KR20040035225A - Public information method in internet - Google Patents

Abstract

PURPOSE: A PR(Public Relations) method on the Internet using a representative telephone service and PR matters is provided to receive a sale promotion card including a free access code of a charged site, profile information for an advertiser, and the representative telephone numbers of each theme from an operation site, and automatically connect to a company closest to a customer by using the card. CONSTITUTION: The operation site gathers the advertisers wanting the PR, and forms a representative service root by classifying the advertisers into each business field and region. The operation site makes the sale promotion card including PR contents, the representative telephone number of each theme, and the free access code for the charged site. The sale promotion card is distributed to the advertisers and the advertisers distribute the sale promotion card to the customers. If the customer uses the representative telephone written on the sale promotion card, the customer is automatically connected to the company closest to the customer.

Description

Public information method in Internet using representative telephone service and promotions {Public information method in internet}

The present invention relates to a method of publicity on the Internet using the representative phone service and promotional materials, and in particular, the advertiser has a high value of having an opportunity to be connected to the company operated by the representative phone service through a promotional card distributed by another advertiser. It is possible to increase the utility value of promotional materials by purchasing promotional cards at low cost and distributing them to consumers. Also, when an advertiser wants to access a paid site, the advertiser's advertising video is automatically displayed on the screen for a certain period of time. In addition, the paid sites that have various paid contents can automatically promote their own sites while increasing the number of connected members to expand the revenue structure. It is about.

Operators who run companies or small restaurants are spared no efforts to inform their customers about their company.

Promotional materials mainly used for the promotion of the company are mainly used flyers, inexpensive bottle openers, disposable disposable lighters, etc.

However, these promotions are not used to attract the attention of consumers because they are used by many companies, thereby having a very difficult problem to expect a large promotional effect.

In addition, with the development of the Internet, the number of paid sites that operate the site is gradually increasing, while having various contents such as games and movie screenings and receiving a certain fee from users who use the contents. Paid sites are having difficulty in promoting their sites to the general consumer, and thus it is very difficult to increase the number of users using the paid sites, causing a problem that the management status of many paid sites is deteriorated.

Accordingly, the present invention for solving the above problems is issued to the advertiser by issuing a promotional code that describes the access code for the free access to the paid site from the operation site and the advertiser's outline information and the representative phone by theme When a consumer who has received a promotional card from the advertiser uses a specific representative phone, among the companies registered in the representative phone service route, the company automatically connects the businesses in the region nearest to the current location of the consumer so that the consumer can use the corresponding company. In addition, when the consumer accesses the operation site and inputs the access code recorded on the promotional card, the advertiser displays the advertisement video of the advertiser for a certain time and automatically connects the consumer to the paid site corresponding to the access code. You can use the paid content provided by for free In addition, advertisers can purchase high-value promotional cards that have the opportunity for their businesses to connect through the main phone service through low-cost promotional cards distributed by other advertisers, and distribute them to consumers while increasing the utility value of the promotional materials. Also, when a consumer wants to access a paid site, the advertisement video of the advertiser is automatically displayed on the screen for a certain time, so that a high advertisement effect can be expected as well as a paid site having various paid contents automatically. It aims to provide a publicity method on the Internet using a representative telephone service and promotions that can promote the site and expand the revenue structure by increasing the number of connected members.

1 is a block diagram illustrating components of the present invention.

2 is a view showing a promotional card used in the present invention.

3 is a view showing an embodiment of a promotional card used in the present invention.

4 is a diagram showing a representative telephone service route classified by advertisers' business themes and regions.

5 is a view showing a connection screen provided from the operation site.

6 is a diagram illustrating an example of an advertisement image provided to a consumer.

7 is a view showing a state in which a consumer holding a promotional card is connected to a paid site.

8 is a view showing another embodiment of the present invention.

9 is a flowchart showing a control process of the present invention.

Explanation of symbols for main parts of the drawings

1: promotional card, M: operating site,

C: paid site, L: advertiser,

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings, FIGS. 1 to 9.

