KR20020097057A - System and method for providing high definition advertisement using set-top box - Google Patents

Abstract

PURPOSE: A system and method for supplying a high definition advertisement using a set-top box is provided to output a high definition video advertisement by transmitting advertisement data to a client set-top box mounted in a place shared by many persons through an information communication network in a large-sized capacity server, and making the set-top box receive the data, storing the data in an internal storage, and displaying the data through a self-display function. CONSTITUTION: Media servers(210,220,230) include an advertisement data DB constructed using advertisement data received from an advertiser, a contract information DB constructed using contract contents with the advertiser with respect to a display of an advertisement, and a client DB constructed using basic information with respect to a charged target site and an inherent client number, and supplies data stored in the advertisement data DB and the contract information DB in accordance with a download request of an exterior. A target client(400) is positioned at an advertised target site, connects to the media servers(210,220,230) in accordance with a server connection signal being generated in an interior, receives advertisement data, stores the received advertisement data in a set-top box, and makes the stored advertisement be displayed continuously through a display. A service managing server(300) records/manages an operation state, a display state, and update information of the target client(400), supplies the information to a manager, and manages a timing program having information with respect to a server connection time and a charged media server designation of the target client(400).

Description

System and method for providing high quality advertisement using set top box {SYSTEM AND METHOD FOR PROVIDING HIGH DEFINITION ADVERTISEMENT USING SET-TOP BOX}

The present invention relates to a system and method for providing high-definition advertisement using a set-top box, and more particularly, to display various types of advertisements at a specific place, and to transmit the information using a communication network from a server storing advertisements and promotional materials. A set-top box having a storage space of 40 GB or more relates to a system and a method for providing a high-definition advertisement using a set-top box that provides a high-quality advertisement image by transmitting and storing the same and directly playing it through a displayer in the set-top box.

In general, the promotion of a company or the advertisement of a product which many companies perform is performed in various ways. For example, most game development companies, Internet portal sites, or PC room-related service providers that do business with PC rooms have their own images in local sales networks, posters, promotional mailings, newspapers and magazines. It promotes or advertises products, and uses the form of a banner using the Internet.

However, these advertising methods are extremely ineffective, and despite the fact that they have their own promotional videos and presentation materials produced at a high cost, most advertising forms depend on the active selection of consumers.

For example, a game opening video of a game developer or a promotional video of a chain business company may have an advertisement effect by broadcasting a commercial or watching a video by a consumer's participation on the Internet.

However, since the advertisement using the video media has to pay a high advertising fee in order to advertise on the air, many companies are burdened, and the method of encouraging consumers to watch the video content using the banner on the Internet is the Internet. Banners that are indiscriminately provided to the user create a strong resistance to the consumer, rather there is a problem that the adverse effect may occur.

On the other hand, the video service using the video on demand (VOD) method is a system that digitizes and stores a video on a video server and then allows a large number of users to search for and watch it. It uses streaming technology that receives video in real time.

However, this real-time VOD service is affected by the network bandwidth in a general wide area network, and it is difficult to maintain the transmission speed, there is a problem that it is difficult to transmit and watch high-definition video in real time .

The present invention has been made to solve the above problems, the purpose of which is a client set-top box which is installed in a place shared by many people, such as PC room, department store, terminal break room, large-capacity server advertising through the information communication network When the data is transmitted, the set-top box is provided with a high-definition advertisement providing system and method using the set-top box to receive the high-quality video advertising by storing it in the internal storage and then reproduced by its own display function.

1 is an exemplary view of an information communication system to which the present invention is applied.

2 is a block diagram of a media server according to an embodiment of the present invention.

3 is a block diagram of a target client according to an embodiment of the present invention.

4 is a flowchart illustrating a high quality advertisement providing method using a set top box according to an embodiment of the present invention.

