KR20030044574A - service system for providing of goods information and operating method thereof - Google Patents

Abstract

PURPOSE: A service system for supplying product information and a method for managing the same are provided to supply popularity information of a commodity on an advertisement and to link a TV home shopping advertisement for inducing a selection of a purchase when various kinds of commodities are searched through a web. CONSTITUTION: A web server supplies information with respect to various kinds of selling commodities and information with respect to a client popularity according to selling commodities through a web site. A database server(200) includes information with respect to various kinds of selling commodities, information with respect to a client popularity according to selling commodities, and information with respect to companies which supply home shopping services. An information obtaining server(300) receives information with respect to client popularity obtained through a home shopping broadcasting from the companies which supply home shopping services, and receives information of various kinds of commodities. An information processing server(400) processes information obtained through the information obtaining server(300) and registers the information in the database server(200) for enabling each client to check information of a wanted commodity conveniently through a web site.

Description

SERVICE SYSTEM FOR PROVIDING PRODUCT INFORMATION AND OPERATION METHOD THEREOF

The present invention relates to a system for a service provided online and a method of operating the same. In particular, various product information provided online can be provided including information according to a customer's preference. The present invention relates to a service system for providing product information and a method of operating the same, by which information can be provided based on information acquired through a home shopping company, so that accurate and reliable information can be provided.

At present, the development of information and communication technology has made it possible for customers to easily search and acquire various types of information at home, as well as to share various types of information with other customers.

In particular, the development of the Internet has made it possible to easily retrieve and acquire all kinds of information required by each customer, and it is possible to quickly collect information through the mass media, in particular TV.

In addition, due to the development of the Internet, customers can purchase various products online, thereby eliminating inconvenience caused by unnecessary visits to each store.

However, ordinary customers like to enjoy shopping, and there is a limit to searching for products suitable for their own taste online unless they want to purchase a specific product.

For this reason, many companies are expanding investment for advertising on the web, but due to the numerous advertisements of a considerable number of companies are gradually being turned away from customers.

In addition, the advertisement on the web as described above could not be confirmed only by the photograph (or 3D image) of the product, it was not enough to meet the needs of satisfied customers to see the real thing.

Accordingly, each company has devised a plan to attract more customers, and one of the methods is home shopping advertisement method using TV.

Unlike a short time (eg, 30 seconds) commercial on TV, such a home shopping advertisement has an advantage of improving the customer's desire to buy by dedicating a long time only to an advertisement of a specific product.

However, such a home shopping advertisement has the advantage of inducing the maximization of the above-mentioned advertising effect, whereas the advertisement time for the product to be advertised is not specifically set, and the hourly or daily change is required by the customer. There is a problem that it was difficult to identify a specific product.

Therefore, there is a need for a new advertising method that takes advantage of the above-mentioned advertising on the web and advertising using the mass media such as TV.

The present invention has been made to solve the above problems, the search for a variety of products through the web to provide information about the response rate of the product on the advertisement for this product and for the purchase The purpose of the present invention is to provide a service system and a method of operating the same for providing product information that can be operated in conjunction with a home shopping advertisement through a TV to induce selection.

1 is a schematic configuration diagram showing a state in which a service system for providing product information of the present invention is constructed;

2 is a flowchart schematically illustrating an operation process of a service system for providing product information of the present invention.

3 is a flowchart schematically illustrating a series of operating processes for acquiring various types of information in the process of FIG. 2;

4 is a flow chart schematically showing a series of operating processes for processing various acquisition information in the process of FIG.

FIG. 5 is a state diagram illustrating an example according to a state of a web page on which a sale rate information of a product requested by a customer is displayed during the process of FIG. 2; FIG.

6 is a flowchart schematically illustrating a series of operating processes performed when a service system for providing product information of the present invention receives a request for providing information from a product company.

Explanation of symbols for main parts of the drawings

100. Web server 110. Information acquisition server

120. Information Processing Server Data transfer server

200. Database server 300. Home shopping companies

400. Product Manufacturer

According to an aspect of the present invention for achieving the above object, a web server for providing information on various sales products and information on customer response for each sales product through a website; A database server in which information on various sales products, information on customer response for each sales product, and information on a company providing each home shopping service are registered and stored; An information acquisition server receiving information on customer response acquired through a corresponding home shopping broadcast from each company providing a home shopping service, and receiving information on various products; And an information processing server for processing the various information acquired through the information acquisition server and registering the information with the database server so that convenient information of the desired product can be confirmed through the website. Provide a service system for provision.

In addition, a first step of continuously acquiring sales rate information of a product performed or broadcasted by a company providing each home shopping broadcasting service by controlling the information acquisition server by the operating method of the present invention using the system described above. ; A second step of controlling an information processing server to process the acquired selling rate information and to read a response of the customer; A third step of updating the read-out information about the customer response for each product on the region where the corresponding product of the database server is registered; When the request for providing product information from a specific customer is made through the website during each of the above steps, the fourth information for obtaining information on the corresponding product registered in the database server and the information on customer response of the corresponding product step; A fifth step: providing the acquired various information to the customer is provided.

