KR20030029576A - Mobile Advertisement Method Using Puzzle Game In Message Transfer - Google Patents

Abstract

PURPOSE: A mobile advertising method using a message transmission puzzle game is provided to convert a transmitted data file such as picture, photo or advertisement into a puzzle type in a mobile phone, thereby inducing a user to naturally see an advertisement related to a free gift. CONSTITUTION: When a user or an advertiser transmits a photo or a picture file to a mobile phone of a receiver, a mobile server uploads the file(S1). The mobile server converts corresponding data into a puzzle type divided on a mobile phone screen of the receiver(S3). When the user solves a puzzle game for the generated data, message servers receive a result showing whether the user succeeds in solving the game within a determined time(S4). A successful message or a failing message about the game result is transmitted to the mobile phone of the receiver(S5).

Description

Mobile Advertisement Method Using Puzzle Game In Message Transfer}

The present invention relates to a mobile advertising method using a message transmission puzzle game that allows a mobile user to see the advertisement naturally while solving a picture file in the form of a puzzle, and more specifically, a picture or a picture received from a counterpart or an advertiser. Alternatively, data files such as advertisements can be generated and converted into a puzzle form on the user's mobile, so that messages sent to induce natural or compulsory viewing of the corresponding message of the other party or the advertiser's prize-related advertisements depending on the success of the user's puzzle game. It relates to a mobile advertising method using a puzzle game.

In general, wireless Internet is a method of wirelessly overcoming the space constraints of the existing Internet environment. In a narrow sense, it is connected to the Internet through a mobile phone terminal through a Web or WAP browser. It is a technology that can be used for various information retrieval and electronic commerce by accessing the Internet anytime and anywhere with all portable terminals such as PDAs and notebook computers.

In addition, in order for the Internet and mobile communication to develop together, Internet subscribers must be guaranteed mobility, and in order to ensure mobility, the infrastructure that can access the multimedia mobile intranet using the Internet protocol (Mobile IP) Must have

As standardization of Internet service is progressing, terminal capability of multimedia system and connection standardization of peripheral devices are in progress, and wireless bandwidth capable of multimedia communication has been expanded to 5MHz or more with the development of IMT2000. It will be possible, and consequently, it will develop as a single network that integrates wired and wireless networks.

In addition, the convergence of mobile and internet enables high speed packet communication system to be added to the infrastructure and realizes mobile IP of mobile phone network. It will be developed as a next-generation network that coexists. This means that wireless internet technology can use short message transmission through intranet connection and application service through all mobile terminals. This technology is rapidly evolving as information functions are enhanced through data and Internet access.

In particular, mobile in the field of information and communication refers to the exchange of information through the Internet or a telephone line while carrying a portable information terminal at homes and places other than companies that use personal computers, and also calls the portable information terminal itself. In addition to computers, personal digital assistants (PDAs) and mobile phones are increasingly being used.

In addition, mobile marketing refers to the transmission or use of product information or related events to customers in the form of wireless content through mobile, such as mobile phones, for the purpose of increasing profits or promoting them. As a highly effective technique for advertising information or products, we can expect a higher customer response rate for media advertisements such as newspaper advertisements or mail advertisements.

On the other hand, the game industry is a cutting-edge cultural industry in the digital age and is rapidly emerging as the core of the multimedia industry. Since the game industry has high cultural and industrial ripple effects and can create various added values, the world's leading companies and many countries We are making a lot of investments and the size is growing exponentially every year.

In addition, many games are being developed and entering the market, but the basic framework of the game is not different from the games introduced in the past, and only new visual and auditory effects and other game characters or game stories are different, and also existing games Since the game developers used a one-way process, they have produced games with one-on-one game styles that differ only slightly from the game's storyline. As a result, the game market is reaching its limits, which leads to a new concept of game progress and operation. It is a situation that is required.

