KR20020052241A - Internet Advertising Method Using Payment Confirming Button - Google Patents

Abstract

PURPOSE: A method for the Internet advertising by using a payment confirmation button is provided to promote the effect of advertising and the clicking rate of an AD and to enhance the concentration on the advertising by interlocking the AD with a payment process and stimulating the interests of the Internet users. CONSTITUTION: A buyer clicks a payment request button after ordering articles in a shopping mall(203). The name of an AD file of a record including the key field value identical with the variable SID(Session Identification) value is referred from an advertising management table(204). A page is changed into a payment page on which the AD file is displayed as the payment confirmation button. On the payment page, the payment is processed with the input of the information of a receiver and the buyer and the payment method. The variable SID values are changed sequentially with response to the clicking of a purchase button. On the payment page of another buyer, a different AD is displayed. The ADs used as the payment button are circulated.

Description

Internet Advertising Method Using Payment Confirming Button}

The present invention relates to an advertisement method through the Internet. In the conventional Internet advertisement, when an Internet user clicks a banner or video advertisement, the advertisement contents are obtained by showing the corresponding contents or moving to a site linked to the advertisement. It is true that the rate of internet access is low and therefore there are not many negative views in terms of efficiency and effectiveness of internet advertising.

As a way to improve the advertising efficiency by increasing the concentration of advertisements of Internet users, we provide free lottery tickets and free sweepstakes in exchange for clicks on advertisements. That's true, but overall, it's still insignificant.

The technical problem to be achieved by the present invention is to link the advertisement to the payment step that must go through when ordering products in the Internet shopping mall, by presenting a variety of considerations to the Internet users (buyers) to purchase the product by inducing interest The purpose of the present invention is to improve the advertising effect and the click rate (advertising rate of internet users clicking on the advertisement) and to provide a means for improving the concentration of advertisement.

1 is an overall configuration diagram of the Internet advertising method using the payment confirmation advertising button

2 is a flow chart showing the advertising circulation process using the payment confirmation advertising button

3 is a flowchart illustrating an advertisement circulation process using a payment request button.

4 is a lottery purchase flowchart

5 is a lottery drawing flow chart

6 is a winning application chart

7 is a winnings payment flowchart

8 is a payment screen including the payment confirmation advertisement button

9 is an exemplary view of a lottery purchase screen

10 is an illustration of a lottery ID designation screen

* Explanation of symbols for main parts of the drawings

10: Buyer

20: Advertiser

30: wired and wireless Internet

40: Linked site with advertisement button

100: shopping mall operation system

110: shopping mall management server

120: shopping mall DB

130: Ad management module

140: DB related to advertisement

150: Bank BMS

160: payment system

The present invention provides a shopping mall operation server 110 for providing a wired and wireless Internet (30) connection environment to the Internet user,

A shopping mall DB 120 for storing data such as member information, product information, order information, payment information, delivery information, return information, exchange information, refund information, and inventory information related to the operation of the shopping mall;

A shopping mall operating system 100 including a DBMS for operating a shopping mall in association with the shopping mall DB;

A payment system 160 for performing a payment process when a buyer purchases a product in a shopping mall;

A bank BMS 150 for confirming the deposit from the buyer and reflecting the deposit confirmation to the mall DB through the mall operating system;

In conjunction with the payment confirmation process of the shopping mall operating system payment interlocking advertising module 130 for performing Internet advertising using the payment confirmation advertising buttons (purchase button, cancel purchase button),

As a result of the execution of the payment interlinked advertising module, that is, the Internet advertising method using the payment confirmation advertising button consisting of the advertisement DB 140 including advertisement access information, donation management information, lottery release information, winner information, etc. It will be described in detail with reference to the accompanying drawings.

1 is an overall configuration diagram of an internet advertisement method using a payment confirmation advertisement button.

