KR20020078844A - A Method For Attracting Customer Using Advertisement Mote - Google Patents

Abstract

PURPOSE: A method for collecting clients using an advertising note is provided to generate an actual purchase positively by distributing a note including a lottery number for a free gift to students with an advertisement, thereby inducing a member registration to a corresponding homepage. CONSTITUTION: An advertising note including a corresponding drawing number space, an application postal card, and a plurality of commodity advertisements is distributed to students free of charge(S1). The students transmits a lottery number printed on the note using the application postal card through an off-line or using a homepage through an on-line until a corresponding free gift is drawn(S2). Member information of the registered students is classified and arranged and stored in a database server(S3). A free gift is drawn every predetermined term and the result is displayed through the homepage(S4). A purchase action with respect to advertising commodities being printed and displayed through a commodity advertising space of the note and a commodity advertising space of the homepage is performed(S5).

Description

A Method For Attracting Customer Using Advertisement Mote}

The present invention relates to a method of acquiring a customer using an advertisement note, which can lead to the active purchase of students for the advertisement with the membership of the student group through the note on which the advertisement is displayed. More specifically, the Internet scanning layer It allows students to access advertisements without throwing out free notes for a certain period of time, and naturally leads to membership registration on the homepage along with application postcards attached to the notes. The present invention relates to a method of securing a customer using an advertisement note that can be generated.

Generally, a seller distributes advertisements such as flyers, stickers, or promotions to an unspecified number of customers in order to secure a prospective customer of the goods to sell, or obtains the customer information of the relevant consumer group, and is more active through DM or telemarketing. You will be selling.

However, the leakage of customer information to other sellers without the consumer's permission is not only prohibited by law, but it is also difficult to obtain accurate customer information, which leads to purchasing behavior by distributing advertisements to an unspecified number offline. It was enough.

On the other hand, consumers who have purchased more than one item can generate some reliable customer information based on the customer postcard or A / S application act attached to the item. In reality, it is difficult to actively induce additional purchases by consumers because of the high tendency not to send it to consumers. There is a problem that can reduce the reliability of goods and sellers.

And, in the reality that the use of the Internet is widely used, online advertisements using the Internet are explosively increasing rather than traditional offline advertisements, and sellers directly advertise through their homepages or banner advertisements on famous portal sites. Advertisement will attract prospects.

However, since most consumers who use the Internet do not show much interest in banner advertisements that are not their own interests, they also avoid basic membership registration that can lead to purchase behaviors. There was no choice but to wake up poorly.

Therefore, the present invention was developed to lead to a natural active purchase behavior on the consumer side, unlike the conventional offline or online customer acquisition method described above, and draws a lottery number that can be won in a prize with an advertisement. By distributing the published notes to students who are the Internet users for free, the students can see the advertisements without discarding the notes for a certain period of time, and by naturally encouraging member registration to the homepage along with the application postcard attached to the notes. Its purpose is to provide a customer acquisition method using advertising notes that can maximize advertising efficiency so that actual purchasing behavior can be actively generated both offline.

1 is a flow chart showing the working principle of the present invention.

Figure 2 is an exemplary view of the offline advertising note cover direction applied to the present invention.

Figure 3 and Figure 4 is an illustration of the advertising note inlay direction offline applied to the present invention.

5 is an example of an online homepage screen applied to the present invention.

Explanation of symbols on the main parts of the drawings

10: advertising notes 11, 12: cover surface

13: interlayer 14: inlay

15: memo column 20, 34: product advertisement column

21: With application postcard 22,32: With instant lottery ticket

23: Discount Coupon column 24, 31: Lottery number column

25: Title column 30: Homepage screen

33: Lottery confirmation column S1: Free distribution of advertising notes

S2: Personal information filling stage S3: Selective information storing stage

S4: Number of times prize draw stage S5: Registered member purchase stage

Customer acquisition method using the advertising notes of the present invention for achieving the above object, the application note is attached with the number of lottery number corresponding to the number of sweepstakes every given period of the advertisement note printed also Free distribution of advertising notes distributed to students free of charge, and the lottery numbers printed on the advertising notes will be sent off-line using the postcard form or students can register and send online by entering the lottery numbers before the corresponding number of draws. The number of times that the prizes are entered, the member information of the students registered through the application note field of the advertisement note and the homepage are sorted and stored in the database server, and the member information is selected and stored in the database server. The prize draw phase and the number of times that the result of the lottery will be confirmed on the website. It comprises a registered member product purchase step leading to the purchase behavior from students for the advertising products printed and displayed through the product advertisement column of the advertisement note and the product advertisement column of the homepage.

