KR100573524B1 - Method and system for on-line delivery of advertising release material and confirmation of on-ail transmission - Google Patents

Abstract

The present invention relates to a system for transmitting advertisements using online, a broadcast confirmation system, and a method thereof. In particular, an advertisement identification code is inserted into each advertisement in an invisible / inaudible manner, and is transmitted to a broadcaster to broadcast the advertisement. It transmits, reads the identification code from the broadcast, and sends the result to the advertiser to check the broadcast results in real time. To this end, in the present invention, the advertiser computer, the broadcaster computer and the identification code reading means are connected to a server through a wired and / or wireless Internet, the identification code is assigned to the advertisement requested from the advertiser, and inserted into a predetermined portion. Transmitting the advertisement inserted with the code to the broadcasting company computer, and the identification code reading means reads out the identification code from the radio wave transmitted from the broadcasting company, and at least the frequency information, broadcasting date / time information, and broadcasting length of the broadcasting station are included in the identification code. Add the information to generate a broadcasting result code for each broadcaster, and transmit the information to the server, and compares / analyzes the broadcasting result code information for each broadcaster transmitted from the identification code reading means to read the broadcasting result for each advertiser, the information Sending advertisements using online, including the step of transmitting the processing to the advertiser computer in real time It proposes a verification system and method.

Description

Advertisement transmission, online confirmation system and method using online {METHOD AND SYSTEM FOR ON-LINE DELIVERY OF ADVERTISING RELEASE MATERIAL AND CONFIRMATION OF ON-AIL TRANSMISSION}

The present invention relates to a system for transmitting advertisements using online, a broadcast confirmation system, and a method thereof. In particular, a unique identification code of the advertisement is applied to each advertisement in an invisible / inaudible manner. Insert, transmit to the broadcaster so that the identification code is transmitted along with the broadcast wave, read the identification code from the broadcast wave transmitted by wire or wireless to check the broadcasting result of the advertisement and store it on the server, and store the stored result on the Internet The present invention relates to a system for transmitting advertisements, a broadcast confirmation system, and a method for transmitting the advertisements to an advertiser computer connected to a server so that the advertiser can check the results in real time.

The identification code insertion / reading method mentioned here uses a watermarking insertion / reading method that is already known.

Meanwhile, in the field of using the witer marking technique, it has been used solely for the purpose of protecting copyrights on digital productions by restricting users of the productions, such as preventing illegal copying of productions or eradicating illegal use. However, unlike general digital productions, advertisements should be paid to advertisers as much as possible, such as broadcasters, and advertisers pay for broadcasting the advertisements by users who actually use the advertisements such as broadcasters. Advertisers bear the cost of checking the result of the advertisement being broadcast. Therefore, in the present invention, the identification code is assigned to the broadcast advertisement based on the characteristics of the advertisement distribution, the identification code is inserted into the watermarking technique, and used as a classification / recognition tool for distribution of the broadcast advertisement, and the broadcast advertisement is delivered. And it will be used as a means to save the cost and time that advertisers have to bear for broadcasting confirmation.

First, in the transmission and broadcast confirmation procedures of conventional advertisements made up to now, first, the advertiser produces advertisements, delivers the produced advertisements to broadcasters, and requests advertisements from broadcasters. After setting the order, the advertisements are edited and inserted and transmitted during the broadcast time, and the advertisers then check whether their advertisements are properly broadcasted by directly watching / listening or recording / recording the broadcast contents. It is done.

Specifically, the advertiser records the advertisement produced by the advertisement production company in a storage medium such as a video tape or a recording tape to store the advertisement. Advertisers request advertisements to broadcasters to broadcast the produced advertisements, and copy advertisements in the form of video tapes or recording tapes to each broadcaster for advertisement broadcasting.

The broadcaster who received the request for commercial broadcasting converts the advertisement delivered in the form of video tape or recording tape into digital file, saves and manages it on its own computer, prepares the advertisement order list to be broadcast according to the broadcasting program order, and the advertisement order. Read and edit the advertisement files stored in the computer in accordance with the list, and send the advertisements in the appropriate time zone.

In addition, in the broadcast confirmation process of an advertisement, an advertiser who wants to check the broadcast result can directly watch a TV or radio on which an advertisement is broadcast, or record (play) and record the broadcast content with a recording (recording). In the meantime, the broadcast situation such as the broadcast time of the advertisement and the contents of the advertisement is recorded by a person directly.

Since the transmission and confirmation of the advertisement is made by hand, there is a high possibility that an error may occur in the delivery, transmission, and confirmation processes, and there is a need for a lot of expenses such as labor costs and time for such processing.

