KR20020038152A - Advertising methods using the broadcasting reception equipment connected to a network - Google Patents

Abstract

PURPOSE: An advertising method using a broadcast receiver connected to a network is provided to use a broadcasting network only when transmitting advertising data, and to use the Internet only when transmitting information necessary for an Internet service, to use different media according to an advertising transmission and the Internet service. CONSTITUTION: A broadcast receiver selects a specific channel(S10). The device displays an interface for selecting an Internet service and an advertisement broadcasting(S20). If the Internet service is selected through the displayed interface, the device supplies the selected Internet service with the advertisement broadcasting to a user(S30-S50). If the user uses the Internet service while watching the displayed advertisement broadcasting, the device extracts usage details of the Internet service(S51-S53). If the advertisement broadcasting is not displayed while using the Internet service, the supplied Internet service is suspended(S60, S70).

Description

Advertising method using the broadcasting reception equipment connected to a network}

The present invention relates to an advertising method, and more particularly, to access a specific channel using a broadcast receiving device (TV, TV set-top box, PDA, portable telephone, PC, etc.) connected to a network, and then display an advertisement delivered through a broadcasting network. There is a feature that allows you to use the Internet service provided through the Internet while watching. In addition, the advertisement method according to the present invention has a feature of increasing an advertisement effect because the Internet service is provided on the premise that a user watches an advertisement broadcast through a specific channel.

Even in the early 1990s, some of those who knew how to use computers, the Internet, which some of them used as their own means of communication, are now a necessity to be made available without a computer, and even the human race for the new millennium Also known as a passport. One of the decisive moments of the popularization of the Internet is the Web.

Recently, various services such as e-commerce, e-advertisement, and internet phone are provided based on such internet web, and internet service is the most as the users can easily receive the service through the internet. It is emerging as an important business.

On the other hand, one of the reasons for the rapid spread of the Internet is that various Internet services can be provided for free or at a low price. Companies providing Internet services may include banner advertisements or video advertisements on their screens displayed through a browser. Insert various advertisements to raise operating income for service provision.

However, in the conventional method of advertising through the Internet, since a server of a service provider and a user computer are connected one-to-one to transmit data and advertisement data for Internet service to a user, there are many service users in terms of service providers. The higher the load on the transmission of advertising data, the user side there is a problem of time delay that may occur when receiving a large amount of advertising data.

In order to solve this problem, a method of multicasting on the Internet has been attempted, but it takes a lot of time before it is put into practical use, and even though multicasting is put to practical use, a large amount of data such as a video quality with vivid video quality can be used. There is a limit to sending to a user through a network such as.

Recently, the digitization of terrestrial broadcasting, cable broadcasting and satellite broadcasting has been rapidly progressing. In order to receive the digital broadcast, a broadcast receiving device with a calculation function is required, and the Internet connection function can be easily added to the device. Therefore, by using this digital broadcast receiver, it is possible to watch broadcasts broadcast from broadcasting stations, or to connect to the Internet to receive Internet services. In the present invention, such a broadcast receiver is described as a "broadcast receiver connected to a network". By using a broadcast receiver connected to a network, the user can receive an Internet telephone service while watching news broadcasted from a broadcasting station, and make a phone call with a desired party.

However, the conventional Internet service method using the broadcast receiving device is the same as the general Internet service except that the user accesses the Internet through the broadcast receiving device. That is, since the banner advertisement or video advertisement data exposed on the screen is transmitted through the Internet, the problem of time delay is the same.

In addition, when the user iconizes the screen of the Internet service on which the advertisement is displayed while using the Internet service, or overlaps the screen of the broadcasting channel on the screen of the Internet service, the banner advertisement displayed on the screen of the Internet service. However, there is a problem that the advertising effect is reduced because the video advertisement may not be exposed to the user, which is a significant problem that can affect the revenue of the Internet service provider.

Accordingly, the present invention has been made to solve such a problem, and an object of the present invention is to provide a method for effectively delivering an advertisement to a user using an Internet service using a broadcast receiving apparatus capable of internet access. More specifically, by using a broadcast receiving apparatus capable of receiving an broadcast from an advertisement broadcasting station that broadcasts an advertisement through a broadcasting network and accessing the Internet, the user views the advertisement, and in return, the service is provided by the user through the Internet. It is to provide an advertising method using a broadcast receiver connected to a network that enables (free of charge, Internet phone, e-mail, chat, etc.) to be used at a free or low price.