Member information table including data such as member ID, password (password), name, phone number and address related to the shopping mall operation;

A product information table including data such as a product code, a product name, a product specification, a purchase price, a sale price, a sales type, supplier information, and inventory information;

An order information table including data such as order information, payee information, order product code, order date, order quantity, and transaction code;

A payment information table including data such as transaction code, payment method, amount to be deposited, confirmation of deposit, expected date of deposit, date of deposit, transaction approval information and deposit and withdrawal information,

A delivery information table including a transaction code, a desired delivery date, an actual delivery date, and recipient information;

Return information table including data such as transaction code, reason for return, return date, action details, action date, exchange information, refund information,

A shopping mall DB 120 for maintaining a shopping mall operation information, comprising a code information table including data such as a member management code, a sales type discrimination code, a manager code, a shopping mall member company code, and a product code;

A shopping mall operating system 100 including a DBMS for performing a general process related to operating a shopping mall by interworking with the shopping mall DB 120;

By providing a wired and wireless Internet (30) connection environment to the Internet user, the shopping mall operation server 110 for accessing the shopping mall to use the services provided by the product purchase or shopping mall, and

In conjunction with the payment process of the shopping mall operating system, the purchaser 10 clicks on the payment screen for purchase confirmation (purchase or purchase cancellation) of the ordered product (purchase button or purchase cancel button; Button ") billing interlocking advertising module 130 for performing the Internet advertising using;

An advertisement management table including information related to the operation of the payment linked advertisement module, that is, information such as advertisement file name, advertisement code, advertiser, advertiser site address, etc .;

An ad access table including information such as an ad code, an e-mail address, a lottery ID, an ad click count, an ad access path, and an access time;

Reserve management table including member ID, reserve management account, deposit and withdrawal data, etc.,

A donation management table including donor name, donation deposit data, donation destination and withdrawal data,

A lottery ticket release table including data such as an advertisement code, a lottery ID, an e-mail address, a lottery number, and a lottery release date;

Winner information table including data such as advertisement code, lottery ID, winner e-mail, and prize money,

A payout table that contains information such as lottery ID, winner's e-mail, deposit account, deposit amount, and deposit date;

An advertisement fee settlement table including data such as an advertisement code, the number of times of connection, an advertisement price, a charge amount, and a deposit status; and

Ad DB 140, including a temporary data table for managing the temporary data generated when the payment interlinked advertising module is performed,

Advertiser operation server (operation server of the site (40) linked with the advertisement button) for moving to the site linked to the advertisement when the ad clicks,

In order to perform the payment process of the shopping mall, the shopping mall operation server, the shopping mall operating system, and the PG system (bank, credit card company, Cyber Money (electronic wallet, electronic money, etc.) payment gateway system of the operating company) are configured to interoperate with each other. Payment system 160,

It is composed of a bank BMS 150 to confirm the deposit from the buyer and to reflect the deposit confirmation to the shopping mall DB using the shopping mall operating system.

2 is a flowchart illustrating an advertisement circulation process using a payment confirmation advertisement button, and illustrates a process for performing an advertisement using the payment confirmation advertisement button in a payment interlocking advertisement module.

Moving the advertisement screen to a payment confirmation screen using a payment confirmation advertisement button (purchase button, cancel purchase button) as the first buyer A selects a product to order and then inputs a payment request button;

After entering the information such as buyer information, delivery location, contact information, payment method, etc. on the payment screen, the purchase file is replaced (clicked) and the advertisement file of the payment confirmation advertisement button is replaced. Selecting a product to be ordered and then entering a payment request button to move to a payment screen, and displaying another advertisement screen as a payment confirmation advertisement button (purchase button, cancel purchase button) so as to expose a plurality of advertisements evenly;

Enter the order information, payee information and payment method on the payment screen, and provide the buyers with cash (Cyber Money, Cyber Money, Points, etc.) when paying for the purchase of goods in the shopping mall or clicking on advertisements. According to the method of using the bonus) consists of the steps of helping the disadvantaged, earning, lottery purchase and detailed implementation process will be described with reference to the drawings.

The buyer 10 uses the wired / wireless Internet 30 to place a product order in a shopping mall (hereinafter referred to as a "shopping mall") including a payment interlocking advertisement module 130 and a shopping mall operating system 100 for operating the same. When the request button is input (203), the user moves to a payment screen including a payment confirmation advertisement button (see FIG. 8; hereinafter referred to as a "payment screen"), and selects a member purchase or a non-member purchase from the payment screen. Enter the password and then click the Membership Confirmation button to confirm that you are a member. Enter information such as payee information and payment method, and click the Buy button to complete the payment.If you choose to purchase a non-member, order information, payee information, and payment. Enter data such as the method and click the purchase button to complete the payment. (Step 204, Step 205 "Buy")

It is common for a shopping mall to have a large number of advertisements. When one advertisement is used as a payment button, the advertisement is intensively connected to a specific advertisement that is used as a payment button. ("Purchase" in steps 204 and 205) The advertisement used as the advertisement button is circulated.

