KR20030028912A - Commercial transmitting system used in internet and Method for transmitting the same - Google Patents

Abstract

PURPOSE: A system for transmitting an advertising matter using the Internet and a method thereof are provided to reduce supplementary expenses, a human power, and time and to manage a process and a procedure of an advertisement broadcasting effectively by changing, storing, and editing an advertising matter instead of advertisement-subjects, and connecting the advertisement-subjects through the Internet. CONSTITUTION: A server(5) is connected to an advertisement-subject computer(1) and a broadcasting-subject computer(3) through the wire and wireless Internet. An advertising matter management processor unit(7) changes an advertising matter requested from an advertisement-subject, endows an identification code, and stores/manages information including the advertising matter. The advertising matter management processor unit(7) reads an advertising matter file having an endowed identification code in accordance with a request of the advertisement-subject, and edits/transmits the advertising matter file adapted to an advertising matter list. An advertising matter storing unit(9) stores the advertising matter file having an endowed identification code. An advertising matter information database(11) stores information including the advertising matter.

Description

Advertising transmitting system using the Internet and its method {Commercial transmitting system used in internet and Method for transmitting the same}

The present invention relates to a system for transmitting advertisements using the Internet and a method thereof. In particular, the advertisements are digitized at the request of the advertiser and stored / managed in the server, and the advertisement files stored in the server are edited at the request of the broadcasting subject. And it relates to an advertisement transmission system and method using the Internet to transmit and insert the advertisement more easily during the broadcast time by transmitting.

In the current flow of production of advertisements to broadcast, the advertisement subject produces the advertisements, delivers the produced advertisements to the broadcasting subjects, and requests the broadcasting of the advertisements. After the advertisement list is created, the advertisements are edited in accordance with the contents of the advertisement list, and inserted and transmitted during the broadcast time.

Specifically, the advertiser records the advertisement produced by the advertisement production company in a storage medium such as video tape or recording tape and stores the advertisement (the number of domestically produced advertisements is about 30,000 a year as of 2000). . However, the story is limited to some countries or domestic, but the produced advertisements are considered to have been produced only after passing the deliberation of the review institution.

Advertisers make commercial broadcast requests to broadcast subjects to broadcast the produced advertisements, and then copy the advertisements in the form of video tapes or recording tapes to each broadcast subject for the commercial broadcast.

The broadcast subject who is requested to run the advertisement converts the advertisement delivered in the form of video tape or recording tape into a digital file, saves and manages it on its own computer, prepares a list of advertisements to be broadcast in order of the broadcast program, and Read and edit the advertisement file stored in the computer according to the time, and send out the advertisement in the corresponding time zone.

There are more than 300 broadcasting companies (including terrestrial TV / radio broadcasters, cable broadcasters, and satellite broadcasters) that run broadcasting advertising businesses in Korea, and the number continues to increase.

Looking at the flow of such commercials, it can be seen that there is a problem that the process or procedure is inefficient, and as a result, unnecessary time and manpower is required, and a lot of additional costs are generated.

For example, in Korea, advertisers copy over 30,000 advertisements to 300 or more broadcasters a year on storage media such as video tapes or recording tapes. In the same way it is distributed, and the estimated amount of copying is a significant waste of manpower, time and incidental costs, placing an economic burden on advertisers.

In addition, each broadcaster must convert and edit a large number of advertisements delivered from advertisers (30,000 as of 2000) into a format suitable for broadcasting, and must prepare a very large storage medium to store the generated advertisement files. do. Therefore, as in the case of advertisers, waste of manpower, time, and incidental costs is occurring. Considering this situation applies equally to more than 300 domestic broadcasters, we can guess the seriousness of the problem.

In order to solve the above-mentioned problems, the present invention enables the conversion and storage management of the advertisements on behalf of the advertiser, edit the advertisements on behalf of the broadcast subject, and connect the subjects through the Internet The present invention aims to provide a system and method for transmitting advertisements using the Internet, which can be networked to improve broadcasting advertisement processing procedures, thereby reducing incidental cost, manpower and time, and efficiently operating the commercial broadcasting process and procedures.

1 is a block diagram showing an advertisement transmission system using the Internet of the present invention,

2 is a diagram showing the advertisement information database constituting the present invention,

3 is a diagram illustrating a narration database constituting the present invention,

Figure 4 is a flow chart illustrating a method for transmitting advertisements using the Internet of the present invention.

