KR20020092843A - Match Markting Method of Lising Internet Search Engine - Google Patents

Match Markting Method of Lising Internet Search Engine Download PDF

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Publication number
KR20020092843A
KR20020092843A KR1020020052605A KR20020052605A KR20020092843A KR 20020092843 A KR20020092843 A KR 20020092843A KR 1020020052605 A KR1020020052605 A KR 1020020052605A KR 20020052605 A KR20020052605 A KR 20020052605A KR 20020092843 A KR20020092843 A KR 20020092843A
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South Korea
Prior art keywords
advertisement
search engine
banner
user
advertiser
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KR1020020052605A
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Korean (ko)
Inventor
윤성원
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일공오이닷컴 주식회사
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Priority to KR1020020052605A priority Critical patent/KR20020092843A/en
Publication of KR20020092843A publication Critical patent/KR20020092843A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing

Abstract

PURPOSE: A multilateral marketing method is provided to enable a user to easily access a search result by offering an event or an advertisement in a search result window, to accumulate a milage or a cyber money according as the user uses the search engine and to enable an advertisement agent to select the advertisement and operate it at a web site of the agent's own. CONSTITUTION: The method comprises steps of receiving an advertisement request from an advertiser, inputting data on an event scheme or a banner at a database, enabling a user to perform a search operation by using a search engine, checking if advertisement data is included in the search result, expressing an advertisement state and a site visit advantage with the search result, giving a milage or a cyber money when the user visits a site via the search result, enabling an advertisement agent to link the advertisement to a web site of the advertisement agent's own, enabling a general user to click on the advertisement on the web site of the advertisement agent's own, enabling the web site of the advertisement's own to send the click data to a search engine operator, and settling a profit.

Description

인터넷 검색엔진에서의 다자간 매치 마케팅 방법{Match Markting Method of Lising Internet Search Engine}Match Marking Method of Lising Internet Search Engine}

본 발명은 인터넷 검색엔진에서의 다자간 매치 마케팅 방법에 관한 것으로 광고주로 부터 광고의뢰를 받아 검색엔진에 등록하고 검색결과에 광고가 진행되고 있음을 알려 운영자는 물론 검색엔진 이용자와 광고 유치 진행자에게 수익을 배분하는 다자간 매치 마케팅 방법에 관한것이다.The present invention relates to a multi-party match marketing method in an internet search engine, receives an advertisement request from an advertiser, registers in a search engine, and informs that the advertisement is in the search result. It's about multi-party match marketing.

종래의 검색엔진의 광고 방식은 광고주로 부터 광고의뢰를 받아 배너나 텍스트를노출시켜 인터넷 이용자의 클릭을 유도하여 광고를 하였으며 이용자에게는 단순 정보제공 기능이었을 뿐 특별한 혜택을 주지 않았다.Conventional advertising method of the search engine received the advertisement request from the advertiser to expose the banner or text to induce the click of the Internet users to advertise the user was merely a simple information providing function did not give a special benefit.

또한, 광고주와의 일대일 계약관계로 광고를 진행함에 따라 광고 효과의 폭은 웹사이트 방문자에 국한되어 큰 시너지 효과를 볼수 없었다.In addition, as advertising is carried out in a one-to-one contract relationship with advertisers, the extent of the advertising effect is limited to the website visitors.

이에 인터넷을 이용하는 사람이라면 누구나 한 번쯤 이용하게 되는 검색엔진을 기반으로 한 인터넷 매치 마케팅을 이루고자 한다.Therefore, anyone who uses the Internet wants to achieve internet match marketing based on a search engine that is used at least once.

본 발명은 상기 한 바와 같은 종래 기술의 문제점을 해결하기 위한 것으로서, 인터넷 검색엔진에서 검색결과를 활용하여 검색결과에 이벤트,배너박스,광고금액,기간등을 함께 출력하여 검색엔진의 운영자,이용자,광고주,광고유치자 모두에게 이익을 갖게하는 검색엔진 상의 다자간 매치 마케팅 방법을 이루는데 본 발명의 목적이 있다.The present invention is to solve the problems of the prior art as described above, by using the search results in the Internet search engine output the event, banner box, advertising amount, period, etc. in the search results, the operator, the user, An object of the present invention is to achieve a multi-party match marketing method on a search engine that benefits both advertisers and advertisers.