The total number of advertisement files (AD_Tot) to be used as the payment confirmation advertisement button on the payment screen is 10 (step 201), and each advertisement file name is AD1, AD2, AD3, ...., AD10. In the advertisement management table of the advertisement DB including information about advertiser, buyer, and the like (name, e-mail, etc.), the values of the corresponding key fields are 1, 2, 3, ..., 10, respectively. When the initial value of the variable to be used when extracting the advertisement file name from the advertisement management table is set to "1" (step 202 "SID = 1"), the advertisement circulation process will be described as an example.

If a pre-purchaser A enters (or clicks) a payment request button after ordering a product in a shopping mall (203), the screen moves to a payment screen, where the advertisement file name used as the payment confirmation advertisement button is "AD1". Since the SID initial value in step 202 is "1", referring to the advertisement File name of the record whose key field value is "1" in the advertisement management table, it becomes AD1).

In the same payment screen, enter information such as ordering information and payment method, and use the bonuses (cash, cyber money or points) paid for the ad click price (or "product price + ad click price"). If you select from Help, Earn or Purchase Lottery (Step 204) and then click the Buy button (Step 205 "Buy"), the value of SID is "2" (since "SID = SID +1") (Step 206). Since the value is not larger than AD_Tot (step 208), when the buyer B subsequently selects the ordered product and then enters the payment request button 203 and moves to the payment screen, the advertisement file name used as the advertisement button is "AD2" (in the Ad Manager table, referring to the ad file name of the record whose key field value is "2", it becomes AD2) and the SID value is "3" (since "SID = SID +1"). . According to the operation policy of the shopping mall, the buyer may use only the "advertising click price" or the "product purchase cost + ad click price" through the process of selecting the cost usage method (choose from helping neighbors, earning, or purchasing lottery tickets). You may.

In the case of using "product purchase price + ad click price", it is necessary to confirm the validity of the payment according to the payment method.

In case of online deposit, according to the selected cost method, help the disadvantaged, accumulate, purchase the lottery, store the data in the temporary data table, and when the buyer makes a deposit into the designated account of the shopping mall, the shopping mall manager will send the bank CMS. After confirming the deposit through the bank and reflecting the completion of the deposit in the shopping mall DB, the data record of the depositor is moved from the temporary data table to the corresponding table (storage management table, donation management table or lottery ticket release table), and the document is validated. If the deposit is not received after the period is over, the manager in charge of the shopping mall reviews the data (invalid data) and deletes it from the temporary data table to confirm the validity of the consideration.

When paying using a credit card or cyber money, when the buyer clicks the purchase button, the shopping mall may request a "transaction request" with the data transmission including the transaction details through the payment server of the credit card company or the cyber money company. When the transaction is approved by the credit card company or the Cyber Money company's payment server, the transaction is completed and the process after step 204 is performed, and the result is determined according to the selected cost usage method. Donation management table or lottery ticket release table).

In step 208, if the value of SID is compared with the value of AD_Tot, and the condition is " SID≤AD_Tot " condition, the advertisement file of the payment confirmation advertisement button is continuously repeated until SID = AD_Tot, that is, SID is 10. From S10 to AD10, and when the SID is 11 (step 208 "SID> AD_Tot"), the SID starts again from 1 (step 202), so the advertisement file name of the payment confirmation advertisement button is AD1.

When the buyer clicks the purchase button (1004 in FIG. 8) among the payment confirmation advertisement buttons on the payment screen, help the needy neighbors (220), earn (240), buy the lottery (300), etc. according to the selected use method in step 204. In addition to this, the mall operator can add and operate various services, and in case of providing cyber money or points as a bonus, cash is used.

If you click the payment confirmation advertising button (purchase button 1004, cancel button 1005) or the advertising button 1004a in the process of helping the disadvantaged, earned, lottery purchase, the site linked to the corresponding advertising button After moving to the server of the moved site, "reservation check, donation check, lottery ID designation", etc. is performed, "reservation check, donation check, lottery ID designation" to perform in the server environment to perform The program (applet) can be installed and run in a specific subdirectory of the advertiser's operation server.