In addition, the advertisement note distributed free of charge through the advertisement note free distribution step, the entry postcard column and a plurality of product advertisement columns are basically displayed on both cover surfaces along with the corresponding number of the lottery numbers printed with the lottery number and the homepage address. The memo area is inserted into the interleaf space where the discount coupon column and the product advertisement column are inserted for every predetermined number of pages, and the instant lottery column that can check whether the winner is immediately selected on these cover pages or the interleaf paper is selectively printed. It is done.

In addition, the prize payment of the winning prize for the registered members in the number of times prize draw is the associate member and the full member according to the input contents of the registered member inputted through the application form and the homepage of the advertisement note in the number prize prize stage. In case of inputting only the member's name and the number of lottery number at the time of membership registration, if the information is entered as a semi-member while entering information on all the requirements of the homepage and the entry postcard, It is characterized by being registered as a regular member.

Hereinafter, with reference to the accompanying drawings, a preferred embodiment for implementing a member acquisition method using the advertising notes of the present invention will be described in detail, the technical implementation principle of the present invention described above can be more easily understood from the following description. There will be.

The customer acquisition method of the present invention is to secure a prospective customer member by offline or online membership registration of students who are Internet scanning through the advertisement note 10 that the product advertisement is posted as well as the active purchase behavior of the students for the product advertisement In order to be naturally connected, as shown in the operation flow diagram of Figure 1 a number of product ad column 20 is attached with a separate entry postcard (21) with the corresponding number of lottery number column 24 to be prized every given period In addition, the advertisement notes free distribution step (S1) to distribute the printed advertising notebook 10 to the students is basically carried out.

In addition, the advertisement note 10 distributed free of charge to the students through the advertisement note free distribution step (S1), as shown in the example of the cover direction of FIG. Along with the number column 24, the entry postcard column 21 and the plurality of product advertisement columns 20 are basically displayed on both cover surfaces 11 and 12, while the memo portion 14 of the inlay sheets 14 is scheduled. Intervals 13 on which the discount coupon column 23 and the product advertisement column 20 are placed are inserted for each page.

In addition, on the cover surface 11, 12 or the interplanar surface 13, an instant lottery ticket 22 which can confirm whether or not to win the prize is selectively configured. In particular, the instant lottery ticket 22 is a lottery number column ( 24) is preferably placed in front of the cover surface 11 of the advertisement note 10 so as to immediately enter the view of the students.

In addition, a title entry column 25 is blanked on the cover surface 11 so that students can record a desired notebook title, and are inserted between a certain number of inlays 14 so that students cannot use it for memo purposes. The Kanji 13 may not only display product advertisements but also post additional lottery tickets 22 together with discount coupons 23 which may be economically helpful to students.

In addition, the discount coupon 23 to be displayed on the interspace 13 is basically provided as a discount coupon of the seller that sells the product advertisement in the product advertisement column 20, but is posted in the advertisement note 10 It may also be offered in discount coupons of other sellers.

In addition, it is preferable that the interleaf sheet 13 is generally inserted into every 10 pages of the inlay sheet 14, which is used when students who use the advertisement note 10 use a memo on the inlay sheet 14. ), If the frequency of exposure is approximately 10 pages apart, there will be no rejection. Reference numeral 15 denotes a memo column of the inner surface 14 which is actually used for memo.

And, the entry postcard column 21 is preferably printed on the back cover surface 12 of the advertising note 10, which is the students cut off the entry postcard column 21 from the advertisement note 10 The back cover surface 12 is considered to be the most intact in the part which does not interfere with the use and which is not greatly burdened for its appearance.

In addition, the application postcard column 21, as shown on the cover surface 11, the number of times drawn and the date of the lottery and the website address is basically displayed, in addition to the basic information of the member name and the number of times the number drawn by the seller (or homepage For students who fill in all required information required by the operator, it is desirable to be registered as an associate member and a regular member so that the benefits can be differentiated at the prize draw.

This means that a lot of students who avoid membership registration itself will receive at least a lottery number and student's name posted in the advertisement note 10 regardless of the online delivery method through the homepage 30 or offline delivery method through the application postcard column 21. By entering the prizes and contact information, you can participate in the prize entry, and differentiate the winning prizes according to the membership classification, and from the seller's point of view, the data base can be used by students who are consumers to acquire more accurate and diverse member information required by the seller. do.

Meanwhile, in the number of times prize entry step (S2), the lottery number printed on the advertisement note 10 distributed by the students is sent offline by using the entry postcard 21 before the number of times prize lottery (S4). In this case, the applicant can apply for the prize draw as a semi-membership by simply listing the member name and basic information of the student who is the applicant at the time of the prize entry using the entry postcard (21). By filling out and sending out all required information, you can choose more prize benefits as a full member.

