KR20030054147A - Method and System for Research Through Mobile - Google Patents

Abstract

PURPOSE: A research method using a mobile and a system therefor are provided to automatically analyze marketing research and estimation as well as political, economical, and social opinion polls by a real-time research analysis system based on the mobile and Internet. CONSTITUTION: A web server(51) provides mobile research service summary information and association information to user clients(40) connected through the Internet(30), and manages user clients(40) who apply for a mobile research service. An SMS(Short Message Service) server(52) transmits a question guidance and question contents to mobile communication terminals(101-10n) of question respondents. If the user clients(40) request research, a member management DB(53) stores personal information and member information, and classifies members into omnibus-type sample groups through member information, according to population, sex, age, job, the place of residence, and a living standard, and stores the classified groups. A research DB(54) has a question DB for storing question contents, an analyzing DB for analyzing answered contents according to analyzing conditions and storing the analyzed result, and a result DB for storing a result report written on the basis of the analyzed result. A research analyzing server(55) analyzes the contents answered from the question respondents according to the analyzing conditions through a mobile real-time research analysis system.

Description

Research method and system using mobile {Method and System for Research Through Mobile}

The present invention relates to a research method and system using mobile, and more specifically, to analyze political, economic and social polls, as well as marketing research and evaluation using a mobile real-time research and analysis system based on mobile and internet. The present invention relates to a research method and system using mobile.

In general, various services, distribution, and manufacturing companies survey customers' preferences, preferences, awareness, and life patterns by product, age, gender, and place of residence for marketing of goods and services. It analyzes society, hobbies, sports and areas of interest and uses them as event planning and marketing materials.

The survey method may be a method of receiving visits to a predetermined questionnaire periodically through fixed questionnaire respondents or recruiting questionnaire respondents in one place through planning and events to receive a questionnaire response.

Most of the survey types mentioned above require a lot of manpower and time to conduct surveys, collect surveys, and process the collected data, which makes it difficult to immediately survey consumers and customers' responses or preferences when needed. There was this.

Therefore, in recent years, due to the rapid change in social patterns, the promptness of the survey is required, and the survey method using a telephone method and the survey method using the Internet are mainly used, and the survey method is continuously being supplemented and improved. .

However, the survey method using the telephone is because the surveyor randomly selects a phone number and makes a call to the consumer or viewer and the customer, which causes discomfort to the other person who responds to the survey, and because a large number of people are mobilized It was expensive and it took a long time to collect and process the survey response data that each investigator took.

In addition, the current survey method using the Internet is that when a survey client requests a survey to a specific research institution and pays a fee, the research institution conducts a one-on-one survey by accessing the survey respondent through an online interviewer. Since the contents were collected and processed, there was a problem in that it took a lot of time and money from requesting a survey to obtaining a survey result.

The present invention was created in order to solve the problems described above, using the mobile real-time survey analysis system based on the mobile and the Internet based on the content of the questionnaire from individuals or companies to automatically analyze the survey, marketing research and evaluation By doing so, it is an object of the present invention to provide a research method and system using a mobile that enables easy survey and marketing research as well as an extensive and detailed sample collection, and enables a survey at a low cost.

1 is a block diagram schematically showing the configuration of a research system using a mobile according to the present invention;

2 to 5 are flowcharts for explaining a research method using a mobile according to the present invention.

♣ Explanation of symbols for main part of drawing ♣

10: mobile communication terminal 20: mobile communication network

30: Internet 40: User Client

50: research organization 51: web server

52: SMS server 53: membership management database (DB)

54: Research database (DB) 55: Research analytics server

According to the present invention, a user client desiring to provide a mobile research service through the Internet for the purpose of the above is provided with a guide to a mobile research service guide, promotion, related information, a usage method, and a research application method by connecting to a research institution online. The research institute may request that a connected user apply for a survey through a mobile research service, and when the survey request procedure is completed, executing a mobile survey through classified sample group survey subjects. Storing the survey results answered by the survey respondents in a research database, and when the survey contents are stored in the research database from the plurality of survey respondents, extracting survey data stored in the research database through a research analysis server, and then real-time survey analysis system Through And the step of analyzing the questionnaire and the findings display a report is made, including the step of transmitting to the questionnaire client provides a research method using a mobile according to claim.

