KR20020069875A - System for network-based interactive broadcasting service - Google Patents

Abstract

PURPOSE: A system for servicing an interactive broadcasting is provided to enable a user to receive and use a broadcasting program supplied by other users and to manufacture, operate, and manage broadcasting programs and transmit the broadcasting programs to the lower users based on a P2P method capable of performing an interactive communication by connecting user computers in a remote place. CONSTITUTION: A communication network(100) connects a communication circuit among a server computer(200), a plurality of transmitter computers(300), and a plurality of receiver computers(400), and performs a data communication with respect to a transmission/receipt, a management, and an operation interactively. The server computer(200) makes a user who performs a member registration for using and operating an Internet broadcasting as a music broadcasting transmit and install a client program capable of performing a transmission/receipt, a management, and an operation of an advertisement program. The transmitter computers(300) performs a communication connection to the server computer(200) for supplying a broadcasting service channel through the communication network(100) in accordance with an operation of a user, and receives and installs the client program from the server computer(200). The receiver computers(400) receives a broadcasting program of a specific channel being transmitted in one transmitter computer(300) selected by a receiver, makes receivers use the program, and transmits a corresponding broadcasting program to the lower level user through the P2P method.

Description

Network based interactive broadcasting service system {System for network-based interactive broadcasting service}

The present invention relates to an interactive broadcast service system.

More specifically, based on peer-to-peer (hereinafter, abbreviated as P2P) scheme, lower-level users can interactively receive and use broadcast programs provided by other users and simultaneously broadcast them directly. The present invention relates to a network-based interactive broadcasting service system that is a subject for producing, operating, and managing programs to transmit broadcasting programs to other lower-level users.

In general, the Internet is an open network that can be used freely by applying a common protocol called TCP / IP (Transmission Control Protocol / Internet Protocol) to the other computer that anyone wants to access anywhere in the world. In addition to the delivery, as well as the development of compression technology and the delivery of multimedia information, various services such as e-mail, file transfer, and the World Wide Web (WWW) can be used.

As the use of the Internet is rapidly increasing in Korea and around the world, it is rapidly increasing in importance as a strategic tool for improving efficiency and productivity in all parts of the existing industry, and new business opportunities are continuously created through the Internet. The number of service providers on the Internet is increasing.

That is, as part of the business through the Internet, sites that provide various contents such as internet advertisements, internet broadcasting, online games, internet newspapers / magazines, search services, portal services, and e-commerce are rapidly increasing.

Among such sites, an internet broadcasting site providing multimedia information with a large amount of video and audio has been widely used by users using a high-speed dedicated communication network.

Internet broadcasting has the advantage of allowing viewers to reconfigure themselves not only for a certain broadcast time but also for content, and to receive their own channel composed of the contents they want without any limitation of time and space. Based on multimedia technology combined with computer, not technology, it has the advantage of being able to freely broadcast various multimedia contents and even virtual reality space beyond the limitation of video and audio.

In addition, through the above-mentioned Internet broadcasts, it is possible to carry out the promotion of a company or an individual by relaying a video of a company site or a personal situation on the Internet in real time, as well as images of famous tourist attractions, shopping malls, schools, hospitals, restaurants, etc. Publicity may also be performed by broadcasting on the Internet.

However, in order to build a conventional Internet broadcast as described above, there are a lot of procedures and requirements, and due to the burden of expensive equipment and maintenance costs such as a server and a web camera, individual users cannot easily build an Internet broadcast. In the case of sudden congestion of communication access of users who use a particular broadcast program, the transmission speed of the corresponding broadcast program is greatly slowed, causing inconvenience to use the broadcast program.

In addition, the conventional Internet broadcasting is a level that can not be far from the existing television in terms of transmitting the broadcast program of the existing broadcasting station to each user's computer in real time, so users using the broadcast program can not directly participate in the broadcast program There is a limit in inducing users' participation and inducing interest.

The purpose of the present invention is to solve the above-mentioned problems, by connecting the user computers in the remote place to each other communication based on the P2P method that each user receives a broadcast program provided by other users interactively In addition, the present invention provides a network-based interactive broadcast service system that allows a corresponding user to directly produce, operate, and manage a broadcast program so that the user can broadcast the broadcast program to other lower-level users.

