KR20020019172A - Method For Management Of Shopping-mall Using Chatting Service - Google Patents

Abstract

PURPOSE: A shopping mall operation method is provided to offer informations on goods to be sold over the internet by offering a chatting service between an operator and a user so that it can increase friendliness and a reliability. CONSTITUTION: The method comprises steps of an operator constructing a shopping mall at a web site accessible over the internet(202), a user accessing a web server operating the shopping mall(204), the user logging in the shopping mall after subscribing for the shopping mall or a chatting service, and selecting a chat marketer while searching for necessary goods in the shopping mall(206), a controller of the shopping mall offering a chatting service by driving a chatting server, and enabling the user to conduct a search operation while chatting with the selected chat marketer(208), the user receiving informations necessary for determining purchase of the goods, and transmitting a purchase order to the shopping mall(210), the shopping mall storing the information on the chat marketer with the information on the purchase order, and giving a reliability point to the chat marketer if the shopping mall makes a contract with the user(212).

Description

Method for Management of Shopping-mall Using Chatting Service}

The present invention relates to a method for operating a shopping mall on the Internet and a computer readable recording medium having recorded thereon a program for realizing the method.

The Internet is a collection of computers and computer communication networks connecting these computers. It is a system that can share the information accumulated in these computers. The Internet is a global communication network that anyone can access and use anywhere in the world.

With the development of the Internet, electronic commerce (EC) is rapidly developing, and various contents are being developed for this purpose. Here, electronic commerce can be understood as trading tangible and intangible goods and services by means of credit card or electronic payment means using electronic media such as internet or PC communication. Order electronically by ordering shaped products, such as products, and deliver them to consumers through physical transportation, and order electronically by non-transparent products such as software, movies, music, etc. Can be divided into online transactions delivered to

Among the e-commerce as described above, there is a growing number of shopping mall-type sites, especially for general consumers, and the operators of such shopping malls offer various events to attract more consumers to their shopping malls. I'm trying to build a marketing method.

However, in the conventional shopping malls, even if the operator has built his site systematically, there is a problem that it is difficult to use the basic levels of use that are not familiar with the Internet environment. In addition, it is not easy for users who are familiar with the Internet environment to find the product information they want in a shopping mall that provides a great amount of product information, and even when they find the information they want, they question the reliability of the information. There is a problem that hesitate to buy a product.

In other words, the conventional e-commerce shopping malls require consumers to order products by believing only what is displayed on the screen as it is, and this business method does not give a confidence to users who are used to purchasing products on-line.

The present invention is to solve the above problems, by providing a chat service between the shopping mall operator and the user, not only to allow the user to be more conveniently provided product information, but also to provide a more reliable service to users, An object of the present invention is to provide a shopping mall operating method using a chat service and a computer readable recording medium storing a program for realizing the method.

1 is a configuration diagram of an embodiment of an information communication system to which the present invention is applied.

2 is a flowchart illustrating an embodiment of a shopping mall operating method using a chat service according to the present invention;

Figure 3 is an example showing the configuration of a shopping mall using a chat service according to the present invention.

Explanation of symbols on the main parts of the drawings

110: user terminal 120: network

130: service providing system 131: web server

132: control unit 133: user management unit

134: chat marketer management unit 135: chat server

136: shopping mall management unit 137: chat marketer terminal

In accordance with another aspect of the present invention, there is provided a method of operating a shopping mall using a chat service applied to an information communication system, the first step of providing a list of chat marketers who provide a consultation service through chat with respect to the shopping mall operation. ; A second step of providing a chat service between the chat marketer selected from the list and the user by a user accessing the shopping mall; And a third step of increasing the reliability of the chat marketer and providing the result to the user when the user purchases a product provided by the shopping mall while using the chat service with the chat marketer.

In addition, the present invention provides a first function for providing a list of chat marketers to provide a user with a consultation service via chat with respect to the shopping mall operation to the information communication system having a large capacity processor for operating a shopping mall using a chat service; A second function of providing a chat service between the chat marketer selected from the list by the user accessing the shopping mall and the user; And a third function of increasing the reliability of the chat marketer and providing a result to the user when the user purchases a product provided by the shopping mall while using the chat service with the chat marketer. Provided is a computer readable recording medium having recorded thereon.

The present invention provides a user with a chat marketer (referred to as an employee hired by a shopping mall operator to provide product information to users through a chat service) in a vast shopping mall (hereinafter, simply referred to as "chat marketer"). To receive the information of the product, the chat marketer relates to a shopping mall operation method for inducing the purchase of goods by giving the user a trust through a chat service.

In other words, the present invention provides a fast information to consumers by purchasing a product through a chat marketer using a chat window as a technology related to shopping mall operation during electronic commerce, and ultimately increases the reliability of the shopping mall by employing a chat marketer of real name. This is an electronic commerce technology for increasing the trading performance of shopping malls.

