KR20030064574A

KR20030064574A - System that recruits new members of advertisers and attaches advertisements to members to distribute advertising expenses to members

Info

Publication number: KR20030064574A
Application number: KR1020020004917A
Authority: KR
Inventors: 이윤형
Original assignee: 이윤형
Priority date: 2002-01-28
Filing date: 2002-01-28
Publication date: 2003-08-02

Abstract

PURPOSE: A system for distributing AD(ADvertisement) charge to a member by collecting a new member of an advertiser and sticking an AD matter to the member is provided to make the advertiser increase the sales through the member and to make the member directly receive the profit through the AD as an actual material or a value added service. CONSTITUTION: An AD agency collects the member. The AD agency requests the AD matter to a cooperating company by the AD charge received from the advertiser. The cooperating company sticks the AD matter to the member and informs the AD agency of the fact. The member registers to the company of the AD advertiser through the AD agency, and buys the product of the advertiser. The member receives support as the actual material or the value added service through the AD agency.

Description

System for distributing advertising expenses to members by recruiting new members of advertisers and attaching advertisements to members {omitted}

본 발명은 카드사, 보험사, 이동통신사 등의 광고주로부터 광고비를 받아 광고물을 제작하고, 프랜차이저 형식의 대리점으로 운영되는 당사가 모집한 회원들에게 부착하게 하여 생기는 수익을 배분하는 방법에 관한 것으로 광고업의 새로운 비즈니스 모델에 관한 것이다.The present invention relates to a method of distributing revenue generated by making advertisements from advertisers such as card companies, insurance companies, mobile carriers, etc., and attaching them to members recruited by the company operated as a franchise type agency. It's about a new business model.

종래의 TV광고는 시간적으로 제약을 받았고 건물 옥상의 멀티비젼은 공간적 제약을 받았다. 이러한 문제점을 극복하기 위해서 택시나 버스의 옆면에 광고를 붙이는 아이디어가 나왔으나, 그 광고비용이 너무 비싸고 순간적이며 어두울 시엔 광고물이 보이지 않는다.Conventional TV commercials were limited in time and multivision on the roof of the building was spatially limited. In order to overcome this problem, the idea of putting an advertisement on the side of a taxi or a bus came up, but when the advertising cost is too expensive, momentary and dark, the advertisement is not visible.

또한 광고주는 광고를 붙여 기업의 이미지나 제품을 홍보하였고 광고회사는 광고를 붙이는 대가로 이익을 얻었지만, 이 광고를 보는 소비자에게는 아무런 이익도 생기지 않았다.The advertiser also advertised the company's image or product, and the advertising company profited in return for the advertisement, but there was no benefit to the consumer of the advertisement.

이에 따라 24시간 광고가 지속되고, 광고주, 광고대행사, 소비자를 모두 만족시킬 수 있는 광고 시스템이 필요하다.Accordingly, there is a need for an advertisement system that can sustain advertisements 24 hours a day and satisfy all advertisers, advertising agencies, and consumers.

본 발명은 광고주에게는 회원을 통한 매출 증대를 이루게 하고 회원에게는 광고를 통해 얻은 수익을 현물 또는 부가서비스로 직접 보조해주어 모두에게 이익이 생기게 하고자 한다.The present invention is intended to increase the revenue through the member to the advertiser and to benefit the members by directly subsidizing the revenue obtained through advertising in kind or additional services.

도1은 전체 개념구성도 이다.1 is an overall conceptual diagram.

위에서 서술한 바와 같은 목적을 이루기 위해 본 발명은 다음과 같이 한다.In order to achieve the object as described above, the present invention is as follows.

첫째, 당사의 프랜차이저 형식의 대리점에서 새로운 회원을 직접 모집하여 회원 차량에 광고 스티커 혹은 금형 광고물을 부착한다.First, we recruit new members directly from our franchisor-type dealers and attach advertising stickers or mold advertisements to member vehicles.

둘째, 당사가 제작한 광고물은 이미 실용신안등록한 사이드 밀러, 썬 바이져, 브레이크 램프에 부착한 회원에게 광고 수익을 배분하여 현물 또는 광고주의 상품 서비스 이용료를 보조해준다.Second, the advertisement produced by the company distributes advertising revenue to members already attached to utility models, such as side mirrors, sun visors, and brake lamps to subsidize in-kind or advertisers' product service fees.

[도면 설명][Drawing Description]

① 광고대행사는 회원을 모집하고, ② 광고주에게 받은 광고비로, ③ 협력업체에 광고물을 의뢰한다. ④ 협력업체는 회원에게 광고물을 부착해주고, ⑤ 부착사실을 광고대행사에 통보한다. ⑥ 회원은 광고대행사를 통해 광고주의 회사에 가입하고 ⑦ 광고주의 상품을 구입한다. ⑧ 광고주 상품서비스는 물론, ⑨광고대행사를 통해 현물 혹은 부가 서비스 이용료를 보조 받는다.① The advertising agency recruits the members, ② The advertising costs received from the advertisers, ③ Refers the advertisements to the partner companies. ④ The supplier attaches the advertisement to the member, and ⑤ notifies the advertising agency of the fact of attachment. ⑥ A member joins an advertiser's company through an advertising agency and ⑦ purchases an advertiser's product. ⑧ In addition to the advertiser's product service, ⑨ Use the spot or additional service fee through the advertising agency.

본 발명에 의하면 저렴한 가격으로 시간적, 공간적 제약을 극복한 24시간 지속적인 광고가 가능하므로 광고의 효과를 극대화 할 수 있다.According to the present invention, it is possible to maximize the effect of advertising because it is possible to continuously advertise 24 hours over time and space constraints at a low price.

또한 발명의 실행을 통해 가입된 회원들이 광고주의 새로운 고객으로 유치된다. 따라서 광고주는 당사가 고객 유치를 하므로 인해 광고비용과 더불어 영업비용도 줄일 수 있어 실질적 매출 증대를 얻을 수 있다.In addition, through the implementation of the invention, subscribed members are attracted to the advertiser's new customers. As a result, advertisers can reduce sales costs as well as advertising costs, which can lead to substantial sales growth.

그리고 광고주와 광고대행사만이 이익을 얻었던 종래의 광고와는 달리 회원에게도 경제적 이익이 돌아간다. 즉 광고주에게서 받은 광고료를 배분하여 회원에게 경제적 이익을 줄 수 있다.And unlike the conventional advertising that only the advertisers and advertising agencies profited, the economic returns to the members. In other words, the advertising fee received from the advertiser can be distributed to give economic benefits to the members.

Claims

The present invention is a method of attaching advertisements made of advertising stickers or molds to member vehicles by recruiting new members from our franchise type dealership.

The present invention is a method of giving a member an advertising fee in kind or subsidizing an advertiser's product service fee.