Hereinafter, each embodiment according to the configuration and method of the present invention as described above will be described in more detail with reference to FIGS. 1 to 6.

First, Figure 1 is a schematic diagram showing a service system for attracting customers in accordance with the present invention.

That is, the service system for providing product information of the present invention includes a web server 100 for operating a website for providing various services online, and a database server for storing various information while interworking with the web server. 200, the information acquisition server 300 which acquires the information about the various products required for service provision, and the information processing server 400 which processes the acquired various information into the format according to service provision.

In this case, the web server 100 may be a computer system that performs a role of controlling to provide information on various sales products and information on customer response for each sales product through a website.

In addition, the database server 200 registers information on various sales products, information on customer response for each sales product, and information on a company providing each home shopping service. It can be configured as a memory for data storage or as a server for data storage.

In addition, the information acquisition server 110 receives the information on the customer response acquired through the corresponding home shopping broadcast from each company (300) providing a home shopping service, and serves to receive information about various products A separate computer system having data transmission software using a conventional user interface method is constructed. However, the present invention is not limited thereto, and may be software installed to perform a data transfer function among the functions of the web server 100.

In addition, the information processing server 120 processes the various information acquired through the information acquisition server 110 so that convenient information about the product desired by each customer through the website can be processed by the database server 200 To register to.

The information processing server 120 may also be constructed as a separate computer system having calculation software using a user interface method, such as the information acquisition server 110, or may be calculated among the functions of the web server 100. It can be software that is installed to perform a function.

In addition, the present invention suggests that the data transmission server 130 is further included in the web server 100 and the database server 200, and provides a product transfer information for each product company to provide customer response information. .

At this time, the data transmission server 130 is shown as an embodiment configured as a conventional mail server.

In addition, a control server for controlling and managing each of the servers 110, 120, and 130 described above is required. In the present invention, the web server 100 is configured to perform all the roles of the control server. do. However, the present invention is not necessarily limited thereto and may be implemented by including a separate management server.

Hereinafter, with reference to the flowchart of Figure 2 to Figure 5 showing an embodiment of a service performing process according to the service system for attracting customers of the present invention described above in detail as follows.

First, the web server 100 according to the present invention continuously controls the information acquisition server 110 to continuously sell the information about the selling rate of a product that is performed or broadcasted from a company 300 that provides each home shopping broadcasting service. Acquire (S100)

At this time, the acquisition of information using the information acquisition server 110 is a predetermined period or a predetermined number of times of home shopping sales for a specific product from the company 300 operating each home shopping as shown in the flowchart of FIG. When the airing (eg, once airing) is completed, it is possible to transmit the selling rate information on the product to be sold or by requesting to perform an input through a website.

In addition, the selling rate information may be a normal sold product quantity, and when the confirmation of the selling quantity for each product through the above process is completed, the web server 100 is shown in the flowchart of FIG. By controlling the information processing server 120 to calculate and read the sales results for each time zone based on the predetermined time based on the identified information, and infers the customer's response information (S200).

In addition, the response of the customer should be increased based on the exact basis so that the reliability can be increased, which is obtained through the information acquisition server 110 to obtain the viewer rating information on the broadcasting of the corresponding product during the acquisition of the selling rate information. It is possible by doing so.

In other words, if the sales rate is higher than the viewer rating, it can be interpreted as meaning that the customer responds well.

In addition, in the present invention, when the rating information is obtained as described above, the sales rate and the differential scores according to the ratings are determined, and a series of processes for determining the ranking according to the customer response based on the determined scores is further presented. do.

It provides the customer who requested the information of a specific product with detailed information about the product (eg, product specification, price, efficiency, etc.) and information on the popularity level of each product to provide the customer with the awareness of the product. This is to make it easy to determine whether the product is currently in vogue or whether its quality is reliable.

Then, the sales rate information of each product obtained through each of the above-described processes and the information of the customer's response are converted into data and registered in the database server 200.

At this time, the information processing server 120 updates the existing information with the recently confirmed information, if the information on the product is already registered in the database server 200, and the database server 200 If the information about the product is not registered, it will be registered as new information.

In addition, when information about a corresponding product is pre-registered in the database server 200, but more than one home shopping company performs the advertisement of the product, that is, a plurality of home shopping companies broadcast home shopping for a specific product. When it is performed, it is preferable to simultaneously register the sales rate information and customer response information for each home shopping company.

Meanwhile, the web server continuously receives a request for providing product information from each customer through a website while each process as described above is repeatedly performed for a predetermined period or continuously.

In addition, when a request for providing information on a specific product is generated through the above process, the web server 100 may provide various information related to the corresponding product registered in the database server 200, for example, information about the corresponding product and the corresponding product. Get information about customer response, sell rate information, etc. and display it on the web page to provide it to the customer.

