KR20020059165A - Performance-based mobile internet advertising method and system - Google Patents

Abstract

PURPOSE: An internet advertisement service method and system is provided to offer mobile internet contents combined with advertisement to a client over a mobile communication network, and to levy advertisement fee on an advertiser based on the offered contents and advertisement. CONSTITUTION: The method comprises steps of a client accessing a contents providing server over a wireless internet(S10), the contents providing server displaying an initial page including a contents header, a detailed contents display window and an advertisement window(S20), the client selecting a detailed search menu and then the server displaying a waiting message(S30, S40), the server displaying an advertisement with a text, a graphic, a moving picture or a voice while searching for the contents desired by the client(S50), then the server displaying the first detailed search result where searched items are displayed in the header, and searched contents being displayed in the detailed contents display window(S60), the client performing the second or the third search operation if necessary(S70), the server offering a corresponding search result(S80), and the server displaying detailed data on the advertisement if the client clicks on the advertisement(S90, S100).

Description

Performance-oriented mobile internet advertising method and system {PERFORMANCE-BASED MOBILE INTERNET ADVERTISING METHOD AND SYSTEM}

The present invention relates to a method and system for performance-oriented mobile Internet advertising. In particular, when a client searches for mobile Internet content using a mobile communication means, a method and system for performance-oriented mobile Internet advertisement that combines and provides an advertisement with the content and charges an advertisement fee based on the content and advertisement provided to the client. It is about.

Currently, Internet communication systems and advertisement marketing methods and systems using mobile phones are emerging as new forms due to the rapid spread of Internet technology and mobile phones.

A schematic diagram of an advertisement marketing method and system using a wired internet communication system is as shown in FIG. 8.

The advertisement marketing system shown in FIG. 8 includes a plurality of Internet users, a client 10, a media lab company 80, an advertising sales agency, and a plurality of content providers 50, 51, 52, 53.

Media Lab company 80 through the content mall server 45 made of its own wired Internet, to secure the content providers (50, 51, 52, 53, ...) to attract advertisements as members, and also products or companies Or by acting as an advertising sales agency selling to an advertiser or an advertising agency 60 that wants to promote a content provider's homepage, the content provider 50, 51, 52, 53, ... There is no need to deal directly with the advertising agency 60, and the advertiser or the advertising agency 60 also provides statistics and standards of the content providers 50, 51, 52, 53, ..., which are secured by the Media Lab company 80. By reviewing, it is possible to easily find a method for advertising methods and effects, and there is a time and economical effect of not having to examine which wired Internet advertisements are posted.

Meanwhile, the media lab company 80 provides an advertisement requested from an advertiser or an advertising agency 60 together with other advertisements in the form of a banner advertisement or the like, and when the client 10 views the content, that is, a page view. In response to the number of clicks, the media lab company 80 analyzes the click tendency of the client 10 and charges the advertisement fee to the advertiser 60.

The method of calculating the advertising fee may be different depending on the media lab company 80. However, as shown in FIG. 8, the advertising fee is charged by the billing management system 84 held by the media lab company 80. It is calculated.

This billing management system 84 includes a statistical package 85, a billing package 86, a publication package 87, and an advance notice system 88. By calculating the statistics of the billing log 83 according to the advertisement performance calculated by the billing management system 84, the advertiser 60 is billed for the advertisement fee through the advance notice system 88.

Meanwhile, in the advertisement marketing method using the wireless Internet illustrated in FIG. 9, the client 800 receives an advertisement 800 in which the site or telephone number of the advertisement is linked in the form of an electronic mail by the media lab company 80 illustrated in FIG. 8. 10) is sent unilaterally.

As shown in FIG. 9, the mobile advertisement mail or message provides the client with a predetermined benefit such as a mobile phone charge reduction on the condition that the client receives the advertisement mail between the above Media Lab and the client. Here, the Media Lab stores the advertisement mails produced by the advertiser or the advertising agency in a server held by the Media Lab. Advertisements stored on the server are periodically sent to the client, for example in the form of SMS. Therefore, the client may not perform the operation of searching and viewing only an advertisement, and the effect is questioned as an advertisement that does not show an advertisement effect to the client even if the client views the advertisement.

