KR20030018486A - Method and apparatus of intelligent advertisement - Google Patents

Abstract

PURPOSE: An intelligent advertisement method and an apparatus thereof are provided to obtain location information and time information of a moving vehicle and display an optimal moving image advertisement object to boarding passengers. CONSTITUTION: A storage medium reader(22) reads out a plurality of moving image advertisement contents from a storage medium which stores the moving image advertisement contents. A global positioning system(GPS) receiver receives and stores location information of a moving vehicle from a GPS satellite. A central controller(20) detects a header under the detecting condition having any one or a combination thereof of a plurality of the moving image advertisement contents and moving image advertisement contents hit rate information. The central controller(20) reads and displays moving image advertisement contents indicating an optical correlation on a display device(11).

Description

Intelligent advertising method and device {METHOD AND APPARATUS OF INTELLIGENT ADVERTISEMENT}

The present invention relates to an intelligent advertising method and apparatus, and more particularly, to an intelligent advertising technology for providing a differentiated video advertising according to the spatial position and time variables that the transportation means is mounted on a vehicle for passengers, such as a taxi. will be.

A public transportation taxi, bus, or subway is used by many people, so if you use it, you can expect a significant advertising effect. As a method of advertising a taxi or a bus, a method of printing and attaching advertising text to an interior wall or an exterior wall is used, but there is a disadvantage of delivering a static message in a limited plane space.

Recently, a method of delivering an advertisement to a passenger by installing a video display monitor inside a subway passenger compartment and displaying a video advertisement is also introduced. However, the above-described advertising method is still inadequate in achieving a significant advertising effect because the advertising content is indiscriminately sprinkled to an unspecified majority.

Accordingly, it is a first object of the present invention to provide a video advertising apparatus and method for mounting on a vehicle that can effectively produce an advertising effect to a vehicle occupant.

A second object of the present invention is to provide a vehicle type video advertisement device and method for generating time- and space-specific information of a moving vehicle and transmitting optimized advertisement content according to the first object.

1 is a view showing an embodiment in which a vehicle-mounted advertising device according to the present invention is mounted on a vehicle.

2 is a block diagram showing the configuration of an on-vehicle advertising apparatus according to the present invention.

3 is a view showing a network configuration for the operation of the on-vehicle advertising apparatus according to the present invention.

4 is a flowchart illustrating a method of operating an on-vehicle advertising apparatus according to the present invention.

<Explanation of symbols for the main parts of the drawings>

11: display device

12: user control

13: ethernet port

18: GPS receiver

19: memory

20: central controller

21: mobile network transceiver

22: storage medium reader

90: driver's seat

91: passenger seat

100: vehicle mounted advertising device

110, 120: rear seat ceiling

200: Internet network

210: central server

211: database

In order to achieve the above object, the present invention is an advertising device mounted on a moving vehicle for showing an advertisement to the passengers, the advertising device is for reading the video advertising content from a storage medium storing a plurality of video advertising content A storage medium reader; A GPS receiver for receiving and storing location information of the moving vehicle from a GPS satellite; And a plurality of video advertisement content and the video advertisement content screening number based on one or a combination of the current location information of the vehicle, the current time, and the advertisement hit rate transmitted by the GPS receiver. a central controller that searches for the header using a search condition including any one of the hit rate information or a combination thereof, and reads the video advertisement content that shows an optimal correlation to the search condition to be displayed on the display device. It provides a vehicle-mounted advertising device comprising.

In addition, in order to achieve an object of the present invention to display the advertisement video content to the passengers to the passenger through the advertising device mounted on the moving vehicle, (a) when switching on to start the advertising device, The storage medium reader constituting the advertisement device includes loading index header information regarding a plurality of moving picture advertisement contents recorded in the storage medium into a memory; (b) grasping location information and time information of the vehicle from a GPS receiver constituting the advertising device, and displaying one or a combination of the location information, time information, and hit rate of the video advertisement. Detecting optimal video advertisement content by searching index header information stored in the memory according to a search algorithm selected based on the background; (c) reading the optimal video advertisement content detected in step (b) from a storage medium reader and storing the optimal video advertisement content in a buffer memory; And (d) displaying the video advertisement content stored in the buffer memory through a display module.

Hereinafter, a vehicle-mounted advertising device technology according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a view showing an embodiment in which the on-vehicle advertising device according to the invention is mounted on a vehicle. Referring to FIG. 1, the on-vehicle advertisement device 100 according to the present invention may be installed between the driver's seat 90 and the passenger seat 91, or may be attached to the rear seat ceiling 110 and 120.

