KR20020034799A - Online-offline news service - Google Patents

Abstract

PURPOSE: A method for an AD(Advertisement) linking with on-line and off-line using an on-line newspaper is provided to obtain the AD effect on on-line by progressing the AD while providing a medium conveniently exchanging the information. CONSTITUTION: The method for the advertisement linking with on-line and off-line comprises steps of a businessman receiving an AD order and an AD charge from an AD owner, the businessman making a program inserting the AD of the AD owner, a program user making and distributing a newspaper and inserting an appointed AD into the newspaper or selecting an AD from the plural AD samples, exposing a reader of the first, second, third and 'n'th reader receiving the newspaper to a banner AD, a part or all of the reader making a newspaper for the other reader, and the businessman making a profit on providing the edited pages as a book by collecting the newspaper during a specific period according to a request of a user.

Description

Online offline linked advertisement method using online newspapers {Online-offline news service}

Although the Internet age has not been open for a long time, existing offline operators are eager to develop various advertising techniques to link their work online.

The characteristics of existing newspaper and magazine media advertising are high attention rate, broad reach, cumulative effect of advertising effect, low advertising cost, fast advertising effect and detailed information delivery ability. In addition, the characteristics of online media are high speed, convenience of connectivity and multilateral participation. The present invention has both online and offline features.

Existing operators could receive advertisements from their advertisers and simply expose products or images of specific companies directly through the media to proceed with advertisements and earn advertising costs.

In computer programming, there has been a method of inserting an advertisement and running it online, but the advertisement has only widespread reach and only works for those who use the program.

Existing online advertising methods aimed at the exposure of advertisements embedded in pages while e-mailing the online contents to their members or making them searchable on their sites have the disadvantage that only the operators manage the editing and arrangement of information. It couldn't satisfy the desire of people to create their own content.

The present invention is to solve the shortcomings and to apply the existing newspaper advertising techniques using the characteristics of the online media to apply the broad reach and ease of redistribution of the characteristics of the newspaper media to the online newspaper production and distribution program do. In addition, unlike the existing offline newspaper media is published through a limited publisher of newspapers, the present invention can be the publisher of a number of participants using the characteristics of the online. In the end, it is a business model that can achieve new advertising effect by implementing online the advertising business model of the traditional offline newspaper, which provides the medium for convenient information exchange.

The existing offline newspaper media is published through a limited publisher called newspaper company.

There is no offline paper that is available on demand.

1 is the overall business process

2 is an online offline linkage network configuration

Figure 3 Connects with Online Database Elements

4 shows an online interface.

In the first step, the business operator receives an order from the advertiser. At this stage, operators receive advertising fees.

In the second step, the business operator produces a program into which the advertiser's advertisement is inserted.

In the third stage, program users produce and distribute newspapers.

At this stage, the user of the program must insert a targeted advertisement in the newspaper or choose from a plurality of advertisement samples.

Subscribers of the first, second, third, and nth stages that receive the newspaper in the fourth stage are exposed to the banner advertisement.

In the fifth stage, some or all of the subscribers may publish a newspaper to the subscribers of the first, second, third, and nth stages.

Finally, in the sixth step, the operator collects newspapers published for a certain period of time according to the needs of customers, edits, prints, and binds the pages to obtain profits.

First, the user of the program is exposed to advertisements in the process of producing and distributing newspapers. At this stage, the user of the program needs to insert a designated advertisement or select a plurality of samples to insert into a newspaper, thus attracting more advertisers.

Second, since the production and distribution of information using online is simulated by the traditional offline media, the metaphor of the newspaper and the layout features of the newspaper are used. Therefore, there is an increase in the advertisement effect due to in-depth information acquisition.

Third, as many newspaper producers have readers, they have the advantage of online media called multilateral participation. This makes it easier to create more advertising message senders than existing offline and online ads, which can have a broader advertising delivery effect.

Fourth, online newspapers can be re-produced and provided in high quality, as desired by the customer, which in turn can produce advertising effects.

Claims (4)

Revenue generated from advertising charges received by advertisers by placing their advertisements in online newspaper production and distribution programs that mimic offline newspapers. In the method of exposing advertisements, in order to distribute online newspapers created by users, the advertisements must be inserted or selected from a plurality of samples. As many newspaper producers have readers, they benefit from the online media of multilateral participation. This makes it easier to create more message messengers than traditional offline and online ads, resulting in a wide range of ad delivery, generating revenue from advertising fees. Revenue from advertising charges is generated by advertising effects as online newspapers can be re-produced and provided in high quality as customers want.