KR20030010880A - Method and apparatus for processing customer information on network - Google Patents

Abstract

PURPOSE: A method and a device for processing the network customer information are provided to easily secure a lot of customers and to collect the effective customer information while remarkably reducing the data volume communicating between the customer and a management server. CONSTITUTION: The customer joins in the management server(402). The management server transmits a log tracking module to the customer after receiving an agreement of the customer(404). The log tracking module tracks and stores the web activity of the customer(406,408). The customer activity information is transmitted to the management server by a request of the management server or periodically(410). The management server generates the customer analysis information by analyzing the customer activity information(412). The management server receives a customer information request from a customer information demander(414). The management server transmits the customer activity information or the customer analysis information to the customer information demander if the customer agrees to the transmission(420).

Description

METHOD AND APPARATUS FOR PROCESSING CUSTOMER INFORMATION ON NETWORK}

The present invention relates to a network customer information processing method and system, and more particularly, to a network customer information processing method and system that can meet the convenience and security needs of customers.

Recently, due to the rapid spread of the Internet, many people have visited various sites for the purpose of information search, shopping, entertainment and the like. Such activity information of the Internet user can be said to be very useful information that can be used for marketing. Accordingly, various methods have been proposed for collecting information about web activities of Internet users.

1 is a view for explaining a method of collecting the most representative site-centric customer activity information of the prior art.

Referring to FIG. 1, the user group 111 is a member of the site (SA) 110. When registering as a member, you usually fill in customer registration information such as ID, password, name, address, and e-mail. As such, once a customer has registered, he or she will be logged in each time the site (SA) 110 is visited. Normal login is done by entering ID and password. Site (SA) (110) is to track and record the activity from the sign 111 to the log out.

That is, the site (SA) 110 is not only the user group 111 but also all members (for example, 112, bottle 114, tablet 116, person) who have joined the site (SA) 110. (118) ...) will collect the activities they do by accessing the site.

However, this method of processing customer information has a disadvantage in that no information about other customers who do not subscribe to the site can be obtained at all. That is, there is a disadvantage in that no useful information can be obtained in developing new markets.

In order to improve the shortcomings of the method of collecting the site-oriented customer activity information, Korean Patent Publication No. 10-2000-0058296 has been proposed "a method and apparatus for grasping information on the main Internet access sites of netizens". .

According to the disclosed patent, data about information search sites accessed by netizens is primarily stored in a log file on a personal computer and then transmitted to a server after a predetermined time has elapsed. On the other hand, when looking at the service currently provided by Internet Metrics Co., Ltd., which applied for the public patent, as of April 2001, the panel is selected, and the selected panel asks for acknowledgment and downloads the log tracking software PcMeter. Therefore, regardless of whether or not members of the selected panel of the Internet activity information is to be collected. The collected information is analyzed by the server using various analysis methods and provided to the customer information consumer.

2 is a view for explaining the method of such Internet Corporation.

Referring to FIG. 2, it can be seen that log activity records are collected around the user pack 111 or the user 112. That is, the log records of the user group 111 or 112 are stored at each site (SA 101, SB 102, SC 104, SD 106, SE 108, ...). Rather, it is collected and stored customer-centric. The log activity record thus collected is transmitted to the management server 200.

However, very few users will report their web activity by downloading log tracking software without any compensation. Therefore, this structure can be said to have a significant difficulty in securing the number of customers required for reliable Internet analysis.

In addition, since the log of the panels is to be collected and stored, there may be a problem that the data transmission / receiving load between the panels and the server becomes too large as the number of panels increases.

In addition, since there is no consent of the customer, there is a limit to providing information consumers with statistical data about simple internet activities in which information (eg, name, address, contact information, etc.) available for marketing is deleted.

On the other hand, consider the case of opening a new site. When you open a new site, you usually register on a search portal site to promote the site, click on a site that you have bookmarked, or memorize it in the address bar of a browser program such as Microsoft Explorer or Netscape. You will enter the site URL.

Let's look at a case where Internet users visit a site that does not know the address. First, users visit a search portal site such as www.daum.net, www.yahoo.co.kr, www.lycos.co.kr, www.empas.com and search for a site to be visited. For example, if you do not know the URL of Easy International Patent Law Firm, search the Easy International Patent Law Firm on the search portal site and click on the relevant part of the list in the search results. (www.ez-patent.co.kr).

Because of the above mechanism, the most basic way for a new site to promote the site is to register with the search portal site. In addition, a new advertisement may be promoted by displaying a banner advertisement on a popular site or by advertising on a medium such as an offline magazine, a newspaper, or a TV.

However, even if the advertisement is successful and the customer visits the site, there is a fear that the customer will ignore the membership if the membership registration process is cumbersome.

