KR101301015B1 - Survey and poll system and method thereof - Google Patents

Abstract

According to an aspect of the present invention, there is provided a public opinion and questionnaire system and method capable of performing a more reliable public opinion and questionnaire by combining a plurality of questionnaires.
To this end, the opinion polling system according to an embodiment of the present invention provides one or more polling items including a common keyword or tag to a poll participant among customers who access the Internet webpage through the terminal. Survey item providing server; A first poll result calculation unit for calculating a poll result of each of at least one poll item provided by the poll item providing unit; And a second poll result calculation unit configured to integrate the one or more poll results calculated through the first poll result calculation unit based on the common keyword or tag and to generate an integrated poll result. Each survey item provided by the item providing server includes one query item and two or more selection items, and the first poll result calculation unit includes the number of poll participants who participated in each of the one or more poll items, and each poll. Calculating a selection ratio of the selected items included in the item, and the second poll result calculating unit includes two or more of each poll item based on a keyword or a tag commonly included in the query item or the selected item of each poll item; Integrate to produce one poll result.
Through this, the recruitment of the examinees can be proceeded through voluntary participation by the individual's interest on the real Internet, and they can collect more honest and meaningful answers because they do not feel as a survey with a specific purpose.

Description

Public opinion and survey system and its method {Survey and poll system and method

The present invention relates to a polling system and a method for combining a plurality of polls and performing more reliable polls and surveys.

Today, you can easily access vast amounts of data or get the information you need quickly by using the Internet and the Internet, which is not too much in the age of globalization.

Therefore, the main concern can now be how quickly and accurately the researcher can analyze the data of the subject to obtain the desired result. In particular, the number of domestic Internet users has already reached 39 million, the number of Internet users around the world has reached 2 billion, and computer penetration and Internet usage are continuously increasing rapidly, and many studies are attempting to apply the Internet to academic fields.

Due to the general trend of society, a new survey method called the Internet polling method has appeared along with the existing method of survey, postal survey, telephone survey, and direct survey, which is a classification of statistics.

The Internet polls are being conducted by relevant domestic and public opinion agencies because of the advantage of being able to quickly secure a large number of respondents by using time- and place-limited internet networks.

The conventional method of public opinion disclosed in Korean Patent Laid-Open Publication No. 2000-0037432 et al. Obtains information from a survey participant or surveys a questionnaire, and then displays the result of the survey in numerical or graph form based on the information obtained from the survey participant and the contents of the questionnaire. It was.

However, such a conventional polling method can basically grasp the distribution of selection items for one query item and still have the following problems.

In the conventional survey, a large amount of money and time were required to conduct a survey by recruiting a specific number of examinees in such a manner that one survey responds to a plurality of questions and one survey is completed.

As a result, individuals and small and medium-sized companies, which are relatively scarce in resources, have considerable burden and difficulty in conducting surveys among a large number of surveyees. Of course, in this case, there may be a solution for distributing surveys using various media such as e-mail, social networking service (SNS), blog, etc. to the unspecified many people on the Internet, but people have no time to respond to multiple questions without particular benefit. There is still a problem in recruiting subjects because there is a problem that unwanted information in personal domain such as e-mail and SNS is considered spam.

In addition, there is a problem that it does not represent the entire population when a sufficient number of examinees do not gather. In general, a survey or opinion survey of 500 to 1,500 people is required to evaluate this as a reliable survey with a 3% sample error in the 95% confidence interval. However, enormous costs and time are required to recruit more than 500 investigators for research purposes. Because of this, if a small number of surveys / polls are carried out there is a problem that the reliability of the survey itself is low.

In addition, it is difficult to determine whether the responses of the examinees are qualitatively reliable. For example, manipulation of results through a virtual examinee or unwary responses by the examinee.

Korean Laid-Open Patent Publication No. 2000-0037432

In order to solve the problems of the prior art, it provides a public opinion poll system and method that can perform a more reliable opinion and survey by combining a plurality of surveys.

