KR20020087314A - A guestion preparation system and method - Google Patents

Abstract

PURPOSE: A system and a method for writing an on-line survey are provided to make a surveyor intuitionally write the surveys through an independent client program such as a word processor and to offer the real-time data to a program user by extracting a target replier and automatically controlling the surveys. CONSTITUTION: A template management system(10) systematically manages the surveys used on the off-line and a new written surveys. A survey writing system(20) modifies or writes the surveys by calling the templates and is effective for evaluating a web site by including an operating web page in the surveys. A survey bulletin system(30) receives the responses from the repliers through an Internet network by noticing the surveys to a web server. A replier management system(40) supports a customized survey by extracting the persons according to the surveys from the database. The system also includes a mail management system(50), a survey schedule management system(60), a survey management system(70), a data analysis system(80) and a report writing system(90).

Description

Online survey preparation system and method

The present invention relates to an online questionnaire preparation system and a method thereof, and in particular, by filling out a questionnaire to be posted online through a computer and automatically performing a follow-up procedure for improving a response rate. In addition to conducting high-response, effective surveys, you can quickly respond to customer needs by acquiring rapid information about products and services for marketing decisions and creating basic analysis and professional reports in real time. An online questionnaire filling system and its method.

In general, online surveys are a tool to compensate for the high costs of traditional interviews, telephone surveys, postal surveys and long data collection periods, and are actively used in the research industry and various companies along with the proliferation of PC communication and the Internet. It is becoming. This means of acquiring customer information online includes log analysis of the customer's web surfing logs and click-through rates of banner ads, self-filled online surveys similar to offline surveys, and generally online chats. In the form of online focus group interviews. In particular, the most commonly used self-filled online survey has been widely used in various ways by expanding to spot surveys, E-MAIL surveys, web surveys, and pop-up surveys.

However, the use of this method has the characteristics of the Internet, requiring 4-5 people, including developers and web designers, to spend 4-5 weeks on a single survey. In addition, most of the programs that automate these surveys have adopted a step-by-step approach in which the existing offline questionnaire is adapted to the database of the web, so the interface is quite limited, and modification and deletion are difficult.

In addition, due to the lack of linkage with the existing questionnaire, the accumulated questionnaires were not enough to be used for the next questionnaire. Therefore, a lot of time was required to produce a questionnaire through a number of cumbersome procedures.

Such a survey solution has a problem that the online questionnaire can be completed only when the PC communication or the Internet is connected, and when the Internet connection is incomplete or a certain time elapses, the questionnaire must be rewritten from the beginning of the survey. At the same time, most of the webpages were created without the special functions to perform various surveys by taking full advantage of the multimedia utilization of the Internet.

Therefore, as the implementation technology for data collection has become more common in recent years, the problem of the survey method has emerged, and efforts to effectively fill out the questionnaire behind the method for online surveys and standardize the data collection procedure obtained therefrom. This has been. However, existing programs were hard to access because investigators focused on creating databases. This problem is a reality that the demand for convenience and standardization is increasing as online surveys are attracting attention as an important tool for customer management.

Accordingly, the present invention has been made to solve the above-mentioned problems according to the prior art, the object of the present invention is the word of the most familiar form utilizing a questionnaire used by a professional research institute for conducting a professional investigation Online questionnaire for intuitively filling out questionnaires through a complete client-independent program, such as a processor, and extracting respondents from a database to set up a questionnaire posting and flow-up procedure to automatically control the questionnaire to provide real-time data to program users The present invention provides a writing system and method thereof.

In addition, another object of the present invention is to overcome the limitations of the log analysis of the existing CRM tools for customer management and to obtain a real customer's thoughts and opinions can be used as a customer feedback tool to enable a quick response to this. A survey preparation system and method are provided.

1 is a block diagram showing an online questionnaire writing system according to the present invention.

2 is a diagram illustrating an example of a screen for calling up and editing a questionnaire of a template;

3 is a diagram illustrating an example of a screen for detecting an error of a created questionnaire step by step;

4 is a diagram illustrating an example of a screen for selecting a respondent in connection with a company DB.