도1은 본 발명의 구성도.1 is a block diagram of the present invention.

도2는 본 발명의 흐름도.2 is a flow chart of the present invention.

도3은 본 발명에 의한 인터넷 검색엔진 검색결과 화면의 예시도이다.3 is an exemplary view of an Internet search engine search result screen according to the present invention.

도4는 본 발명의 배너박스 화면이다.4 is a banner box screen of the present invention.

이하 본 발명의 바람직한 실시예를 첨부도면을 참조하여 상세히 설명한다.Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

도1을 본 발명에 의한 검색엔진을 이용한 매치 마케팅 구성도로서, 광고주(11)로 부터 광고를 의뢰 받으면 운영자(13)는 광고주로 부터 받은 금액중 일정액의 수수료를 제외한 금액과 배너,기간,이벤트유무,클릭당 지급금액등을 선택할수 있는 광고주 관리자모드를 광고주에게 제공하고 운영자는 광고주 관리자모두의 내용을 검색엔진(13)에 연동시킨다.1 is a diagram of a match marketing scheme using a search engine according to the present invention. When an advertisement is requested from an advertiser 11, an operator 13 may exclude a certain amount of fees from the amount received from the advertiser and a banner, period, and event. Advertiser manager mode is provided to the advertiser to select the presence or absence, the amount of payment per click and the like, and the operator links the contents of all the advertiser managers to the search engine 13.

일반이용자(12)가 로그인후 검색엔진(13)을 이용하면 검색결과에 광고가 진행중임을 이용자에게 노출(37)(38)시켜 이용자가 그 사이트를 클릭하면 이용자 관리자모드와 운영자 관리자모드에 보고되어 사이버머니,마일리지등을 적립해 준다.When the general user 12 uses the search engine 13 after logging in, the user is exposed to the search result (37) (38) that the advertisement is in progress, and when the user clicks the site, the user is reported to the user manager mode and the administrator manager mode. Earn cyber money, mileage, and more.

또한 광고유치 대기자(14)에게는 로그인후 검색엔진을 이용 손쉽게 광고주를 선택하여 광고박스에서 배너를 선택한 후 코드값과 로그인시 자신의 아이디 또는 쿠키값을 자신의 웹사이트에 올려 손 쉽게 광고를 진행할수 있게 하였고 이용자가 배너를 클릭하면 광고유치자 관리자모드와 운영자 관리자모드의 모니터링에 따라 각 광고유치자에게 사이버머니,마일리지,현금등을 배분하였다.In addition, the waiting list for advertisements can be easily selected by using a search engine after logging in, selecting a banner from an ad box, and uploading a code value and a user's ID or cookie value to his website. When the user clicked on the banner, cyber money, mileage, and cash were distributed to each advertisement host according to the monitoring of the advertisement manager mode and the administrator mode.

상세한 흐름은 도2에서 보는것과 같이 이용자가 로그인(17)을 하면 검색결과에 광고진행 이벤트유무가 나타나고 이벤트가 진행되고 있는 사이트를 클릭하면 광고사이트 트래픽분석(22)에 따라 운영자로 부터 적립금을 지급 받게 하였다.As shown in Fig. 2, when the user logs in 17, the presence or absence of an ad progress event appears in a search result, and when a user clicks on a site where an event is being progressed, a reserve is paid from an operator according to the traffic analysis of the ad site 22. I received it.

또한 광고 유치 대기자(23) 검색엔진에서 광고유치자로 로그인(24)후 검색결과(25)의 배너박스(26)에서 광고를 진행할 배너를 선택하여 자신의 아이디와 쿠키값이 든코드를 광고 유치자 자사 웹사이트(28)에서 광고를 진행함으로서, 일반 이용자의 배너클릭 방문통계(30)를 운영자의 관리자모드에서 모니터 한후 적정 적립금을 광고유치자에게 지급(29) 하였다.In addition, the waiting list for advertisements (23) is logged in as an advertisement attractor in the search engine (24), and then the banner for displaying the advertisement is selected in the banner box (26) of the search result (25). By performing the advertisement on the website 28, the banner click visit statistics of the general user 30 is monitored in the administrator mode of the operator and then the appropriate reserves are paid to the advertisers (29).

