KR20020039893A - Method and System for advertisement using set-top-box for digital broadcasting receiver - Google Patents

Abstract

PURPOSE: An advertising method and system using a set-top box is provided to enhance a band width of an advertisement and supply a set-top box for a digital broadcasting to a viewer at low cost or free in a television capable of receiving a digital broadcasting. CONSTITUTION: A broadcasting businessman who received an advertisement from an advertiser concludes a broadcasting booking contract to the advertiser and receives a predetermined amount of advertising cost(210). The broadcasting businessman manufactures a set-top box storing advertising contents of the advertiser by consuming a predetermined amount of advertising cost(220). The broadcasting businessman supplies the set-top boxes to viewers, respectively, at low cost or free. In addition, if an electric power is applied to a television, the advertising contents stored in the set-top box are displayed on a screen(230).

Description

Advertisement method and system using set-top box for receiving digital broadcasting {Method and System for advertisement using set-top-box for digital broadcasting receiver}

The present invention relates to an advertisement method using a set-top box for receiving digital broadcasts having a function of continuously displaying advertisements on a screen.

In the conventional advertising method using television, since the broadcast program and the advertisement content cannot use the band of the television reception frequency at the same time, when the broadcast program ends and the commercial starts, there is a possibility that viewers switch to another channel. However, this is an unsatisfactory advertising method for advertisers who need to advertise to the maximum viewer for the minimum amount of time, and they are searching for a more efficient advertising method but there is no suitable alternative.

In addition, the advertising method using a TV (so-called 'Internet TV') that can be connected to the Internet network frequently stops receiving the advertisement contents due to the overload of the Internet network. There is a problem that is not suitable as an advertisement delivery means capable of receiving the content.

In addition, as a basic equipment for receiving digital broadcasting, a separate set-top box for receiving digital broadcasting should be installed on existing analog television and digital television, or a television with a digital broadcasting receiving apparatus must be purchased. Not only is it relatively expensive, but viewers are completely reluctant to purchase because the viewer pays the entire purchase cost, resulting in a delay in digital broadcasting.

Disclosure of the Invention An object of the present invention is to solve the above problems according to the bandwidth and the acquisition method of an advertisement in a television capable of receiving digital broadcasting, and at the same time, to provide a digital broadcasting set-top box to a viewer at low cost or free of charge. To provide.

1 is a conceptual diagram showing an advertising method according to the present invention.

2 is a flowchart illustrating an advertisement method according to the present invention.

3 is a view briefly showing a system that can implement the advertising method according to the present invention.

4 is a diagram illustrating an example of a television screen to which an advertisement method according to the present invention is applied.

5 is a view showing another embodiment according to the present invention.

The configuration of the present invention for achieving the above object,

A broadcast order that a broadcaster who has received an advertisement from an advertiser contracts an order for an advertisement with an advertiser and receives a predetermined advertising fee; A manufacturing procedure of a set-top box in which an advertisement content is stored in which a broadcaster inputs the predetermined advertisement cost to manufacture a set-top box in which an advertisement content of an advertiser is stored; A display procedure of the advertisement by the set-top box, in which the broadcaster provides the set-top box to the viewers free of charge or at a low price, and the advertisement contents stored in the set-top box are displayed on the screen when the television is powered on; Characterized in that consists of. In addition, in the present invention, the transmission and reception of information between the advertiser, the broadcaster, and the manufacturer or the payment / payment of the advertising fee and the production cost may be made using the Internet network using the TCP / IP protocol.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the drawings.

First of all, the digital broadcasting in the present invention refers to broadcasting in which modulation and demodulation of broadcast radio waves are performed digitally, and can provide viewers with a significantly improved image quality and sound as compared to the conventional analog broadcasting system. In addition, since a relatively wide frequency band is used, there is an advantage in that the problem of narrowing the bandwidth of a conventional broadcast method can be improved. In addition, since it is possible to transmit various kinds of knowledge information data together with video and audio, it can play a role as a multi-functional information transmission medium that can provide more diverse multimedia data service to viewers. It can broadcast. An embodiment of the advertisement method according to the present invention using the digital broadcasting network will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram showing an advertising method according to the present invention.

When an advertiser requests an advertisement to a broadcasting company and pays a predetermined advertising fee, the broadcasting company pays the advertising fee and receives the advertising cost. Here, the broadcasting company in the present invention is in charge of the general public broadcasting company, the satellite broadcasting company, and the local cable television company that perform digital broadcasting.