5 is a diagram illustrating an example of a screen for performing frequency and cross analysis of real-time results according to a questionnaire;

6 is a screen for outputting a cumulative response result in real time in a report form.

7 illustrates an example of a screen for confirming a survey questionnaire stored in a template folder.

8 is a diagram illustrating an example of a screen for selecting post respondents and sending a mail;

9 is a diagram illustrating an example of a screen for transmitting a selected questionnaire by FTP.

10 is a view showing an example of a management screen for controlling the results of the survey conducted so far.

11 is a flowchart illustrating an operation of a template management method in an online questionnaire preparation method according to the present invention.

12 is a flowchart illustrating an operation of a questionnaire editing method in an online questionnaire preparation method according to the present invention.

Fig. 13 is a flowchart illustrating an operation of a method of posting a completed questionnaire on the web.

Fig. 14 is a flowchart of an operation for a listing method for sending a completed questionnaire via e-mail.

FIG. 15 illustrates an operational flowchart for a method for sending an email to a listed survey respondents that has been completed.

16 is a flowchart illustrating an operation of a questionnaire schedule management method according to the present invention;

17 is a flowchart illustrating an operation of a questionnaire management method according to the present invention.

18 is a flowchart illustrating an operation of a method for analyzing data and generating a report of a response to a questionnaire according to the present invention.

* Description of the symbols for the main parts of the drawings *

10: template management system 20: survey creation system

30: Survey Posting System 40: Respondent Management System

50: Mail Management System 60: Survey Schedule Management System

70: questionnaire management system 80: data analysis system

90: Report Creation System

Features of the online questionnaire creation system according to the present invention for achieving the above object, Template management means that can systematically manage the questionnaire and the newly created questionnaire used offline; A questionnaire creating means for calling the managed questionnaire template to modify or create a questionnaire such as a word processor, and to effectively include a web page currently operating on the web in a questionnaire to evaluate a web site; A questionnaire posting means for posting the completed questionnaire on a web server, that is, on the web, to receive a questionnaire response from the survey respondents through the internet network; Responder management means for helping to perform a customized questionnaire by extracting people corresponding to the questionnaire from the database owned by; Mail management means for sending the e-mail inviting the questionnaire to the extracted respondents through an internet network and a web server, and managing questionnaire response information transmitted from each respondent through an internet network; Questionnaire schedule management means that can be controlled automatically by regularizing the questionnaire subjects and the e-mail; Survey management means for managing and controlling the status of the overall survey responses conducted at various locations through the Program; Data analysis means for analyzing the current cumulative response status in real time; It includes a report generation tool that can generate a real-time report based on the analyzed data and various data on the questionnaire.

In addition, a feature of the online filling method according to the present invention includes calling a questionnaire template, modifying or filling out a questionnaire such as a word processor, and creating a questionnaire including a web page currently operating on the web; Receiving the questionnaire response from the survey respondents through the internet network by posting the completed questionnaire on the web through the internet network; Extracting a survey respondent from a list of customers registered in advance in the database; Sending an e-mail inviting the extracted response subject to the questionnaire through the Internet or a web server, and storing questionnaire response information transmitted from each response person through the Internet network in the database; Transmitting an e-mail according to a preset schedule when there is no questionnaire response from the questionnaire respondents; Performing frequency statistical analysis and cross-statistical analysis using questionnaire response information stored in the database; It includes the step of creating a real-time report based on the analyzed data and a variety of data on the questionnaire.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the on-line creation system and method according to the present invention will be described in detail.

1 is a block diagram showing an online questionnaire preparation system according to the present invention.