Accordingly, in the present invention, the server is connected to the advertiser computer and the broadcasting computer through a wired and / or wireless Internet; The server converts the advertisement requested from the advertiser into a digital file, assigns an identification code to the converted file, stores / processes relevant information including these advertisements, and assigns the identification code in accordance with the advertisement list requested by the broadcaster. An advertisement processing processor means for reading, editing, and transmitting the advertisement file; The present invention proposes an advertisement transmission system using the Internet including an advertisement storage means for storing a converted advertisement file having the identification code assigned to a file name and an advertisement information database for storing the converted advertisement information.

Here, the identification code is related to at least the 'media classification' (hereinafter, 'TV / radio classification'), the advertiser, the advertisement product, and the sequence number in which the advertisement is produced so that the server can recognize the converted advertisement file. Contains information.

In addition, the advertisement information database includes at least the identification code information, the broadcasting length of the advertisement, the advertisement title, the classification of the advertisement type, and the result of the deliberation. It is made, including.

In addition, the advertisement processing processor means includes an advertisement conversion means for converting the advertisement into a digital file, and identification code input means for storing processing by giving an identification code as a file name to the converted advertisement.

Preferably, the server comprises a narration database that holds information such as narration file and narration file code in text and / or voice.

In another embodiment, the present invention comprises the steps of connecting the advertiser computer and the broadcast computer through the wired and / or wireless Internet; A server converting advertisements requested from an advertiser, assigning identification codes, and storing and managing advertisement information including these converted advertisements in a database; The broadcast subject prepares a list of advertisements required by the advertiser to send to the server; The present invention proposes a method of transmitting advertisements using the Internet, including reading and editing advertisement files stored in the server according to the advertisement list received by the server, and transmitting the data to the broadcasting subject computer.

In this case, the advertisement may be transmitted to the server in a form converted into a digital file by the advertiser, or may be mailed and delivered by the advertiser in the form of a storage medium such as a video tape or a recording tape. In this latter case, the server operator converts the advertisement into a digital file and stores it.

The advertiser pays the server operator a set amount for the storage and management of the advertisement file.

On the other hand, the advertiser asks the broadcasting subject for the advertisement, and the broadcasting subject prepares the necessary advertisement list according to the regular broadcasting program according to the advertisement broadcasting request, and then sends the advertisement list to the server to request the advertisement. The server edits the converted advertisement according to the requested advertisement list and transmits the converted advertisement to the broadcast subject, and the broadcast subject inserts and transmits the transmitted advertisement file during the regular broadcast time.

The broadcaster pays the server operator a fixed amount for the reading, editing and transmission of the advertisement file.

In addition, the present invention preferably has a system for performing the deliberation procedure through the server when the deliberation procedure for the advertisements is required. To this end, in the present invention, the step of connecting to the deliberation agency computer through the wired and / or wireless Internet, and read and edit the advertisement file stored in the server at the request of the advertiser and / or request of the deliberation agency to review the data The method may further include transmitting to the institution computer. After that, the server receives the review result from the review institution, stores the result in the advertisement information database, and sends the review result to the advertiser.

EMBODIMENT OF THE INVENTION Hereinafter, preferred embodiment for implementing this invention is described in detail based on an accompanying drawing.

Figure 1 shows the overall configuration of the advertisement transmission system using the Internet according to the present invention.

As can be seen from the drawings, the advertisement delivery system using the Internet of the present invention is largely based on the advertiser computer (1) and the broadcasting host computer (3), and the advertiser computer (1) and the broadcasting host computer (3). It is composed of a server (5) for connecting the network via a wired and / or wireless Internet to form a network.

The broadcasting subjects are mainly TV / radio broadcasters, cable broadcasters and satellite broadcasters. In addition, the broadcasting subjects may be classified into other members such as a review institution that frequently uses broadcast advertisements.

The advertiser makes a commercial by requesting a production company and stores the advertisement for TV / radio in the form of recording and recording on a storage medium such as a video tape or a recording tape. The advertisement produced by the advertiser is converted into a form suitable for broadcasting through its own computer (3), and transmitted to the server (5) through an internet communication network, or recorded and recorded on a storage medium such as a video tape or a recording tape. It is delivered to the server operator by mail or personal delivery. If the advertisement delivered from the advertiser is in the form of video tape or recording tape, the server 5 converts it into a form suitable for broadcasting.

The advertisement file received by the server or converted from the advertiser computer 1 is assigned a unique identification code as a file name and stored in the advertisement storage means 9 for ease of management. It is registered in the advertisement material information database 11. To this end, the server 5 comprises an advertisement processing processor means 7.

The advertisement processing processor means 7 includes advertisement conversion means for converting and storing the advertisement requested in the form of a storage medium into a digital file suitable for broadcasting. It also includes an identification code input means for assigning a unique identification code to the file name of the converted advertisement file.