If you choose to help the disadvantaged (220) and click the payment confirmation advertising button, go to the site linked to the advertising button (see 40 in Figure 1), and when the donation confirmation screen appears, enter the amount to donate and click the OK button to confirm Transfer the data to the shopping mall management server 100, and ends the process by storing the data in the advertising DB 140 in the payment linkage advertising module. At this time, the data of the donor does not need to be input separately because it is linked to the data entered when purchasing the product. In the shopping mall, the public (unspecified Internet users accessing the shopping mall) can view the list of donors, the amount of donation, and the status of donation management, thereby enhancing transparency.

If you select the earning 240 and click the payment confirmation advertising button, go to the site linked to the advertising button (see 40 in Figure 1), and when the deposit confirmation screen appears, click the OK button to confirm the data to the shopping mall operating server (100) ) And the process is terminated by storing the data in the advertisement DB 140 in the payment interlocking advertisement module. In the process of storing the reserve data in the above process, if the means to operate the reserve in the shopping mall operating system, if the operation, the method of storing and managing in the shopping mall DB will also be effective.

If you select the lottery purchase (300) and click the payment confirmation advertisement button, the lottery purchase procedure is performed. When the lottery purchase screen is displayed, the lottery number is confirmed on the screen, and the advertisement button is clicked to the site linked to the advertisement button. Move. When the lottery ID designation screen appears after moving the site, specify the lottery ID on the screen and click the OK button to transfer the related information to the shopping mall operation server, and store the related information in the advertisement DB through the payment linkage advertisement module. The purchase is completed, the detailed process will be described in the description of the lottery purchase flow chart.

If the purchaser clicks the cancel purchase button (1005 in FIG. 8) on the payment screen (step 205 "Cancel Purchase"), the SID value is not changed and returns to step 203, which is the waiting state of the next buyer, linked to the cancel purchase advertisement button. Go to the site.

In the advertising circulation method, the value of the variable SID is not used as a key filed value, and the name of the advertisement file is the common part and the variable correspondence part (e.g., when the advertisement file name is AD1, "AD" is the common part. And "1" is a variable correspondence part), and describes an embodiment in which a string in which the variable correspondence part is replaced with the value of SID is used as the name of the advertisement file to be used as the advertisement screen of the payment confirmation advertisement button. if,

The initial value is " 1 " (step 202 " SID = 1 "), and the total number of AD files (AD_Tot) to be used as the payment confirmation advertisement button on the payment screen is 10 (step 201), and each file name is AD1. , AD2, AD3 .... AD10,

When the first purchaser A clicks the payment request button after ordering the product in the shopping mall (203), the screen goes to the payment screen, and the advertisement file name used as the advertisement button becomes "AD1". (The initial SID value in step 202 is " 1 ", so AD & "SID" = AD1) Entering data such as orderer information, payment method, and payment method selection on the payment screen (step 204) and clicking the purchase button (step 205 "Buy") SID Since the value of S becomes "2" (step 206 "SID = SID +1"), and the value of SID is not greater than AD_Tot (step 208), buyer B selects the ordered product and then clicks the payment request button (203). If the user moves to the payment screen, the advertisement file name used as the advertisement button is " AD2 " and the SID value is " 3 " (since step 206 " SID = SID + 1 "). In the case of "SID≤AD_Tot" condition comparing the value of AD_Tot value, SID = AD_Tot, that is, SID is 10 Continue to cycle until the advertisement file of the payment confirmation ad button is changed sequentially from AD1 to AD10. When the SID reaches 11 (step 208 "SID> AD_Tot"), the SID starts again from 1 (step 202). The name of the advertisement file of the confirmation advertisement button is AD1. In order to circulate the advertisement file, the advertisement file was named AD1, AD2, ..., AD10. However, ADA, ADb, ..., ADj, etc. were changed to change the SID value from a to j sequentially. It is also possible to apply a circulating method.

In the same way as above (using the value of the SID as part of the name of the advertisement file to associate the matching advertisement file, or matching the advertisement file name of the record with the key field value matching the value of the SID in the advertisement management table). To advertise the advertisement button of the advertisement button, but fix the advertisement file name of the payment confirmation advertisement button (example AD) and change the names of the ten target advertisement files sequentially to the fixed advertisement file name. It can be applied by the method, for example, when operating in this way,

When the name of the fixed advertisement file is AD and the names of the ten target advertisement files are AD1, AD2, AD3 ... AD10, respectively, according to the above process, if the SID value in step 204 is "2", the AD & SID is If you copy the advertisement file, that is, the advertisement file named AD2, and the file name is AD, the advertisement file of AD2 becomes the advertisement button.