In more detail, in Korea, advertisers copy over 36,000 advertisements (as of 2000) produced annually to more than 200 broadcasters on storage media such as recordings or tapes. Because it is distributed in the same way as mailing and direct delivery, the estimated amount of copying is a significant waste of manpower, time and incidental costs, placing an economic burden on advertisers.

In addition, each broadcaster must convert and edit a number of advertisements delivered from an advertiser into a form suitable for broadcasting, and prepare a storage medium of a very large capacity to store the generated advertisement file. Therefore, as in the case of advertisers, waste of manpower, time, and incidental costs is occurring. Considering that this situation applies equally to more than 200 Korean broadcasters in Korea, it is possible to guess the seriousness of the problem.

On the other hand, if you look closely at the broadcast confirmation process of the advertisement, the advertiser asks the broadcaster to advertise, but the broadcast confirmation of the advertisement is confirmed by watching or recording (recording) the TV or radio on which the advertisement is broadcast. After recording, record and play back. On the other hand, some advertisers may request to confirm the broadcast to an outside company. However, companies that have been asked for confirmation also have to watch TV or radio directly, or use a method of recording (recording), which requires a lot of manpower, time and money to inform the advertiser of the broadcasting results. It's happening. As a result, not only advertisers but also companies specializing in broadcasting advertisements cannot check more than 200 of all media, and only some broadcasters do.

Moreover, in the future, satellite broadcasts are expected to more than double the number of broadcasters, leading to a situation in which the aforementioned advertising and broadcast verification procedures cannot be afforded in terms of manpower or cost.

Such a transmission and broadcast confirmation work of the advertisement is a problem that the process or procedure is inefficient, and as a result, unnecessary time and manpower is required, causing a lot of additional costs.

In order to solve the problems of the prior art described above, the present invention provides a server operator in accordance with the advertiser's request to give each advertisement an identification code consisting of numbers or letters, and inserts the identification code in the advertisement to the broadcaster When the advertisement is broadcast, it is included in the broadcast wave to be transmitted together. When the advertisement is broadcast, the server operator reads the identification code included in the broadcast wave by using the identification code reading means, and the broadcast result data for each advertiser. It aims to be able to check the broadcasting results of advertisements in real time by transmitting this material to advertiser computer. Therefore, the present invention can improve the transmission and broadcast confirmation process of advertisements and can save the waste of costs, manpower and time.

Accordingly, the present invention connects the server to the advertiser computer and the broadcaster computer through a wired and / or wireless Internet; The server assigns an identification code to an advertisement requested from an advertiser, inserts the identification code into a predetermined portion of the advertisement, stores the advertisement, and transmits the advertisement with the identification code to the broadcaster computer, which is wired and / or broadcasted by the broadcaster. A processor means for comparing / analyzing the identification code read out from the radio of the advertisements transmitted wirelessly to confirm the broadcasting result of the advertisements, and storing and transmitting the information to the advertiser computer; Installed in a location that can receive the radio wave of the broadcaster for transmitting the advertisement is connected to the server via wired and / or wireless Internet, and reads the identification code from the radio wave transmitted by the broadcaster in wired and / or wireless, and Transmission of advertisements using online, including an identification code reading means for adding the frequency code, broadcasting date / time information, and broadcasting length (or number) information of the broadcaster to which the identification code is sent to the read out identification code and transmitting the same to the server. We propose a broadcast confirmation system.

Here, the server further comprises an identification code input means for inserting an identification code into an advertisement in an invisible / inaudible manner by a digital watermarking technique.

Preferably, the identification code includes at least advertiser code and production sequence number information of the advertisement to distinguish the title and the content of the advertiser and the advertisement.

In addition, the server of the present invention stores and retains the advertisement information information database for storing and holding the advertisement information associated with the identification code and the advertisement inserted with the identification code, and broadcast frequency information, program name, broadcast date / time information of the broadcaster It further comprises a broadcast program database.

In the present invention, the identification code reading means includes a timer and broadcasting result code generation means for each broadcasting company, and frequency information, broadcasting date / time information, broadcasting length ( Or add the can) information to generate the broadcast result code for each broadcaster and transmits it to the server. At this time, the server generates a broadcasting result database for storing and holding the broadcasting result codes for each broadcasting company transmitted from the identification code reading means and holds the information.