In addition, in the current method of calculating the advertising fee, since the advertisement is simply transmitted to the client's mobile phone and billed according to the displayed number of times, it is difficult to find a customer interested in a specific client's interests. Difficult and measuring the effectiveness of advertising costs is also difficult.

The object of the present invention has been made in view of the above, and includes an advertisement coupled to the content, so that the advertisement can be viewed when the content is searched, and the performance-oriented mobile for enhancing the advertisement effect in the mobile Internet communication. To provide an advertising method and system.

Another object of the present invention is to provide a method and system for charging a reasonable charge based on an advertisement searched by a client in a performance-oriented mobile internet advertisement method and system, wherein the content and advertisement searched by the client are connected. Therefore, it is possible to easily grasp the client's taste, personality, interests, and the like, and to use statistics on the client as an advertisement marketing material, thereby providing a performance-oriented mobile internet advertisement method and system.

1 is a system configuration diagram schematically showing the configuration of a performance-oriented mobile Internet advertising system according to an embodiment of the present invention;

2 is an explanatory diagram schematically showing a configuration of a charging management system in a performance-oriented mobile Internet charging method and system;

3A and 3B are explanatory diagrams for explaining the functions of the advertisement serving package in the charging management system shown in FIG.

3C and 3D are explanatory diagrams for explaining the function of the statistical package in the charging management system shown in FIG. 2;

3E and 3F are explanatory diagrams for explaining the functions of the charging package in the charging management system shown in FIG.

4 exemplarily illustrates a database included in a server in a performance-oriented mobile internet advertisement system;

FIG. 5 is a flowchart illustrating a process of providing an advertisement along with the content when the client searches for the content using the mobile Internet in the performance-oriented mobile Internet advertisement system.

FIG. 6 is a diagram illustrating a display screen of a mobile phone or a personal digital assistant (PDA) in which contents and advertisements provided to a client are only texts by the advertisement method using the mobile Internet according to FIG. 5;

FIG. 7 illustrates a display screen of a mobile phone or a personal digital assistant (PDA) in which content provided to a client is composed of text only and the advertisement is provided in a graphic or voice manner by the advertisement method using the mobile Internet according to FIG. 5. As shown in the drawing,

8 is a block diagram of an advertisement marketing system using a conventional wired Internet communication system,

9 is a diagram illustrating an advertisement marketing method using a conventional mobile Internet communication system.

<Description of the symbols for the main parts of the drawings>

10: client 20: wireless transmission base station

25: switching device 30: interworking function device

40: Performance Oriented Advertising System 41: Mobile Gateway

42: server 44: billing management system

50, 51, 52, 53: content provider

60: advertiser or agency 100: content search screen

110: display screen while searching 120: content screen

150: detailed search screen 160: details screen of the advertisement

200: Ad 800: Mobile Ad Mail

In order to achieve this object, one embodiment of the present invention, the performance-oriented mobile Internet advertising system,

A client using the necessary content by accessing a performance-oriented mobile Internet content providing server using a mobile communication means,

A mobile internet content providing server for the client to prepare, store, and provide searchable mobile internet content using a mobile communication means; and

An advertiser or an advertising agency intended to advertise a predetermined product or company on the mobile Internet, and to prepare predetermined advertisement contents and provide them to a server of a performance-oriented mobile internet advertising system, and

When the client accesses the content providing server through a mobile communication means to search for a predetermined content, the advertisement requested from the advertiser or an advertising agency is combined with related content stored in the content providing server, and provided. It characterized in that it comprises a billing management system for billing the advertising fee according to the number of advertisements.

Preferably the mobile Internet advertising system according to an embodiment of the present invention,

Interworking function device for converting content provided in language for desktop computer into mobile internet,

A server for coupling the advertisement requested from the advertiser or the advertising agency to the content stored in the content providing server, and

And a billing management system that calculates an advertisement fee according to the number of times the content and advertisement are combined and provided to the client.

Preferably in the performance-oriented mobile Internet advertising system according to the present invention, the advertisement is characterized in that the text, graphics, video, video or a combination thereof.