In order to eliminate the inconvenience of membership registration, Korean Unexamined Patent Publication No. 10-2000-0037162 "Internet One-Click Membership Registration System and Internet One-Click Membership Registration Method Using the Same", Korean Patent Publication No. 10-1999-0078754 " Member automatic registration and authentication method in a distributed environment using a banner ”, Republic of Korea Patent Publication 10-2000-0058580“ Method for constructing and operating a database for integrated management of personal information on the Internet ”, Republic of Korea Patent Publication No. 10-2001-0016113 "Automatic membership registration with all site unique numbers on the Internet" is proposed.

However, all of the above published patents focus only on how once a lucrative customer can conveniently register, and no mention is made of how many customers can be attracted to the site. not.

Accordingly, it is an object of the present invention to provide a network customer information processing method and system capable of easily securing a large amount of customers.

It is still another object of the present invention to provide a network customer information processing and system capable of collecting effective customer information while significantly reducing the amount of data transmitted and received between a customer and a management server.

It is still another object of the present invention to provide a network customer information processing method and system that allows a user to control the degree of information disclosure.

It is yet another object of the present invention to provide a network customer information processing method and system for providing cost-effective marketing information to an information consumer.

1 is a view for explaining a conventional method of collecting site-oriented customer activity information.

2 is a diagram illustrating a conventional method for collecting customer-centric customer activity information.

3 is a view for explaining the concept of network customer information processing according to the present invention.

4 is a diagram illustrating a network customer information processing method according to an embodiment of the present invention.

5 is a view showing a network customer information processing method according to another embodiment of the present invention.

6 is a diagram illustrating a network customer information processing method according to another embodiment of the present invention.

7 is a view showing a network customer information processing method according to another embodiment of the present invention.

8 illustrates an example of a screen for registering customer registration information.

9 shows an example of a customer request screen according to the present invention.

10 is a conceptual diagram for explaining customer information leveling according to the present invention.

11 is an example of a screen for registering customer registration information to which customer information leveling according to the present invention is applied.

12 is a flow chart according to an embodiment of a network customer information processing method according to customer information leveling according to the present invention.

13 is a diagram showing the configuration of a system for executing a network customer information processing method according to the present invention.

14 conceptually illustrates an example of a form of storing customer activity information in the network customer information processing method according to the present invention.

15 is a diagram for explaining a concept of leveling customer activity information according to the present invention.

16 is a view for explaining a customer analysis information leveling concept according to the present invention.

17 is a diagram illustrating an example of an approval request screen displayed by a customer in the network customer information processing method according to the present invention.

18 is a flowchart illustrating an example of a batch membership process in the network customer information processing method according to the present invention.

FIG. 19 is a diagram illustrating an example of a subscription request screen displayed by a customer in the batch membership registration process described with reference to FIG. 18.

20 illustrates an example of a screen for a customer to set matters related to automatic subscription in advance in the batch member registration process in the network customer information processing method according to the present invention.

FIG. 21 is a diagram illustrating an example of a screen for notifying a customer of completion of subscription when automatically registering by a batch membership request. FIG.

<Explanation of symbols for the main parts of the drawings>

SA, SB, SC, SD, SE... Website

Gap, bottle, tablets… Netizens (Customers)

M… Management server

DA, DB... Customer Information Consumer

100... Customer 200... Management Server

232... Customer Property Database

234... Customer Activity Information Database

236... Customer Analytics Information Database

In order to achieve the above object, the present invention allows the customer information to be sent directly from the client to the customer information consumer, and at the same time the automatic subscription is made when the customer approves. In addition, by leveling the information, customers themselves can control the level of disclosure when providing customer information.

According to a preferred embodiment of the present invention, a method for processing customer information in a management server connected to a plurality of clients via a network, the method comprising: receiving customer registration information from at least one client and storing the customer registration information in a customer database; Sending a log collection module to the client with the client's consent; Receiving, by the log collection module, customer activity information generated by the client from the client; Analyzing the customer activity information to generate customer analysis information; Receiving a customer information request from a customer information consumer; Requesting the client for approval of the customer information request; And when the client approves the customer information request, transmitting the customer activity information or the customer analysis information together with the customer registration information to the customer information demander. . The customer registration information may include a plurality of customer registration items and a disclosure level of each item. In addition, the customer activity information and the customer analysis information may be classified according to the information level. The method also includes receiving a batch membership request from the customer information consumer; Extracting candidate customers capable of joining a site related to the collective membership request from the customer database; Providing customer registration information of the candidate customer to the customer information consumer under the approval of the candidate customer. Here, the customer registration information may include a plurality of IDs to which ranks are assigned.

The method may further include inputting and storing a subscription target site and a customer registration level from the client, and extracting the candidate customer comprises: the site related to the collective membership request set by the client in advance; It is executed by determining whether it is a subscription target site, and in the case of a subscription target site, only the items corresponding to the customer registration level of the client registration information of the client may be extracted and transmitted to the customer information consumer.