The present invention is briefly described as follows.

The present invention is composed of a part that uses an existing shopping mall as it is an e-commerce using chat and a chat window part that can directly communicate with consumers through a chat marketer.

When a consumer enters a shopping mall, the consumer can use it like an existing shopping mall, or select one of several real name chat marketers to obtain desired information through one-on-one chat, and the chat marketer can induce the consumer to purchase. In addition, purchase results are accumulated in chat marketers.

According to the present invention, the consumer can easily obtain even the smallest questions or information through chat, and can secure the reliability by purchasing the goods through the chat marketer of the real name. In addition, chat marketers can receive incentives by accumulating transaction records when consumers purchase products through them.

While traditional telemarketers respond one-on-one over the phone, chat marketers can have one-to-one chats with multiple chat windows depending on the chat marketer's capabilities. You will feel like you are chatting.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to FIGS. 1 to 3.

1 is a configuration diagram of an embodiment of an information communication system to which the present invention is applied.

As shown in the figure, the information communication system to which the present invention is applied includes a user terminal 110 used by users to access a communication network such as the Internet, and a service providing system 130 for operating an e-commerce shopping mall through a chat service. ), A network 120 for communication connection between the user terminal and the service providing system.

In this case, the service providing system 130 may include a web server 131 for accessing a user terminal through a network, a user manager 133 for managing information on users who use a chat service, personal information of a chat marketer, and performance. Chat marketer management unit 134 for managing data such as, chat server 135 for providing a chat service between the user and chat marketer, shopping mall manager 136 for managing the product information necessary for the operation of the shopping mall, chat A control unit for controlling the movement information between the chat marketer terminal 137 and the web server, the user management unit, the chat marketer management unit, the chat server, the shopping mall management unit, and the chat marketer terminal connected to the server and used by the chat marketers to provide the chat service. 132).

In this case, the chat marketer terminal 137 may be directly connected to the chat server as shown in the drawing or may be connected through a LAN.

Alternatively, the chat marketer terminal 137 may be used in connection with the network 120. In this case, each chat marketer may also use its own chat marketer terminal 137 using the web server (137). 131), and after the chat marketer authentication is provided to provide a chat service. That is, just as users can use the chat service according to the present invention using a member ID or a chat service use ID, each chat marketer accesses a web server using a chat marketer ID assigned to the controller and the controller 132. Compares the input ID with the ID in the chat marketer management unit 134 to permit the use of the service only when the registered ID is registered.

2 is a flowchart illustrating an embodiment of a shopping mall operating method using a chat service according to the present invention.

First, an operator who wants to use a shopping mall using a chat service builds a homepage as in a general shopping mall, and information related to homepage operation is managed by the shopping mall manager 136 (202). At this time, the difference from the conventional shopping mall is about personal information (personal information that can give consumers confidence such as name, education, career, age, professional counseling field, etc.) about the chat marketer employed to operate the chat service. The database is constructed and managed by the chat marketer management unit 134. In addition, by opening a list of chat marketers and personal information on the homepage, users can select the desired chat marketers to find out the necessary information.

The user accesses the web server 131 operating the shopping mall through the network 120 such as the Internet 120 using the web browser in the user terminal 110 (204). A user who accesses the web server 131 logs in after accessing the membership process as in a general shopping mall and accesses the shopping mall. However, even without going through a complicated process such as membership registration, you can use the chat service according to the present invention after entering simple personal information. At this time, the personal information or the personal information input for using the chat service is managed by the user manager 133.

That is, users who have registered as members in a shopping mall may use the chat service according to the present invention with a registered member ID, and users who do not subscribe as members may use the chat service according to the present invention by simply entering personal information. However, when a user who does not register as a member wants to purchase a product while using a chat service, the user may formally register.

Also, if you do not want to register as a member, you can purchase only by entering your name, social security number, address, payment method (card number if you have a card, and banknote payment if you do not have a passbook), phone number, and e-mail address.

A user who logs in to the shopping mall after joining the membership or enters personal information only for using a chat service selects one of the chat marketers if desired while searching for the shopping mall (206). As described above, the list and personal information of the chat marketer are disclosed on the homepage, and the chat marketers can be classified according to the professional counseling field so that the user can select the chat marketer in consideration of the product and age group to be purchased. .

There are several ways to choose a chat marketer. The first method is to allow all chat marketers to provide a chat service for the entire shopping mall operation. In this case, the list of chat marketers is simply displayed on the homepage. By listing, users can select the chat marketers they want from any page at any time.

The second method is to provide chat services by dividing the chat marketers into their respective professional counseling areas. In the case where it is difficult for the chat marketers to provide chat services for all products due to the variety of products provided in the shopping mall For each page, only the list of chat marketers who specialize in consulting about the page is listed.

