KR20020046030A - A relay system for screening information and method for employing thereof - Google Patents

Abstract

PURPOSE: A video information transmission intermediating system and a method of operating the system are provided to transmit various video information items to a desired destination at a desired data and time. CONSTITUTION: A video information transmission intermediating system includes a user terminal(100), an advertisement mediation server(200), a set-top box, a display panel and a showing and monitoring device(300). The user terminal connects with a web site managed by an advertisement mediator to search and register video information and video information showing information values with respect to video information transmission date, time and destination. The advertisement mediation server receives the video information and video information showing information values to generate standard format showing data, manages a showing schedule of the showing data and calculates the number of circulating population to provide the calculated number to the user terminal at the user terminal's request. The set-top box transmits showing schedule organization data and showing records, performs insertion, deletion and rescheduling of bank data, and carries out erasure of video information. The display panel is connected to the set-top box and displays images according to the showing schedule controlled by the set-top box. The showing and monitoring device is selectively connected with the set-top box and includes a web camera for photographing circulating population.

Description

A relay system for screening information and method for employing

The present invention relates to a video information customized transmission relay system and a method of operating the same, and in particular, a video information customized transmission relay system for contracting the customized transmission of video information through simulation and performing the estimation of audience according to the screening of the video information in real time and its It is about the operation method.

As a model that generates business by transmitting and screening image information, the offline media such as over-the-air and terrestrial TVs, cable TVs, and rooftop billboards have been typical, and the online media has been realized through the wide spread of the Internet using personal computers. Internet broadcasting is typical. In recent years, an on-off-line-style image information transmission system that combines the above-mentioned offline and online is implemented at various angles.

Terrestrial and terrestrial TVs, which have a property of unidirectional uniformity for an unspecified number, have the largest representation among image information transmission media because of their broadband nature. All the media developed afterwards are merely specialized to supplement some of the disadvantages of the media. However, if its specialization and differentiation have high efficiency, it can be regarded as a sufficiently valuable business model.

Cable TV is a part of the nature of unidirectional uniformity for the unspecified majority of over-the-air and terrestrial TVs, with some of the audiences changing their audiences to a specific majority. In pursuit of the professionalism of the video information transmitted by each channel, it is possible to segment and target the audience of the video information audience. However, due to such a property, cable TV has a weak point that depends heavily on the channel preference of viewers as audiences, and there is a problem that the audiences must have a willingness to watch while paying a certain amount of money. This depends on the popularity of each channel, but that's why the overall business value of cable TV isn't so dramatic.

Unlike TV, the rooftop billboard is limited to the product advertisement of the information itself, and the visibility is limited to a specific area outside the building where the billboard is installed. Although it has the advantage of delivering a large advertising image, as described above, the limitation of information content, the scope of visibility, and the inability of the audience to be segmented as well as the recent increase in the population of the car, and the question of the rate of view of the billboard The business value is falling significantly as it is raised.

Unlike such offline media, online internet broadcasting has drawn great attention as a media having a bidirectional diversity for a specific majority, overcoming the limitations of existing TV media having a unidirectional uniformity for an unspecified majority. In particular, the Internet has a very powerful property of mass media in that it is basically a communication interface that connects humans with humans through computers despite various useful values. However, due to bandwidth problems of transmission lines and lack of image compression technology, constraints such as the size of an image to be transmitted must be very small, and technical difficulties to be cut off during transmission are not overcome. There is a problem that many cases are impossible. In addition, the two-way diversity of Internet broadcasting is too dependent on viewers' preferences and inclinations, so it is not easy to increase the site access rate unless special awareness and marketing methods are mobilized.

Recently, by comparing and analyzing these advantages and disadvantages of the online and offline media, attempts to construct a more powerful video information transmission medium in on-and-off-line styles have been made. However, even in this area, the business models that have been developed or are already being realized have not been very effective in creating more progressive and breakthrough business value because of the technical difficulties and the low possibility of added value.

As a representative example of this field, small LED billboards are installed in major indoor buildings with large floating populations such as subway stations, railway stations, financial institutions, and large shopping malls, and advertisements are produced by sending various guidance information or commercial advertisements of each company. How to generate business. However, this method does not differ much from moving the existing rooftop billboard advertisement to indoor billboard advertisement, and even more advanced, the owner connects a large number of small LED billboards online so that the advertiser's advertisement information can be displayed offline. It is simply receiving and receiving inputs. Since the format of the information to be transmitted also cannot solve the problems of the information system and the software technology belonging to it, it is mainly focused on text and graphics, and thus cannot be said to be a video information transmission medium in various forms in the true sense. To date, more advanced on-and-off-line image information transmission media have not been realized.

In any case, the biggest problem with such existing image information transmission media is that it does not properly consider 'convenience of the user'. For example, existing media always suffer from the inconvenience that the user must go directly to the advertisement relay because image information is exchanged with each other offline. Even if the video information is exchanged online in order to overcome this problem, the format of the video information of the user is different. Remains. In the case of existing media, users who want to send video information are businesses or large sellers of goods, so they may be able to afford this inconvenience while spending money and time to achieve their purpose. However, the problem is different for small sellers and individuals. Small sellers or individuals who lack both cost and time can't realize their product information or other non-commercial video information (such as finding people, congratulatory messages, etc.) to a large number of specific audiences. . In other words, the access to the medium itself was virtually blocked.

Therefore, all individuals and groups living in the era of visual information today can send out personalized video information to freely deliver their video information to an unspecified number or a specific number of audiences without any significant cost and time constraints. System and its operation method have been devised. Its construction allows us to build innovative systems that fulfill our dreams and expectations of 'free transmission of personal video information', as well as its own business value and industry-related effects.

Accordingly, an object of the present invention is to actively utilize the properties of the online mass media of the Internet, and to efficiently apply and combine the advantages of the existing TV media that are offline, thereby creating new and powerful images in an on-off-line style. The present invention provides a personalized transmission relay system and its operation method.

Specifically, the technical problem to be achieved by the present invention is to focus on the 'user-centered convenience and usability' that the existing image information transmission media do not have, and to realize the following matters.

