KR200213691Y1 - Type of container cohaving advertising funtion - Google Patents

Abstract

The present invention is about maximizing the effect of advertising by using the surface of the most used items in our lives such as beverage cans, cups, bottles and ramen bags, snack bags, CDs and CD cases. In the outer surface of the beverage cup, the outer surface of the beverage bottle, the outer surface of the ramen bag and the confectionery bag, the lower surface and the side surface of the CD and the CD case on the outer surface, using the lower part and the side part It provides information about the main customer base by providing good information for the appropriate age level, including advertisements, and enables consumers to obtain product purchases and good information in purchasing the product, and at the same time, it is effective because You can advertise very efficiently, and sometimes you can learn about new products and their sister products. The can has the advantage.

Also, instead of watching and passing like the traditional online advertisements, you can enjoy continuous advertising effects by continuously watching the advertisements while drinking drinks, eating sweets, listening to music or using programs. Advertisements on goods can have a huge impact on potential advertising effectiveness.

Description

Containers with advertising features {TYPE OF CONTAINER COHAVING ADVERTISING FUNTION}

The present invention relates to a container having an advertising function, specifically, a beverage can, a beverage bottle, a beverage cup, a beverage having an overall advertising area, a line advertising area, a strip advertising area, and a button type advertising area on an outer surface of a product. It relates to containers such as a pack, a ramen bag, a confectionery bag, a bowl side container, a CD and a CD case.

Conventionally, containers containing general foodstuffs have been labeled or indicated only for foodstuffs contained in the container. Containers such as groceries only have the function of advertising only their products, and did not have other functions.

Not only can the contents of the product contained in the container, etc. not only effective promotion of other products of its own, but also has to use another advertising medium, which is quite expensive.

In particular, with the development of the Internet, many companies are creating businesses based on the Internet, but they are trying to find effective and inexpensive advertising media to advertise their sites among the numerous sites created daily. So far, no alternative is available.

In addition, magazines and newspapers, which were used in the form of offline advertisements, had a disadvantage in that the delivery of advertisements to customers was not effective because a large amount of advertisements were concentrated.

Therefore, an object of the present invention is to solve the above problems and disadvantages, by allocating an area for advertisement on the bottom or the whole of the container such as foods that are used by many people, effective advertising by placing various advertisements in this area To provide a container that can be. Containers according to the present invention may include cans, bottles, cups, packs (milk packs, juice packs, etc.), bags (ramen bags, snack bags, etc.), noodle containers (cup noodles, etc.), and CD or CD cases. have.

1a to 1g is a view showing a beverage can to which the present invention is applied.

Figure 2 is a view showing a beverage cup to which the present invention is applied.

Figure 3a and 3b is a view showing a beverage bottle and a PET bottle to which the present invention is applied.

Figure 4 is a view showing a milk and juice pack to which the present invention is applied.

5a and 5b is a view showing a ramen bag and a confectionery bag to which the present invention is applied.

Figure 6 is a view showing a cup noodle and bowl surface to which the present invention is applied.

7a and 7b is a view showing a CD and a CD case to which the present invention is applied.

<Explanation of symbols for the main parts of the drawings>

10: Overall advertising area that blends well with your product

20: advertising area in the form of a stage (1 stage, 2 stage, 3 stage, 4 stage, etc.)

30: stripe advertising area

40: Button advertisement (banner type) area

EMBODIMENT OF THE INVENTION Hereinafter, the structure of this invention is demonstrated in detail with reference to an accompanying drawing.

Figures 1a, 1b, 1c, 1d, 1e, 1f, 1g is a view showing an embodiment in which the present invention is applied to a beverage can.

In the beverage can shown in FIG. 1A, information about the design state of the product is performed to be well matched with the product or to the entire surface of the product.

For example, suppose you want to advertise on a product of a coke company. If you look at the text of the coke that is drawn on the coke company product, and you research the main customer base in the background, you are interested in fashion as a young customer. Assuming that you have a lot of results, insert a picture of a famous company's jeans that your customers like on the back of the letter, and put the company's brand together.

Most importantly, the brand name or brand of the product is designed to harmonize with the advertisement of the advertiser's product as the background without any image damage.