As shown in FIG. 1, the online questionnaire preparation system according to the present invention includes a template management system 10 capable of systematically managing a questionnaire and a newly created questionnaire, which are used offline, and the managed questionnaire template. A questionnaire system 20 for calling or modifying a questionnaire such as a word processor, and including a web page currently operating on the web in the questionnaire to effectively utilize the web site evaluation; A questionnaire posting system 30 for receiving a questionnaire response from questionnaire respondents by posting the completed questionnaire on a web server, that is, the web through the Internet network; A responder management system 40 for helping to perform a customized questionnaire by extracting people corresponding to the questionnaire from a database that the user has; A mail management system (50) for sending the e-mails invited to the extracted respondents through an internet network and a web server, and for managing questionnaire response information transmitted from each respondent through an internet network; A questionnaire schedule management system 60 capable of automatically controlling additional prompting to the questionnaire subject and the e-mail and the like; A questionnaire management system (70) for managing and controlling the response status of the overall survey performed at various places through the program, and a data analysis system (80) for analyzing the current cumulative response status in real time; It includes a report generation system 90 that can generate a real-time report based on the analyzed data and various data on the questionnaire.

An online questionnaire preparation system and method thereof according to the present invention having such a configuration will be described in detail.

First of all, the online survey process is to replace the research process of the actual professional research institute to maintain high data quality and to obtain fast and standard survey results. As described above, the system according to the present invention includes nine constituent modules, and the order of use of the modules according to the investigation process is as follows.

Template management system → Questionnaire creation system → Questionnaire posting system → Responder management system → Mail management system → Questionnaire schedule management system → Questionnaire management system → Data analysis system → Report preparation system.

A detailed operation of each configuration module described above will be described.

First, the template management system 10 manages a questionnaire provided as a template or a questionnaire stored by an individual in the form of a folder to help bring it up and edit it when necessary. The template management system 10 includes a function of selecting a questionnaire according to the questionnaire classification and a function of displaying and selecting a history of a recently used questionnaire.

The survey preparation system 20 generates an internet survey page that respondents can respond to online. Questionnaire creation is as easy as copying and deleting as a normal word processor, and helps to create a structured questionnaire in addition to writing the specialized functions required for research.

The completed questionnaire is stored locally before being posted on the web through a three-step verification process (including QID and skip pattern checking, page division, and common questions). Here, let's look at the difference from the existing questionnaire production method.

First, the present invention can utilize the existing questionnaire, can be edited by importing the already completed questionnaire. You can also use the questionnaire used by the research institute by using the questionnaire template.

In addition, the WYSWYG questionnaire is not a wizard, but rather a multi-step wizard, rather than an intuitive draft of the questionnaire. Here, FIG. 2 is a screen showing an example of a screen for loading a questionnaire of a template and editing by the user at random.

In addition, the questionnaire structured function for questionnaire structure (QID, page division, image / web page insertion, skip pattern, etc.) and a questionnaire for error analysis of the completed questionnaire is provided with the error verification wizard of the completed questionnaire. Includes the ability to check and correct the back. 3 illustrates an example of a screen for verifying an error of a completed questionnaire step by step.

On the other hand, the respondent management system 40, when the web questionnaire created through the questionnaire creation system 20 is posted to the web server via FTP, the respondents who participate in the questionnaire (group selection) enters the work. Responder management system 40 includes a function that enables the sampler to connect to the customer DB (SQL, Pracle, MDB, txt, etc.) held by the investigator.

When the definition and the target of the population are determined, the questionnaire notification mail is transmitted to the corresponding respondents through the mail management system 50 by e-mail. At this time, the DB setting for the customized survey is made through a wizard that loads the DB and selects only the contents of a specific field, thereby helping the survey proceed. In addition, more advanced customized investigation can be performed through distributed DB connection through SQL Query statement. 4 is a diagram illustrating an example of a screen for selecting a respondent by connecting to a company DB.

The mail management system 50 transmits the participation notification mail through the Internet network according to the questionnaire for the population extracted by the responder management system 40 and follows the mail according to the rule defined by the survey schedule management system 60. Performs the function of performing Follow Up. In addition, the e-mail phrases and designs necessary for the survey can be set in advance or letters sent by the user. Here, FIG. 8 is a diagram illustrating an example of a screen for transmitting e-mails by selecting response targets.

The questionnaire schedule management system 60 sometimes posts a web questionnaire and sends an e-mail to a selected population, even though the first survey participation notification is not actually made. In order to address these issues and improve response rates, survey methodologies refer to additional follow-up procedures. The main objectives are to improve response rates and to increase loyalty to future surveys.

