JP2002205743A - Canned beverage, canned beverage vending machine, and advertising method using canned beverage - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a canned beverage capable of making advertisement to people in an extensive field with less resistance, a canned beverage vending machine, and an advertising method using the canned beverage. SOLUTION: In the canned beverage 1 with the beverage sealed in a beverage can 10 having a mark 13 for specifying a commodity on the surface of the can, a contracted image 16 of a jacket photo of a CD which is an object for the advertisement, and letter information on this CD are marked separately from the mark 13.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a canned beverage, a canned beverage vending machine, and an advertising method using the canned beverage.

[0002]

2. Description of the Related Art Conventionally, advertising information such as a newly released product or the first day of the release of a concert ticket has been transmitted through various information-dedicated media such as free papers and information sites on the Internet, as well as information such as television programs and magazines. It is provided by attaching it to non-specialty items as sponsor advertisements.

[0003]

However, information-only media is only available to those who want the information,
The advertising range is limited. Also, the advertisement information attached to non-information specialty, such as TV commercials, is limited in the number of people who can watch or buy it according to the TV program, and the advertising range is narrow. Further, a person who intends to use a television program or the like may feel that the accompanying advertisement information is unnecessary information, and may not only have a small advertisement effect but also have a bad impression on the television program or the like due to a large number of advertisements. In addition, the television program or the like and the advertisement may be integrated in the viewer, and the image of the advertisement may be attached to the television program or the like, or the image of the television program or the like may be fixed to the advertisement.

[0004] The present invention has been made to solve the above-mentioned problems, and has a canned beverage, a canned beverage vending machine, and a can that can advertise to a wide range of people with little resistance. It is a first object to provide an advertising method using a drink containing a beverage. The present invention provides a canned beverage, a canned beverage vending machine, and an advertising method using a canned beverage that can perform an advertisement while preventing images of the advertisement medium and the advertisement from being mixed. This is the purpose of 2.

[0005]

