KR200248818Y1 - multimedia CD for advertisement - Google Patents

Abstract

The present invention relates to an advertising multimedia CD. The advertising multimedia CD is represented by integrating text, graphics, audio, video, animation, and the like by hyperlinking; Highlight sections that broadcast a certain number of movie / video highlights, each with a predetermined running time, and businesses, companies, directions, products, homepages, etc. divided by industry, item, region, hobby and / or age. A plurality of advertising sections for conveying advertising content including information of; The highlight section and the plurality of advertisement sections are arranged in a manner of connecting online and offline.

Description

Multimedia CD for advertisement

The present invention relates to a commercial multimedia CD-ROM title (hereinafter referred to as a 'CD') and a digital video disk (DVD), and particularly to advertising and movie highlights on CDs or VCDs, which are future video media. The present invention relates to an advertising multimedia CD that functions as a new advertising medium connecting online and offline by allowing the video to be viewed through a terminal such as a PC, a CD or VCD player, a kiosk, and the like.

In general, advertisements are conducted through radio, TV, newspapers, magazines, and the like. These advertising media are unidirectional information delivery media, which place advertisements for an unspecified number of people and allow a specific person to view the contents of the advertisements. Perform.

However, since the advertising media according to the prior art are simply offline media using images, texts, etc., it is possible to reduce the concentration of the general public on the advertisements, thereby increasing the possibility of the general public passing through the advertisements. There was a problem that cannot be expected. Therefore, it is relatively difficult to measure the advertising effect, and thus it is not easy to recruit an advertiser. In addition, since the specific reflection gain is not provided to the consumer in return for viewing the advertisement and the advertisement itself is relatively less related to the commercial area belonging to the consumer's residential area, the consumer's interest in the advertisement is inevitably deteriorated.

The present invention was created to solve the problems inherent in the advertising media according to the prior art as described above, and the object of the present invention is to perform a function as a new video advertising media connecting online and offline with each other and at the same time new film / The present invention provides an advertising multimedia CD that efficiently provides information on video and draws a maximum advertising effect at a minimum cost by providing a turning point from a simple image or text advertisement to a multimedia advertisement.

BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a diagram schematically illustrating the technical idea of the present invention in connection with on-line and off-line interconnection by an advertising multimedia CD.

Figure 2 is a block diagram showing the internal configuration of an advertising multimedia CD according to the present invention.

Figure 3 is a flow chart for explaining a method for manufacturing an advertising multimedia CD according to the present invention.

Figure 4 is a flow chart for explaining an advertising method using the advertising multimedia CD according to the present invention.

According to one aspect of the present invention, an advertising multimedia CD is provided: such a CD is represented by integrating and hyperlinking text, graphics, audio, video, animation, and the like; Highlight sections that broadcast a certain number of movie / video highlights, each with a predetermined running time, and businesses, companies, directions, products, homepages, etc. divided by industry, item, region, hobby and / or age. A plurality of advertising sections for conveying advertising content including information of; The highlight section and the plurality of advertisement sections are provided in a manner of connecting online and offline.

According to another aspect of the present invention, the highlight section may be replaced by a music video section, a game section, a music album section, or the like; The highlight section and the plurality of advertisement sections may be replaced by a video album section, a video propaganda section, and the like.

According to the above characteristics of the present invention, a multimedia CD for advertisement is generated by integrating text, graphics, audio, video, animation and the like by hyperlinking, so that the advertisement multimedia CD connects online and offline with each other. By providing the information of the new movie / video efficiently by highlight section, it is possible to promote the new movie / video powerfully, satisfying the information needs of film / video enthusiasts effectively, and the existing simple image Or, since the transition point from text ads to multimedia ads is provided, it is possible to derive the maximum advertising effect at the minimum cost, and through layout design and graphic design, color arrangement and visual effect through feedback of a plurality of advertisement sections. Local advertising The ad needs to be able to satisfy.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, and the same reference numerals will be used for the same parts throughout the drawings.

1, there is shown a diagram schematically showing the technical idea of the present invention related to the interconnection of online and offline by an advertising multimedia CD; 2 is a block diagram showing an internal configuration of an advertisement multimedia CD according to the present invention.

The advertisement multimedia CD according to the present invention is constructed by integrating and hyperlinking multimedia components such as text, graphics, audio, video, and animation on the basis of a colorful and sophisticated interface. As shown in FIG. 2, the advertising multimedia CD according to this embodiment of the present invention includes one highlight section 1 and four local advertisement sections 2, 3, 4 and 5. The four local advertising sections are living section (2), beauty section (3), food section (4) and health section (5). The highlight section 1 is structured to broadcast five movie highlights, and each movie highlight is organized to have a running time of about 10 minutes. Each local advertising section (2, 3, 4, and 5) is divided into ten advertisement list items, and each advertisement list item, that is, a business item, contains information such as company profile, map, product introduction, homepage, etc. It is structured to deliver advertisement contents. Those skilled in the art will readily appreciate that the local advertising section may be appropriately divided by industry, item, region, hobby and / or age.

The highlight section 1 and the local advertising sections 2, 3, 4 and 5 are arranged in a way that connects online and offline. In other words, the advertising multimedia CD is marketed or distributed as an appendix to, for example, a certain movie / video promotional magazine, such as a magazine called 'Seesaw' published by the present applicant, or a commercial / company advertising magazine. Therefore, the advertising multimedia CD according to the present invention starts from a magazine functioning as an offline and connects offline and online by providing subscribers with access to movie / video producers or distributors or respective businesses in the region through appropriate channels in the CD. Perform the function. In addition, for example, a subscriber of the magazine 'Seesaw' may access all the film / video highlighting information held by the magazine publisher by accessing the magazine publisher's homepage through the advertisement multimedia CD according to the present invention provided as an appendix with the magazine. And local advertisement information. Therefore, offline and online are efficiently connected by the advertising multimedia CD according to the present invention.