By circulating the purchase button and the cancel purchase button as the same advertisement screen, and adding or subtracting a certain value to the value of the key field used in the cycle of the purchase button as the key filed value You can apply a different method of advertising screen between the purchase button and the cancel purchase button, but when the cancel button is clicked, the process of helping the disadvantaged (220), earning (240), purchasing the lottery (300) is not performed. Do not.

The ad management process for adding or deleting an ad describes the key field (when adding a new ad or deleting an existing ad) when associating the value of the variable SID with a record that matches the key filed value in the ad management table. The Key Filed) value is automatically updated to perform the process.

When the advertisement is circulated by using the value of the variable SID as part of the advertisement file name, the values of the SID and the values of the part linked with the SID value of the advertisement file name are managed to match.

In a method of associating an advertisement with a purchase button and a cancel purchase button on a payment screen, an embodiment of the case where an advertisement screen is not used as a button will be described. When the purchase button or the cancel purchase button is clicked, an advertisement screen is displayed. In the method for circulating the above, the above-described method is applied.

A method of circulating the advertisement of the payment confirmation advertisement button, which limits the number of clicks of each advertisement used in the circulation of the advertisement, and sequentially rotates the advertisement when the limited number of clicks is filled, or

The running time of each advertisement is limited, and when the limited running time elapses, the advertisement can be easily applied by changing the advertisement sequentially. When a plurality of buyers click each payment request button during a specified time, the designated time when the advertisement screen of the payment confirmation advertisement button to be moved to the payment screen and viewed is called a running time.

3 is a flowchart illustrating an advertisement circulation process using a payment request button. The process of circulating the advertisement of the payment confirmation advertisement button is different from the case of FIG. 2 when the value of the SID is changed.

When the purchaser 10 orders a product in a shopping mall using the wired / wireless Internet 30 and inputs a payment request button (203), the purchaser 10 moves to the payment screen (see FIG. 8), and the SID value before clicking the payment request button is " 1 "(step 202" SID = 1 "), the advertisement File name to be used as the payment confirmation advertisement button on the payment screen is AD1 and the value of SID is" 2 "(step 206" SID = SID + 1 ").

As a method of differentiating the advertisement of the purchase confirmation button and the cancel purchase button, which is the payment confirmation advertisement button, the advertisement file of the ranking (in the order of the advertisement circulation) before or after the advertisement file to be used as the purchase button is used as the cancel purchase button. The value of the SID used as the selection means of the advertisement file to be used as the purchase button is increased and used as the selection means of the advertisement file to be used as the purchase cancel button. Embodiments other than the circulation process of the advertisement are as described above with reference to FIG. 2.

4 is a flowchart of a lottery purchase, in which a buyer selects a lottery purchase on a payment screen and clicks a purchase button to perform a lottery purchase procedure.

In general, bonuses (points, cash, cyber money, etc.) are not paid to general purchasers who are not registered as members, and the bonuses provided for the purchase of the product and the bonuses provided for the ad click are combined. If you operate the internet advertisement using the payment confirmation advertisement button to use it, you can expect to increase sales.

If the unit price per lottery ticket is 100 won, an example of the case where a buyer who has received a bonus equivalent to 250 won in purchase of two lottery tickets when purchasing a product and an advertisement is purchased is shown in the lottery purchase flowchart 300. With reference to the above,

The number of available purchases is 2 (step 301 n = 2) and the number of purchases starts at 0 (step 302 m = 0). If the purchaser designates the lottery number (303) and clicks the duplicate confirmation button 304, the DB search 305 determines if the result is a duplicate (step 306 "duplicate") and re-designates the lottery number (step 306). Confirm the lottery number (307) and the number of purchases m is 1 (step 308 "m = m + 1")

At this time, since "n> m" (step 309), the process returns to step 303 to designate a new lottery number, and the above procedure (steps 303 to 307) is performed to purchase two lottery tickets. After completing the process (step 309), the process of specifying the lottery number is completed, and when the user clicks the confirm button (310), he / she moves to the site linked to the payment confirmation advertisement button (see 40 in FIG. 1) and specifies the lottery ID of the site. In the screen (refer to FIG. 10), when the buyer designates the lottery ID and clicks the confirmation button, the data including the lottery ID and the confirmation button input (click) value is transmitted to the shopping mall operation server (see 100 of FIG. 1) and the payment linkage advertisement The lottery purchase process is terminated by storing in the advertisement DB (see 140 of FIG. 1) through the module (see 130 of FIG. 1).