A poll system according to an embodiment of the present invention provides a poll item that provides one or more poll items including a common keyword or tag to a poll participant among customers who access an Internet webpage through a terminal. server; A first poll result calculation unit for calculating a poll result of each of at least one poll item provided by the poll item providing unit; And a second poll result calculation unit configured to integrate the one or more poll results calculated through the first poll result calculation unit based on the common keyword or tag and to generate an integrated poll result. Each survey item provided by the item providing server includes one query item and two or more selection items, and the first poll result calculation unit includes the number of poll participants who participated in each of the one or more poll items, and each poll. Calculating a selection ratio of the selected items included in the item, and the second poll result calculating unit includes two or more of each poll item based on a keyword or a tag commonly included in the query item or the selected item of each poll item; Integrate to produce one poll result.

In addition, the second poll result calculating unit calculates a selection ratio of each selected item to the number of poll participants and the number of poll participants who participated in the integrated two or more poll items, and through the second poll result calculation unit. It further includes a main server for providing the customer access to the Internet web page with the selected ratio of the selected items to the number of poll participants and the number of poll participants calculated.

In addition, the storage unit for collecting and storing the gender or age group or residential area information of the poll participants; And a classification unit classifying the selection ratio of each selection item based on the number of poll participants and the number of poll participants calculated through the second poll result calculation unit by information of the poll participants stored in the storage unit. .

In addition, the main server provides a selection ratio of each selection item on the Internet webpage by the number of participants and the number of poll participants by the participant information.

In addition, the main server may be compared to the number of poll participants and the number of poll participants by participant information classified through the classification unit only to customers having information that matches any one of the participant information among the customers accessing the Internet web page. Provides a selection rate for the selection.

In addition, the storage unit collects and stores the information of the poll participants with the consent of the poll participants.

In addition, the main server provides a real-time selection ratio of each selection item to the number of poll participants and the number of poll participants by participant information through the classification unit in real time.

In the opinion poll method according to an embodiment of the present invention, in the opinion poll method of providing a survey item to a customer accessing an Internet web page through a terminal and performing a survey, the result is provided to the customer. Providing one or more poll items to the poll participants each including a common keyword or tag and including one query item and two or more selection items; Calculating a number of poll participants participating in each of the one or more poll items provided and a selection ratio of selection items included in each poll item; One or more of the survey items are integrated based on a keyword or tag that is commonly included in the query item or the selection item of each poll item to calculate one poll result.

In addition, integrating two or more of each survey item based on a keyword or a tag commonly included in the query item or the selection item of each opinion item, and calculating one poll result, the integrated two or more opinions It is to calculate the ratio of the selection of each option to the number of survey participants and survey participants who participated in the survey,

The method further includes providing a selection ratio of each selection item on the Internet web page based on the calculated number of survey participants and the number of survey participants.

In addition, collecting and storing the gender or age group or residential area information of the poll participants; The method further includes classifying the selection ratio of each selected item by the information of the stored poll participants and the number of poll participants and the poll participants, based on the calculated number of poll participants and the number of poll participants. The selection ratio of each selection item is provided on the Internet web page by providing the selection ratio of each selection item on the Internet web page, based on the number of poll participants and the number of poll participants.

According to an aspect of the present invention, the recruitment of the examinee through the voluntary participation of the individual's attention on the actual Internet, they can proceed to collect the more honest and meaningful answers because they do not feel as a survey with a specific purpose.

In addition, the open space of the Internet facilitates the recruitment of a larger number of subjects, so the quality of the results is very high.

You can also increase the reliability of your results by taking full advantage of polls with high response rates.

In addition, it may not spend much time and high costs in recruiting and conducting surveys. As a result, even users with limited time / costs, such as small and medium-sized businesses and individuals, can open a way to conduct highly reliable, quick and low-cost surveys to the public.