First, in the existing video information transmission medium, the user has a B2C (Business to Consumer) structure limited to a company or a product seller for the purpose of commercial advertising, whereas in the present invention, the B2C structure as well as the existing video information transmission medium could not be accessed. We want to fully realize the C2C (Consumer to Consumer) structure that can be accessed and used even by ordinary individuals.

Second, it allows users to freely select the place and time they want to send online, and provides detailed market information of installed display panels and regions and buildings in real time online to expand the range of user selection. Enter the basics such as the purpose of sending the video information you own and the expected amount of money you want to spend, and calculate and present the optimal screening location and time accordingly so that the user's decision can be automatically supported and consulted. do.

Third, in the above-mentioned market information service, the real-time web camera floating population research service is realized so that the number of audiences are watching the display panel currently being screened and how the floating population is observed in the current state. Make your service even higher.

1 is a conceptual diagram of a video information customized transmission relay system according to an embodiment of the present invention;

2 is a control block diagram schematically showing the basic configuration of a user terminal according to an embodiment of the present invention;

3 is a control block diagram briefly showing a basic configuration of an advertisement relay server according to an embodiment of the present invention;

4 is a control block diagram schematically showing the configuration of the screening and monitoring equipment as an embodiment of the present invention;

5 is a flowchart conceptually illustrating a method of operating a video information customized transmission relay system according to an embodiment of the present invention;

6 is a flowchart showing a video information transmission contract pre-retrieval search operation according to an embodiment of the present invention;

7 is a flowchart illustrating a process in which a user applies for transmission of image information according to an embodiment of the present invention;

8 is a flowchart illustrating a process in which an advertisement is controlled by an advertisement relay according to an embodiment of the present invention;

9 is a flowchart illustrating a process of transmitting / receiving and displaying image information in a set-top box according to an embodiment of the present invention;

10 is a flowchart illustrating a process of paying an advertisement fee according to an embodiment of the present invention;

11 is a flowchart illustrating a flow population calculation process according to an embodiment of the present invention;

12 is an example of an image information setting screen used by a user in a website;

13 is an example of an image information setting screen used by an advertisement repeater on a website;

14 is an example of an image information setting screen used by a place provider in a website;

15A and 15B are examples of a place where a display panel is installed.

Explanation of symbols on the main parts of the drawings

100: user terminal 110: power supply

120: microprocessor 130: storage unit

200: advertisement relay server 210: router

230: system administrator 240: system operator

300: screening and monitoring equipment 320: Ethernet

330: set-top box 350: display panel

360: web camera

In order to achieve the above object of the present invention, the video information customized broadcasting relay system is connected to a website operated by an advertising relay via the Internet, and the video information and the video information on the transmission date, place, time, and number of the video information. A user terminal for retrieving and registering screening information values and confirming transmission of image information in real time through the website; Operate the website, generate the standard format screening data by receiving the video information and the video information screening value, manage the screening schedule of the standard format screening data based on the video information screening information value, An advertisement relay server which calculates the number of the floating population through the situation data and the shooting data of the floating population transmitted by remote monitoring of the data and provides the floating population in real time according to a request of the user terminal; And a client module capable of interworking with the advertisement relay server and image information screening software, transmitting screening schedule data and screening records according to the request of the advertisement relay server, and embedding a bank type data management system. Inserting, deleting, and rescheduling the bank data, performing transmission and reception of data related to image information using real time or idle time, and performing a standby for erasing and replaying image information by a prescribed module. A box, at least one display panel connected to the set-top box, and configured to display an image according to a screening schedule controlled by the set-top box, and selectively connected to the set-top box. Screening and monitoring equipment consisting of a web camera to shoot; consisting of It is characterized by.

At this time, the advertisement relay server, whether or not screening through the image information deliberation, and a mail server for transmitting the screening results; Accumulate market information on the main characteristics, location, industry, business area, and floating population of the area and building where the display panel is installed, and statistically about the screening place, date, time, and number of times according to the purpose and amount of video information. Database server for calculating and providing in real time according to the needs of the user terminal; A file conversion server supporting a multimedia file format and converting a video information file format into a standard format video data; And a file transfer server that transmits a corresponding file when a transmission request signal is received from the set-top box when the load of the transmission line is less on the standard format image data.

In addition, the advertisement relay server preferably comprises a floating population calculation module for calculating the value of the floating population by comparing the image taken at any time based on the reference image.

On the other hand, the present invention, a user terminal that can be connected to the Internet; An advertisement relay server that operates a website for personalized transmission of image information; And a set-top box for managing the screening schedule of the video information by interworking with the advertisement relay server, a display panel for displaying the video information according to the screening schedule of the set-top box, and real-time monitoring of the screening scene and the floating population situation. Screening and monitoring equipment comprising a web camera to the; is applied to the image information customized transmission relay system consisting of, the operation method of the image information customized transmission relay system of the present invention, the transmission location, date of the image information using the user terminal A first step of accessing an advertisement relay server for customized transmission according to a time and a number of times, and performing a search for the customized transmission of the image information; A second step of concluding a contract for transmitting image information by transmitting image information and a screening information value registerable with respect to the transmission place, date, time, and frequency of the image information to the advertisement relay server through the user terminal; Generating a standard format screening data with respect to the transmitted image information and the screening information value, and transmitting the standard format screening data at the request of the set-top box; A fourth method of interworking with an advertisement relay server by storing the transmitted standard format screening data in a banking manner, displaying image information corresponding to the location, date, time, and number of times based on the screening information value, and generating a screening schedule by itself. step; And a fifth step of monitoring the floating population and the image information situation when the image information is displayed and transmitting the same to the advertisement relay server.

At this time, the search for the customized transmission of the image information of the first step includes the search of the market information regarding the display panel installation status and the main characteristics, location, industry, commercial area, and floating population for each place; In response to the transmission to the advertisement relay server regarding the condition of the transmission purpose and the desired price of the image information, a doctor who statistically calculates and transmits the location, date, time, and frequency of the image information suitable for the transmission purpose to the user terminal. Retrieval of decision support information; And retrieving the floating population information that transmits the floating population situation transmitted from the web camera to the user terminal in response to the transmission to the advertisement relay server according to the selection of the place to transmit the image information. It is preferable that the information is provided.