In order to improve response rates and increase the loyalty of survey participation, the survey schedule management system 60 may perform n follow-up actions after n hours depending on a specific event (such as when a user saw a message but no participation in the survey, and also did not see the mail). Reminder, Thanks Letter, etc.) or thank you to the survey participants. Survey schedule management system 60 is a system that supports the investigator to select and follow these follow-up procedures regularly.

In addition, the survey posting system 30 stores the completed questionnaire locally and then selects the questionnaire and transmits the questionnaire by FTP to set a start date and an end date of the questionnaire. That is, the questionnaire posting system 30 posts a questionnaire created from the questionnaire writing system 20 to a web server through an internet network so that the user can participate in a questionnaire when the user accesses the web server. 9 is a diagram illustrating an example of a screen for transmitting a selected questionnaire by FTP.

On the other hand, the questionnaire management system 70, which can monitor in real time the process of various surveys are performed, including control functions such as start and end, stop, data initialization of the questionnaire sent by FTP and the response status of the questionnaire, In addition, the survey results data to date can be managed and confirmed by date. Here, it is a diagram showing an example of a management screen for controlling the results of the survey conducted so far.

The data analysis system 80 may analyze the response results of various surveys stored in the database in real time through the data analysis system. The main analysis method is to perform basic frequency analysis and cross-analysis for each question. Frequency analysis calculates the number and% of respondents for each item, and cross-analysis calculates the number and% of respondents at the intersection with other items for a particular item. 5 is a diagram illustrating an example of a screen for performing frequency and cross analysis of real-time results according to a questionnaire.

In addition, the report generation system 90 outputs a response log analysis report summarizing the summary of the survey page and the overall survey settings, and a survey statistics report of the frequency and cross-analysis results for the items selected by the investigator among the entire survey items. It's a system that supports it. The response log report provides statistics related to this based on the log information of the web questionnaire, and provides various real-time statistical functions such as schedule, participants, and abandoners for the survey. 6 is a diagram illustrating an example of a screen for outputting a response result accumulated in real time in a report form.

With reference to the accompanying drawings, a method for creating a questionnaire using the online questionnaire preparation system according to the present invention configured as described above will be described in detail.

11 is a flowchart illustrating an operation of a template management method in an online questionnaire preparation method according to the present invention.

First, as illustrated in FIG. 11, it is determined whether the user loads the questionnaire template file edited (S101).

As a result of the determination, when loading, the files for each list are listed by date in the list of questionnaire templates edited by the user (S102), and if the questionnaire template file is not loaded by the user, the questionnaire template in the current directory is listed after ( S103) The questionnaire template file selected by the user is loaded (S102). That is, the list of questionnaire templates on the current PC and network is listed, and when the user selects a list of questionnaire templates from the list, the corresponding questionnaire template list is loaded.

After listing the template list in step S103, it is determined whether a questionnaire template of a similar type to the questionnaire to be performed exists (S104), and when there is no questionnaire template of a type similar to the questionnaire to be performed, the determination result. It is determined whether there is a similar survey among questionnaire templates downloaded online (S106).

As a result of the determination, if there is no similar survey among the questionnaire templates downloaded online, a blank questionnaire template is loaded to create a new questionnaire (S107), and if there is a similar survey among the questionnaire templates downloaded online, or If a questionnaire template similar to the questionnaire to be performed in step S104 exists, the questionnaire template file selected by the user is loaded (S105).

When the user-selected questionnaire template file is loaded, it is determined whether to load to edit the selected questionnaire template file (S108), and if the result is not edited, repeats the user's questionnaire template selection (S109), On the contrary, if the user wants to edit, the selected questionnaire template file is sent to the editor for editing (S110). Therefore, the user is to edit the questionnaire desired.

Here, the questionnaire editing method will be described sequentially with reference to FIG. 12. 12 is a flowchart illustrating an operation of a questionnaire editing method in the online questionnaire preparation method according to the present invention.

First, it is determined whether a template file to be edited by a user exists (S201).

As a result, when the questionnaire template file to be edited exists, the questionnaire template file to be edited by the user is loaded (S202).