In addition, as shown in the homepage example screen of FIG. 5 without using the entry postcard column 21 of the advertisement note 10, accessing the corresponding homepage 30 through the Internet and registering as a member or a full member and registering the advertisement note Enter the number of times drawn in the lot number (24) of the (10) to enter the prize draw online, the results of the draw through the lot check box 33 of the homepage 30 on the number of draws You can check the result.

In addition, it is also possible to use the instant lottery ticket 32 every day by accessing the homepage 30, such as the instant lottery ticket through the instant lottery ticket 22 posted on the advertisement note 10, the product advertisement column of the homepage 20 ( Product advertisements displayed through the introduction 34) basically includes more than the product advertisement printed in the product advertisement column 20 of the advertisement note 10, of course.

In the member information sorting and storing step (S3), the member information of students registered through the application postcard field 21 and the homepage 30 of the advertisement note 10 is displayed in the database of the operation server (not shown). Automatically sorted and sorted and stored, which is the basis for differentiating the winning benefits for the raffle prizes in the number of times prize draw step (S4).

In addition, in the number of times sweepstakes step (S4), the sweepstakes are displayed on the corresponding draw date every certain period, and the result of the draw is confirmed on the homepage 30. The progress of the giveaways as many as the number of people can be verified through the homepage (30) can also show the reliability in terms of membership management.

In this way, the students who have distributed the advertisement note 10 free of charge through the advertisement note free distribution step (S1) use the instant lottery ticket (22) together with the instant lottery ticket (22) posted in the advertisement note (10). And you can participate in the prize draw casually, at least until the number of times the lottery date to use the advertisement note 10 without discarding the natural ad comes in contact with the product advertisements posted in the product advertisement column 20 of the advertisement note 10 .

In addition, in the registered member product purchase step (S5), the students frequently with respect to the advertisement products printed and displayed through the product advertisement column 21 of the advertisement note 10 and the product advertisement column 34 of the homepage 30 As it comes into contact, the purchase of the necessary advertisement products can be made online or offline naturally.

In addition, it is preferable that the advertisement note 10 used in the customer acquisition method of the present invention assigns a specific unique number to the product advertisement, thereby inducing membership to the seller's website through membership registration and naturally securing the member. .

As described above, according to the customer acquisition method using the advertisement note of the present invention, the product advertisement is displayed in the student's field of view for a long time through natural advertisement registration of the student group through the advertisement note in which the product advertisement is displayed, In addition to public relations, students' buying behavior can be encouraged to be actively carried out both online and on-line.

That is, by placing a product advertisement in the advertising notebook, which is used most by students, so that students can naturally see the product advertisement every time they study, and also give a specific unique number to the product advertisement through the seller's web. By signing up for membership on the site, you can naturally secure membership and maximize the promotion and sales of the product.

Claims (3)

A separate number of entries (21) is attached along with the number of draws (24) corresponding to the sweepstakes every certain period, and a plurality of product advertisements (20) are also distributed free of charge to the students. Advertising note free distribution step (S1), The number of times that students submit the lottery numbers printed on the advertisement note 10 offline by using the application postcard column 21 or by registering on the homepage 30 and submitting the prizes online before the prize draw. Sweepstakes application step (S2), Member information screening and storing step (S3) of the member information of students registered through the application postcard column 21 and the homepage 30 of the advertisement note 10 is sorted and stored in the database server, and Sweepstakes on a certain lottery date every certain period and the number of times sweepstakes step (S4) and the result of the lottery is confirmed on the homepage (30), Including the registered member goods purchase step (S5) that leads to the purchase behavior for the advertisement products printed and displayed through the product advertisement column 21 of the advertisement note 10 and the product advertisement column 34 of the homepage 30. Customer acquisition method using the advertising notes, characterized in that made. The method of claim 1, The advertisement note 10 distributed free of charge through the advertisement note free distribution step (S1) includes an entry postcard column 21 and a plurality of product advertisement columns along with a corresponding number of lottery numbers 24 printed with a lottery number and a homepage address. (20) are basically posted on both cover surfaces 11 and 12, and the memo portion of the inlay sheet 14, which is a memo portion of the coupon page (23) and the product advertisement column (20) is published on a certain page ( 13) is an insertion position, characterized in that the instant lottery column 22 which can confirm whether or not to win immediately on these cover surfaces (11, 12) or the interstitial surface (13) is selectively printed. The method of claim 1, The prize payment of the winning prize for the registered members in the corresponding number of times lottery (S4) through the entry postcard (21) and the homepage (30) of the advertisement note 10 in the corresponding number of prizes (S2) According to the input information of registered members, the classification is divided into semi-members and full members, and the prize payment is discriminated. Also, if only the member name and the number of times the number is basically entered during registration, the member is registered as a semi-member. In the case of inputting information on all the required contents of the application and the postcard (21), it is characterized in that it is registered as a full member.