KR20030062477A - Method for customers information management using fixed or variable IP addresses of customers - Google Patents

Abstract

PURPOSE: A method for managing client information using an IP(Internet Protocol) address of a client is provided to manage a marketing effectively by discriminating a client using an inherent identifier corresponded to the client in the case that a fixed IP address is used or an address of a connected client is a floating IP address. CONSTITUTION: It is judged whether an IP address of a client being connected to a marketing server is a fixed IP address or a floating IP address. In case of a floating IP address, a query including the floating IP address is transmitted to an ISP(Internet Service Provider) which supplies the floating IP address. The ISP transmits an inherent identifier corresponded to the floating IP address to the marketing server. The marketing server transmits a fixed IP address of the client or the inherent identifier and marketing auxiliary information to a portal server. The client is confirmed using the fixed IP address of the client or the inherent identifier, and a processing job necessary for marketing is executed in the portal server from the marketing auxiliary information and client related information possessed in the portal server. Marketing supporting information calculated in the portal server through the processing job is transmitted to the marketing server. A marketing is executed by the marketing supporting information supplied in the portal server.

Description

{Method for customers information management using fixed or variable IP addresses of customers}

The present invention relates to a one-to-one marketing method using customer data, and more specifically, by using an identifier that can identify a customer by using an IP address of a customer connected to a corresponding site, customer privacy is guaranteed. In the meantime, the marketing efficiency is related to the customer information management method using the customer's IP address.

In general, an IP address is composed of 32 bits, and is separated by punctuation '.' Such as '164.124.107.9' in 8-bit units.

In the current Internet structure, there is no direct way for the Internet server system that provides the service to directly obtain customer identification information other than the IP address, which is the unique address of the connecting customer, unless the registered server is a registered customer.

Therefore, in the related art, an IP address additional information system was constructed to receive various additional information about a client connected to the client system and to utilize the additional information.

Such a prior art is disclosed in Korean Patent Application No. 1999-42776 (Application Service Provision Method Using Internet Address Additional Information).

IP address additional information according to the prior art is provided by a bundle of IP addresses allocated to each network, geographic information (country, city, zip code, phone number, country code and country code), language list, race according to the request of the web server. Configuration distribution, domain name, main web server Uniform Resource Locator (URL) of the network, main events or related URLs, local news or related main URLs, weather information or related URLs are optionally provided.

However, the method of providing an application service using the Internet address additional information according to the related art does not have a method of utilizing the IP address of the access client as personal information, and also, if the access customer is an ISP (Internet Service Provider) subscriber, a dynamic IP address. Because of this problem, the usefulness of the IP address has dropped sharply because the user cannot be consistently identified.

The present invention is to solve the above-mentioned problems of the prior art, the purpose is to use a fixed IP address or when the address of the access customer is a dynamic IP address to identify the customer by using a unique identifier corresponding to the customer By doing so, it provides a customer information management method using the customer's IP address to efficiently operate the marketing.

1 is a block diagram of a customer information management system using a customer's IP address according to an embodiment of the present invention,

2 is a flowchart of a customer information management process using an IP address of a customer according to an embodiment of the present invention.

<Description of Symbols for Major Parts of Drawings>

101, 102: customer computer 110,120: marketing server

200: portal server 211: transceiver

212: customer identification section 213: processing section

221: customer identification table 222: customer behavior database

The customer information management process using the IP address according to the present invention for achieving the object of the present invention, the first to determine whether the IP address of the customer connecting to the marketing server is a fixed IP (Internet Protocol) address or a dynamic IP address A second step of transmitting a query including a floating IP address to an Internet service provider (ISP) providing a floating IP address, if the customer's address is a floating IP address; A third process of transmitting a unique identifier of a customer corresponding to the floating IP address to a marketing server, a fourth process of transmitting the fixed IP address of the customer or the unique identifier and marketing assistant information to the portal server, and the marketing After confirming the customer using the customer's static IP address or unique identifier received from the server The marketing server receives the fifth step of performing the processing required for marketing in the portal server from the marketing assistant information received from the previous marketing server and the customer related information held in the portal server, and the marketing support information calculated through the processing in the portal server. And a seventh process of performing marketing at the marketing server based on the marketing support information provided by the portal server.