Performance-oriented mobile Internet advertising method according to an embodiment of the present invention,

A client accessing a content providing server using a mobile communication means for content searching,

Displaying an initial search screen of the selected content,

Selecting refinements,

Associating an advertisement close to the content with the content while searching for the detailed search item;

Displaying an advertisement coupled to the content on a detailed search screen; and

And displaying an advertisement coupled to the content on another detailed search screen.

Performance-oriented mobile Internet advertising method according to an embodiment of the present invention,

A client accessing a content providing server using a mobile communication means for searching for content,

Displaying an initial search screen of the selected content,

Selecting refinements,

Associating an advertisement close to the content with the content while searching for the detailed search item;

Displaying an advertisement coupled to the content on a detailed search screen;

Selecting, by the client, an advertisement unit of an advertisement coupled to the content, and

And displaying detailed advertisement contents of the selected advertisement.

(Example)

Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 1 to 7.

1 is a system configuration diagram schematically showing the configuration of a performance-oriented mobile Internet advertising system according to an embodiment of the present invention.

The performance-oriented mobile internet advertisement system shown in FIG. 1 includes a client 10 accessing a mobile internet content providing server and searching for necessary contents by using mobile communication means such as a portable personal digital assistant (PDA) and a mobile phone, A plurality of mobile Internet content providing servers 50, 51, 52, 53, ..., which the client 10 prepares, stores and provides searchable mobile Internet content using a mobile communication means, and a predetermined product or company on the mobile Internet. The advertiser or advertising agency 60, and the client 10, which prepares a predetermined advertisement content and provides it to the server 42 of the performance-oriented mobile internet advertising system, and the client 10 provides the content through a mobile communication means. When accessing the servers 50, 51, 52, 53, ... to search for predetermined content, the advertiser or the advertising agency 60 A performance-oriented advertisement system 40 for providing advertisements requested from the content providing server 50, 51, 52, 53, ... in combination with relevant contents stored in the contents providing servers 50, 51, 52, 53, ... It includes.

8 and 9 illustrate a conventional technology, a typical mobile Internet system requires a client 10 to connect to a content providing server 50, 51, 52, 53, ... respectively through a mobile carrier 70. Search and view the content.

In the method and system for advertising marketing using the mobile / wired internet system, as described above with reference to FIGS. 8 and 9, the media lab 80 receives a request from an advertiser or an advertising agency 60 to advertise a banner on a wired internet site. Or the mobile advertisement mail 800 is transmitted to the client 10, and a predetermined advertisement fee is charged. The client 10 is given a predetermined benefit under the condition of receiving an advertisement mail from the media lab 80. .

On the other hand, the performance-based Mobile Internet Advertising Marketing System 40 according to the present invention is a mobile gateway 41 functioning as a mobile internet path by a mobile communication means, and a wired Internet made of HTML or XML. Content through the server 42, the content requested by the inter-working function (Inter-Working Function) device 30, the advertiser or advertising agency 60 to convert the content of the mobile Internet consisting of WML or XHTML Billing management system for analyzing the content stored in the server (50, 51, 52, 53, ...) to display the advertisement to the closest content to the client 10, the server 42, the content retrieved by the client 10 And a billing system 44 to generate statistics, post advertisements, and bill based thereon.

Here, the performance-oriented mobile advertising system secures a plurality of content providers, that is, content providing servers 50, 51, 52, 53,... As members by contracts, and provides the content providing server 50, to the client 10. 51, 52, 53, ...) to provide the content stored in the relevant advertisements, by performing the function of Media Labs offline. The interworking device 30 converts the content stored in the content providing servers 50, 51, 52, 53,... Of the wired internet into the content of the mobile wireless internet.

In the performance-oriented mobile advertising system described above, the inter-working function 30 is a content providing server 50 or 51 consisting of Hyper Text Markup Language (HTML) or XML (eXtensible Markup Language) for a desktop computer. , 52, 53,…) content is converted into Wireless Markup Language (WML) or eXtensible Hyper Text Markup Language (XHTML) for transmission on the mobile phone, and transmitted to the corresponding mobile carrier 70, and the mobile carrier 70 By receiving this and transmitting it to the client 10 via the switching device 25 and the wireless transmission base station 20, the client 10 can retrieve the content written in HTML for the desktop computer by the mobile communication means.