According to another preferred embodiment of the present invention, a method of processing customer information in a management server connected to a plurality of clients via a network, the method comprising: receiving customer registration information from at least one client; Sending a log collection analysis module to the client with the client's consent; Receiving, by the log collection analysis module, customer activity information or customer analysis information generated by being executed in the client from the client; Receiving a customer information request from a customer information consumer; Requesting the client for approval of the customer information request; And when the client approves the request for customer information, providing the customer activity information or the customer analysis information together with the customer registration information to the customer information consumer. At least one of the customer registration information, the customer activity information, and the customer analysis information may be given a disclosure level.

According to another preferred embodiment of the present invention, a method of processing customer information in a management server connected to a plurality of clients via a network, the method comprising: receiving customer registration information from at least one client; Sending a log collection analysis module to the client with the client's consent; Receiving a customer information request from a customer information consumer; Requesting the client for approval of the customer information request; Transmitting the customer registration information to the customer information consumer when the client approves the customer information request; Sending a customer information transmission request to the client, wherein the customer information transmission request includes information about the customer information consumer, and the client responds to the customer information consumer to the customer information consumer in response to the customer information transmission request. A method of processing network customer information is provided that includes transmitting information or the customer analysis information. The method may further include transmitting statistical customer analysis information to the customer information consumer at the request of the customer information consumer.

According to another preferred embodiment of the present invention, a method of processing customer information in a management server connected to a plurality of clients via a network, the method comprising: receiving customer registration information from at least one client; Sending a log collection analysis module to the client with the client's consent; Receiving a customer information request from a customer information consumer; Requesting the client for approval of the customer information request; And transmitting the customer registration information and an access code to the customer information consumer when the client approves the customer information request, wherein the customer information consumer accesses the client using the access code to perform the customer activity. A network customer information processing method for acquiring information or the customer analysis information is provided. Here, the access code may vary depending on the type and level of the customer information.

According to another aspect of the invention, the step of receiving a batch membership request from the site; Extracting candidate customers capable of joining a site related to the collective membership request from a customer database; Determining whether the candidate customer has approved the site subscription; If approved, there is provided a network customer information processing method comprising providing customer registration information of the candidate customer to the customer information consumer.

In addition, according to another aspect of the invention, a memory in which a program is stored; A network customer information processing apparatus is provided that includes a processor coupled to the memory to execute the program, wherein the network customer information processing apparatus executes the above methods.

According to another aspect of the present invention, there is provided a recording medium in which a program of instructions that can be executed by a digital processing apparatus is tangibly embodied in order to perform the network customer information processing method described above, and which can be read by the digital processing apparatus. do.

The present invention also provides a customer processing method and apparatus at a client executing a network customer processing method. A method of processing customer information at a client coupled to a management server and a customer information consumer via a network comprises: downloading a log tracking module from the management server at the client; Generating and storing customer activity information by executing the log tracking module; Receiving a request for providing customer information from the management server; Providing the customer activity information to the customer information consumer in response to the customer information provision request. The method also includes analyzing the customer activity information at the client to generate individual customer analysis information; The method may further include transmitting the individual customer analysis information to the management server or the customer information consumer in response to the customer information request. The method may further include transmitting automatic subscription information from the client to the management server, wherein the automatic subscription information may include a subscription desired site, at least one ordered subscription desired ID and password. have. The customer information may be given a disclosure level. The invention also provides an apparatus and a program storage medium for executing the method on the client as described above.

Next, preferred embodiments of the present invention will be described in more detail with reference to the accompanying drawings.

3 is a view for explaining the concept of network customer information processing according to the present invention.

Referring to FIG. 3, activity on the Internet, that is, log records, is collected around the user pack 111 and the user 112. In other words, all activities that the group 111 performs on the web are collected and stored by the log tracking module. Management server (M) (200) is connected to user 111 and 112 through a network such as the Internet, and transmits the log tracking and / or analysis module to the 111 and 112 do. The log tracking module and / or analysis module is executed on a client such as A 111 or 112. The log tracking and / or analysis module is executed on the client to perform functions such as log tracking and log analysis. For example, user AB 111 visited site SA 101 at 10:10 PM on April 20, 2001, logged out at 10:30, and logged information such as which web page they visited. Will be included.

Such log records are stored in the storage device of the client computer 111 (for example, the hard disk of the client), and then in response to a request of the management server (M) 200 or periodically, the management server (M) 200. ) Or to a customer information consumer (eg, DA 211 or DB 212) designated by management server (M) 200.

Here, the present invention will be contrasted with FIG. 3 and FIG. 2 showing the concept of the present invention. According to the related art of FIG. 2, after the management server (M) 200 collects and stores all customer information and performs analysis, only the processed information is transmitted to the customer information consumer DA 211 or DB 212. In contrast, according to the present invention of FIG. 3, the client party 111 and 112 are to send customer information directly to the customer information consumer DA 211 or DB 212. Here, the information that the client party 111 or 112 can transmit to the customer information consumer DA 211 or the DB 212 may be at least one of customer registration information, customer activity information, and customer analysis information.