5 is a detailed flowchart of the advertisement material updating step of the target client according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: communication network 200: media server

201: central processing unit 202: data storage device

203: data input device 204: data display device

210: Media server for PC room 220: Media server for shopping center

230: media server for public places 300: service management server

400: target client 500: set-top box

510: CPU 520: server connection device

530: internal storage device 540: decoder

550: Image output device 600: Displayer

High-definition advertisement providing system using a set-top box according to an aspect of the present invention for achieving the above object, the advertising material DB built by using the advertising material received from the advertiser, and the contents of the contract with the advertiser for the display of the advertisement The contract information DB constructed by using the information, and the client DB constructed by using the basic information and the unique client number on the target target site, and contracted with the advertisement material DB of the data storage device 202 in accordance with the external download request At least one media server 200 for providing data stored in the information DB; It is located on the target site where the advertisement is to proceed and accesses the media server 200 according to the server access signal generated internally at predetermined time intervals to receive the advertisement data, and to store the received advertisement data in the set-top box 500 On the other hand, the target client 400 for continuously displaying the advertising data stored in the set-top box 500 through the display 600; And a service management server that records and manages an operation state, a display state, and update information of the target client 400 to an administrator, and manages a timing program having information about a server access time of the target client and a designated media server designation. Characterized in that it comprises a (300).

Preferably, the target client 400, when the server connection signal is generated, the server connection device 520 to access the media server 200 receives the advertisement data and the advertising contract data and terminate the connection, the server The internal storage device 530, the internal storage device 530 consisting of an advertisement storage DB that stores the advertisement data received from the access device 520 and a display information DB that stores the contract information and updated display list for the advertisement material Decoder unit 540 for decoding the advertisement data of the advertisement storage DB of the), the image output device 550 for outputting the video signal input from the decoder unit 540 to the outside and the pre-stored advertisement data is displayed when the power is turned on On the other hand, when the server connection signal is received by the timing program, the server connection device 520 is connected to the media server 200 and generates a download request signal. Set-top box (500) comprising a CPU (510) for updating advertising material; And a displayer 600 which receives the image signal output from the image output device 550 of the set top box 500 and displays the advertisement material at the target site.

On the other hand, the high-definition advertisement providing method using a set-top box according to another aspect of the present invention, (a) the media server 200 receives the advertisement material received from the advertiser and stores in the advertisement material DB; (b) storing, by the media server 200, contract information regarding the display of advertisement data agreed with an advertiser in a contract information DB; (c) the media server 200 receives a download request signal from the target client 400 when the target client 400 is connected, and transmits updated data stored in the advertisement material DB and the contract information DB to the target client 400. Including the step; (c) step, the media server 200 is waiting for the interrupt reception that the target client 400 is connected through the information communication network (100); The media server 200 determines whether a client access signal is received from the target client 400, and when the client access signal is received, the unique client of the target client 400 to which the media server 200 is connected. Checking the number; The media server 200 determines whether a download request signal is received from the target client 400, and when the download request signal is received, the media server 200 uniquely identifies the target client 400 that requested the download. Waiting for the client number to be downloaded in the download buffer; Transmitting, by the media server 200, the advertisement material and the contract information, which are updated data, to the target client 400 requesting the download to perform the download; And terminating the connection with the target client 400 connected through the information communication network 100 by the media server 200.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the present invention, the advertisement data is distributed to the set-top box as a client, and then the connection with the server is disconnected and the advertisement data stored in the storage medium in the set-top box is directly displayed to display a high-quality high-quality advertisement at the corresponding place. Although a system and method for providing a high-definition advertisement using a set-top box to cause the present invention will be described as a preferred embodiment, the technical idea of the present invention is not limited thereto and may be variously modified and modified by those skilled in the art.

1 is an exemplary view of an information communication system to which the present invention is applied, FIG. 2 is a block diagram of a media server according to an embodiment of the present invention, and FIG. 3 is a block of a target client according to an embodiment of the present invention. It is also.

