space that can not be. The method of claim 1, The second step, A fourth step of displaying a current time / date after one advertisement (information) is displayed among the stored advertisements (information) Advertising service method using a secondary LCD screen comprising a. The method of claim 1, The second step, A fifth step of stopping display of the advertisement (information) and performing a corresponding function when an interrupt occurs while the stored advertisement (information) is being provided; And A sixth step of confirming the end of the corresponding function and displaying the interrupted advertisement (information) again; Advertising service method using a secondary LCD screen comprising a. The method of claim 1, The wireless carrier, Advertiser who wants to provide simple text information, and receives the information at the time of not using the mobile terminal, and recruits the service subscribers who want to discount the mobile communication fee in return to perform the advertising service Advertising service method. The method according to any one of claims 1 to 5, The log data of the third step is Advertising service method using the secondary LCD screen, characterized in that the wireless operator uses the data data that provides a predetermined benefit to the advertising service subscriber. In the mobile communication terminal having a processor for the advertising service, A first function of receiving and storing a plurality of advertisements (information) from a wireless operator; A second function of displaying the stored plurality of advertisements (information) in a cyclical order on the auxiliary LCD screen when the mobile communication terminal is in an idle state; And A third function of deleting the stored plurality of advertisements (information) after a predetermined expiration time and registering log data corresponding to the display time of the stored advertisements (information) with the server of the wireless operator; A computer-readable recording medium having recorded thereon a program for realizing this.