It is another object of the present invention to transmit and receive data in a P2P manner between a higher level and a lower level using a specific broadcast program so that the transmission speed of the broadcast program does not drop significantly even if the communication connection is congested by many users. The present invention provides an interactive broadcast service system.

It is still another object of the present invention to allow users who use an Internet broadcast program of a specific channel to directly participate in the broadcast program according to a broadcast program selector, and all users within the channel can exchange opinions about the broadcast program. To provide a network-based interactive broadcast service system that can be performed.

1 is a block diagram schematically showing the configuration of a network-based interactive broadcast service system according to the present invention;

2 is a block diagram showing in detail the configuration of the server computer of FIG.

3 is a flow chart showing in detail the operation of the network-based interactive broadcast service method according to the present invention;

4 to 7 are flowcharts showing in detail the operation of each subroutine of FIG.

Explanation of symbols on the main parts of the drawings

100: network communication network 200: server computer

210: chat room server 220: client server

230: streaming server 240: response / request detection server

250: Ad Database 260: CRM Server

300: sender computer 400: receiver computer

The network-based interactive broadcast service system according to the present invention for achieving the above object comprises: a network communication network for connecting data unspecified a plurality of communication lines and mutual data communication; The program is transmitted from the highest level user who registers the channel for real time broadcasting and transmits the client program that transmits / receives, manages and operates the broadcasting program to the user who registers to use or operate the Internet broadcasting station. The P2P communication status of all users up to the lowest level using the broadcast program of the corresponding channel provided by the highest level user is controlled to maintain the best communication connection environment and participate in the broadcast program of each channel. Providing chat room information to all users who do the job, detecting information of users participating in the broadcast program, collecting information, and predetermined advertisement data built into a database when advertisement data is requested from the highest level user who registered the broadcast channel. Streaming form A server computer for providing a user with a broadcast program of a corresponding channel, providing the advertisement data to a receiver in a P2P manner, and collecting and storing received information of the advertisement data; After receiving and installing the client program from the server computer that registered the member, creating the broadcast program using the client program, relaying the broadcast program to the lower level user through P2P method, and according to the advertisement request of the sender. A plurality of sender computers that include advertisement data provided from a server computer in a corresponding broadcast program and provide them to lower level users, and perform a conversation by communicating with all users participating in the broadcast program for each channel; Receives and uses a broadcast program of a specific channel transmitted from one sender computer selected by a receiver among a plurality of sender computers, and transmits the broadcast program as it is through a P2P method to a lower level user. When there is a change in the reception status with the user, the server computer provides information on the communication status, sends a request regarding the broadcast program of the corresponding channel to the server computer, and is the lowest level at the highest level participating in the broadcast program for each channel. And a plurality of recipient computers that conduct conversations about the broadcast program with all users up to the level.

In addition, the network-based interactive broadcast service method according to the present invention, (1) a system for broadcasting in a P2P method from the server computer and the advertising data that can be included in the broadcast program as a database to perform a new member registration Providing a client program for transmitting / receiving, managing, and operating a broadcast program to users; (2) generating a broadcast program including the advertisement data requested by the top level sender who has communicated to the server computer for channel generation, and transmitting the delayed broadcast program to the receiver of the lower level in a P2P manner; ; (3) receiving and using a broadcast program of a specific channel from a top level sender or a high level receiver in a P2P manner by a receiver having a communication connection to a server computer to confirm channel information; (4) The lowest level receiving the advertisement data from the highest level sender and the sender who provided the predetermined advertisement data in response to a request of the highest level sender who registers a channel in the server computer and generates a broadcast program. It includes a process of collecting and utilizing the response information of all the receivers up to the level and the information requested by the receivers in relation to the broadcaster.

Hereinafter, a network-based interactive broadcast service system of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram schematically showing the configuration of a network-based interactive broadcast service system according to the present invention.

As shown, the network communication network 100 is a communication network such as a wired / wireless internet, and connects a communication line between a server computer 200, a plurality of sender computers 300, and a plurality of receiver computers 400 to be described later. Thus, data communication regarding transmission / reception, management, and operation of broadcast programs is made to each other.

The server computer 200 transmits and installs a client program for transmitting / receiving, managing, and operating a broadcast program to a user who registers to use or operate an Internet broadcasting station such as music broadcasting, and in real time. The broadcast program is produced and provided from the highest level user who registered the channel for broadcasting, and the best communication connection environment is determined by judging the P2P communication status of all users up to the lowest level using the broadcast program of the corresponding channel provided by the highest level user. Control to keep.

