KR20030043026A - Apparatus for advertising real-time image on vehicles and method thereof - Google Patents

Abstract

PURPOSE: A device and a method for a real-time mobile image AD(ADvertisement) using the satellite broadcasting and the satellite Internet are provided to fast and correctly transfer the AD, and to realize the interactive broadcasting schedule management by using the satellite broadcasting and the satellite Internet. CONSTITUTION: A satellite broadcasting receiving module(6) receives the broadcasting program from a broadcasting satellite(11), and makes a vehicle select and broadcast the program. A data service receiving module(8) offers various information in real-time during the AD broadcasting by receiving a data service from the satellite(11). A file receiving module(3) downloads new AD files in the AD server of an ISP(Internet Service Provider)(12) to a vehicle computer(10) through a satellite Internet connection module(2) by using the FTP(File Transfer Protocol). A streaming module(7) downloads the file, and simultaneously plays the AD by using a file playing module(5). An AD broadcasting scheduler module(4) makes an AD broadcasting schedule and controls other modules according to the schedule.

Description

Vehicle real-time video advertising device and method thereof {APPARATUS FOR ADVERTISING REAL-TIME IMAGE ON VEHICLES AND METHOD THEREOF}

The present invention relates to a real-time video advertising system of a vehicle that installs a large screen on the vehicle and broadcasts advertisements, and in particular, a real-time video advertising apparatus of a vehicle that enables to broadcast video advertisements in real time using satellite broadcasting and satellite internet and It's about how.

In general, an advertisement method using a vehicle includes an advertisement attached to an outside of the vehicle, an advertisement using a multi-vision and a VCR, an advertisement method using a light emitting diode (LED), and the like.

Among them, an advertising method using a light emitting diode is a rudimentary level of advertising method of advertising data based on text and symbols using wireless.

However, the advertising method using such a general vehicle had the following problems.

First, when attaching an advertisement to the outside of the vehicle is difficult to attach, there is a problem that it is impossible to broadcast a variety of advertisements.

Second, the advertising method using the multi-vision and VCR has the disadvantage that it is possible to advertise the image recorded in advance on the CD and tape, but it is currently impossible to broadcast in real time.

Third, the advertising method using the LED, there is a disadvantage that can only advertise text and symbol-centered data using the wireless.

Therefore, the present invention has been proposed to solve various problems arising in the above-described general vehicle advertising method,

Disclosure of Invention An object of the present invention is to provide a real-time video advertisement apparatus and method for a vehicle capable of broadcasting video advertisements in real time using satellite broadcasting and satellite internet.

Another object of the present invention is to provide a vehicle real-time image advertising apparatus and method for transmitting and receiving large-capacity multimedia data at a very high speed by using a satellite, and to enable real-time advertisement broadcasting.

Another object of the present invention is to provide a vehicle real-time video advertisement apparatus and method for delivering advertisements quickly and accurately, and managing interactive broadcasting schedules by using satellite broadcasting, satellite internet, and mobile communication. have.

"Vehicle real-time video advertising device" according to the present invention for achieving the above objects,

A satellite broadcast receiving module for receiving a table of broadcast programs transmitted from a broadcast satellite and selecting programs to be broadcasted in a vehicle so that they can be broadcasted at a corresponding time;

A data service receiving module that receives data services provided by the satellite and provides various information (breaking news, weather, cultural events, etc.) in real time during advertisement broadcasting;

A file receiving module for downloading new advertisements to a vehicle computer using a file transfer protocol from an advertisement server of an Internet service provider (ISP) through a satellite internet access module;

A streaming module for playing an advertisement and simultaneously playing a file by using a real-time streaming service;

A file reproducing module for reproducing a file stored in the vehicle computer;

A command processing module for controlling the satellite internet access module and the file receiving module and controlling the overall operation of the apparatus for the advertisement;

An advertisement scheduler module for creating an advertisement schedule under the control of the command processing module and controlling the file playing module, the satellite broadcasting receiving module, the streaming module, and the data service receiving module according to the schedule;

And a display module configured to display an advertisement image selectively output from the file playing module, the satellite broadcasting receiving module, the streaming module, and the data service receiving module.

