KR20020076358A - Filling Up Type Internet Enterprise Advertisement Method - Google Patents

Abstract

PURPOSE: A charging type Internet corporate advertising method is provided to embody an opportunity for selecting an advertisement to be watched to an Internet user, execute an advertisement for a period corresponded to an advertising charge paying amount of an enterprise, and supply an incentive corresponded to an advertisement watching time which is selected and watched by the user actually as money and goods. CONSTITUTION: A database server including data of basic and deepening advertisements of an enterprise, an authentication server for authenticating an advertiser and an Internet user, a media server, a mail server, and a web server connected thereto by a TCP/IP server are connected to a personal terminal through the Internet, thus an advertisement and enterprise information are supplied. In addition, an advertisement available time is secured for a period corresponded to an advertising charge pre-paid by the advertiser. The advertisement available time is changed corresponded to a file size of a personal enterprise advertisement, a unit cost according to file size, a visitor connection time, the number of connections, and a unit cost according to time and the number of connections.

Description

Filling Up Type Internet Enterprise Advertisement Method

The present invention relates to a method for advertising a rechargeable Internet company. More specifically, in an Internet company advertisement method for providing various information and advertisements related to a company using the Internet, an advertisement is performed for a period corresponding to an amount prepaid by an advertiser as needed. Rechargeable Internet company advertising method to be.

In the present invention, the advertisements mentioned below are corporate information that a company wants to provide to various economic entities such as other companies, individuals, governments, or the like.

As is well known, the Internet's first means of revenue was advertising, and it was advertising that triggered the commercialization of the Internet. These Internet-based advertisements were the first to be sent by Hotwired in October 1994, at their sites, called banners, which gave rise to the launch of Internet advertising, accelerating the commercialization of the Internet.

As before, the Internet was recognized as a storehouse or exchange of information that searched and exchanged mails with each other, but gradually began to introduce advertisements to the Internet. We started exporting ads to Yahoo !, which led to the creation of a number of extra-large Internet sites that now offer rich content.

Such internet-based advertisements are carried out in various forms such as banners and flashes, but since they are unilaterally performed regardless of the intentions or tastes of the Internet users, most Internet users feel rejected by the advertisements themselves. Since the effective area of the user's screen is substantially reduced, there is a problem that the effect of the advertisement is more questionable because it causes inconvenience to the Internet accessor, and there is a problem that the advertiser is burdened with the advertisement cost irrespective of the advertisement effect.

Therefore, in recent years, a form of internet advertising method and system is proposed to induce the user's interest by transmitting advertisements of different contents by differentiating according to the user's age and gender. However, if there is no direct utility to the user, it does not attract much attention, and thus does not create a satisfactory advertisement effect.

In addition, a method of distributing a portion of the Internet advertising revenue to the users as a lottery is proposed as an advertisement technique for attracting the user's attention, but it was insufficient to induce the motivation of watching the advertisement to all users because the chance of winning is rare. .

Therefore, in recent years, in order to motivate users to watch advertisements, Internet advertisements are provided for various games such as casino or StarCraft for free on the website, and advertisement-related contents are displayed on various characters or materials in the course of the game. -The game system has also been proposed, so that the user can get the advertising effect by being immersed in the game with interest, but it is difficult to obtain the actual advertising effect because it is necessary to play the game for a long time in order to obtain the advertising effect in this way. It is only expected to be useful for those age groups that can immerse themselves in the game for a long time. In addition, the age group who is immersed in such a game for a long time usually has a problem that it is difficult to expect to obtain advertising effects because it is concentrated on the youth group with low purchasing power.

In order to solve these problems, the first object of the present invention is to provide an Internet user with an opportunity to select advertisements, and to perform advertisements for a period corresponding to a company's advertisement fee payment. We propose a rechargeable internet advertising method that allows payment of incentives corresponding to the viewing time.