The present invention also provides an Internet service when a user does not watch an advertisement such as changing the specific channel or iconizing the advertisement while using the Internet service by the method according to the present invention using a broadcast receiving apparatus connected to a network. By stopping the, to provide an advertising method that can increase the exposure of the advertisement.

1 is a configuration diagram of apparatuses for performing an advertisement method using a broadcast receiving apparatus connected to a network according to the present invention;

2 is a flow chart showing the temporal stages of the screen when using an internet phone via a channel of a broadcasting station, in accordance with the present invention;

3 is a comparison diagram comparing the amount of advertisement exposure between the Internet phone service and the mail service according to the present invention;

4 is a flowchart showing operations at an Internet service providing server side according to the present invention;

5 is a flowchart showing an operation in a broadcast receiving apparatus according to the present invention;

6 is a block diagram illustrating a data flow between an advertisement broadcasting station, an Internet service provider, and a user according to the present invention.

<Description of Symbols of Major Parts of Drawings>

100: Internet 200: Internet service providing server

300: advertising station 310: advertising server

320: settlement server 400: broadcasting device

500: broadcasting network 600: broadcasting receiver

610: network connection unit 620: broadcast receiving unit

630: service management unit 640: output unit

650: browser 660: system control

700: Ad 800: Advertiser

900: user

In order to achieve the above objects, the advertisement method using the broadcast receiving apparatus connected to the network according to the present invention, not only receives the advertisement broadcast transmitted through the broadcasting network from the advertising station in a predetermined channel, but also receives a broadcast connection capable of Internet access. An advertisement method using a device, the method comprising: selecting the specific channel in the broadcast receiving device (a); (B) displaying, when the specific channel is selected, an interface for selecting an Internet service and an advertisement in the broadcast receiving device; (C) providing the selected internet service to a user as well as the advertisement when the internet service is selected through the displayed interface; (D) extracting a usage history of the Internet service when using the Internet service while watching the displayed commercial; And (e) stopping the provided Internet service when the advertisement is not displayed while using the Internet service.

Preferably, in step (a), the selection of the specific channel is selected by the user using the broadcast receiving apparatus selecting the specific channel, or the user providing a specific internet service using the broadcasting receiving apparatus. When connected to a server, the broadcast receiving device may be selected by selecting the specific channel by a control signal transmitted from the Internet service providing server to the broadcast receiving device or a program embedded in the broadcast receiving device.

Preferably, in the step (b), the interface includes a menu, a browser, and a server program for connecting to a server transmitted from an advertising station or a server providing the Internet service or installed in a broadcast receiving apparatus.

Preferably, the step (c) reduces the format in which the commercial is displayed on the screen of the broadcast receiving apparatus by a control signal transmitted from the server providing the internet service or the commercial station while using the selected internet service. Display by enlarging / dividing / dividing or adjusting the sound of the commercial.

Preferably, the broadcasting network is any one of a terrestrial broadcasting network, a cable broadcasting network, a satellite broadcasting network, and a mobile communication network.

Preferably, the broadcast receiving apparatus can be connected to a wired / wireless network and can receive broadcasts, and includes a television, a TV set-top box, a personal computer, and a PDA. (Personal Digital Assistant) and mobile phone.

Preferably, the Internet service is Internet telephony, e-mail, games, chat, search, stock inquiry and trading, online banking, Internet broadcasting, music, news, weather information, e-commerce. , Software leasing or provisioning, storage leasing or provisioning services, and Internet access services provided by an Internet Service Provider (ISP).

Preferably, the usage history of the Internet service, the type data of the Internet service used while watching the displayed commercial; Usage time data using the Internet service; And screen size and position of the commercial, and whether sound is used.

Preferably, the usage history of the Internet service is measured by the Internet service providing server and transmitted to the advertising broadcast station, or recorded by the broadcast receiving device and transmitted to the advertising broadcast station.

Preferably, the step (e) of stopping the Internet service, after stopping the service in the broadcast receiving apparatus or transmitting a message requesting the termination of the service in the broadcast receiving apparatus to the Internet service providing server, the message Stops the service on the Internet service providing server.

Preferably, if the commercial is not displayed in step (e), the user changes the channel to a channel other than the channel of the commercial broadcasting station, or a window displaying an advertisement provided from the commercial broadcasting station is iconized, This may include the case where the advertisement is not exposed to the user because it is overlapped by another window.