In the above process, the unused balance is 50 won, and in the case of the member, the balance is automatically accumulated in the member's reserve management account at the end of the lottery purchase process for convenience.

5 is a lottery drawing flow chart,

At the time of drawing, limit the number of lottery tickets for each order and draw a lottery ticket when the limited number of lottery tickets is reached;

Lottery lottery lottery tickets for each order can be designated in advance and posted on the relevant website, and when the lottery date arrives, the lottery draw can be operated.

If the above conditions are satisfied in the lottery method, it is possible to operate the lottery lottery automatically and the lottery lottery manually.

In case of automatically starting the lottery lottery, a lottery lottery will be made using the lottery start signal when the designated lottery date is reached or when the limited number of lottery tickets are reached.

In the case of starting a lottery draw manually, the person who has been granted the lottery ticket (designated by the mall) shall draw the lottery after the designated lottery date has elapsed or after the limited number of lottery tickets have been reached.

Referring to the flowchart, when a lottery signal is input according to the above method (351), at that moment, the 1/100 second digits are stored in the variable c at the time of the shopping mall management server (352), and the number of lottery digits is specified. Set the value of variable n to "1,000,000" (when the number of lotteries is 6 digits) and the value of variable c determined in step 352 by setting the value of variable Lno to "0" (step 353) to store the winning lottery number. Starting at step S, a random number Rc is generated (step 354).

If the value of this random number (Rc) is n digits (e.g. 1 million digits if n = 1,000,000), then the number of digits in the issued lottery contains the number corresponding to Rc (step 355 "Yes"). ) The lottery number is confirmed as Lno = Lno + (Rc xn) (step 357; if Rc equals 3, then Lno = 0 + (3 x 1,000,000) = 3,000,000, i.e. the million number becomes 3), The value becomes "100,000" (step 358 "n = n / 10") and if the value of n is greater than or equal to "1" (step 359 "n ≥ 1"), c = Rc and step 359 in step 354. Do it repeatedly. If all the digits have been confirmed, " n < 1 " (step 359). The above process is repeated according to the number of lottery tickets to be won, and if the group is divided differently, the method of drawing a group is performed in the same manner as above. The initial value of becomes 1 (in step 353, "n = 1").

FIG. 6 is a flow chart of a request for winning a prize. When checking whether a lottery has been won on a shopping mall site, if the user inputs an e-mail and selects a member or a non-member and clicks the check confirmation button (step 501) through a DB search (502). If the winner is confirmed (step 503 example), the data for input is different from the case of member and non-member.

When the member is selected in step 501, the member ID (or password) is input and a member authentication (confirmation) process is performed (504). As a result of the member authentication (confirmation), it is confirmed that the member is a member (step 505 "Yes"). If the number input box is activated, the winner enters the relevant data and clicks the OK button to apply it to the DB to end the prize application process (steps 506 and 507), and if the member verification fails (step 505 "no"). The deposit bank and account number input box is not activated and the process ends without reflecting the DB.

If the non-member is selected in step 501, the winner's name, lottery ID, lottery number, telephone number, deposit bank and account number are entered, and then the confirmation button is clicked (step 508). If it is determined (step 509), if it is matched (step 510 "Yes"), the input data is reflected in the DB (step 507) and the prize money application process is terminated and if it is not matched (step 510 "No"). The process ends without reflecting the input data in the DB.

If the winner knows his / her winning lottery number, he / she selects a member or a non-member, and if the member is a member, steps 504 to 507, and if a member is a member, steps 508 to 510 and step 507 to apply for a payment.