First, the publicity method on the Internet using the promotional material of the present invention,

A first process of recruiting advertisers who want to promote on the operation site (M), and classifying the advertisers by business theme and region to form a 1588 representative telephone service route;

A second step of producing a promotional material including an advertisement code of an advertiser and an access code for free access to a representative phone and a paid site for each theme;

Distributing the produced promotional material to an advertiser, wherein the advertiser distributes the promotional material to a visited consumer;

A fourth step of allowing the consumer to automatically connect to the company located closest to the current location of the consumer by using the 1588 main phone listed on the promotion card; Characterized in that consisting of.

In addition, the step of storing the advertiser promotional advertising images (I1, I2, I3, ...) for showing to the consumer when the consumer's operating site (M) access to the operating server of the operating site;

The consumer receiving the promotional material accesses the operation site M, and the operation site M outputs an access screen for free access to the pay sites C1, C2, C3, ... to the consumer;

A consumer inputs a code number described in a promotion card possessed by the consumer on a connection screen, and the operation site M determines a paid site to be connected to an advertiser as a code number input by the consumer;

According to the judgment of the above step, the consumer is automatically connected to the pay sites C1, C2, C3, ..., and the advertiser (L1, L2, L3, ...), which is prepared in advance for the connection time. Displaying an advertisement image (I1, I2, I3, ...) for promotion so that a consumer can watch the advertisement image;

When the advertisement screen outputted in the step disappears and is connected to the pay site (C1, C2, C3, ...), the consumer is free to use a variety of paid content provided from the connected pay site; It characterized in that proceeds to.

And, the promotional material is characterized in that any one selected from the promotional card (1), promotional writer, leaflets of the size of the business card.

Figure 1 shows the overall structure for the implementation of the present invention,

A plurality of paid sites (C1, C2, C3, ...) having a variety of paid content is connected to the operating site (M) of the present invention, the operating site (M) is a number of advertisers ( While recruiting L1, L2, L3, ...), categorize the companies (restaurants, hospitals, government offices, etc.) operated by the advertisers by themes and regions to form a 1588 representative telephone service route corresponding to them. , Advertisement code for the promotion of each advertiser (L1, L2, L3, ...) at the same time to produce a promotional material, that is, a promotion card (1) including a code number for accessing a paid site and a representative phone for each theme. , I2, I3, ..) to be manufactured separately and stored in the operation server operating the operation site.

The promotional card 1 produced at the operation site M is provided to the advertiser, and the advertiser pays the operation site M for the purchase cost of the promotion card 1.

Advertisers (L1, L2, L3, ...) distributes the purchased promotional card (1) to the customers visiting the company, the consumer holding the promotional card (1) paid sites (C1, C2, C3, ... .) Promote your company by using the advertisement video provided in the process of free access.

The advertiser may be a general company, as well as any business entity that needs to be promoted, such as restaurants, nightlife, or general individuals and public offices that mainly do business activities.

The great feature of the present invention is that the indirect advertising between the companies by the same theme by the promotion card (1) distributed by advertisers using the 1588 representative phone service.

For example, when recruiting advertisers operating restaurants in the operation site (M), as shown in Figure 4 advertisers whose main job is Korean food (theme) to form a route by each region to form a specific route, By assigning a representative telephone (1588-0001), if a consumer uses the representative telephone number (1588-0001) described on the promotion card (1), the telephone is automatically connected to a restaurant located in the location nearest to the consumer. You can expect the effectiveness of advertising.

The representative telephone service is currently being serviced by a telecommunications company. When the user enters the telephone, the representative telephone service automatically connects the branch located closest to the consumer's location. The effect is that large companies don't have to list their phone numbers in their promotions.

On the other hand, Figure 2 shows a promotional card (1) produced at the operating site (M) and finally distributed to consumers,

On the front of the promotion card (1), the name, address and contact telephone number of the advertiser (L1, L2, L3, ...) are listed, and on the back, the Internet address of the operation site and free access to the paid site are provided. Each advertiser recruited from the access code and operation site has a main phone number (1588 ~) classified by the theme (business status) and by the field.

On the back of the promotion card (1), the famous restaurants of the country are classified by large themes such as Korean, Japanese, Western, Chinese, etc., and corresponding telephone numbers are listed, and when the consumer uses the specific representative telephone, The call is automatically routed to the registered advertiser's business located closest to the consumer's current location.