Therefore, the present invention is not a game method that the game developer unilaterally supplies, but a user or advertiser uses a virtual machine embedded in the mobile to take pictures or captured picture files and advertisements taken by a PC camera or a digital camera. If you send it to the other party, the user of the other party to solve the data generated on the screen of his mobile in a certain time to see the message can not only induce users to use the mobile through the message transmission game naturally The purpose is to provide a mobile advertising method using a message transmission puzzle game that can naturally increase the advertising effect.

Figure 1a is a mobile advertising method step using the message transmission puzzle game of the present invention.

Figure 1b is a flow diagram of a mobile advertising method using the message transmission puzzle game of the present invention.

Figure 2a is a block diagram of a short message service system implemented mobile advertising method according to the present invention.

Figure 2b is a block diagram of a multimedia message service system that implements a mobile advertising method according to the present invention.

Explanation of symbols on the main parts of the drawings

10a, 10b: mobile 20: mobile server

30a, 30b: Message server 40a, 40b: File (data)

S1: file transfer step S2: message creation step

S3: Data Generation Stage S4: Puzzle Game Stage

S5: message confirmation step S6: advertisement viewing step

The mobile advertisement method using the message transmission puzzle game of the present invention for achieving the object of the present invention is that if the user or advertiser that is the sender of the picture file or the captured picture file transfers the file to the other party's mobile through his mobile The file transfer step is uploaded to the mobile server of the mobile carrier, and the data generation step of converting the data from the mobile server into a puzzle form that is uniformly divided on the receiver's mobile screen when the receiver as the user receives the file sent to him And, when the receiver solves the puzzle game on the data generated in the form of a puzzle on his mobile, the puzzle game stage, in which the result of success or failure within a predetermined time is transmitted to the message server of the mobile carrier, and the receiver's puzzle The pre-save from the message server was successful depending on the game result. When the message or when the failure message is characterized in that it comprises a message confirmation step that is sent to the mobile of the receiver to confirm.

In particular, the file transfer step is a message creation step in which the sender writes the message before transmitting the file so that the message is different when the opponent succeeds or fails the game on the data generated in the puzzle form on the mobile screen. It characterized in that it further includes (S2).

In addition, the message checking step further includes an advertisement viewing step in which the recipient can receive a sweepstakes drawing on the mobile server of the mobile carrier if the recipient fails to see the message immediately when the game fails. It is characterized by including.

In the message checking step, if the transmitted data is a short message service (SMS), the corresponding message about the result of the game is immediately transmitted to the receiver's mobile and is output. In the case of a multimedia message service (MMS) including a picture or a picture, The receiver checks the message by accessing the message server of the mobile carrier through the corresponding URL (URL).

Hereinafter, the implementation principle of the mobile advertising method using a message transmission puzzle game to naturally increase the advertising effect by allowing the user to check the message released within a certain time on the data generated in the puzzle form on the mobile screen of the present invention. It will be described in detail with reference to.

Figures 1a and 1b shows the operational steps and preferred operating flow for implementing the mobile advertising method using the message transmission puzzle game according to the present invention, and also Figures 2a and 2b is a short sentence that the mobile advertising method of the present invention is implemented A system configuration relationship by a short message service (SMS) or a multimedia message service (MMS) is illustrated.

As shown in the drawings, the mobile advertisement method according to the present invention embeds a file 40a such as a picture taken by a user or an advertiser with a PC camera or a digital camera, a captured picture file, and an advertisement in his mobile 10a. When the data is transmitted to the other party by using a virtual machine, the user of the other party's screen is generated on his mobile 10b (this is a file sent by the sender) unlike the existing message service shown only on the mobile desktop. By unpacking 40b) within a certain period of time, the user can naturally see the advertisement by inducing users to use mobile through the message game.

That is, a file 40a such as a picture or a picture transmitted by a user on a GVM (General Virtual Machine) or a wireless platform (BREW) -based virtual machine provided by a mobile carrier embedded in the user's mobile 10a. By importing the data to the other party in the form of a puzzle-shaped data 40b equally divided into a certain size, so that the user who received the data 40b to solve it within a certain time to be transmitted and stored if successful The system is configured to enhance the mobile advertising effect through the message transmission puzzle game by allowing you to see the message upon success.

