KR20020062541A - advertising method using of a medicine envelope - Google Patents

advertising method using of a medicine envelope Download PDF

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Publication number
KR20020062541A
KR20020062541A KR1020010004408A KR20010004408A KR20020062541A KR 20020062541 A KR20020062541 A KR 20020062541A KR 1020010004408 A KR1020010004408 A KR 1020010004408A KR 20010004408 A KR20010004408 A KR 20010004408A KR 20020062541 A KR20020062541 A KR 20020062541A
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South Korea
Prior art keywords
envelope
medicine
pharmacy
advertising
drug
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KR1020010004408A
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Korean (ko)
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박진수
이승우
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박진수
이승우
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Priority to KR1020010004408A priority Critical patent/KR20020062541A/en
Publication of KR20020062541A publication Critical patent/KR20020062541A/en

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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/10—Advertising on or in specific articles, e.g. ashtrays, letter-boxes on paper articles, e.g. booklets, newspapers
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D27/00—Envelopes or like essentially-rectangular containers for postal or other purposes having no structural provision for thickness of contents
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0268—Targeted advertisements at point-of-sale [POS]

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Finance (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Mechanical Engineering (AREA)
  • General Business, Economics & Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PURPOSE: Provided is a practical advertising method using one side of the drug envelope which has the name of the drug store and instruction for dispensing on other side of the envelope. CONSTITUTION: The advertizing method comprises: a step of gathering the advertisers who want to advertise the drug store to the customers; a step of preparing the envelope for the advertizement on the advertisement column(a') in the front(a) side of the envelope and the name of the drug store and the method of drug dispensing on the back side(b) of the envelope; and distributing the envelope to the corresponding drug store for advertising to the customers of the store.

Description

약 봉투를 이용한 광고방법 {advertising method using of a medicine envelope }Advertising method using a medicine envelope {advertising method using of a medicine envelope}

본 발명은 약국에서 사용되는 통상의 약 봉투를 이용한 광고방법을 제공하기 위한 것에 관한 것이다.The present invention relates to an advertisement method using a conventional medicine bag used in a pharmacy.

종래의 광고는 TV나 라디오, 신문 등의 대중매체를 이용한 광고가 일반적이며 컴퓨터의 급속한 증가에 맞춰 인터넷을 이용한 광고 등 기존의 대중매체를 이용한 광고가 아니 특수 매체를 이용한 광고가 하나둘씩 생겨나고 있는 실정이다. 그러나, 이러한 광고모두 불특정 다수를 겨냥한 포괄적 지역을 범위로 한 광고의 형태가 대부분이기 때문에 전국을 상대로 한 규모가 큰 광고의 경우 그 효용성은 있다고 할 수 있으나 지역적 특색이 강한 광고 또는 일부 지역을 범위로 특정 계층의 지역시민을 상대로 한 광고를 하기에는 부적합하였다. 물론 지역 정보지나 인터넷 홈페이지를 이용하여 지역시민에게 광고를 할 수 있지만 광고의 대상이 되는 사람이 직접 찾아보지 않으면 광고의 효과를 볼 수 없는 피동적 광고에 지나지 않는 어려움이 있었다.Conventional advertisements generally use advertisements using mass media such as TV, radio, and newspapers, and in response to the rapid increase of computers, advertisements using special media are being produced one by one, not advertisements using conventional mass media such as advertisements using the Internet. It is true. However, since all of these advertisements are mostly in the form of a comprehensive area targeting a large number of unspecified numbers, large-scale advertisements to the whole country can be said to be useful. It was inappropriate to advertise to a specific class of local citizens. Of course, it is possible to advertise to local citizens using local information magazines or Internet homepages, but it was difficult to be a passive advertisement that would not have the effect of the advertisements if the target audience did not look directly.

본 발명의 매개체로서 약 봉투의 사용에 있어서는 의약분업 이후 많은 약국이 생겼으며, 약국 이용객도 상당히 증가하여 이에 약 봉투의 사용량도 증가하고 있는 추세이다. 이에 따른 약 봉투의 조달은 약국자체에서 자비로 제작하고 있으며(1만매 기준 약 12만원-보통규모 약국 약3개월 치) 통상적으로 앞면에 조제설명과 약국명이 기록되어 있다. 그 활용도는 단순히 약을 담아 운반하는 기능만을 가지고 있는 실정이다.In the use of the medicine bag as a medium of the present invention, many pharmacies have been created since the division of medicine, and the number of pharmacy users has increased considerably, and the amount of the medicine bags is also increasing. Procurement of drug envelopes is made by the pharmacy itself at its own expense (approximately 120,000 won per 10,000 sheets-about 3 months for regular pharmacies). The utilization is simply a situation that has only the function of transporting the drug.