In particular, the identification code is intended to recognize and manage a corresponding file unique from a myriad of advertisement files, and includes at least information related to TV / radio classification, advertisers, advertisement products, and serial numbers in which advertisements are produced. It also contains broadcast time information of the advertisement.

For example, the identification code may be displayed in a manner such as "01-133640-003-011". When the identification code is described in order, it is shown in Table 1 below.

In this way, the advertisement file assigned with an identification code and converted to be suitable for broadcasting is stored and managed in the server 5. The server 5 includes an advertisement storage means 9 for this purpose.

In addition, the server 5 easily manages the advertisement file, and retains the advertisement information database 11 to display the information upon request of member companies (advertiser, broadcast subject and other members).

Advertisement information database 11, as illustrated in Figure 2, converted file information identified by at least the identification code (TV / radio classification, advertiser, name of the advertisement product, the serial number in which the advertisement is produced) and advertisement title, deliberation Whether or not, the result of the deliberation, and the broadcasting length information of the advertisement is stored, and the advertisement information database 11 further includes all kinds of advertisement-related information such as classification, production company, production date, cast, voice actor, and narration file code of each type of advertisement. Is done. In addition, the server 5 of the present invention includes a narration database 13 that stores narration files (text and / or voice information) and narration file codes of advertisements as shown in FIG. 3, which is a member company (advertiser, Broadcasting subjects and other members) to provide narration information when the contents cannot be grasped only by searching the advertisement information database 11 or upon request.

Meanwhile, the advertisement processing processor means 7 of the server 5, upon request of member companies (advertiser, broadcast subject and other members), the advertisement storage means 9, the advertisement information database 11, and the narration database. Read, edit, and transfer the data in (13).

Meanwhile, in the present invention, the server 5 may include a review institution computer 15 connected through a wired and / or wireless Internet. Although limited to domestic and some countries, the deliberation agency reviews the advertisement produced by the advertiser based on a predetermined criterion to determine whether to broadcast.

At this time, the advertisement processing unit 7 of the server 5 processes the advertisement deliberation application procedure. For example, if the advertisement stored in the advertisement storage means 9 has not been deliberated, the advertisement file stored in the server 5 is read and edited at the request of the advertiser and / or the request of the deliberation institution, and the data is read. Is transmitted to the review institution computer 15. The deliberation can be carried out online or offline, and the deliberation result is sent back to the server 5. After that, the advertisement processing unit 5 of the server 5 stores the result of the deliberation in the advertisement information database 11 and transmits the result to the advertiser.

Referring to the advertisement delivery system configured as described above will be described in the advertisement delivery method using the Internet of the present invention.

4 shows an advertisement transmission sequence realized by the present invention.

As can be seen from the drawing, the advertiser first makes a TV / radio advertisement in a form recorded and recorded on a storage medium such as a video tape or a recording tape by requesting a production company. The advertiser converts the produced advertisement into a form suitable for broadcasting using its computer 3, and transmits it to the server 5 through the Internet communication network. On the other hand, when the advertiser does not take a computer-based transmission method, the advertiser may deliver the produced advertisement to a server operator by mail or in person. In the latter case, the server 5 converts the advertisement obtained in the form of a storage medium into a digital file suitable for broadcasting.

The advertiser may request a deliberation agency from the server operator after registering with the server if the advertisement is to be deliberated.

After that, the server operator enters a unique identification code for the management of the advertisement file and stores in the advertisement storage means (9), the identification code information of each advertisement, the broadcast length of the advertisement, the title of the advertisement, the classification of the industry by advertisement, The deliberation result, the deliberation result, the production company, the production date, the cast, voice actors and narration file code, etc., all the information related to the advertisement is input to the advertisement information database (11). In addition, the narration database 13 is constructed by inputting text and / or voice narration file and narration file code of each advertisement.

The advertiser may access and join the server 5 through the computer 1, transmit advertisements, and search and use various databases of the server 5.

Though limited to domestic and some countries, the advertisements are reviewed and completed. To this end, the server operator, upon request of the advertiser and / or at the request of the deliberation agency, reads and edits the undelivered advertisement file stored in the advertisement storage means 9, and edits the data. To send.

Advertisement review can be conducted online or offline, and the review institution sends the result of the review to the server through its computer. Thereafter, the server stores the result of the deliberation in the advertisement information database 11 and transmits the deliberation result to the advertiser so that modification of the advertisement can be made when the deliberation is dismissed. In advance, the deliberation institution connects to and joins the server 5 through the computer 15, so that the information of the advertisement can be searched and used.

On the other hand, the advertiser connects to the broadcasting host computer 3 through the computer 1 to broadcast the advertisement, and commissions the advertisement. At this time, the advertiser may request the operation of commercial broadcasting through sales representatives or, if there is a media sales agency, through the media sales agency.