In addition, the "real-time video advertisement apparatus of the vehicle" according to the present invention,

When the satellite has a failure, it characterized in that it further comprises a mobile phone short-receiving module for receiving a short message transmission service of the mobile phone to reproduce information such as breaking news.

In addition, the "real-time video advertising method of the vehicle" according to the present invention for achieving the above objects,

A first step of searching for an input command in the command processing module;

If the search result input command is an internet access command, a second process of controlling a satellite internet access module to connect to the satellite internet, receiving a new file, and storing the received file on a hard disk of a personal computer provided in the vehicle; ;

A third step of creating an advertisement broadcasting schedule by controlling an advertisement broadcasting scheduler module when the search result input command is an instruction schedule editing;

A fourth step of driving a data service receiving module when the search result input command is an advertisement;

After the fourth process, the advertisement type is searched for, and if the searched advertisement type is file play, the file is played. If the advertisement type is streaming, the streaming service is started. If the advertisement type is satellite broadcast, the satellite broadcast reception is started. The fifth process of doing;

And a sixth process of selectively displaying the played file or the streaming advertisement or the received satellite broadcast.

In the second process, a step of confirming whether the Internet is connected, a step of accessing the satellite Internet if not connected to the Internet, and inputting a unique number (ID) and a password (password) after accessing the satellite Internet And a step of checking whether an error occurs, receiving a file if there is no error, and storing the received file on a hard disk of a computer.

In addition, the third process includes the steps of checking whether a new advertisement airing schedule is created, opening a list file if the check result is an existing airing schedule, and modifying the opened list file or a new airing schedule. And a step of generating a list file and storing the generated list file on a hard disk.

The fourth process may include selecting a data service channel, receiving data, and overlaying and displaying the received data on an advertisement screen when the data service receiving module is driven. do.

In addition, the fifth process may include opening a list file, opening a next advertisement, searching for an advertisement type, reading an advertisement file if the search result advertisement type is a file, Receiving streaming data when the search result advertisement type is a stream; receiving satellite broadcast when the search result advertisement type is a satellite broadcast; and selectively displaying the reproduced file or streaming data or satellite broadcast. And, if the last advertisement by checking whether it is the last advertisement, the method ends, and if not the last advertisement, characterized in that the step of returning to the step of opening the next advertisement.

1 is a block diagram showing the configuration of a real-time video advertising apparatus of a vehicle according to the present invention;

2 is a flow chart showing a real-time video advertising method of a vehicle according to the present invention;

3 is a flowchart illustrating a file receiving service process using a satellite Internet in FIG. 2;

4 is a flowchart illustrating a process of creating an advertisement schedule schedule in FIG.

5 is a flowchart illustrating a data service receiving process of a data service receiving module in FIG. 2;

6 is a flowchart illustrating a process of performing an advertisement in FIG. 2.

<Explanation of symbols for the main parts of the drawings>

1 ..... Command Processing Module

2 ..... Satellite Internet Access Module

3 ..... File Receive Module

4 ..... Schedule Editing Module

5 ..... file playback module

6 ..... satellite broadcasting receiving module

7 ..... Streaming Module

8 ..... Data service receiving module

9 ..... Display

10 ..... Personal Computer

11 ..... satellite

12 ..... Internet Service Providers (ISPs)

Hereinafter, described in detail with reference to the accompanying drawings, preferred embodiments of the present invention according to the technical spirit as described above.

Example 1

1 is a block diagram showing the configuration of a real-time video advertising apparatus of a vehicle according to the present invention.