The second object of the present invention is to calculate the advertising fee to be paid to the Internet user is a chargeable Internet advertising method that corresponds to the individual company information file size and unit price per file size, visitor access time or number of connections, unit price per hour or per connection Suggest.

1 is a flow chart showing a rechargeable Internet company advertising method according to the present invention.

Figure 2 is a hardware for implementing a rechargeable Internet company advertising method according to the present invention

Schematic showing configuration.

In the present invention, an advertisement is displayed by an advertiser directly accessing a corresponding website, inputting an advertisement content and an advertisement period, and paying an advertisement fee, and when the user views the advertisement content, the advertisement corresponds to an advertisement viewing time, an advertisement file size, etc. Advertisements paid for are calculated and reduced, some of the reduced amount is provided as an incentive to the user, and the advertiser repeats the advertisement until the remaining amount of the ad is paid. Advertisement fee is paid to the user and incentives corresponding to the actual advertisement viewing time are paid to the advertiser, so that a reasonable advertisement fee is paid to the advertiser, and the user proposes a rechargeable internet advertisement method so that the user does not feel the burden on the advertisement viewing.

Referring to the present invention in detail with reference to the accompanying drawings as follows.

The hardware for implementing the rechargeable internet advertising method according to the present invention is shown in FIG. 1, and the rechargeable internet advertising method according to the present invention is shown in FIG.

As can be seen from the present invention, the authentication server for storing the personal data associated with the ID and password of advertisers and Internet users and whether or not the user is a legitimate user, a database server that contains many kinds of advertising forms, and the user Media server to provide audio, video and animation data provided for screen display, mail server to send various notices such as announcements to users, these authentication server, database server, media server, mail server And TCP / IP (TRANS-MISSION CONTROL PROTOCOL / INTERNET PROTOCOL), and they are connected to the Internet by routers and CSUs (CHANNEL SERVICE UNIT) as well as the terminals of Internet users by the Internet.

In the present invention as described above, the advertiser can pre-pay the advertisement fee corresponding to the desired advertisement period and register or cancel the advertisement by themselves, and thus, the advertiser ID and password must be obtained for this purpose. Of course, the ID and password can be granted online by the registration process of the advertiser, and in this case, in order to investigate the credit status of the advertiser, it is possible to connect to a server such as a financial settlement agency with the consent of the parties, and then allow the subscription after the credit investigation. May be determined.

In this process, the advertiser who has obtained the ID and password transmits the advertisement content file into the basic advertisement and the advanced advertisement, and inputs the desired advertisement period.

Accordingly, for example, the daily advertising cost may be determined by the following formula. In particular, Equation 1 to Equation 4 below are based on the load on the actual web server and the actual advertisement viewing time or the number of accesses of the Internet user.

Calculation formula 1

Daily corporate ad charges = advertisement file size × unit price per kilobyte of file × daily Internet viewer's expected daily viewing time × unit price per hour

Equation 2

Daily corporate ad charges = Ad file size × Unit price factor per kilobyte of file × Internet user expected daily viewing time × Unit price per hour

Equation 3

Daily corporate ad charges = Ad file size × Unit price factor × Internet users expected daily access × Unit price per access

Equation 4

Daily corporate ad charges = Ad file size × Unit price factor × Internet users expected daily access count × Unit price count per connection count

In this way, multiplying the daily corporate advertising fee by the number of days desired to advertise, it is possible to calculate the advertising fee for the desired period.

The advertising fee calculated in this way is to be remitted by the advertiser by the method of electronic money, online deposit, cash deposit, card payment, etc. Accordingly, the web server according to the present invention is a database server for the basic advertisement and the deep advertising provided by the company It will be stored in.

In this state, when the Internet user operates the browser and accesses the Internet, the user is also given an ID and password because the website requires an authentication process for incentive settlement. Therefore, the Internet user must log in using the ID and password. In this process, the user logs in and is notified by the authentication server. The screen data is transmitted to the terminal of the Internet user so that they can watch basic advertisements and advanced advertisements.