This uses a virtual machine (VM) in the mobile device (10a) of the mobile terminal (40a) sent by the user to proceed a new type of message service that the game is implemented, when using the ad for the existing advertising Although the message is sent to the mobile 10b user through MMS or SMS collectively, the present invention provides the user with an interesting feature of the game. Because it can be distinguished and delivered, it can be used as a new advertising technique that is determined according to the efforts of the participants, rather than the prizes of the advertisers or private banks.

First, when a user or an advertiser, which is a sender, a picture file or a captured picture file, transmits the file 40a to the other party's mobile 10b through his mobile 10a, the file uploaded to the mobile server 20 of the mobile communication company. It goes through the transmission step (S1). For example, a user who sends a picture may take a picture of himself or herself on a mobile phone or a computer, or capture a picture file (celebrity picture or a favorite picture) on the Internet and store the picture file on a mobile phone, PDA or IMT-2000 terminal. The corresponding file 40a is transmitted to the mobile 10b of the other party through the mobile 10a.

In addition, in the file transfer step (S1) the file (40a) so that the confirmation message can be seen differently when the game is successful or failed for the data 40b generated in the form of a puzzle on the screen of the mobile (10b) Before sending, the sender goes through a message writing step (S2) of writing a corresponding message.

In general, GVM (General Virtual Machine) overcomes the limitations of simple image and text services of WAP (Wireless Application Protocol) and requires a more interactive and multimedia post-browser solution, resulting in a variety of post-browser solutions. It is a wireless internet middleware platform that emerged as the core developed in Korea.

This GVM is a variation of the C language for a limited platform. It has built-in 120 built-in libraries required for application development. The GVM is excellent in fast computation, sound and image processing, and simple in structure. It has no burden on terminal application and is smaller in size than Java and has been adopted in many terminals until now.

In other words, the existing wireless Internet technologies such as WAP, ME, etc. were difficult to use due to the limitation of providing simple text and limited images based on the browser. Functions can be infinitely extended, terminal portability and application development is easy, and memory usage and CPU occupancy in the terminal are small, so it does not affect the call quality.

On the other hand, in the data generation step (S3) when the receiver receives the file 40a from the file transfer step (S1) sent to it, as shown in Figures 2a and 2b from the mobile server 20 of the mobile communication company The data 40b is generated and transformed into a puzzle form that is regularly divided on the screen of the mobile 10b of the receiver.

Then, the receiver solves the puzzle game on the data 40b generated in the form of a puzzle on his mobile 10b, wherein the game time of the receiver solving the puzzle game is calculated to determine whether the receiver succeeds or fails within a predetermined time. The result is to go through the puzzle game step (S4) that is automatically delivered to the message server (30a) (30b) of the mobile carrier.

And according to the receiver's puzzle game result (success or failure), the message of success or failure when the sender pre-stored in the message server (30a) (30b) is transmitted to the mobile (10b) of the receiver to confirm The message checking step (S5) is performed.

That is, in the message checking step (S5), if the receiver succeeds in the game in the puzzle game step (S4), the success confirmation message is sent to the mobile 10b of the receiver directly from the corresponding message server (30b) and outputted, on the contrary, if the game fails In the event of failure, a message is transmitted and output. At this time, if a user sees a prize-related advertisement for a predetermined time without seeing the message immediately, the result is a prize draw to the mobile server 20 of the mobile communication company through the advertisement viewing step (S6). Is stored as data.

In particular, the message checking step (S5), if the transmitted data (10b) is a short message service (SMS), the corresponding message for the result of the game is immediately sent to the receiver's mobile (10b) output, but includes a picture or a picture In the case of the multimedia message service (MMS), the receiver checks the corresponding message by accessing the message server 30b of the mobile communication company through a corresponding Uniform Resource Locator (URL).

In general, SMS (Short Message Service) is a service that transmits short text of about 100 characters or less in real time, and is becoming a new communication. Receiving a text or numeric message through a wireless network is similar to a calling service. SMS using mobile is a two-way service that can receive as well as receive.