In addition, it provides chat room information to all users participating in the broadcast program of each channel, detects the request of users participating in the broadcast program, collects the information, and requests advertisement data from the highest level user who requested the broadcast program. If the predetermined data is provided to the user to operate the broadcast program of the channel in the form of streaming, the user of the highest level collects and stores the received information of the advertising data provided to the receivers in a P2P manner.

The plurality of sender computers 300 perform a communication connection to the server computer 200 providing a broadcast service channel through the network communication network 100 according to a user's operation, and perform new member registration according to predetermined form data. After receiving and installing the client program from the server computer 200, and selects the channel generation, the sender channel information registered in the server computer 200 is provided to the receiver to receive the broadcast program produced by the child Broadcast the program to the receiver of the level through the P2P method.

In response to the advertisement request from the sender, predetermined advertisement data is received from the server computer 200, and the corresponding advertisement data is inserted into the broadcast program and provided to the receivers of the lower level receiving the broadcast program in a P2P manner. The broadcast program is conducted using a dialogue format with all receivers participating in the star broadcast program.

At this time, the sender of the highest level that has created a channel for broadcasting the program is the main agent for transmitting the broadcast program, and the progress of the broadcast program (number of receivers, requested matters) through the channel state information provided from the server computer 200. Etc.).

The plurality of receiver computers 400 receive a broadcast program of a specific channel transmitted from one sender computer 300 selected by the receiver among the plurality of sender computers 300 and make them available to the receiver. The broadcast program is transmitted to the user through the P2P method.

When a change occurs in a reception state with a higher level user who transmits a broadcast program, the server computer 200 provides information on the communication status (for example, when the P2P network is disconnected, another receiver is transmitted to the server computer). Requesting peer), request information about the broadcast program of the corresponding channel inputted by the receiver (for example, "send application song" for music broadcasting, etc.) is transmitted to the server computer 200, and the channel A conversation about the broadcast program is performed with all users from the highest level to the lowest level participating in the star broadcast program.

At this time, all the senders and receivers that have installed the client programs provided from the server computer 200 to the plurality of sender computers 300 and the receiver computer 400 are separate hardware according to the transmission / reception of the broadcast program. The client program is used to receive a broadcast program from a higher level user through a P2P network method using a client program and simultaneously transmit the broadcast program to a lower level user.

In addition, a lower level user who receives a broadcast program of a specific channel through a P2P scheme from a higher level user receives a broadcast program delayed by a predetermined time from the sender of the highest level. That is, broadcast program senders and participants receive a broadcast program in real time, but lower level receivers receive a broadcast program that is delayed slightly because the broadcast program is provided from a higher level user in a P2P manner.

In addition, the server computer 200 allocates one channel to one broadcast program, and provides a service for all users who have installed the client program to create a channel.

The server computer 200 enables the chat room to be used only between users who use the same broadcast program, and allows the user who wants to open a chat room to freely open the chat room, and the same chat room as the sender that sends a specific broadcast program. It provides a service so that the recipients in the program can directly appear in the broadcast program. In this case, the number of people who can participate in the broadcast may vary depending on the performance of the sender computer 300, and the conversation between the broadcast performers and the sender is broadcast in real time through the corresponding broadcast program.

2 is a block diagram illustrating the configuration of the server computer 200 of FIG. 1 described above in more detail.

As shown, the chat room server 210 provides the chat room operation information for the broadcast program to the top level sender computer 300 for supplying the broadcast program for each channel and all the recipient computers 400 up to the lowest level. The conversation information used by each sender and receiver is output to the sender computer 300 and the receiver computer 400.

The client server 220 is a server that provides information required by the sender and the receiver. The client server 220 is a sender computer 300 that transmits a broadcast program for each channel to a receiver at a lower level. Status, subscription song rankings, advertisements for senders, etc.), and outputs scheduling information for forming a list of channels and a P2P network in the best structure to the plurality of receiver computers 400.

The streaming server 230 transmits advertisement data desired by a specific sender to the corresponding sender computer 300 at a desired time.