The performance-oriented mobile internet advertisement system 40 operated by the applicant of the present invention stores advertisements provided from the advertiser or the advertising agency 60 in the server 42, and the server 42 provides a plurality of mobile internet content providing servers. When the client 10 searches for and provides content provided from (50, 51, 52, 53, ...), the client 10 performs a function of combining the content and the advertisement most closely related to the content. This function analyzes the contents of the content providing server 42 in advance, stores the contents in the server 42, and connects the advertisements requested from the advertiser or the advertising agency in the form of a link in advance, so that the client 10 corresponds to the corresponding contents. When searching for content, you can instantly combine ads closely related to the content.

Here, the advertisement stored in the server of the performance-oriented advertising system may be a text advertisement consisting of text only, a graphic advertisement including a graphic, a voice advertisement including a voice, a video advertisement consisting of a flash, and the like. Can be done.

On the other hand, the performance-oriented mobile Internet advertising system 40 includes a plurality of tables, that is, a database as shown in FIG. 4 to effectively calculate the advertising fee. As shown in FIG. 4, the plurality of databases specifically include a mobile operator table 101, a host member table 102, a weight criterion 103, a host classification 104, and a weight classification 105. , Advertiser classification 106, interposition table 107, advertiser table 108, advertising agency table 109, and the like.

When the client 10 accesses the content providing servers 50, 51, 52, 53, ... through the mobile gateway 41 to search for predetermined mobile Internet content, the content providing servers 50, 51, 52, 53 , ..., together with the corresponding content stored in the server 42, the associated advertisement stored in the server 42 to be displayed on the screen of the mobile phone of the client 10. A process and an example of combining such content and advertisement will be described later with reference to FIGS. 5 to 6.

Here, the performance-oriented mobile Internet advertising system 40 according to an embodiment of the present invention may include a separate wired Internet content mall (not shown), the present invention is not specific to any one example, only It should be recognized that it is not limited.

In addition, in FIG. 1, the performance-oriented mobile internet advertisement system 40 is configured by the statistical package 45 for advertisements in a system as shown in FIG. 2 for advertisements combined with content retrieved by the client 10. Collect the statistics and combine the new advertisements with the relevant contents of the delivery package 47, i.e., the content providing server 50, 51, 52, 53, ..., and display the advertisements; That is, it includes a billing management system 44 for billing the advertiser or the advertising agency 60 based on the billing (billing) package 46 for calculating the advertising fee based on the number of times of content search of the client 10.

FIG. 2 is an explanatory diagram schematically showing the configuration of the billing management system 44 in the performance-oriented mobile Internet advertising method and system 40.

The billing management system 44 is composed of a statistical package 45, a publication package 46, a billing package 47, and a prior notice system 48. Here, the advance notice system 48 is used to calculate the advertising fee with the advertiser or the advertising agency, which will be described in detail with reference to FIGS. 3A to 3F.

Hereinafter, the statistical package 45, the publication package 46, and the billing package 47 of the billing management system 44 will be described in detail with reference to FIGS. 3A to 3F. 3A and 3B are explanatory diagrams for explaining the function of the ad serving package, FIG. 3C and FIG. 3D are explanatory diagrams for explaining the function of the statistical package 46, and FIGS. 3E and 3F are diagrams of the charging package 47. It is explanatory drawing explaining a function.

3A and 3B are explanatory diagrams illustrating the function of an advertisement serving package. In FIG. 3A, the advertisement serving package receives advertisement contents requested from an advertiser or an advertising agency 60, examines the contents of the advertisement, and examines a predetermined advertisement. Follow the posting instructions to edit your ad content and assign seats. Here, the seat allocation of the advertisement determines the display form of the advertisement on the display screen 11 of the mobile phone or personal digital assistant (PDA) illustrated in FIG. 5, for example, on the top, bottom, or bottom of the content. It assigns ad placement positions such as to be displayed. After the content editing and the seating are completed, the advertisement is stored in the server 42, and the advertisement contents are linked and stored in the related contents stored in the content providing server 50, 51, 52, 53, ... by link or the like. do.