In addition, it is possible to use a variety of ways in a way that is easily exposed to the public, it is possible to achieve not only the purpose of the survey but also the effect of advertising / publicity, such as direct participation of people.

1 is a block diagram showing the configuration of a polling system according to an embodiment of the present invention.
2 is a flowchart illustrating a polling method according to an embodiment of the present invention.
3 is a flowchart illustrating a polling method according to another embodiment of the present invention.
4 is a flowchart illustrating a polling method according to another embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, the configuration of a polling system according to an embodiment of the present invention will be described based on FIG. 1.

1 is a block diagram showing the configuration of a polling system according to an embodiment of the present invention.

The polling system 1 according to an embodiment of the present invention includes a polling item providing server 10, a first polling result calculating unit 20, a second polling result calculating unit 30, and a main server 70. ).

In addition, the polling system may further include a storage unit 40 and a classification unit 50.

The polling item providing server 10 provides one or more polling items including a common keyword or tag to a polling participant among customers who access the Internet webpage 3 through the terminal 5.

The terminal 5 may be included as long as it can be connected to the Internet.

In addition, the poll item providing server 10 provides one or more poll items, each poll item including one query item and two or more selection items.

In addition, one or more poll items provided by the poll item providing server 10 each include a common keyword or tag. Specifically, the keyword or tag is a keyword that is commonly included in a query item or a selection item of each poll item. Or a tag.

Also, the keyword or tag may be in the form of a word (noun) included in the query item or the selection item. This will be described in detail through an example to be given below.

The first poll result calculation unit 20 calculates a survey result of each of the one or more poll items provided by the poll item providing unit.

In addition, the first poll result calculation unit 20 calculates the number of poll participants who participated in each of the one or more poll items and the selection ratio of selection items included in each poll item.

The second poll result calculation unit 30 uses one or more poll results calculated through the first poll result calculation unit 20 based on a keyword or tag common to the query item or the selection item of each poll item. Integrate to produce an integrated poll.

In addition, the second poll result calculation unit 30 combines two or more of each poll item based on a keyword or a tag that is commonly included in a query item or a selection item of each poll item. Integrated poll results).

In addition, the second poll result calculation unit 30 calculates a ratio of selection of each selected item to the number of poll participants and the number of poll participants who participated in the integrated two or more poll items.

The main server 70 displays the selection ratio of each selected item in the number of the survey participants and the number of the survey participants calculated through the second survey result calculation unit 30 on the Internet web page 3 on the terminal 5. Provided to customers connected through.

The storage unit 40 collects and stores gender or age group or residential area information of the poll participants.

In addition, the storage unit 40 collects and stores the information of the poll participants with the consent of the poll participants.

In addition, the classification unit 50 is a poll participants stored in the storage unit 40 in the selection ratio of each selected item compared to the number of poll participants and the number of poll participants calculated through the second poll result calculation unit 30. Classify by information.

In addition, the main server 70 provides a selection ratio of each selection item on the Internet web page 3 to the number of poll participants and the number of poll participants by participant information through the classification unit 50.

In addition, the main server 70 is for each participant information classified through the classification unit 50 only to customers having information that matches any one of the participant information among the customers connected to the Internet web page (3) via the terminal (5) You can provide a selection ratio for each option relative to the number of poll participants and the number of poll participants.

In addition, the main server 70 is connected to the Internet web page (3) via the terminal (5) the selection ratio of each selected item compared to the number of poll participants and the number of poll participants for each participant information through the classification unit 50 It can be provided to one customer in real time.

Next, the manner in which the polling system 1 according to an embodiment of the present invention is actually implemented will be described through a number of examples below.

For example, if there are four independent poll items (hereinafter referred to as polls) as follows, these polls are connected to the Internet webpage 3 through the terminal 5 on the Internet webpage 3. Polls randomly answered by survey participants among customers, each of which is independent.

Poll_1. What type of mobile phone will you buy in the future?