Customer registration information is information that a user directly registers through an input means such as a keyboard. For example, ID, password, name, address, social security number, telephone number, e-mail, hobby, date of birth, marital status, wedding anniversary, family And blood types.

Customer activity information is information generated by the log tracking module, and records generated by tracking a user's web activity, such as a visited URL, a visit time, and a landing page, correspond to this.

The customer analysis information represents a result of analyzing the customer activity information using an analysis tool, and data such as a preferred site and a recent interest field may correspond to this.

4 is a diagram illustrating a network customer information processing method according to an embodiment of the present invention.

Referring to FIG. 4, in step 402, the customer 100 subscribes to the management server (M) 200. When signing up, the customer 100 fills out the customer registration information as shown in FIG. 8 and joins. If the customer subscribes, after obtaining the customer's consent in step 404, the management server (M) 200 transmits a log tracking module to the customer 100. Typically, the customer 100 voluntarily stores the log tracking module in a client storage device such as a hard disk. It is also desirable to configure the log tracking module to start automatically whenever the client starts a computer, starts a Windows program, or launches a browser such as Explorer or Netscape to surf the web.

Here, the customer 100 may generally tend to avoid log tracking itself because it is not only very cumbersome to download a program such as a log tracking module, but also fears a breach of privacy. Therefore, when the customer 100 downloads the log tracking module, it is desirable to give a corresponding reward. Such rewards may include discounts on the use of cyber money and customer information consumer sites.

When the log tracking module is executed in the client 100, the log tracking module tracks and records the web activity of the customer (the customer 100 visits the site and acts as in steps 406 and 408). Here, the web activity record of the customer, that is, the customer activity information, is stored in the storage device of the customer 100 in a predetermined format.

In step 410 customer activity information is transmitted from the customer 100 to the management server (M) 200 or periodically at the request of the management server (M) (200). The management server (M) 200 stores the customer activity information in the customer activity information database. In operation 412, the management server (M) 200 analyzes customer activity information to generate customer analysis information. Log analysis can vary. For example, an analysis may be performed such as page stay time processing, visit count processing, popular site extraction, age web activity time, and the like. Here, the customer analysis information may include statistical analysis information obtained by statistically processing a plurality of customer activity information and individual analysis information obtained by analyzing a log record (activity information) of a specific customer.

In step 414 a customer information request is received from a customer information consumer 210. The customer information request may be a request for customer activity information or may be a request for customer analysis information. When the management server (M) 200 receives the customer information request, it requests the customer 100 for approval. Such a request for approval may preferably be sent by e-mail. The e-mail containing the request for approval may include information about the consumer who requested the customer information, the content to be approved, and an icon for selecting whether to approve or not. If the user selects an icon included in the e-mail, A message indicating that the user has been approved is transmitted from the customer 100 to the management server (M) 200 (step 418).

If there is a customer's approval, the management server (M) 200 transmits customer activity information or customer analysis information to the customer information consumer 210 in step 420.

5 is a view showing a network customer information processing method according to another embodiment of the present invention.

Referring to FIG. 5, since steps 502 to 508 are the same as steps 402 to 408 of FIG. 4, description thereof will be omitted.

In step 510 of FIG. 5, unlike FIG. 4, the client 100 performs log analysis. Here, the log analysis is to analyze the log file of a specific customer. Therefore, unlike in FIG. 4, statistical analysis is not included and only individual analysis information is generated. The analysis information generated in this way is stored in a storage device (eg, a hard disk) in the client 100. In step 512, the customer analysis information is transmitted from the customer 100 to the management server (M) 200 or periodically at the request of the management server (M) 200 and stored in the customer analysis database of the management server.

Subsequently, the steps 514 to 520 are the same as the steps 414 to 420 of FIG. 4, and thus description thereof will be omitted.

6 is a diagram illustrating a network customer information processing method according to another embodiment of the present invention.

Referring to FIG. 6, since steps 602 to 608 are the same as steps 402 to 408 of FIG. 4, description thereof will be omitted.

In step 605, the customer 100 connects to the management server (M) 200 as necessary to update the customer registration information. Such an operation may also be executed in the embodiments of FIGS. 4 and 5.

Upon receiving the customer information request from the customer information consumer 210 in step 610, the management server (M) 200 transmits an approval request to the customer 100 (step 612). Upon receiving approval from the customer 100 in step 614, the management server (M) 200 sends the customer registration information to the consumer 210 (step 616), and sends a request for transmitting the customer activity or analysis information to the customer 100. Transmit (step 618). The customer activity / analysis information transmission request includes at least information about the customer information consumer, and may be transmitted to the customer 100 together with the approval request. In response to this request, customer 100 transmits customer activity information or customer analysis information to customer information consumer 210. Here, the customer activity information and the customer analysis information are information generated by executing the log tracking / analysis module and stored in the client.