In another embodiment, the present invention provides a method of connecting an advertiser computer, a broadcasting company computer, and an identification code reading means to a server via wired and / or wireless Internet, assigning an identification code to an advertisement requested by an advertiser, and scheduling the advertisement. Inserting and storing the identification code in a predetermined manner, and transmitting the advertisement inserted with the identification code to the broadcasting company computer, and the identification code reading means receives the identification code from the radio waves transmitted by wire and / or wireless from the broadcasting company. Reading, generating a broadcasting result code for each broadcasting company by adding at least the frequency information, broadcasting date / time information, and broadcasting length (or candle) information of the broadcasting station to which the identification code is transmitted, and transmitting the information to a server; And compare and analyze the broadcasting result code information of each broadcasting company received from the identification code reading means. A read, and propose the advertisement transmission, the broadcast confirmation method using a line comprising the step of processing sent to the advertiser computers that information in real time.

Here, the identification code includes at least advertiser, production sequence number information of an advertisement, and in the present invention, the identification code, advertisement information, and the advertisement code into which the identification code is inserted are stored in a server, and the advertisement information. Enter at least including identification code information, advertiser name, advertisement product name, advertisement title information.

The identification code is preferably inserted into a predetermined area of the advertisement by digital watermarking.

Preferably, in the present invention, the server stores and manages database program information including broadcast frequency information, program name, and broadcast date / time of a broadcaster related to a program on which an advertisement is broadcast.

The server stores and manages the broadcasting result codes of broadcasting companies by database.

On the other hand, the advertiser pays the server operator the amount of money set for the management of the advertisement and the confirmation of the broadcasting result.

1 is an overall configuration diagram showing a system for transmitting advertisements and broadcasting using online according to the present invention;

2 is a flowchart illustrating a method of transmitting advertisements and checking broadcasts using online according to the present invention.

EMBODIMENT OF THE INVENTION Hereinafter, preferred embodiment for implementing this invention is described in detail based on an accompanying drawing.

1 shows the overall configuration of a system for transmitting advertisements and broadcasting using online according to the present invention.

As can be seen from the drawings, the system of the present invention is a server which is connected to the advertiser computer 1, the broadcasting company computer 9, and the identification code reading means 11 through a wired and / or wireless internet to form an online network. It consists of (3).

Advertisers produce advertisements in the form of digital converted files such as MPEG, video tapes or recorded tapes, and transmit the advertisements to the server 3 through the Internet, or mail them in a form stored in a storage medium such as video or tape. Deliver it to the server operator via personal information

The server operator assigns an identification code for recognizing the advertisement to the advertisement delivered using the processor means (5), and the advertiser's name, advertiser's product name, advertisement title, etc. associated with the identification code and the advertisement. The information is input together to build an advertisement information database 7 on the server 3. In addition, the advertisement information database 7 stores and holds the advertisement inserted with the identification code.

Table 1 shows the identification codes of the advertisements. The identification code includes at least information relating to the sequence number for which the advertisement was produced to distinguish the title and content of the advertiser, advertisement. In addition, advertising media such as TV / radio may further include information on advertising products.

On the other hand, Table 2 shows an example of the advertisement material information database 7 built in the server (3).

After registering the advertisement information in the advertisement database (7) as described above, insert the corresponding identification code into the advertisement using a digital watermarking technique, and insert the advertisement with the identification code in the form of a digital file through the Internet Transfer to a computer (9), or to a broadcaster in the form of a recorded / recorded tape.

Digital watermarking techniques generally use well known methods. For example, an image watermarking method embeds a watermark in an invisible spatial region. In addition, there is a method of inserting a watermark in the invisible frequency region of the advertisement video screen. In addition, a Zhao & Koch's Algorithm method and a watermarking method based on generated key values are well known.

On the other hand, the broadcaster sends the advertisement inserted with the identification code at the scheduled broadcast time.

When the advertisement is sent, the server operator reads the corresponding identification code from the transmitted radio using the identification code reading means 11 for each broadcaster with a decoder, and adds the frequency information of the broadcaster with the identification code to the read identification code, A broadcast result code for each broadcaster is generated by adding the broadcast date / time information of the identification code generated by the built-in timer and the broadcast length (or candle) information. Here, the frequency information of the broadcaster includes regional information for each broadcaster. Thereafter, the identification code reading means 11 transmits the information including the broadcasting result code for each broadcasting company to the server 3.

Examples of broadcasting result codes by broadcasting companies are shown in Table 3.                 

