KR20030077477A - Advertisement Method Using On-line Card Game - Google Patents

Abstract

PURPOSE: An AD(ADvertisement) method using an online card game is provided to output an AD on a front or a rear surface of a card while advancing the online game, which uses a medium of a card form. CONSTITUTION: The AD information provided from advertisers is stored in a system providing the online card game(202). The card is dealt to each user after setting the number of persons and an environment needed to the online card game(206). The AD is output to the front or the back surface of the card under a condition dealing the card or finishing deal(208).

Description

Advertisement Method Using On-line Card Game}

The present invention relates to an online advertising method, and more particularly, to an advertising method using an online card game.

As an online system such as the Internet has developed, an online advertising method using the Internet has been widely used.

The most common online advertisement is a method of displaying advertisement text or advertisement image on a specific portion of the homepage. In addition, a method of outputting a pop-up window containing an advertisement every time a page is opened is used.

On the other hand, the above-described online advertising method is also applied to a system for providing an online game.

In other words, among the online games, card games including poker and go-stop have gained high popularity from users as they are classified as killer applications. Therefore, advertisers want to place advertisements on the homepage of the game. As the method, methods as described above are used. In addition, not only the homepage of a system that provides a game but also a method of placing an advertisement in an empty space or a background located near a screen where a card or a GoStop game is being played is used.

However, the method of providing advertisement in the online game providing system as described above has a problem that it is not easy to attract the eyes of the users who are focused on the game because the advertisement is output through the periphery of the game screen. There is a problem that advertisers do not produce as much advertising effect as expected.

The present invention is to solve the conventional problems as described above, using an online card game for outputting the advertisement on the front or back of the card in the state of the online game using a card-type medium, such as poker or go-stop The purpose is to provide an advertising method.

1 is a configuration diagram of an embodiment of a game providing system to which the present invention is applied.

Figure 2 is a flow diagram of an embodiment of an advertising method using an online card game according to the present invention.

Figure 3 is a progress diagram of an embodiment of an online poker game to which the present invention is applied.

Figure 4 is a progress diagram of an embodiment of an online high-stop game to which the present invention is applied.

The present invention for achieving the above object, in the advertising method using an online card game applied to a system for providing an online card game by wireless or wired, a system for providing the online card game to the advertising information provided from advertisers A first step that 10 stores; A second step of distributing a card to each user in a state where the number of people and environment necessary for the online card game is set; And a third step of outputting an advertisement stored in the front or rear side of the card in the dispensed state or the dispensed state through the first step, in the third step in front of the card. The output advertisement may be output using at least one of a method of overlapping with a pattern of the card, a part of the pattern being hidden, or a method of outputting the empty space of the card.

That is, the present invention relates to a method of providing an advertisement in games (poker, go-stop, etc.) using a card-type medium (hereinafter, simply referred to as a "card"), such as a card or a drawing card, among Internet based games. In particular, it relates to a method for outputting advertisements through the front or back side of the card. On the other hand, the term "online" described below is used to include a wireless network as well as a network connected by wire. Therefore, the advertisement method according to the present invention may be applied to an online card game provided through the wireless Internet as well as the wired Internet.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an embodiment of a game providing system to which the present invention is applied.

As shown in the figure, the game providing system to which the present invention is applied includes a service providing system 10 for providing various online card games and a user terminal 20 which can be connected to the service providing system through a network. Consists of.

In this case, the service providing system 10 is to provide card game information to the user terminal 20, and to provide advertisement contents provided by advertisers through the online card game, and the user terminal 20 through a network. Interface 11 for accessing the user interface, a user manager 13 for managing information of users who have subscribed to a service for using an online card game, and a game manager for managing information on various online card games provided. 14, an advertisement manager 15 for managing advertisement contents provided by advertisers, and an advertisement statistics unit 16 for calculating and providing various statistical data while managing data on advertisement information output to an online card game. And a control unit 12 for controlling the interface and the units 13, 14, 15, and 16.

Meanwhile, the advertisement information stored in the advertisement manager 15 is set to be displayed on the front or the back of a card used for an online card game such as poker or gostop.

In addition, the advertisement statistics unit 16 manages information on advertisements output through an online card game, and statistically processes the number or time of output of the advertisement for each advertisement or each advertiser by using the information. Each advertiser may provide it if desired, and may be used to calculate advertising costs.

In addition, the network includes a wired or wireless network as described above. Therefore, when the user terminal 20 is connected to the service providing system 10 through a wired network, a terminal such as a computer is used, and when the user terminal 20 is connected to the service providing system 10 via a wireless network, Wireless terminals with wireless Internet access, such as Internet phones or PDAs, are used.

That is, the present invention, when the user is connected to the service providing system 10 by wireless or wired through the user terminal 20 to enjoy the online card game, the control unit 12 is required for the online card game Read and provide information from the game management unit 14, and read the advertising information from the advertising management unit 15 in the course of the online card game, the advertisement information on the front or back of the card used for the card game In order for the user to display advertisements while playing online card games.

2 is a flowchart illustrating an advertisement method using an online card game according to the present invention, and FIG. 3 is a flowchart illustrating an embodiment of an online poker game to which the present invention is applied.

First, the operator of the service providing system 10 receives advertisement information from each advertiser and stores and manages the advertisement information in the advertisement manager 15 (202). In this case, the advertisement information is processed and stored as content that can be displayed on the front or back of the card as described above.