In the network customer information processing method as shown in FIG. 6, customer activity information (log recording) and / or customer analysis information do not need to be stored in the management server (M) 200, but the customer information consumer 210 is required from the customer 100. ) Is sent directly to). In this case, the management server (M) 200 has the advantage that can only manage customer registration information can reduce data throughput and storage space.

7 is a diagram illustrating a network customer information processing method according to another embodiment of the present invention. Steps 702 to 714 are the same as steps 602 to 614 of FIG. 6, and thus description thereof will be omitted.

In step 716 of FIG. 7, the management server (M) 200 transmits the customer registration information and the access code to the customer information consumer 210. Here, the access code is a code necessary for receiving access authentication for obtaining customer activity information or customer analysis information from the customer using the customer registration information. In operation 718, the customer information consumer 210 transmits a customer information request to the customer 100 together with the access code. The customer checks the validity of the access code (step 720), and if valid, transmits customer activity information or customer analysis information at step 722.

4 to 7, the customer information request transmitted from the customer information consumer may include customer filtering information. For example, there may be a case where the information desired by the customer information user only needs information of unmarried women in their 20s, not information about all customers. The customer filtering information may be input by selecting region does not matter, age is 20s, marriage is unmarried, region does not matter in the customer information request screen as shown in FIG.

When the customer information is included in the customer information request, the management server (M) 200 performs customer filtering before making a request for approval to the customer 100. Customer filtering can be performed by filtering customer information stored in the customer information database by the corresponding fields.

In this case, only the customer extracted through customer filtering will send the approval request.

[Level customer information]

10 is a view for explaining a customer information leveling concept.

Referring to FIG. 10, as described above, the customer information may be classified into customer registration information, customer activity information, and customer analysis information, and each may be classified into a plurality of levels.

10, customer registration information is classified into m pieces, customer activity information is classified into n pieces, and customer analysis information is classified into k pieces.

Dividing customer information into multiple levels is intended to enable control of the disclosure of the information according to the needs of the customer.

FIG. 11 is a view for explaining leveling of customer registration information, which is an example of a screen displayed when the customer 100 subscribes to the management server (M) 200. Referring to FIG. 11, the customer registration information includes a plurality of customer registration items (eg, ID, password, name, social security number, address 1, address 2, phone, work, E-mail, job, hobby, monthly income, vehicle ownership). Whether or not). The customer registration item has disclosure levels 1102 through 1122 per item. In Fig. 10, the name has a publishing level of "1", the address 1 has a publishing level of "1", and the publishing level of address 2 has been set to "2". In addition, the telephone, e-mail, job, hobby is set to the public level "1", the job is set to the public level "2", monthly income and vehicle ownership is set to "3" have.

In FIG. 11, the disclosure level of the customer registration information item may be preset by the system or adjusted by the user.

In this manner, after setting the disclosure level of the item of the customer registration information, the user or the management server 200 can control the level of information provided to the customer information consumer as needed.

12 is a flow chart according to an embodiment of the network customer information processing method according to the level of customer information according to the present invention, showing a process executed in the management server 200.

Referring to FIG. 12, in operation 1202, the management server 200 receives a customer information request from the customer information consumer 210. Here, the customer information request may include customer filtering information (see FIG. 9). Subsequently, in step 1204, customer filtering is performed to obtain a desired list of customers desired by the customer information consumer 210. Subsequently, the filtered customers are requested for approval in step 1206. If the customer is a pre-approved customer, step 1206 may be omitted. In step 1208, it is determined whether there has been a customer's approval. In the case of the customer's approval, only the customer information corresponding to the published level approved in step 1210 is extracted.

Here, requesting approval from the customer may be various. Simple approval, approval by type of information (eg, customer registration information, customer activity information, customer analysis information), and approval by disclosure level can be requested in accordance with the service policy of the management server or the needs of the information consumer.

When the approval in step 1206 takes various forms as described above, step 1210 may be referred to as extracting only the approved information. In step 1212, the extracted information is transmitted to the customer information consumer.

In another embodiment of the present invention, step 1210 and step 1212 may be executed directly on the client (ie, customer).

Referring back to FIG. 7, in the case of applying the concept of customer information leveling in the embodiment shown in FIG. 7, not only the access code transmitted to the customer information consumer in step 716 may be different from each customer but also information that may be obtained from the customer. It is possible to vary according to the type of. In this case, the module downloaded and executed on the client has a function of identifying an access code presented by the customer information receiver, and serves to extract and provide different types and levels of customer information for each access code.

13 is a diagram showing the configuration of a system for executing a network customer information processing method according to the present invention. In FIG. 13, the management server 200, the customer information consumer 210, and the customer 100 are combined through a network such as the Internet, and in the management server 200, the customer registration information database 232 and customer activity information. Database 234 and customer analysis information database 236 are included. Here, the customer activity information database 234 and the customer analysis information database 236 may be omitted when log collection storage and analysis is performed at the client.