When the client 10 requests the content stored in the content providing server 50, 51, 52, 53, ..., as shown in Figs. 5 and 6, it is provided to include an advertisement in the content. By providing the client 10 with the advertisement having the closest relation to the content, the advertisement effect can be maximized and the rejection of the advertisement can be significantly reduced.

The delivery package 47 exemplarily shows a path through which an advertisement requested from an advertiser or an advertising agency 60 moves to the mobile communication provider 70 and a host member 71 that is a separate member. That is, the advertisement requested from the advertiser or the advertising agency 60 is provided to the client 10 via the mobile communication provider 70 and the host member 71 which is a separate member.

3C and 3D are explanatory diagrams for explaining the function of the statistical package 46, and analyze statistics for the corresponding result of the client 10 according to the advertisements shown in FIGS. 3A and 3B, that is, connection or click. By providing the information to the advertiser or the advertiser 60, it is provided to the advertiser so that it can be used as marketing materials used for requesting the correction or renewal of the advertisement content. In addition, FIG. 3D is connected to the client 10 and the mobile service provider 70 to collect statistics.

3E and 3F are explanatory diagrams exemplarily illustrating an effective charging calculation method in the charging calculation package. If the billing package 47 shows a response to an advertisement such as the client 10 clicking on an advertisement provided with the content, the server 42 reduces the information usage fee to the client, or a percentage of bonus points. Providing the to induce the client 10 to respond more actively to the advertisement provided with the content. The content provider 50 provides the server 42 with a certain percentage of the fee for using the billing calculation package, and the server 42 pays the advertisement fee posted from the advertiser or the advertising agency 60. The advertising fee is provided to the mobile communication service provider 70 with a part of the line fee. The billing package 46 is commonly provided to the advertiser or the advertising agency 60, the mobile service provider 70, and the host member 71, which is a separate member, to effectively calculate the advertising fee.

4 is a diagram exemplarily illustrating a database included in the server 42 in a performance-oriented charging system. As the performance-oriented mobile Internet charging system has such a database, a more effective and efficient billing management system 44 such as advertisement correspondence of the clients 10 can be realized.

Hereinafter, an advertisement method using the mobile Internet by the client 10 will be described in detail with reference to FIGS. 5 to 7.

FIG. 5 is a flowchart illustrating a process of providing an advertisement together with the content when the client 10 searches for the content using the mobile Internet. FIG. 6 is a flowchart of the client 10 by the advertisement method using the mobile internet according to FIG. 5. ) Is a view showing a display screen of a mobile phone or a personal digital assistant (PDA) in which contents and advertisements provided with text are text only, and FIG. 7 is a view of a client 10 by the advertisement method using the mobile Internet according to FIG. 5. ) Is a view showing a display screen of a mobile phone or a personal digital assistant (PDA) in which content provided to the user's content is composed of text only and advertisements are provided in a graphic or voice manner.

In FIG. 5, the client 10 accesses the wireless Internet through a mobile intercom to search for content stored in a specific content providing server server among a plurality of content providing servers 50, 51, 52, 53. ). The specific content providing server displays an initial display screen (reference numeral 110 in FIGS. 6 and 7) for content search (step S20). As shown in FIGS. 6 and 7, the initial display screen 110 includes a header part 12 of the content including the announcement text or an advertisement of the content provider 50, 51, 52, 53,... The detail item display unit 13 of the, and the lower portion of the display screen includes an advertisement unit 14 for displaying an advertisement.

In step S30 of FIG. 5, when the client 10 selects one of the detailed search items and performs a detailed search, for example, when selecting item 1, the display screen of the client 10. In step 110, a message of "searching" or "please wait for a while" is displayed first for about 1 to 2 seconds, which is a time required for detailed search of the corresponding content (step S40).

During this detailed search time, the server 42 displays the advertisement (reference numeral 200 of FIG. 6 and reference numeral 200 of FIG. 7) composed of text, graphics, video, or voice provided from an advertiser in the detailed content 120 of the content providing server. Insert (step S50). Accordingly, the first detailed search screen 150 displayed on the screen of the client 10 includes a header unit 15 displaying the searched detailed items, a detailed search content unit 16 of the contents, and an advertisement unit 17. (Step S60).