Figure 3 (a) (b) shows an embodiment of the representative phone number described on the back of the promotional card (1),

Figure 3 (a) is the famous hospitals nationwide as advertisers, each advertiser classified by type of business (plastic surgery, orthopedics, internal medicine, etc.) to give a 1588 representative phone to correspond to each and displayed, each representative phone When a customer uses, the phone is automatically connected to the hospital closest to the customer's location,

Figure 3 (b) shows the government offices nationwide as advertisers, each advertiser classified by function (offices, ward offices, city halls, registry, etc.) to give a 1588 representative phone to correspond to each, and other various fields The service providers can be classified by theme to form a representative phone service route.

The printed surface of the access cord may be peeled off when the consumer scratches it with coins or nails, and may be coated to show the access cord.

Meanwhile, in addition to the function of providing an access code for free access to a paid site, the promotional card 1 possesses the promotional card 1 and visits the corresponding advertisers L1, L2, L3, ... When it generates sales, it has a function to make a certain amount of the sales amount to be used as a free gift or cash substitute.

Referring to Figures 5 to 9 the operation of the promotional method of the present invention configured as described above is as follows.

First, the operation site (M) recruits a large number of advertisers, forms a representative telephone service route classified by business theme and region, and selects a large number of pay sites (2C1, C2, C3, ...) as partners. It allows automatic connection to each paid site (C1, C2, C3, ...), and a predetermined advertisement video (not shown) to inform the general consumer of advertisers (L1, L2, L3, ...) requesting promotion. I1, I2, I3, ...) separately produced and stored in its own server.

That is, the number of advertisement images stored in the operation server is the same as the number of advertisers requesting promotion.

In addition, the operation site (M) produces a separate promotional material for providing to the advertisers (L1, L2, L3, ...), that is, the promotion card (1) to provide to each advertiser, the advertisers are promotional cards ( 1) Pay the cost of purchasing the operation site (M).

Then, the advertisers (L1, L2, L3, ...) tells the user how to use the promotional card (1) while distributing the promotional card (1) to customers visiting the company.

Consumers can visit the company using the advertiser's phone number or address listed on the front of the promotion card (1), and when moving to another area, the representative phone number on the back of the promotion card (1) is used. This allows you to use other advertisers' businesses with the same business status.

For example, if a customer who received a promotion card in Seoul wants to travel to Busan and use a local restaurant, he or she will enter the specific representative phone number listed on the back of the promotion card (1), which will be the most from the current location of the consumer. It is automatically connected to a restaurant located in a nearby location (a company registered in the representative telephone service route of the operation site) and made available to consumers.

As described above, since restaurants in Busan can obtain the effect of being indirectly advertised by the promotional card 1 distributed in Seoul, each advertiser can maximize the utility value of the promotional material.

On the other hand, if the consumer has access to the operation site (M) for access to the pay sites (C1, C2, C3, ...) with the promotion card (1), the operation site (M) is shown in FIG. As shown in the figure, a separate connection screen for guiding a consumer to access a paid site (C1, C2, C3, ...) is output.

The access screen is provided with a code input window for the consumer to input the access code described in the promotion card (1).

Therefore, the consumer enters the access code described in the promotional card 1 into the code input window of the access screen, and in the operation site M, the paid site for connecting the advertiser and the consumer as the access code input by the consumer ( C1, C2, C3, ...) will be determined.

That is, the promotional card 1 shown in FIG. 2 has a connection code of "EKNY194754", which is a portion representing the name of the advertiser who distributed the promotional card 1 and the promotional card 1. It includes a portion indicating the name of the pay site to automatically connect the consumer with the operation site (M) is to determine the advertiser and the pay site as the access code entered by the consumer.

The advertiser corresponding to the access code and the operation site (M) that judges the corresponding paid site automatically connect the currently connected user to the corresponding paid site, in which case, for the promotion of the advertiser for a short time when the consumer accesses the paid site, The advertisement images I1, I2, I3, ... prepared in advance are output as shown in FIG.

As described above, a predetermined advertisement image for the advertiser is output during the time of access to the paid site, and the consumer is forced to watch the advertisement image informing the advertiser of the promotion card 1 distributed during the time of access to the pay site. It will be expected that the effect of the advertiser's promotion will be improved.