Here, reference numeral 6 denotes a satellite broadcasting reception module that receives a broadcast program transmitted by the broadcasting satellite 11 and selects a program to be broadcasted in a vehicle, and then broadcasts it at a corresponding time, and reference numeral 8 denotes the satellite 11. Represents a data service receiving module that receives various data services provided by and provides various information (breaking news, weather, cultural events, etc.) in real time while advertising, and reference numeral 3 denotes a satellite Internet access module 2. Represents a file receiving module that downloads a file from the Internet service provider (ISP) 12 to the vehicle computer 10 using the file transfer protocol.

In addition, reference numeral 7 denotes a streaming module for reproducing advertisements at the same time as a file download using a real-time streaming service, reference numeral 5 denotes a file reproducing module for reproducing a file stored in the vehicle computer 10, and reference numeral 1 Denotes a command processing module which controls the satellite internet access module 2 and the file receiving module 3, and controls the overall operation of the apparatus for broadcasting the advertisement, and reference numeral 4 denotes the control of the command processing module 1. According to the schedule for creating an advertisement, according to the schedule for controlling the broadcast module (5), satellite broadcasting receiving module (6), streaming module (7), data service receiving module (8) Reference numeral 9 is selectively output from the file reproducing module 5, the satellite broadcasting receiving module 6, the streaming module 7, and the data service receiving module 8. It is a display module for displaying an advertisement image on a screen.

The real-time video advertisement apparatus for a vehicle according to the present invention configured as described above first searches for a command input from the command processing module 1.

If the search result is an Internet access command, the satellite Internet access module 2 is controlled to connect to the satellite Internet. Here, in the satellite Internet, the uplink is a mobile communication network, and the downlink transmits and receives data using a satellite network. In the satellite internet access method, the user accesses to the advertisement server (ISP) 12 through a user authentication procedure, and checks for updated information of software and the presence or absence of a new advertisement file to receive data.

The data transmission is received by the file receiving module 3 and stored in the form of a file on the hard disk of the computer 10 provided in the vehicle.

On the other hand, if the search result command is an advertisement broadcast schedule edit, the command processing module 1 controls the advertisement broadcast scheduler module 4. By such control, the advertisement broadcasting scheduler module 4 prepares a schedule for advertisement broadcasting.

Next, if the input command is aired, the file playback module 5, the satellite broadcast receiving module 6, the streaming module 7, and the data service receiving module 8 according to the scheduling created by the commercial broadcasting scheduler module 4. ) Is controlled to broadcast the advertisement.

That is, if the advertisement type is a file, the file playing module 5 plays the file stored in the hard disk in the computer 10, and the reproduced advertisement is transmitted to the display module 9 for display.

Next, when the advertisement type is satellite broadcasting reception, the satellite broadcasting reception module 6 receives satellite broadcasting through the connected satellite 11, and the display module 9 displays the received satellite broadcasting and broadcasts it in real time. Let this be done.

In addition, when the advertisement type is a stream, the streaming module 7 plays the file received through the satellite Internet and transmits the file to the display module 9, which is then displayed on the display module 9.

In addition, when the data service receiving module 8 receives the data through the satellite 11 or receives the short message from the mobile phone through the mobile communication network, the data service is processed and transmitted to the display module 9, and the display module (9) overlays the received data on an advertisement screen currently being broadcast in real time and displays it on the screen. Here, the received data are emergency news, weather, cultural events, etc., in order to perform an advertisement by using a short message service function of the mobile phone when a satellite failure occurs.

Example 2

2 is a flowchart illustrating a real-time image advertising method of a vehicle according to the present invention.