1.foldable-10%

2. Flip type-5%

3. Bar type-5%

4. Smartphone-75%

5. There is no intention to purchase. -5%

Poll_2. Which brand of smartphone will you buy

Samsung-30%

LG-15%

3. Motorola-10%

4.HTC-10%

Apple-30%

6. Others-5%

Poll_3. Essential elements for a smartphone you want to purchase in the future

1. Call quality-20%

2. Various applications-30%

3. Big screen-5%

4.DMB-5%

5. Easy to use UI / UX-20%

6. Speed-10%

7. Others-10%

Poll_4. Your favorite electronics company

1.Samsung-35%

2.LG-20%

3. Sony-10%

4. Apple-25%

5. Others-10%

By connecting Poll_1 and Poll_2, 75% of poll participants who participated in Poll_1 will purchase smartphones, 30% of which will buy Samsung's smartphones. In conclusion, 22.5% of the polls in the two polls will purchase Samsung smartphones.

That is, in Poll_1, “smartphone”, which is one selection item, is common to “smartphone” in the query item of Poll_2, so Poll_2 becomes a Poll dependent on Poll_1.

In addition, when Poll_1 and Poll_3 are connected, 75% of poll participants who participate in Poll_1 will purchase smartphones in the future, of which 20% consider call quality most important. In conclusion, 15% of the poll participants in both polls value call quality on smartphones.

In other words, like the relationship between Poll_1 and Poll_2, Poll_3 becomes a Poll dependent on Poll_1.

In addition, since Poll_2 and Poll_3 have a common keyword or tag called “smartphone” belonging to the question, they cannot be connected with only the above contents because they are independent and have a similar relationship, not a subordinate or governing structure. However, if you know who the poll participants participated in in both Poll_2 and Poll_3 polls, and if you can figure out which answer they chose, you can determine the correlation between the two to produce an integrated poll.

For example, it is assumed that a poll participant who participated in Poll_3 among poll participants who selected Samsung Electronics in Poll_2 gave the following answer (Plan 1) to Poll_3. Then, poll participants who want to buy Samsung smartphones can produce integrated polling results that call quality, big screen, and speed are the most important.

(Answer 1) Poll_2-> Poll_3. Essential elements for a smartphone you want to purchase in the future

1. Call quality-20%

2. Various applications-10%

3. Big screen-20%

4.DMB-10%

5. Easy to use UI / UX-10%

6. Speed-20%

7. Others-10%

As another example, assume that the poll participants who participated in Poll_2 had the following answers (answer 2) among the poll participants who selected call quality as the most important in Poll_3. This shows that 50% of the survey participants who chose that call quality is the most important in smartphones select Samsung Electronics.

(Answer 2) Poll_3-> Poll_2. Which brand of smartphone will you buy

Samsung-50%

2.LG-20%

3. Motorola-10%

4.HTC-5%

Apple-10%

6. Others-5%

As another example, poll_1, Poll_2, and Poll_3 may be integrated to produce a poll result. As in the example above, which combines Poll_1 and Poll_2, 22.5% of the poll participants in the two polls will purchase Samsung smartphones, and in answer 1, they are most concerned with call quality, large screen, and speed. You can produce the conclusion that you think.

And, as in the above example of integrating Poll_1 and Poll_3, 15% of the poll participants in the two polls believe that the call quality of smartphones is the most important.Response 2 shows that 50% of them are Samsung Electronics. I will buy a smartphone.

In addition, Poll_2 and Poll_4 are equal to each other and find common tags / keywords in the selection. Again, we can correlate two polls by analyzing poll participants who participated in both Poll_2 and Poll_4.

For example, assuming that poll_4 respondents who polled poll_2 also decided that Poll_4 is the most preferred electronics company (Response 3), 80% of those who prefer Samsung as their electronics company We can conclude that smartphones will determine Samsung products.