이에 본 발명에서는 상술한 바와 같은 기존의 광고매체와 약 봉투의 사용방법을 결합시켜 약국을 경영하는 경영자에게는 경제적으로 효율성이 높으며, 특정계층을 위한 광고가 필요한 광고주에게는 광고의 효율을 배가시킬 수 있도록 광고를 약 봉투의 앞면에 싣고자하는 광고주를 모집하여 봉투를 제작하고 이를 무상으로 해당약국에 봉투를 제공하는 방법을 본 발명의 기술적 과제를 두고 완성한 것이다.In the present invention, by combining the existing advertising media and the method of using the medicine bag as described above, economically high efficiency for the managers who operate the pharmacy, and to increase the efficiency of advertising to advertisers needing advertising for a specific class Recruitment of advertisers who want to put ads on the front of the medicine envelope to produce a bag and to provide the envelope to the drugstore for free to complete the technical problem of the present invention.

도 1은 본 발명의 바람직한 일실시예가 적용된 전체 흐름도1 is an overall flow chart to which a preferred embodiment of the present invention is applied

도 2는 본 발명의 바람직한 일실시예가 적용된 약 봉투의 구성도2 is a block diagram of a medicine bag applied to a preferred embodiment of the present invention

□ 도면의 주요부분에 사용된 부호의 설명 □□ Explanation of symbols used in main part of drawing □

1 : 약 봉투 2 : 광고주1: about envelope 2: advertiser

a : 약 봉투앞면 a' : 광고란a: front side of medicine envelope a ': advertisement

b : 약봉투 뒷면b: back of medicine bag

도 1은 본 발명의 바람직한 일실시 예가 적용된 전체 흐름도이고, 도 2는 본발명의 바람직한 일실시 예가 적용된 약 봉투의 구성도로서 이를 통하여 본 발명인 약 봉투를 이용한 광고방법을 상세히 설명하면,1 is an overall flowchart to which a preferred embodiment of the present invention is applied, and FIG. 2 is a schematic diagram of a drug envelope to which a preferred embodiment of the present invention is applied.

①광고주 모집단계① Advertiser recruitment stage

특정지역에 위치하고 있는 약국에 광고를 원하는 광고주(2)를 모집하는 단계로서 개별 약구에 제공되어지는 약 봉투(1)의 앞면(a)에 광고를 싣고자 하는 광고주를 모집하는 단계로서 지역별 약국 수 등을 제공하여 광고주(2)가 원하는 지역에 효과적으로 광고를 할 수 있도록 제공한다.Recruiting advertisers (2) who want to advertise at pharmacies located in a specific area. Recruiting advertisers who want to place advertisements on the front (a) of medicine bags (1) provided to individual drug stores. It provides such that the advertiser (2) can effectively advertise in the desired area.

②광고봉투제작단계② Advertising Envelope Production

특정지역의 특정 약국의 손님에게 광고를 원하는 광고주(2)를 모집한 다음 광고주의 광고내용을 약 봉투앞면(a)의 광고란(a')에 싣는다. 약 봉투의 뒷면(b)에는 기존 약 봉투에 들어가는 내용인 조제약관련 설명과 해당 약국의 안내광고가 들어가게 된다.Advertisers (2) who want to advertise to a customer of a particular pharmacy in a particular area are recruited, and the advertisement contents of the advertiser are placed in the advertisement field (a ') of the front side of the medicine envelope. The back side (b) of the medicine envelope will contain the information related to the pharmaceutical preparations and the corresponding advertisement of the pharmacy that is contained in the existing medicine envelope.

③광고 약 봉투 배포단계③ Distribution of advertising drug envelope

특정 광고주(2)의 광고내용을 담은 약 봉투를 광고주가 희망하는 양만큼 제작하여 이를 해당 약국에 배포하게 된다. 배포된 약 봉투는 해당양국의 약을 담는 용기로 사용되고 약국을 찾는 손님에게 약과 함께 전달되어 광고의 홍보효과를 높이게 되는 것이다.The medicine envelope containing the advertisement contents of the specific advertiser 2 is produced in an amount desired by the advertiser and distributed to the corresponding pharmacy. The distributed medicine envelope is used as a container for medicine in both countries and is delivered along with the medicine to the visitor who is looking for a pharmacy to increase the advertising effect.

이러한 약 봉투를 이용하는 방법의 특징을 설명하면 다음과 같다.The characteristics of the method of using such a medicine envelope are as follows.

첫째, 광고의 주목율이 다른 매체에 비해 뛰어나다. 일단 약국에서 약을 사면 약 봉투는 최소 1일 이상 보관되는 것이 통상적인데다가 1일에 2~3회는 직접적으로 접촉하게 되어 주목율이 뛰어날 뿐만 아니라 당사자는 물론 다른 가족 구성원에게도 노출될 가능성이 많아 그 광고효과는 가족 전체에 미친다First, the attention rate of advertisements is superior to other media. Once a drug is bought at a pharmacy, the drug envelope is typically stored for at least one day, and it is in direct contact two or three times a day. The advertising effect extends to the whole family.