Another feature of the present invention is a plurality of questionnaire respondents who have a mobile communication terminal and answer a question request through a text message, and a user who uses the mobile communication terminal can send and receive telephone calls and text messages wirelessly with the other party. A mobile communication network providing a communication means, a network for transmitting and receiving data through remote communication, a plurality of user clients wishing to receive a mobile research service, and a questionnaire from user clients using the Internet and a mobile communication network Research using mobile, which consists of research institutes conducting public opinion surveys, marketing research through mobile real-time research analysis system, evaluating and automatically analyzing the surveyed contents, and providing the result screen through mobile research service. System The ball.

Hereinafter, a research method and a system using a mobile according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically illustrating the configuration of a research system using mobile according to the present invention, and FIGS. 2 to 5 are flowcharts for explaining a research method using mobile according to the present invention.

Referring to FIG. 1, a research system using a mobile according to the present invention, as shown in FIG. 1, has a plurality of questionnaires responding to a question request via a text message from a research organization 50 while having a mobile communication terminal 10 _1. 10 _n ), and a mobile communication network 20, which is a communication service that provides a means of communicating a telephone call and a text message wirelessly with a counterpart or a mobile communication while the user using the mobile communication terminal moves, or remotely Research organization that provides mobile research services using the Internet 30, a network for transmitting and receiving data, a plurality of user clients 40 who wish to receive mobile research services, and the Internet 30 and a mobile communication network 20 It consists of 50.

The user client 40 is, for example, a personal computer (PC), an Internet TV, a PDA terminal, etc. equipped with a web browser for connecting to the Internet 30.

The research organization 50 provides a mobile research service overview and related information to the user clients 40 connected through the Internet 30, and a web server that manages the user clients 40 who apply for the mobile research service. (31); In the case where the survey respondents 10 send a short message (SMS) server 52 for transmitting the survey guide and the contents of the survey to the mobile communication terminal possessed by the survey respondents 10 and the user clients 40 who use the Internet 30 request for research It guides you to join, stores the personal information and member information entered by the user during the membership registration process, and classifies it into population, gender, age, work, residence, living standard, and omnibus sample group. Membership management database 53 for storing, a survey database for storing the content of the survey requested, a response database for storing the responses of the survey respondents 10, an analysis database for analyzing and storing the responses according to the analysis conditions and A research database (54) comprising a result database for storing result reports generated based on the analyzed results, It is composed of a research analysis server 55 for analyzing the response from the questionnaire respondent 10 through a mobile real-time survey analysis system.

The operation of the research system using the mobile and the research method using the mobile according to the present invention having the above configuration will be described in detail with reference to FIGS. 2 to 5.

First, as shown in FIG. 2, an individual or corporate user client 40 who wishes to receive a mobile research service through the Internet 30 accesses the Internet 30 by executing a web browser, and then performs a mobile research service. When the domain of the research institution 50 to be provided is entered into the address bar, the web server 51 of the research institution 50 provides a mobile research service guide, promotion, related information, usage method, and research application method through the homepage. It will be guided (S10).

When the user requests a survey through the mobile research service (S20), the web server 51 stores the request history requested by the user in the member management database 53 as shown in FIG. (S21), it is checked again whether the request details have been stored (S22).

The web server 51 checks whether the sample is classified in the member management database 53 (S23). If the sample is not classified, the web server 51 displays the demographic, sex, age, job, Classification of living groups, living standards, and omnibus sampling groups will be performed (S24).

The web server 51 checks whether or not the classified sample group is the sample group that satisfies the inquiry request condition (S25). If the sample group is not proper, the web server 51 performs the classification of the sample group again. The mobile phone number of the customer is extracted through the stored member information (S26).