(Response 3) Poll_4-> Poll_2. Which brand of smartphone will you buy

1.Samsung-80%

LG-5%

3. Motorola-3%

4.HTC-2%

Apple-5%

6. Others-5%

As another example, assume that the polls of poll pollers who said they would buy Samsung smartphones at Poll_2 also participated in Poll_4 (answer 4). This shows that only 30% of Samsung smartphone purchasers are loyal to Samsung Electronics.

If Samsung Electronics is an investigator (a polling agency), this result can identify the problem of relatively low loyalty, and further find a solution through a new analysis.

(Response 4) Poll_2-> Poll_4. Your favorite electronics company

Samsung-30%

2.LG-20%

3. Sony-5%

4. Apple-35%

5. Others-10%

According to the polling system according to the embodiment of the present invention, the above contents are just one example, and the scope of application is very wide. In addition to the research of the companies mentioned above, the scope of application is very wide depending on the purpose of the investigator in various fields such as politics, society, economy, and management.

In addition, according to the polling system according to an embodiment of the present invention, it is possible to derive the results of segmentation by group according to the poll participants information (gender, age group, residential area, etc.).

For example, in the above question, only the results of the male / 20-29-year-old subjects living in Seoul can be collected and derived. The refined results may vary depending on the investigator's purpose.

In addition, in order to recruit a larger number of participants in the polls, a company may adopt a method of receiving a sponsor and paying a fee. In other words, the published poll items may benefit the location and frequency compared to other poll items, so that other users may be well exposed. Depending on the location of the posting, you can set the differential cost according to Cost per Vote (CPV) / CPM (Cost per Impression), such as Internet banner advertising.

Next, a public opinion polling method according to an embodiment of the present invention will be described with reference to FIGS. 2 to 4.

2 is a flowchart illustrating a polling method according to an embodiment of the present invention.

First, the survey participants are provided with one or more survey items each including a common keyword or tag and one query item and two or more selection items (200). In operation 210, the number of poll participants who participated in each of the one or more poll items provided is calculated. The selection ratio of the selection items included in each poll item is calculated (220). Based on a keyword or tag commonly included in a query item or a selection item of each poll item, two or more of the poll items are merged into one to obtain one poll result (230). The calculated result is provided on the Internet web page (240).

3 is a flowchart illustrating a polling method according to another embodiment of the present invention.

The survey participants are provided with one or more survey items each including a common keyword or tag and one query item and two or more selection items (300). The number of poll participants participating in each of the one or more poll items provided is calculated (310). The selection ratio of the selection items included in each poll item is calculated (320). In operation 330, two or more of each survey item are integrated into one another based on a keyword or a tag that is commonly included in a query item or a selection item of each poll item. The number of survey participants who participated in the combined two or more survey items is calculated (340). The selection ratio of each selection item is calculated to the number of poll participants who participated in two or more poll items (350). On the Internet web page, the selection ratio of each choice item is provided on the Internet web page, based on the calculated number of poll participants and the number of poll participants.

4 is a flowchart illustrating a polling method according to another embodiment of the present invention.

The survey participants are provided with one or more survey items each including a common keyword or tag and one query item and two or more selection items (400). The number of poll participants participating in each of the one or more poll items provided is calculated (410). The selection ratio of the selection items included in each poll item is calculated (420). In operation 430, two or more of each survey item are integrated into one another based on a keyword or a tag that is commonly included in a query item or a selection item of each poll item. The number of survey participants who participated in the combined two or more survey items is calculated (440).

The selection ratio of each option is calculated to the number of poll participants who participated in two or more poll items (450). Collecting and storing information on gender or age group or residential area of the survey participants (460). The selection ratio of each selected item to the calculated number of poll participants and the number of poll participants is classified by the information of the stored poll participants (470). On the Internet web page, the selection ratio of each option is compared to the number of poll participants and the number of poll participants by classified participant information (480).