In addition, MMS (Multimedia Messaging Service) is a messaging service that sends and receives multimedia files such as videos and photos using mobile. MMS, which has the advantages of the existing short message service and wired email service, is emerging as a new killer application of mobile communication. It is a new mobile marketing service using the wireless Internet, which has become a new internet paradigm.

This MMS is a multimedia service that allows video subscribers to send and receive video messages or make video calls between different subscribers on the wired / wireless Internet. These MMS services can be used to create, send, inquire, delete, forward, play, and make video calls in PC and PDA environments. Can be. In other words, MMS is a multimedia service that can send and receive e-mail by recording video using PC and PDA.

The preferred embodiment described above is just one embodiment for explaining the principle of implementation of the mobile advertising method using the message transmission puzzle game of the present invention, the present invention is not limited to the above embodiment and the following patents Without departing from the gist of the invention claimed in the claims, anyone of ordinary skill in the art that the technical spirit of the present invention to the extent that various changes can be made.

As described above, according to the mobile advertisement method using the message transmission puzzle game according to the present invention, when the user transmits a picture or picture file taken by a PC camera or a digital camera to a mobile device such as a portable terminal, the message is transmitted to the counterpart user. By solving the data generated in the form of a puzzle on their mobile in a certain time, to the user's point of interest to the mobile use through the message transmission puzzle game more actively interested in the mobile operator at the same time We can expect to generate revenue from the increase.

In particular, advertisers can maximize their advertising effect by watching their advertisements naturally for a certain period of time as they play puzzle games. Even if the puzzle game fails while watching the message, you can watch the advertisement for a certain time and receive the lucky of the prize. As a result, the user can enjoy the enjoyment of mobile use, and the advertiser can improve the advertising effect as well as the mobile operator. In addition, there is an effect that can be obtained not only the benefits of basic communication use, but also the benefits of attracting a certain advertisement.

Claims (4)

When a user or an advertiser, which is a photographed picture or a captured picture file, transmits the file 40a to the other party's mobile 10b through his mobile 10a, the file is uploaded to the mobile server 20 of the carrier. Step S1, When the receiver as a user receives the file 40a transmitted to the user, a data generation step of converting and generating the corresponding data 40b from the mobile server 20 into a puzzle form regularly divided on the screen of the receiver's mobile 10b ( S3), When the receiver solves the puzzle game on the data 40b generated in the form of a puzzle on his mobile 10b, the result of the success or failure within a predetermined time is returned to the message server 30a (30b) of the mobile communication company. The puzzle game stage (S4) to be delivered, In accordance with the result of the puzzle game of the receiver includes a message confirmation step (S5) is a message stored when the success or the message when the pre-stored from the message server (30a) (30b) is transmitted to the receiver (10b) of the receiver is confirmed. Mobile advertising method using a message transmission puzzle game, characterized in that made by. The method of claim 1, The file transfer step (S1) transmits the file 40a so that the message can be seen differently when the game is successful or fails when the opponent receiver is successful in the form of puzzles on the screen of the mobile 10b. Mobile advertising method using a message transmission puzzle game, characterized in that the sender further comprises a message writing step (S2) to write the message before. The method of claim 1, The message checking step (S5) is when the receiver fails in the game in the puzzle game step (S4) when the failure to see the message immediately related to the prizes for a certain period of time, the result is a prize to the mobile server 20 of the mobile communication company Mobile advertising method using a message transmission puzzle game, characterized in that it further comprises an advertisement viewing step (S6) that can be lottery. The method of claim 1, In the message checking step (S5), if the transmitted data 10b is a short message service (SMS), the corresponding message for the result of the game is immediately transmitted to the receiver's mobile 10b and outputted and includes a picture or a picture. In the case of a multimedia message service (MMS), a mobile advertisement method using a message transmission puzzle game, characterized in that the receiver checks the corresponding message by accessing the message server 30b of the mobile carrier through the corresponding URL (URL).