At this time, the internet user first searches the necessary advertisement contents while watching the basic advertisement briefly arranged. If more detailed information is needed in the basic advertisement searched through this process, the company's advanced advertisement content is selected. At this time, the web server takes the enterprise's advanced advertisement content from the database server and the media server, and then transfers it to the terminal of the Internet user. Will be sent. Accordingly, the Internet user will be able to view the contents of the company's deepening advertisements, and for example, will be able to obtain detailed information related to the products he / she wants.

In this case, the web server separately stores the time at which the data related to the deepening advertisement is transmitted to the terminal in the database server. It will be stored separately.

Subsequently, the web server takes the amount of the advance payment made by the advertiser from the database server, and subtracts the amount calculated by the above-mentioned formula to determine whether the remaining amount of the advertiser's prepaid advertisement fee is left. The advertisement will be carried out as described above, and the incentive amount will be calculated based on the data stored in the database server to transfer the money.

In addition, the web server determines whether there is an advertisement cancellation request from the advertiser, and if the cancellation request is requested, the web server stops calling the corresponding address of the disk or array of the database server. The operation of advertisement period, advertisement file transmission, etc. will be resumed.

In addition, if the advertiser has a request to advertise if the previous advertising performance is the same, the same content as before can be carried out during the period of prepayment of the advertising fee.

In addition, in the present invention, by providing the advertisement content provided by the company divided into the basic information and the deepening information, the convenience of the Internet users looking for information to minimize the time required for searching, and further refine the deepening information, if necessary Therefore, it may be divided into basic deepening information and full-scale deepening information.

In addition, in the present invention, the hardware of the website is provided from a professional operator and paid for it, thereby minimizing the installation and operating cost burden.

In addition, the present invention may adopt a bounty payment method that collects incentives provided to Internet users and pays them to a limited number of users who have won, as well as providing advertising products by industry as prizes Of course you can.

In addition, if there are no winners of daily payments, the next day can be carried over to give Internet users a bigger chance of winning the prizes. can do.

In this way, the present invention imposes an advertisement fee on the number of the Internet users watching or accessing the actual advertisement to the advertiser, so that the advertiser not only pays the advertisement cost reasonably according to the performance of the advertisement, but also the internet user Incentives are received in proportion to the viewing time or the number of connections, so that the advertisement can be viewed without discomfort or rejection, thereby further improving the advertising effect.

In addition, since the Internet user is provided with a certain amount of money as an incentive while watching an advertisement, the user obtains various information necessary for the advertisement and obtains economic benefits. Therefore, the present invention is selected by both the advertiser and the Internet user. There is an advantage to the so-called WIN-WIN effect that can provide benefits.

Moreover, according to the present invention, the advertiser can set the advertisement time directly according to the situation of the user and transmit the contents of the advertisement. Advertisement can be resumed at any time, so it can be conveniently used according to the situation.

Claims (3)

A data data server that contains the company's basic and advanced advertising data, a certificate server for authentication of advertisers and Internet users, a media server, a mail server, and a web server connected to these TCP / IP servers are connected to personal terminals through the Internet. Advertisement and company information can be provided so that the advertising time can be provided for a time corresponding to the advertisement fee prepaid by the advertiser. The ad available time is the individual company advertisement file size, the unit price or unit price coefficient per file size, Rechargeable Internet corporate advertising method characterized in that it changes in accordance with the visitor access time or the number of connections, per unit or per unit price or unit price coefficient. The method of claim 1, wherein the website operator receives the system from a professional operator and minimizes the operating cost burden. The method of claim 1, wherein in providing the company information, the basic information and the advanced information are provided separately for easy searching, and further information is provided if desired, and the registration fee according to the information listing for promotion by the company is provided. The method of providing beneficiary company information and advertising, which is used as a part of website operation and system operation costs.