In the third method, similar to the second method, a chat marketer that provides a button on the homepage to simply use a chat service, and consults the page when the user clicks the button to use the chat service. This is a way to provide a list of users to let their users choose the chat marketers they want. In this case, in particular, the user manager 133 tracks the location of the user in real time to provide a list of chat marketers who specialize in consulting the page where the user is located at the time of applying for a chat service. Can be. For example, in the case of operating a chat service by dividing the chat marketers into five areas in one shopping mall, among the five market chatters by identifying in real time which page the user applies for the chat service while searching Only a list of professional chat marketers on the page can be provided.

When the chat marketer is selected as described above, information on the selected chat marketer is stored and managed together with the user information in the user manager 133. As such, managing the information of the chat marketer and the user at the same time is to increase the confidence score for the chat marketer when the user using the chat marketer and the chat service purchases a product in a shopping mall. This will be described in detail in the product purchase process 210.

When the user selects the chat marketer by any one of the above three methods, the controller 132 operates a chat server to provide a chat service between the user and the selected chat marketer. May be 208.

At this time, a chat window for one-to-one chat with the user is activated on the monitor of the selected chat marketer. Thus, when a plurality of users want to consult the same chat marketer, a plurality of chat windows are activated on the monitor of the chat marketer. Will be. In other words, a single chat marketer can provide a chat service to a large number of users at the same time, but each user feels like having a one-on-one chat with a chat marketer. You can learn in detail.

Alternatively, when a user selects a chat marketer, the individual chat window is not activated as described above. Instead, the user enters a chat room opened by the selected chat marketer and chats with the chat marketer. . That is, as in the general chat service, when each chat marketer becomes the owner and opens a chat room, each user selects the chat marketer and enters the opened chat room to consult with the chat marketer. Of course, in this case, the user and the selected chat marketer as well as a plurality of users who selected the chat marketer are chatting at the same time, from the user's point of view, not only can get the desired information through chat with the chat marketer. Various information about the shopping mall can be obtained by chatting with users.

Through the above chat service, users can not only be provided with the necessary information, but also easily move to the page that provides the product information by inputting the page code that the chat marketer informs about the desired product or page in the page code field. Can be.

In addition, once the chat marketer is selected by one of the three methods of selecting the chat marketer, the user manager 133 continuously tracks the location of the user and outputs the location information on the monitor of the chat marketer. By giving a chat marketer, you can often provide the information you need.

In addition, the user or chat marketer can create a chat room on a topic, where they can discuss or share information with each other. That is, not only chat marketers but also users can open chat rooms in shopping malls, and users can share various information in shopping mall operations through such chat rooms. As a chat marketer, a chat room can be used as described above to provide users with their own know-how. In this case, regardless of the list of chat marketers on the homepage, the user is informed about the establishment of the chat room so that interested users can visit.

Through the above processes 202 to 208, the user is provided with necessary information in the shopping mall and purchases a product if desired (210).

The purchase process of the product is the same as in a general shopping mall, but the information on the chat marketer that the user is connected to is stored together with the product at the point of purchase of the product, and when the contract for purchasing the product is concluded, the trust score of the chat marketer is determined. Increase (212).

In other words, if a user purchases a large number of products, he or she may consult with several chat marketers. Store information), and the user stores the information of the chat marketer (who uses the chat service, which is generally used in the chat service) in which the user is provided with the chat service at the time. By doing so, information about a plurality of chat marketers that the user has been provided with a chat service to purchase a product may be stored together. Finally, when the user enters into a product purchase contract, the controller 132 stores each chat marketer stored in a shopping cart. The reliability of being managed by the chat marketer manager 134 is increased.

As described above, the reliability refers to the performance of each chat marketer. As described above, since the reliability is increased when a user purchases a product after providing a chat service, the reliability is high, and many users believe the chat marketer's opinion. It can be seen that the purchaser, so that the chat marketer provided the user with useful information. In other words, since a highly reliable chat marketer has provided such accurate and reliable information to many users, users who want to purchase a product can select a highly reliable chat marketer to obtain more informative information. From a marketer's point of view, they will try to provide users with more kind and informative information to increase their credibility. Such chat marketer's efforts can increase the quality of shopping malls, which can contribute to service improvement.

In this case, the reliability is given as a score when the user purchases the product as described above, and the following method may be used as a method for displaying the reliability to the user.

That is, there may be a method of directly displaying the trust score obtained by the chat marketer in the chat marketer list of the homepage, or may be represented in the form of a score converted to 100 points. In addition, the reliability may be classified by a certain score and expressed as a color. In this case, red may be expressed in the form of the highest credibility, orange the high credibility, green the normal credibility, and the blue the credential.

3 is an exemplary view showing the configuration of a shopping mall using a chat service according to the present invention.