A broadcaster who has been commissioned for an advertisement manufactures a set-top box that enables the reception of digital broadcasting by using the paid advertisement fee. Here, the set-top box has a configuration in which an advertisement content of an advertiser is stored in a memory and a hardware device is installed so that the stored advertisement content is displayed on a screen through a television.

In this case, the manufacture of the set-top box may be performed directly by the broadcaster itself, or may be requested by a professional manufacturer. However, according to the embodiment of the present invention, the manufacturing of the set-top box is made by a specialized company and the required cost is prepared by inputting a predetermined advertising fee received from the advertiser.

The set-top box manufactured as described above is provided to the viewer by the broadcaster. Here, the set-top box is manufactured by inputting the advertising cost of the advertiser, so that the broadcaster can provide the set-top box to the viewers for free or at a relatively low cost. Can be obtained.

When the viewer connects the set-top box to his television and turns on the television, the advertisement contents stored in the set-top box are displayed at a certain position on the television, and the set-top box is not received by using the broadcasting bandwidth. Since information stored in itself is displayed, it can be continuously displayed on the screen regardless of broadcast contents.

The configuration, operation, and function of the set-top box itself as described above are described in Patent Application No. 10-2000-66848 'Digital Screen Set-Top Box and Method of Digital Broadcasting and Its Method' filed by the applicant of the present application. Therefore, detailed description thereof will be omitted herein.

FIG. 2 is a flowchart illustrating an advertisement method according to the present invention, which illustrates the advertisement method according to the present invention described with reference to FIG. 1 in more detail, and transmits and receives information between an advertiser, a broadcaster, and a set-top box manufacturer. It is characterized in that the payment / billing of the advertising fee and the manufacturing cost is processed using the Internet.

The advertisement method according to the present invention is composed of the order of advertisement contract between the advertiser and the broadcaster, the manufacturing procedure of the set-top box in which the advertisement contents are stored, the provision of the set-top box, and the display procedure of the advertisement.

1. Order of advertisement contract between advertiser and broadcasting company (210)

1) step 211, the advertiser accessing the broadcaster's server;

Advertisers can access the Internet using a connection tool that can access the Internet.

2) the advertiser connected to the server inputs a predetermined matter in the advertisement request form provided by the server, and the server stores it in a database (212);

The advertiser connects to the server operated by the broadcasting company and inputs all matters necessary for the advertisement request such as contents, cost, and advertisement delivery date, etc. on the request form of the request form provided by the broadcasting company's server. As a step of requesting an order for an advertisement, the input content is stored in a database by a server.

3) a broadcaster reviews a request form stored in a database, concludes an advertisement contract with an advertiser, and stores it in a database (213);

The broadcaster searches for a request stored in the database, reviews the inputs, and enters an order contract with the advertiser based on the review results. At this time, the server stores information related to the order contract in the database.

4) step 214, the advertiser pays a predetermined advertising fee, the advertiser has entered into an advertisement contract;

The advertiser pays the advertising fee to the broadcasting company through the online payment means through the internet or the payment means in the off-line. Since the above payment means may use a known payment means on the Internet, a detailed description thereof will be omitted. The broadcaster sends an email notifying the advertiser of the contract after the payment.

2. Manufacturing procedure of the set-top box in which the advertisement contents are stored (220)

1) a step in which the broadcaster connects to the server of the manufacturer (221);

The broadcaster connects to the manufacturer's server after accessing the internet network using the Internet access tool.

2) a step in which the connected broadcaster inputs necessary information for a predetermined production request form provided by a server of a manufacturer and stores the information in a database (221);

In the production request form provided by the server, enter the necessary items (number, delivery date, advertisement contents, etc.) for the production of digital broadcasting set-top box. When the entry is closed, the server saves the information on the production request in the manufacturer's database.

3) manufacturing and delivering a set-top box in which advertisement contents are stored according to a production request (223);

The manufacturer, which has been commissioned for production, searches the database to review the production request form, stores the contents of the advertisement in the set-top box, and delivers the completed set-top box to the broadcaster. At this time, the contents of the advertiser is stored in the produced set-top box.

4) paying the manufacturer of the set top box a predetermined manufacturing cost (224);

The broadcaster pays the manufacturing cost of the set-top box to the manufacturer through an online payment method through the internet or an offline payment method. In this case, the manufacturing cost is covered by the advertising fee paid by the broadcaster to the advertiser.