The server 3 secures and holds a broadcast program database 13 to produce broadcast program information related to the program on which the advertisement is broadcast. The server operator notifies the broadcasting program related data such as broadcasting frequency information, broadcasting date / time, program name related to the broadcasting program from the broadcasting company through the Internet, reading the program guide information data of broadcasting waves, broadcasting program recognition process or program related The data is input to the program database 13 by a post-input method or the like.

The broadcast program database 13 holds at least data such as broadcast frequency, broadcast date / time information, program name, and the like.

Table 4 shows an example of the program database 13.

Meanwhile, the server 3 stores the broadcasting result code for each broadcasting company transmitted from the identification code reading means 11 in the broadcasting result database 15, and uses the processor means 5 to process the broadcasting result database ( 15) compares and analyzes the data stored in the advertisement information information database 7 and the broadcast program database 13 to generate the broadcasting result confirmation data for each advertiser and provide the same to the advertiser computer 1.

The server 3 has three databases: an advertisement material information database, a broadcast program database, and a broadcast result database for easily realizing advertisement transmission and broadcast confirmation operations.

On the other hand, the present invention includes processor means (5), such as identification code processing processor means, broadcast program processing processor means, broadcast result processing processor means for each broadcaster, broadcast result processing processor means for advertisers, etc. .

Here, the identification code processing processor means included in the server assigns and inserts the identification code in the advertisement, stores it in the advertisement database, and transmits it to the broadcaster.

In addition, the broadcast program processing processor means included in the server stores broadcast program related information such as broadcast frequency information, broadcast date / time, program name, etc. of a broadcaster related to the program on which the advertisement is broadcast, in the broadcast program database 13.

The broadcasting result processing processor means for each broadcaster adds the frequency information, broadcasting date / time information, and broadcasting length (or number) information of the broadcasting station to which the identification code is transmitted to generate the broadcasting result code for each broadcasting company by adding the identification code to the broadcasting code of the server 3. It transmits to the result database 15, which is included in the identification code reading means 11.

Meanwhile, the broadcasting result processing processor means for each advertiser included in the server compares and analyzes the data of each database stored in the server 3 according to the request of the advertiser to produce the broadcasting result data for each advertiser, and transmits it to the advertiser computer 1. do.

Referring to the advertisement transmission and broadcast confirmation system configured as described above, the advertisement transmission and broadcast confirmation method using the online of the present invention will be described as follows.

2 shows an advertisement transmission and broadcast confirmation procedure realized by the present invention.

As can be seen through the drawings, the advertiser produces an advertisement and transmits the produced advertisement to the server 3 through an internet communication network, or delivers the advertisement to a server operator via mail or in person in the form of video or tape. .

Thereafter, the server operator assigns a unique identification code to each advertisement in order to identify the advertisement among many advertisements, and registers and stores the identification code and advertisement-related information to build an advertisement information database (7).

The server operator inserts the identification code assigned to the received advertisement by digital watermarking and stores the advertisement.

The server operator transmits the advertisement inserted with the identification code to the broadcasting company computer 9 or to the broadcasting company by hand or mail in the form of recording or recording on the storage tape.

Thereafter, the broadcaster sends an advertisement inserted with an identification code at a scheduled advertiser broadcast time, and at this time, the identification code inserted in the advertisement is also sent.

The server operator installs the identification code reading means 11 at a position capable of receiving the wired / wireless radio wave transmitted by the broadcaster, reads the identification code included in the transmitted radio wave, and sends the identification code to the read identification code. Adds the frequency information of the broadcaster, adds the broadcast date / time and the broadcast length (or even number) information of the identification code generated from the timer embedded in the identification code reading means 11 to generate a broadcasting result code for each broadcasting company, To the server (3).

In addition, the server operator receives the broadcast program related data such as broadcast frequency information, broadcast time and program name of the broadcaster associated with the broadcast program from the broadcaster or obtains it by using other processor means, and stores it in the broadcast program database 13.

The server 5 stores the broadcasting result codes for each broadcasting company received from the identification code reading means 11 in the broadcasting result database 15, and stores the data stored in the broadcasting result database 15 at the request of the advertiser. (7) and the advertisement program result data for each advertiser is produced in contrast with the data of the broadcasting program database (13), and these data are transmitted to the advertiser computer (1) in real time via the Internet.

Afterwards, the advertiser pays the server operator a fee in exchange for sending the advertisement and checking the broadcasting result. In this case, the advertiser computer and the server are connected to each other through a mutual payment gateway, and the payment is processed.