Hereinafter, an advertisement method using a broadcast receiving apparatus connected to a network according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of devices for performing an advertisement method using a broadcast receiving device connected to a network according to the present invention.

As shown, the broadcast receiving device 600 is provided with an image 311 and data 312 for the advertisement transmitted from the advertising station 300 through a predetermined channel, the image 311 and the data 312 is broadcast using a unidirectional broadcast channel, which is called a front channel and is represented by FC 510.

In order to enable bidirectional information exchange with a user, another path with bidirectionality is required. In FIG. 1, the Internet 100 network is illustrated as an example, and the bidirectionally guaranteed channel is referred to as a back channel BC ( 210).

In general, a connection to an Internet service providing server 200 providing a service through the Internet is made through the BC 210 which is a back channel and the front channel FC 510 is provided to a plurality of users. It is used to provide data of the same contents in one direction.

Therefore, the user accesses the Internet 100 through the back channel BC, like the existing Internet service through a computer, and uses the browser 650 operated by the broadcast receiving device 600 to provide an Internet service providing server. The service provided by 200 is provided.

Meanwhile, the configuration of the broadcast receiving device 600 shown in FIG. 1 will be described in detail as follows.

The network connection unit 610 exchanges data with a server connected to the Internet through the Internet.

The broadcast receiver 620 receives and processes the image and data transmitted from the broadcast apparatus 400.

The output unit 640 displays or outputs the content received from the broadcast receiving unit 620 or the Internet service data received from the network service unit 610 through the Internet 100 provided by the Internet service providing server 200.

The browser 650 is a program required to access the Internet service providing server 200 and receive an Internet service, and includes a web browser or a client program for accessing the server.

The system controller 660 controls the operations of the browser 650, the network connection unit 610, the broadcast receiver 620, the output unit 640, and the service manager 630.

When the user uses the Internet service through the broadcast receiving device 600, the service manager 630 outputs the advertisement data to the output unit 640 according to a control signal provided from the Internet service providing server 200 or the advertisement broadcasting station 300. Reduce / enlarge / split the display to a predetermined size, or adjust the sound of the advertisement data or Internet service data output to the output unit 640, and measure the exposure time of the advertisement data exposed to the user while using the Internet service. It transmits to the settlement server 320 of the advertising station 300.

In addition, a window displaying an advertisement provided from the advertisement broadcasting station 300 through the output unit 640 of the broadcast receiving device 600 is iconized, or a user changes a channel, or the advertisement is overlapped by another window window. If it is determined that the advertisement has not been exposed to the user, the Internet service is stopped.

The service manager 630 may be received through the front channel 510 or the back channel 210 which is embedded in the broadcast receiving device 600 or is a broadcast channel.

Hereinafter, specific steps for achieving the advertisement method according to the present invention using such a device will be described.

First, the execution order according to the viewpoint of each component of the device (broadcasting receiving device, Internet service providing server, advertising broadcasting station) is as follows.

<Performance procedure according to the point of view of the broadcast receiving device> (Fig. 5)

When the user selects a channel of the advertising broadcasting station 300 using the broadcasting receiving apparatus 600 (step S10), the broadcasting receiving apparatus 600 receives an image and data from the advertising broadcasting station 300 through a broadcasting network.

Here, the image includes audio, video, and graphic data constituting an advertisement, and the data includes interface data or a program for a menu icon or the like for allowing a user to select an Internet service contracted with the advertisement broadcasting station 300 in advance. Include.

In addition, the broadcast receiving device 600 is capable of wired / wireless network connection and broadcast reception, and includes a television (TV), a TV set-top box, a PC (Personal Computer), PDA (Personal Digital Assistant), mobile phone.

When the advertisement broadcast is received through a specific channel as described above, the broadcast receiving device 600 displays the Internet service menu together with the advertisement 700 (step S20). For example, in FIG. The screen 641 of the output unit 640 displays an advertisement 700 for 'first airline', a menu for an internet service of a newspaper, a game, a telephone 631, and a mail 632.

Here, the Internet service type includes an internet phone, an e-mail, a game, a chat, a search, a stock inquiry and a transaction, an internet broadcast viewing, an e-commerce service, and a content providing service. The service menu is continuously displayed on the screen 641 until the user selects a service displayed in the menu.