3. Providing viewers of the set-top box and the display procedure of the advertisement (230)

1) the broadcast provider providing the set-top box to the viewer at no cost or at low cost (231);

Since the cost of the delivered set-top box was covered by the advertising cost from the advertiser, the broadcaster can provide the set-top box to viewers who want to watch digital broadcasting free of charge or at low cost. At this time, the viewer can access the server of the broadcasting company on the Internet and apply for the set-top box.

2) displaying the advertisement contents stored in the set-top box on the screen when the viewer provided with the set-top box applies power to the television;

Inside the set-top box, information about the advertisement contents of the advertiser is stored in advance, and the advertisement contents are designed to be displayed on the television screen simultaneously with the power-up of the set-top box or in synchronism with the power-up of the television. Therefore, when the viewer turns on the television or the set-top box, the advertisement contents are displayed on a predetermined portion of the television to deliver the advertisement contents. Here, the size of the displayed advertisement is preset to a size that does not interfere with the viewer's viewing of the program, and supports a function to arbitrarily adjust the size of the advertisement display unit in the set-top box.

In addition, a digital broadcasting remote control may be separately installed and operated in a digital broadcasting television to conveniently select data contents on a screen and search for the corresponding contents in order to facilitate selection of information data provided. When the advertisement part displayed on the screen is clicked, the details of the advertisement may be displayed on the screen.

In addition, the set-top box for receiving digital broadcasts according to the present invention may be provided with a module that enables connection to the Internet, and may be added with a function for connecting to the Internet and transmitting / receiving various types of information and displaying it on a television screen.

3 is a view briefly showing a system that can implement the advertising method according to the present invention. Referring to the drawings,

The system of the present invention comprises an advertiser's Internet access means (301); A broadcaster server 302 having a solution for maintaining and updating information related to a personal information advertisement contract of an advertiser; A database 303 connected to the server and storing various kinds of information according to the instructions of the server; An operator system 304 for generating and delivering management instructions necessary for processing information at the server; And the server 302, the server 305 of the set-top box manufacturer, and the Internet access means 306 of the viewer can transmit and receive each other's information using the TCP / IP protocol on the Internet. 307 or a set-top box 310 for demodulating a signal transmitted from the Internet network 308, displaying the contents of the advertisement on a television 309 screen, and updating the contents of the advertisement information.

4 is a diagram showing an example when an advertisement is displayed on a television screen according to the present invention. According to an example, an advertisement is displayed on a lower left portion of the TV screen shown in the drawing, and the advertisement information data embedded in the data storage unit of the digital broadcasting set-top box according to the present invention is applied from the moment power is applied to the set-top box, or Displayed on the screen in synchronization with the power supply of the television.

5 is a view showing another embodiment according to the present invention.

This is an embodiment for checking the viewer's interest or concentration on the advertisement through the internet network. In general, the advertiser is provided with information about the viewer's concentration or interest in the advertisement displayed on the television by the set-top box. Since it wants to, the broadcaster can provide information about this.

Referring to the drawings, a connection module and a part for processing transmission / reception data are additionally installed in the set-top box so as to enable transmission and reception of information by connecting to the Internet network, and then the television screen of the viewer by the installation data processing unit. It generates information indicating the interest of the whole or individual viewers' interest in the advertisement, such as the display time of the advertisement displayed on the display, the number of clicks on the advertisement by the remote control, and transmits the information to the broadcaster. By transmitting to the server of the side, the advertiser can grasp the degree of viewer's interest in the advertisement, the degree of concentration.

In addition, the broadcaster can analyze the information transmitted from the set-top box to determine the viewer's concentration on the advertisement, the main preference layer of the advertisement, the preference of the advertisement, etc. Etc. are possible.

The effect of the present invention having the configuration described above, the advertisement is continuously displayed on the television screen of the viewer can maximize the delivery effect of the advertisement, thereby reducing the time, human advertising costs.

Another effect of the present invention is that a broadcaster can provide a set-top box manufactured by using an advertisement fee paid by an advertiser to a viewer at no cost or inexpensively. By making it easier, there is an effect that can contribute to the efficient dissemination of digital broadcasting.

Another effect of the present invention is to improve the existing advertising method of advertising by using the time between broadcast programs using the broadcast band of the existing television to provide a constant advertising content to the viewer regardless of the band of the broadcast It can work.