As shown in FIG. 1, the information communication system to which the present invention is applied includes a media server 200 and a target client, each of which includes a plurality of information communication networks 100, a service management server 300, and a plurality of target sites. 400.

In the present embodiment, the target site is a place where direct advertisement is performed by installing and operating the target client 400. For example, an optimal advertisement effect is shared by many people such as a PC room, a department store, a terminal lounge, and the like. It means a place where you can expect.

The information communication network 100 includes a local area network (LAN), a wired / wireless telephone network, a CATV network, and an internet network including a wired internet network of TCP / IP protocol.

In addition, the media server 200 stores advertisements in the form of a video, subtitles, or flash that can advertise, and a target client 400 in charge is installed and according to the propensity of the target site where the advertisement is performed. Each is divided into a media server 210 for a PC room, media server 220 for a shopping center, media server 230 for a public place, but is not limited thereto.

The media server 210 for the PC room is installed in the PC room, the advertisements provided to a plurality of target clients 400 to perform the advertisement, for example, game opening video, game progress video, Internet content company of the game developer Advertising materials of PC cafe-related companies such as image advertising videos are stored.

The media server 220 for the shopping center is an advertisement provided to a plurality of target clients 400 installed in a department store, a shopping mall, a large discount store, and the like, for example, a clothing fashion show video of a clothing company, an image of a hotel, and the like. Advertising data of shopping center-related companies such as videos are stored.

The public place media server 230 is installed in a terminal waiting room, university break room, theater, etc., advertisements provided to a plurality of target clients 400 to be advertised, for example, tourist attractions video, corporate promotional image video Advertising materials suitable for advertising in public places, such as movie trailers.

Referring to FIG. 2, the media server 210 for a PC room, the media server 220 for a shopping center, and the media server 230 for a public place are described in more detail. Each of these media servers 210, 220, and 230 is described in detail. Respectively shows a central processing unit 201, a data storage device 202, a data input device 203 including a mouse and a keyboard not shown, and a data display device 204 including a monitor not shown. Include.

The central processing unit 201 needs to be able to execute a large number of mathematical calculations and examine a database when exchanging information with a large amount of business. Generally, a 32-bit Intel 100 MHz P54C, a Motorola 120 MHz PowerPC604 or a sun micro system. It is preferable to use a central processing unit of 166MHz UltraSPARC-1 series or higher.

The data storage device 202 includes an advertisement material DB, a client DB, a contract information DB, and generally, database management software such as data software manufactured by Oracle Corporation is used to generate and manage the data.

The advertisement data DB, as described above, the advertisement material according to the propensity of the target site where the target target client 400 is located is input and stored from the advertiser.

The client DB includes basic information about the target site such as the name, address, telephone number, etc. of the affiliated store where the target clients 400, which are in charge of each media server 210, 220, 230, are installed, and the target client 400. The unique client number is stored.

The contract information DB includes information contracted with the advertiser about the advertisement data stored in the advertisement data DB, for example, contract information such as the total publication period of the advertisement, the publication time of the advertisement, the publication information by region, and the number of times of publication of the advertisement by time. Stored. That is, information about how long your ads are displayed on specific target sites in accordance with your agreement with your advertisers, as well as information about how you choose to display your time zones when these ads are best served. Information about the area to be displayed, and information about the number of times the display is advertised at a specific time period are stored as contract information.

In addition, the target client 400 includes a set-top box 500 for receiving and storing advertisement data from a dedicated media server 200 and a displayer 600 for displaying advertisement data of the set-top box 500. .

The set top box 500 includes a CPU 510, a server connection device 520, an internal storage device 530, a decoder 540, and an image output device 550.

Referring to Figure 3 in more detail with respect to the set-top box 500, the server connection device 520 receives the advertisement material from the dedicated media server 200 in charge of the affiliated store is installed set-top box 500 And terminates the connection with the information communication network 100 so as to go offline, and has a unique client number.