1: Polling system 3: Internet web page
5: terminal 10: poll entry server
20: First poll result calculation part 30: Second poll result calculation part
40: storage unit 50: classification unit
70: main server

Claims (10)

A survey item providing server providing one or more survey items each including a common keyword or a tag, to a survey participant among customers who access an Internet web page through a terminal;
A first poll result calculating unit configured to calculate a poll result of each of at least one poll item provided by the poll item providing server;
And a second poll result calculation unit configured to generate an integrated poll result by integrating one or more poll results calculated through the first poll result calculation unit based on the common keyword or tag.
Each poll item provided by the poll item providing server includes one query item and two or more selection items;
The first poll result calculation unit calculates a number of poll participants who participated in each of the one or more poll items and a selection ratio of selection items included in each poll item;
When the second poll result calculation unit calculates one poll result by integrating two or more of each poll item based on a keyword or tag that is commonly included in a query item or a selection item of each poll item, Calculating a selection ratio of each selected item to the number of poll participants and the number of poll participants who participated in the two or more poll items;
A polling system comprising: a main server providing a client with access to the Internet web page a selection ratio of each item selected from the number of poll participants and the number of poll participants calculated by the second poll result calculating unit; .
delete The method of claim 1,
A storage unit for collecting and storing gender or age group or residential area information of the poll participants;
And a classification unit classifying the selection ratio of each selection item based on the number of poll participants and the number of poll participants calculated through the second poll result calculation unit by information of the poll participants stored in the storage unit. Opinion poll system. The method of claim 1,
A storage unit for collecting and storing gender or age group or residential area information of the poll participants;
And a classification unit classifying the selection ratio of each selection item based on the number of poll participants and the number of poll participants calculated through the second poll result calculation unit by information of the poll participants stored in the storage unit. ;
And the main server provides a selection ratio of each selection item on the Internet web page based on the number of the participants and the number of the survey participants. The method of claim 1,
A storage unit for collecting and storing gender or age group or residential area information of the poll participants;
And a classification unit classifying the selection ratio of each selection item based on the number of poll participants and the number of poll participants calculated through the second poll result calculation unit by information of the poll participants stored in the storage unit. ;
The main server may select only the number of the survey participants and the number of the survey participants by the participant information classified through the classification unit only to the customers who have the information matching any one of the participants information among the customers accessing the Internet web page. Opinion poll system to provide a selection rate of. The method of claim 3,
And the storage unit collects and stores information of the survey participants with the consent of the survey participants. 5. The method of claim 4,
The main server is a polling system that provides a real-time selection ratio of each selection item compared to the number of poll participants and the number of poll participants by the participant information to the customer accessing the Internet web page in real time. In the opinion method of providing a survey item to a customer accessing an Internet web page through a terminal, performing a survey, and providing the result to the customer,
Providing at least one poll item in the poll item providing server which includes a common keyword or tag to the poll participants among the customers and includes at least one query item and at least two selection items;
Calculating, by a first poll result calculation unit, a number of poll participants who participated in each of the one or more poll items provided by the poll item providing server, and a selection ratio of selection items included in each poll item;
Based on the keyword or tag commonly included in the query item or the selection item of each poll item calculated by the first poll result calculation unit, two or more of the poll items are combined to obtain a single poll result. Calculating, by the poll result calculating unit, a selection ratio of each selected item to the number of poll participants and the number of poll participants who participated in the two or more poll items;
And providing the selected ratio of each selection item to the calculated number of poll participants and the number of poll participants, in a main server to a client accessing the web page.
delete 9. The method of claim 8,
Collecting and storing gender or age group or residential area information of the poll participants;
The method may further include classifying the selection ratio of each selection item based on the calculated number of survey participants and the number of survey participants in the classification unit by information of the survey participants stored in the storage unit.
Providing the selection ratio of each selection item on the Internet web page on the main server in relation to the calculated number of survey participants and the number of survey participants,
The method of claim, wherein the main server provides a selection ratio of each selection item to the number of poll participants and the number of poll participants classified by the classification unit in the main server.

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