In this case, when the advertisement data is requested from a specific sender, the streaming server 230 extracts predetermined advertisement data from the advertisement database 250 and transmits the predetermined advertisement data only to the sender computer 300. That is, the streaming server 230 transmits only the advertisement requested by the sender (AOD; Advertisement On Demand).

The response / request detection server 240 receives the request of the broadcast program for each channel and the interactive advertisement request input from the sender computer 300 and the receiver computer 400, and receives the sender computer ( 300) and outputs control information according to the request of the receiver computer 400 to the client server 220 or the streaming server 230, and the sender and receiver information for confirming the transmission information of the advertisement data and the corresponding advertisement data, CRM Control to store in the database 260.

That is, the response / request detection server 240 is a server for receiving a response to the application song, the interactive advertisement of the receiver, the information on the application song is used as music marketing information for each member, the response to the interactive advertisement Increases the awareness of the advertisement, measures the receiver's response to the advertisement, maximizes the effectiveness of the advertisement, and uses it as raw data for CRM for the recipient.

The advertisement database 250 stores predetermined advertisement data provided by a plurality of advertisers, and outputs specific advertisement data stored under the control of the streaming server 230.

CRM (Customer Relation Management) server 260 is a request for the broadcast program for each channel under the control of the response / request detection server 240, response information for the specific advertising data output to the sender computer 300, and A plurality of recipient information for confirming the advertisement data is stored.

Next, an embodiment of a network-based interactive broadcast service method according to the present invention configured as described above will be described in detail with reference to FIGS. 3 to 7.

3 to 7 are flowcharts showing in detail the operation of the network-based interactive broadcast service method according to the present invention.

First, a system for broadcasting in a P2P method and a broadcasting program that can be included in a broadcasting program in a server computer 200 that provides a broadcasting service are constructed as a database, and transmission / reception of a broadcasting program is provided to users performing new member registration. Provides a client program for performing management, operation (S100).

In detail, the server computer 200 constructs a database of advertisement data that may be included in a P2P broadcasting system and a broadcasting program (S105).

Subsequently, when a plurality of users perform a communication connection through the network communication network 100 (S110), the server computer 200 determines whether the corresponding users select new member registration or input login data of an ID and password ( S115).

As a result of the determination, when the user selects a new member registration, the server computer 200 outputs predetermined form data necessary for the new member registration to the user (S120), and the ID, password, The user registration data of the personal information is stored and new member registration is performed (S125).

In addition, a client program capable of transmitting / receiving, managing, and operating a broadcast program is output to and installed in a corresponding user who has performed a new member registration (S130), and channel information of each broadcast program currently in progress to the corresponding user. Provided (S135).

However, as a result of the above-described determination (S115), when the user inputs the login data, the server computer 200 checks whether the user is a registered member, and if the member is a member, provides channel information of each broadcast program currently in progress. (S140).

As described above, the server computer 200 constructs the P2P broadcasting system and the advertisement data as a database through the above-described process (S100) and provides a client program to users who perform new member registration. The highest level sender having the communication connection to the server 200 generates a broadcast program including the advertisement data requested to the server computer 200, and transmits the delayed broadcast program to the receiver of the lower level in a P2P manner (S200).

In detail, the server computer 200 determines whether the highest level sender who has performed the communication connection selects the broadcast program generation and the channel generation for transmission (S205).

As a result of the determination, when the sender selects the channel generation, the server computer 200 maintains the channel information of the sender in the client server 220 and informs the plurality of users of the channel information (S210).

Thereafter, the transmitter of the highest level generates its own broadcast program and waits for broadcast program transmission (S215).

Subsequently, it is determined whether the receiver of the lower level requests the reception of the broadcast program to the server computer 200 (S220). When the reception of the broadcast program is requested, the sender of the highest level sends a P2P scheme to the receiver of the lower level that has requested the broadcast program. The broadcast program is transmitted through S225.

On the other hand, when the sender of the highest level wants to select the receiver of the lower level as the broadcast performer while the broadcast program is in progress, the broadcaster requests the receiver of the specific lower level using the same chat room to participate in the broadcast (S230).

Then, it is determined whether the broadcast participation is accepted from the receiver of the specific lower level (S235), the broadcast program is performed with the receiver of the corresponding lower level which has accepted the broadcast participation, and the conversation contents are broadcasted in real time (S240).