Meanwhile, as the advertisement image displayed on the screen disappears as described above, the consumer automatically connects to the paid sites C1, C2, C3, ... corresponding to the access code as shown in FIG. Will be able to use various paid contents provided by the paid sites (C1, C2, C3, ...) for free.

Paid content can be used for free for a certain period of time (for example, one month, 10 days, etc.) or for a certain number of times (for example, 100, 50, 30, etc.). There are ways to make it work, and you can use either.

If the paid contents provided at the paid sites (C1, C2, C3, ...) are used free of charge using the access code of the promotional card (1), each time the consumer accesses the paid site, the advertisement image of the advertiser is displayed. As you watch, you can maximize the advertising effect of advertisers (L1, L2, L3, ...), as well as paying consumers (C1, C2, C3, ...) for free for a certain period of time. In addition to promoting the site naturally, after the free period ends, the consumer can continue to use the paid site, thereby indirectly improving the revenue structure.

Meanwhile, FIG. 8 illustrates another embodiment of the present invention.

While operating a large number of paid content directly from the operating site (M), it is possible to use the self-operated paid content for free when consumers access.

That is, when a consumer having the promotional card 1 accesses the operation site M and inputs an access code into the access screen, the operation site M may have a plurality of paid contents which the user owns for a predetermined period of time. It is to make free use for a certain number of times, and at this time, the advertisement video (I1, I2, I3, ...) for promoting the advertiser who distributed the promotional card (1) in the previous stage where the consumer uses the paid content is displayed. Output to the consumer to watch the advertisement video.

In the operation server operating the operation site (M) as described above, various peripheral devices such as a firewall, a controller, an application program, and a storage device for storing a DB may be installed, and network traffic due to simultaneous access of the operation server may be installed. By using Load-Balance equipment as a way to distribute, user's connection speed can be faster.

As described above, the present invention allows the advertiser to purchase a high-value promotional card at a low price and distribute it to consumers while having a chance to be connected through a representative telephone service through a promotional card distributed by another advertiser. It can increase the useful value of promotional materials, and when the advertiser wants to access the paid site, the advertisement video of the advertiser is automatically displayed on the screen for a certain period of time, so that the advertisement effect can be expected and the paid content has various paid contents. The site can automatically promote its own site, but it can be expected to provide an effective publicity method on the Internet using the representative telephone service and promotions that can expand the profit structure by increasing the number of connected members.

Claims (3)

A first process of recruiting advertisers who want to promote on the operation site (M), and classifying the advertisers by business theme and region to form a 1588 representative telephone service route; A second step of producing a promotional material including an advertisement code of an advertiser and an access code for free access to a representative phone and a paid site for each theme; Distributing the produced promotional material to an advertiser, wherein the advertiser distributes the promotional material to a visited consumer; A fourth step of allowing the consumer to automatically connect to the company located closest to the current location of the consumer by using the 1588 main phone listed on the promotion card; Publicity method on the Internet using a representative telephone service and promotions, characterized in that consisting of. The method of claim 1, further comprising: storing an advertisement image for advertisement promotion (I1, I2, I3, ...) for showing to the consumer when the consumer's operation site (M) is connected to the operation server of the operation site; The consumer receiving the promotional material accesses the operation site M, and the operation site M outputs an access screen for free access to the pay sites C1, C2, C3, ... to the consumer; The consumer enters the code number described in the promotion card possessed by the consumer on the connection screen, and the operation site (M) determines the paid site to be connected to the advertiser as the code number input by the consumer; According to the judgment of the above step, the consumer is automatically connected to the pay sites C1, C2, C3, ..., and the advertiser (L1, L2, L3, ...), which is prepared in advance for the connection time. Displaying an advertisement image (I1, I2, I3, ...) for promotion so that a consumer can watch the advertisement image; When the advertisement screen outputted in the step disappears and is connected to the pay site (C1, C2, C3, ...), the consumer is free to use a variety of paid content provided from the connected pay site; Publicity method on the Internet using a representative telephone service and promotions, characterized in that proceeded to. The method of claim 1 or 2, wherein the promotional material is any one selected from a promotional card (1) having a business card size, a promotional writer, and a leaflet. .