14 conceptually illustrates an example of a form of storing customer activity information in the network customer information processing method according to the present invention. In general, it is common to store a customer's log for each period for statistical processing, and FIG. 14 shows an example of storing a log record for each month. However, the storage by period is not limited to the monthly storage, but may be stored as daily, hourly, and the like.

As such, when storing customer activity information (i.e., log records) separately by period, log records corresponding to a specific period of time that can be effectively used for marketing instead of sending all log records to the customer information consumer. It is possible to send only data, or only data analyzed based on log records of a specific period.

15 is a diagram for explaining a concept of leveling customer activity information according to the present invention. Referring to FIG. 15, as described with reference to FIG. 11, the customer activity information may be stored for each period, and may be classified according to a predetermined rule by a customer or a management server, which is the information generating subject, such as the importance of the information or the disclosure of the information. Are stored separately.

For example, in the log recording, simple web activities such as landing URL, landing page, etc. are classified as level A, web activities such as content download are classified as level B, and web activity records related to shopping mall items are level C Can be classified.

16 is a view for explaining a customer analysis information leveling concept according to the present invention. Referring to FIG. 16, various analysis information items (eg, FAVORITE, use time, visit URL, visit count, page view, visit time, dwell time, etc.) may correspond to corresponding disclosure levels 1632, 1634, 1636, 1638. , 1640, 1642, 1644). As with the customer registration information, the disclosure level may be predefined by the management server 200 or may be adjusted by the customer himself. In addition, the customer analysis information may be divided into statistical analysis information 1610 obtained by analyzing a plurality of customer activity information and individual analysis information 1620 obtained by analyzing a log record of a specific customer. Here, it is also possible to provide the customer information consumer with statistically processed information of the individual analysis information 1620 of various customers.

17 is a diagram illustrating an example of an approval request screen displayed by a customer in the network customer information processing method according to the present invention.

Referring to FIG. 17, the customer not only decides whether to approve the customer information consumer (Hong Gil-dong Food Co., Ltd. in FIG. 17), but also what information is approved and what is the approval level even when the information is approved for disclosure. Can be determined. In the case of FIG. 17, the customer approves the customer registration information to level 1, the customer activity information to level 2, and the customer analysis information is rejecting the approval. The customer fills in the desired choices on the checksheet 1730 and then clicks Send 1710 or Reject Approval 1720. Clicking on denial 1720 results in denying the customer information disclosure itself.

18 is a flowchart illustrating an example of a batch membership process in the network customer information processing method according to the present invention.

Referring to FIG. 18, in step 1802, a site 300 requiring collective membership recruitment, such as a new site, requests a group subscription request to the management server 200. The group join request may preferably include member filtering information. For example, if the newly constructed site is a site that can make only a specific netizen as a member, it is preferable to invite membership only to customers who have membership, rather than recommending membership to an unspecified majority.

In operation 1804, the management server 200 extracts the candidate customer by using the filtering information included in the group subscription request. If there is no filtering request in the group join request, this step may be omitted. Subsequently, a subscription inquiry (step 1806 or step 1816) is made to the filtered customers, and when the customer approves (step 1808 or step 1818), the customer registration information stored in the customer registration database held by the management server 200. To perform the subscription processing of the desired customers for subscription (steps 1810 and 1812, or steps 1820 and 1822). Here, the customer subscription process may proceed in at least two forms. One is a method of collectively transmitting the information required for membership registration to the site 300 of the approved customer registration information, the site 300 is a member registration processing, the other is the management server 200 is the customer registration information By using the online access to the membership registration page on the site 300 to act as a member registration process.

FIG. 19 is a diagram illustrating an example of a subscription request screen displayed by a customer in the batch membership registration process described with reference to FIG. 18.

Referring to FIG. 19, a site guide 1910 indicating who is a site requesting a bulk membership is included. In addition, the site guide 1920 may display more detailed information about the collective membership request site. The site taster 1930 may include a link to the bulk membership request site. According to another embodiment, when the customer clicks the site taster 1930, a web presentation introducing the batch membership request site may be demonstrated. Here, the site guide 1920 and the site taster 1930 may edit the contents when requesting the collective membership.

The check sheet 1940 is a sheet for allowing a customer to select whether to subscribe and to what level the customer registration information is to be registered. After filling in the options, the customer may click send 1950 or deny subscription 1960.

20 illustrates an example of a screen for a customer to set matters related to automatic subscription in advance in the batch member registration process in the network customer information processing method according to the present invention.

Referring to FIG. 20, the automatic subscription setting screen for the customer is composed of an automatic subscription setting unit 2010 and a candidate ID unit 2020, and the automatic subscription setting unit 2010 includes an automatic subscription site, a customer registration level, and approval status. It contains an ID level field.