Now, when the sender of the highest level generates a broadcast program and starts broadcasting through the above-described process (S200), the receiver who has communicated to the server computer 200 to confirm channel information is the highest level sender or higher level. A broadcast program of a specific channel is received from a receiver in a P2P manner and used (S300).

In detail, the server computer 200 determines whether the receivers of the lower level who have performed the communication connection select to receive the broadcast program of a specific channel (S305), and after the receiver of the lower level selects the broadcast program, the broadcast program It is determined whether to select a user of the target to send (S310).

As a result of the determination, after the receiver of the lower level selects the user to which the broadcast program is to be transmitted, the receiver of the lower level receives the broadcast program of a specific channel from the highest level transmitter or the upper level receiver selected by the P2P method. Receive and use (S315).

Then, it is determined whether the receiver using the broadcast program uses the chat room to talk with other receivers using the broadcast program (S320), and the receiver selected to use the chat room communicates with the broadcast program sender and all the receivers through the chat room. To perform a conversation (S325).

In addition, it is determined whether the receiver using the broadcast program inputs a request matter (for example, in the case of a music broadcast, to send an application song) according to the broadcast program (S330), and the request matter according to the broadcast program progress input by the corresponding receiver. This is output to the server computer 200 (S335).

On the other hand, the receiver computer 400 receives and uses a broadcast program of a specific channel from a top level sender or a higher level receiver through a P2P method, and determines whether a receiver of a lower level requests reception of a broadcast program (S340). When the reception of the broadcast program is requested, the broadcast program is transmitted through the P2P method to the receiver of the lower level requesting the broadcast program reception (S345).

Finally, while all receivers up to the lowest level use the broadcast program generated by the highest level sender through the above-described process (S300), when the highest level sender requests advertisement data, the server computer 200 executes the broadcast program. Providing predetermined advertisement data requested by the highest level sender who generates and proceeds, and response information and receivers of all recipients up to the lowest level receiving advertisement data from the highest level sender and sender who requested the advertisement data are sent to the sender. Collect and utilize the requested information related to the broadcast (S400).

In detail, the server computer 200 determines whether the advertisement data to be included in the broadcast program is requested from the sender of the highest level (S405), and if the advertisement data is requested from the sender of the highest level, the sender of the highest level. The computer 300 provides predetermined advertisement data (S410).

Thereafter, the server computer 200 analyzes the advertisement response information of the highest level sender and all recipients up to the lowest level receiving the advertisement data from the sender, and stores the analyzed data in the CRM database 260 (S415). ).

In addition, the analyzed advertisement response information is used as marketing information or provided to advertisers (S420), and a predetermined amount of cash in exchange for receiving the advertisement data is sent to the highest level sender who has confirmed the advertisement data and all the recipients up to the lowest level. Or provide an article (S425).

At this time, the server computer 200 provides a benefit to the sender in proportion to the size of the exposed recipient group.

As described above, according to the network-based interactive broadcasting service system of the present invention, in the broadcasting program delivery method, all members who install the client program using the P2P method without having a separate hardware operated for broadcasting. Receiving a broadcast program from another member at the same time as sending a specific broadcast program, and when the receiver changes its reception status through P2P method, immediately reports to the server computer to solve the communication connection problem, As a result, even if the communication connection is congested, the transmission speed of the broadcast program does not drop significantly.

In addition, the receiver of the broadcast is required because the highest level sender who creates and runs the broadcast program requests the advertisement provided by the server computer during the broadcast, exposes the advertisement to his broadcast, and provides the advertisement to all the receivers up to the lowest level. In many cases, a large advertising effect can be obtained, and maximum advertising exposure can be performed at a minimum cost.

In addition, the receiver using the Internet broadcast program of a particular channel can directly participate in the broadcast program according to the selection of the top level sender, and all users within the channel can exchange opinions about the broadcast program. There is an effect that can increase the interest in.

Herein, while the present invention has been described with reference to the preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be changed.