As can be seen through the embodiments described above, the advertisement transmission, broadcast confirmation system and method using the online of the present invention inserts the identification code in the advertisement at the request of the advertiser, the advertisement is to be broadcast When the identification code is read, the broadcasting result of the advertisement can be checked in real time, and the advertiser and the server are connected and networked through the Internet to efficiently operate the advertisement transmission and broadcasting confirmation process and procedures. Can be obtained.

In addition, according to the present invention, by reducing the cost, manpower and work time for the advertisement transmission and broadcast confirmation of the advertiser, it can bring economic benefits to the advertiser, in the case of a broadcaster for manpower and storage for editing and advertising You can save money.

Claims (13)

A server connected to the advertiser computer and the broadcaster computer via wired and / or wireless internet; The server assigns an identification code to the advertisement requested from the advertiser, inserts the identification code into the advertisement, transmits the advertisement with the identification code to the broadcaster computer, and transmits the wireline and / or wirelessly from the broadcaster. A processor means for comparing / analyzing the identification code read out from the advertisement propagation to confirm the broadcasting result of the advertisement, and storing and transmitting the information to the advertiser computer; Installed in a location that can receive the radio wave of the broadcaster for transmitting the advertisement is connected to the server via wired and / or wireless Internet, and reads the identification code from the radio wave transmitted by the broadcaster in wired and / or wireless, and Advertisement using the online, broadcast confirmation system comprising an identification code reading means for transmitting to the server by adding at least the frequency information, broadcast date / time information and broadcast length information of the broadcaster to which the identification code is sent to the read identification code . The system of claim 1, wherein the server further comprises an identification code input means for inserting an invisible / inaudible identification code into a predetermined portion of the advertisement by a digital watermarking technique. The system of claim 1, wherein the identification code includes at least an advertiser and production sequence number information of an advertisement. The system of claim 1, wherein the server stores an advertisement information database for storing and retaining the identification code, advertisement information related to the identification code, and the advertisement with the identification code inserted therein, and broadcast frequency information, program name, and broadcast date / Advertisement transmission, broadcast confirmation system using on-line, characterized in that it further comprises a broadcast program database for storing and retaining time information. The apparatus of claim 1, wherein the identification code reading means includes a timer and a broadcasting result code for each broadcasting company, and broadcasts the frequency information of the broadcasting station in which the identification code is sent to the identification code read out from the broadcasting waves and the identification code generated from the timer. Advertisement transmission, broadcast confirmation system using on-line, characterized in that to process the broadcast result code for each broadcaster generated by adding the date / time and broadcast length information to the server. 6. The system of claim 5, wherein the server further comprises a broadcast result database for storing and holding a broadcast result code for each broadcaster transmitted from the identification code reading means. A first step of connecting the advertiser computer, the broadcasting company computer, and the identification code reading means to the server via wired and / or wireless Internet; A second step of assigning an identification code to an advertisement requested from an advertiser, inserting an identification code into a predetermined portion of the advertisement, and transmitting the advertisement with the identification code to the broadcasting company computer; The identification code reading means reads out an identification code from radio waves transmitted by a broadcaster in a wired and / or wireless manner, and transmits frequency information, broadcasting date / time information, and broadcasting length information of the broadcasting station to which at least the identification code is sent to the read identification code. In addition, a third step of generating a broadcast result code for each broadcaster, and transmitting the information to the server; And Transmitting advertisements using online, including a fourth step of comparing / analyzing broadcasting result code information of each broadcasting company received from the identification code reading means to generate broadcasting results for each advertiser, and transmitting the result to the advertiser computer in real time; Broadcast confirmation method. The method of claim 7, wherein in the second step, the identification code includes at least an advertiser and production sequence number information of an advertisement. 8. The method of claim 7, further comprising the step of databaseting and storing the advertisement information including the identification code in a server in the second step, wherein the advertisement information includes at least identification code information, an advertiser name, an advertiser product name, an advertisement. Advertising information transmission, broadcast confirmation method using on-line, characterized in that it includes the title information. The method of claim 7, wherein the identification code is inserted into a predetermined area of the advertisement by digital watermarking in the second step. 8. The method of claim 7, wherein the server further comprises storing and managing broadcast program information including a broadcast frequency information, a program name, and a broadcast date / time of a broadcaster related to a program on which an advertisement is broadcasted. Advertisement transmission using online, broadcast confirmation method. 8. The method of claim 7, wherein, in the fourth step, the server stores and manages the broadcasting result codes of the broadcasting stations transmitted by the identification code reading means in a database. The method of claim 7, further comprising a fifth step in which an advertiser pays an amount as determined in exchange for the transmission of the advertisement and the confirmation of the broadcasting result.

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