Normally netizens want to enjoy surfing the web with a single ID. However, if membership is delayed, the customer's favorite ID is lost to other netizens. Therefore, when a new site is created, the netizens want to sign up with their favorite ID as soon as possible.

20 is to reflect the needs of these netizens, the customer selects a site that you want to automatically sign up. For example, if a travel site is newly established and a request for a comprehensive membership is requested from the travel site, the user will be required to register using the customer registration information, such as the ID and password of the registered customer, without the need for customer approval. It is.

In FIG. 20, the customer registration level indicates the level of customer registration information to be used for automatic membership. For example, if the customer registration level of the travel site is "1", and when a new travel site called www.webtour.co.kr is created, the customer registration of which the disclosure level is set to "1" in the customer registration information of FIG. Membership is performed using information items (name, address 1, phone, e-mail, job, hobby in FIG. 11).

Referring again to FIG. 20, no authorization is required to join a travel site, and the available ID level is "2". The ID level means that when applying candidate IDs that can be used at the time of membership registration, the second level is used only. In the example shown in Fig. 20, the first rank ID is abcde, the second rank ID is abc0202, and the third rank ID is abc6727. Therefore, if the ID level is "2", first, membership request is requested to abcde, and if it fails, membership request is requested to abc0202. If you fail in the 2nd ID, you should give up.

According to another embodiment of the present invention, the automatic subscription setting may be made only by keyword registration that defines the characteristics of the site to be subscribed to.

FIG. 21 is a diagram illustrating an example of a screen for notifying a customer of completion of subscription when automatically registering by a batch membership request. FIG.

Referring to FIG. 21, the registered ID 2120 and password 2130 and how much customer registration information are used (registration level 2140) are indicated. In addition, link information 2110 for visiting a newly subscribed site is included.

The present invention is not limited to the above embodiments, and many variations are possible by those skilled in the art within the spirit of the present invention.

As described above, the present invention provides a network customer information processing method and system for effectively using netizen's customer information in marketing. In particular, we have corrected the closure that the management server bears unnecessarily heavy loads by not only allowing the web log records to be tracked and stored / analyzed, but also providing the information directly from the customer to the information consumer. In addition, the concept of leveling customer information was introduced in order to recognize the asset value of customer information and to give the customer control over his or her own information. Thus, customers are offered automatically at different levels of disclosure depending on the consumer.

Such a concept of leveling customer information has an advantage of allowing the management server to charge the information differentially. For example, it is possible to vary the level of information provided, depending on the price paid by the customer of the customer, even if the customer allows the disclosure.

On the other hand, it is also possible to vary the rewards given to the customer (eg, cyber money, mileage, points, gifts, etc.) according to the degree of disclosure in order to increase the level of disclosure to the customer.

In addition, by combining the provision of customer information and the bulk membership, the netizens can provide not only the information on the latest site, but also the automatic membership, and the new site can be provided with marketing information (registration, activity, analysis). In addition, it is possible to secure a large number of members in a short time.

As described above, according to the present invention, a new site with a lack of offline promotional power but with very novel and disruptive contents can easily recommend a large number of customers to join the site.

Claims (29)