2 is a block diagram showing the configuration of an on-vehicle advertising apparatus according to the present invention. The on-vehicle advertisement device according to the present invention reads the optimal advertisement video content from the storage medium reader 22 by using spatial coordinates, ie, vehicle position information and time information, which are received through the GPS receiver, thereby displaying the display device 11. Characterized in showing to the passengers boarding through.

To this end, the advertisement video content may be stored in an 8 mm magnetic tape or CD (CD) to distribute the updated advertisement content to a general vehicle in a manner of being replaced by a postal service or a car repair shop. Thus, a CD ROM or tape player may be used as a preferred embodiment of the storage medium reader 22 according to the present invention.

Meanwhile, in the step of storing the advertisement video content in the medium, not only the content but also the header with indexes may be stored in the medium. The index header created at this time may be used for searching based on spatial coordinates and time information received from the GPS receiver.

In a preferred embodiment according to the present invention, the index can be recorded in the header portion of the tape or CD, which is recorded in the memory 19 when the system starts up to facilitate quick retrieval and playback until the end of the system. In addition, whether or not the advertisement medium has been replaced can be designed to be automatically transmitted to the central server through the upload of the information stored in the memory 19 through the built-in LAN port, Ethernet port (13).

3 is a diagram showing a network configuration for the operation of the on-vehicle advertising apparatus according to the present invention. Referring to FIG. 3, the advertisement device 100 mounted in each vehicle uploads information through the internet network 200 and reports the system diagnostic information to the central server 210. At this time, the central server 210 can process and analyze information with reference to the database 211.

Referring back to FIG. 2, an on-vehicle advertisement apparatus according to the present invention may be configured to search and broadcast an optimal advertisement based on vehicle position information, time information, or specific advertisement video content screening history information (hit rate). 20) is in control. At this time, the optimal search algorithm searched by the central controller 20 may be downloaded from the central server 210 through the Internet network 200. In addition, as a preferred embodiment of the present invention, the software of the new buzzer's optimal search algorithm can be updated from the tape or CD via the version check software.

In addition, as a preferred embodiment of the present invention, by providing a mobile communication network transceiver 21, the text flowing at the bottom of the display device 11 along with the video content broadcast from the central server, news information, stock information, weather information, etc. Can be provided in the form.

The central controller 20 according to the present invention may use a Linux-based operating system, and the memory 19 may use 128 MB of SDRAM and / or 16 MB of flash memory. As a preferred embodiment of the display device 11 according to the invention, a 6.8 ”VGA TFT color LCD can be used and the user control 12 can include volume and brightness adjustment buttons.

The on-vehicle advertising apparatus according to the present invention detects the driving time of the vehicle (for example, 9 am) and the driving position (for example, in front of the Lotte department store) to determine an optimal advertisement (for example, a sale item of Lotte Shopping). Advertisement), so that a search formula or index for searching for an optimal advertisement can be managed and transmitted by the central server in real time.

At this time, since the central controller 20 monitors the advertisement broadcasting history data, the central controller 20 can add a function to control the optimal advertisement in view of the hit rate. That is, the on-vehicle advertisement device according to the present invention may store various histories of the information as a data log after performing a specific advertisement video content, and store system operation and diagnostic information as a system log.

4 is a flowchart illustrating a method of operating an on-vehicle advertising apparatus according to the present invention. Referring to Fig. 4, when the system power is switched on (step S360), the index of the advertisement video content stored in the CD from the advertisement storage medium reader (e.g., CD ROM) is loaded into the memory (step S361). ).

Subsequently, the on-vehicle advertising apparatus according to the present invention obtains a search condition for calculating the optimum advertisement (step S380). As a preferred embodiment of the present invention, the search condition may be supplied from a central server via the Internet network, or may use a previous search condition stored in a memory.

Meanwhile, the GPS receiver constituting the on-vehicle advertising apparatus according to the present invention obtains its own location information and time information from the GPS satellites (step S310), and lists the expected advertisements from the location and time at which the vehicle is currently moving. (Step S320). Subsequently, the central controller constituting the on-vehicle advertising apparatus according to the present invention sets the priority of advertisements according to the selected search expression, and instructs to read the optimum advertisement video content (step S390).

As a result, the optimum advertisement is stored in the memory buffer (step S400) and the advertisement is displayed (step S410). At this time, a search for determining the next advertisement is performed at the same time, and the advertisement display is continuously performed without interruption by being stored in the buffer memory. In addition, steps S330 and S350 of FIG. 4 may be performed in a reverse order.

The vehicle-mounted advertising device operating method according to the present invention performs a series of search, listing, selection for the subsequent transmission of the advertisement while the current advertisement is broadcast and broadcast the data for subsequent advertisement transmission before the current advertisement is completed. It is characterized by storing in the buffer memory.