In addition, the second step, a. Setting the screening information value and transmitting it to an advertisement relay server; b. The customized screening process is performed for the image information that is already contracted for the transmitted screening information value, and the screening and monitoring equipment searches whether or not to set the reverse alignment to display only the specific video information, and displays each screening. Determining whether it can be screened from the information value; c. In the step b, if screening is possible, the screening information value including the type of video information is inputted to selectively display the video information in such a way that the screen can be co-aligned with specific video information. Determining whether to resell the image information transmitting area of the preempted part or all of the area; d. Accepting a purchase request condition for the image information area in which the resale setting is performed when the resale is set by the member; And e. It is preferable that the re-selling is performed by performing comparison determination on the applied condition.

The third step may include temporarily storing the transmitted image information; Deciding whether to match the standard format for image transmission if the screening is possible by performing the deliberation on the image information; Performing file conversion if it does not match the standard format, and generating and storing the standard format screening data if it matches the standard format; Generating an optimal transmission schedule by transmitting the screening information value according to the connection of the set-top box and arranging the standard format screening data according to the screening schedule of the corresponding place; And transmitting the standard format screening data at the request of the set-top box.

On the other hand, the fourth step, the step of determining whether there is video information to download and access to the advertisement relay server; If there is video information to be downloaded, generating a screening schedule by itself and transmitting it to an advertisement relay server; Downloading the image information and storing the image information in a bank manner; Displaying image information according to the screening schedule; Erasing the image information based on the screening information value or storing a predetermined period of time for re-screening; And transmitting a screening result of the display of the image information to an advertisement relay server.

And, the fifth step, o. Performing photographing of the floating population at any time and transmitting the photographed image to the advertisement relay server; p. Comparing the photographed floating population with reference photographing data; And q. Determining the flow population by the comparison and storing it in a database.

In this case, the step p may include extracting a shape of a person through pixel unit comparison with preset comparison data with respect to the photographed data; Determining the number of human shapes; And calculating an average number of persons in a visible range of the display panel by calculating the number of persons per unit area by calculating the number of human shapes and the focusing distance of the web camera.

Hereinafter, with reference to the accompanying drawings will be described a preferred embodiment of the present invention.

1 is a conceptual diagram of a video information transmission system according to an embodiment of the present invention. Referring to Figure 1, the video information customized transmission relay system of the present invention, a user having a user terminal 100 that can be connected to the Internet network, an advertisement relay server provided with an advertisement relay server 200, and an advertisement relay server ( It includes a fixed IP communication that provides the physical stability to recognize and control the set-top box to be described later 200, and a place provider having a screening and monitoring equipment 300 including a set-top box, a display panel and a web camera. It consists of

The user may be an enterprise as well as an individual who wants to transmit the image information. In addition, although the set-top box, the display panel and the web camera is set as the basic set of the screening and monitoring equipment 300, a plurality of display panels can be controlled in one set-top box, and the web camera may also be selectively included. Can be. At this time, the web camera may monitor the image of the prisoner by setting a predetermined position of the display panel as shown, it may be separated from the display panel to monitor the surrounding situation including the display panel and the receiver. . On the other hand, although not shown in the figure, the place provider is provided with a system corresponding to the user terminal that can also access the advertisement relay server is connected to the set-top box and the Internet network.

According to the basic configuration of the video information customized transmission relay system, the user uses the user terminal 100 to access a website established by the advertising relay, and after making a contract for the transmission of the video information with the advertising relay, the produced video The information is transmitted to the advertisement relay server 200, and the advertisement relay selectively transmits the image information to the set-top box of the place provider, and the image information transmitted through the display panel is screened for the place, date, time, and number of times. Done. Thereafter, the user checks the effect of transmitting the image information through the advertisement repeater.

2 is a control block diagram briefly showing a basic configuration of a user terminal according to an embodiment of the present invention. Referring to FIG. 2, the user terminal 100 according to the present exemplary embodiment includes a power supply unit 110 for supplying power to the entire system, and a microprocessor 120 for performing data processing for the entire system. The microprocessor is connected to the system bus to allow data transfer with the present configuration system. The microprocessor 120 is connected to a storage unit 130 that is connected to the system bus and supports the microprocessor 120. The microprocessor 120 is provided with a terminal side input unit 140 and a terminal side output unit 150 through which data is input and output. In addition, a network adapter 160 is connected to the microprocessor 120 so as to be connected to a network. The network adapter 160 preferably uses 10 Mbps Ethernet or the like. In addition, the network may be more preferably a high-speed network, such as an optical fiber base 100Mbps or ISDN line.

The terminal input unit 140 refers to a key input unit capable of supporting data input by a user, and the terminal output unit 150 includes a display unit for outputting an image of the transmitted data and an audio output of the transmitted data. It consists of a sound output for.

3 is a control block diagram briefly showing a basic configuration of an advertisement relay server according to an embodiment of the present invention. 3, the advertisement relay server 200 in this embodiment is always connected to the Internet / network through the router 210, the security server 220-1, the web server 220-2, Billing authentication server 220-3, mail server 220-4, database (DB) server 220-5, storage server 220-6, file conversion server 220-7, file transfer Server 220-8, FTP server 220-9, backup server 220-10, and the like. Here, a system manager 230 and a system manager 240 in charge of managing and operating the servers are connected to the servers.

The advertisement relay server 200 operates a website according to the above-described configuration, and specifically, requests for online online image information and various contents and user's personal information from users and place providers including individuals and companies. Search the installation status of the display panel at the place where you want to send authentication, image information, check the schedule by time zone, control the set-top box for each region and randomly designated group, manage the screening schedule and trouble, support various multimedia file formats according to user's taste and intelligent Self-converting for data transmission, management and security, compression and automatic conversion of various video information files, automatic transmission and updating of content data using real time or idle time, screening using web camera attached to set-top box installation site Real-time monitoring and screening record notification service, for the user It plays a role, such as the management and transfer of data management, user history and statistics management, a variety of billing management, its own security backup.