After the display, if the user selects a specific service displayed in the Internet service menu (step S30), the service manager 630 may establish a back channel 210 connected to a network (for example, the Internet network 100). It requests a connection to the Internet service providing server 200 that provides the selected service, and designates the size and position of each screen on which the advertisement image and the Internet service are displayed according to a predetermined standard for the service, and adjusts the sound (step S40).

The specification of the specific service is included in data transmitted from the advertisement broadcasting station 300 through the broadcasting network 500 or received through a back channel 210 connected to the network at the request of the service manager 630. It is received from the Internet service providing server 200.

Meanwhile, even when the user does not select a channel of the advertisement broadcasting station 300 in step S10 of FIG. 5, the user can connect to a network using the browser 650 to receive an Internet service. When attempting to connect to a specific Internet service providing server 200 contracted with the advertising broadcasting station 300, the Internet service providing server 200 transmits a program or control signal for requesting a channel change to the broadcast receiving device ( 600 to change the channel to the channel of the advertising broadcasting station 300 (step S12) to display the advertisement image, and to specify the size and position of each screen on which the Internet service is displayed and to adjust the sound (step S40). .

As described above, after being connected to the Internet service providing server 200 providing the selected service and adjusting the size and position of the screen on which the advertisement image and the Internet service are displayed, the user watches the advertisement and is connected to the Internet 100. Internet service is provided through a back channel 210, which is a channel (step S50).

At this time, the information related to the exposure of the advertisement including the type and time of the advertisement viewed by the user is information used to calculate the cost to be paid by the advertiser and the amount to be received by the Internet service providing server 200 that provides the Internet service. The service management unit 630 records the usage content including the currently provided Internet service and usage time (step S51) and transmits it to the settlement server 320 of the advertising station 300 (step S52), or the Internet service providing server ( 200 may record the usage information and transmit the recorded content to the settlement server 320.

While the user is provided with the Internet service, the service manager 630 monitors whether the broadcast receiving device displays an advertisement, that is, exposes the advertisement to the user (step S53), whereby the channel of the advertisement broadcasting station 300 If the channel is changed to another channel or the window displaying the advertisement provided from the advertising station 300 is iconized, or if the advertisement is overlapped by another window window, it is determined that the advertisement is not exposed to the user (step S60). ), Since the user is not exposed to the advertisement data, the provision of the Internet service being used is stopped (step S70).

At this time, the interruption of the Internet service is performed by the broadcast receiving device 600 itself or the broadcast receiving device 600 requests the Internet service providing server 200 to stop the Internet service providing server 200.

<Operation procedure according to the viewpoint of the Internet service providing server> (Fig. 4)

When the user selects a channel of the advertisement broadcasting station 300 by using the broadcast receiving device 600, as shown in FIG. 2A, a plurality of Internet service menus are displayed together with the advertisement, and the user selects a telephone service. When a specific Internet service such as 631 or a mail service 632 is selected, the service manager 630 requests the corresponding service from the corresponding Internet service providing server 200.

On the other hand, even if the user does not select the channel of the advertising station 300, the user can receive the Internet service, in this case, the user requests the service to the Internet service providing server 200 using the browser (650).

Upon receiving the service request (step S81), the Internet service providing server 200 determines whether the broadcast receiving device 600 in which the channel of the advertisement broadcasting station 300 is selected has requested the service (step S811), and determines that the advertising broadcasting station 300 has received the service. When the broadcast receiving device 600 in which a channel is selected does not request a service, the broadcast receiving device transmits a program or control signal for requesting a channel change in order to change the channel of the broadcast receiving device 600 to the channel of the advertisement broadcasting station 300. Transfer to step 600 (step S812).

Thereafter, the Internet service providing server 200 provides the corresponding service to the broadcast receiving device 600 (step S83). First, the contents of the requested service and the transmission of the advertisement screen position and size and volume information suitable for the requested service are provided. Is transmitted to the broadcast receiving device 600 via the network 100 (step S82).

The advertisement screen position, size, and volume information may be transmitted as broadcast data from the advertisement broadcasting station 300 as necessary, and may be processed by the service manager 630 to display an advertisement image and internet service contents. It is used to designate and adjust sound, and it is a measure to measure the degree of advertisement exposure.

The Internet service providing server 200 records the service providing time (step S84) while providing a service to the user who uses the broadcast receiving device 600 (step S83), and monitors whether the type of service is changed (step S85). .