FIG. 7 is a flow chart of a payout, in which a person in charge of a shopping mall specifies a lottery ticket to be searched in a payout menu using a shopping mall operating system, a corresponding period, a payment, and an unpaid payment, and clicks a search button (601) to search a DB. If the relevant data is displayed on the screen (602), review the winning applicant's data on the screen, and use a wired or wireless telephone to call the winning applicant and verify the identity (603), and if there is nothing wrong (step 604 "confirmation") to the designated account After depositing the winnings and confirming the payment completion (605), the winners will be sent to the winners by e-mail, and the winnings will be reflected to the DB and the process will be terminated (step 607). Step 604 "Unconfirmed" The deposit is not made until the identity is confirmed.

The way of paying the prize money can be operated by presenting the souvenir according to the instructions or the terms and conditions of the shopping mall, by sending an online remittance, and by bringing the identification card to the shopping mall and receiving the winning prize directly. There will be.

8 is a payment screen including a payment confirmation advertisement button, the purchaser information including the member purchase and non-member purchase selection button, buyer name, telephone, H / P, address, e-mail, ID, password, membership confirmation button, etc. Form 1001,

A payee information input form 1002 for entering payee information such as payee name, telephone, H / P, address, etc. when the orderer and payee are different;

A payment method input form (1003) for inputting a payment method such as a depositor's name, a deposit account, an expected deposit date, etc. according to a payment method selected by the purchaser (buyer);

It consists of a purchase button 1004 that is clicked when purchasing an order and a purchase cancel button 1005 that is clicked when canceling an order.

In the order information input form, the ID, password, etc. are used as a means for confirming the membership when the member purchase button is selected, that is, when the member purchase is made.

9 is an exemplary diagram of a lottery ticket purchase screen, in which a desired lottery number input is entered into a lottery ticket number input box 1101 of the lottery ticket purchase screen 1100 having an initial value of "0", and clicks the lottery code confirmation button 307. If one lottery number is not duplicated, it shows the determined lottery number 1102. In addition, the lottery purchase status (1103), such as the total number of purchases, the number of purchases, and the number of remaining purchases on the screen are displayed on the screen, and after the lottery purchase is completed, the advertisement button 1004a showing the same advertisement as the payment confirmation advertisement button is clicked. Go to the site linked to the advertisement button, and when the lottery ID designation screen appears on the site, the lottery ID is designated.

FIG. 10 is an exemplary view of a lottery ID designation screen. After confirming all the numbers of lottery tickets to be purchased on the lottery ticket purchase screen, the screen is illustrated after moving to a site linked to the advertisement button by clicking an advertisement button.

Show the homepage screen (1400) of the site linked to the advertisement button in full screen through the browser, and shows the lottery ID designation screen 1200 in a small window activated on the screen, the lottery number display section of the lottery ID designation screen Enter the lottery ID in the lottery ID input column 1202 corresponding to the lottery number shown in 1201, and then click the OK button 1203 to finish specifying the lottery ID and close the lottery ID designation screen. Is activated. Regardless of the lottery number, they can all specify the same lottery ID. The lottery ID is used as a means of verifying the identity of the non-member winner when applying for a prize.

By using the payment step that is inevitably required in the trading (transaction) process of Internet e-commerce,

Internet users who purchase products in the shopping mall must click on the advertisement, thereby increasing the advertising click rate.

By rotating the screen of the advertisement used in the payment step, it is possible to expose (access) a plurality of ads evenly,

After the purchaser confirms the purchase at the payment stage, the buyer usually concentrates to check whether the payment has been successfully completed. By using this in the advertisement, the concentration of the advertisement is increased to increase the advertising efficiency.

By providing a means to use the bonus provided in exchange for the purchase of the product and the portion of the advertising revenue obtained in return for clicking on the advertisement, according to the buyer's choice, the purchase rate that actually leads to the purchase of the product among the Internet users who access the shopping mall It is effective to uplift.

Claims (8)