In the method of processing customer information in a management server connected to a plurality of clients through a network, Receiving customer registration information from at least one client and storing it in a customer database; Sending a log collection module to the client with the client's consent; Receiving, by the log collection module, customer activity information generated by the client from the client; Analyzing the customer activity information to generate customer analysis information; Receiving a customer information request from a customer information consumer; Requesting the client for approval of the customer information request; Transmitting the customer activity information or the customer analysis information together with the customer registration information to the customer information consumer when the client approves the customer information request. Network customer information processing method comprising a. The method of claim 1, And the customer registration information includes a plurality of customer registration items and a disclosure level of each item. The method of claim 1, And the customer activity information and the customer analysis information are classified according to the information level. The method of claim 1, Receiving a collective membership request from the customer information consumer; Extracting candidate customers capable of joining a site related to the collective membership request from the customer database; Providing customer registration information of the candidate customer to the customer information consumer under the approval of the candidate customer. Network customer information processing method further comprising. The method of claim 4, wherein And wherein the customer registration information includes a plurality of IDs to which ranks are assigned. The method of claim 4, wherein Inputting and storing a subscription target site and a customer registration level from the client More, The extracting of the candidate customer is performed by determining whether the site related to the collective membership request corresponds to the subscription target site set by the client in advance. In the case of a subscription target site, the network customer information processing method of extracting and transmitting only the items corresponding to the customer registration level among the customer registration information of the client to the customer information consumer. In the method of processing customer information in a management server connected to a plurality of clients through a network, Receiving customer registration information from at least one client; Sending a log collection analysis module to the client with the client's consent; Receiving, by the log collection analysis module, customer activity information or customer analysis information generated by being executed in the client from the client; Receiving a customer information request from a customer information consumer; Requesting the client for approval of the customer information request; Transmitting the customer activity information or the customer analysis information together with the customer registration information to the customer information consumer when the client approves the customer information request. Network customer information processing method comprising a. The method of claim 7, wherein And at least one of the customer registration information, the customer activity information, and the customer analysis information is given a disclosure level. The method of claim 7, wherein Receiving a collective membership request from the customer information consumer; Providing the customer registration information to the customer information consumer in response to the collective membership request. Further, wherein the customer information consumer is to perform a batch member registration process using the customer registration information, characterized in that the network customer information processing method. In the method of processing customer information in a management server connected to a plurality of clients through a network, Receiving customer registration information from at least one client; Sending a log collection analysis module to the client with the client's consent; Receiving a customer information request from a customer information consumer; Requesting the client for approval of the customer information request; Transmitting the customer registration information to the customer information consumer when the client approves the customer information request; Sending a customer information transmission request to the client, wherein the customer information transmission request includes information about the customer information consumer, and the client responds to the customer information consumer to the customer information consumer in response to the customer information transmission request. Information or the customer analysis information to be transmitted- Network customer information processing method comprising a. The method of claim 10, If there is a request of the customer information consumer, transmitting statistical customer analysis information to the customer information consumer by the management server; Network customer information processing method further comprising. The method of claim 10, And at least one of the customer registration information, the customer activity information, and the customer analysis information is given a disclosure level. The method of claim 10, Receiving a collective membership request from the customer information consumer; Providing the customer registration information to the customer information consumer in response to the collective membership request. Further, wherein the customer information consumer is to perform a batch member registration process using the customer registration information, characterized in that the network customer information processing method. In the method of processing customer information in a management server connected to a plurality of clients through a network, Receiving customer registration information from at least one client; Sending a log collection analysis module to the client with the client's consent; Receiving a customer information request from a customer information consumer; Requesting the client for approval of the customer information request; Transmitting the customer registration information and an access code to the customer information consumer when the client approves the customer information request. Including but not limited to: And wherein the customer information consumer accesses the client using the access code to acquire the customer activity information or the customer analysis information. The method of claim 14, The access code is a network customer information processing method, characterized in that depending on the type and level of the customer information. The method of claim 14, If there is a request of the customer information consumer, transmitting statistical customer analysis information to the customer information consumer by the management server; Network customer information processing method further comprising. The method of claim 14, And at least one of the customer registration information, the customer activity information, and the customer analysis information is given a disclosure level. The method of claim 14, Receiving a collective membership request from the customer information consumer; Providing the customer registration information to the customer information consumer in response to the collective membership request. Further, wherein the customer information consumer is to perform a batch member registration process using the customer registration information, characterized in that the network customer information processing method. Receiving a bulk membership request from a site; Extracting candidate customers capable of joining a site related to the collective membership request from a customer database; Determining whether the candidate customer has approved the site subscription; If approved, providing customer registration information of the candidate customer to the customer information consumer Network customer information processing method comprising a. The method of claim 19, And wherein the customer registration information includes a plurality of IDs to which ranks are assigned. The method of claim 19, Inputting and storing a subscription target site and a customer registration level from the customer; More, The extracting of the candidate customer is performed by determining whether the site related to the collective membership request corresponds to the subscription target site set by the client in advance. In the case of a subscription target site, the network customer information processing method of extracting and transmitting only the items corresponding to the customer registration level among the customer registration information of the client to the customer information consumer. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor executes the method according to any one of claims 1 to 21 by the program. A recording medium tangibly embodied and readable by a digital processing device, the program of instructions executable by the digital processing device for performing the network customer information processing method according to any one of claims 1 to 21. . A method of processing customer information in a client coupled to a management server and customer information consumer over a network, the method comprising: Downloading a log tracking module from the management server at the client; Generating and storing customer activity information by executing the log tracking module; Receiving a request for providing customer information from the management server; Providing the customer activity information to the customer information consumer in response to the customer information provision request. Network customer information processing method in a client comprising a. The method of claim 24, Analyzing the customer activity information in the client to generate individual customer analysis information; Transmitting the individual customer analysis information to the management server or the customer information consumer in response to the customer information request. Network customer information processing method for a client, characterized in that it further comprises. The method of claim 24, In the client further comprises the step of transmitting the automatic subscription information to the management server, The automatic member registration information includes a subscription desired site, a subscription desired ID and a password to which at least one order is assigned. The method of claim 24, And said customer information is given a disclosure level. A memory in which a program is stored; A processor coupled to the memory to execute the program Including but not limited to: The processor is characterized in that the processor executes the network customer information processing method in the client according to any one of claims 24 to 27 by the program. A program of instructions, which can be executed by a digital processing apparatus, is tangibly implemented and can be read by the digital processing apparatus to perform the network customer information processing method at the client according to any one of claims 24 to 27. Recording media.