광고주는 검색엔진의 광고 관리자모드로 로그인후 광고계약을 할수 있고 광고방식을 선택하고 결제를 하면 운영자의 검색엔진에 등록(36)되어 광고가 진행 되었다.Advertisers can log in to the Ad Manager mode of the search engine and then enter into an advertising contract. When the advertiser chooses an advertisement method and makes a payment, the advertiser is registered in the operator's search engine (36) and the advertisement is performed.

위와 같이 이용자,광고주,광고유치자를 검색엔진과 연결함으로서 다자간 상호 협력관계를 유지 할수 있었다.By connecting users, advertisers, and advertisers with search engines as above, we could maintain multilateral cooperation.

상기와 같은 본 발명을 이루므로서 광고가 진행되고 있는 사이트가 많아지면 질수록 이용자가 본 발명에 의한 인터넷 검색엔진을 사용하기만 하여도 검색결과 정보전달은 물론 현금이나 사이버머니,마일리지가 적립이 되어 이용자에게 혜택을 줄수 있었고 마땅한 수입원이 없는 일반 웹사이트 운영자는 검색엔진의 이용만으로 손쉽게 광고를 선택하여 진행함으로서 수익원을 찾을 수 있었고 광고주는 여러 웹사이트에서 동시다발적으로 광고를 할수 있어 최적의 광고효과를 누릴수 있었고 운영자는 검색엔진을 많은 사람에게 공급해서 광고수입과 검색엔진의 지명도를 높일 수 있었으므로 본 발명의 검색엔진의 완성은 운영자,이용자,광고주,광고유치자 모두에게 큰 이익을 줄수 있는 것이다.As a result of the present invention as described above, the more the site where the advertisement is progressed, the more the user can use the Internet search engine according to the present invention, as well as the transfer of search result information, as well as cash, cyber money, and mileage. It is possible to benefit users, and general website operators who do not have a proper income source can easily find a revenue source by simply selecting and proceeding with the use of a search engine. It was able to enjoy the effect and the operator was able to supply a search engine to many people to increase the advertising revenue and name of the search engine, the completion of the search engine of the present invention can give a great benefit to all operators, users, advertisers, advertisers .

Claims (1)

인터넷등 통신망상의 검색엔진에서 회원 자신의 검색엔진 이용경로와적립금을 확인 할수 있는 회원 관리자모드,광고주의 이벤트방식,배너,광고방식을 수시로 관리하는 광고주 관리자모드,광고 유치대기자의 광고 진행상태와 적립금을 확인하는 광고 진행자 관리자모드,이용자 광고주 광고진행자의 모든 정보를 모니터 할 수 있는 운영자 관리자모드를 포함하는 인터넷 검색엔진을 기본으로 하며,Member manager mode to check the member's own search engine usage path and reserve in the search engine on the communication network such as the Internet, advertiser manager mode to manage the advertiser's event method, banner, and advertisement method at any time, ad progress waiting status and reserve Based on the Internet search engine including the administrator mode administrator mode to monitor all information of the advertiser advertiser advertising moderators to check the user, 광고주로 부터 광고의뢰를 받아 이벤트방식,배너등을 검색엔진 데이타베이스에 입력하는 단계(a);(A) receiving an advertisement request from an advertiser and inputting an event method and a banner into a search engine database; 검색엔진을 이용 함으로서 검색결과에 광고진행 유무 사이트를 구분하며 광고진행 사이트에는 배너박스와 방문 클릭시 마일리지,사이버머니,적립금의 혜택을 표시하는 단계(b);(B) displaying the benefits of mileage, cyber money, and reserves at the time of clicking on the banner box and visiting the advertisement progress site by using a search engine to classify the presence or absence of an advertisement progress site in the search results; 상기 단계(b)에서 검색엔진 이용자가 검색엔진의 결과를 통해 광고 진행중인 사이트를 방문시 적립금을 지급하는 단계(c);(C) paying a reserve when the search engine user visits the site where the advertisement is in progress through the result of the search engine in step (b); 상기 단계(b)에서 일반 웹사이트 광고 유치자가 광고 진행중인 사이트의 배너박스를 클릭하여 배너를 선택한 후 배너코드를 자신의 웹사이트에 링크시키는 단계(d);In step (b), the general website advertisement attractor clicks the banner box of the site where the advertisement is in progress, selects a banner, and then links the banner code to his website; 상기 단계(d)에서 이용자가 일반 광고 유치자 웹사이트에 링크된 광고 클릭시 클릭된 정보가 검색엔진 운영자에게 보고되어 수익금을 정산하는 단계(e)를 포함하는 인터넷 검색엔진을 이용한 다자간 매치 마케팅 방법.And (e) reporting the clicked information when the user clicks on the advertisement linked to the general advertisement attractor website in the step (d) to settle the proceeds.
KR1020020052605A 2002-09-02 2002-09-02 Match Markting Method of Lising Internet Search Engine KR20020092843A (en)