FIG. 1B illustrates a beverage can having a region of a single stage (1 stage, 2 stage, 3 stage, 4 stage, etc.) advertisement inserted into a portion of the product, and FIG. 1C illustrates a beverage can having a three stage advertisement region. 1D is a view showing a beverage can having a four-stage advertising area.

1B, 1C, 1D, the contents of the beverage can of the form shown in the form can be, for example, a four-stage picture advertisement or a one-stage advertisement on the existing Internet site.

1E and 1F are diagrams illustrating the setting of a line advertisement area in the form of a line in a beverage can. In the advertising area of this type of beverage can, simply insert only the representative advertisement text of the advertiser or the homepage address of the advertiser to be advertised (domain), the online advertisement text to be advertised, and the information that the advertiser wants to convey to customers. Can be inserted.

The advertising area of the beverage can shown in Figure 1g is a diagram showing the insertion of a banner advertisement form commonly used in online advertising. By doing this, it is possible to insert and insert a picture of a product name, a company name or a simple form mainly in a very simple and simple form.

2 is a view showing an embodiment in which the present invention is applied to a beverage cup.

3a and 3b is a view showing an embodiment applied to the subject innovation bottle and a beverage PET bottle. Beverage bottles and PET bottles can be used for other purposes even after drinking a drink because of the characteristics of the container can expose the advertisement to customers for a long time.

Figure 4 is a view showing an embodiment applying the present invention to a pack for drinks such as milk and juice. In the case of the same pack as in FIG. 4, since the pack has four sides, the advertisement area may be set in a different form from other containers.

By utilizing the four sides of the beverage pack, one side is the entire advertising area 10, the other side is the only advertising area 20, the other side is the Joule advertising area 30, and the other side is a banner-shaped button. The advertisement area 40 may also be set, and a method of setting the entirety of all the advertising areas on one side thereof as a target may be carried in a different way from other containers.

5a and 5b is a view showing an embodiment in which the present invention is applied to a ramen bag and a confectionery bag.

5A and 5B, the noodle bag and the confectionery bag may be inserted in a variety of information and their sister products.

FIG. 6 is a view showing an embodiment in which the present invention is applied to a product container in the form of a cup noodles and a bowl surface. As shown in FIG. 6, it is possible to set the advertisement area also in an area corresponding to the lid of the container.

7A and 7B are diagrams showing an embodiment in which the present invention is applied to a CD and a CD case.

In the advertising area of this embodiment, a content promoting a music or a music CD of the same company may be inserted. In the case of a program CD, a new program or another useful program may be set.

Although the container specifically given in the above embodiment has been described mainly on the basis of the beverages we use on a daily basis, it is obvious that it can be applied to other containers, that is, containers such as ice cream.

The drawings and descriptions described in detail in this embodiment are intended to illustrate the present invention and should not be construed as limiting the scope of the present invention. However, the scope of the present invention is set in accordance with the following claims.

As described above, by setting an area for advertisement in a part or the whole area of containers or the like that is used a lot of people, there is an effect that it is possible to advertise in an inexpensive, simple manner that has not been seen in existing advertising media.

In addition, in the case of certain containers, such as beverage cups, beverage bottles, PET bottles are continuously recycled and used in daily life, there is an advantage that more advertising can be obtained.

Joule Advertisement can have potential advertisement effect to customers by using advertiser's homepage or representative advertisement phrase, and button advertisement can also achieve the same effect.

Ramen and sweets have a wide range of customers, which can bring more advertising effects and maximize advertising to other customers by advertising on CDs or CD cases for music CDs and program CDs. There is an advantage.

Therefore, the present invention is aimed at a wider range of customers from a wider customer base to another class of customers, and can maximize the advertisement by exposing the advertisement to the customers for a long time continuously than the conventional online advertisement.

In addition, in the case of the containers, such as the above, if the advertising area is set in the foods used by the main class using the Internet, there is an advantage that can solve the problems of the current Internet advertising method (enormous advertising costs offline).

Claims (2)

In the compact disc and compact disc case, In addition to the area displayed in relation to the compact disc, an advertisement area for advertising another product or program is set. The container according to claim 1, wherein the advertisement area is set to one of an entire advertisement area, a line advertisement area, a short advertisement area, and a banner advertisement area on a part of the compact disc and the disc case.