A change in the type of service occurs when a user needs to readjust the screen and sound for advertising over time while receiving Internet service. For example, in the case of the telephone service of FIG. In step (b) of FIG. 2, the sound of the advertisement is delivered to the user. However, in step (c) of FIG. 2, when the telephone call is started and the user is in a call, the broadcast service may use the sound. none.

If the service type is changed, the Internet service providing server 200 transmits the information necessary for adjusting the screen and sound for the advertisement to the broadcast receiving device 600 again (step S82).

On the other hand, the Internet service providing server 200 determines whether there is a request to stop the service (step S86), and if the stop of the service is requested, the screen and sound size information determined in (step S82) and (step S84). Information (Internet service usage history) including the measured advertisement exposure time is transmitted to the settlement server 320 (step S87), and if the service is not requested to stop, the service is continued to the user (step S87). S83). The suspension of the service may be performed by the advertisement receiving apparatus 600 that the user requests or determines that the advertisement is not exposed to the user, and the data is used to determine the amount to be paid by the advertiser and the amount to be received by the Internet service provider.

<Performance procedure according to the viewpoint of commercial broadcasting station>

The advertisement broadcasting station 300 receives the advertisement content from the advertiser and broadcasts it through the broadcasting network 500, which is received by the advertisement receiving apparatus 600 and viewed by the user. The reason for the user to watch such advertisement is to receive the Internet service, and the related content including the menu for displaying the Internet service is also included in the broadcast contents. 600 or the Internet service providing server 200 is collected in the settlement server 320 of the advertising station.

The settlement server 320 collects the Internet service usage information, calculates the exposure amount for each advertisement, and provides data that can charge an advertisement fee to the advertiser. The Internet service usage information includes information on how much Internet service the user has used and how much. The service usage information (usage history) is included so that the advertising station 300 is used to calculate the Internet service fee to be paid to the Internet service provider, and the advertising fee is to limit the Internet service fee and the operating cost of the broadcasting station. To profit. The service fee paid by the advertising station 300 becomes the income of the Internet service provider, which motivates the Internet service provider to have a strategic alliance with the advertising station 300.

The Internet service usage information (use history) may be recorded in the broadcast receiving device 600, and the Internet service usage information may be recorded in the settlement server of the advertisement broadcasting station 300 through the network (for example, the Internet). The information transmitted to the 320 may include the characteristics of the advertisement information delivered to the user, that is, the size and position of the screen, the use of sound, and the like, to accurately reflect the delivery effect for each advertisement.

On the other hand, the use of the Internet service can be measured in the Internet service providing server 200 side, record the details used by time and send to the settlement server 320 of the advertising station 300, settlement server 320 is broadcast by time zone Since there is information about the advertisements, the amount of exposure of each advertisement can be accurately calculated.

6 is a block diagram illustrating a data flow between an advertisement broadcasting station, an Internet service provider, and a user according to the present invention.

As shown, there is an advertising station 300 that broadcasts the advertisement (1) requested by the advertiser 800, and there is a broadcast receiving device 600 that receives the commercial and exposes the advertisement to the user 900, There is a service provider server 200 that provides a service over the Internet. The broadcast receiving device 600 has a network function capable of receiving a broadcast and simultaneously accessing a service provider server 200 that provides a service through the Internet.

When the commercial broadcasting station 300 broadcasts the advertisement 2 and the additional data 3 through a predetermined broadcasting network (for example, terrestrial wave, cable broadcasting network, satellite broadcasting network or mobile communication network), the broadcasting contents are broadcast receiving apparatus 600. And is exposed to the user 900. The broadcast receiving device 600 is connected to the Internet in addition to the function of showing the broadcast contents to the user, thereby allowing the user 900 to receive the Internet service 4. In the present invention, the broadcast receiving device 600 may be a TV, a TV set-top box, a PDA, a mobile phone, a PC, or the like, and may not only sense which channel a user receives a broadcast from, but also in the present invention. It is monitored whether the advertisement 2 is watched while using the Internet service 4 through the specific channel to be set.

The broadcast receiving device 600 checks whether the advertisement 2 broadcasted by the commercial broadcasting station 300 is being displayed while the user 900 receives the Internet service 4. If is not displayed, the broadcast receiving device 600 stops providing the Internet service or requests the service provider to stop the service (5).