The foregoing has outlined rather broadly the features and technical advantages of the present invention to better understand the claims of the invention which will be described later. Additional features and advantages that make up the claims of the present invention will be described below. It should be appreciated by those skilled in the art that the conception and specific embodiments of the invention disclosed may be readily used as a basis for designing or modifying other structures for carrying out similar purposes to the invention.

In addition, the inventive concepts and embodiments disclosed herein may be used by those skilled in the art as a basis for modifying or designing other structures for carrying out the same purposes of the present invention. In addition, such modifications or altered equivalent structures by those skilled in the art may be variously changed, substituted, and changed without departing from the spirit or scope of the invention described in the claims.

As described above, the present invention obtains the location information and time information of the mobile vehicle by using the GPS receiver and the mobile communication transceiver, and displays the best advertising advertisement at the current location and current time to the passengers to maximize the advertising effect. You can expect

In addition, as well as the optimal video advertisement, it is possible to provide information necessary for the passengers by flowing the text information at the bottom of the display screen, such as various weather, securities, news, etc. sent through the mobile communication network.

Claims (13)

An advertisement device mounted on a moving vehicle and displaying an advertisement to a passenger on board, wherein the advertisement device is A storage medium reader configured to read the video advertisement content from a storage medium storing a plurality of video advertisement contents; A GPS receiver for receiving and storing location information of the moving vehicle from a GPS satellite; And The plurality of video advertisement content and the video advertisement content screening number (hit) using any one or a combination of the current position information of the vehicle, the current time, and the advertisement hit rate transmitted by the GPS receiver as a search condition a central controller for searching the header using a search condition including any one or a combination of rate information, and reading out video advertisement content having an optimal correlation with the search condition and displaying the same through a display device; Vehicle-mounted advertising device comprising a. According to claim 1, The in-vehicle advertising device receives data including any one or a combination of weather information, securities information, financial information, news from a mobile communication network to the display device with the video advertising content; Or a wireless communication transmission / reception module for transmitting the data to the central controller to display independently. The on-board advertising device of claim 1, wherein the storage medium reader comprises a magnetic storage tape reader, a hard disk drive, or a CD ROM. The vehicle-mounted advertising device of claim 1, wherein the central controller further comprises a buffer memory configured to store advertisement video content searched based on location information and time information transmitted by the GPS receiver. The vehicle of claim 1, wherein the central controller stores a video advertisement history displayed through the display device in a memory and uses the updated hit rate information along with the position information and time information at a next search. Onboard advertising device. The vehicle-mounted advertising device of claim 1, wherein the moving vehicle comprises any one of a taxi, a carriage, a bus, and a tram. The on-vehicle advertisement device further includes a LAN port for transmitting video advertisement screening information and system management information, which are controlled by the central controller and stored in a memory, to a central server through an internet network. Type advertising device. The in-vehicle advertisement device according to claim 1, wherein a search expression for calculating an optimal correlation calculated by the central controller is downloaded and updated from a central server through an internet network. The in-vehicle advertisement device according to claim 1, wherein a search expression for calculating an optimal correlation calculated by the central controller is received and updated from a storage medium mounted to the storage medium reader through a software version check program. . In the method of showing the advertising video content to the passengers on board through the advertising device mounted on the moving vehicle, (a) when the advertisement device is switched on to start operation, the storage medium reader constituting the advertisement device loads index header information about a plurality of moving picture advertisement contents recorded in the storage medium into a memory; (b) grasping location information and time information of the vehicle from a GPS receiver constituting the advertising device, and displaying one or a combination of the location information, time information, and hit rate of the video advertisement. Detecting optimal video advertisement content by searching index header information stored in the memory according to a search algorithm selected based on the background; (c) reading the optimal video advertisement content detected in step (b) from a storage medium reader and storing the optimal video advertisement content in a buffer memory; And (d) displaying video advertisement contents stored in the buffer memory through a display module; Vehicle mounted advertising device operating method comprising a. The method of claim 10, wherein the in-vehicle advertising device operating method further comprises downloading the selected search algorithm from a central server through an internet network. The LAN port of claim 10, wherein the LAN port configuring the on-vehicle advertisement device further includes transmitting system information including advertisement video content broadcast history information broadcast by the on-vehicle advertisement device to a central server through an Internet network. Vehicle-mounted advertising device operation method. The method of claim 10, wherein the vehicle-mounted advertising device operating method performs a subsequent advertisement transmission before completion of the current advertisement transmission through a series of search, listing, and selection processes for subsequent advertisement transmission while broadcasting the current advertisement. Vehicle advertising apparatus operating method characterized in that for storing the data for the buffer memory.