둘째, 광고의 노출 범위를 정확하게 세분화하여 특정광고 대상에게 광고가 가능하다. 광고주는 자신이 광고하고자 하는 회사 또는 제품가게의 근처의 약국에 약 봉투를 제공하여 집중도를 높일 수가 있고, 각 병원별 부근 약국을 선택하여 특정계층에게 필요한 제품 등을 집중적으로 홍보를 할 수가 있다. 즉, 소아과 부근의 할 경우 낭비되는 종이와 비용을 크게 절감할 수 있다.Second, it is possible to precisely segment the exposure range of advertisements and to advertise to specific advertisement targets. Advertisers can increase their concentration by providing medicine bags to pharmacies near the company or product store they want to advertise, and select pharmacies near each hospital to promote products necessary for a specific class. This means that waste paper and costs can be greatly reduced if you do it near pediatrics.

넷째, 주 광고 접촉 층이 구매의사결정권을 가진 주부가 대부분이다.Fourth, most housewives whose main ad contact layer is purchasing decision makers.

전체적으로 볼 때 약국을 찾는 주고객을 아이를 대동한 주부들이 대부분이다. 따라서, 대형 쇼핑몰 신규 오픈점이나, 신제품, 부인용품, 어린이용품 등에 유리하다.Overall, most housewives have children who come to pharmacies. Therefore, it is advantageous to open a large shopping mall, new products, women's products, children's products, and the like.

이상에서 상세히 살펴 본 바와 같이 본 발명의 약 봉투를 이용한 광고방법을 이용하여 기존 광고에 있어서 필요 없이 낭비되고 있는 종이 등의 사용량을 줄일 수 있어 국가 경제적으로도 큰 도움이 될 뿐만 아니라, 약 봉투 제작에 적잖은 돈이 소요되고 있는 약국 경영자들에게도 경제적으로 도움을 줄 수 있게 되었다.As described in detail above, by using the advertising method using the medicine bag of the present invention, it is possible to reduce the amount of paper, etc. which is wasted in the existing advertising, which is not necessary, which is not only a great help to the national economy, but also medicine bag production. Even pharmacy managers, who are spending a lot of money on it, can help economically.

또한 광고주들에게 있어서도 보다 직접적이고 광고 효율이 높은 광고가 가능하게 되었으며 특히 지역의 중소 가계를 운영하거나 특정 지역의 집중적 광고가 필요한 광고주에게는 무엇보다도 광고효과를 배가시킬 수 있는 방법을 제공할 수 있게 되어 사회전체에 있어서 선진사회의 건전한 광고방법을 제시하는 그 효과가 다대한 발명이라 하겠다.Advertisers will also be able to advertise more directly and more efficiently. In particular, they will be able to provide a way to double the effectiveness of advertisements, especially for those who operate small or medium sized households or need intensive ads in specific regions. The effect of presenting the sound advertising method of advanced society in society as a whole is a great invention.

Claims (2)

기존의 광고방법에 있어서,In the existing advertising method, 특정지역의 특정 약국의 손님에게 광고를 원하는 광고주(2)를 모집하는 광고주 모집 단계와,Advertiser recruitment step of recruiting advertiser (2) who wants advertisement to visitor of specific pharmacy in specific area, 광고주의 광고내용을 약 봉투앞면(a)의 광고란(a')에 싣고, 약 봉투의 뒷면(b)에는 조제약관련 설명과 해당 약국의 안내광고가 들어가게 약 봉투를 제공하는 약 봉투 제작 단계와,The drug envelope manufacturing step is to put the advertising content of the advertiser in the advertising box (a ') of the front of the medicine envelope (a), the back of the medicine envelope (b) provides a medicine envelope for the description of the pharmaceutical preparations and the guidance of the pharmacy; , 해당 약국에 이를 배포하여 약국을 찾는 손님에게 약과 함께 전달되어 광고를 하게 되는 약 봉투 배포단계로 이루어지는 것을 특징으로 한 약 봉투를 이용한 광고방법.Advertising method using a medicine bag, characterized in that consisting of distribution of drug envelopes that are distributed to the pharmacy and delivered to the customer visiting the pharmacy to advertise. 제 1항에 있어서,The method of claim 1, 사용되어지는 약 봉투는 앞면(a)의 광고란(a')에 광고주의 광고가 삽입되고 뒷면(b)에 조제약의 설명과 약국의 안내로 구성되어 있는 것을 특징으로 하는 약 봉투를 이용한 광고방법.The medicine envelope to be used is an advertisement method using a medicine envelope, characterized in that the advertisement of the advertiser is inserted into the advertisement field (a ') of the front side (a) and the description of the pharmaceutical preparation and the pharmacy guide on the rear side (b). .
KR1020010004408A 2001-01-22 2001-01-22 advertising method using of a medicine envelope KR20020062541A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160055332A (en) 2014-11-07 2016-05-18 주식회사 크론티어스 Method for advertisement print using advertisement management program
KR20160089310A (en) 2016-07-14 2016-07-27 주식회사 크론티어스 Method for advertisement print using advertisement management program

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160055332A (en) 2014-11-07 2016-05-18 주식회사 크론티어스 Method for advertisement print using advertisement management program
KR20160089310A (en) 2016-07-14 2016-07-27 주식회사 크론티어스 Method for advertisement print using advertisement management program

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