In the advertising method using the Internet connection environment, A database including general information related to the operation of shopping malls and Internet advertisements; As the buyer A selects a product to order and then enters a payment request button, the advertisement screen moves to a payment screen with a payment confirmation advertisement button (purchase button, cancel purchase button), As Buyer A enters the Buy button on the same payment screen, as Buyer B enters the payment request button, the Advertisement Confirmation Advertisement is used to move to the Payment screen with the Advertisement Confirmation Advertisement Button By changing the button's advertising screen, the next buyer B selects the product to order and then enters the payment request button, and moves the advertising screen to the payment confirmation screen, which is a payment confirmation advertisement button. And a shopping mall operating system for operating a shopping mall and an internet advertisement in association with the database. A shopping mall operation server for providing a wired / wireless internet access environment including the database and the shopping mall operation system for the operation of a shopping mall and an internet advertisement; A payment system for performing a payment process associated with a purchase of a product by interworking with the shopping mall operation server; A bank BMS for checking a deposit of a product price and storing deposit confirmation information in a database using the shopping mall operating system; Advertiser operation server that provides wired / wireless internet access environment for moving to the advertiser's website by clicking the advertisement in the shopping mall operation server, and improves the advertising effect and advertisement concentration by using the confirmation button in the payment process. Internet advertising method using the payment confirmation advertising button. The method of claim 1, wherein the advertisement circulation of the payment confirmation advertisement button is performed. When the first purchaser A clicks the payment request button after ordering the product in the shopping mall, the advertisement file name of the record containing the key field value that matches the value of the variable SID (see FIGS. 2 and 3) is ad managed. A first step of referring to the table; A second step of moving to the payment screen showing the advertisement file referred to in the first step as a payment confirmation advertisement button (purchase button, cancel purchase button); A third step of inputting order information, payee information, payment method, etc. on the payment screen and then clicking a purchase button to perform payment for the ordered goods; By sequentially changing the value of the variable SID by clicking the purchase button in the third step, when the buyer B orders the product in the shopping mall and then performs the first and second steps, A fourth step of showing an advertisement screen different from that of the payment confirmation advertisement button shown on the payment screen of the first buyer A, Internet advertising method using the payment confirmation advertising button, characterized in that to perform the steps 1 to 4 to circulate the advertisement used as the payment button on the payment screen. The method of claim 2, wherein the circulation of advertisements is performed using different values of variable SIDs. The name of the advertisement file is divided into the common part and the variable response part (for example, when the AD file name is AD1, "AD" is the common part and "1" is the variable correspondence part). By applying the character string replacing the variable corresponding part to the value of SID as the name of the advertisement file to be used as the advertisement screen of the payment confirmation advertisement button, If the value of the SID changes as the first buyer A clicks the payment confirmation ad button on the checkout screen, Afterwards, the buyer B can change the name of the advertisement file used as the advertisement screen of the payment confirmation advertisement button which will be seen on the payment screen, and then execute the advertisement circulation. The method of claim 1, wherein the number of clicks of each advertisement is limited by a method of circulating advertisements of the payment confirmation advertisement button, and when the limited number of clicks is filled, the advertisement circulation is performed by sequentially changing the advertisement. Internet advertising method. The method of claim 1, wherein a running time of each advertisement is defined by circulating advertisements of the payment confirmation advertisement button, and the advertisement circulation is sequentially changed by changing the advertisements sequentially after a limited running time. Internet advertising method using the payment confirmation advertising button, characterized in that. The method of claim 1, wherein the purchaser cancels the purchase of the product by clicking the cancel purchase button on the payment screen, and moves to a site linked to the cancel purchase button. The method according to claim 1, 2, 3, 4, 5, or 6, wherein an advertisement is linked to a payment confirmation button (purchase button, cancel purchase button) on a payment screen. In a way, Internet advertising method using the payment confirmation advertising button, characterized in that the advertisement screen is used to display the advertisement screen when the payment confirmation button is clicked without using the advertisement screen. The method of claim 1, wherein the means for distributing to the buyer a portion of the advertising revenue obtained in exchange for clicking on the advertisement, Step a and moving to the lottery purchase screen as the buyer selects the lottery purchase on the payment screen and clicks the purchase button; Specifying a lottery number on a lottery purchase screen of a shopping mall, and searching for a lottery DB by clicking a lottery number confirmation button; Confirming the lottery number if the search result is a valid lottery number in step b; After completing the confirmation of the lottery number, clicking the advertisement button 1004a to move to the site linked with the advertisement button, and showing the lottery ID designation screen on the moved site; When the lottery buyer clicks the OK button on the lottery ID designation screen and selects a random lottery ID, the designated lottery ID and confirmation data are transmitted to the shopping mall operation server, and the data is stored in the advertisement DB through the payment linkage advertisement module. Step e for assigning a lottery ID; Lottery number for the specified number of winners, including the step of lottery, and when the winners apply for the winnings to perform the steps d ~ e to enter the lottery ID granted to utilize the means to confirm the winners Internet advertising method using the payment confirmation advertising button, characterized in that.