When described in more detail with reference to the accompanying drawings, the operation according to the embodiment of the present invention configured as described above are as follows.

First, the present invention holds the customer data in the portal server, by using the marketing support information processed in the portal server using the marketing server to perform a customized service to the customer. Typically, portal servers and marketing servers belong to two different companies.

1 is a block diagram of a one-to-one marketing system according to an embodiment of the present invention, Figure 2 is a flow chart of the marketing process according to an embodiment of the present invention, the marketing server 110, 120 can identify the customer The customer identification information and marketing assistance information are transmitted to the portal server 200 to request support information suitable for the purpose of marketing.

Here, the customer identification information is recognized when accessing the marketing server 110, 120 from the customer computer 101, 102, the most ideal case when the customer is assigned one computer per person in the workplace or laboratory, etc. The IP address becomes customer identification information. If several people use the same computer, there may be confusion about the propensity, but it is helpful to the extent that the overall propensity of users is revealed, and it can be used as more concentrated data when the computer user is biased. In addition, if the propensity of the search is analyzed to estimate how many different groups of users exist, the same IP address can be individually corresponded to each group.

However, if you are an ISP (for example, a high-speed network service) subscriber, it is unreasonable to assign a static IP address to all subscribing customers, so assign a dynamic IP address each time you connect. In this case, IP addresses become meaningless for the purpose of consistently identifying customers. To solve this problem, assigning a unique ID (for example, 107832469) to each customer on the ISP server to which the customer subscribes enables consistent customer identification. You can assign a static domain name (for example, ten2d.hanaro.co.kr) instead of this type of ID, and assign a dynamic IP address to the domain name automatically whenever the subscriber uses an ISP server. . However, providing a static domain name may increase the inbound traffic as customers can run personal or commercial sites, which is not a very good model for ISPs. In the present invention, since cooperation of the ISP is one of the key success factors, the first simple ID method of the above two methods seems more commercially attractive. The marketing server sends a query to the ISP, including the floating IP address, and the ISP provides the customer identifier to the marketing server 110, 120. ISPs will take some overhead to do this and will need some compensation.

Meanwhile, the marketing assistant information is transmitted from the marketing server 110 and 120 to the portal server 200. The marketing assistant information includes information regarding a customer's personal information, a customer's behavior history log, a marketing object (s), Matters relating to the marketing method may be optionally included. In extreme cases, marketing assistant information may be left blank. Instead, if marketing assistance information, particularly marketing matters, is left blank, an appointment must be made in advance regarding what information the portal server should provide to the marketing server.

The portal server 200 checks whether the customer's record corresponding to the customer identification information requested from the marketing server 110 or 120 is stored in advance. The processing unit 213 performs processing for marketing support by using the data of the corresponding customer when there is data.

In more detail, the customer identification table 221 searches the customer identification table 221 to determine whether there is customer data previously stored in the customer identification unit 212 based on the customer identification information input through the transmission / reception unit 211 of the portal server 200. You will be judged.

On the other hand, if it is determined that the processing unit 213 has the relevant customer-related data, the processing operation for marketing support is performed. Machining work for various purposes is possible, but a representative example is the cooperative filtering method which is a conventional one-to-one targeting technique. If the portal server has good customer activity information, the quality of the collaborative filtering can be much higher. In addition, techniques such as artificial neural networks and genetic algorithms for targeting may be used.

The marketing-related processing operation result calculated as described above is organized into marketing support information and transmitted to the corresponding marketing server 110 and 120 through the transmission and reception unit 211.

Here, the marketing method corresponds to the requirements for the content to be sent from the portal server 200. For example, the number of targeting customers for a campaign or advertisement for any object, or the number of targeting objects for each customer, and the like, and the output of the portal server 200 includes a list of customers or each customer for each object. A list of matching objects may be included.

The marketing server 110 or 120 performs marketing to the corresponding customer using the marketing support information provided from the portal server 200 through the above process.

As a variation of the above method, the portal server may directly market the customer without transmitting the processing result of the portal server to the marketing server. In this case, the marketing server must send the content to be marketing (banner, etc.) to the portal server in advance. The specific order of the process is first, the marketing server sends the marketing content, the fixed IP address of the customer or the unique identifier and marketing assistant information to the portal server, and the fixed IP of the customer received from the marketing server when the customer accesses the portal server. Direct marketing by the process of the portal server confirming the customer by using the address or unique identifier, and processing necessary for marketing from the marketing condition information received from the marketing server, the marketing assistant information and the customer related information held by the portal server. Determining whether or not to perform, and the process of performing the marketing request from the marketing server in the portal server.