As shown therein, first steps S101 to S102 for searching for an input command in the command processing module 1; When the search result input command is an Internet access command, the satellite Internet access module 2 is controlled to connect to the satellite Internet, receive a new file, and store the received file on the hard disk of the personal computer 10 provided in the vehicle. A second process of storing (S103 ˜ S105); A third step (S107 to S108) of creating an advertisement broadcasting schedule by controlling the advertisement broadcasting scheduler module 4 when the search result input command is an instruction schedule editing; A fourth step (S109) of driving the data service receiving module 8 when the search result input command is an advertisement; After the fourth process, the advertisement type is searched for, and if the searched advertisement type is file play, the file is played. If the advertisement type is streaming, the streaming service is started. If the advertisement type is satellite broadcast, the satellite broadcast reception is started. A fifth process S110 to S114; A sixth process (S115 to S117) for selectively displaying the reproduced file or streaming advertisement or the received satellite broadcast.

When described in detail with reference to Figures 3 to 6 attached to the real-time video advertising method of the vehicle according to the present invention made as follows.

First, in step S101, the command processing module 1 drives, and in step S102, an input command is searched for.

If the search result input command is an internet access command, a satellite internet access is made in step S103. In step S104, it is checked whether a new file exists. If the result of the check is that a new file exists, the file is received through the file receiving module 3 in step S105, and in step S106, a computer provided in the vehicle ( Save it to your hard disk.

3 shows the file receiving process in more detail.

As shown in the figure, it is checked in step S201 whether the Internet is connected. If the check result indicates that the user is not connected to the Internet, the process moves to step S202 to access the satellite Internet. When accessing the satellite Internet, in step S203, the user's identification number (ID) and password (password) is input to authenticate. If authentication is normally performed in step S204, the file is received in step S205, and the file received in step S206 is stored in the hard disk of the computer 10.

In FIG. 3, step S205 and step S206 are the same steps as step S105 and step S106 of FIG.

On the other hand, if the search result of the input command, if the input command is a commercial schedule editing, the commercial scheduler module 4 is controlled in step S107, and accordingly, the commercial scheduler module 4 in step S108 schedules the commercials Will be written.

Figure 4 shows in more detail the process of creating the advertisement airing schedule.

As shown in the drawing, it is checked in step S301 whether a new advertisement broadcasting schedule is created, and as a result, in the case of creating an existing advertisement broadcasting schedule, the list file is opened in step S302. In operation S303, the opened list file is modified. On the contrary, in the case of creating a new advertisement broadcasting schedule, a new advertisement broadcasting schedule is created in step S303. In step S304, a list file is generated, and in step S305, the generated list file is stored on the hard disk.

On the other hand, if the input command is airing the advertisement, the data service receiving module 8 is driven in step S109.

5 is a flowchart illustrating a data receiving process of the data service receiving module 8 in more detail.

As shown therein, the data service receiving module 8 selects a data service channel as in step S401 and, when the data service channel is selected, receives data of the selected channel in step S402. . In operation S403, the received data is overlaid on the advertisement screen and transmitted to the display module 9.

By doing so, text data such as emergency news and weather can be displayed on the real-time advertisement video.

Next, the next advertisement is played in step S110, and the advertisement type is analyzed in step S111. As a result of the analysis, if the advertisement type is file, the file playback service is started in step S112. If the advertisement type is a stream, the streaming service is started in step S113. If the advertisement type is satellite reception, the satellite broadcast is started in step S114. do. In addition, in step S115, the played file, the streaming advertisement, or the satellite broadcast is displayed on the screen.

In addition, in step S116 it is checked whether the last advertisement, if it is not the last advertisement, go to step S110 to play the next advertisement, and if it is the last advertisement, go to step S117 to release the Internet connection.

6 is a flowchart illustrating the advertisement broadcasting process in more detail.

As shown therein, the list file is opened in step S601, and the next advertisement is opened in step S602. In step S603, the advertisement type is searched, and when the search result advertisement type is a file, the advertisement file is read in step S604. Further, when the search result advertisement type is a stream, the streaming data is received in step S605, and when the search result advertisement type is a satellite broadcast, the satellite broadcast is received in step S606. Thereafter, in step S607, the reproduced file or streaming data or satellite broadcasting is selectively displayed. In step S608, whether the last advertisement is checked is terminated, and if the last advertisement, the next advertisement is opened. Returning to step S602, the following steps are repeated.