The web server 51 checks the user's personal information on the basis of the extracted mobile phone number (S27), and when the user's personal information is confirmed, all the investigation request procedures are terminated.

When all the survey request procedures are completed, the web server 51 executes the questionnaire through the sampled questionnaire subjects classified as shown in FIG. 4 (S30).

The web server 51 drives the SMS transmission program through the SMS server 52 (S31), and transmits an SMS for inquiring participation in the questionnaire (S32). Do you want to participate in the survey on the wireless Internet users conducted by SKT? (Until 12/12 14:00) 7 questions, 500 questions ◁ Cancel connection ▷

When the survey respondents 10 selects access or cancellation in response to the survey participation inquiry SMS displayed in the screen window of their mobile communication terminal (S33), when the survey respondent 10 selects access, n-Top After connecting and responding to the real-time questionnaire, the web server 51 initializes the flag to recognize the research database 54 (S34).

For example, in the political sector, the survey on government operation satisfaction, candidate recognition and support survey, public opinion survey on inter-Korean relations, public opinion survey on economic reform, public awareness survey on social discipline, public awareness survey on social discipline, and citizens In the economic sector, such as consciousness-related surveys and consciousness surveys on public officials, the market sector survey, brand awareness survey, brand satisfaction survey, brand loyalty survey, product usage survey, purchase behavior survey, new product marketing survey, etc. In the information / communication sector, surveys on the use of wireless Internet services, surveys on the use of wireless Internet services, internet phone calls, etc. Usage survey, mobile phone terminal consumer brand awareness survey, Internet shopping mall use Sports / entertainment sector, including state investigations are performed for entertainment munhwabi Spending Survey, favorite sports, celebrities popularity surveys, advertisements popularity investigation, broadcasters audience measurement, recreational Survey, Age Consciousness investigation via a mobile research services.

The web server 51 checks whether the questionnaire respondent 10 repeatedly inputs a questionnaire response (S35), and if the questionnaire is a new questionnaire, the questionnaire result is stored in the response database of the real-time research database 54 ( S36).

When the questionnaire is collected from the plurality of survey respondents 10 and stored in the research database 54, the web server 51 extracts the survey data stored in the research database 54 through the research analysis server 55 ( S41), using a questionnaire statistics program to tabulate and statistical data in real time (S42), and output it as a real-time result screen on the Internet (S43).

In addition, the web server 51 writes the result screen of the questionnaire in a report form and transmits the result to the questionnaire client (S50). Here, the research results written in the report format can be confirmed by the research organization 50 by a member or a non-member through a mobile communication terminal, a personal computer (PC), a PDA, an Internet TV, and the research results may be provided as paid contents. It may be.

As described above, the present invention performs a survey, marketing research, and evaluate and automatically analyze the surveyed contents through a mobile real-time survey analysis system based on mobile and internet based on the contents requested from user clients. It is possible to do quick public opinion and marketing research.

In addition, the research method and system using mobile according to the present invention are not limited to the above-described embodiments, and various modifications and changes can be made without departing from the technical gist of the present invention.

As described above, according to the present invention, it is possible to conduct a quick polling and marketing survey using a real-time survey system through a mobile, and the construction of a broad and detailed sample population has research targets by gender, age, occupation, and region. It is possible, and the voluntary participation of informed survey respondents at low cost can achieve the effect that the accurate survey, survey and evaluation are automatically performed by the online survey evaluation analysis system.