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KR100852845B1 (en) * 2007-05-22 2008-08-18 이창근 Incentive providing system for increase of visitors on internet site and method thereof
US7542969B1 (en) 2004-11-03 2009-06-02 Microsoft Corporation Domain knowledge-assisted information processing
US7716209B1 (en) * 2004-11-03 2010-05-11 Microsoft Corporation Automated advertisement publisher identification and selection
US7899824B2 (en) * 2005-11-17 2011-03-01 Ntt Docomo, Inc. Distributing advertisements to distribution target nodes based on a clustering coefficient
US8335753B2 (en) 2004-11-03 2012-12-18 Microsoft Corporation Domain knowledge-assisted information processing
KR20160040339A (en) 2014-10-02 2016-04-14 한국옐로우페이지주식회사 System, server and method of providing search engine marketing service in the global B2B
KR20230051362A (en) 2021-10-08 2023-04-18 주식회사 겁쟁이사자들 System, server and method of providing search engine marketing service in the global B2B

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KR20000018115A (en) * 2000-01-12 2000-04-06 김동성 multi search engine providing customized commercial advertisement
KR20010093898A (en) * 2000-04-01 2001-10-31 강문종 Accumulated point service through advertisement via homepage
KR20010097884A (en) * 2000-04-26 2001-11-08 이기정 Internet search service
KR20010099269A (en) * 2001-09-17 2001-11-09 정용근 Advertising method on the internet using customer address information

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Publication number Priority date Publication date Assignee Title
KR20000018115A (en) * 2000-01-12 2000-04-06 김동성 multi search engine providing customized commercial advertisement
KR20010093898A (en) * 2000-04-01 2001-10-31 강문종 Accumulated point service through advertisement via homepage
KR20010097884A (en) * 2000-04-26 2001-11-08 이기정 Internet search service
KR20010099269A (en) * 2001-09-17 2001-11-09 정용근 Advertising method on the internet using customer address information

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7542969B1 (en) 2004-11-03 2009-06-02 Microsoft Corporation Domain knowledge-assisted information processing
US7716209B1 (en) * 2004-11-03 2010-05-11 Microsoft Corporation Automated advertisement publisher identification and selection
US8335753B2 (en) 2004-11-03 2012-12-18 Microsoft Corporation Domain knowledge-assisted information processing
US7899824B2 (en) * 2005-11-17 2011-03-01 Ntt Docomo, Inc. Distributing advertisements to distribution target nodes based on a clustering coefficient
KR100852845B1 (en) * 2007-05-22 2008-08-18 이창근 Incentive providing system for increase of visitors on internet site and method thereof
KR20160040339A (en) 2014-10-02 2016-04-14 한국옐로우페이지주식회사 System, server and method of providing search engine marketing service in the global B2B
KR20230051362A (en) 2021-10-08 2023-04-18 주식회사 겁쟁이사자들 System, server and method of providing search engine marketing service in the global B2B

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