According to the above-described "vehicle real-time video advertisement apparatus and method thereof" described above, it is possible to broadcast advertisements in a moving vehicle in real time using satellite broadcasting and satellite internet.

In addition, the use of satellite broadcasting and satellite Internet as described above can overcome the inefficiency that may occur in the data collection and exchange, there is an advantage that can create a variety of advertising schedules through mutual communication with the advertising server (ISP).

Claims (7)

A satellite broadcast receiving module for receiving a table of broadcast programs transmitted from a broadcast satellite and selecting programs to be broadcasted in a vehicle so that they can be broadcasted at a corresponding time; A data service receiving module for receiving data services provided by the satellite and providing various information (breaking news, weather, cultural events, etc.) in real time during advertisement broadcasting; A file receiving module for downloading new advertisements to a vehicle computer using a file transfer protocol in an advertisement server of an Internet service provider (ISP) through a satellite internet access module; A streaming module for playing an advertisement and simultaneously playing a file by using a real-time streaming service; A file reproducing module for reproducing a file stored in the vehicle computer; A command processing module for controlling the satellite internet access module and the file receiving module and controlling the overall operation of the apparatus for the advertisement; An advertisement scheduler module for creating an advertisement schedule under control of the command processing module and controlling the file playing module, the satellite broadcasting receiving module, the streaming module, and the data service receiving module according to the schedule; And a display module configured to display an advertisement image selectively output from the file playing module, the satellite broadcasting receiving module, the streaming module, and the data service receiving module on a screen. The real-time video advertisement of a vehicle according to claim 1, wherein the data service receiving module is configured to receive a short message transmission service of a mobile phone and reproduce information such as breaking news and weather when the satellite fails. Device. A first step of searching for an input command in the command processing module; If the search result input command is an internet access command, a second process of controlling a satellite internet access module to connect to the satellite internet, receiving a new file, and storing the received file on a hard disk of a personal computer provided in the vehicle; ; A third step of creating an advertisement broadcasting schedule by controlling an advertisement broadcasting scheduler module when the search result input command is an instruction schedule editing; A fourth step of driving a data service receiving module when the search result input command is an advertisement; After the fourth process, the advertisement type is searched for, and if the searched advertisement type is file play, the file is played. If the advertisement type is streaming, the streaming service is started. If the advertisement type is satellite broadcast, the satellite broadcast is received. The fifth process of doing; And a sixth process of selectively displaying the played file or the streaming advertisement or the received satellite broadcast. The method of claim 3, wherein the second process, Checking whether the Internet is connected, accessing the satellite Internet if the internet connection is not found, entering a unique number (ID) and password (password) after accessing the satellite internet, and whether an error occurs. Checking, receiving a file if there is no error, and storing the received file on the hard disk of the computer, real-time video advertising method of a vehicle. The method of claim 3, wherein the third process, Checking whether a new advertisement schedule is being created, opening a list file if the check result is a previously created advertisement schedule, modifying the opened list file or creating a new advertisement schedule, and a list file. And storing the generated list file on a hard disk. The method of claim 3, wherein the fourth process, When the data service receiving module is driven, selecting a data service channel, receiving data, and overlaying and displaying the received data on an advertisement screen, the real-time video advertising method of the vehicle. The method of claim 3, wherein the fifth process, Opening a list file, opening the next ad, searching for an ad type, reading a file for an ad if the search result ad type is a file, and searching for the ad type is a stream. Receiving streaming data; if the search result ad type is satellite broadcasting; receiving satellite broadcasting; selectively displaying the played file or streaming data or satellite broadcasting; If it is the last advertisement, the method ends the advertising method, and if not the last advertisement is a real-time video advertising method of the vehicle comprising the step of returning to the step of opening the next advertisement.