At this time, an example according to the above state is the same as the web page state diagram of FIG. 5.

However, the information is not necessarily limited to providing only the information registered in the database server 200 to the corresponding customer, and when the request for providing product information from the specific customer is generated, the web server 100 may acquire the information acquisition server 110. ) To obtain the current customer response information on the product from the home shopping company 300 that performs the home shopping broadcast of the product, and to provide the customer response information on the product in real time. The present invention also suggests this.

In addition, the present invention further proposes that when a request for providing product information from a specific customer is generated, the broadcasting time information in the home shopping broadcast for the product requested by the customer is obtained and displayed on the corresponding web page.

This, the website operated by the web server 100 of the present invention to simply provide information about various products, the sale can be carried out through a home shopping broadcast operated by each home shopping company 300 This is to allow specialized roles to be shared among companies. However, this is not necessarily the case, and it is natural that it can be implemented to be sold through a website.

In addition, in the present invention, as shown in the flow chart of Figure 6 shown through the website operated by the web server 100 receives a request for providing information about the product of the company from each product company 400, the received It provides an additional set of procedures for providing information corresponding to the information request.

That is, when a request for information provision from a specific product company 400 is received through a website, the product server 400 retrieves the product details received from the product company 400 and then refers to the searched product details database server ( Receiving information of the customer's response to the product registered in 200), and to display the obtained information on the web page.

In this case, the obtained customer response information is not limited to being provided only by a display method through a web page, and when requested by the corresponding product company 400, data is converted into a network account of the corresponding product company 400. This allows the product company to refer to the customer responsiveness information provided above when developing the next new product.

In addition, the process of responding to the request for providing information from the product company 400 as described above is not necessarily set to be performed only at the request for providing the information. It is more preferable to set so that customer response information about a product can be transmitted.

As described above, the service system for providing product information according to the present invention and a method of operating the system include information on customer response of the corresponding product in an advertisement for the product when searching for various products through the web. In addition to providing the product, the product is operated in conjunction with the home shopping advertisement on TV to induce the selection for the purchase, thereby making it easier for the customer to select the product, thereby improving customer satisfaction. It works.

Claims (9)

A web server that provides information on various sales products and customer response for each sales product through a website; A database server in which information on various sales products, information on customer response for each sales product, and information on a company providing each home shopping service are registered and stored; An information acquisition server receiving information on customer response acquired through a corresponding home shopping broadcast from each company providing a home shopping service, and receiving information on various products; And, Information processing server which processes various information acquired through the information acquisition server and registers with the database server so that convenient information of each customer's desired product can be confirmed through the website. For service system. The method of claim 1, A service system for providing product information, characterized in that the data server is further provided to interoperate with the web server and database server to provide customer response information for each product to each product company. A first step of continuously acquiring sales rate information of a product performed by a company providing each home shopping broadcast service by controlling the information acquisition server or broadcasting; A second step of controlling an information processing server to process the acquired selling rate information and to read a response of the customer; A third step of updating the read-out information about the customer response for each product on the region where the corresponding product of the database server is registered; When the request for providing product information from a specific customer is made through the website during each of the above steps, the fourth information for obtaining information on the corresponding product registered in the database server and the information on customer response of the corresponding product step; And a fifth step of providing the acquired various pieces of information to the corresponding customer. The method of claim 3, wherein When a request for providing product information from a specific customer is generated through the fourth step, the method further includes acquiring current customer response information of the corresponding product from a home shopping company that performs home shopping broadcasting of the corresponding product. A method of operating a service system for providing product information characterized by the above. The method of claim 3, wherein When a request for providing product information from a specific customer is generated through the fourth step, the method further includes acquiring the broadcasting time information in the home shopping broadcast for the product requested by the customer. How the service system works. The method of claim 3, wherein The process of obtaining sales rate information Confirming sales quantity information for each product; And processing the sales quantity information based on a predetermined time on the basis of the identified information: operating method of a service system for providing product information, characterized in that the process proceeds. The method of claim 3, wherein The process for reading customer responsiveness Confirming the selling rate information acquired through the information obtaining server and the viewer rating information for the broadcasting of the corresponding product; Determining a differential score according to the identified selling rate and viewing rate; The method of operating a service system for providing product information comprising the step of: setting the order of customer response based on the determined score. The method of claim 3, wherein Continuously receiving a request for providing information on a product of a corresponding company from each product company through a website operated online; Retrieving details of products received from a corresponding company when receiving a request for providing information from a specific product company; Acquiring customer responsiveness information on a corresponding product registered in a database server by referring to the retrieved product details; Displaying the obtained information on a corresponding web page: operating the service system for providing product information, wherein the information is further included. The method of claim 8, Obtained customer responsiveness information is the operation method of the service system for providing product information, characterized in that the operation further comprises the step of transmitting the data to the network account of the product company when requested by the product company.