SUMMARY OF THE INVENTION The present invention relates to a canned beverage in which a beverage is enclosed in a beverage can having a mark for identifying a product on the surface thereof, wherein the beverage can includes a beverage other than the canned beverage. The first object is achieved by providing a canned beverage (first configuration) in which an advertisement relating to the can is displayed separately from the mark. Here, “the advertisement is separated from the mark” means that the advertisement is displayed so as not to lose the function of recognizing the product with respect to the mark. Therefore, the main part of the advertisement and the main part of the mark need not overlap, and may partially overlap. Also, ads related to non-canned beverages
It is an advertisement for goods, services (services), and others related to beverages other than canned beverages. In the managed beverage of the first configuration, advertisements for services other than canned beverages, such as CDs, articles other than canned beverages, concerts, etc., and advertisements for other non-canned beverages are provided. Since the mark is displayed separately from the mark, the mark and the advertisement can be clearly distinguished. Also, canned beverages can be distributed to a wide range of people, as people of different ages purchase and drink in different locations. Furthermore, the advertisement is accepted as a design of a canned beverage and does not hinder the act of identifying the product or drinking the contents, so that the distributed people have low resistance and are easy to accept. In the canned beverage of the first configuration, the advertisement directly advertises the advertisement object such as an image displaying the advertisement object, an advertisement document about the advertisement object, and the advertisement object. A canned beverage (second configuration) including any one of the Internet address of the site. The advertising object includes a CD or other object to be advertised, a person such as an artist, a concert or other event such as a held event. Further, the present invention provides a canned beverage vending machine (third configuration) in which the canned beverage of the first configuration or the second configuration is provided as an object to be sold, thereby providing the first configuration. Achieve the goal. According to the present invention, together with the canned beverage of the first configuration or the second configuration, the same mark as those canned beverages is displayed on the surface, the same beverage is enclosed, and the advertisement is not displayed. Is set as an object to be sold, and the canned beverage of the first configuration or the second configuration and the non-advertised canned beverage are randomly selected and provided. The first and second objects are achieved by providing a canned beverage vending machine of the third configuration (fourth configuration). As described above, by mixing the canned beverage with the advertisement displayed with the canned beverage without the advertisement displayed, it is possible to effectively prevent the image of the object of the advertisement from being mixed with the canned beverage. Can be. Also,
The canned beverage vending machine according to the third configuration, wherein a plurality of types of canned beverages according to claim 1 or 2 in which the same beverage is sealed in beverage cans each displaying a different advertising object. A canned beverage vending machine which is set and can be selected and provided with the canned beverage of the first configuration or the second configuration at random. As described above, by mixing canned beverages on which different advertisements are displayed, the image of the object of the advertisement and the image of the canned beverage are interspersed, similarly to the canned beverage vending machine of the fourth configuration. Can be suppressed more effectively. The present invention is an advertisement method using a canned beverage in which a drink is enclosed in a beverage can having a mark for specifying a product displayed on the surface, wherein the beverage can has an advertisement related to other than the canned beverage. By displaying the mark separately from the mark and providing an advertising method using a canned beverage for selling the canned beverage enclosing the beverage in the beverage can (fifth configuration), Achieve one objective. In the advertising method using the canned beverage of the fifth configuration, an article other than the canned beverage, such as a CD,
Advertisements for services (services) unrelated to canned beverages, such as holding a concert, and other ads related to non-canned beverages are displayed separately from the mark. , Can be clearly identified. Also, since canned beverages are purchased and drinked by people of various ages in various places, the advertisement can be distributed to a wide range of people through canned beverages. Furthermore, the advertisement is accepted as a design of a canned beverage and does not hinder the act of identifying the product or drinking the contents, so that the distributed people have low resistance and are easy to accept. The advertisement method using a canned beverage according to the fifth configuration, wherein the advertisement is any one of an image displaying an advertisement object, an advertisement document on the advertisement object, and an Internet address of an advertisement site of the advertisement object. An advertisement method using a canned beverage including one (sixth configuration) can be provided. The advertising method using the canned beverage of the fifth or sixth configuration can be an advertising method using a canned beverage that sells the canned beverage by a canned beverage vending machine. The present invention relates to the aforementioned seventh aspect.
In the advertising method using the canned beverage having the above structure, the same mark as that of the canned beverage is displayed on the surface together with the canned beverage, the same beverage is enclosed, and the advertisement is not displayed. An advertising method using canned beverages, wherein the canned beverage is set in a vending machine as an object to be sold so as to be randomly selected and provided (eighth configuration).
To achieve the first object and the second object.

[0006]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of a canned beverage, a canned beverage vending machine, and an advertising method using a canned beverage according to the present invention will be described below in detail with reference to FIGS. Will be described. In the present embodiment, the canned beverage is so-called canned coffee in which a coffee beverage is enclosed. FIG. 1 is a perspective view illustrating an embodiment of a canned beverage of the present invention, in which (a) is a view illustrating a front view side, and (b) is a view illustrating a back side. As shown in FIG. 1, a canned beverage (coffee can) 1 of the present embodiment is obtained by enclosing a coffee beverage (not shown) in a substantially cylindrical aluminum beverage can 10. The beverage can 10 has a hook portion 11a on one flat surface (top surface) 11, and is a pull-top can that has a drinking opening opened by hooking the hook portion 11a on a finger and pulling. . As shown in FIG. 1A, a product name 13 as a mark for identifying the coffee beverage is provided on the peripheral surface of the beverage can 10 on the front side thereof, as shown in FIG. On the opposite side (the other plane), relatively large characters are printed and displayed. Further, on the top side of the product name, a reduced image 16 of a jacket photo of a new music CD advertised in the beverage can 10 as first advertisement information which is an advertisement relating to other than beverages in a can.
Is printed and displayed. The product name 13 and the reduced image 16 are displayed separately from each other, so that the purchaser can recognize the product name 13 as a mark of the coffee beverage and specify the coffee beverage.