In addition, the role of each server constituting the advertisement relay server 200 will be described in more detail as follows.

The mail server 220-4, for example, if the various video information files received from the user is monitored whether the content violates the public purpose in relation to violence or sex in the advertisement relay server 200, If there is illegal content, it plays a role of sending a non-screening message to the applicant of the file by mail.

The database server 220-5 accumulates various market information, such as a main feature, a location, a business type, a commercial area, and a floating population of a region and a building in which a display panel is installed, and enables a user to search and select it in real time. On the contrary, it plays a role of statistically calculating the screening place, date, time, frequency, etc. in accordance with the purpose, amount, and the like of user image information.

The file conversion server 220-7 is provided so that the image information that is allowed to be transmitted is stored in the advertisement relay server 200 so that the files can be screened in full screen on the display panel even if they have different formats. Automatic conversion and processing to standard format. For example, if the display panel is defined to be displayed in the MPEG2 format, when the user's video information file format is produced as a video file and received, it is necessary to convert it to the MPEG2 format. At this time, the file conversion server 220-7 of the advertisement relay server 200 automatically converts and processes different image information files of the users according to a prescribed format, and then stores them.

The file transfer server 220-8 stores the image information files of the user, which are automatically converted and processed, and transmits the corresponding file when a transmission request signal is received from the set-top box at a time when the load on the transmission line is low. To perform. This is because it is designed to secure the transmission line and load the load on the set-top box as much as possible. If the bandwidth of the transmission line is widened and the system-wide computing environment is also increased, it will not matter where the files are stored. .

On the other hand, the server that is not described is a simple description of the normal function will be omitted.

4 is a control block diagram schematically showing the configuration of the screening and monitoring equipment as an embodiment of the present invention. Referring to FIG. 4, the screening and monitoring device 300 of the present embodiment includes a router 310 always connected to the Internet / network, an Ethernet 320 connected to the router 310, a power supply terminal, and an RS232C port. A set top box 330 including a video output terminal, an audio output terminal, a USB port, and the like is provided. Here, the set top box 330 is provided with a power supply unit 340 connected to the power supply terminal, the display panel connected to the RS232C port, video output terminal and audio output terminal for displaying the transmitted image information ( 350 is connected, and the web camera 360 connected to the USB port is connected. Here, the set top box 330 is not shown in detail, but basically includes all the components of the user terminal.

That is, the set-top box 330 is made of a set-top type of Pentium (III to IV) or higher, and is compact to be installed together with the integrated board and the display panel 350 of an optimized design. It is preferable to configure so as to realize the appearance and size, and stability by the complete heat dissipation measures. In addition, it is equipped with client module that can interoperate with advertisement relay server and self-developed video information contents screening software, and it can display MPEG-2 level video, various complex multimedia contents screening function, and request of advertisement relay server. It is equipped with a schedule organizing and screening record transmission function, a bank type intelligent data management system, and free insertion, deletion, and rescheduling of bank data even during screening, regardless of whether the internet network or advertisement relay server fails. It performs its own functions, inserts and reschedules event or breaking spot images, controls and self-diagnoses the display panel, and monitors the display panel 350 installation site using the digital web camera 360 in real time. And web transmission functions.

The set-top box 330 is a single or plural display panel 350 and a web camera 360 attached to a suitable location in the vicinity for a real-time floating population survey service for the user connected to the main area and jade Installed in inside and outside buildings, it receives online image data from advertisement relay server, and stores them in a banking method. To be screened as At this time, the set-top box 330 does not simply screen the user's image information files sequentially but only based on a unique screening schedule of each file. Therefore, the present invention is not based on a simple structure of the screening in the order of transmission, but according to the unique screening schedule even though the order of transmission is different from each other, it is possible to accurately correspond to the date, time, and number of times the user applies. The files that have been displayed may be automatically erased by the regulation module owned by the set-top box 330 or may be stored and waited for a predetermined time for re-screening of the same file. The result is sent to the advertisement relay server, which sends the contents by mail to each user and leaves the history information of each user on the website.

The display panel 350 connected to the set top box 330 only serves to display an image according to a screening schedule controlled by the set top box 330. The reason for this is to exclude audiences who watch the video information from the direct operation process of the system and limit it to 'one-way audience' so that the user can always maintain and secure the accuracy and consistency of the forced transmission of user video information and the screening schedule. To do that. If the audience can operate or respond to the display panel 350 like the existing kiosk type, it is impossible to accurately correspond to the date, time, and screening number of the user's application. Can't maintain accuracy and consistency.

In addition, the display panel 350 may adopt various types according to the installation place. In the case of public places where large audiences are located, large screens such as LED (light-emitting diode) displays or large-screen plasma display panels (PDPs) are usually adopted, and LCDs (Liquid Crystal) are used in narrow places such as coffee shops. Relatively small ones, such as display panels, are employed. However, according to the characteristics of the place, anything that can display image information such as CRT and various projects does not matter.

In addition, the web camera 360 associated with the set-top box 330 is installed at an appropriate position in the display panel 350 and its surroundings for a real-time floating population survey service for the user. Users often want to know whether the video information they have requested is being shown correctly according to the place, date, time, and frequency, and they want to check the real-time view of the place or floating population that they want to send. do. This requirement of the user requires an accurate understanding of the target market if the user is a business that sends commercial advertisements for the sale of goods. Therefore, what is more certain than any data or explanation is the service to visually see the current situation or floating population situation.

In addition, the web camera 360 monitors the scene in real time, but also performs a function of calculating an accurate floating population value within a 5% error range at the place where the display panel 350 is installed. . For example, in the place where the display panel 350 is installed with the web camera 360, the still image of the state is taken step by step with no people at all, and the density or density is subdivided and measured. Then, the advertisement relay server records and programes various floating population values according to the exposure and accumulates them in the database server for each time period. By repeating this method several times and quantifying the flow population according to the exposure degree, the current flow population size can be accurately calculated only by the concentration or density of the still image sent by the web camera 360. This method is more effective and powerful as a marketing method for advertising brokers to attract commercial advertisements from corporate users. For reference, in the present embodiment, it is optional to give the floating population calculation function to the web camera 360, which will be performed by the advertisement relay server.

