KR20020088157A - Insurance Marketing System to use Database - Google Patents

Abstract

PURPOSE: A system for the insurance marketing by using a DB is provided to exclude an unnecessary call by informing the customers of the expiration date of the insurance and making the customers spontaneously make a return call, to promptly meet the customers' needs by using a caller ID service, and to enhance the contraction rate of the insurance. CONSTITUTION: A vehicle insurance subscriber database server(100) provides the information needed for the marketing by connecting a TM(Telemarketing) center(200) with an SMS(Short Message Service) server(300). The database server selectively classifies the members of whom the expiration date of the insurance approaches to select the targets to send a message. The TM center monitors the information about the members by using the caller ID service and collectively process the information needed for the subscription of the insurance and the estimation of the insurance money. The SMS server selectively sends the message to the selected targets. A personal digital assistant(400) outputs the data emitted by the SMS server and responds to the TM center.

Description

Insurance Marketing System to use Database

The present invention relates to automobile insurance, which automatically distributes customer information prior to the expiration of insurance, which is held by TM personnel, and simultaneously distributes time and area of use of an SMS automatic transmitter. Members who receive the insurance expiration message are customer-oriented marketing that automatically extends the insurance if they wish to extend the insurance according to their wishes. At this time, when members call TM representatives by using the same number as the details written in the details, TM members directly monitor the information about members and insurance coverage by CALL ID SERVICE. It is possible to promptly consult members.

In the related art, TM staffs call customers at the marketing level, and the discomfort caused by unintentional phone calls to customers is very low. In addition, due to the many client's intentions, many corresponding TMs were needed, which could not be overlooked as a burden on the company.

Therefore, the present invention is to solve the above-mentioned conventional problems, the purpose of the present invention not only to recognize the insurance due date to customers, but only those customers who want to extend the insurance call can be eliminated unnecessary calls It is a customer-oriented marketing system that can respond quickly to customers through CALL ID SERVICE. In addition, it is a new concept marketing system that can show high insurance coverage rate with the ability to serve customers with a small number of TM people.

Insurance marketing method using the present invention, DB in order to achieve the above object, in performing database marketing through a communication network consisting of a member database server, SMS server, TM center and personal portable terminal,

In the member database server, the SMS subject is selected for members whose insurance expiration date is imminent based on the personal information of the members;

SMS server using the member database server to send a text message to members whose insurance expires;

The caller ID service allows the information stored in the member database to be instantly processed by the TM representatives through the monitoring of the TM representatives, and the CALL ID SERVICE process provides fast customer service.

1 is a hardware connection configuration in which the present invention is implemented a marketing method using a communication network

2 is an overall conceptual diagram of a marketing method using a DB of the present invention

3 is a flowchart illustrating a marketing using a DB

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100: DB server of the automobile insurance subscriber 200: Telemarketing Center

300: SMS server 400: personal portable terminal

Hereinafter, the insurance marketing using the DB of the present invention according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating an apparatus for implementing insurance marketing using a DB, FIG. 2 is an overall conceptual diagram of a marketing method using a DB, and FIG. 3 is a flowchart of marketing using a DB.

As shown in FIG. 1, the present invention is composed of an auto insurance subscriber database server 100, a telemarketing center 200, an SMS server 300, and a personal portable terminal 400. 100) provides the information necessary for marketing by connecting the insurance subscription information and the expiration date of the insured subscribers with the TM center and SMS, while selecting the message sending targets for the insured members on the SMS server 300 To function.

In addition, the telemarketing center 200 not only can monitor the information of the members by the calling number display service in response to the database server 100 the member information entered through the personal mobile terminal, as well as the information required for insurance And the calculation of insurance premiums can be processed collectively.

Subsequently, the SMS server 300 automatically receives data of the insurance expiration date from the auto insurance subscriber database server and selectively transmits a text message only to members whose insurance expiration date is imminent, and the insurance expiration date selected by the TM officials. The text message will be handled for transmission.

Subsequently, the personal mobile terminal 400 plays a role of outputting the data transmitted through the SMS server based on the information of the member database server and responds to the telemarketing center 200.

Hereinafter, the operation process of the marketing using the DB configured as described above is as follows.

As shown in Fig. 2 and 3, the member database server selects members to send a text message to members close to the insurance expiration date, and automatically send by time through the SMS server and TM personnel selectively There are two ways to send text messages to members. In this way, the SMS server sends a text message to each member's personal mobile terminal, and the transmission result is automatically stored in the member database server.

After the above steps, members whose insurance is about to expire will call CALL to TM center if they are insured by text message, and will automatically join the member DB based on the customer's phone number indicated by the calling number service. Import the information from the member so that the member information is displayed immediately on the TM staff's monitor. At this time, it is possible to prompt consultation as well as the calculation of the premium based on the information of the displayed member.

As described above, the present invention, insurance marketing using DB is a customer-oriented marketing system that automatically notifies the insured members of the insurance due date, as well as extending the insurance only in response to SMS. It is possible to recommend insurance to in-bound calls (members who are willing to insure), which can improve the rate of insurance coverage compared to out-bound calls, and members can receive messages immediately and directly. Reach is 100%, and there is much less rejection than general marketing that calls an unspecified number and asks for insurance intentions, and the labor cost and cost per contract can be greatly reduced.

Claims (6)

Performing DB marketing of insurance through a communication network composed of a member database server, a telemarketing center, an SMS server and a personal mobile terminal; The member database server automatically selects an SMS sender (insurance expiration) based on the data of the existing insurance subscriber and delivers the necessary information to the SMS server. The method of claim 1, wherein the SMS is automatically transmitted by time and region to an SMS sender (insurance expiration candidate). The method of claim 1, wherein TM representatives select insurance expiration due dates transmitted based on the member database server and transmit SMS. The method of claim 2 or 3, wherein a text message is transmitted to the members through an SMS server based on information received from the member database server for members whose insurance expires. The member database server when a customer with an insurance intention through the text message calls the TM representative in response to the TM representative receiving a response call and attempting to make a call that matches the member's telephone number. How to immediately process the member's details and insurance information and premiums on the TM representative's monitor How to finally enter into an insurance contract based on the above process.