FIG. 1B shows the peripheral surface of the beverage can 10.
As shown in the figure, on the back side of the beverage can 10, raw material names and expiration dates of coffee beverages as contents, item descriptions 14 such as sellers, and bar codes 15 used for transaction and management of products are displayed. , Printed near the bottom. Further, above the item description 14 and the barcode 15, character information 17 about a CD on which a reduced image 16 is displayed is displayed as second advertisement information which is an advertisement relating to a product other than a canned beverage. . The contents of the character information 17 include the release date of the CD on which the reduced image 16 is displayed, main song titles, comments and episodes from the artist upon creation, and URLs related to the CD and the artist. . As the URL related to the CD or the artist, for example, the URL of the site of the artist, the URL of the site of a magazine that discloses information about the same CD or artist, and the information about the same CD or artist are disclosed. The URL of the page of the magazine site that discloses information about this CD and the artist, and the U of the download site where you can download the music of this CD and the same artist.
RL and the like.

[0008] The above-mentioned canned beverage is set and sold as an object to be sold in a canned beverage vending machine having the same function as that of the conventional canned beverage. FIG. 2 is a perspective view showing an ad-free canned beverage set together with the canned beverage of the present embodiment in a canned beverage vending machine, where (a) is a front view and (b). Is a diagram showing the back side.
In the present embodiment, an advertising-free can as shown in FIG. 2 in which a vending machine is filled with the same beverage (coffee beverage) as the above-described canned beverage, in addition to another canned beverage including another beverage. It is set in the filled beverage 2. This ad-free canned beverage 2
As shown in FIG. 2 (a), the beverage can 20 has a product name 13 as the same mark as the canned beverage of FIG.
Are displayed in substantially the same position as the canned beverage of the present embodiment, and on the back side, as shown in FIG.
The item description 14 and the barcode 15 are displayed at substantially the same position as the canned beverage. In addition, this beverage can 2
At 0, no advertisement such as the reduced image 16 and the character information 17 is displayed. In addition, the canned beverage 1 is a canned beverage which has been selling the ad-free canned beverage 2 conventionally.
An advertisement can be obtained by displaying an advertisement on a portion other than the mark and the necessary display on the peripheral surface of the conventional beverage can.

In the canned beverage vending machine, the canned beverage 1 of the present embodiment and the ad-free canned beverage 2 are set at random in the same row of commodities. When a predetermined button of the filled beverage vending machine is pressed, one of the above-described canned beverage 1 and the advertising-free canned beverage 2 of the present embodiment is randomly provided according to the set order. It has become so. In the present embodiment, the canned beverage 1 of the present embodiment is provided at a ratio of almost one to four non-advertised canned beverages.

This canned beverage vending machine is arranged in a CD shop, a video rental shop selling CDs, a predetermined convenience store, or the like. Thereby, along with the mark for specifying the product, the beverage can 10 having the advertisement placed separately from the mark is displayed on the surface of the beverage can 10 together with the canned beverage 1 for enclosing and selling the beverage. The same mark as that of the canned beverage 1 is displayed on the surface, the same beverage is enclosed, and the advertisement is not displayed.
Is set in a vending machine and sold as an object to be sold so as to be randomly selected and provided. And the person who purchased the canned beverage 1 from this canned beverage vending machine recognizes that the beverage enclosed from the mark 13 is the same as the non-advertised canned beverage 2 and Display different from that of drink 2 (reduced image 16 and character information 17)
From the new music CD, information such as a jacket picture, a release time, etc., and information such as an Internet address for obtaining more detailed information are obtained.

As described above, in the present embodiment, since the advertisement is displayed on the beverage can 10 of the canned beverage 1, a wide range of canned beverages can be purchased by selling the canned beverage. It is possible to exert an advertising effect on people. In the present embodiment, the beverage in a can is a coffee can having a wide range of purchases particularly from tastes and prices,
Especially, it can show advertising effect to a wide range of people. In the canned beverage 1, since the advertisement and the mark are displayed separately, the mark attached to the product and the advertisement can be clearly distinguished. Therefore, the enclosed contents (beverage) can be easily recognized. Further, there is no hindrance such as interruption or difficulty in drinking the beverage. Therefore, in the present embodiment, the purchaser has little resistance to the advertisement. If all beverage cans are to be advertised, the buyer may be confused that the entire design of the beverage can, including the advertisement, is a mark for the beverage. On the other hand, in the present embodiment, for the same beverage, there is a canned beverage 1 containing an advertisement and a canned beverage 2 without an advertisement, and these are set in the same row in a vending machine. Since they are sold as the same beverage, it is difficult to mix the image of the CD or the artist who is the target of the advertisement with the advertising content with the canned beverage.