Subsequently, the questionnaire file is edited according to the user's preferences and intentions (S203), and when the editing of the questionnaire file is completed, the questionnaire template file edited by the user is stored in the questionnaire template list that the user has edited (S204). ).

Subsequently, it is determined whether the question item separator exists (S205). If the question item separator exists, it is determined whether the question item is skipped. On the contrary, when the question item separator does not exist, the question item separator is inserted. After (S206), it is determined whether the question is skipped (S207).

If it is not necessary to skip the survey in step S207, it is determined whether the survey is divided into several pages (S209). If the question is required to skip the survey, on the contrary, if the questionnaire is skipped, the step of skipping the questionnaire is set and the step S209 is performed. Done.

If it is not necessary to divide the survey into multiple pages in step S209, the questionnaire template file in which the Web Citer definition tag is inserted, that is, the questionnaire used in the survey is stored (S211, S212) and vice versa. If the survey needs to be divided into pages, the pages are logically divided, and then the steps S211 and S212 are performed.

Subsequently, in order to verify and register a questionnaire for use in a questionnaire, the questionnaire file is transmitted to the questionnaire verification wizard to verify the questionnaire (S213). First, it is determined whether a duplicate question item separator exists (S214).

As a result of the determination, if there is a duplicate question item separator, it is determined whether a wrong question is skipped (S216). On the contrary, if there is no duplicate question item separator, the question item separator is uniquely corrected and then, S216 is determined. You will perform the steps.

Subsequently, if there is no wrong item skip in step S216, it is determined whether there is a page separator (S218). If there is a wrong item skip, on the contrary, after skipping the wrong item skip, step S218 is performed.

In step S218, if there is no page separator, it is determined whether to include a common query item (S220). On the contrary, if a page separator exists, the page is physically divided (S219). It will be done.

Subsequently, when the common query item is not included in step S220, the completed questionnaire template file (S222) is registered in the database (S223). On the contrary, when the common query item is to be included, the user requests a common query item. After inserting (S221), the verification of the questionnaire is completed by registering the completed questionnaire in the database.

A method of transmitting the questionnaire verified in this manner to the web server through the Internet network will be described sequentially with reference to FIG. 13. 13 is a flowchart illustrating an operation of a method of posting a completed questionnaire on the web.

First, after listing the surveys that are not yet in progress among the surveys registered by the user in the survey list database (S301), the user selects a questionnaire to perform the survey (S302).

If the survey is to be performed, the HTML survey file to be conducted is loaded from the survey source database (S303), and then it is determined whether to transmit the HTML survey file to the web server via the Internet network (S304).

If the user wants to transmit the selected survey to the web server, input the IP of the web server to be connected (S305). If the input IP is interpreted and the correct IP is connected to the web server having the corresponding IP address (S306, S307, S308).

Subsequently, after determining whether a connection is made to the web server (S309), if it is determined that the connection is made to the web server (S309), a period of conducting the survey is defined (S310), and whether the survey is disclosed or not disclosed is set. (S311).

Subsequently, the script file is generated to be transmitted to the web server (S312), and the script file is transmitted to the web server using FTP (S313). If the survey data, that is, the survey script file is not normally transmitted to the web server, If not, the script file is to be retransmitted by FTP (S314).

Hereinafter, a method for listing a customer list to which survey information is to be sent by email will be described with reference to FIG. 14.

14 is a flowchart illustrating an operation method for a listing method for transmitting a completed questionnaire through an e-mail.

First, it is determined whether to create a new customer list to transmit the questionnaire information (S401), and when a new list is to be created, a data source to be called up is defined (S402).

Subsequently, it is determined whether the data source is a text or an Excel file (S404), and if it is not an Excel file, the data source is converted into a text or an Excel file (S405).

Subsequently, it is determined whether the data source is a database existing in the local area (S406), and if the database exists in the local area, it is determined whether the database exists in the remote area (S408). In the case of a database, the list is called and listed (S410).

Subsequently, it is determined whether there is more called list, and if there is more, the above operation is repeatedly performed to load the list, and if there is no list to be loaded, it is determined whether to recognize the list (S411). If the determination result is to recognize the list, after defining the mail field (S412), it is determined whether the name field of the mail recipient is included (S413).