On the other hand, even if the user does not select a channel of the advertising station 300, the user can receive the Internet service, when the user tries to connect to a specific service providing server 200 has a contract with the advertising station 300 The service providing server 200 transmits a signal 6 requesting a channel change to the broadcast receiving device 600 to change the channel to a channel of the advertising broadcasting station 300 so as to advertise the advertisement 2 to the user 900. Expose

Meanwhile, the broadcast receiving device 600 divides the screen appropriately and adjusts the volume according to the type and stage of the Internet in order to simultaneously provide both the advertisement 2 and the Internet service 4 to the user 900. The step-by-step standard is included in the additional data 3 transmitted from the advertisement broadcasting station 300 through the broadcasting network and transmitted to the broadcast receiving device 600 (3), or the service providing server 200 is transmitted to the broadcast receiving device 600. (7).

The service usage history regarding which Internet service 4 the user has used for how long is used for settlement between the advertising provider 300, the advertiser 800, and the service provider operating the service providing server 200. Advertisement fee 300 is charged to the advertiser 800 according to the service usage history by the advertiser 800, and the service provider operating the service providing server 200 provides a service to the user 900 in return for an advertisement broadcasting station. The service provider 300 charges the service provision fee (11) or the advertiser 800 charges the service provision fee (12).

On the other hand, such service usage history is recorded in the service providing server 200 and transmitted to the advertisement broadcasting station 300 as shown, or (8) the broadcast receiving apparatus 600 recorded and transmitted to the advertising broadcasting station 300 and settled. (9).

On the other hand, the process of using the Internet service through the commercial, for example, the Internet phone and e-mail among the Internet service in detail as follows.

First, FIG. 2 is a flowchart illustrating the temporal step of a screen when using an Internet telephone through a channel of a broadcasting station according to the present invention, and the user of the broadcasting receiving apparatus 600 of the advertisement broadcasting station 300 proposed by the present invention. When a broadcast channel is selected, a video advertisement including a sound, a menu composed of icons, and the like are displayed on the screen of the output unit 640 (FIG. 2A).

The advertisement is received through a front channel, which is a one-way broadcast channel, and the icon menu is embedded in the broadcast receiving device 600 or received through a front channel or the Internet. If the telephone 631 is selected in, a screen 633 for entering a telephone number is displayed (b of FIG. 2).

In addition, when the user of the broadcast receiving device 600 enters a phone number using the input device and selects a call 634, a call connection is attempted with the call receiver, and a video advertisement including sound is output until this time. When the telephone connection is made, the advertisement sound interrupting the call is not output to the output unit 640 (FIG. 2C). If the user selects the hangup (637) icon to stop the telephone call, the screen returns to the initial screen (a in FIG. 2).

Meanwhile, FIG. 3 is a view comparing advertisement exposure amounts of Internet telephone service and mail service according to the present invention. In the case of Internet telephone, callers communicate with sound so that the sound of the advertisement is output to the speaker during a call. Although most of the screen 641 of the output unit 640 may be filled with the advertisement image (a of FIG. 3).

In addition, in the case of the mail service, since a space area 642 of the screen of the output unit 640 is required for writing or reading mail, only a part of the screen can be used as an area for displaying a video advertisement. Since the screen size of the output unit 640 is smaller than that of the Internet phone (for example, 1/2 of the original size), the advertising effect per unit time may be less (Fig. 3B).

However, even when the size of the screen showing the video advertisement is smaller, the advertising effect can be doubled when the sound of the advertisement can be heard. Therefore, only the size of the screen showing the video advertisement is not a measure of the effect of the advertisement.

In practice, the measure of the effectiveness of an ad is a combination of factors such as the size of the screen showing the video ad and the presence / absence of the ad's sound, as well as how much the service wants to focus on the user, that is, how much the user can afford to see the ad. As a result, the advertising broadcasting station 300 determines this, and the settlement server 320 collects the advertisement exposure time of the user, calculates the effect of the advertisement for the user, and collects it for all users to determine the degree of advertisement exposure. Calculate

Although a preferred embodiment of the present invention has been described in detail above, those skilled in the art to which the present invention pertains may make various changes without departing from the spirit and scope of the invention as defined in the appended claims. It will be appreciated that modifications or variations may be made. Therefore, changes in the future embodiments of the present invention will not be able to escape the technology of the present invention.