As shown in the figure, when a user enters a shopping mall, a list 302 of chat marketers is provided with various menus.

In this case, in the first method of selecting a chat marketer described above, the list of the chat marketers as described above will appear the same on any page. In the second method, only the list of chat marketers in charge of the page is displayed. Will appear. In addition, in the third method, only the chat button 301 is displayed on the screen, and when the user presses the chat button, the chat marketer list 302 is displayed.

In addition, the reliability of the chat marketers may be represented by the color 303 as shown in the figure, or may be represented by the score 303 instead of the color.

In addition, as shown in the drawing, the chat window 304 may be fixed in position, or alternatively, may be displayed when the user clicks on the chat button 301.

The present invention described above is capable of various substitutions, modifications, and changes without departing from the spirit of the present invention for those skilled in the art to which the present invention pertains, and the above-described embodiments and accompanying It is not limited to the drawing.

According to the present invention as described above, the user can directly chat with the chat marketer using a chat service, so that various information about the shopping mall and information that the shopping mall operator does not put on the homepage can be directly provided, and the page provided by the chat marketer. The code has an excellent effect of allowing you to easily navigate to the page with the product or information you want.

In addition, since the user is provided with information through a chat marketer recognized by a shopping mall company or a specific management company or trades a product, the user can use the store with confidence and intimacy. Through this method, it is possible to grasp the service provision status of each chat marketer, so it is possible to provide better quality service.

In addition, the present invention can solve the unemployment shortage by forming a new occupation group called chat market, and provides the chat marketer with a higher quality service to the user by providing a differential income to the chat marketer according to the user's transaction performance There is an excellent effect that can inspire motivation.

Claims (9)

In the shopping mall operating method using a chat service applied to the information communication system, A first step of providing a list of chat marketers to provide a user with a consultation service through chat regarding a shopping mall operation; A second step of providing a chat service between the chat marketer selected from the list and the user by a user accessing the shopping mall; And A third step of increasing the reliability of the chat marketer and providing the result to the user when the user purchases a product provided by the shopping mall while using the chat service with the chat marketer; Shopping mall operating method using a chat service comprising a. The method of claim 1 A fourth step of providing a general chat service by opening a chat room when there is a request for opening a chat room from at least one of users or chat marketers connected to the shopping mall; Shopping mall operating method using a chat service further comprising. The method of claim 1 A fourth step of extracting page information visited by the user and outputting the information on the monitor of the selected chat marketer when the user who selects the chat marketer visits several pages of the shopping mall after selecting the chat marketer. Shopping mall operating method using a chat service further comprising. The method of claim 1 A fourth step of assigning a page code to each page of the shopping mall and moving to a page corresponding to a case where a page code is input from a user through a page code input window Shopping mall operating method using a chat service further comprising. The method according to any one of claims 1 to 4, The list of the first step is a method for displaying personal information about the same chat marketers on all the pages of the shopping mall, a method of expressing only the personal information of professional chat marketers for each page of the shopping mall, A user accessing a shopping mall tracks a page currently being visited in real time so that the user can express the personal information of professional chat marketers of the page when the user requests a chat service. Shopping mall operating method using a chat service, characterized in that. The method according to any one of claims 1 to 4, The second step, A fifth step of connecting a communication for a chat service between a chat marketer selected from the list and a user connected to the shopping mall; And A sixth step of activating a chat window for one-to-one chat with the user on a monitor of the selected chat marketer and providing a chat service between the user and the chat marketer; Shopping mall operating method using a chat service comprising a. The method according to any one of claims 1 to 4, The second step, A fifth step of connecting the user to a chat room established by the selected chat marketer when the user accessing the shopping mall selects the chat marketer from the list; A sixth step of providing a chat service between the user and the chat marketer in a chat room established by the selected chat marketer; And A seventh step of providing a chat service between the other users, the user and the chat marketer when another user is connected to the chat room opened by the selected chat marketer; Shopping mall operating method using a chat service comprising a. The method according to any one of claims 1 to 4, The third step, A fifth step of increasing reliability of the chat marketer when the user purchases a product provided by the shopping mall while using a chat service with the chat marketer selected by the user; And A sixth step of converting the reliability into a score or classifying the reliability into colors to include in the list and providing the same to the user; Shopping mall operating method using a chat service comprising a. In order to operate a shopping mall using a chat service, an information communication system having a large processor, A first function of providing a list of chat marketers to provide a user with a consultation service through chat in relation to a shopping mall operation; A second function of providing a chat service between the chat marketer selected from the list by the user accessing the shopping mall and the user; And A third function of increasing the reliability of the chat marketer and providing the result to users when the user purchases a product provided by the shopping mall while using the chat service with the chat marketer; A computer-readable recording medium having recorded thereon a program for realizing this.