As a result of the determination, if the name field is not included, it is determined whether the social security number field of the mail recipient is included (S415), and if the name field of the mail recipient is included, a rule defining the mail recipient name field is created. (S414) Step S415 is performed.

If the SSN field of the mail recipient is not included in step S415, it is determined whether there is a field for defining other users (S417). On the contrary, if the SSN field of the mail recipient is included, the mail recipient social security number field is determined. After creating a defining rule (S416), step S417 is performed.

If a field for defining other users exists in step S417, a rule for defining other user-defined fields is created (S418), and then registered in the distribution list (list) database.

As described above, when the roster listing to send the survey information through e-mail is completed, the roster is sent to each of the rosters, which will be described with reference to FIG. 15 with reference to the e-mail transmission method.

First, a list of mail recipients is listed from a distribution list (list) database (S501), and it is then determined whether to combine the listed mail recipient groups (S502). If it is desired to combine the listed mail recipient groups, it is determined whether to generate an intersection, a union, or a difference set (S503, S504, S505), and the recipient list for the set is stored in the distribution list database.

However, if the mail recipient group is not intended to be combined in step S502, the contents of the mail are configured (S506), and when the configuration of the mail is completed, the survey corresponding to the mail is recognized (S507).

Then, it is determined whether to send immediately after inserting the common elements of the mail (S509). If the mail is to be sent immediately, the scheduler moves to the scheduler and transmits the mail to the corresponding recipient group (S511). However, if you do not want to send mail immediately, it is temporarily stored in the mail sending plan database (S510), and then sent to the scheduler if the user desires or after a predetermined time interval, and sends the mail to the mail recipient through the Internet. Will be done.

Hereinafter, a method of managing a schedule of survey information transmitted through an email will be described with reference to FIG. 16. Here, FIG. 16 is a flowchart illustrating an operation flowchart for a method for managing a questionnaire schedule according to the present invention. The operation of the manager side and the agent side will be described separately.

First, the administrator determines whether there is a survey mail to be sent to the mail sending plan database (S601).

As a result of the determination, it is determined whether to divide the mail recipient list if the survey mail information to be sent does not exist (S602). If it is to be divided, the mail recipient list is divided and stored in the mail sending plan database, and conversely, the mail recipient list is divided. If not, it is determined whether to send the mail immediately (S603).

If the mail is to be sent immediately, the mail is sent to the corresponding recipient (the selected mail responder) according to the mail sending plan (S604), and the sent survey mail information is stored in the mail sending database (S605).

On the other hand, if there is questionnaire mail information to be sent to the mail sending plan database in step S601, it is determined whether the mail sending time has arrived (S609).

If it is time to send the mail, the mail will be sent to the survey respondents selected according to the mail sending plan.

Looking at the operation of the agent, when the mail is sent in step S604, the agent determines whether to establish a resend plan for the questionnaire after receiving the mail (S606). If the user wants to establish a resend plan, he establishes his desired mail sending plan and stores it in the mail sending plan database (S607).

FIG. 17 is a flowchart illustrating an operation of a questionnaire management method according to the present invention. Let's look at each of the operations of a questionnaire respondent and an administrator.

First, the survey respondents must obtain a URL for participating in the survey (S701) and receive survey information transmitted through a home page or an email from the surveyor while the URL is obtained. At this time, the questionnaire transmits the information to the questionnaire respondents to hyperlink the response information when the questionnaire responds.

After confirming the received survey information, the survey respondent determines whether to participate in the survey (S702), and when participating in the survey, the survey respondent participates in the survey by using the survey script file (S703) (S704).

In response to the survey, the survey response result information is stored in the survey response database (S705).

On the other hand, referring to the operation of the manager side, first, the survey list registered on the web server from the survey list database is sequentially listed (S706), and shows the progress of the survey at the present time and the response trend up to the present. It will be (S707).

Subsequently, it is determined whether the current state of the survey is a state (S708). If the current state is a survey state, it is determined whether to stop the survey (S709). If you want to continue the survey proceeds to continue the survey as the current progress status (S716), if you want to stop the ongoing survey, if you want to stop the ongoing survey and the survey within a preset time It will be determined whether to intervene (S711).