In the present embodiment, for the same beverage, there are a canned beverage 1 with an advertisement and a canned beverage 2 without an advertisement.
These are set in the same row in the vending machine, one of which is provided at random, and the percentage of canned beverages 1 with advertising is lower than that of canned beverages 2 without advertising, so that It stimulates the willingness to purchase the canned beverage 1 and can increase the purchase amount of both the canned beverage 1 with advertisement and the canned beverage 2 without advertisement. In the present embodiment, the vending machine is arranged in a CD shop or a video rental store that sells a CD, which is a place related to the CD that is an advertising object, and therefore, a potential customer interested in the CD is provided. It is possible to evoke the interest of a typical purchaser and to synergistically elicit both the willingness to purchase a CD through the canned beverage 1CD advertisement and the willingness to purchase the canned beverage 1.

As described above, one embodiment of the present invention has been described. However, the present invention is not limited to the above-described embodiment, and various modifications can be made within the scope of the invention described in the claims. It is possible. For example, in the above embodiment,
In the vending machine, canned beverage 1 is ad-free canned beverage 2
, But with canned beverage 1 and ad-free canned beverage 2 or ad-free canned beverage 2
Alternatively, a canned beverage displaying an advertisement different from the canned beverage 1, such as an advertisement for a CD of another artist, may be set. In this way, by providing a canned beverage in which a plurality of advertisements are displayed on different beverage cans, the connection between the image of the canned beverage and each advertisement is weakened, and the advertisement serves as a mark. Can be avoided.

[0014] Further, as described above, by providing a canned beverage in which a plurality of advertisements are displayed on different beverage cans and providing a series of the canned beverage, the canned beverage exhibits a value as a collector's item. Can be aroused. The canned beverage 1 has good suitability as a collector's item due to its size, price, storage stability and the like. In addition, as for the advertisement of the canned beverage 1, a plurality of types of advertisements are displayed at the same time, or a plurality of types of advertisements are displayed at the same time. Even if you put it differently, it will show its value as a collector's item. Also, 1
The value as a collector's item can also be exhibited by limiting the number of canned beverages by the beverage can displaying the advertisement for each of the advertisements according to the period and the number of bottles provided. In addition, providing canned beverages displaying multiple types of advertisements simultaneously or at different times, or providing for a limited period or number of bottles, will link the image of canned beverages with each advertisement. This has the effect of fading and preventing the advertisement from acting as a mark.

Further, the display position of the advertisement is not limited to the position of the above-described embodiment, but is displayed separately from the mark so as not to lose the function of recognizing the product with respect to the mark. It should just be done. For example, like a canned beverage 1 'shown in FIG. 3, a mark (product name 13 and graphic 13') is displayed on the front side of the beverage can 10 ', and an advertisement (a reduced image 16 and character information 17) is displayed on the back side. ) May be displayed. Alternatively, the entire display of the beverage containing the can with no advertisement may be displayed in a reduced size in the height direction of the can, and an advertisement may be displayed in an upper portion or a lower portion of the empty portion. As one example of such a case, FIG.
FIG. 4 (b) shows a canned beverage 1 'of a beverage can 10' in which an advertisement 16 'is shown in a lower portion with respect to a non-advertised canned beverage 2' of a beverage can 20 'shown in FIG. FIG. 4 (a)
As shown in FIG. 4 (c), an advertisement 16 'is buried and arranged in a portion of the beverage can of the beverage without an advertisement that is not displayed with characters or graphics. The displayed beverage can 1 'may be used. Further, as shown in FIG. 5, a canned beverage 1 'in which an advertisement 16' is displayed on the bottom surface 12 'of the beverage can 10' may be used.