Meanwhile, when a user accesses the service providing system 10 through a network and selects a card game using his user terminal 20, the controller 12 drives the corresponding card game (204). In this case, a user registration procedure for receiving user information is generally performed, and the input user information is stored and managed in the user manager 13.

Hereinafter, a case in which the user selects a poker game among various card games will be described as an example. However, as described above, the present invention may be applied to all online games using a playing card or other cards.

That is, when the user selects a poker game in step 204, the cards are distributed to each user according to the order of the games (206), an example of the progress of the poker game is shown in FIG.

At this time, some of the cards dispensed as shown in the figure (320) and the back side of the card may come out, or the front (300, 310) of the card may come out. That is, the card that the user sees or the specific card is extended to the front side so that the user can see the corresponding picture and number, and the opponent's card is extended to the back side so that the corresponding picture and the number cannot be seen.

Meanwhile, the present invention may output an advertisement provided from an advertiser on the back of a card having no shape or the same shape, or may be output on the front of the card (208).

For example, when a request is made to output an advertisement from a confectionery company, an advertisement for the confectionery provided by the confectionery company (for example, “shrimp can”) is output on the back 320 of each card as shown in FIG. 3. Will be. At this time, the size or color of the advertisement may be appropriately selected so as not to give eyes fatigue to the users or interfere with game concentration. That is, information about each advertisement is processed and stored in the advertisement management unit 15 so that the advertisement can be output to each card, and when the card game starts, the information about each advertisement is output on the back of each card under the control of the controller 12.

In addition, as shown in FIG. 3, advertisements may also be output to the front surfaces 300 and 310 of the card. In this case, in particular, the advertisement may be placed in the margin 300 of the card so that the advertisement does not confuse the unique pattern (heart, clubber, diamond, spade) and the color of the card itself, or overlap with the pattern and number (310). Advertisements may be placed, or advertisements may be placed overlaid so that the patterns and numbers can be seen.

On the other hand, the method of outputting the advertisement on the front or back of the card as described above may be implemented in various ways.

For example, there may be a method of changing the advertiser for each poker game. That is, there is a method of outputting the corresponding advertisement on the front or back side of the card for the advertisement requested by one advertiser. Therefore, an advertisement commissioned from another advertiser may be output only when a new poker game is started.

Next, there may be a method of continuously advertising only one advertisement for one product requested by one advertiser on the front or back side of the card during the course of one game. In this case, the shape and color may be different for each card, and the same advertisement content may be output.

Next, advertisements for different products can be displayed alternately in one card game.

Next, the type of advertisement or the advertiser that is output on the front of the card and the back of the card may be different. That is, among the advertisements provided by the same advertiser, the contents can be changed so that they appear on the front and the back of the card, respectively. For example, if the advertiser is a confectionery company, you may want to output an advertisement for the A snack on the front and the B snack on the back. In addition, by varying the advertiser itself, the company A's advertising on the front of the company B's advertising may be output separately on the back.

Next, when the card is flipped to the front side while the advertisement is output on the back side of the card, the advertisement may be stopped and another advertisement may be output, and the advertisement output from the back side may be continued. Alternatively, the advertisement may not be output when the front and back sides are changed as described above. In addition, the above-described various methods may be applied to the case in which the card is folded to the rear side while the advertisement is output on the front side of the card.

Next, in the above description, it is described that various advertisements are output in a state where the card is placed on the front or rear side, but the present invention is not limited thereto.

In addition, the contents of the advertisement output on the front or back of the card may be variously displayed by the service providing system operator, and the present invention is characterized in that the advertisement is output on the front or back of the card.

Figure 4 is an embodiment of an online go-stop game to which the present invention is applied, and the advertisement "sweets" on the front 400 or the back 410 of the card (Hwatu) in the same manner as the poker game described above. Shows the state that is outputting.

That is, the method and process of outputting an advertisement on the front side 400 or the rear side 410 of the playing card (card) may be applied in the same manner as in the poker game described above.

The present invention is not limited to the embodiments described above, and various modifications and changes can be made by those skilled in the art, which are included in the spirit and scope of the present invention as defined in the appended claims.

The present invention as described above, in the online card game is a killer application, by outputting the advertisement on the front or back of the card used for the card game, by actively exposing the advertisement to the user playing the card game to effect the effect of the advertisement There is an excellent effect that can be maximized.

Claims (2)

In the advertising method using an online card game applied to a system for providing an online card game by wireless or wired, A first step of storing, by the system 10 for providing the online card game, advertisement information provided from advertisers; A second step of distributing a card to each user in a state where the number of people and environment necessary for the online card game is set; And A third step of outputting an advertisement stored through the first step on the front or the back of the card in the dispensed state or the dispensed state; Including, In the third step, the advertisement output on the front surface of the card is output to overlap the pattern of the card, a part of the pattern is output so as to obscure, or at least one method of the output in the empty space of the card Advertising method using an online card game, characterized in that the output using. The method of claim 1, The method of outputting the third step of advertising, Different advertisers for each card game, different advertisers for advertisements displayed on the front and back sides, different product contents for the front and back sides for a single product ad, or front Or online card game using at least one of a method of outputting different contents of advertisements in the case of changing from back side to back side or front side, or alternately outputting advertisements for different products in one card game. Advertising method using.