Claims (8)

A step in which a user client wishing to provide a mobile research service through the Internet accesses a research institution online and receives information on a mobile research service guide, promotion, related information, usage method, and a research application method; The research institution requesting a connected user to request a survey through a mobile research service; When the survey request process is completed, the step of executing a mobile survey through the classified sample group survey subjects, Storing survey results answered from the plurality of survey respondents in a research database; When the survey contents are stored in a research database from the plurality of survey respondents, extracting the survey data stored in the research database through a research analysis server and analyzing the survey data through a mobile real-time survey analysis system; and The research method using a mobile, characterized in that the report comprises a step of creating a report and the results of the survey and sending the survey to the client. The method of claim 1, The research institution requests the survey through the mobile research service from the connected user, and the research institution stores the request details in the member management database when the connected user requests the survey through the mobile research service. Determining whether a sample classification corresponding to the survey requested content exists in the membership management database; if the classified sample group exists, checking whether the sample group satisfies the survey request condition; If the sample group is reasonable, extracting the mobile phone number of the customer through the member information stored in the member management database, checking the user personal information based on the extracted mobile phone number, and confirming the personal information of the user If the investigation process is completed, Research method using a mobile, characterized in that comprising an. The method of claim 2, In the step of confirming whether the sample classification exists in the membership management database, if the sample classification is not present, the classification, population, gender, age, work, living area, living standard, and omnibus type sample classification are classified in the member management database. Research method using a mobile, characterized in that for executing. The method of claim 1, When the survey request process is completed, when the survey is performed using the mobile group through the classified sample survey subjects, the research institution runs an SMS transmission program through the SMS server when all the survey request procedures are completed, and participates in the survey. Transmitting the inquiring SMS to the mobile phone terminals of the survey subjects; selecting the access or cancellation in response to the survey participation inquiry SMS displayed on the screen window of the mobile communication terminal; In case of selecting a connection, n-Top connection includes responding to a real-time questionnaire, and checking whether or not the questionnaire has repeatedly entered a questionnaire response, and storing the result of the questionnaire in a research database in case of a new questionnaire. Research using mobile, characterized by Way. The method of claim 1, In the step of extracting the questionnaire data stored in the research database through the research analysis server and analyzing through the mobile real-time survey analysis system, the extracted questionnaire data in real time using a questionnaire statistics program to tabulate and statistics the data in real time on the Internet. Research method using a mobile, characterized in that output to the result screen. The method of claim 1, In the step of transmitting the survey result screen to a corresponding report client, the research results written in the report format are sent to a research institution to a member or a non-member to a mobile terminal, a personal computer (PC), a PDA, and an Internet TV. Research method using a mobile, characterized in that transmitted to any one of. A plurality of questionnaire respondents (10 ₁ to 10 _n ) who possess a mobile communication terminal and respond to the question request through a text message; Mobile communication network 20 that provides a communication means for transmitting and receiving phone calls and text messages wirelessly with the other party while the user using the mobile communication terminal, Internet 30, which is a network for transmitting and receiving data through remote communication, A plurality of user clients 40 wishing to be provided with mobile research services; Surveys and marketing surveys are conducted through the mobile real-time survey analysis system on the content requested from the user clients 40 using the Internet 30 and the mobile communication network 20, and the surveyed contents are evaluated and automatically analyzed. Research system using a mobile, characterized in that it comprises a research organization for providing a screen through a mobile research service (50). The method of claim 7, wherein The research organization 50 provides a mobile research service overview and related information to the user clients 40 connected through the Internet 30, and a web server that manages the user clients 40 who apply for the mobile research service. With 31, Short message (SMS) server 52 for transmitting the survey guide and the contents of the survey to the mobile communication terminal possessed by the survey respondents 10, When the user clients 40 who use the Internet 30 request research, the user's personal information and member information are stored, and through the member information, demographic, gender, age, work, residential area, living standard, and omnibus Membership management database (53) to classify and store as a formula sample group, A survey database for storing the surveyed questionnaire, a response database for storing the responses of the survey respondents 10, an analysis database for analyzing and storing the responses according to the analysis conditions, and a result report based on the analyzed results A research database (54) consisting of a result database storing the The research system using a mobile, characterized in that it comprises a research analysis server 55 for analyzing the content from the survey respondents (10) through a mobile real-time survey analysis system according to the analysis conditions.