In the above-described embodiment, nothing is displayed at the position where the reduced image 16 and the character information 17 are displayed in the canned beverage 1 of the canned beverage 1 without advertisement. The difference between the display of the beverage can and the non-advertised can 2 is only the presence or absence of an advertisement. However, the display portion of the beverage can 20 of the non-advertised can 2 is reduced. A pattern or figure may be displayed to the extent that a large difference from the beverage 1 is not felt. In the above-described embodiment, the mark 13 is composed of characters. However, the mark may be in the form of a display or a can that can identify a beverage, for example, a mark, a design-like picture, a pattern such as a pattern. There may be. In the above-described embodiment, the advertising object is a CD, but is not limited to a CD, and may be an artist himself, concert information, or other things. In addition, although the present invention retains the function of identifying the product by displaying the mark for identifying the product and the advertisement separately, the advertisement is displayed as the background of the mark. However, the same effect as the present invention can be exerted. Each of the above-described modifications can be appropriately selected and applied in combination.

[0017]

As described above, according to the present invention,
By displaying advertisements on canned beverages, it is possible to target a wide range of people with low resistance. In addition, by selling both canned beverages that display advertisements and canned beverages that do not display advertisements, advertising can be performed while preventing the image of canned beverages, which is an advertising medium, from being mixed with the advertising object. It is possible to do.

[Brief description of the drawings]

FIG. 1 is an example of a canned beverage of the present invention, which is an example of a canned beverage set as a sales target in a canned beverage vending machine of the present invention, and an advertisement using the canned beverage of the present invention. It is a perspective view showing an example of the canned drink used for the method.

FIG. 2 is an example of a non-advertised canned beverage set as an object to be sold in a canned beverage vending machine of the present invention, and is a non-advertised canned beverage used in an advertisement method using the canned beverage of the present invention. FIG. 3 is a perspective view illustrating an example.

FIG. 3 is a view showing another example of the canned beverage in place of the canned beverage of FIG. 1 in the present invention, wherein (a) is a front view,
(B) is a rear view.

FIG. 4 is a view showing another example of the canned beverage that replaces the canned beverage of FIG. 1 together with an ad-free canned beverage in the present invention.

FIG. 5 is a bottom view showing another example of the canned beverage which replaces the canned beverage of FIG. 1 in the present invention.

[Explanation of symbols]

 REFERENCE SIGNS LIST 1 canned beverage 1 'canned beverage 2 ad-free canned beverage 10 beverage can 11 top surface 13 brand name 14 product description 15 barcode 16 reduced image 16' advertisement 17 textual information 20 beverage can

Claims (8)

[Claims] 1. A canned beverage in which a beverage is enclosed in a beverage can having a mark for identifying a product on the surface thereof, wherein the beverage can has an advertisement related to other than the canned beverage,
A canned beverage characterized by being displayed separately from the mark. 2. The advertisement according to claim 1, wherein the advertisement includes at least one of an image displaying the advertisement, an advertisement document for the advertisement, and an Internet address of an advertisement site of the advertisement. The beverage in a can according to 1. 3. A canned beverage vending machine, wherein the canned beverage according to claim 1 or the canned beverage according to claim 2 is provided as an object to be sold. 4. The canned beverage according to claim 1 or the canned beverage according to claim 2, wherein the same mark as that of these canned beverages is displayed on the surface and the same beverage is enclosed, and The non-advertised canned beverage that does not display an advertisement is set as a target for sale, and the canned beverage according to claim 1 or the canned beverage according to claim 2 and the canned beverage without an advertised product, The canned beverage vending machine according to claim 3, characterized in that the canned beverage vending machine is selected and provided at random. 5. An advertisement method using a canned beverage in which a beverage is sealed in a beverage can having a mark for specifying a product displayed on a surface thereof, wherein the beverage can has an advertisement related to a product other than the canned beverage. And displaying the mark separately from the mark, and selling the canned beverage in which the beverage is sealed in the beverage can. 6. The advertisement according to claim 1, wherein the advertisement includes any one of an image displaying the advertisement, an advertisement document for the advertisement, and an Internet address of an advertisement site of the advertisement. Item 6. An advertising method using the canned beverage according to Item 5. 7. The advertising method using a canned beverage according to claim 5, wherein the canned beverage is sold by a canned beverage vending machine. 8. A non-advertised canned beverage in which the same mark as the canned beverage is displayed on the surface and the same beverage is enclosed together with the canned beverage, and the advertisement is not displayed,
The advertising method using a canned beverage according to claim 7, wherein the product is set in a vending machine as a product to be sold so as to be randomly selected and provided and sold.