KR20040031542A - The way to use the digital coupons at online distributing places or CATV market places - Google Patents

Abstract

PURPOSE: A business method for using a digital coupon on a CATV(Cable Television) home shopping or an online circulation shop is provided to promote goods sales and maximize customer satisfaction by transferring the digital coupon to a cellular phone when a customer buys a special goods from the CATV home shopping or the online circulation shop. CONSTITUTION: When a buyer views the CATV home shopping or connects to an Internet server of the online circulation shop, it is informed that the special goods includes the digital coupon(S1). When the buyer orders the special goods including the digital coupon, a cellular phone number fixed by the buyer is registered(S2). A coupon server transmits the digital coupon to the cellular phone fixed by the buyer(S3). Visiting the CATV home shopping or the online circulation shop secondarily, the buyer receives benefits stated to the digital coupon depending on a certification result(S4).

Description

How to use digital coupons at CATV home shopping or online distribution stores {The way to use the digital coupons at online distributing places or CATV market places}

The present invention relates to a business method using a digital coupon in a CATV home shopping or online retail store, and when purchasing a product through a CATV home shopping or an online retail store, an Internet shopping mall, a particular product selected by CATV home shopping or an online retail store is digitally purchased by a mobile phone of a buyer. By sending coupons, digital in CATV home shopping or online retailers can induce buyers' second-party purchases, improve uniform marketing methods, and realize mutual benefits between buyers and retailers through various forms of marketing. It relates to a business method using a coupon.

To date, so-called IT businesses such as wireless communications and the Internet are advancing at a very rapid pace. In particular, in the case of wireless communication, information that can be transmitted / received per hour is rapidly increasing, and various types of projects based on wired and wireless Internet are discovered and executed.

Currently, the digital coupon business is performed by a user connecting to the server of the coupon provider through his terminal or the Internet, downloading the coupon, and presenting the coupon when paying at a large mart such as a discount store. It is using a method of scanning it with a hand scanner connected to a Point Of Sales system and connecting to a coupon provider server over the wire to authenticate and apply a discounted price.

However, in the conventional digital coupon business, a coupon user accesses a coupon-providing internet site or a server of a wired / wireless coupon operator, downloads the corresponding coupon to a user's mobile phone, visits an offline retail store where the coupon is applied, and uses the digital coupon. The digital coupon cannot be used in CATV home shopping or online retail stores where the buyer, who is the recipient, cannot actually visit. This is a user-centered digital program by conducting a limited digital coupon business that allows the use of digital coupons only in limited offline retail stores. The situation is not running a coupon service.

In addition, digital coupons cannot be used in offline service stores (such as pizza shops, hog shops, and chicken shops), which are small shops that do not have a POS (Point of Sales) system, hand scanners, and other equipment. When marketing certain products at CATV home shopping or online retailers (Internet shopping malls, etc.) through the issuance of digital coupons related to the relevant products, various benefits corresponding to digital coupons (product discounts, transmission of affiliated gift certificates related to time points, etc.) There is a problem of not receiving benefits.

The present invention has been made to solve the above-described problems of the prior art, when a buyer purchases a specific product including a digital coupon through a CATV home shopping or online retailer to purchase a digital coupon from the CATV home shopping or online retailer to the mobile terminal of the buyer The purpose of this service is to provide various benefits of digital coupons (item discount, affiliate free tickets, cash back, etc.) according to the buyer's intention, and especially to CATV home shopping or online retailers. When using the system that transmits digital coupons and the second visit to CATV home shopping or online retailer where the digital coupon is issued by the buyer, and to verify the coupon presented when using the digital coupon, and to use in companies affiliated with CATV home shopping or online retailer CATV home shopping or online retailer By establishing a system for certification of digital coupons between affiliates, CATV home shopping or online retailers and small-sized distribution stores can also use digital coupons at CATV home shopping or online retailers, which can be widely used for marketing. The purpose is to provide.

1 is a schematic configuration diagram of a business method using a digital coupon in a CATV home shopping or online distribution store according to the present invention;

2 is a block diagram of a business method using a digital coupon in a CATV home shopping or online distribution store according to the present invention;

3 is a flow chart of a business method using a digital coupon in a CATV home shopping or online distribution store according to the present invention.

<Explanation of code about main part of drawing>

1: Buyer

2: CATV home shopping or online distributor internet (WEB) server

3: Back office of CATV home shopping or online retailer

4: Coupon Server

According to the present invention, a business method using a digital coupon in a CATV home shopping or online retailer is provided that a digital coupon is transmitted to a mobile phone of a buyer or a mobile phone designated by a buyer to a buyer who visits a CATV home shopping or online retailer through a wired or wireless communication network. Guiding the user, registering the buyer or the mobile device designated by the buyer who will receive the digital coupon when purchasing a specific product including the digital coupon, and transmitting the digital coupon to the mobile device designated by the buyer or the buyer to download it to the mobile device. Receiving the digital coupon and verifying the benefits that the digital coupon includes in the future using the digital coupon at the CATV home shopping or online retailer or affiliate company that issued the digital coupon, and according to the verified result. On Characterized in that it comprises the step of granting benefits to the buyer saved.