As a result, the advertisement multimedia CD according to the present invention enables consumers to easily access local advertisements, thereby promoting the activation of the local economy. The promotion of film / video can meet the needs of film / video enthusiasts, and create all forms of advertising by combining online and offline. Since the advertising multimedia CD provides a video advertisement, it is possible to provide a live video advertisement at a low advertising cost compared to the advertisement using a flyer or a placard, thereby maximizing the advertising effect. That is, the synergy effect is generated by adding local advertisement information to the movie highlight promotion. In addition, the consumer can select and receive only the desired information about the desired field.

The highlight section 1 may be replaced by a music video section, a game section, a music album section, or the like. In addition, the highlight section 1 and the plurality of advertisement sections 2, 3, 4 and 5 may be replaced by a video album section, a video propaganda section and the like.

3, a flowchart illustrating a method of manufacturing an advertising multimedia CD according to the present invention is shown. In the method for producing an advertising multimedia CD according to the present invention, first, an advertiser and a movie / video operator are searched for (step 10). Then, video advertisement sales are performed for advertisers and new promotional sales are performed for movie / video operators (step 20). Accordingly, a video advertisement is planned in step 30, and photographing and reporting are performed. In step 40, studio work including editing, sampling, and the like proceeds. That is, in step 40, the highlight section 1 for broadcasting a predetermined number of movie / video highlights each having a predetermined running time duration by integrating text, graphics, audio, video, animation, etc. and connecting them by hyperlinks. And a number of advertising sections (2, 3, 4, and 3) that convey advertising content including information such as business or company, map, product introduction, homepage, etc., divided by industry, item, region, hobby, and / or age. 5) is prepared, in a manner that connects online and offline. A sample CD is then formed (step 50), and a self test screening procedure is performed, including advertiser demonstrations and cover production (step 60).

Therefore, it is possible to produce a multimedia CD for advertising, which is adapted to the advertising taste of each advertiser as an advertising medium of a new concept. For example, Director, Flash, Photoshop, Premiere, 3DMAX, Gif Animation, etc. are mainly used to produce an advertising multimedia CD according to the present invention. In particular, it is possible to produce an advertising multimedia CD having powerful operability by using the Macromedia Director's Director program. In the production of an advertisement multimedia CD according to the present invention, animations are created by connecting images produced according to a story order by a director, and a program language such as 'Lingo' is used.

It is a multimedia component composed of fantastic graphics, sounds, and texts suitable for the present age, and it is free to use various graphics, designs, 2D to 3D, and video animations (using 3D in video to realize visual effects that enhance the trust of information). It can give a living to advertising more. That is, layout design and graphic design utilizing the characteristics of each menu are implemented in the overall integrated atmosphere, and a convenient and consistent navigation interface for consumers and an interactive interface for inducing interest are provided.

4, a flowchart illustrating an advertisement method using an advertisement multimedia CD according to the present invention is shown.

In the advertisement method using the advertisement multimedia CD according to the present invention, first, text, graphics, audio, video, animation, and the like are processed by integrating hyperlinks and a predetermined number of movies / videos each having a predetermined running time. Highlight section (1) that broadcasts highlights, and a number of advertising content containing information such as business or company, map, product introduction, homepage, etc. divided by industry, item, region, hobby and / or age By arranging the advertising sections 2, 3, 4, and 5 in the manner of connecting online and offline, an advertising multimedia CD is produced (step 100). Subsequently, in step 200, the advertisement multimedia CD is attached or sold as an appendix to a predetermined movie / video promotion magazine or a business / company advertisement magazine. Then, in step 300, a predetermined number of the advertising multimedia CDs are provided to each image advertising agency / company so that they can be separately provided to the customers of the establishment or company.

In addition to the above-mentioned uses, the advertisement multimedia CD according to the present invention can be effectively used for e-business, database marketing combining online and offline, mobile service operation, IMT-2000 satellite broadcasting contents, and the like.

According to the above-described configuration of the present invention, a multimedia CD for advertisement is generated by integrating text, graphics, audio, video, animation, etc. and connecting by hyperlink, so that the advertisement multimedia CD connects online and offline with each other. It functions as a video advertising medium, and by effectively providing information on new movies / videos through the highlight section, it becomes possible to promote the new movies / videos effectively and satisfy the information needs of film / video enthusiasts effectively. It provides a turning point from simple image or text ads to multimedia ads, so that it is possible to derive the maximum advertising effect at the minimum cost. The layout design, graphic design, color arrangement and visual effect are realized through the feedback of multiple advertising sections. Through the back It will be enough to satisfy the advertising needs of local advertisers.

Although the present invention has been shown and described with reference to certain preferred embodiments, the present invention is not limited thereto and the present invention is not limited to the spirit or the field of the present invention provided by the following utility model registration claims. It will be readily apparent to one of ordinary skill in the art that these various modifications and variations can be made.

Claims (2)

In the advertising multimedia CD, Text, graphics, audio, video, animation and the like are integrated and processed by hyperlinks; Highlight sections that broadcast a certain number of movie / video highlights, each with a predetermined running time, and businesses, companies, directions, products, homepages, etc. divided by industry, item, region, hobby and / or age. A plurality of advertising sections for conveying advertising content including information of; And the highlight section and the plurality of advertisement sections are provided in a manner of connecting online and offline. The method of claim 1, The highlight section may be replaced by a music video section, a game section, a music album section, or the like; And the highlight section and the plurality of advertisement sections can be replaced by a video album section, a video propaganda section, and the like.