If necessary, when the second and third detailed searches are performed (step S70), a corresponding search screen is provided (step S80).

Here, depending on the embodiment, the second or third detailed search screen may continue to provide the same advertisement, or may provide different advertisements to the detailed search screen, respectively.

On the other hand, when the client 10 selects the advertisement unit 17 included in the first detailed search screen 150 (step S90), the details of the advertisement are displayed (step S100).

Here, the advertisement 200 included in FIGS. 6 and 7 may be simply made of text, and may be realized as a graphic advertisement including a logo of a company, a video advertisement consisting of a flash, or an advertisement including a voice. Can be. In particular, an advertisement including a graphic, a video, a voice, etc. may be increased in terms of an advertisement effect, and may be transformed into a simple game form.

According to the above embodiment, the performance-oriented mobile Internet advertising method and system of the present invention includes advertisements coupled to the contents, so that the client can view the advertisements when searching for the contents, and thus the advertising effect in mobile Internet communications. Provided is a performance-oriented mobile advertising method and system that can increase.

According to another embodiment described above, the mobile Internet advertising method and system of the present invention provides a method and system for charging reasonable charges based on advertisements retrieved by the client, and the content and advertisement retrieved by the client are connected. It is possible to easily grasp the client's taste, personality, interests, and the like, and to use statistics on the client as an advertisement marketing material, thereby providing a performance-oriented mobile internet advertisement method and system.

The above embodiments are presented by way of example in order to facilitate understanding of the present invention. However, this invention is limited to the above embodiment and is not interpreted. It is understood that various improvements and modifications made in accordance with the spirit of the present invention also fall within the technical scope of the present invention.

Claims (10)

In the performance-oriented mobile Internet advertising system, A client accessing a mobile Internet content providing server using a mobile communication means and using the necessary content; A mobile internet content providing server for the client to prepare, store, and provide searchable mobile internet content using a mobile communication means; and An advertiser or an advertising agency intended to advertise a predetermined product or company on the mobile Internet, and to prepare predetermined advertisement contents and provide the same to a server of the mobile Internet advertising system, and When the client accesses the content providing server through a mobile communication means to search for predetermined content, the client provides an advertisement requested from the advertiser or an advertising agency in combination with related content stored in the content providing server, and the advertisement. Billing management system to calculate the advertising fee based on the frequency A performance-oriented mobile Internet advertising system comprising a. The method of claim 1, Interworking function device for converting content provided in language for desktop computer into mobile internet, A server for coupling the advertisement requested from the advertiser or the advertising agency to the content stored in the content providing server, and A billing management system that calculates an advertisement fee based on the number of times the content and advertisement are combined and provided to the client. A performance-oriented mobile Internet advertising system characterized in that it further comprises. The performance-oriented mobile internet advertising system of claim 1, wherein the advertisement is text. The performance-oriented mobile internet advertisement system of claim 1, wherein the advertisement comprises a logo representing a company logo and a product. The performance-oriented mobile internet advertising system of claim 1, wherein the advertisement is made of voice. The performance-oriented mobile internet advertising system of claim 1, wherein the advertisement is a video. The performance-oriented mobile internet advertising system of claim 1, wherein the advertisement is a combination of text, graphics, video, and video. In the performance-oriented mobile Internet advertising method, A client accessing a content providing server using a mobile communication means for content searching, Displaying an initial search screen of the selected content, Selecting refinements, Associating an advertisement close to the content with the content while searching for the detailed search item; Displaying an advertisement coupled to the content on a detailed search screen; and Displaying the advertisement combined with the content on another detailed search screen; Performance-oriented mobile Internet advertising method comprising a. In the performance-oriented mobile Internet advertising method, A client accessing a content providing server using a mobile communication means for content searching, Displaying an initial search screen of the selected content, Selecting refinements, Associating an advertisement close to the content with the content while searching for the detailed search item; Displaying an advertisement coupled to the content on a detailed search screen; Selecting, by the client, an advertisement unit of an advertisement coupled to the content, and Displaying detailed ad content for the selected ad Performance-oriented mobile Internet advertising method comprising a. 10. The method of claim 8 or 9, wherein the advertisement is a combination of text, graphics, video, and video.