The internal storage device 530 includes an advertisement storage DB, display information DB, the advertisement storage DB stores the advertisement data transmitted through the server connection device 520 and has a storage capacity of at least 40 GB, For example, MPEG-1 video can be stored for up to 60 hours, MPEG-2 video for up to 30 hours, and MPEG-2 video for up to 20 hours.

The display information DB stores contract information about advertisement data stored in the advertisement storage DB, and accordingly, a display method adjusted for each advertisement data is stored. For example, a display list containing newly updated advertising materials is constructed and reordered and stored so that each advertising material can be displayed differentially according to the terms of the contract.

The decoder 540 includes an MPEG-based decoder to decode advertisement data recorded in the form of a digital compressed video signal in the advertisement storage DB of the internal storage device 530.

The image output device 550 transmits the advertisement data decoded by the decoder 540 to the displayer 600 so that the advertisement material is displayed.

The CPU 510 controls the operations of the server connection device 520, the internal storage device 530, the decoder 540, and the image output device 550 to reproduce the pre-stored advertisement data. At the same time, the advertisement data transmitted through the dedicated media server 200 is a digital compressed video signal by MPEG-1 or MPEG-2 method and is transmitted as a high-capacity high-definition video or in the form of other interface, so that the server access device 520 When received through the CPU 510 stores the data in the internal storage 530 and terminates the connection with the media server 200. At this time, the advertisement data recorded in the advertisement storage DB of the internal storage device 530 is restored to a signal suitable for the display 600 through the decoder unit 540 is transmitted through the image output device 550.

In this case, the set-top box 500 terminates the connection with the dedicated media server 200 after distributing the advertisement material and displays the advertisement material stored directly in the internal storage device 530 through the display 600.

The set top box 500 supports data formats such as MPEG-1, MPEG-2, vob files for DVD, AVI, MP3, and the like, but is not limited thereto.

The displayer 600 displays advertisement data stored in the internal storage device 530 of the set-top box 500, and is installed by a general CRT or LCD monitor.

In addition, the service management server 300 records and manages an operation state, a display state, and update information of the target client 400, and manages a timing program of the target client 400.

By the operation of the service management server 300, the administrator can check and manage the on-off state of the target client 400, whether or not to comply with the exact advertisement time, the update progress status, and the target client 400 The media server 200 is accessed at predetermined time intervals, and the media server 400 of the target client 400 is designated.

Therefore, the target client 400 is connected to the specific management media server 200 from the service management server 300 is designated, and at this time, the designation of such a media server 200 is one or more according to the target client 400 Since the target media server 200 is designated, even though the target client 400 has a similar tendency, different advertisements can be displayed.

The overall flow of a system and method for providing a high quality advertisement using a set top box according to an embodiment of the present invention will be described with reference to FIG. 4.

4 is a flowchart illustrating a high quality advertisement providing method using a set top box according to an embodiment of the present invention.

First, the central processing unit 201 of the media server 200 receives the advertisement data containing the content to be advertised from the advertiser and stores in the advertisement material DB of the data storage device 202 (S2).

At this time, it is preferable that the advertisement data of the advertiser to be input is stored in the advertisement data DB of the media server with the largest correlation among the respective media servers 210, 220, and 230 so that it can show the optimal advertisement effect.

In addition, the input of such advertisement data may be directly stored through a portable storage medium such as a CD-ROM as well as an online method transmitted using the information communication network 100.

Next, the central processing unit 201 of the media server 200 is stored in the contract information DB of the data storage device 202 in association with the advertisement data stored in the advertisement data DB, the information on the contract content with the advertiser (S4).

In this case, the content stored in the contract information DB records the total posting period of the advertisement, the posting time of the advertisement, the number of times posted by the time of the advertisement, the regional posting information, the basic information of the advertiser, and the like, which are agreed between the advertiser and the manager.

After that, when the target client 400 is connected, the central processing unit 201 of the media server 200 sequentially waits for each set-top box 500 according to the download request signal of the set-top boxes 500. In accordance with the transmission of the advertising data and contract information to the set-top box 500 (S6).