The web camera 360 is generally installed in one set with the set-top box 330 and the display panel 350, but may not be installed depending on the specificity of the site or the service level of the advertising relay. It is well known that in the system according to the invention it is never compulsory.

5 is a flowchart conceptually illustrating a method of operating an image information customized transmission relay system according to an exemplary embodiment of the present invention. Referring to FIG. 5, first, a user accesses a website, subscribes as a member of an advertisement relay who is a website operator, and retrieves information about image information transmission (S100). After that, the user who has become a member sets up a desired place, date, time, and number of times to request and contract the transmission of the image information, and transmits the produced image information to the advertisement relay server (S200). The advertisement relay server receiving the image information is converted into a standard format, and selectively transmits the image information to the set-top box by the screening data set by the user (S300). The set-top box transmits the set place, date, time, number of times to the display panel to perform the screening of the image information (S400). Here, the user pays a predetermined advertising cost for the advertisement to the advertising relay, the advertising relay pays a predetermined fee for the display panel to the place provider (S500). In addition, the user checks the image information transmission situation in real time through a website operated by the advertisement relay (S600).

6 is a flowchart illustrating a pre-contract retrieval operation for transmitting video information according to an embodiment of the present invention. Referring to FIG. 6, a user first accesses a website operated on the Internet using his user terminal (S102). This website means a website operated by an advertising mediator. Thereafter, the user proceeds to search the linked page constituting the website. At this time, the linked page determines whether there is a request for use of the member contents that can be used only by the member (S104).

As a result of determining whether to use the content for the member, if there is a request for using the content for the member, it is next determined whether the member is a member (S106). As a result of determining whether the member is a member, if it is determined that the member is a login process (S108), the authority for using the member contents that can be used only by the member is granted (S110).

On the other hand, in the step S104, if there is no request for use of the content for the member as a result of determining whether to use the content for the member, the user provides free surfing of the website that can be released to the user (S112).

In addition, if it is determined in the step S106 whether the member is not a member, a window for requesting membership is output. Accordingly, the user proceeds to step S104 after performing the member registration procedure (S114). Accordingly, the content available only to the members can be used.

On the other hand, during the use of the content available only to the member, the search operation that can be performed by the user before the video information transmission contract can be performed in parallel, three embodiments will be described in this embodiment. Of course, this is only a search work presented as an example in this embodiment, it is well known that this process can be provided more search work depending on the content providing element.

First, a web page of market information service content is searched to determine whether a market information service is requested (S116). As a result of the market information service request determination, if there is a market information service request, the advertisement relay server accumulates and is updated at any time, and various market information such as the main characteristics, location, business type, commercial rights, and floating population by location. Search and transmit to the user in real time as many services as can be utilized (S118). On the other hand, if there is no market information service request as a result of the market information service request determination, the process proceeds to step S200. In other words, after checking the screening schedule of the venue without the market information service process, it is possible to apply by setting a desired place, date, time, screening count.

In addition, the web page of the content of the decision support service is searched to determine whether to request a decision support service (S120). As a result of determining the decision support service request, if there is a request for decision support service, the user inputs a condition such as a transmission purpose and a desired price of the desired video information and transmits it to the advertisement relay server (S122). Accordingly, the advertisement relay server statistically calculates the optimal image information transmission place, date, time, frequency, etc. according to the user's purpose (S124). On the other hand, if there is no decision support service request determination result, the decision support service proceeds to step S200. In other words, you can check the screening schedule of the venue immediately without a decision support service process, and then apply by setting a desired place, date, time, and screening count.

In operation S126, the web page of the floating framer service content of the web camera is searched to determine whether the floating framer service of the web camera is requested. As a result of the determination of the floating population service request of the web camera, if it is determined that the floating population service request of the web camera is present, the user first selects and inputs a place to which the image information is to be sent (S128). Accordingly, the advertisement relay server provides a real-time service to the current floating population situation of the place on a web camera screen (S130). On the other hand, if it is determined that there is no flow census service request of the web camera, the flow proceeds to step 200. In other words, you can check the screening schedule of the place immediately without the web camera's floating census service process, and then apply by setting the desired place, date, time, and screening count.

7 is a flowchart illustrating a process in which a user applies for transmission of image information according to an embodiment of the present invention. Referring to FIG. 7, first, a user sets a transmission location, a date, a time, and a frequency of video information to be screened, and transmits the set data to the advertisement relay server (S202). The advertisement relay server determines whether the user can screen the place, date, time and number of times to send. This may be done through a search of the database server, but may be made at the user's own discretion by directly providing information to the user about advertisements currently reserved or in progress through web pages provided by the website of the advertisement relay server.

In any case, it is determined whether the contract with the advertising relay is possible for the user's desired delivery location, date, time and frequency (S204).

At this time, whether or not the contract can be performed is based on the assumption that the place provider's reverse alignment is described below. That is, it is based on the case where the place provider sets the place information of the place information in the advertisement relay server, and the place provider can set the image information reverse alignment by accessing the advertisement relay server. By inputting the rejection and the screening condition of specific image information. Specifically, when the place provider accesses the advertisement relay server and selects the image information reverse setting screen according to the place provider order, the place provider requests to refuse to display the specific image information or to display only the specific image information as requested. If the setting is completed, only the video information set by the place provider is shown in the corresponding place. For example, if the place provider of the place A sets the ice cream advertisement not to be shown in the place A, it is automatically set so that no user can select the place A for the ice cream advertisement. In addition, if a place provider of a place A sets the advertisements of companies B, C, D, and E to be screened a certain number of times on a specific date and time, the place providers are automatically displayed according to the set condition. This reverse search can also be done through a search of the database, but can also be made public by a user on a website.