If you want to publish a survey, proceed with the survey again, if not to determine whether to initialize the survey results (S712).

If you do not want to initialize the survey results, it is determined whether to give up the survey (S713), if you want to give up the survey will give up the survey (S714).

However, when the questionnaire result is to be initialized in step S712, the questionnaire result is initialized (S710).

On the other hand, if the current state of the questionnaire in the standby state in step S708 and initializes the questionnaire result information stored in the questionnaire response result database and determines whether the questionnaire period is during (S715).

If the current survey period, the survey continues to proceed, otherwise the survey will be completed (S717).

Hereinafter, a method of analyzing a questionnaire response information stored in a database after completing a questionnaire and generating a report will be described with reference to FIG. 18. 18 is a flowchart illustrating an operation flowchart of a method for analyzing data and generating a report in response to a questionnaire according to the present invention.

First, the list of surveys that are already in progress from the survey list database is sequentially listed (S801), and then a survey to be analyzed is selected from the listed survey list (S802).

Subsequently, a statistical analysis method for the selected survey list is selected (S803). Here, the statistical analysis method may be divided into a frequency statistical analysis and a cross statistical analysis method.

If the frequency statistic analysis method is selected, an item for measuring the response frequency is selected (S804), and if the corresponding item is selected, frequency statistics for each item are analyzed from the survey response database (S805).

On the other hand, if the analysis method selected in step S803 is a cross-statistic analysis method, the item to be prepared for the cross-index is selected, and the cross-statistic for each indicator is analyzed by using the survey response data stored in the survey response database (S807).

When the frequency statistics and cross-statistic analysis for each item is completed as described above, it is determined whether a header is necessary (S808), and if a header is required, after inserting a header HTML file (S809), it is determined whether a footer is necessary (S810).

If the footer is necessary, the footer inserts the footer HTML file to output the completed survey statistics report (S812) and outputs the completed response log report (S813).

As described above, the online questionnaire preparation system and method thereof according to the present invention effectively obtain the information according to the marketing needs at a low cost by one person and effectively evaluate the website and the competitor's website. It is possible to respond quickly to online customer management effectively, and it is easy to fill out a questionnaire between professional survey contributions and conduct multiple surveys without having any specialized knowledge.

Claims (2)

Template management means for systematically managing the questionnaires and the newly created questionnaires used offline; A questionnaire creating means for calling the managed questionnaire template to modify or create a questionnaire such as a word processor, and to effectively include a web page currently operating on the web in a questionnaire to evaluate a web site; A questionnaire posting means for posting the completed questionnaire on a web server, that is, on the web, to receive a questionnaire response from the survey respondents through the internet network; Responder management means for helping to perform a customized questionnaire by extracting people corresponding to the questionnaire from the database owned by; Mail management means for sending the e-mail inviting the questionnaire to the extracted respondents through an internet network and a web server, and managing questionnaire response information transmitted from each respondent through an internet network; Questionnaire schedule management means that can be controlled automatically by regularizing the questionnaire subjects and the e-mail; Survey management means for managing and controlling the status of the overall survey responses conducted at various locations through the Program; Data analysis means for analyzing the current cumulative response status in real time; An online questionnaire preparation system comprising a report preparation means for generating a real-time report based on the analyzed data and various data on the questionnaire. Calling a questionnaire template to modify or create a questionnaire, such as a word processor, and to create a questionnaire including a web page currently running on the web; Receiving the questionnaire response from the survey respondents through the internet network by posting the completed questionnaire on the web through the internet network; Extracting a survey respondent from a list of customers registered in advance in the database; Sending an e-mail inviting the extracted response subjects to the questionnaire via the Internet or a web server, and storing the questionnaire response information transmitted from each response person through the Internet network in the database; Transmitting an e-mail according to a preset schedule when there is no questionnaire response from the questionnaire respondents; Performing frequency statistical analysis and cross-statistical analysis using questionnaire response information stored in the database; And a step of creating a real-time report based on the analyzed data and various data related to the questionnaire.