At this time, it is described that the advertisement material of the target client 400 is downloaded by the download request signal after the target client 400 accesses the dedicated media server 200 to upgrade the advertisement material. It is also possible to automatically update by generating a forced signal to the target client 400 in charge of the 200 to connect to the dedicated media server 200.

The advertisement data update step of the target client, which is the S6 step of FIG. 4, will be described in detail with reference to FIG. 5.

5 is a detailed flowchart of the advertisement material updating step of the target client according to an embodiment of the present invention.

When the power is turned on, the CPU 510 of the set top box 500 transmits the advertisement data previously stored in the advertisement data DB inside the internal storage device 530 to the display 600 through the image output device 550. The display of the advertisement material of the target client 400 is continuously displayed regardless of the advertisement material upgrade step of the target client 400 which will be described later.

That is, the advertisement material previously stored in the internal storage device 530 of the set-top box 500 is displayed continuously according to the display time of the target client 400 even when offline or online of the update of the advertisement material.

Therefore, the displayed advertising data is not displayed in a streaming manner from the media server 200, but by using the advertising data stored in the advertising data DB inside the set-top box 500, it is possible to display a large amount of advertising material in high quality. do.

First, the CPU 201 is in a state of waiting for reception of an interrupt to which the target client 400 is connected (S10).

Next, the CPU 201 determines whether a client access signal for notifying the connection of the target client 400 is received from the target client 400 (S12).

In this case, the client access signal is generated as an interrupt signal at regular intervals by a timing program inside the set-top box 500 of the target client 400.

When the client access signal is not received from the target client 400 as a result of the determination of step S12, the standby state is maintained, and when the client access signal is received from the target client 400 as a result of the determination of the step S12. In operation S14, the CPU 201 checks a unique client number for identifying the connected target client 400.

At this time, the target client 400 connected by the step S14 is given the authority to search the DB, the target client 400 checks whether there is advertising material to search and update the DB.

Meanwhile, the CPU 201 determines whether a download request signal is received from the target client 400 (S16), and as a result of the determination of step S16, a download request signal is received from the target client 400. When the unique client number of the target client 400 is found in the download buffer, the download order is waited (S18).

Next, the central processing unit 201 transmits the advertisement material and the contract information requested by the target client 400 to the server access device 520 of the target client 400 through the information communication network 100 to download. (S20).

At this time, the advertisement material and the contract information downloaded by the step S20 are stored in the advertisement storage DB and the display information DB of the internal storage device 530 of the target client 400, respectively, as mentioned, such a target client ( In the update process of 400, the display of the pre-stored advertisement material is continuously performed so that the advertisement display of the target client 400 is not interrupted.

Thereafter, the CPU 201 terminates the connection with the target client 400 connected through the information communication network 100 (S22).

On the other hand, the CPU 510 of the set-top box 500 adds the information on the advertisement material downloaded to the advertisement storage DB to the display list of the display DB, and also downloads the advertisement material downloaded according to the contract information stored in the display information DB. Update the display order.

In addition, each advertisement material stored in the advertisement storage DB is determined and stored in the target client 400 according to the total publication period information of the contract information stored in the display information DB is stored, and also according to the publication time information of the advertisement For example, an ad that is contracted to be displayed during the day is updated to display daytime, and an ad that is contracted to be displayed at nighttime is updated to be displayed at nighttime, and the regional publication information of the ad is also displayed. It is possible to select the target client to be published according to the, and also to update the display timing so that the advertising material is displayed by the number of times of the contract in each time zone according to the information on the number of times per advertisement time of the advertisement. In various details It can be luer and thus also the display of the target site can be made variously.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited to the drawing.