In this way, if the contract can be determined whether the user can make a contract with the advertisement relay by satisfying all the reverse alignment settings, it is determined whether the user next sets the joint alignment of the image information if the contract is possible (S206). As a result of determining whether the video information is co-aligned or not, in order to set the video information co-fitting, the user selects the video information co-fitting setting screen according to the user's order, and selects the type, place, date, time, number of times of the video information desired by the user. The screening condition is input (S208). When the application of the plurality of users is completed in this way, the video information files of each user are combined and stored in the database according to the set co-conditioning conditions (S210). It can be assumed that the following process proceeds as follows. In other words, the files stored by the above process are then screened according to the screening time. This means that if the video information to be sent is displayed on the same or same display panel, the synergistic effect is considered to be high. This is to support screening at the same time. For example, suppose four users A, B, C, and D choose to jointly deliver a product advertisement related to coffee. A is a coffee advertisement, B is a high-end ceramic advertisement used as a coffee cup, and C is a delicious coffee shop. , D can be configured at the same time, such as coffee maker advertising to easily pull out coffee beans. If these four advertisements are divided into four equal parts on one screen and automatically combined to be shown at the same time, each user can expect synergies from each other.

On the other hand, in the step S204, if it is determined that the contract is impossible, as a result of determining whether the contract is possible, the user next searches the database of the website to determine whether resale is set (S212). Here, the resale means that a certain member sells the video information transmitting area of a part or the whole area occupied by the user while the contract for transmitting the video information is concluded with the advertisement relay. If it is determined that the resale is set, the user selects a setting screen for purchasing the resale image information area (S214). Accordingly, when a purchase setting screen for resale is output, the user inputs a purchase price and a condition (S216). The purchase data is transmitted to the advertisement relay server to receive the purchase application (S218). After that, a successful bid is made to any applicant and the sale is made regarding advertisement transmission (S220).

This is done in a state where the following process is already preceded. That is, if one or more users have preoccupied the display panel and the screening date and time of a particular place and want to resell it to another user who wants to purchase the display panel and the screening date and time of the same place, This is done by selecting a resale setup screen for the location and time of the information, and entering the resale price and other conditions for the place, date, time, and number of times of purchase, and storing it in the database. This process is designed to increase the value of places and times of high preference and to share the revenue generated from these values horizontally through the sales and resale process between users and users as well as advertising mediators.

8 is a flowchart illustrating a process in which an advertisement is controlled by an advertisement relay according to an embodiment of the present invention. Referring to FIG. 8, once the advertisement relay server temporarily stores the image information transmitted by the user in the database (S302). Thereafter, the transmitted video information examines the contents of the video information by the advertisement relay (S304), and the advertisement relay determines whether the transmitted image information can be screened (S306). If it is determined that the screening is impossible as a result of the screening, the reason for sending out is transmitted by e-mail (S308).

On the other hand, if the screening is possible, next, it is determined whether the format of the image information that is permitted to be transmitted matches the standard format for screening (S310). As a result of the determination of whether the standard format is matched, if it is determined that the standard format is matched, the standard format is converted and stored in the database server (S312). The completed format means data including both data (distribution information value) relating to a transmission location, date, time, and recovery, and video information data.

On the other hand, if it is determined that the standard format does not match, it is determined that the standard format does not match, and the image information that does not match the prescribed standard format is automatically displayed in the standard format so that the display panel can be displayed on the full screen without difficulty. The conversion process (S314) proceeds to step S312. If the display panel is specified to be displayed in the MPEG2 format, when the user's video information file format is produced as a video file and received, it is necessary to convert it to the MPEG2 format. At this time, the file conversion server of the advertisement relay server automatically converts and processes the different image information files according to the prescribed format and then stores them. At this time, the set-top box is frequently connected to the advertisement relay server in order to receive the transmission information value, which is data about the transmission place, date, time, and collection, in order to generate its own screening schedule. Accordingly, the advertisement relay server transmits the screening information value to the set-top box (S316). Thereafter, when the set-top box generates a screening schedule in itself and sends a signal to the advertisement relay server accordingly (S318), the advertisement relay server arranges data according to the screening schedule of the corresponding place to create an optimal transmission schedule (S320). In response to the transmission request signal of the set-top box, the transmission is based on the transmission schedule according to the data arrangement (S322). Prepare to screen accordingly (S324).

9 is a flowchart illustrating a process of transmitting and receiving video information performed in a set-top box as an embodiment of the present invention. 9, the set-top box is always connected to the advertisement relay server to maintain a reception standby state (S402). Here, it is preferable that the set-top box is connected to the advertisement relay server when the load on the transmission line is light. At this time, it is determined whether there is video information to download (S404). If it is determined that there is image information to be downloaded, the set-top box accesses an advertisement relay server and generates a screening schedule by itself in connection with the screening information value of the registered user image information file (S406). After transmitting the schedule information to the advertisement relay server (S408), a plurality of user image information is downloaded (S410) and stored in a bank manner (S412). On the other hand, if it is determined that there is no image information to download, the process proceeds to step S402. Subsequently, when the designated screening time for the image information stored in the bank method is reached, the screen is screened for a predetermined number of times through the display panel (S414), and then automatically erased or the same file by a predetermined module (screening information value). It is stored and waits for a predetermined time for re-screening (S416). Thereafter, the screening result is sent to the advertisement relay server (S418), and the advertisement relay server transmits the contents by mail to each user and leaves the history information of each user on the website.

10 is a flowchart illustrating a process of paying an advertisement fee according to an embodiment of the present invention. Referring to FIG. 10, first, a payment method of an advertisement fee is selected.

At this time, the advertisement relay server determines whether the payment method selected by the user is a wire transfer (S510). As a result of the determination of the payment method, if it is determined that the bank transfer is carried out, an electronic payment window for performing electronic payment is output and a specific bank selection and amount are input through the login process (S520 to S530).

At this time, the advertisement relay server determines the balance status from the specific bank (S540), and determines whether electronic payment is possible (S550). At this time, if the settlement is possible, the electronic payment is possible, and transmits the data regarding the user's account number and amount to the specific bank (S560).