The reason why direct marketing is necessary in the above is that it is not necessary to do marketing for the requesting clients in all the marketing servers that enter the portal server. This problem also occurs when two or more marketing servers request marketing to the same customer at the same time.

Although a preferred embodiment according to the present invention has been described above, it is possible to modify in various forms, and those skilled in the art to various modifications and modifications without departing from the claims of the present invention It is understood that it may be practiced.

As described above, the customer information management method and system using the fixed or dynamic IP address of the customer according to the present invention has been left by customers who access portal sites (eg, major search sites, chat sites, game sites, etc.) The customer data can be effectively used for marketing. In response to requests from marketing servers that want advertising or marketing, the company provides new revenue models to portal sites by directly advertising using the customer behavior database stored in the portal server or by supporting efficient advertisements of other companies. It also provides an additional revenue model by entrusting ISPs that provide network access services to broker customers' unique identifiers. In addition, since an IP address or a unique identifier provided by an ISP company is used as the customer ID, the portal server does not know the identity of the customer, thereby ensuring the privacy of the customer and improving marketing efficiency. That is, from the beginning to the end, it is determined whether the personal information of the customer is the same even in an anonymous state at all, so that the information necessary for marketing can be used in the state where the privacy of the customer is protected.

Claims (7)

A first step of determining whether the IP address of the customer connected to the marketing server is a fixed IP (Internet Protocol) address or a floating IP address; A second step of transmitting a query including the floating IP address to an Internet service provider (ISP) providing the floating IP address when the customer's address is a floating IP address; A third step of the ISP transmitting a unique identifier of a customer corresponding to the floating IP address received from the marketing server to a marketing server; A fourth step of the marketing server transmitting a fixed IP address of the customer or the unique identifier and marketing assistant information to the portal server; After confirming the customer using a fixed IP address or a unique identifier of the customer received from the marketing server, the portal server performs processing necessary for marketing from the marketing assistant information received from the marketing server and the customer related information held in the portal server. Fifth process; A sixth process of transmitting, by the portal server, marketing support information calculated through a processing operation to a marketing server; And The customer information management method using the IP address of the customer, characterized in that the marketing is carried out by the marketing support information provided by the portal server. The method of claim 1, wherein the first to fourth processes are repeated for a plurality of customers, and then the fifth process or less is performed. According to claim 1, wherein the marketing assistant information in the fourth process, the customer's IP, characterized in that the customer's personal information, the history of the customer's behavior log, marketing targets or marketing method information is optionally included; How to manage customer information using address. The method of claim 1, wherein the processing required for marketing in the fifth process includes a targeting operation that combines and combines at least one or more of cooperative filtering, artificial neural networks, or genetic algorithm techniques. Customer information management method using. According to claim 1, In the sixth process, the marketing support information according to the result of the marketing-related processing operation is the best match to the degree of matching of the customer to a specific object, the list of the object that best matches the specific customer and the specific object Customer information management method using the customer's IP address, characterized in that made up a list of customers. A first step of determining whether the IP address of the customer connecting to the portal server is a fixed IP address or a floating IP address; If the customer's IP address is a floating IP address, transmitting a query including the floating IP address to a corresponding ISP providing the floating IP address; Transmitting, by the ISP, unique identifier data of a customer corresponding to the floating IP address to the portal server; And And a fourth process of updating, by the portal server, a behavioral history of the customer corresponding to the fixed IP address or the unique identifier data in a database. A first step of transmitting, by the marketing server, marketing content, fixed IP addresses or unique identifier information of the customers, and marketing assistant information to the portal server; A second step of performing the customer verification by the portal server using the fixed IP address or the unique identifier information of the customer received from the marketing server when the customer accesses the portal server; A third step of the portal server determining whether direct marketing is performed by performing processing required for marketing from the marketing condition information, marketing assistant information, and customer information held by the portal server; And The customer information management method using the IP address of the customer, characterized in that the portal server is a fourth process for marketing to the customer.