As described above, according to the advertisement method using the broadcast receiving apparatus connected to the network according to the present invention, the advertisement data transmission uses a broadcasting network, and the transmission of information necessary for Internet service uses the Internet. By using different media for each service, the amount of data received through the Internet can be reduced, and an advertisement with a large amount of data such as a video advertisement can be effectively delivered to a user. Specifically, on the Internet service provider side, since the Internet service provider does not send advertisements in a one-to-one connection with the user as in the related art, the advertisement is exposed while reducing the burden on the server and the network and managing the advertisement. Through this, it is possible to expect a profit, and from the user's point of view, there is an advantage of eliminating the problem of time delay due to data transmission that may occur when the advertisement data is transmitted through the Internet.

Claims (11)

In an advertisement method using a broadcast receiving apparatus capable of receiving an advertisement broadcast transmitted from an advertisement broadcasting station through a broadcasting network on a predetermined specific channel, and connecting to the Internet, (A) selecting the specific channel in the broadcast receiving apparatus; (B) displaying, when the specific channel is selected, an interface for selecting an Internet service and an advertisement in the broadcast receiving device; (C) providing the selected internet service to a user as well as the commercial when the internet service is selected through the displayed interface; (D) extracting a usage history of the Internet service when using the Internet service while watching the displayed commercial; And (E) monitoring whether the commercial is displayed while the specific channel is selected and using the internet service, and stopping the provided internet service if the commercial is not displayed. Advertising method using a broadcast receiving device connected to the network. The method of claim 1, wherein in step (a), the selection of the specific channel is performed. The user using the broadcast receiving apparatus is selected by selecting the specific channel, or when the user accesses a specific Internet service providing server using the broadcast receiving apparatus, the Internet service providing server transmits to the broadcast receiving apparatus. Advertising method using a broadcast receiving device connected to a network, characterized in that the broadcast receiving device selects the specific channel by a control signal or a program embedded in the broadcast receiving device. The method of claim 1, wherein in step (b), the interface is Advertising method using a broadcast receiving device connected to a network, characterized in that it comprises a menu program, a browser, and a server program connected to a server transmitted from an advertising station or the server providing the Internet service, or installed in the broadcast receiving device. The method of claim 1, wherein step (c) comprises: While the selected Internet service is in use, the format in which the commercial is displayed on the screen of the broadcast receiving apparatus is reduced or enlarged according to a control signal transmitted from the server providing the Internet service or the commercial station, or the advertisement is displayed. Advertising method using a broadcast receiving device connected to the network, characterized in that for adjusting and displaying the sound of the broadcast. The method of claim 1, wherein the broadcasting network Advertising method using a broadcast receiving device connected to the network, characterized in that any one of terrestrial broadcasting network, cable broadcasting network, satellite broadcasting network or mobile communication network. The apparatus of claim 1, wherein the broadcast receiving apparatus is Wired / wireless network connection, broadcast reception, television (TV), TV set-top box, PC (Personal Computer), PDA (Personal Digital Assistant) and mobile phone Advertising method using a broadcast receiving device connected to the network comprising a. The method of claim 1, wherein the Internet service Internet telephony, e-mail, games, chat, search, stock browsing and trading, online banking, internet broadcasting, music, news, weather information, e-commerce, software leasing, offering, leasing and storage Advertising method using a broadcast receiving device connected to a network comprising a space lease or provision service and an Internet access service provided by an ISP (Internet Service Provider). According to claim 1, wherein the use history of the Internet service, Type data of the Internet service used while watching the displayed commercial; Usage time data using the Internet service; And a screen size and position of the commercial, and whether or not the sound is used. According to claim 1, wherein the use history of the Internet service, And an advertisement method measured by the Internet service providing server and transmitted to the advertisement broadcasting station, or recorded by the broadcasting receiving apparatus and transmitted to the advertising broadcasting station. The method of claim 1, wherein the step (e) of stopping the Internet service, After the service is stopped in the broadcast receiving device or the broadcast receiving device transmits a message requesting the stop of the service to the Internet service providing server, the service is stopped by the Internet service providing server receiving the message. Advertising method using a broadcast receiving device connected to the network. The method of claim 1, wherein if the commercial is not displayed in the step (e), When the specific channel is selected and the user uses the Internet service, the user changes the channel to a channel other than the channel of an advertisement station, or a window displaying an advertisement provided from the advertisement station is iconized, or the advertisement is overwritten by another window window. Advertising method using a broadcast receiving device connected to the network, characterized in that the wrap is not exposed to the user.