Claims (14)

A network communication network which connects a plurality of unspecified communication lines to perform data communication with each other; The program is transmitted from the highest level user who registers the channel for real time broadcasting and transmits the client program that transmits / receives, manages and operates the broadcasting program to the user who registers to use or operate the Internet broadcasting station. The P2P communication status of all users up to the lowest level using the broadcast program of the corresponding channel provided by the highest level user is controlled to maintain the best communication connection environment and participate in the broadcast program of each channel. Providing chat room information to all users who do the job, detecting information of users participating in the broadcast program, collecting information, and predetermined advertisement data built into a database when advertisement data is requested from the highest level user who registered the broadcast channel. Streaming form A server computer for providing a user with a broadcast program of a corresponding channel, and providing advertisement data to a receiver in a P2P manner and collecting and storing received information of the advertisement data; After receiving and installing a client program from the server computer that has registered a member, generating a broadcast program using the client program, and relaying the broadcast program to a lower level user through a P2P method, according to the advertisement request of the sender. A plurality of sender computers including advertisement data provided from the server computer in a corresponding broadcast program and providing the data to users at lower levels, and conducting a broadcast by communicating with all users participating in the broadcast program for each channel; And Receives and uses a broadcast program of a specific channel transmitted from one sender computer selected by a receiver among the plurality of sender computers, and transmits the broadcast program as it is through a P2P method to a lower level user, and at a higher level. When a change in reception status with a user occurs, the server computer provides information on the communication status, transmits a request for a broadcast program of the corresponding channel input by the receiver to the server computer, and broadcasts for the corresponding channel. A network-based interactive broadcast service system, comprising: a plurality of recipient computers that conduct a conversation about a broadcast program with all users from the highest level to the lowest level participating in the network. The method of claim 1, wherein the server computer, Provides chat room operation information for the broadcast program to the top level sender computer and the lowest level receiver computer that supplies the broadcast program for each channel, and the conversation information used by each sender and receiver is transmitted to the corresponding sender and receiver computer. Chat room server to output to; Outputs channel operation information (receiver status, advertisements for the sender, ranking of application songs in the case of music broadcasting) to the sender computer that transmits the broadcasting program for each channel to the lower level receivers, and outputs each channel to a plurality of receiver computers. A client server configured to output a star list and scheduling information capable of forming a P2P network with the best structure; A streaming server for transmitting advertisement data desired by a specific sender to a corresponding sender computer at a desired time; Receives requests for broadcast programs for each channel and interactive advertisement requests input from the sender computer and the receiver computer, and outputs control information according to the request of the sender computer and the receiver computer to the client server or the streaming server. A response / request detection server for controlling storage of transmission information of the advertisement data and sender and receiver information for confirming the advertisement data; An advertisement database storing predetermined advertisement data provided by a plurality of advertisers and outputting specific advertisement data stored under the control of the streaming server; And Under the control of the response / request detection server includes a CRM server for storing the request information of the broadcast program for each channel, the response information for the specific advertisement data output to the sender computer, the plurality of recipient information for confirming the corresponding advertisement data Network-based interactive broadcast service system, characterized in that configured to. The method of claim 2, wherein the streaming server, When the advertisement data is requested from a specific sender, the network-based interactive broadcast service system characterized in that the predetermined advertising data is extracted from the advertisement database and transmitted only to the sender computer. The method of claim 1, wherein all senders and receivers who have installed a client program provided from the server computer, Instead of using a separate hardware device for transmitting / receiving a broadcast program, the client program is used to receive a broadcast program from a higher level user through a P2P method and simultaneously transmit the broadcast program to a lower level user. Network-based interactive broadcast service system characterized in that. The low level user of claim 1 or 4, wherein the low level user who receives a broadcast program of a specific channel through a P2P scheme from the high level user, Network-based interactive broadcast service system characterized in that receiving a broadcast program delayed by a predetermined time from the top level sender. The method of claim 1, wherein the server computer, A network-based interactive broadcast service system, characterized in that one channel is allocated to one broadcast program and all users who install a client program can create a channel. The method of claim 1, wherein the server computer, A network-based interactive broadcast service system, wherein only users who use the same broadcast program can use a chat room, and a user who wants to talk can open a chat room freely. The method of claim 1, wherein the server computer, Among the receivers in the same chat room as the sender who transmits a specific broadcast program, the receiver can allow the receiver to appear directly in the