On the other hand, if it is determined in step S510 that the bank transfer is not determined whether the credit card payment (S570). At this time, if it is determined that the payment method using a credit card first receives an authorization number from the card company (S580). Thereafter, after checking the credit and the limit amount (S590), the process proceeds to step S550.

On the other hand, the present invention is not limited to the domestic, it is possible to simultaneously proceed with the transmission of image information in connection with overseas. This process is based on the request of the user, if another advertisement relay is created or set up to service the system having the same structure as the whole system and the operation process of the present invention over a certain range of domestic or overseas areas. The purpose of this service is to exchange video information to other regions or to a range of overseas regions. In summary, the aim is to further expand the user's selection by connecting the ad mediator and the ad mediator. For example, when a user of company A in Seoul wants to send his image information to place B in New York, USA, there may be a third party advertising relay operating a system according to the present invention in New York, USA. . A user of Company A may have direct access to a third-party ad repeater system in New York, USA, but the United States is English-speaking and registration, contract, tax, and billing systems will be operated under US law. It will often be impossible. In such a case, it would be easier and desirable to apply for and request a domestic advertising relay.

This process is constructed according to this purpose is as follows. That is, when a user connects to the advertisement repeater video information exchange custom setting screen, inputs a screening place, date, time, number of times, etc., registers the video information to be sent, contracts, requests and requests transmission, and Through the linkage with the advertising relay of the same process as described in Figure 5 to be sent and screened correctly.

11 is a flowchart illustrating a flow population calculation process according to an embodiment of the present invention. In order for a user to respond to a request for providing a floating population for an arbitrary place, the advertisement relay server performs a floating population calculation and a database process as follows. This may be done in the web camera as described above, but the present embodiment describes an example in which the floating population is calculated in the advertisement relay server.

Referring to FIG. 11, the photographing of the floating population is performed at any time and transmitted to the advertisement relay server (S602). The advertisement relay server then compares the photographed floating population photographing data with the reference photographing data.

In the present embodiment, the density of the floating population is measured through comparison with reference photographing data set in advance with respect to the photographing data, that is, image data photographed in a situation where there is no floating population at all (S604). In the density measurement, the photographed data is first divided into pixel units to detect a changed pixel area, and a ratio of the changed pixel area is determined. Next, the shape of a person is extracted and the number of people is read out corresponding to the relationship with the distance in the changed pixel area. In order to accurately read the person, a web camera is generally monitored from top to bottom, and even if people overlap, the approximate number of people can be determined by obtaining the area of the pixel region changed by the shape of the person in relation to the distance. .

Thereafter, the number of people per unit area is determined by calculating the density of the floating population and the focusing distance of the web camera, and the floating population in the visible range of the display panel is averaged (S606). Then, the flow population is identified through the calculation process and stored in the database (S608).

The above-mentioned calculation of the floating population can be performed by calculating standard data at 5% intervals from 0% to 100% of the floating population, which is a standard for measuring density, and comparing the photographing data based on this, thereby calculating an error range of 5%. will be.

12 is an example of an image information setting screen used by a user on a website. The user may register as a member, have an ID and a password, and manage his or her member information, contract information, and other detailed information about his image information data.

13 is an example of an image information setting screen used by an advertisement relay in a website. The advertisement relayer can check and manage the history and statistics of each image information to be managed and transmitted for various various users recognized as customers.

14 is an example of an image information setting screen used by a place provider in a website. The place provider recognized by the advertisement relay as a user customer may also independently manage his own image information data and various related information.

15A and 15B are examples of a place where a display panel is installed. The display panel installed together with the set-top box and web camera is mainly installed in large public spaces such as large shopping malls, department stores, subways, train stations, hotels, financial institutions, and public offices. When the price of a general cafe, coffee shop, or display panel becomes cheap, it can be widely installed and installed in even a home.

As described above, the image information customized transmission relay system and its operation method according to the present invention, the user is connected to a website established on the Internet, the main features, locations and indoor and outdoor buildings where the display panel is installed By searching various market information such as business type, business area, and floating population in real time, you can freely select the display panel to which you are sending various kinds of image information, and set the date, time, and number of times you want. In order to maximize the advertising effect of the user, the user can input various situational variables, such as the amount of executionable advertising budget and the age, gender, occupation, etc. The user's significance by statistically calculating and presenting the optimal screening location, date, time, frequency, etc. from the selected variables It can support and consult decision-making, and in particular, even if the data file format of image information requested and requested by a large number of users is different from each other, it can be automatically converted and processed into a standardized format so that it can be accurately displayed. . In addition, the present invention can always maintain and secure the accuracy and consistency of the forced transmission of the user image information and the screening schedule by limiting the audiences who view the image information to be 'unidirectional recipients' excluded from the system operation process.

As such, the present invention, which maximizes the convenience of users, can freely deliver their video information to an unspecified number or a specific number of audiences regardless of cost and time to all individuals and groups living in the era of video information. In addition to expanding the installation location of display panels, including set-top boxes and web cameras, the range of video information transmission can be extended from the domestic unit to the global unit area. Because it can be segmented, it is more convenient to provide personalized or group video information for non-commercial purposes, advertisement video and related data, customized broadcasting and relaying of various video information such as news, movies, performances, guides, and various related commercial services. Has the effect to create .

In particular, the present invention is designed not only to transmit and screen various video information made by the user according to the desired place, date, and time at an extremely low cost such as a telephone fee, but also in the case of advertising video and related data, While the existing video media such as commercial media only had to deliver commercial advertising only, the present invention provides a commercial or non-commercial general commercial advertising images can be freely sent out for screening, ' It can be a foundation to open up the era of free transmission and screening of personal video information or personal video advertisements, which can have a significant impact on the industrial effect or related industries.

The present invention is not limited to the above-described embodiment, and it will be apparent that many modifications are possible by those skilled in the art within the technical spirit of the present invention.