As described above, the high-definition advertisement providing system and method using the set-top box shown in the present invention, the media server transmits the advertisement material to the set-top box installed in the target site, the set-top box receives it and stores it on its own. It is possible to stably display a large amount of advertisement data by displaying through it, and it is possible to display high-quality advertisement by overcoming problems such as data transmission speed degradation, transmission failure, and screen failure caused by multiple clients in the streaming method. It works.

In addition, when the target client is powered on, the pre-stored advertisement data is displayed regardless of the online or offline state of the set-top box, and the advertisement is not interrupted even when downloading by accessing and updating the server by the server connection signal generated at regular intervals. There is no effect.

In addition, according to the propensity of the target site in which the target client is located, a dedicated server for each target client is configured, and the target clients in charge of each dedicated server can produce an optimal advertisement effect at the target site. By constructing a database with advertisement data suitable for each dedicated server, it is effective to update the advertisement data of the dedicated server to achieve the maximum advertisement effect for the target client in charge of the advertisement.

In addition, the service management server manages a timing program for determining a time interval for accessing the target media server to the target media server, and also manages the media server according to the propensity of the target site where the target client is located. It is effective to smoothly update materials and to enable effective advertisement display according to the target site.

Claims (3)

By using the advertisement material DB built using the advertisement material received from the advertiser, the contract information DB built using the contract with the advertiser about the display of the advertisement, basic information about the target site and the unique client number. At least one media server 200 including a built-in client DB and providing data stored in the advertisement material DB and contract information DB of the data storage device 202 according to an external download request; It is located on the target site where the advertisement is to proceed and accesses the media server 200 according to the server access signal generated internally at predetermined time intervals to receive the advertisement data, and to store the received advertisement data in the set-top box 500 On the other hand, the target client 400 for continuously displaying the advertising data stored in the set-top box 500 through the display 600; And A service management server that records and manages an operation state, a display state, and update information of the target client 400 to an administrator, and manages a timing program having information on a server access time and a designated media server of the target client; High-definition advertisement providing system using a set-top box, characterized in that it comprises a 300. The method of claim 1, The target client 400, When a server access signal is generated, the server connection device 520 is connected to the media server 200 to receive advertisement data and advertisement contract data, and the connection is terminated. The advertisement data received from the server connection device 520 is stored. Decoder for decoding the advertisement data of the advertisement storage DB of the internal storage device 530 consisting of a display information DB that stores the advertisement storage DB and the contract information and the updated display list for the advertisement material is stored; The unit 540, the image output device 550 for outputting the image signal input from the decoder unit 540 to the outside, and when the power is turned on to display the pre-stored advertising data and receive the server connection signal by the timing program The CPU 510 allows the server connection device 520 to be connected to the media server 200 and generates a download request signal to update the added advertisement material. The set top box 500; And System for providing high-definition advertising using a set-top box, characterized in that it comprises a display (600) for receiving the video signal output from the image output device (550) of the set-top box 500 to display the advertising material at the target site. (A) the media server 200 receives the advertisement material received from the advertiser and stores in the advertisement material DB (S2); (b) storing, by the media server 200, contract information regarding the display of the advertisement material agreed with the advertiser in a contract information DB (S4); (c) the media server 200 receives a download request signal from the target client 400 when the target client 400 is connected, and transmits updated data stored in the advertisement material DB and the contract information DB to the target client 400. Including step S6; In step (c), Waiting for the reception of an interrupt to which the target client 400 is connected through the information communication network (100) by the media server (S10); The media server 200 determines whether a client access signal is received from the target client 400 (S12), and when a client access signal is received, the media server 200 is connected to the target client 400. Confirming a unique client number of S14; The media server 200 determines whether a download request signal is received from the target client 400 (S16), and when the download request signal is received, the media server 200 requests the download from the target client 400. Step S18 of downloading the unique client number in the download buffer; Transmitting, by the media server 200, the advertisement material and the contract information, which are updated data, to the target client 400 requesting the download to perform the download (S20); And The media server (200) terminates the connection with the target client (400) connected through the information communication network (100); high-definition advertisement providing method using a set-top box comprising a.