broadcast program, and the conversation between the performers and the sender is broadcast in real time. Network based interactive broadcast service system. (1) A system for broadcasting P2P on a server computer and advertising data that can be included in a broadcasting program as a database, and transmitting / receiving, managing, and operating a broadcasting program to users who register new members. Providing a client program; (2) generating a broadcast program including advertisement data requested to the server computer by the highest level sender who has made a communication connection to the server computer for channel generation, and transmitting the delayed broadcast program to the receiver of the lower level in a P2P manner; (3) receiving and using a broadcast program of a specific channel from a top level sender or a high level receiver in a P2P manner by a receiver having a communication connection to a server computer to confirm channel information; And (4) The lowest level receiving the advertisement data from the highest level sender and the sender who provided the predetermined advertisement data in response to a request of the highest level sender who registers a channel in the server computer and generates a broadcast program. And collecting and utilizing the response information of all the receivers up to the level and the information requested by the receivers in relation to the broadcaster. The method of claim 9, wherein the process (1), (1-1) constructing a database of advertisement data that can be included in a P2P broadcasting system and a broadcasting program in a server computer; (1-2) a plurality of users performing a communication connection to a server computer through a network communication network; (1-3) determining whether the users who have performed the communication connection select new member registration or input login data; (1-4) outputting predetermined form data necessary for new member registration to a user who has selected new member registration; (1-5) storing member registration data of an ID, password, and personal information input by the corresponding user according to the form data and performing new member registration; (1-6) outputting and installing a client program for transmitting / receiving, managing, and operating a broadcast program to a corresponding user who has performed new member registration; (1-7) providing channel information of each broadcast program currently in progress to the corresponding user; And (1-8) As a result of the determination in the step (1-3), if the user enters the login data, after confirming whether or not a registered member, and providing the channel information of each broadcast program currently in progress Network-based interactive broadcast service method. The method of claim 9, wherein the process (2), (2-1) determining whether a top level sender who has made a communication connection to a server computer selects a broadcast program generation and a channel generation for transmission; (2-2) maintaining channel information of the sender at the server computer and informing the plurality of receivers of the channel information; (2-3) a top level sender creating their own broadcast program and waiting for broadcast transmission; (2-4) determining whether the receiver of the lower level requests to receive the broadcast program from the server computer; And (2-5) A network-based interactive broadcast service method comprising the step of transmitting a broadcast program to a receiver of a lower level requesting to receive a broadcast program through a P2P scheme. The method of claim 11, wherein after step (2-5), (2-6) the sender of the highest level requesting the participation of the broadcast to a specific lower level receiver using the same chat room while the broadcast program is in progress; (2-7) determining whether to accept broadcast participation from the receiver of the specific lower level that is requested to participate in the broadcast; And (2-8) A network-based interactive broadcast service method, further comprising the step of performing a broadcast program with a receiver of a corresponding lower level that has accepted broadcast participation, and broadcasting the contents of the conversation in real time. The method of claim 9, wherein the process (3), (3-1) determining whether the receivers of the lower level who have made the communication connection to the server computer select to receive the broadcast program of the specific channel; (3-2) determining whether a user who is to transmit the broadcast program selects the receiver of the lower level that has selected the broadcast program reception; (3-3) receiving a broadcast program of a specific channel from a top level sender selected by a lower level receiver or a higher level receiver through a P2P scheme; (3-4) determining whether the receiver using the broadcast program uses the chat room; (3-5) a step in which a receiver selected to use a chat room performs a conversation with the broadcast program sender and all receivers through the chat room; (3-6) determining whether a receiver using a broadcast program inputs a request item according to a broadcast progress; (3-7) outputting the request information according to the broadcast progress input by the receiver to the server computer; (3-8) determining whether the receiver of the lower level requests to receive the broadcast program; And (3-9) A network-based interactive broadcast service method comprising the step of transmitting a broadcast program to the receiver of the lower level requesting the broadcast program through a P2P scheme. The method of claim 9, wherein the process (4), (4-1) determining whether advertisement data to be included in the broadcast program is requested from the sender of the highest level in the server computer; (4-2) providing predetermined advertisement data to the sender of the highest level who requested the advertisement data in the server computer; (4-3) analyzing advertisement response information of the highest level sender and all receivers up to the lowest level receiving advertisement data from the sender, and storing the analyzed data in a database; (4-4) using the analyzed advertising response information as marketing information or providing the advertisers; And (4-5) a network comprising the step of providing a predetermined amount of cash or goods in exchange for receiving advertising data to the top level sender and all recipients up to the lowest level that have confirmed the advertising data at the server computer. Based Interactive Broadcasting Service Method.