The broadcast subject who has been requested to operate a commercial broadcaster prepares a list of necessary advertisements according to a regular broadcast program, and transmits the advertisement list to the server 5 where the advertisement file is managed and stored, and requests the advertisement.

Since the broadcast subject accesses and subscribes to the server 5 through the computer 3 in advance, it is possible to search for and use information of the advertisement.

The server operator who receives the advertisement list reads the advertisement file through the advertisement processing processor 7, edits the advertisement file in accordance with the advertisement list, converts the file into a file, and transmits the file to the broadcasting host computer 3.

Thereafter, the broadcasting subject temporarily stores the transmitted advertisement file in the computer 3 of the company, and inserts and transmits the advertisement file during broadcasting according to a regular broadcasting sequence.

The advertiser pays the server operator an amount that is set in exchange for storing and managing the advertisement file. Similarly, the broadcaster pays the server operator a fixed amount for the storage, reading, editing and transmission of the advertisement file. In this case, the advertiser computer 1, the broadcasting host computer 3, and the server 5 are connected to each other through a payment gateway, and the payment is processed.

As can be seen through the embodiment described above, the advertisement delivery system and method using the Internet of the present invention can convert and store and manage advertisements on behalf of the advertiser, advertisements on behalf of the broadcast subject By editing the network and connecting the subjects through the Internet and networking them, it is possible to efficiently operate the process and procedure of commercial broadcasting.

In addition, according to the present invention, by reducing the additional costs, manpower and work time of the advertiser and the broadcaster, it can bring economic benefits to all operators.

In addition, according to the present invention by treating the deliberation procedure by the request of the advertiser, it can help to save the cost, manpower and work time of the advertiser.

Claims (16)

A server connected to the advertiser computer and the broadcaster computer via wired and / or wireless internet; The server converts the advertisements requested from the advertiser, assigns identification codes, stores and processes the information including the advertisements, reads the advertisement files to which the identification codes are assigned at the request of the broadcaster, and adds them to the advertisement list. Advertisement processing processor means for editing and transmitting accordingly; Advertisement storage means for storing the advertisement file to which the identification code has been assigned, and advertisement information system using the Internet, characterized in that it comprises a advertisement information database for storing information including the advertisement. The system of claim 1, wherein the identification code includes at least TV / radio classification, an advertiser, an advertisement product, and sequence number information on which an advertisement is produced. The system of claim 1, wherein the advertisement information database includes at least identification code information, a broadcast length of an advertisement, an advertisement title, and a review result information. The system of claim 1, wherein the advertisement processing processor means includes an identification code input unit for assigning an identification code to the converted advertisement file name. The system of claim 1, wherein the advertisement processing processor means includes advertisement conversion means for converting the advertisement into a digital file. The system of claim 1, wherein the server further includes a narration database in which a narration file in text and / or voice and narration file code information is stored. The system of claim 1, further comprising a review institution computer connected to a server via wired and / or wireless internet. Connecting the advertiser computer and the broadcaster computer through a wired and / or wireless Internet; Converting advertisements requested from advertisers, assigning identification codes, and storing and managing advertisement information including these advertisements in a database; Creating a list of advertisements required by the broadcast subject by the request of the advertiser and transmitting the same to a server through a computer; And reading and editing the advertisement file stored in the server according to the received advertisement list and transmitting the data to the broadcasting subject computer. 10. The method of claim 8, wherein the advertiser converts the advertisement into a digital file and transmits the file to a server through the Internet. 10. The method of claim 8, wherein the advertiser sends and delivers a storage medium in which an advertisement is recorded, and converts the advertisement into a digital file in a server. 10. The method of claim 8, further comprising the step of paying by the advertiser an amount determined for the storage and management of the advertisement file. The method of claim 8, wherein at least the TV / radio classification, the advertiser, the advertisement product, and the sequential number information on which the advertisement is produced are input to the identification code. The method of claim 8, wherein at least the identification code information, the broadcasting length of the advertisement, the advertisement title, and the deliberation result information are input to the advertisement information. 10. The method of claim 8, further comprising the step of paying, by the broadcasting subject, an amount as set in exchange for reading, editing, and transmitting the advertisement file. 9. The method of claim 8, further comprising: connecting to a hearing institution computer via wired and / or wireless internet; A method of transmitting advertisements using the Internet, the method comprising: reading and editing the advertisement file stored in the server at the request of the advertiser and / or the request of the deliberation agency, and transmitting the data to the deliberation agency computer. 16. The method of claim 15, comprising storing the result of the deliberation by the deliberation institution in a server and transmitting the result to the advertiser.