Claims (10)

The web site operated by the advertisement relayer can be accessed through the Internet to search and register the video information and the video information screening information values related to the date, place, time, and number of times the video information is sent, and the video information in real time through the web site. A user terminal for confirming transmission; Operate the website, generate the standard format screening data by receiving the video information and the video information screening value, manage the screening schedule of the standard format screening data based on the video information screening information value, An advertisement relay server which calculates the number of the floating population through the situation data and the shooting data of the floating population transmitted by remote monitoring of the data and provides the floating population in real time according to a request of the user terminal; And It is equipped with a client module and video information screening software that can interoperate with the advertisement relay server, transmits screening schedule data and screening records according to the request of the advertisement relay server, and incorporates a bank type data management system. The set-top box inserts, deletes, and reschedules the bank data, transmits and receives data related to image information using real time or idle time, and waits for erasing and replaying of image information by a prescribed module. Wow, At least one display panel connected to the set top box and configured to display an image according to a screening schedule controlled by the set top box; A screening and monitoring device selectively connected to the set top box, the screening device comprising a web camera for capturing a situation and a floating population; Video information customized transmission relay system, characterized in that made, including. The method of claim 1, wherein the advertisement relay server, A mail server for transmitting the screening result and the screening result through the image information deliberation; Accumulate market information on the main characteristics, location, industry, business area, and floating population of the area and building where the display panel is installed, and statistically about the screening place, date, time, and number of times according to the purpose and amount of video information. Database server for calculating and providing in real time according to the needs of the user terminal; A file conversion server supporting a multimedia file format and converting a video information file format into a standard format video data; A file transfer server that transmits a corresponding file when a transmission request signal is received from the set-top box when the load of the transmission line is less on the standard format image data; Video information customized transmission relay system, characterized in that made, including. The method of claim 1, wherein the advertisement relay server comprises a floating population calculation module for calculating a numerical value of the floating population by comparing the image photographed at any time based on the reference image. system. A user terminal capable of accessing the Internet; An advertisement relay server that operates a website for personalized transmission of image information; And a set-top box for managing the screening schedule of the video information by interworking with the advertisement relay server, a display panel for displaying the video information according to the screening schedule of the set-top box, and real-time monitoring of the screening scene and the floating population situation. In the operation method using a video information customized transmission relay system consisting of a screening and monitoring equipment comprising a web camera, A first step of accessing an advertisement relay server for personalized transmission according to the transmission location, date, time, and frequency of transmission of the image information using the user terminal and performing a search for the customized transmission of the image information; A second step of concluding a contract for transmitting image information by transmitting image information and a screening information value registerable with respect to the transmission place, date, time, and frequency of the image information to the advertisement relay server through the user terminal; Generating a standard format screening data with respect to the transmitted image information and the screening information value, and transmitting the standard format screening data at the request of the set-top box; A fourth method of interworking with an advertisement relay server by storing the transmitted standard format screening data in a banking manner, displaying image information corresponding to the location, date, time, and number of times based on the screening information value, and generating a screening schedule by itself. step; A fifth step of monitoring the floating population and the image information situation when the image information is displayed and transmitting the same to the advertisement relay server; Operation method of the video information customized transmission relay system, characterized in that made. The method of claim 4, wherein the searching for the customized transmission of the image information of the first step comprises: Retrieval of market information on the status of display panels and the main features, locations, industries, merchants and floating population by location; In response to the transmission to the advertisement relay server regarding the condition of the transmission purpose and the desired price of the image information, a doctor who statistically calculates and transmits the location, date, time, and frequency of the image information suitable for the transmission purpose to the user terminal. Retrieval of decision support information; Retrieving the floating population information for transmitting to the user terminal the floating population situation transmitted from the web camera in response to the transmission to the advertisement relay server according to the selection of the place to which the image information is to be transmitted; In accordance with the request of the user terminal in the operation of the video information customized transmission relay system characterized in that the information is selectively provided. The method of claim 4, wherein the second step, a. Setting the screening information value and transmitting it to an advertisement relay server; b. The customized screening process is performed for the image information that is already contracted for the transmitted screening information value, and the screening and monitoring equipment searches whether or not to set the reverse alignment to display only the specific video information, and displays each screening. Determining whether it can be screened from the information value; c. In the step b, if screening is possible, the screening information value including the type of video information is inputted to selectively display the video information in such a way that the screen can be co-aligned with specific video information. Determining whether to resell the image information transmitting area of the preempted part or all of the area; d. Accepting a purchase request condition for the image information area in which the resale setting is performed when the resale is set by the member; e. Performing a comparison determination on the applied condition to perform resale; Operation method of the video information customized transmission relay system, characterized in that made. The method of claim 4, wherein the third step, Temporarily storing the transmitted image information; Deciding whether to match the standard format for image transmission if the screening is possible by performing the deliberation on the image information; Performing file conversion if it does not match the standard format, and generating and storing the standard format screening data if it matches the standard format; Generating an optimal transmission schedule by transmitting the screening information value according to the connection of the set-top box and arranging the standard format screening data according to the screening schedule of the corresponding place; Transmitting the standard format screening data at the request of the set-top box; Operation method of the video information customized transmission relay system, characterized in that made. The method of claim 4, wherein the fourth step, Determining whether there is video information to download by accessing the advertisement relay server; If there is video information to download, generating a screening schedule by itself and transmitting it to an advertisement relay server; Downloading the image information and storing the image information in a bank manner; Displaying image information according to the screening schedule; Erasing the image information based on the screening information value or storing a predetermined period of time for re-screening; Transmitting a screening result of the display of the image information to an advertisement relay server; Operation method of the video information customized transmission relay system, characterized in that made. The method of claim 4, wherein the fifth step, o. Performing photographing of the floating population at any time and transmitting the photographed image to the advertisement relay server; p. Comparing the photographed floating population with reference photographing data; q. Identifying the flow population by the comparison and storing it in a database; Operation method of the video information customized transmission relay system, characterized in that made. The method of claim 9, wherein the p step, Extracting a shape of a person through pixel-by-pixel comparison with preset comparison data with respect to the photographed data; Determining the number of human shapes; Calculating an average number of persons in a visible range of a display panel by calculating the number of persons per unit area by calculating the number of human shapes and the focusing distance of the web camera; Operation method of the video information customized transmission relay system, characterized in that made.