Another effect of the present invention is that the advertisement content embedded in the storage unit of the advertisement data in the set-top box of the present invention is displayed on the television screen, so that the advertisement content can be delivered to the viewer regardless of the heavy load or the influence of traffic on the broadcasting network. It has an effect.

Another effect of the present invention is that the advertiser can be provided with information that can determine the viewer's interest or concentration of his or her advertising through the Internet has the effect of enabling a more efficient advertising strategy.

Claims (8)

In a typical advertising method using a television, An advertisement order procedure of a broadcasting company 210 in which a broadcasting company that has received an advertisement from an advertiser enters into an advertisement contract with an advertiser and receives a predetermined advertising fee; And A process of manufacturing a set-top box in which an advertisement content is stored, in which a broadcaster inputs the predetermined advertisement cost to manufacture a set-top box in which an advertisement content of an advertiser is stored; And A display procedure 230 of the advertisement by the set-top box in which the broadcaster provides the set-top box to the viewers at a free or low price, and when the television is powered on, the advertisement content stored in the set-top box is displayed on the screen; Advertising method using a set-top box for receiving digital broadcast, characterized in that consisting of. The advertisement order procedure of the broadcasting company according to claim 1, The advertiser connecting to the broadcaster's server (211); The advertiser connected to the server inputs a predetermined matter in the advertisement request form provided by the server, and the server stores it in a database (212); Reviewing, by the broadcaster, a request form stored in a database, entering into an advertisement contract with an advertiser, and storing the same in a database (213); An advertiser who has entered into an advertisement contract contracts a predetermined advertising fee (214); Advertising method using a set-top box for receiving digital broadcast, characterized in that it comprises a. According to claim 1, The manufacturing procedure 220 of the set-top box in which the advertisement content is stored, A step 221 of the broadcaster accessing a server of a manufacturer; A step 221 of accessing, by a broadcasting company, a matter required for a predetermined production request form provided by a server of a manufacturer and storing in a database; Manufacturing and delivering a set-top box in which advertisement contents are stored according to a production request form (223); Paying 224 a manufacturer of the set-top box for a manufacturing cost; Advertising method using a set-top box for receiving digital broadcast, characterized in that it comprises a. The method of claim 1, wherein the display procedure 230 of the advertisement by the set-top box, Providing, by the broadcaster, the set top box to the viewer at no cost or at low cost (231); Displaying the advertisement contents stored in the set-top box on the screen when the viewer provided with the set-top box applies power to the television; Advertising method using a set-top box for receiving digital broadcast, characterized in that it comprises a. The method according to any one of claims 1 to 4, A separate method of providing a digital broadcasting remote control and clicking on the advertisement portion displayed on the television screen to display the details of the advertisement on the screen. The method according to any one of claims 1 to 4, In order to enable the transmission and reception of information by accessing the Internet through the set-top box, an additional module and a part for processing the transmission / reception data are additionally installed, and the information processing unit provides information indicating the viewer's interest in advertisement. And digitally generating the information and transmitting the information to the broadcasting company and transmitting the information transmitted from the broadcasting company to the server of the advertiser so that the advertiser can grasp the viewer's interest in the advertisement and the concentration of the advertisement. Advertising method using a set-top box for broadcasting. In a typical advertising system using a television, Advertiser internet access means 301; Advertiser's Personal Information A broadcaster server 302 having a solution for maintaining and updating associated information; Database that is connected to the server and stores various information according to the server's instructions. Rice 303; To generate and deliver management instructions for the server to process information One operator system 304; And the server 302 and the server 305 of the set-top box manufacturer; The viewer's Internet access means 306 communicate with each other using the TCP / IP protocol over the Internet. And demodulate signals transmitted from the digital broadcasting network 307 or the Internet network 308, and display the advertisement contents on the TV 309 screen. Characterized in that the set-top box 310 to display on and update the content of the advertising information Advertising system using a set-top box for receiving digital broadcast. The method of claim 7, wherein The set-top box for receiving digital broadcasts includes a module that enables connection to the Internet, a transmission and reception data processing unit, and a display time of an advertisement displayed on a television screen of a viewer by the installed data processing unit, and an advertisement by a remote controller. Advertising system using a set-top box for receiving digital broadcasts, characterized in that it further comprises a function for generating information indicating the viewer's interest in the advertisement, such as the number of clicks, and transmits it to the broadcaster.