In addition, the business method using a digital coupon in the CATV home shopping or online distribution store according to the present invention is characterized in that the digital coupon is a special code that can replace the barcode or barcode.

In addition, the business method using a digital coupon in the CATV home shopping or online distribution store according to the present invention can inform the coupon presenter that the digital coupon is an abnormal digital coupon using wired or wireless communication when the authentication result is determined to be an abnormal digital coupon. Make sure

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a schematic configuration diagram of a business method using a digital coupon in a CATV home shopping or online retailer according to the present invention, and FIG. 2 is a digital coupon in a CATV home shopping or online retailer according to the present invention. 3 is a block diagram of a business method, and FIG. 3 is a flowchart of a business method using a digital coupon in a CATV home shopping or online distribution store according to the present invention.

The business method using digital coupons in CATV home shopping or online distribution store according to the present invention is shown in FIG. Guiding that the coupon is included (S ₁ ), when the buyer orders the merchandise containing the digital coupon (3), registering the buyer's mobile phone or the mobile phone number designated by the buyer (S ₂ ), and Transmitting the digital coupon from the server 4 to the mobile phone of the buyer or the mobile phone designated by the buyer (S ₃ ), and the second visit to the CATV home shopping or online distribution store 2 where the buyer 1 issues the digital coupon in the future. In accordance with the authentication (D) of the digital coupon and the authentication result is configured to receive the benefits specified in the digital coupon (S ₄ ).

1 is a schematic configuration diagram for implementing the above method, in which a buyer 1 connects to a CATV home shopping broadcast watch or an Internet (WEB) server of an online distribution store 2 and orders a product including a digital coupon ( 3) The coupon server (4) linked to this to send a digital coupon to the buyer, the future buyer (1) to use the digital coupon by visiting the Internet (WEB) server of the CATV home shopping broadcast or online distribution store (2) in the future Represents the city composition. 2 is a block diagram illustrating the configuration of FIG. 1.

The purchaser 1 first connects to a CATV home shopping broadcast viewing or an online distribution store 2. CATV home shopping or online retailer (2) informs that a particular sale product includes a digital coupon (S ₁ ), the buyer (1) when ordering the product containing the digital coupon (3) the buyer's mobile phone or digital coupon The mobile phone number to be received must be presented (S ₂ ). When the payment for the product of the purchaser 1 is normally made, the coupon server 4 associated with the product order transmits the digital coupon to the mobile phone registered by the buyer (S ₃ ). In this case, the coupon server may be directly held in CATV home shopping or online distribution store 2 and transmit the digital coupon to the purchaser 1, or may be made by requesting a digital coupon operator.

Here, the digital coupon may use a digital barcode or other image code as necessary. In other words, any code that is represented as an image and can be scanned by the scanner can be used. The digital barcode or image code corresponding to the digital coupon may be transmitted wirelessly to the mobile terminal of the purchaser 1 through a wired internet website or a wireless application protocol (WAP) capable of wirelessly accessing the Internet. Naturally, the mobile terminal designated by) should have a function for storing and displaying the above image code.

As described above, the buyer (1) who has received the digital coupon visits CATV home shopping or online retailer (2) who has issued the digital coupon for the second time to order another product or apply for service, and the digital coupon is included in the payment. In the case of a normal digital coupon through the authentication (D) of the details, the benefits corresponding to the authentication details included in the digital coupon (S ₄ ) are received.

As described above, the business method using the digital coupon in the CATV home shopping or online distribution store according to the present invention enables the digital coupon business range that is executed mainly in the offline distribution store to be utilized in the CATV home shopping or online distribution store. In addition to the promotion of uniform sales such as automatic phone discounts and first-come-first-served premiums, the product can be used for home shopping or online retailers. There is an effect that can induce a secondary visit.

In addition, it provides the effect that the buyer can receive the same benefits when purchasing products containing digital coupons through various sales channels.

Claims (3)

Instructing buyers who visited CATV home shopping or online retailers through wired / wireless communication that digital coupons will be sent to the buyer's mobile phone or mobile phone designated by the buyer for certain products, and to send digital coupons when purchasing certain products including digital coupons. Registering the buyer or the mobile terminal designated by the buyer, receiving the digital coupon by the buyer or the mobile terminal designated by the buyer for downloading to the mobile terminal, and the digital coupon included in the future use of the digital coupon. CATV comprising the step of authenticating the benefits corresponding to the details at the CATV home shopping or online retailer or affiliated company that issued the digital coupon, and granting the buyer a benefit embedded in the digital coupon in accordance with the verified results Home shopping or Business method using digital coupon in online distribution store. The method of claim 1, The digital coupon is a business method using a digital coupon in a CATV home shopping or online retail store, characterized in that the barcode or a special code that can cope with the barcode. The method of claim 1, When the authentication result of the digital coupon is determined to be an abnormal digital coupon, the digital presenter at CATV home shopping or online retailer can notify the coupon presenter that the digital coupon is an abnormal digital coupon using wired / wireless communication. Business method using coupons.